Many learning management system (LMS) platforms have various crucial features that you can use whenever you create meaningful content. Although there are plenty of websites that allow you to make use of modern marketing tools to advertise the courses you offer to your intended audience, others might not offer all of those things. While some provide easy-to-use tools for creating courses, there will also be few that may provide editing options so complex that it turns its users off.
In the sea of e-course platforms There are a handful that offer not just an easy editing interface, but also an array of sales and marketing functions. Additionally, they also offer almost everything you could think of such as 24/7 assistance and training tools to top-of-the-line analytics. All-in-one course platforms let you go beyond the limits of your abilities and one of the platforms that offer it effortlessly is Kajabi.
A Quick Look What is Kajabi? Kajabi Expert Marketing
Kajabi is an internet-based platform which lets you develop and market your courses to an audience of students. It is marketed as a complete service, Kajabi provides edupreneurs from all aspects of their lives with the most efficient and vital features to not just build a professional-looking website for your courses , but let them grow to new heights. Kajabi has been critically acclaimed and considered to be one of the top online course platforms, gaining an overwhelming positive rating with a score of 4.6 out of five on Trustpilot.
What is it that makes Kajabi so popular and well-liked among its users? Well, there are quite numerous factors that make this platform very convenient for everyone to use. First, it’s the simplicity of usage. From course creation all the way to the marketing services the majority of the Kajabi features have been designed so that they are easily accessible to those who are new in the e-course world. Most of them are also advanced, which gives instructors who administer the course an edge over others. Additionally, it lets budding entrepreneurs such as you manage and build courses without having to travel elsewhere in case something is not available. Kajabi has all the available equipment that one could need in order to live up the ‘one-stop-shop name.
What Can It Do? Do?
There are a variety of ways that Kajabi lets you do as an all-in-one e-course solution. We’ve made a list in bullets of the most important features that you may want to be aware of in the event you’re considering using it. In simple terms, Kajabi allows you:
- Create engaging and interactive courses with a wide array of customizable tools including media files, templates that you can choose depending on your preferences;
- Create a visually appealing website to display your course materials and materials and blogs to keep your students informed about what’s new.
- Efficiently make use of the landing page, checkout pages and other viable methods to boost your profits, further your reach over the boundaries, and generate higher conversion rates;
- Choose how you wish to charge your courses or other items to your students – whether it’s one-time payments or a monthly subscription;
- Create effective sales funnels with no any difficulties by making use funnel templates and funnel blueprints;
- Make use of its internal marketing and analytics suite with the ability to send out e-mails and CRM as well as automation tools.
- Manage and create your affiliate links.
- Explore an array of community, and training resources, with the addition of the Kajabi University feature.
Famous Names that have Used Kajabi
Kajabi is trusted by more than 16,000 companies and famous personalities. It’s the choice of several well-known personalities that are from various sectors, including online marketing expert Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard, fitness expert entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi is home to thousands upon thousands of courses, that are used and explored by more than 35 million students from all over the world. As of this time of writing Kajabi is generating more than $650million in sales since it was founded in 2010.
Kajabi’s Pricing Plans
The three pricing options that Kajabi provides are very different from other online course creation tools in that they’re more expensive. With monthly rates that start as low as $119, it’s no wonder why this can impede some people who want to give Kajabi a go. But considering the huge amount of important features included in every plan, the price is logically reasonable.
Kajabi’s pricing plans begin at the Basic plan, which costs $149 per month or $119/mo for billing annually. With this tier, you get to create three products, gain up to 1 000 active clients, and create your own website you can customize with tools fully provided by Kajabi’s platform. Also included are unlimited pages for landing webpages, unlimitted marketing emails and access to unlimited valuable resources, including one-on one customer service and Kajabi University.
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In addition to the Basic plan, there is the Growth plan which is the most sought-after plan on the platform at $199 a month or $159/month if you pay annually. There is also the Pro plan for $399 per month or $319/month yearly, which is filled to the brim with every feature you could ask for when it comes to creating and selling your courses. Kajabi currently does not offer any free plans. But a 14-day free trial is available for each of the three plans. A longer trial of as long as 30 days also available on selected blogs, so if you wish to test the waters and determine if Kajabi is the right fit for you, the limited trial offer is the best method to start.
