Hundreds of learning management system (LMS) platforms have many essential features that you can utilize when creating content of high quality. While there could be a lot of websites that allow you to utilize advanced marketing tools to advertise classes to your target audience, some might not provide all those things. While some provide easy-to-use course-building tools, there will also be some that offer editing features that are so complex that it turns off its users.
Within the sea of online course platforms There are a handful that provide more than a simple editing interface, but also an array of marketing and sales functions. In addition to that, they also offer almost everything you’d ever want such as 24/7 assistance and training resources to top-notch analytics. All-in-one platforms for courses allow you to go beyond the limits of your abilities and one of the platforms that provide it is Kajabi.
At a Glance: How do you define Kajabi? Kajabi Active Campaign
Kajabi can be described as an online service that allows you to develop and market your courses to an audience of students. It is marketed as a complete service and platform for edupreneurs, Kajabi offers edupren all walks of life with optimized and necessary features that will not only create a professional site for your courses, but help them rise to new heights. Kajabi is widely praised and considered to be one of the most effective online course platforms, gaining an overwhelming rating from 4.6 out of 5 on Trustpilot.
What makes Kajabi so popular and well-received by its users? Well, there are quite many reasons that make the platform very convenient for everyone to utilize. It’s first and foremost the user-friendliness. From course creation to marketing and sales, nearly all of Kajabi’s aspects can be easily digestible even for those who are just getting started in the e-course world. A majority of them are advanced, giving administrating instructors an edge over the rest. Lastly it allows budding entrepreneurs like you run and develop an online course without having to go elsewhere if anything else is missing. Kajabi offers all the tools that anyone could require in order to live up to its ‘one-stop shop name.
What does it let you do? Do?
There are many kinds of options that Kajabi allows you to use as an all-in-one online course solution. We’ve made a list in bullet form of the key features that you may want to keep an eye on if you’re considering it. In simple terms, Kajabi allows you:
- Create engaging and interactive courses using a variety of customizing tools including media files, templates that you can pick depending on your preferences;
- Build a presentable website to display your course materials and products along with your own blog to keep your students informed about the latest developments;
- Make the most of landing pages, checkout pages and other methods to increase your profits, further your reach over the boundaries and increase conversion rates;
- Select the method you want to bill your courses and other services to your students – whether it’s one-time payments or a monthly subscription
- Build effective sales funnels without any difficulties by making use of funnel blueprints and templates;
- Use its own marketing and analytics suite with e-mail marketing as well as CRM and automation tools.
- Set up and manage your affiliate links; and
- Explore a wide variety of community, customer service and training materials and features, including Kajabi University.
The Big Names Who Have Utilized Kajabi
Kajabi is used and trusted by more than 16,000 companies and celebrities. It’s the go-to choice for some of the well-known names that are from various sectors, including the expert in online marketing Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard fitness expert and entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi is the home of thousands upon thousands of courses, that are used and explored by more than 35 million students from all over the world. As of this the time this article was written, Kajabi has generated over $650 million in revenue since its establishment in 2010.
Kajabi’s Pricing Strategies
The three pricing plans that Kajabi provides are different from other online course creation tools in that they’re more costly. With monthly rates that start as low as $119, it’s no wonder why it can be a hindrance for some who might like to give Kajabi a go. But considering the huge amount of essential features already packed in every plan, the price is reasonable.
Kajabi’s pricing plans start at the Basic plan priced at $149 per month or $119/month for billing annually. With this tier, you can create three products, reach a maximum of 1 000 active clients, and design websites that you are able to customize with tools fully provided by the platform. Included are unlimited landing websites, indefinite marketing emails and access to unlimited valuable resources, including one-on one customer support and Kajabi University.
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In addition to the Basic plan, there is the Growth plan, which happens to be the most sought-after plan on the platform at $199 a month or $159/month if you pay annually. There is also the Pro plan for $399 per month or $319/mo yearly and is packed with every feature you’d like when designing and selling your course. Kajabi does not currently offer a free plan option. However, a 14-day no-cost trial is available for each of the three plans. A longer trial of for up to 30 days available on certain blogs, so if you’re looking to test the waters to determine if Kajabi is the right choice for you, then the brief trial period is the ideal method to start.
