A myriad of learning management systems (LMS) platforms offer many important features you can use whenever you create meaningful content. Although there are plenty of websites that allow you to make use of advanced marketing tools to advertise classes to your target audience, some might not offer all of these features. While some provide easy-to-use tools for creating courses, there will also be some that offer editing features that are that is so complicated it turns its users off.
In the sea of e-course platforms There are some which offer more than just an easy editing interface, but also an array of sales and marketing functions. In addition to that they also offer almost all you can think of, from 24/7 help and training tools to top-of-the-line analytics. All-in-one course platforms let you explore beyond your limits and one of the platforms that offer it effortlessly is Kajabi.
At a Glance How do you define Kajabi? How To Run Retargeting Ads Kajabi
Kajabi can be described as an online service that allows you to make and sell your courses to an customers. The company is advertised as an all-in-one solution that provides entrepreneurs from all walks of life with optimized and essential features needed to not only create a professional site for your courses, but let them grow to higher levels. Kajabi has been critically acclaimed and considered to be one of the best online courses platforms, earning an overwhelming positive rating with a score of 4.6 out of 5 on Trustpilot.
What makes Kajabi so well-liked and appreciated by its users? There are plenty of aspects that make this platform very convenient for everyone to utilize. First, it’s the ease of use. From the course creation to marketing and sales almost all of the Kajabi features are designed to be digestible for people who are only beginning to get started in the world of online courses. Most of them are also advanced, giving administrating instructors an edge over the rest. In addition this allows students like you to run and create an online course without having to go to another place if something else isn’t available. Kajabi has all the available equipment that one could need, living up its ‘one stop shop name.
What Does It Let You Do?
There are a variety of methods that Kajabi can use as an all-in-one online course solution. We’ve put together a list in bullets of the most important characteristics that you might want to watch out for if you’re considering the option. In simple terms, Kajabi allows you:
- Create engaging and interactive classes using a range of tools for customizing including media files, templates that you can pick depending on your preferences;
- Build a presentable website to present your course content and materials along with blogs to keep your students informed about the latest developments;
- Efficiently make use of websites, landing pages and checkout sites, and other ways to improve your earnings, expand your reach to the limit and boost conversion rates;
- Choose how you wish to bill your courses and other services for your students, whether it’s a one-time fee or a monthly subscription
- Create effective sales funnels with no any problems through the use funnel templates and funnel blueprints;
- Utilize its in-house marketing and analytics software with the ability to send out e-mails, CRM, and automation tools;
- Manage and create your affiliate links; and
- Explore an array of customer service, community, and training resources, with the addition of Kajabi University.
Big Names That Have Used Kajabi
Kajabi is used and trusted by more than 16,000 organizations and celebrities. Kajabi is the preferred choice of several well-known personalities who come from different industries, such as the expert in online marketing Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard and fitness expert and entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi is home to thousands upon thousands of courses, which are accessed and explored by more than 35 million students from across the globe. At the time of writing, Kajabi boasts more than $650 million of revenue since its establishment in 2010.
Kajabi’s Pricing Strategies
The three pricing plans that Kajabi provides are very different than other online course-making services in that they’re more costly. With monthly rates that start at just $119, it’s no wonder why this can impede some people who might like to give the service a shot. But considering the huge amount of important features included into each plan, pricing is reasonable.
Kajabi’s pricing plans start by offering the Basic plan, which costs $149 per month, or $119/month when billed annually. This plan lets you are able to design three products, gain up to 1,000 active customers, and make a website that you can modify using the tools provided by Kajabi’s platform. Additionally, you get unlimited pages for landing webpages, unlimitted marketing e-mails, and unlimited access to valuable resources, including one-on one customer support and Kajabi University.
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Apart from The Basic Plan, there’s the Growth plan, which happens to be the most sought-after plan on the platform for $199 per month or $159/month if you pay annually, as well as the Pro plan at $399 monthly or $319/mo yearly that is loaded with every feature you’d like when it comes to making and selling your courses. Kajabi is currently not offering any free plans. However, a 14-day free trial is available on all three plans. An extended trial that lasts up to 30 days is also available on certain blogs. So if you wish to try the service to determine if Kajabi is the best choice for you, the limited trial offer is the best option.