Kajabi: The Good and the Bad
The Pros – What We Love About Kajabi
- The integrated marketing suite. Kajabi’s in-house marketing suite of tools, which includes automated e-mail marketing, and automation are designed for businesses, so it isn’t necessary to integrate with third-party solutions to do this!
- The software for sales funnels. Another one of the most popular features on the platform The sales Pipeline Builder lets you make use of proven and easily understood blueprint templates – no need to be overly complicated!
- The ability to customize without limitations. From creating professional-looking course websites up to the customized domain, Kajabi lets you customize according to your own preferences – and even create your own brand from scratch.
- The simple and intuitive site and course editors. The creation of content using the site and course builder software has never been this easy and quick, as it takes less effort and time to finish the job.
- Unlimited integrations are endless. Aside from native integrations to 10 e-commerce, marketing and analytics services, connection to Zapier’s app lets you to look and select from more than one thousand non-native platforms to increase efficiency.
- Building worthwhile relationships with fellow instructors and students. Kajabi’s Community feature lets you interact with students who are enrolled in any of your courses. It also lets you connect, network, and share your joy with hundreds of teachers similar to you.
The Cons – Things We Don’t Like
- The pricing plans are hefty. The three plans offered by Kajabi are greater than the average monthly rates offered by other services. There’s not a free option neither.
- There is no built-in tool to issue certificates. It is possible to connect to a third party certificate software if you want to create custom-made ones of different kinds.
- Insufficient tools for instructor-student engagement. We don’t appreciate the lack of certain features, including adequate discussion forums, as well as the ability to randomly distribute the assignments or quizzes. Kajabi Expert Marketing
An Overview of the Kajabi Features
User-Friendliness and Experience
One thing that we like the most about Kajabi is the shockingly easy user experience. For one, most of the platform’s users interface (UI) is well-organized. If you look at the dashboard menu, you may notice that all features are divided into five major sections – Website Products, Sales Marketing and People. The design of the menu does not allow for confusion, as certain features that are related to the specific section can be collapsed. The UI design is very consistent and reflects Kajabi’s “all-in-one” brand name. You get to create an online landing page, change your course, and even engage with other instructors through one website.
The search assistant is a tool that can be useful whenever you want to look for something difficult to find. The Kajabi Assistant can be found in the top of the dashboard in the shape of a search bar and allows you to search for tools and items within the website by typing in the words. As mentioned previously the website builder and course builder sections are drag-and-drop which makes the process easier without having to know how to navigate it. Kajabi is a more streamlined learning curve than a couple of its contemporaries. It can also be used in other languages than English in case you want to share your content with broader audiences.
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Course Development and Engagement
Product Blueprints
If you take a look at Kajabi’s courses design feature, you will be able to see a collection of templates for courses or products, or, as the platform refers to them, blueprints. Each blueprint for a product varies in structure and type and can be easily modified to suit the needs of instructors.
In the blueprints that are listed are Mini Courses and Online Courses and Drip Courses. Mini Courses are quick-form courses which are generally designed in order to increase brand value, while online Courses are full-version types that have a complete structure of content created to offer a “world-class” education experience. Drip courses, on other hand, are courses that are scheduled over a set series of days or weeks. Also called Evergreen Training courses, it’s a much more convenient method of sharing your content if you or your students are busy working on other projects.
Kajabi may be known by many as a renowned premium course maker. Apart from course types, the product blueprints let you create a membership space where your customers can enjoy exclusive content as well as a coaching session lasting 12 weeks. You can also download a blank template where you can create a course or product from the ground up!
Categories Posts, Categories, and Content Uploads
As you further explore the course builder, you’ll notice an outline of sections and lessons that have been automatically added when you select any of the course blueprints. In the case of Kajabi, these segments and classes are called categories and posts, or. The posts are where you put in different types of content, including text, video images, and text, while the categories serve as folders where the posts are kept.
You can also include subcategories of posts within the same category, if you wish to arrange your content in a flexible way. You can move and rearrange the outline. Kajabi accepts a wide variety of media and text files that can be used to add to your posts. These include MOV and MP4 files WAV and MP3 files PDFs as well as Word documents. You can upload any of them either from your computer folders or via cloud-based file sharing platforms such as Google Drive and Dropbox. You can even copy and paste existing URLs of your video to your posts!
