Many learning management system (LMS) platforms have various crucial features that you can use whenever you create meaningful content. While there may be plenty of sites that let you utilize advanced marketing tools to market classes to your intended viewers, other platforms may not have most of those things. Although some sites provide simple-to-use tools for creating courses, there will also be some that offer editing features that are so complex that it turns its users off.
In the sea of e-course platforms, there are a few which offer more than just an easy editing interface, but also an array of sales and marketing functions. Additionally they offer nearly all you can think of, from 24/7 help and training materials to top-quality analytics. All-in-one courses let you explore beyond your limits and one of the platforms that provide it is Kajabi.
At a Glance: Kajabi: What exactly is Kajabi? Kajabi + Sass
Kajabi can be described as an online service that lets you develop and market your content to your student audience. The company is advertised as an all-in-one solution, Kajabi provides edupreneurs from all kinds of industries with the best and necessary features that will not only create a professional website for your courses , but let them grow to greater heights. Kajabi has been critically acclaimed and regarded as one of the top online course platforms, gaining an overwhelming score from 4.6 out of 5 on Trustpilot.
What makes Kajabi so well-liked and appreciated among its users? It’s true that there are many factors that make this platform extremely easy for anyone to use. It’s first and foremost the ease of use. From the course creation to marketing and sales, nearly all of the Kajabi features are designed to be digestible even for those who are just getting started in the world of online courses. Most of them are also advanced, which gives instructors who administer the course an advantage over the rest. Lastly, it lets budding entrepreneurs like you run and develop courses without having to go to another place if something else isn’t available. Kajabi provides all the tools that anyone could require, living up the ‘one-stop-shop name.
What does it let you do? Do?
There are many kinds of methods that Kajabi can use as an all-in-one online course solution. We’ve made a list in bullets of the key features that you may want to keep an eye on when you’re thinking about the option. In simple terms, Kajabi allows you:
- Create interactive and engaging courses with a wide array of tools for customizing, media files, and templates that you can choose in accordance with your personal preferences.
- Build a presentable website to present your course content and materials, as well as your own blog to keep your students updated on what’s new.
- Effectively utilize websites, landing pages and checkout sites, and other effective methods to boost your earnings, expand your reach beyond the limits and increase conversion rates;
- Decide how you would like to bill your courses and other products for your students, whether it’s a one-time payment or a subscription for a month;
- Design and build effective sales funnels without any difficulties by making use funnel templates and funnel blueprints;
- Use its own marketing and analytics software with the ability to send out e-mails as well as CRM and automation tools.
- Create and manage your affiliate links, and
- Explore an array of community, customer service, and training resources and features, including the Kajabi University feature.
Famous Names that have Used Kajabi
Kajabi is trusted by more than 16,000 organizations and famous personalities. It’s the go-to choice for some of the well-known names who are part of different sectors, including online marketing expert Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard and fitness expert entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi is the home of thousands upon thousands of courses, which are accessed and explored by more than 35 million students all over the world. At the time of time of writing Kajabi boasts more than $650 million of sales since its establishment in 2010.
Kajabi’s Pricing Strategies
The three pricing options that Kajabi offers are quite different than other online course creation tools in that they’re much more expensive. With monthly prices that start at just $119, it’s no wonder why this can impede some people who might want to give Kajabi a go. With the abundance of essential features already packed in every plan, the price is logically reasonable.
Kajabi’s pricing plans begin with the Basic plan that costs $149 per month, or $119/month for billing annually. With this tier, you are able to design three products, garner a maximum of 1,000 active customers, and design websites that you are able to customize with tools fully provided by the platform. Also included are unlimited pages for landing webpages, unlimitted marketing e-mails and access to unlimited valuable resources, including one-on one customer support and Kajabi University.
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Apart from the Basic plan, there’s the Growth plan that happens to be Kajabi’s most popular plan for $199 per month or $159/mo if paid annually. There is also the Pro plan at $399 monthly or $319/mo yearly that is loaded to the brim with every feature you’d want when designing and selling your course. Kajabi does not currently offer an option to pay for the plan. There is however a fourteen-day free trial is offered for all three plans. A longer trial of up to 30 days is also offered on select blogs. So if you want to test the waters and determine if Kajabi is the right choice for you, then the brief trial offer is the best method to start.