Kajabi: The Good and the Bad
The Pros – What We Like About Kajabi
- The built-in marketing suite. Kajabi’s own marketing suite of tools, including automated e-mail marketing, and automation are specifically designed to be optimized for businessuse, and you don’t have to connect with any other third-party service to do this!
- The software for sales funnels. Another one of the most popular features on the platform is the Pipeline Builder. Pipeline Builder lets you make use of well-tested and understood blueprint templates – no need to be overly complicated!
- Customization without limits. From the creation of professional-looking courses all the way to the custom name, Kajabi lets you customize according to your own preferences – and even build your brand from the ground up.
- The simple and intuitive site along with course editors. Making content with the site and course builder software has never been so easy and quick, as it takes less time and effort to finish the job.
- Limitless integrations. In addition to native integrations that integrate with ten e-commerce, marketing, and analytics tools, connecting to Zapier’s app allows users to investigate and select among more than a thousand non-native platforms for better effectiveness.
- Establishing meaningful relationships with your students and instructors. Kajabi’s Community feature allows you to engage with the students who are enrolled in your classes. It also lets you connect, network, and celebrate with tons of teachers in the same shoes as you.
The Cons – What We Do Not Like
- The pricey pricing plans. Kajabi’s three pricing plans are higher than the average monthly rate offered by other services. There’s no free option available either.
- There are no built-in tools for issuance of certificates. You may need to connect to a third party certificate app if you plan to design custom-made certificates of various types.
- Not enough tools for student-instructor engagement. We aren’t happy with the absence of some particular features, like appropriate discussion forums as well as the ability to randomly distribute tests or assignments. Kajabi Active Campaign
An Overview of the Kajabi Features
User-Friendliness and Experience
One thing that we like the most about Kajabi is the surprisingly easy user experience. For one, most of the User Interface (UI) is organized. If you may notice on the screen menu, you’ll see that the functions are divided into five major sections: Website, Products, Sales, Marketing and People. The layout of the menu is clear and free of clutter, as some features that are related to specific sections are able to be collapsed. The UI design is very consistent that reflects Kajabi’s “all-in-1” trademark. You can build an online landing page, change your course and interact with your fellow instructors through one website.
There is a search assistant tool that is useful whenever you want to look for something that may be difficult to find. The Kajabi Assistant can be found in the top part of the dashboard in the form that of a bar for searching, and it lets you look for tools and items within the website by typing in the search terms. As mentioned previously the courses and site builder sections can be dragged and dropped which makes the process easier without having to know how to navigate the site. Kajabi is a more streamlined learning curve than a couple of its contemporaries. It also supports multiple languages other that English for those who want to present your content to wider audiences.
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Course Design and Engagement
Product Blueprints
If you take a look at Kajabi’s courses creation function, you may soon encounter a list of templates for courses or products or, as the platform calls them, blueprints. Each of the product blueprints varies in structure and type and can be customized to suit the needs of instructors.
In the blueprints that are listed are Mini Courses, Online Courses and Drip Courses. Mini Courses are quick-form courses, which are typically designed as a means of gaining brand value, while Online Courses are full-version types that have a complete structure of content designed for the “world-class” educational experience. Drip courses, on the other hand, are programs which are planned over an established period of weeks or days. Also called Evergreen Training courses, it’s a much more convenient way to share your content if you as well as your students are occupied with other things.
Kajabi is known to many as a popular premium course maker. Apart from course types, the product blueprints allow you to create a membership area where your customers can enjoy exclusive content as well as a coaching session for 12 weeks. The template is also blank which allows you to design a course or product from scratch!