As with a handful of other course-making platforms, Kajabi allows you to make use of the feature of bulk uploads. Similar to the name it allows you to upload all your files to your courses in one tab. This can be useful especially when you’re doing other important stuff.
Course Player Templates
Kajabi has a variety of over 10 course player themes. In contrast to other LMS platforms, where you’re given the option to choose the theme you want to use, Kajabi lets you have the option of choosing several themes to suit different products. Similar to the course outline builder, it’s relatively simple to alter any theme to match your preferences. You can even incorporate details of your company’s image like your logo, images, and font designs into the course player to add a a personal touch. Kajabi Expert Marketing
Questions and student interactions
Kajabi offers a quiz feature called Assessments. It allows you to design and create assignments and quizzes and include them as part of your class. Assessments can be a great way to assess whether your students have learned something from the course you’ve taught them. Through the assessment feature, you can choose from three different types of questions: multiple-choice paragraph-style, and multiple-selection. You can even set an assessment score that will encourage your students in engaging with your material more.
Aside from that aside from that, in addition, the LMS website has made progress in providing spaces for teachers and students to communicate. With the Community feature, your learners are given access to participate and leave comments on all of your courses on their dashboards. You can also write your blog posts for discussion with your fellow students about your lessons from the past and your upcoming content. The community feature is offered as a separate feature or as component of your member space.
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Website Design and Customization
Why should you upload your course materials on your website’s domain as well as WordPress site when Kajabi offers the platform and the tools to make one within the platform? Kajabi offers unlimited web hosting for the three pricing plans. What’s great about this is you’re guaranteed immediate security and security through the automatic SSL certification, as well as an experienced team of experts to maintain your website.
Additionally, you have the freedom to modify your domain as well as pick from a range of professional, one-of-a-kind themes that you can personalize to your liking! This doesn’t stop there. If you’re an expert in edupreneurship and signed to the Growth plan and higher, you get to use custom-designed themes that are built to meet your ever-growing needs as well as eliminate any Kajabi logos and substitute it with your personal brand!
Page Builder
Similar to the course builder we’ve mentioned earlier, Kajabi’s page builder lets you modify any of the given website themes with a suite of intuitive and easy-to-handle editing tools. If you continue to explore, you will be greeted with sets of blocks that can be customized and sections. They’re essentially like those categories as well as posts we discussed when we’ve discussed the course builder. Blocks are the components that comprise the site’s content including media files, text as well as clickable button. Sections, on the other hand, are formed by multiple carefully-arranged blocks.
There are over 40 pre-designed section templates you can choose from the page builder’s dashboard. Since we’re all connected to our smartphones and small tablets nowadays it’s logical to use Kajabi to let your site automatically adapt to a mobile layout. It’s even possible to go the extra mile by choosing which site element you wish members to view. With all the necessary tools to build your site as you wish it to look, Kajabi’s page builder is not only super flexible but also fast to use.
Blogging and Other Useful Website Features
Other LMS platforms might not offer this feature, but Kajabi allows you to create sections of your website that is dedicated to your blog, where you can post information and comments on the content of your course. If you’re looking to make the most out of your Kajabi-created website, the service provides you the opportunity to publish your content without restriction. You can get started with your blog posts by making one using the text editor. It is possible to incorporate SEO elements if you wish to expand your reach or group your posts into different categories, and even customize how you would like your blog’s entire section to appear.
Kajabi’s built-in blogging capabilities may not be as up to the same level as WordPress or Blogspot however, it does have enough tools to be manageable. You can also create podcasts that you could promote on your site. You can upload audio recordings of your podcast that will be hosted on the site and distributed to the major podcasting platforms, such as iTunes Podcasts as well as Spotify. If you upload an episode of your podcast you can choose between two options: release it as a podcast that is public free of charge or create an exclusive private podcast that only your members can get access to. Kajabi Expert Marketing
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Marketing and Sales
A big part of what makes Kajabi so popular with edupreneurs is its array of marketing and sales tools that are highly convenient and simple enough to even non- marketing experts to use!