Kajabi: The Good and the Bad
The Pros and Cons – What We Really Like About Kajabi
- The built-in marketing suite. Kajabi’s in-house marketing suite of tools, which includes e-mail marketing and automation, are specifically designed to be designed for businesses, so you won’t need to integrate with any other third-party service to do that!
- The sales funnel software. Another one of the platforms most-loved selling points is the Sales Pipeline Builder lets you make use of proven and easily understood blueprint templates – no need to overcomplicate yourself!
- Customization without limits. From the creation of professional-looking courses down to the custom domain, Kajabi lets you customize according to your own preferences – and even build your brand from scratch.
- The user-friendly and simple site and course editors. Making content using the site and the course builders hasn’t been so simple and fast, since it requires less time and effort to get everything done.
- Limitless integrations are endless. In addition to native integrations that integrate with ten e-commerce, marketing, and analytics services, connection to Zapier’s app lets you to explore and choose from more than one thousand non-native platforms that can improve your effectiveness.
- Building worthwhile relationships with students and fellow instructors. Kajabi’s community feature lets you engage with the students in any of your courses. It also lets you network, connect, and celebrate with a multitude of teachers who happen to be similar to you.
The Cons – What We Don’t Like
- The steep pricing plans. Kajabi’s three pricing plans are higher than the average monthly rate that other providers offer. There’s no free plan available neither.
- There are no built-in tools for issuance of certificates. It is possible to connect to a third-party certificate software if you want to make custom-designed certificates that are of different types.
- Insufficient tools for instructor-student engagement. We’re not happy about the absence of specific tools, such as adequate discussion forums, as well as the ability to randomize the assignments or quizzes. How To Run Retargeting Ads Kajabi
A Review of Kajabi’s Features
Ease of Use and Experience
One thing that we like the most about Kajabi is the surprisingly easy user experience. One of the reasons is that the platform’s users interface (UI) is structured. If you may notice on the dashboard menu, you will notice that all features are arranged into five main sections: Website Products, Sales Marketing, and People. The layout of the menu does not allow for clutter, as some elements that are associated with a specified section are collapsible. The UI style is very uniform and reflects Kajabi’s “all-in-one” trademark. You get to create a landing page, modify your course, and even engage with other instructors on the same site.
It has a search assistant tool that is useful whenever you want to look for something that may be difficult to locate. The Kajabi Assistant can be found in the top of the dashboard, in the form of a search bar and it lets you look for items and tools within the site by entering the keywords. As previously mentioned, both Kajabi’s courses and site builder sections can be moved and dropped which makes the process easier without having to know how to navigate the site. Kajabi has a smoother learning curve than some of its competitors. It is also compatible with other languages than English for those who want to expose your content to broader audience.
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Course Development and Engagement
Product Blueprints
When you go through Kajabi’s course creation function, you may soon encounter a list of templates for courses or products, or what the platform calls them blueprints. Each blueprint for a product is different in its structure and style and is readily tailored to fit any instructor’s needs.
Included among the listed blueprints are Mini Courses as well as Online Courses as well as Drip Courses. Mini Courses are short-form quick courses, which are typically designed as a means of gaining brand value, while Online Courses are full-version versions with a full content structure that are designed to provide an “world-class” educational experience. Drip courses, on contrary, are classes that are scheduled over an established period of weeks or days. Also known as Evergreen Training courses, it’s a much more convenient way to share your content when you or your students are busy with other things.
Kajabi may be known by many as a popular premium course-maker. Apart from course types, the product blueprints also allow you to make a membership site that allows your customers to access exclusive content as well as a coaching session for 12 weeks. There’s also a blank template that allows you to create an entire course or product completely from scratch!
Categories Posts, Categories, as well as Content Uploads
When you explore the course builder you’ll see an outline of sections and lessons which have been automatically included when you select any of the course blueprints. In Kajabi’s instance, these sections and lessons are known as groups and posts and vice versa. Posts are where you insert various types of content such as text, video images, and text, while the categories serve as folders where the posts are kept.
You may also incorporate subcategories of posts under a category if you want to structure your content flexibly. You can also alter the outline by dragging it around. Kajabi accepts a variety of text and media files to be added to your posts, such as MOV and MP4 files, MP3 and WAV files, PDFs as well as Word documents. You can upload all of them directly via your computer’s folders, or via cloud-based file sharing platforms such as Google Drive and Dropbox. You can also copy and paste existing URLs of your videos to your posts!
