Hundreds of learning management system (LMS) platforms have various crucial features that you can use when creating content of high quality. While there may be plenty of websites that allow you to make use of modern marketing tools to market the courses you offer to your target audience, some might not offer all of those things. While some provide easy-to-use tools for creating courses, there will also be some that provide editing options that is so complicated it turns its users off.
Among a sea of e-course platforms, there are a few that offer not just an easy editing interface, but also a plethora of marketing and sales functions. And on top of that, they also provide you with nearly everything you could think of, from 24/7 help and training resources to top-notch analytics. All-in-one courses let you explore beyond your limits One of them that offer it effortlessly is Kajabi.
A Quick Look What is Kajabi? Kajabi Benefits
Kajabi is an internet-based platform which allows you to create and sell your course content to your audience of students. It is marketed as a complete service, Kajabi provides edupreneurs from all aspects of their lives with the most efficient and essential features needed to not only create a professional site for your courses, but also allow them to grow to greater heights. Kajabi is widely praised and regarded as one of the most effective online course platforms, gaining an overwhelmingly positive rating of 4.6 out of 5 on Trustpilot.
What makes Kajabi so popular and well-received by its users? Well, there are quite numerous reasons that make the platform extremely convenient for all to use. It’s first and foremost the simplicity of usage. From the course creation to marketing and sales, nearly all of the Kajabi features are designed to be digestible for people who are new in the e-course world. A majority of them are advanced, giving instructors the added edge over other instructors. Lastly, it lets budding entrepreneurs like you to run and create courses without having to travel elsewhere if anything else is not available. Kajabi provides all the equipment that one could need and is a true testament the ‘one-stop-shop’ moniker.
What Can It Do? Do?
There are numerous ways that Kajabi lets you do as an all-in-one e-course solution. We’ve compiled a list, in bullets of the most important characteristics that you might want to keep an eye on when you’re thinking about it. In essence, Kajabi allows you:
- Create engaging and interactive courses using a variety of customizable tools such as media files, templates that you can pick depending on your preferences;
- Create a professional website that can house your course contents and other products and a blog where you can keep your students informed about what’s new.
- Effectively utilize the landing page, checkout pages and other viable methods to increase the profits you earn, extend your reach to the limit and increase conversion rates.
- Decide how you would like to bill your courses or other items for your students, whether it’s one-time payments or a monthly subscription;
- Build effective sales funnels without any issues by making use of funnel blueprints and templates;
- Utilize its in-house marketing and analytics suite with the ability to send out e-mails as well as CRM and automation tools;
- Create and manage your affiliate links.
- Explore an array of customer service, community and training tools in conjunction with the Kajabi University feature.
The Big Names Who Have Utilized Kajabi
Kajabi is trusted by more than 16,000 organizations and famous personalities. It’s the go-to choice for some of the well-known names who are part of different sectors, including online marketing expert Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard, fitness expert entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi is home to thousands upon thousands of courses, accessed and explored by over 35 million students from across the globe. As of this time of writing Kajabi has generated over $650 million in sales since its establishment in 2010.
Kajabi’s Pricing Strategies
The three pricing plans Kajabi offers are quite different than other online course-making services in that they’re more expensive. With monthly costs that begin as low as $119, it’s no wonder why it can be a hindrance for some who would be interested in giving Kajabi a go. However, when you consider the number of important features included into every plan, the price is reasonable.
Kajabi’s pricing plans start with the Basic plan priced at $149 per month, or $119/month when billed annually. With this tier, you get to create three products, gain an maximum of 1,000 active customers, and create a website that you can create with the tools offered by the platform. Included are unlimited landing pages, unlimited marketing e-mails as well as unlimited access to useful resources, such as one-on-one customer service and Kajabi University.
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In addition to basic plans, there’s the Growth plan which is the platform’s most popular offer at $199 a month or $159/mo if paid annually. There is also the Pro plan, which costs $399 per month or $319/mo yearly that is loaded to the brim with every feature you could ask for when it comes to creating and selling your courses. Kajabi does not currently offer any free plans. There is however a fourteen-day trial is available. trial is offered for all three plans. A longer trial of for up to 30 days also available on certain blogs. So if you wish to test the waters and determine if Kajabi is the right fit for you, then the brief free trial is the best method to start.