Email Marketing and Affiliate Marketing
A huge draw among the crowd, Kajabi’s built-in E-mail marketing functions allow you to send emails related to your course and website to your subscribers students while seated on the platform. You might be surprised that it does more than simply send emails. With the help with Kajabi Automations, you get to create automated sequences of e-mails that are initiated by different types of user actions. For example, when a student logs in successfully to one of your classes after checking out, a welcome message will be sent automatically directly to the student’s inbox. If another underperforms, an upsell is sent to suggest an improvement Kajabi Expert Marketing
You are able to create as many e-mails to the campaign you wish and then schedule them according to your preferences. You can even select the members you want to receive these messages. E-mail management has never been more comprehensive yet easy to handle. Contrary to other LMS sites, Kajabi already provides you with marketing tools for e-mails. You don’t require the integration with third-party platforms in order to make it work.
In addition, Kajabi also has an affiliate marketing feature which allows you to designate certain members of yours as affiliates who can help advertise your website on your behalf. Alongside paying them the commission rate it is also possible to track their performance to determine how well they contribute to boosting your conversion and click rates. Kajabi Expert Marketing
Pipeline Builder
Another of Kajabi’s notable features can be its Pipeline Builder, where you are able to design specialized marketing funnels that do not have any overly complicated issues. While other platforms provide similar features, which require more effort and time and effort, this Pipeline Builder is designed to be so quick and easy that even the uninitiated can benefit from it. This stunning feature allows you to choose from a collection of pre-made funnel blueprints or templates for pipelines. They include:
- Freebies are great for when you’d like to offer a freebie as a lead magnet to build your database.
- Sales Page OVO – to use any time you wish to convince your target public to buy your product by utilizing a sales page
- Product Launch OVO – to use whenever you’re launching a course or other product
- Zoom Webinar OVO – for any time you wish to promote your products through web seminars
- Free Book OVO – for anytime you’d like to market your content an online book for free download.
- Coaching Campaign OVO is for when you’re trying to promote your courses through the use of coaching sessions
- Blank blueprint – for whenever you want to build an effective sales funnel right from starting
When you choose from one of the blueprints for a pipeline Kajabi instantly creates pages and emails you’ll need to pull off an effective sales funnel. You can customize how you wish your funnel to appear to your target audience. You can even alter the design of your landing and checkout pages, for instance you can change the theme to something different There is a library filled with 40+ page templates that you can pick from.
Prices and Payment Methods
Kajabi allows you to integrate seamlessly with the payment gateway platforms Stripe and PayPal so that your member students are able to select one of them to pay for your course. Stripe is the common payment option that accepts credit and debit card transactions, as well as certain e-wallet providers across the world. PayPal is, on the other on the other hand, is an option for subscriptions as well as multi-payment plans. There are no pressing transaction fees on Kajabi’s part, as all your earnings are immediately sent into your account at the banks.
When it comes to pricing options, Kajabi provides you a wide range of options to select from. You can choose to make your student pay for services at different dates (one-time, subscription, and multiple payments) or hand them out to them for free. You also have the option to select if you’re going to charge a set amount for a specific product or multiple products, as well as establish specific dates for your customers can access within a certain period of time. You also get to generate coupons that will further encourage your audience to purchase all of your products. Kajabi Expert Marketing
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Integrations with Third-Party Services
Kajabi may have a plethora of built-in tools to develop and promote your courses, but you also have the option of connecting to other third-party applications for an added boost in functionality. The platform currently supports the integration of ten natively-built integrations, such as the well-known analytics service Google Analytics and app automation service Zapier. Zapier can be extremely helpful because it allows connections to hundreds of tools and third-party apps from e-commerce to user experience.
Training and Support for Customers
In terms of customer service, Kajabi has a bigger advantage over its competitors because it’s among the few course creation platforms which provide 24/7 live chat support. Unlike some similar services, Kajabi’s customer support team is always ready to assist you when you’re having difficulties in creating an online course or website, in addition to other issues that are important, at any time and wherever. It’s crucial to mention that this 24-hour service is only available to instructors that are on the Growth plan upwards – for basic users Live chat support is scheduled for certain times and days during the day. Nonetheless, Kajabi’s approach to customer service has been well-received by many of the instructors who use it to create meaningful educational content. Kajabi Expert Marketing
In terms of tools to train, Kajabi provides the user a range of access to resources that you can learn and get used to. The Kajabi Hero University is packed with tutorials, courses and informational content that are specifically targeted at educators and edupreneurs, to help them get started or increase their position in the field of course development. Additionally, you can attend weekly Q&A-style educational webinars featuring leading experts from different areas as guests. Additionally If you’re in search of other information and tips the help desk is always there to guide you along the way. Alongside the platform’s Hero University, there is an additional Kajabi Hero Rewards program in which course creators are rewarded with tons of sweet perks as they achieve their targets.
