A myriad of learning management systems (LMS) platforms come with a variety of important features you can utilize whenever you create meaningful content. While there may be plenty of sites that let you make use of advanced marketing tools to promote classes to your target audience, some might not provide all those things. And while some offer easy-to-use course-building tools, there will also be few that may offer editing features that are so complex that it turns off its users.
Within the sea of online course platforms, there are a few that offer not just an easy editing interface, but also a myriad of sales and marketing functions. Additionally they offer almost everything you could think of including 24/7 support and training materials to top-quality analytics. All-in-one courses let you discover the world beyond your boundaries and one of the platforms that provide it is Kajabi.
At a Glance How do you define Kajabi? Best Practices Kajabi Course Descriptions
Kajabi is an online platform that lets you create and sell your content to your customers. Branded as an all-in-one service and platform for edupreneurs, Kajabi offers edupren all kinds of industries with the best and vital features to not only create a professional website for your courses but help them rise to greater heights. Kajabi is widely praised and regarded as one of the best online courses platforms, earning an overwhelming rating of 4.6 out of five on Trustpilot.
What makes Kajabi so popular and well-received among its users? There are plenty of factors that make this platform extremely convenient for all to use. Firstly, it’s the extreme ease of use. From course creation all the way to marketing, nearly all of the Kajabi features can be digestible even for those who are just getting started in the world of online courses. The majority of them are advanced, giving administrating instructors an advantage over the rest. Additionally, it lets budding entrepreneurs like you to run and create an online course without having to go elsewhere if anything else is not available. Kajabi has all the available tools that anyone could require, living up to its ‘one-stop shop name.
What Does It Let You Do?
There are numerous methods that Kajabi can create an all-in-one e-learning solution. We’ve put together a list in bullet form, of its important attributes that you ought to be aware of when you’re thinking about the option. In simple terms, Kajabi allows you:
- Create engaging and interactive classes using a range of customizable tools, media files, and templates you can select depending on your preferences;
- Build a presentable website to present your course content and materials along with your own blog to keep your students informed about what else is new;
- Effectively utilize landing pages, checkout pages and other viable methods to increase your earnings, expand your reach beyond the limits and increase conversion rates;
- Decide how you would like to charge your courses and other services to your students – whether it’s a one-time payment or a monthly subscription
- Build effective sales funnels without any problems through the use of funnel blueprints and templates;
- Make use of its internal marketing and analytics software with e-mail marketing as well as CRM and automated tools.
- Set up and manage your affiliate links, and
- Explore a variety of community, customer service, and training resources and features, including the Kajabi University feature.
Famous Names that have Used Kajabi
Kajabi is trusted by over 16,000 businesses and famous personalities. It’s the choice of several well-known personalities who come from different sectors, including the expert in online marketing Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard, fitness expert entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi is home to thousands of courses that are used and explored by more than 35 million students from across the globe. In the last writing, Kajabi boasts more than $650 million of sales since its inception in 2010.
Kajabi’s Pricing Plans
The three pricing plans that Kajabi offers are quite different than other online course creation tools in that they’re much more expensive. With monthly prices that start at just $119, it’s no wonder why it can be a hindrance for some who might be interested in giving the service a shot. With the abundance of features that are included in every plan, the price is understandably reasonable.
Kajabi’s pricing plans begin at the Basic plan priced at $149 per month or $119/month if billed annually. With this tier, you can create three products, reach a maximum of 1000 active users, as well as create your own website you can customize with tools fully provided by the platform. Included are unlimited landing pages, unlimited marketing e-mails as well as unlimited access to valuable resources, including one-on one customer support and Kajabi University.
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Apart from The Basic Plan, there is the Growth plan that happens to be the most sought-after plan on the platform at $199 a month or $159/mo if paid annually, and the Pro plan, which costs $399 per month or $319/month yearly and is packed with all the features you could ask for when it comes to making and selling your courses. Kajabi currently does not offer an option to pay for the plan. There is however a fourteen-day no-cost trial is available for each of the three plans. A trial extension that runs up to 30 days is also available on selected blogs. So if you want to test the waters and determine if Kajabi is the right choice for you, then the brief trial period is the ideal option.