As with a handful of other platform for making courses, Kajabi allows you to make use of the feature of bulk uploads. Like the name implies it allows you to upload all your files to your courses in one page. This one is handy, especially if you’re busy doing other important stuff.
Course Player Templates
Kajabi provides a selection of over 10 themes for courses. Contrary to other LMS platforms where you’re only allowed to select only one of three theme options, Kajabi lets you have the freedom to choose various themes for the various products. Like the outline builder, it’s relatively simple to modify any theme to match your preferences. You can also incorporate elements that represent your brand like your logo or images as well as font designs into your course player in order to give it a your own personal style. How To Run Retargeting Ads Kajabi
Questions and student interactions
Kajabi has a quiz feature called Assessments. It allows you to create quizzes and assignments and then add them to the course of your class. Assessments are a helpful way to assess whether your students have learned something from the curriculum you’ve given them. With the assessment feature, you can choose between the three primary types of questions: multiple-choice multi-selection, or paragraph-style. You can also set an acceptable score to encourage your students in engaging with your content more.
Apart from that aside from that, the LMS website has made strides in creating areas for students and teachers to communicate. With the Community feature, students have access to comment and interact with all of your courses on their dashboards. You can also write your posts to discuss with your fellow students about your lessons from the past and your upcoming content. The community feature is offered either as a stand-alone feature or as an element of membership.
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Website Design and Customization
Why share your course contents with your domain name or WordPress site when Kajabi has the platform and tools to make one within the platform? Kajabi offers unlimited web hosting on the three pricing plans. What’s great about this is you’re guaranteed instant security and security through an automatic SSL certification as well as an experienced team of experts to maintain your site.
Additionally, you have the freedom to personalize your domain as well as choose from a wide array of premium, unique themes, all of which you can personalize to your liking! It doesn’t stop there: If you’re an expert edupreneur and signed to the Growth plan and above you are able to use custom-designed themes that are built to meet your ever-growing needs and also eliminate the Kajabi branding and replace that with your personal brand!
Page Builder
Just like the course builder we’ve mentioned earlier, the page builder from Kajabi allows you to alter any of the given themes on the website using a variety of easy-to-use and user-friendly editing tools. Upon further exploration, you will be greeted with a variety of customizable blocks and sections. They’re similar to those categories as well as posts we discussed when we’ve discussed the course builder. Blocks are referred to as the elements that compose the content of the website including media files, text or clickable icons. Sections on the other hand are made up of multiple carefully-arranged blocks.
There are over 40 pre-designed section templates that you can choose from the dashboard of the page builder. Since we’re all connected to our phones and tiny tablets it’s logical for Kajabi to have your website automatically adjust to mobile layout. You can go an extra mile and select the elements of your website you want for your members to see. With all the necessary tools to build your site how you would like it to look the page builder from Kajabi is not only super flexible but also fast to use.
Blogging and Other Web-based Features
Other LMS platforms may not have this feature, but Kajabi allows you to make an area on your site that is dedicated to your blog, where you can post updates and thoughts on the content of your course. If you’re looking to get the most of your Kajabi-created website this service offers you a space where you can post your blog posts without limitations. Start by creating your blog posts by creating your own using the text editor. It is possible to incorporate SEO elements if you want to expand your reach or group your posts into various categories and even alter the way you would like your blog’s entire section to look.
Kajabi’s built-in blogging capabilities may not be as up to with WordPress or Blogspot however, it does have enough tools to allow it to be managed. You can also create podcasts that you can promote on your website. You can upload audio recordings of your podcasts to be hosted on your website and distributed to major podcasting platforms, such as Apple Podcasts and Spotify. When you upload a podcast episode you can choose between two choices: publish it as a public podcast free of charge or create an exclusive private podcast that only your users can get access to. How To Run Retargeting Ads Kajabi
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Marketing and Sales and Marketing
One of the reasons that make Kajabi so popular among edupreneurs is its array of marketing and sales tools that are extremely easy and straightforward for even those who aren’t marketing experts to make use of!