Categories, Posts, and Content Uploads
If you continue to look into the course builder, you’ll see the outline of the sections and lessons that were automatically added when you select one of the blueprints for your course. In the case of Kajabi, these parts and the lessons called categories and posts, and vice versa. Posts are where you insert various types of content such as text, video and images, whereas the categories act as folders where the posts are kept.
It is also possible to include subcategories of posts within the same category, if you wish to organize your content more flexiblely. You can move and rearrange the outline. Kajabi accepts a wide variety of text and media files to be added to your posts. These include MOV and MP4 files WAV and MP3 files, PDFs, and even Word documents. You can upload any of them either from your computer folders or through file-sharing cloud platforms like Google Drive and Dropbox. You can even add existing URLs for your videos into your blog posts!
Like a few select platform for making courses, Kajabi allows you to use the bulk upload feature. As the name suggests that you can upload all your files to your course in the same tab. This is a great option especially when you’re doing other important stuff.
Course Player Templates
Kajabi offers a lineup of more than 10 course player themes. Unlike other LMS platforms, where you’re allowed to select one or three themes, Kajabi lets you have the choice of selecting different themes for different products. Like the outline maker, it’s simple to modify any theme to match your preferences. It is possible to incorporate specifics that represent your brand like your logo images, fonts, and designs , into your course player in order to give it a a personal touch. Kajabi Active Campaign
Quizzes and Student Interactions
Kajabi has a quiz feature called Assessments where you get to create quizzes and assignments and add them as part of your class. Assessments are a helpful way to determine the extent to which your students gained from the course you’ve taught them. With the assessments feature, you can select from three main types of questions: multiple-choice multiple-selection, and paragraph-style. You can also set an acceptable score to encourage your students to engage with your material more.
Aside from that aside from that, it is also important to note that the LMS website also has been able to make strides in creating areas for students and teachers to communicate. With the Community feature, your learners are given access to interact and comment on any of your courses via their dashboards. You can even write in your posts to discuss with other students your lessons from the past and also your future content. The community feature is available either as a standalone item or as a component of your member.
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Website Design and Customization
Why should you upload your course materials with your domain name or WordPress web site when Kajabi provides the platform and tools to make one within the platform? Kajabi provides unlimited web hosting across the three pricing plans. What’s awesome about it is you’re guaranteed instant security and safety with the automatic SSL certification, as well as the support of a team to manage your site.
You also have the option to customize your domain, as well as choose from a range of premium, unique themes, which you can personalize to your heart’s content! This doesn’t stop there. If you’re an expert in edupreneurship and have signed up to the Growth plan and higher, you get to download custom-designed themes designed to meet your ever-growing needs as well as eliminate the Kajabi logos and substitute it with your custom-designed theme!
Page Builder
Like the course builder we’ve mentioned earlier, Kajabi’s page builder allows you to modify any of the given themes on the website using a variety of easy-to-use and user-friendly editing tools. After further exploration you’ll be presented with sets of blocks that can be customized and sections. They’re similar to post categories, and categories we discussed when we’ve discussed the course builder. Blocks are referred to as the elements that compose the site’s content including text, media files and clickable buttons. Sections, on the other hand, are formed by multiple neatly-arranged blocks.
There are over 40 preset section templates you can choose from the page builder’s dashboard. As we’re all glued to our phones and tiny tablets it’s logical for Kajabi to make your website automatically adjust to mobile layout. You can go an extra mile by picking the element of your site you would like for your members to view. With all the necessary tools to build your site how you would like it to look, Kajabi’s page builder is not just extremely flexible, but also easy to manage.
Blogging and Other Useful Website Features
Other LMS platforms might not offer this feature, but Kajabi lets you create an area on your site that is dedicated to your blog, where you can post information and comments on the content of your course. If you’re looking to make the most of your Kajabi-created website this service offers you an area where you can do so without limits. Start by creating your blog posts by making your own using an editor for text. You may include SEO elements if you’d like to reach a larger audience and organize your blog posts into different categories, and even alter the way you want your entire blog section to appear.