Kajabi: The Good and the Bad
The Pros – What We Love About Kajabi
- The built-in marketing suite. Kajabi’s own marketing suite of tools, including e-mail marketing and automation, are designed to be optimized for business, and it isn’t necessary to integrate with third-party solutions to do this!
- The sales funnel software. Another of the platforms most-loved selling points, the Pipeline Builder. Pipeline Builder lets you make use of well-tested and accessible blueprint templates. No need to overcomplicate yourself!
- The ability to customize without limitations. From designing professional-looking course websites up to the customized domain, Kajabi lets you customize to your heart’s content – and even build your brand from the ground up.
- The easy and intuitive website as well as course editor. Making content using the site and course builders hasn’t been this easy and quick, as it takes less time and effort to get everything done.
- Unlimited integrations are endless. In addition to native integrations to ten e-commerce, marketing, and analytics services, connection to the app Zapier allows you to look and select from more than a thousand non-native platforms for better efficiency.
- Building worthwhile relationships with fellow instructors and students. Kajabi’s Community feature lets you interact with students who are enrolled in any of your courses. It also lets you make connections, network and share your joy with hundreds of teachers who happen to be similar to you.
The Cons – What We Don’t Like
- The steep pricing plans. The three plans offered by Kajabi are higher than the average monthly rate provided by other companies. There’s no free plan available either.
- No built-in tools to issue certificates. It is possible to connect to a third party certificate software if you want to create custom-made ones of various types.
- Not enough tools for student-instructor engagement. We’re not happy about the absence of certain tools, such as appropriate discussion forums as well as the ability to randomize tests or assignments. Kajabi Benefits
The Review of Kajabi’s features
Easy of Use and Experience
One thing we love one thing we like about Kajabi is the surprisingly easy user experience. For one, most of the platform’s user interface (UI) is organized. If you may notice on the dashboard menu, you will find that all the features are divided into five major sections – Website, Products, Sales, Marketing, and People. The layout of the menu leaves no space for obstruction, since some of the features that are related to the specific section can be collapsed. The UI layout is very consistent that reflects Kajabi’s “all-in-1” trademark. You can create an online landing page, change your course, and communicate with your instructors through one website.
It has a search assistant tool that can be useful whenever you want to look for something that may be difficult to locate. The Kajabi Assistant is found at the top of the dashboard in the shape that of a bar for searching, and it lets you look for specific tools and products within the site by typing in the search terms. As mentioned previously that both the Kajabi site builder and course builder sections are drag-and-drop and make the process much easier without needing to learn how to navigate it. Kajabi is more user-friendly and has a less arduous learning curve compared to a couple of its contemporaries. It is also compatible with other languages than English in case you want to present your content to wider audience.
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Course Creation and Engagement
Product Blueprints
Once you explore Kajabi’s course design feature, you will be able to see a collection of course or product templates or what the platform calls them blueprints. Each of the blueprints for products differs in terms of structure and design and is readily tailored to fit any instructor’s needs.
In the blueprints that are listed are Mini Courses, Online Courses, and Drip Courses. Mini Courses are short-form , quick courses, which are typically designed as a means of gaining brand value, while Online Courses are full-version versions with a complete content structure created to offer an “world-class” educational experience. Drip courses on the other hand, are programs that are scheduled over the course of a specified number of weeks or days. Also known as Evergreen Training courses, it’s an efficient method of sharing your content when you or your students are busy with other activities.
Kajabi may be known by many as a popular premium course-maker. But, aside from the kinds of courses offered, the blueprints allow you to create a membership area for your members to enjoy exclusive content and a coaching session lasting 12 weeks. The template is also blank which allows you to design an entire course or product from scratch!
Categories Posts, Categories, and Content Uploads
If you continue to look into the course builder, you will notice an outline of sections and lessons which have been automatically added if you choose any of the course blueprints. In the case of Kajabi, these segments and classes are referred to as categories and posts, respectively. The posts are where you insert various types of content such as text, video, and images, while the categories act as folders in which the posts are stored.