Email Marketing and Affiliate Marketing
A huge draw among the crowd, Kajabi’s built in e-mail marketing function allows you to send emails related to your course and website to your subscribed member students from the comfort of the platform. But you may be surprised that it can do more than simply send emails. With the help of Kajabi Automations, you get to build automated sequences of e-mails triggered by different kinds of user actions. For example, when your student successfully logs into one of your courses after the checkout process, a welcome email will be automatically sent directly to the student’s inbox. If another course is not performing, an upsell is sent to suggest improvement How To Run Retargeting Ads Kajabi
You are able to create as many e-mails for the campaign you wish and schedule each of them in accordance with your preferences. You can also choose which members of your group are eligible to receive those messages. E-mail management has never been this extensive and yet simple to manage. In contrast to other LMS sites, Kajabi already provides you with tools for marketing e-mails that you will not require connecting to other third-party platforms to make things work.
Aside from that, Kajabi also has an affiliate marketing option where you get to assign some of your members as affiliates to help in promoting your site on behalf of your company. Apart from paying them the commission rate it is also possible to track their performance to see how they can contribute to increasing your conversion and click rates. How To Run Retargeting Ads Kajabi
Pipeline Builder
Another one of Kajabi’s overall notable features is its Pipeline Builder, where you get to create specialized marketing funnels with no overcomplicating problems. While other platforms provide similar features, which require more effort and time however, this Pipeline Builder is designed to be so quick and easy that even the uninitiated are able to make the most of it. This amazing feature allows you to choose from a set of pre-made funnel designs or pipeline blueprints. They include:
- Freebie – for whenever you want to offer a freebie as a lead magnet to build your database.
- Sales Page OVO is a great option any time you wish to persuade your audience to buy your product through the sales page
- Product Launch OVO – to use any time you’re launching a course or any other product
- Zoom Webinar OVO – for whenever you want to promote your business through web-based workshops
- Free Book OVO – to use anytime you’d like to promote your content with the free digital book that you can download
- Coaching Campaign OVO is for any time you’re promoting your classes through an array of coaching sessions
- Blank design – for when you’d like to construct an effective sales funnel right from ground
After you pick one of the pipeline blueprints, Kajabi automatically creates pages and e-mails you will require to create an efficient sales funnel. You may customize however you would like your sales funnel to look to your customers. You may even change the theme of your checkout and landing pages, for instance you can change the theme to something different – there is a library with more than 40 pages templates you can pick from.
Optional Payment Options and Price
Kajabi lets you integrate seamlessly with payment gateways like Stripe and PayPal to ensure that your students can choose one of them to pay for your classes. Stripe is a popular payment option that accepts credit and debit card transactions and certain e-wallet providers across the world. PayPal however, on the contrary hand, is available as an option for subscriptions and multi-payment plans. There are no pressing charges for transactions on Kajabi’s side, as all your earnings are immediately sent to your bank account.
In terms of price options for Kajabi, it gives you a wide range of options to select from. You can either cost your pupils for the services at various time frames (one-time, subscription, and multiple payments) or hand them out at no cost. You even have the chance to decide if you want to charge a specified price for a specific item or for a variety of items, and establish specific dates for your students can access your products within a specific timeframe. You can also create coupons that will further encourage your customers to purchase any of your offers. How To Run Retargeting Ads Kajabi
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Integration with Third-Party Services
Kajabi has a variety of built-in services needed to develop and promote your courses, but you also can connect to other third-party applications for more functions. The platform currently supports ten native integrations, including the well-known analytics service Google Analytics and app automation service Zapier. Zapier is extremely useful because it allows connections with hundreds more third-party applications and tools, ranging that range from e-commerce to user experiences.
Customer Support and Training Resources
When it comes to customer service, Kajabi has a bigger advantage over its competitors because it is one of the few course creation platforms with live chat available 24/7 support. Unlike some similar services, Kajabi’s customer support team is always ready to help you whenever you’re struggling to create a course or page among other crucial issues, anytime and from anywhere. However, it’s important to note that this 24/7 service is only available to instructors who subscribe to the Growth plan up to for Basic users live chat is available for certain times and days during the day. Nonetheless, Kajabi’s approach to customer service has been praised by many who use it to develop relevant courses. How To Run Retargeting Ads Kajabi
For training tools, Kajabi offers you a variety of ways to use resources to learn and get used to. The Kajabi Hero University is packed with tutorials, classes and educational content specifically designed for educators and edupreneurs to help them get started or increase their position in the world of course design. There are also weekly Q&A-style educational webinars featuring prominent experts from various disciplines as guest speakers, and when you’re looking for other advice and tricks, the help center will be there to help you along the way. Apart from Kajabi’s Hero University, there is an additional Kajabi Hero Rewards program where course creators can earn many sweet perks when they achieve their objectives.