Kajabi: The Good and the Bad
The Pros and Cons – What We Really Like About Kajabi
- The built-in marketing suite. Kajabi’s marketing suite in-house of tools, including email marketing and automation are designed to be optimized for business, and it isn’t necessary to integrate with third-party solutions to do this!
- The software for sales funnels. Another one of the platform’s best-selling points, the sales Pipeline Builder lets you make use of proven and easily understandable blueprint templates – no need to be overly complicated!
- Unlimited customization. From the creation of professional-looking courses down to the custom name, Kajabi lets you customize to your heart’s content – and even create your own brand from scratch.
- The user-friendly and simple site and course editors. The creation of content using the website and course builders hasn’t been this easy and swift, and it requires less effort and time to finish the job.
- Unlimited integrations. Apart from native integrations with the ten marketing, e-commerce and analytics services, connection to Zapier’s app lets you to look and select from more than a thousand non-native platforms for better effectiveness.
- Making lasting connections with fellow instructors and students. Kajabi’s Community feature lets you connect with students who are enrolled in any of your courses. You can also make connections, network and celebrate with a multitude of teachers similar to you.
The Cons – What We Don’t Like
- The steep pricing plans. Three pricing options offered by Kajabi cost more than the average monthly rates provided by other companies. There’s no free plan available either.
- There are no built-in tools for issuance of certificates. You might need to connect to a third party certificate software if you want to make custom-designed certificates that are of different types.
- Not enough tools for student-instructor engagement. We aren’t happy with the absence of some particular features, like adequate discussion forums, as well as the ability to randomize quizzes or assignments. Best Practices Kajabi Course Descriptions
The Review of Kajabi’s features
Ease of Use and Experience
One thing we like about Kajabi is the surprisingly easy user experience. For one, most of the User Interface (UI) is structured. If you look at the dashboard menu, you may find that all the features are divided into five major sections – Website, Products, Sales, Marketing, and People. The design of the menu leaves no space for clutter, as some features that are related to the specific section can be collapsed. The UI design is very consistent that reflects Kajabi’s “all-in-1” brand name. You can create a landing page, modify your course and engage with other instructors through one website.
There is a search assistant tool that can be useful whenever you want to look for something that is difficult to find. The Kajabi Assistant can be found in the top of the dashboard in the form of a search bar, and it lets you look for items and tools on the website by typing in the keywords. As mentioned previously that both the Kajabi site builder and course builder sections can be moved and dropped, making the process simpler without needing to learn how to navigate it. Kajabi has a smoother learning curve compared to some of its competitors. It also supports multiple languages other than English if you wish to expose your content to broader viewers.
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Course Design and Engagement
Product Blueprints
Once you explore Kajabi’s course creation feature, you’ll be able to see a collection of templates for courses or products, or, as the platform refers to them, blueprints. Each blueprint for a product varies in structure and type and is readily tailored to fit any instructor’s needs.
In the blueprints that are listed are Mini Courses and Online Courses and Drip Courses. Mini Courses are short-form , quick courses that are usually created as a means of gaining the brand’s value, whereas Online Courses are full-version versions that have a complete structure of content that are designed to provide a “world-class” learning experience. Drip courses, on other hand, are programs which are planned over a set series of days or weeks. Also known as Evergreen Training courses, it’s a much more convenient method of sharing your content when you and your students are busy with other activities.
Kajabi may be known by many as a renowned premium course-maker. But, aside from the kinds of courses offered, the blueprints also allow you to create a membership space for your members to enjoy exclusive content and a coach session lasting 12 weeks. You can also download a blank template which allows you to design your own course or product from the ground up!
Categories Posts, Categories, as well as Content Uploads
If you continue to explore the course builder, you’ll notice the outline of the sections and lessons that were automatically added if you choose one of the blueprints for your course. In the case of Kajabi, these segments and classes are referred to as categories and posts, or. Posts are the places where you insert various types of content including text, video images, and text, while the categories function as folders where the posts are kept.
It is also possible to include subcategories for posts in a category if you want to arrange your content in a flexible way. You can move and rearrange the outline. Kajabi accepts a broad range of text and media files that can be used to add to your posts, such as MOV and MP4 files, MP3 and WAV files, PDFs and Word documents. You can upload all of them directly via your computer’s folders, or file-sharing cloud platforms such as Google Drive and Dropbox. You can duplicate and paste URLs of your videos to your blog posts!