You may also incorporate subcategories for posts in the same category, if you wish to structure your content flexibly. You can alter the outline by dragging it around. Kajabi accepts a variety of media and text files that can be used to add to your posts. These include MOV and MP4 files, MP3 and WAV files, PDFs and Word documents. Upload any of them through your computer’s folders or through file-sharing cloud platforms such as Google Drive and Dropbox. You can copy and paste existing URLs for your videos into your posts!
Like a few select platforms for creating courses, Kajabi allows you to make use of the feature of bulk uploads. Similar to the name, you can add all your files to your courses on the same tab. This one is handy especially when you’re performing other tasks.
Course Player Templates
Kajabi provides a selection of over 10 course player themes. Unlike other LMS platforms that only allow you to be given the option to choose one or three themes, Kajabi lets you have the choice of selecting different themes for different products. Like the outline builder, it’s relatively simple to alter any of the themes to fit your style. You can also incorporate elements of your company’s image including logos or images as well as font designs into your course player to cultivate your own personal style. Kajabi Benefits
Quizzes and Student Interactions
Kajabi includes a quiz function called Assessments. It allows you to make quizzes and assignments and then add them to the course of your class. Assessments are a helpful way to determine if your students learned something from the curriculum you’ve given them. Through the assessment feature, you can choose between the three primary types of questions: multiple-choice multiple-selection, and paragraph-style. You can also set an acceptable score to encourage your students in engaging with your content.
Aside from that aside from that, it is also important to note that the LMS website also has made strides in providing spaces for teachers and students to communicate. Through the Community feature, your students are able to interact and comment on any of your courses via their dashboards. You can also write your blog posts for discussion with your fellow students about your previous lessons as well as your future content. The community feature is available as a separate item or as a component of your member area.
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Website Design and Customizability
Why share your course contents with your domain name or WordPress site when Kajabi provides the platform and tools you need to make one within the platform? Kajabi offers unlimited web hosting on all three plans of pricing. What’s awesome about it is you’re assured of instant security and security through the automatic SSL certification as well as the support of a team to manage your site.
You also have the option to modify your domain as well as pick from a variety of professional, one-of-a-kind themes, all of which you can customize to your liking! This doesn’t stop there. if you’re an expert edupreneur and are a member of the Growth plan or higher you can use custom-designed themes that are built to meet the ever-changing needs of your business as well as eliminate the Kajabi branding and replace it with your own!
Page Builder
Similar to the course builder that we’ve discussed earlier, Kajabi’s page builder lets you modify any of the given themes for websites using a set of intuitive and easy-to-handle editing tools. After further exploration, you will be greeted with sets of blocks that can be customized and sections. They’re essentially like post categories, and categories from when we’ve discussed our course building tool. Blocks are referred to as the elements that compose the content of the website including text, media files, and clickable buttons. Sections on the other hand, are formed by multiple neatly-arranged blocks.
There are over 40 preset section templates that you can choose from the dashboard of the page builder. Since we’re all connected to our smartphones and tablets these days it’s logical to use Kajabi to make your website automatically adjust to a mobile layout. It’s even possible to go the extra mile by picking the element of your site you would like members to view. With all the tools you need to make your site look however you want it to look Kajabi’s page builders are not only super flexible but also easy to manage.
Blogging and Other Web-based Features
Other LMS platforms may not provide this feature, however Kajabi allows you to create an area on your site specifically for your blog. There, you can post updates and thoughts on your course content. If you want to make the most out the Kajabi-made website, the service provides you an area where you can post your blog posts without limitations. It is possible to begin with your blog posts by creating one with Text Editor. It is possible to include SEO elements if you want to expand your reach and organize your blog posts into various categories, or even change the way you would like your blog’s entire section to look.
Kajabi’s built-in blogging capabilities might not be on par as WordPress or Blogspot however, it does have enough tools to make it manageable. Additionally, you can also create podcasts to promote on your website. You can upload audio recordings of your podcasts to be hosted on your website and distributed to the major podcasting platforms, such as the Apple Podcasts platform and Spotify. If you upload an episode of your podcast you can choose between two options: either release the podcast as a public one for free or make an exclusive private podcast that only your members are able to access. Kajabi Benefits
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Marketing and Sales
A big part of what makes Kajabi so well-liked among entrepreneurs is its array of sales and marketing tools that are highly user-friendly and easy even for those who aren’t marketing experts to use!