What else is missing in Kajabi?
Kajabi may be a great all-in-one platform to develop and market your course content However, we need to take care of a few essential things that are missing. The majority of these would have been extremely helpful to enhance the user experience. Here are the following things we’d like to see added to Kajabi’s system in the near future:
- Built-in tools that issue certificates and certificates. Although some of them offer this option, instructors who use Kajabi frequently will need to connect to third-party apps which specialize in issuance of certificates, like Accredible.
- More diversity in question types. While we are pleased with the platform’s handling of assessments within the course, we would like that the absence of different types of questions as well as randomization of these types and their randomization to be resolved as quickly as possible.
- Additional payment options. As of this writing there are only two options for transactions: Stripe and PayPal are accepted. Not only that, but we don’t understand why there are certain limits also.
- An API key that is public. This would have been useful in making custom integrations, for example, the ability to let your subscribers log in with the single sign-in option in other apps.
Alternatives to Kajabi
Kajabi might have the most of the features an Edupreneur would ever want to have. But due to its high price plan, and the lack of features, it might make some people turn away. If you’re looking for alternatives that share similarity in comparison to Kajabi in terms of performance and reliability, we’ve listed some worthy competitors that you may want to consider in making your choice. How To Run Retargeting Ads Kajabi
- New Zenler is an online course platform that provides all-in one services similar to Kajabi. The only significant difference is the price beginning at just $67 per month, you can create unlimited courses and sell to your target audience without ever having to worry about breaking the bank!
- Podia doesn’t just claim to be creator-friendly. It’s also very easy to use, much easier than Kajabi! Although you can utilize marketing tools It’s a lot lighter than Kajabi. But considering the very budget-friendly price we can imagine the ways Podia is a great choice for DIY entrepreneurs getting into the business.
- While Kajabi lacks credentials and more advanced features for quizzes, Thinkific makes up for these features. With its affordable price, it sure does offer greater features that Kajabi, and this includes live lesson courses and a built-in app integrations store.
- Teachable is like Thinkific in the manner it works. But, we need to appreciate how the former can incorporate additional payment options, as it accepts Google Pay and Apple Pay which are two gateways Kajabi does not have. Additionally, it allows one-on-one coaching as well as other essential features.
Conclusion
All in all, Kajabi successfully knocks it out of the park by offering a wide range of options that most entrepreneurs utilize. It does provide the essentials anyone must need to be able to build a professional-looking web pages to the fantastic integrated marketing suite that includes the inclusion of easy-to-understand diagrams of sales funnels as well as efficient email marketing tools.
There could be some instruments that aren’t there like the issue of certificates specifically. Also, with its high cost, it might not be the wise option for those with a tight budget. We do recognize that, while Kajabi does well in being an all-in-one solution for creating courses, it will always have limits. That doesn’t stop it, but it is a popular choice among established entrepreneurs and creators!
If you’re looking to find an LMS that can provide everything you require on one platform, Kajabi is something you should strongly consider.
FAQ How To Run Retargeting Ads Kajabi
What does the word Kajabi refer to?
The term “Kajabi” derives from a word of Islamic (or Arabic origin that means “to fly.”
Do I have the ability to sell physical items on Kajabi?
Yes! Aside from the usual programs, you can sell physical items on Kajabi. You can even join with Shopify to build a fully functional E-commerce store using the platform!
In terms of e-mail marketing is it possible Kajabi could be able to be able to replace MailChimp?
Because Kajabi already includes the tools for marketing via email built into the platform, it’s logical that it’s sufficient to take over third-party apps such as MailChimp. However, if you want to use the platform, Kajabi still allows you to integrate it with other applications as well.
Is Kajabi mobile-friendly?
Yes! Kajabi even offers an app for mobile devices for you and your subscribers can access your entire course content even when you’re on the go. How To Run Retargeting Ads Kajabi