Like a few select course-making platforms, Kajabi allows you to use the feature of bulk uploads. Similar to the name it allows you to upload all the files you have uploaded to your courses on the same tab. This one is handy particularly if you’re performing other tasks.
Course Player Templates
Kajabi has a variety of more than 10 themes for courses. Unlike other LMS platforms where you’re only given the option to choose only one of three theme options, Kajabi lets you have the option of choosing different themes for different products. Like the outline creator, it’s simple to modify any of the themes to suit your personal style. You can even incorporate details of your brand including logos or images as well as font designs into your course player in order to give it a an individual touch. Best Practices Kajabi Course Descriptions
Questions and student interactions
Kajabi includes a quiz function called Assessments that allows you to design and create assignments and quizzes and add them as part of your class. Assessments can be a great way to determine whether your students have learned something from the lessons you’ve provided them. With the assessment feature, you get to choose from three different question types: multiple-choice, paragraph-style, and multiple-selection. You can also set a passing score to motivate your students to engage with your content more.
Apart from that, it is also important to note that the LMS site has also made progress in creating areas for teachers and students to connect. With the Community feature, your learners are given access to interact and comment on any of your courses via their dashboards. You can even write in your blog posts for discussion with other students your lessons from the past and also your future content. The community feature can be accessed as a separate product or as an element of membership.
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Website Design and Customization
Why share your course contents on your website’s domain as well as WordPress site when Kajabi provides the platform and tools you need to make one within the platform? Kajabi offers unlimited web hosting on three plans of pricing. What’s great about this is you’re guaranteed instant security and safety with an automatic SSL certification, as well as the support of a team to manage your site.
Additionally, you have the freedom to customize your domain, as well as pick from a wide array of unique, professional themes, all of which you can customize to your hearts content! This doesn’t stop there. if you’re an expert edupreneur and are a member of the Growth plan and above you are able to use custom-designed themes that are built to meet your ever-growing needs, plus eliminate all Kajabi branding and replace it with your custom-designed theme!
Page Builder
Just like the course builder that we’ve discussed previously, Kajabi’s page builders lets you modify any of the given themes on the website using a variety of user-friendly and intuitive editing tools. Upon further exploration, you will be greeted with sets of blocks that can be customized and sections. They’re essentially like those categories as well as posts from when we’ve discussed how to build courses. Blocks are the elements that make up the content of the website including text, media files, or clickable icons. Sections on the other hand are formed by a variety of well-arranged blocks.
There are more than 40 pre-designed section templates that can be picked from the page builder’s dashboard. We’re all hooked to our smartphones and tablets nowadays, it makes total sense for Kajabi to make your website automatically adjust to mobile layout. You can go an extra mile and select the elements of your website you want for your member learners to view. With all the necessary tools to create your website however you want it to look, Kajabi’s page builder is not just incredibly flexible, but also quick to handle.
Blogging and Other Web-based Features
Other LMS platforms might not offer this feature, but Kajabi allows you to make a section of your website dedicated to your blog where you can share information and comments about your course’s content. If you’re looking to get the most of your Kajabi-made site, the service provides you an area where you can post your blog posts without limitations. You can get started with your blog posts by creating one using Text Editor. It is possible to incorporate SEO elements if you’d like to have a wider reach or group your posts into various categories, and even alter the way you want your entire blog section to look.
Kajabi’s built-in blogging features might not be on with WordPress or Blogspot however, it does have enough tools to make it manageable. Additionally, you can also create podcasts to promote on your website. You may upload recordings of your podcast to be hosted on the website and then distributed to major podcasting platforms, such as iTunes Podcasts as well as Spotify. If you upload a podcast episode, you have two options: release the podcast as a public one for free , or create an exclusive private podcast that only your members can get access to. Best Practices Kajabi Course Descriptions
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Marketing and Sales and Marketing
One of the reasons that make Kajabi so popular with edupreneurs is its slew of marketing and sales tools that are supremely user-friendly and easy to even non- marketing experts to use!