E-mail and Affiliate Marketing
A huge draw among the masses, Kajabi’s built-in email marketing feature allows you to send emails that are related to your course or websites to your members who are subscribed students while seated on the platform. You might be surprised that it can do more than sending e-mails. With the aid of Kajabi Automations, you get to create automated sequences of e-mails that are triggered by various user actions. For example, when a student is successfully logged in to one of your courses after the checkout process, a welcome email will be sent automatically to their inbox. If another underperforms, an upsell is sent to suggest an improvement Kajabi Benefits
You can create as many emails to your campaigns as you wish and then schedule them in accordance to your preference. You can choose the members you want to receive these messages. Managing e-mails has never been more comprehensive yet easy to handle. In contrast to other LMS sites, Kajabi already provides you with e-mail marketing tools that don’t require connecting to other third-party platforms to make things work.
In addition, Kajabi also has an affiliate marketing option where you get to assign some of your members as affiliates to help in promoting your site on your behalf. Apart from paying them the commission rate, you may also track their performance to gauge the extent to which they are contributing to boosting your conversion and click rates. Kajabi Benefits
Pipeline Builder
Another of Kajabi’s top features are the Pipeline Builder, where you can create custom marketing funnels that do not have any overly complicated problems. While other platforms provide similar features that require much more effort and time and effort, this Pipeline Builder is designed to be extremely simple and quick that even the uninitiated can make better use of it. This stunning feature lets you select from a set of pre-made funnel designs or pipeline blueprints. These include the following:
- Freebies are great for when you’d like to provide a freebie as a lead magnet to build your email list
- Sales Page OVO – to use whenever you want to convince your target audience to buy your product through the sales page
- Product Launch OVO – to use when you’re launching courses or any other product
- Zoom Webinar OVO is a great option for occasions when you need to advertise your product via web workshops
- Free Book OVO is a great resource for anytime you’d like to promote your content with a free downloadable digital book
- Coaching Campaign OVO is for when you’re trying to promote your classes through a series of coaching sessions
- Blank design – for when you’d like to construct your sales funnel from the beginning
When you choose from one of the blueprints for your pipeline Kajabi will automatically generate pages and emails you’ll need to pull off an effective sales funnel. You can alter the way you wish your funnel to appear to your target audience. You could even alter the look of your checkout and landing pages, for instance, to a different one The library is full of 40+ pages templates you can choose from.
Payment and Pricing Options
Kajabi lets you seamlessly integrate with the payment gateway platforms Stripe and PayPal so that your member students can get to choose between them when they pay for your course. Stripe is the most popular payment option that accepts debit and credit card transactions and certain e-wallet providers across the world. PayPal, on the other side, is an alternative for subscribers and multi-payment plans. There aren’t any charges for transactions on Kajabi’s side since all the money you earn are immediately sent into your account at the banks.
In terms of pricing options, Kajabi gives customers a variety of pricing options of pricing options. You can make your student pay for services at various times (one-time, subscription, and multi-payments) or hand them out for free. You can also choose to select if you’re going to charge a specific amount for a specific product or a number of items, and establish specific dates for your customers can access within a certain timeframe. You also get to generate coupons to encourage your target audience to buy the products you offer. Kajabi Benefits
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Integration with Third-Party Services
Kajabi has a variety of built-in services needed to create and market your courses However, you can connect to other third-party applications for an additional boost of functions. The platform currently supports the integration of ten natively-built integrations, such as the popular analytics provider Google Analytics and app automation service Zapier. Zapier is extremely useful as it helps establish connections with hundreds of other tools and third-party apps from e-commerce to user experience.
Training and Customer Support Resources
In terms of customer service, Kajabi has a bigger advantage over other platforms because it is one of the few platforms for creating courses that offer 24/7 live chat support. Unlike some similar services, Kajabi’s customer support team is available to assist you when you encounter difficulties creating an online course or website, in addition to other issues that are important, at any time and anywhere. It’s crucial to note that this 24/7 service is only available to instructors who are subscribed to the Growth plan and above – for basic users Live Chat support can be scheduled at certain times and times on weekdays. The approach of Kajabi’s customer service has been praised by many of the instructors who use it to create useful educational content. Kajabi Benefits
As for tools to train, Kajabi provides you a variety of ways to resources that you can master and then become proficient with. Kajabi Hero University Kajabi Hero University is packed with tutorials, courses and informational content that are specifically designed for educators and edupreneurs who want to gain traction or boost their standing in the field of course development. There are also daily Q+A educational webinars with leading experts from different fields as guests, plus when you’re looking for additional advice and tricks the help desk will be there to help you on your way. In addition to the platform’s Hero University, there is an additional Kajabi Hero Rewards program, where course creators can earn numerous sweet rewards when they reach their objectives.