Kajabi: The Good and the Bad
The Pros – What We Like About Kajabi
- The integrated marketing suite. Kajabi’s in-house marketing suite of tools, which includes automated e-mail marketing, and automation are specifically designed to be designed for businesses, so you don’t have to connect with third-party solutions for that!
- The software that creates sales funnels. Another one of the platform’s best-selling points, the Pipeline Builder. Pipeline Builder lets you make use of tested and understandable blueprint templates – no need to get too complicated!
- Customization without limits. From creating professional-looking course websites all the way to the custom domain, Kajabi lets you customize to your hearts content and even create your own brand from scratch.
- The easy and intuitive website along with course editors. Making content with the site and course creator software was never this simple and fast, since it takes less effort and time to get everything done.
- Infinite integrations are endless. In addition to native integrations to ten e-commerce, marketing, and analytics services, connection to the app Zapier allows you to look and select among more than a thousand non-native platforms that can improve your effectiveness.
- Building worthwhile relationships with fellow instructors and students. Kajabi’s community feature lets you connect with students in your classes. You can also connect, network, and celebrate with tons of teachers in the same position as you.
The Cons – What We Don’t Like
- The pricey pricing plans. Three pricing options offered by Kajabi cost higher than the average monthly rate provided by other companies. There’s no free plan available neither.
- There are no built-in tools for issuance of certificates. It is possible connect to a third-party certificate application if you intend to make custom-designed certificates that are of different types.
- Not enough tools for student-instructor engagement. We aren’t happy with the absence of specific tools, such as appropriate discussion forums as well as the ability to randomize the assignments or quizzes. Kajabi + Sass
A Review of Kajabi’s Features
Easy of Use and Experience
One thing that we like the most about Kajabi is the surprisingly easy user experience. One of the reasons is that the platform’s users interface (UI) is organized. If you check the dashboard menu, you will find that all the features are arranged into five main sections: Website Products, Sales Marketing, and People. The menu’s design leaves no space for obstruction, since some of the elements that are associated with the specific section can be collapsed. The UI design is very consistent, reflecting Kajabi’s ‘all-in-one’ brand name. You can create a landing page, modify your course, and communicate with your instructors on the same site.
It has a search assistant tool that can be useful anytime you’re looking for something that may be hard to find. The Kajabi Assistant is located at the top part of the dashboard, in the form that of a bar for searching, it allows you to search for tools and items within the website by typing in the words. As previously mentioned that both the Kajabi website builder and course builder sections are drag-and-drop, making the process simpler without needing to learn how to navigate the site. Kajabi is more user-friendly and has a less arduous learning curve than several of its peers. It can also be used in other languages that English in case you want to present your content to wider viewers.
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Course Development and Engagement
Product Blueprints
Once you explore Kajabi’s course design feature, you will soon encounter a list of templates for courses or products, or, as the platform refers to them, blueprints. Each blueprint for a product varies in structure and type and can be easily modified to fit any instructor’s needs.
Included among the listed blueprints are Mini Courses, Online Courses and Drip Courses. Mini Courses are short-form , quick courses that are usually created as a way to build brand recognition, while Online Courses are full-version courses with a full content structure that are designed to provide the “world-class” education experience. Drip courses on the other hand, are courses that are scheduled over the course of a specified number of days or weeks. Also known as Evergreen Training courses, it’s a much more convenient way to share your content if you as well as your students are occupied with other activities.
Kajabi may be known by many as a popular premium course maker. But, aside from the courses, the blueprints let you create a membership space where your customers can enjoy exclusive content and a coach session for 12 weeks. You can also download a blank template where you can create your own course or product from the ground up!
Categories Posts, Categories, as well as Content Uploads
If you continue to explore the course builder you’ll notice the outline of the sections and lessons that have been automatically added if you choose any of the course blueprints. In the case of Kajabi, these segments and classes are known as groups and posts and vice versa. The posts are where you can insert different types of content such as text, video and images, whereas the categories function as folders in which the posts are stored.
You can also include subcategories for posts in one category in order to arrange your content in a flexible way. You can also alter the outline by dragging it around. Kajabi accepts a broad range of text and media files to include in your posts, including MOV and MP4 files, WAV and MP3 files, PDFs and Word documents. You can upload any of them through your computer’s folders or through file-sharing cloud platforms like Google Drive and Dropbox. You can even add existing URLs of your video to your blog posts!