What is the other thing that is missing from Kajabi?
Kajabi may be a great all-in-one tool to design and sell your course material However, we need to address a few vital things that aren’t being addressed. The majority of these would be extremely useful to enhance the user experience. Here are the following things we would like to see included in the Kajabi system shortly:
- Built-in tools that issue certificates and other credentials. While some offer this feature instructors using Kajabi often will still require a connection to third-party software that are specialized in the issue of certificates, like Accredible.
- More diversity in question types. While we may appreciate the system’s handling of assessment within courses, we’d like for the lack of different types of questions – plus randomization of said types and their randomization to be resolved as quickly as possible.
- Additional payment options. As of this writing there are only two options for transactions: Stripe as well as PayPal will be accepted. Not only that, but we don’t appreciate how there are limitations as well.
- A public API key. This could have been helpful for custom integrations, for example, letting your subscribed students log in with the single sign-in feature with other applications.
Alternatives to Kajabi
Kajabi might have the most of the features an edupreneur could ever dream of. But due to its high price plan and a plethora of features, it may cause some to be turned off. If you’re looking for alternatives with commonalities to Kajabi in terms of reliability and performance we’ve listed a few worthy competitors that you may think about in your decision. Kajabi Expert Marketing
- New Zenler is an online course platform that offers all-in-one services similar to Kajabi. The only significant distinction is in the cost – starting at only $67/month You are able to create unlimited courses and market to your target audience without ever having to worry about spending a dime!
- Podia does not just claim to be user-friendly. It’s also extremely easy to use, far easier than even Kajabi! Although you can make use of marketing features It’s a lot lighter than Kajabi. But considering the very budget-friendly cost, we can understand the way Podia will appeal to DIY entrepreneurs getting into the business.
- While Kajabi isn’t a reputable platform and lacks more advanced features for quizzes, Thinkific makes up for the shortcomings. With its affordable price It certainly has higher-end features than Kajabi as well as live lessons and a built-in app integrations store.
- Teachable is similar to Thinkific in the way it operates. However, it is important to understand how the former can incorporate additional payment options, as it supports Google Pay and Apple Pay two gateways that Kajabi doesn’t have. It also lets you utilize one-on-one training and other key features.
Conclusion
In the end, Kajabi successfully knocks it out of the park in terms of having nearly all the features that most edupreneurs can make use of. It sure does offer all the features you need to be able to build a professional-looking website to the stellar integrated marketing suite that includes the inclusion of easy-to-understand plans for sales funnels, as well as effective e-mail marketing tools.
There may be a few instruments that aren’t there, such as the issue of certificates specifically. Also, with its high cost, it might not be the wise choice among the budget-conscious. But we do understand that even though Kajabi performs very well as an all-in-one solution for creating courses however, it’ll always have limits. However, that doesn’t stop it however, from becoming an extremely popular choice for established business owners and creators!
If you’re looking to find an LMS that offers everything you require on one platform, Kajabi is something you should strongly think about.
FAQ Kajabi Expert Marketing
What does the word Kajabi refer to?
The term “Kajabi” is derived from a word of Islamic (or Arabic origin, which translates to “to fly.”
Can I sell physical products on Kajabi?
Yes! Aside from the usual classes, you can also sell physical products through Kajabi. You can even join with Shopify to create a fully-functioning online store on the platform!
Concerning e-mail marketing Is it possible that Kajabi could replace MailChimp?
Because Kajabi already has e-mail marketing tools built within the platform, it makes sense that it’s enough to take over third-party apps such as MailChimp. However, if you wish to utilize this feature, Kajabi still allows you to connect it with other apps as well.
Does Kajabi mobile-friendly?
Yes! Kajabi even offers an app that can be downloaded on mobile so that you and your subscribers can access all your course materials even when in the move. Kajabi Expert Marketing