What Else is Missing in Kajabi?
Kajabi could be an excellent all-in-one solution to create and market your course content, but we have to take care of a few essential things that are not being addressed. The majority of these would have been extremely helpful in improving the experience. Here are the following things we’d like to see included in the Kajabi system shortly:
- Built-in tools that issue certificates and other credentials. While some provide this service instructors using Kajabi will often need to connect to third-party applications which specialize in issuance of certificates, like Accredible.
- More diversity in question types. While we are pleased with the platform’s handling of assessments within courses, we’d like for the absence of different types of questions as well as randomization of these types that is addressed as soon as possible.
- Other payment options. At the time of writing, only transactions via Stripe as well as PayPal are accepted. In addition, we don’t appreciate how there are limits as well.
- An API key that is public. This could have been helpful for custom integrations, like letting your subscribed students login using a single sign-in option with other apps.
Alternatives to Kajabi
Kajabi could have the majority of the features that an aspiring Edupreneur could dream of. However, due to the high cost plan, and the lack in terms of functionality, the site could cause some to be turned off. If you’re seeking alternatives that have collective similarities to Kajabi regarding performance and reliability, we’ve listed some worthy alternatives that you might be considering in your decision. Kajabi Benefits
- New Zenler is an online course platform that offers all-in-one services similar to Kajabi. The only significant distinction is in the cost beginning at just $67 per month, you can create unlimited courses and sell your course to the right audience without worrying about spending a dime!
- Podia does not just claim to be user-friendly. It’s also very easy to use, much easier than Kajabi! In addition, you can benefit from marketing features It’s a lot lighter than other. But considering the very budget-friendly price we can imagine how Podia can appeal to DIY entrepreneurs getting into the business.
- While Kajabi does not have credentials or advanced quiz features, Thinkific makes up for these features. With its affordable price It certainly has greater features that Kajabi which includes live lessons and a built-in app integrations store.
- Teachable is similar to Thinkific in the manner it functions. But, we need to appreciate the way that Teachable can integrate additional payment options as it accepts Google Pay and Apple Pay, two gateway services Kajabi doesn’t have. Additionally, it allows one-on-one coaching and other core features.
Conclusion
In the end, Kajabi successfully knocks it out of the park by having nearly all the features that most edupreneurs can make use of. It certainly has the essentials anyone must need to be able to build a professional-looking website to the stellar integrated marketing suite, which includes the ability to understand diagrams of sales funnels as well as efficient e-mail marketing tools.
There could be some instruments that aren’t there for example, the issue of certificates specifically. Also, with its high price tag, it may not be the wise choice for the budget-conscious. We do recognize that while Kajabi is great as an all-in one solution for course creation, it will always have limits. It doesn’t hinder it, but it is a favorite among experienced entrepreneurs and creators!
If you’re looking for an LMS that gives you all you need in one platform, Kajabi is something you must seriously think about.
FAQ Kajabi Benefits
What is the meaning of Kajabi translate to?
The term “Kajabi” derives from the word “Kajabi,” which is of Islamic as well as Arabic origin that means “to fly.”
Can I sell physical products on Kajabi?
Yes! In addition to the normal courses, you can also sell physical products on Kajabi. You can even integrate with Shopify to build a fully functional e-commerce shop on Kajabi!
In terms of e-mail marketing is it possible Kajabi can take over MailChimp?
Because Kajabi already has the tools for marketing via email built within the platform, it’s natural that it’s sufficient to replace third-party programs such as MailChimp. However, if you intend to make use of this feature, Kajabi still allows you to integrate with it and other applications too.
Are you sure that Kajabi mobile-friendly?
Yes! Kajabi even offers an app that can be downloaded on mobile so that you and your subscribed members can access all your course content even when you’re on the go. Kajabi Benefits