Like a few select course-making platforms, Kajabi allows you to use the feature of bulk uploads. Similar to the name, you can add all the files you have uploaded to your courses on one tab. This can be useful especially when you’re performing other tasks.
Course Player Templates
Kajabi has a variety of over 10 themes for courses. Contrary to other LMS platforms where you’re only given the option to choose only one of three theme options, Kajabi lets you have the option of choosing various themes for the various products. Like the outline maker, it’s easy to customize any theme to match your preferences. You can even incorporate details of your company’s image including logos or images as well as font designs , into your course player to cultivate your own personal style. Kajabi + Sass
Questions and student interactions
Kajabi offers a quiz feature called Assessments that allows you to design and create assignments and quizzes and then add them to the course of your curriculum. Assessments are an effective way to determine the extent to which your students gained from the curriculum you’ve given them. Through the assessment feature, you can choose from three different types of questions: multiple-choice paragraph-style, and multiple-selection. You can even set an acceptable score to encourage your students to engage with your content.
Aside from that in addition, the LMS website also has made progress in creating areas for teachers and students to communicate. Through the Community feature your learners are given access to participate and leave comments on any of your courses through their dashboards. You can even write in your blog posts for discussion with your fellow students about your previous lessons and also your future content. The community feature is available as a separate item or as a component of your member space.
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Website Design and Customizability
Why share your course contents with your domain name or WordPress site when Kajabi offers the platform and tools to build one on the platform? Kajabi offers unlimited web hosting for the three pricing plans. What’s awesome about it is you’re guaranteed immediate security and safety with an automated SSL certification as well as the support of a team to manage your website.
You’re also given the liberty to customize your domain, as well as pick from a wide array of premium, unique themes, all of which you can modify to your heart’s content! This doesn’t stop there. if you’re an expert edupreneur and have signed up to the Growth plan and above, you get to use custom-designed themes that are built to meet the ever-changing needs of your business and also eliminate any Kajabi branding and replace it with your custom-designed theme!
Page Builder
Like the course builder that we’ve discussed earlier, Kajabi’s page builder lets you modify any of the themes for websites using a set of intuitive and easy-to-handle editing tools. If you continue to explore you’ll be presented with sets of blocks that can be customized and sections. They’re basically like post categories, and categories from when we discussed the course builder. Blocks are the components that comprise the content of the website, such as media files, text or clickable icons. Sections, on the other hand are made up of multiple well-arranged blocks.
There are over 40 preset section templates you can pick from the dashboard of the page builder. We’re all hooked to our smartphones and tablets nowadays, it makes total sense for Kajabi to let your site automatically adapt to a mobile layout. You can even go the extra mile by picking the elements of your website you want for your members to see. With all the necessary tools to create your website how you would like it to look, Kajabi’s page builder is not just extremely flexible, but also quick to handle.
Blogging and Other Website Features
Other LMS platforms may not provide this feature, but Kajabi allows you to create a section of your website specifically for your blog. There, you can publish information and comments on the content of your course. If you want to make the most of your Kajabi-made site, the service provides you the opportunity to post your blog posts without limitations. It is possible to begin with the blog post by creating your own using an editor for text. You may incorporate SEO elements if you’d like to expand your reach or group your posts into various categories or even change the way you want your entire blog section to look.
Kajabi’s built-in blogging capabilities might not be on with WordPress or Blogspot However, it comes with enough tools to allow it to be managed. Additionally, you can also create podcasts that you could promote on your website. You can upload audio recordings of your podcast that will be hosted on the website and distributed to major podcasting platforms, such as the Apple Podcasts platform and Spotify. When you upload podcast episodes, you have two options: either release it as a public podcast free of charge or create an exclusive private version that only your users can get access to. Kajabi + Sass
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Marketing and Sales and Marketing
Part of what makes Kajabi so popular with edupreneurs is its slew of marketing and sales tools that are highly convenient and simple enough to even non- marketing experts to use!