E-mail and Affiliate Marketing
A big draw among the crowd, Kajabi’s built-in E-mail marketing functions allow users to send out e-mails about your course and websites to your members who are subscribed students while seated on the platform. But you may be surprised that it does more than simply send emails. With the aid of Kajabi Automations, you get to create automated sequences of e-mails that are triggered by different kinds of user actions. For instance, if your student is successfully logged in to one of your classes after the checkout process, a welcome email will be sent automatically to their inbox. If another underperforms the course, an upsell will be sent to suggest improvement Best Practices Kajabi Course Descriptions
You are able to create as many emails to your campaign as you want and schedule each one in accordance to your preference. You can even select the members you want to receive these messages. Managing e-mails has never been this extensive and yet simple to manage. Contrary to other LMS sites, Kajabi already provides you with tools for marketing e-mails that you don’t require integrating with other third-party platforms in order to make it work.
Apart from that, Kajabi also has an affiliate marketing option that lets you assign certain members of your group as affiliates who can help advertise your website on behalf of your company. Alongside paying them the commission rate, you may also track their performance to see how they can contribute to boosting your conversion and click rates. Best Practices Kajabi Course Descriptions
Pipeline Builder
Another one of Kajabi’s overall top features can be one of the best features is Pipeline Builder, where you can create custom marketing funnels that do not have any overly complicated difficulties. While other platforms offer similar features that require much more effort and time, Pipeline Builder is a breeze to use. Pipeline Builder is designed to be so quick and easy that even those who aren’t experts can make better use of it. This feature is stunning and lets you select from a collection of pre-made funnel blueprints or templates for pipelines. They include:
- Freebie – for whenever you want to offer an offer as a lead magnet to increase your list
- Sales Page OVO is a great option any time you wish to convince your intended public to buy your product through the sales page
- Product Launch OVO is a great option for any time you’re launching a course or any other product
- Zoom Webinar OVO – for whenever you want to promote your products through web seminars
- Free Book OVO is a great resource for any time you wish to market your content a free downloadable digital book
- Coaching Campaign OVO – for any time you’re promoting your courses by means of an array of coaching sessions
- Blank blueprint – for whenever you’d like to construct the sales funnel you want from starting
Once you select from any of the blueprints for a pipeline, Kajabi automatically creates pages and e-mails that you’ll need to pull off an effective sales funnel. You can customize how you wish your funnel to appear to your target audience. You may even change the theme of your checkout and landing pages, for example changing the design to a different theme – there is a library full of 40+ page templates that you can select from.
Payment and Pricing Options
Kajabi lets you seamlessly integrate with the payment gateway platforms Stripe and PayPal so that your member students are able to select one of them to pay for your classes. Stripe is the common payment option that allows credit and debit card transactions and various e-wallet companies across the world. PayPal however, on the contrary side, is an option to subscribe and multi-payment plans. There are no pressing transaction fees on Kajabi’s part because all your earnings are immediately sent to your bank account.
When it comes to the pricing, Kajabi gives customers a variety of pricing options to choose from. You can choose to make your student pay for services at various times (one-time or subscription and multiple payments) or give them away to them for free. You even have the chance to select if you’re going to charge a set amount for one item or for a variety of products, as well as specify specific dates your members can access within a certain time frame. Additionally, you can create coupons to further motivate your audience to purchase the products you offer. Best Practices Kajabi Course Descriptions
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Integration with Third-Party Services
Kajabi has a variety of built-in services needed to develop and promote your courses However, you have the option to connect to third-party applications to provide an added boost in functionality. The platform currently supports the integration of ten natively-built integrations, such as the well-known analytics provider Google Analytics and app automation service Zapier. Zapier is extremely useful since it allows you to establish connections to hundreds of tools and third-party apps from e-commerce to user experience.
Training and Customer Support Resources
When it comes to customer support, Kajabi has a bigger advantage over the rest as it’s among the few course creation platforms with live chat available 24/7 assistance. In contrast to other similar platforms the Kajabi customer support team is available to assist you if you’re having difficulties in creating a course or page among other important issues, anytime and from anywhere. It’s crucial to mention that this 24-hour service is only available to instructors who are subscribed to the Growth plan up to for Basic users, live chat support is scheduled for certain times and days during the day. However, Kajabi’s method of customer support has been highly praised by many who use it to create meaningful educational content. Best Practices Kajabi Course Descriptions
As for tools for training, Kajabi gives the user a range of access to resources that you can learn and get used to. Its Kajabi Hero University is packed with courses, tutorials, and informative content especially targeted at educators and edupreneurs who want to get started or increase their standing in the course creation world. There are also daily Q+A educational webinars with prominent experts from various disciplines as guest speakers, and If you’re in search of more advice and tricks assistance, the help section is always there to guide you along the way. Alongside Kajabi’s Hero University, there is also a Kajabi Hero Rewards program where course creators are rewarded with tons of sweet perks as they reach their goals.