Email Marketing and Affiliate Marketing
A major draw for the crowd, Kajabi’s built-in email marketing feature allows you to send emails that are related to your course or website to your subscribers students while seated on the platform. However, you might be amazed that it can do more than simply send emails. With the help with Kajabi Automations, you get to build automated sequences of emails that are initiated by different types of user actions. For instance, if your student logs in successfully to one of your classes after the checkout process, a welcome email will be automatically delivered into their email inbox. If another underperforms the course, an upsell will be sent to suggest improvement Kajabi + Sass
You can send as many e-mails to your campaign as you wish and schedule each of them in accordance to your preference. You can also choose the members you want to receive these messages. E-mail management has never been this extensive and yet simple to manage. In contrast to other LMS websites, Kajabi already provides you with marketing tools for e-mails. You wouldn’t have to worry about connecting to other third-party platforms to make things work.
Aside from that, Kajabi also has an affiliate marketing option which allows you to designate certain members of yours as affiliates to help promote your content on behalf of your company. Alongside paying them the commission rate it is also possible to track their performance to gauge the extent to which they are contributing to increasing your conversion rates and click rates. Kajabi + Sass
Pipeline Builder
Another one of Kajabi’s overall standouts are its Pipeline Builder, where you can create custom marketing funnels without a lot of issues. While other platforms provide similar features that require much more effort and time however, the Pipeline Builder is designed to be extremely simple and quick that even those who aren’t experts are able to make the most of it. This stunning feature lets you select from a set of pre-made funnel templates or pipeline blueprints. These include the following:
- Freebies – to be used whenever you’d like to offer an offer as a lead magnet to grow your list
- Sales Page OVO – for when you need to convince your target audience to buy your product by utilizing a sales page
- Product Launch OVO – to use whenever you’re launching a course or another product
- Zoom Webinar OVO – for any time you wish to promote your products through web training seminars
- Free Book OVO – for any time you wish to showcase your content the free digital book that you can download
- Coaching Campaign OVO is for any time you’re promoting your courses by means of a series of coaching sessions
- Blank design – for when you’re looking to create the sales funnel you want from beginning
When you choose from one of the blueprints for a pipeline, Kajabi automatically creates pages and e-mails that you’ll have to put together to make an effective sales funnel. You can customize how you wish your funnel to appear to your target audience. You can even alter the theme of your landing and checkout pages, for example you can change the theme to something different The library is full of 40+ templates for landing pages that you can select from.
Prices and Payment Methods
Kajabi lets you integrate seamlessly with the payment gateway platforms Stripe and PayPal to ensure that your students can get to choose one of them to pay for your courses. Stripe is the most popular payment option that accepts debit and credit card transactions as well as select e-wallet providers all over the world. PayPal, on the other side, is an option to subscribe as well as multi-payment plans. There are no pressing transaction fees on Kajabi’s part because all your earnings are instantly transferred into your account at the banks.
For the pricing, Kajabi gives customers a variety of pricing options to choose from. You can either make your student pay for products at different dates (one-time, subscription, and several payments) or give them away at no cost. You also have the option to select if you’re going to charge a specific amount for one product or multiple items, and specify specific dates your members can access within a given timeframe. You also get to generate coupons to further motivate your audience to purchase all of your products. Kajabi + Sass
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Integrations with Third-Party Services
Kajabi has a variety of built-in features to help you develop and promote your courses, but you also have the option of connecting to other third-party applications for more functions. The platform currently supports 10 native integrations, which include the popular analytics provider Google Analytics and app automation service Zapier. Zapier can be extremely helpful as it helps establish connections with hundreds more third-party apps and tools including e-commerce and user experience.
Customer Support and Training Resources
When it comes to customer service, Kajabi has a bigger advantage over its competitors because it is one of the few course creation platforms which provide 24/7 live chat support. Unlike some similar services the Kajabi customer support team is always ready to assist you when you’re having difficulties in creating an online course or website, in addition to other issues that are important, at any time and from anywhere. However, it’s important to note that this 24 hour support is available to instructors who are subscribed to the Growth plan up to for Basic users, live chat support is scheduled for certain times and times of the week. Nonetheless, Kajabi’s approach to customer service has been praised by many who use it to create relevant courses. Kajabi + Sass
As for training tools, Kajabi offers the user a range of access to resources that you can learn and get used to. Kajabi Hero University Kajabi Hero University is packed with tutorials, classes, and informative content especially geared towards teachers and edupreneurs, to help them jumpstart or improve their position in the field of course development. Additionally, you can attend daily Q+A educational webinars with top experts from various areas as guests. Additionally, if you’re looking for additional advice and tricks assistance, the help section will be there to help you in the right direction. Alongside the platform’s Hero University, there is an additional Kajabi Hero Rewards program where course creators are rewarded with numerous sweet rewards when they achieve their goals.
What else is missing in Kajabi?
Kajabi may be a great all-in-one platform to develop and promote your course content However, we need to address a few vital things that are not being addressed. The majority of these would have been very useful to enhance the user experience. Here are the following things we’d like to see added to Kajabi’s system in the near future:
- Built-in tools that issue certificates and certificates. Although some of them offer this option instructors who utilize Kajabi will often require a connection to third-party apps which specialize in issuance of certificates, such as Accredible.
- More diversity in question types. While we are pleased with the way that the platform handles assessments within the course, we would like for the lack of different types of questions and the randomization of those types and their randomization to be resolved as quickly as possible.
- Other payment options. As of the moment only transactions made through Stripe as well as PayPal can be accepted. In addition, we aren’t sure if there are certain limits too.
- An API key that is public. This could have been helpful for creating custom integrations such as the ability to let your subscribers login using a single sign-in option in other applications.
Alternatives to Kajabi
Kajabi could have the majority of the features that an aspiring edupreneur could ever dream of. But due to its high price plan, and the lack in features it might make some people turn away. If you’re looking for alternatives that share similarity to Kajabi with regards to reliability and performance we’ve listed a few worthy alternatives that you might want to consider in making your choice. Kajabi + Sass
- New Zenler is an online course platform that offers all-in-one solutions similar to Kajabi. The only significant distinction is in the cost – starting at only $67/month, you can create unlimited courses and sell to your audience of choice without having to worry about the cost!
- Podia does not just claim to be user-friendly. It’s also extremely easy to use, and much more user-friendly than Kajabi! While you get to make use of marketing features It’s a lot lighter than the other. However, when you consider the budget-friendly price range, we can imagine how Podia will appeal to those who want to start their own business.
- While Kajabi does not have credentials or sophisticated quiz functions, Thinkific makes up for the shortcomings. With a beginner-friendly price range and a wide range of features, it certainly offers higher-end features than Kajabi as well as live-taught courses as well as a built-in app integrations store.
- Teachable is similar to Thinkific in terms of how it operates. However, it is important to understand the way that Teachable can integrate additional payment options, as it supports Google Pay and Apple Pay which are two gateways Kajabi is not able to offer. Additionally, it allows one-on-one coaching and other core features.
Conclusion
All in all, Kajabi successfully knocks it out of the park by providing nearly all of the options that most entrepreneurs utilize. It does provide the basic features that everyone needs to be able to create a professional-looking website to the stellar integrated marketing suite, which includes the ability to understand sales funnel blueprints and efficient e-mail marketing tools.
There may be a few instruments that aren’t there, such as the issue of certificates specifically. With a high price tag, it may not be the right choice for the budget-conscious. We do recognize that even though Kajabi performs well in being an all-in-one solution for creating courses but it’s not without limits. However, that doesn’t stop it but it is an extremely popular choice for established creators and businesses!
If you’re looking to find an LMS that offers everything you require in one place, Kajabi is something you should strongly consider.
FAQ Kajabi + Sass
What is the meaning of Kajabi translate to?
The word “Kajabi” is derived from the word “Kajabi,” which is of Islamic as well as Arabic origin which means “to take flight.”
Can I sell physical products on Kajabi?
Yes! In addition to the normal classes, you can also sell physical products on Kajabi. You can also integrate with Shopify to create a fully-functioning online store on the platform!
In terms of e-mail marketing, is it possible that Kajabi could be able to take over MailChimp?
Because Kajabi already comes with E-mail marketing tools integrated within the platform, it makes sense that it’s sufficient to take over third-party apps such as MailChimp. If you do intend to make use of it, Kajabi still allows you to connect it with other applications as well.
Does Kajabi mobile-friendly?
Yes! Kajabi even offers an app that can be downloaded on mobile so that you and your subscribed members have access to all courses even while on the go. Kajabi + Sass