What is the other thing that is missing from Kajabi?
Kajabi may be a great all-in-one platform to develop and market your course content, but we have to look at a few crucial aspects that are not being addressed. The majority of these would have been extremely helpful to improve the experience. Below are the items we would like to see included in Kajabi’s system soon:
- Built-in tools that issue certificates and other credentials. While some offer this feature, instructors who use Kajabi often will still require a connection to third-party applications that specialize in issuing certificates, such as Accredible.
- More diversity in question types. While we are pleased with the platform’s handling of assessments within courses, we’d like that the absence of question type options – plus randomization of said types that is addressed as soon as possible.
- Additional payment options. As of this writing only transactions made through Stripe or PayPal will be accepted. Not only that, but we aren’t sure if there are limitations also.
- An API key that is public. This could be useful in making custom integrations, like the ability to let your subscribers log in with the single sign-in option in other applications.
Alternatives to Kajabi
Kajabi might have the most of the features an edupreneur could ever dream of. But due to its high price plan and a plethora of features, it might cause some to be turned off. If you’re looking for alternatives that share commonalities with Kajabi with regards to performance and reliability we’ve listed a few worthy competitors you might want to consider in your decision. Best Practices Kajabi Course Descriptions
- New Zenler is an online course platform that provides all-in one services similar to Kajabi. The only significant difference is the cost beginning at just $67 per month You are able to create unlimited courses and advertise your course to the right audience without ever having to worry about breaking the bank!
- Podia does not just claim to be creator-friendly. It’s also very easy to use, much easier than even Kajabi! In addition, you can make use of marketing features Podia is much less heavy than Kajabi. But considering the very budget-friendly price it’s easy to understand how Podia is a great choice for DIY entrepreneurs getting into the business.
- While Kajabi lacks credentials and advanced quiz features, Thinkific makes up for them. With its affordable price It certainly has greater features that the other has which includes live-taught courses as well as a built-in app integrations store.
- Teachable is like Thinkific in terms of how it works. However, it is important to understand how Teachable is able to incorporate additional payment options, as it can support Google Pay and Apple Pay, two gateway services Kajabi does not have. You can also avail one-on-one coaching and other core features.
Conclusion
Overall, Kajabi successfully knocks it out of the park for having nearly all the options that most entrepreneurs make use of. It does provide the basic features that everyone needs, from intuitive functions needed to design a professional website , to the impressive integrated marketing suite that includes the ability to understand diagrams of sales funnels as well as efficient e-mail marketing tools.
There may be a few tools that are missing for example, the issue of certificates, in particular. Plus with a steep price tag, it may not be the best choice for the budget-conscious. But we do understand that even though Kajabi performs very well as an all-in-one solution for creating courses, it will always have limitations. It doesn’t hinder it, but it is a popular choice among established entrepreneurs and creators!
If you’re looking for an LMS that can provide everything you require in one place, Kajabi is something you should strongly consider.
FAQ Best Practices Kajabi Course Descriptions
What is the meaning of Kajabi refer to?
The term “Kajabi” derives from the word “Kajabi,” which is of Islamic (or Arabic origin that means “to fly.”
Can I sell physical goods on Kajabi?
Yes! Apart from the standard classes, you can also sell physical items on Kajabi. You can also integrate with Shopify to set up a fully functioning E-commerce store using the platform!
Regarding marketing via e-mail Is it possible that Kajabi could be able to replace MailChimp?
Because Kajabi already has the tools for marketing via email built into the platform, it’s natural that it’s sufficient to take over third-party apps like MailChimp. If you do intend to make use of this feature, Kajabi still allows you to integrate it with other apps as well.
Are you sure that Kajabi mobile-friendly?
Yes! Kajabi even offers a mobile app so that you and your subscribed members can access all your course content even when you’re on the go. Best Practices Kajabi Course Descriptions