Kajabi’s built-in blogging capabilities may not be as up to par as WordPress or Blogspot however, it does have enough tools to be manageable. You can also create podcasts that you can promote on your website. You can upload the recordings of your podcast that will be hosted on your website and distributed to the major podcasting platforms like Apple Podcasts and Spotify. When you upload a podcast episode you can choose between two choices: publish it as a podcast that is public for free or make an exclusive private version which only your subscribers have access to. Kajabi Active Campaign
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Marketing and Sales
One of the reasons that make Kajabi so popular with edupreneurs is the variety of sales and marketing tools that are supremely easy and straightforward for even those who aren’t marketing experts to make use of!
E-mail and Affiliate Marketing
A major draw for the crowd, Kajabi’s built-in E-mail marketing functions allow you to send e-mails related to your course and websites to your members who are subscribed students within the comforts of the platform. But you may be surprised that it does more than sending e-mails. With the aid from Kajabi Automations, you get to build automated sequences of e-mails that are triggered by various user actions. For example, when a student logs in successfully to one of your courses after checking out, a welcome message will be automatically delivered into their email inbox. If the course performs poorly, an upsell is delivered to offer suggestions for improvement Kajabi Active Campaign
You are able to create as many e-mails to the campaign you want and schedule each one according to your preferences. You can even select which members of your group are eligible the messages. Managing e-mails has never been so comprehensive yet easy to handle. Contrary to other LMS sites, Kajabi already provides you with marketing tools for e-mails. You will not require connecting to other third-party platforms in order to make it work.
Aside from that, Kajabi also has an affiliate marketing feature which allows you to designate some of your members as affiliates to help promote your content on behalf of your company. Alongside paying them a commission and monitoring their performance to see how they can contribute to increasing your conversion and click rates. Kajabi Active Campaign
Pipeline Builder
Another of Kajabi’s notable features can be one of the best features is Pipeline Builder, where you get to create specialized marketing funnels with no overcomplicating issues. While other platforms provide similar features that require much more time and effort however, this Pipeline Builder is designed to be extremely simple and quick that even those who aren’t experts can make better use of it. This feature is stunning and lets you select from a collection of pre-made funnel templates or pipeline blueprints. They include:
- Freebies – to be used whenever you’d like to provide the freebie to lead magnet to grow your list
- Sales Page OVO is a great option whenever you want to convince your target customers to purchase your product through the sales page
- Product Launch OVO is a great option for when you’re launching courses or other product
- Zoom Webinar OVO – to use any time you wish to promote your products through web training seminars
- Free Book OVO is a great resource for any time you wish to market your content a free downloadable digital book
- Coaching Campaign OVO – for any time you’re promoting your courses by means of the use of coaching sessions
- Blank plan – to use whenever you’re looking to create an effective sales funnel right from the beginning
When you choose from one of the pipeline blueprints Kajabi will automatically generate pages and emails you’ll have to put together to make an efficient sales funnel. You may customize however you want your pipeline to look to your customers. You can even alter the theme of your landing and checkout pages, for example, to a different one – there is a library full of 40+ page templates that you can select from.
Payment and Pricing Options
Kajabi lets you integrate seamlessly with the payment gateway platforms Stripe and PayPal so that your students are able to select one of them to pay for your course. Stripe is the common payment method that accepts credit and debit card transactions, as well as certain e-wallet providers across the world. PayPal however, on the contrary side, is an alternative for subscribers and multi-payment plans. There are no pressing transaction fees on Kajabi’s part because all your earnings are immediately sent into your account at the banks.
When it comes to the pricing, Kajabi offers you a wide range of pricing options. You can either cost your pupils for the services at various times (one-time, subscription, and several payments) or give them away at no cost. You also have the option to select if you’re going to charge a specified price for one product or a number of items, and set specific dates that your customers can access within a certain time frame. You can also create coupons to further motivate your audience to purchase any of your offers. Kajabi Active Campaign
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Integrations to Third-Party Services
Kajabi has a variety of built-in features to help you make and market your courses however, you also can connect to third-party apps for more functions. Kajabi currently has the integration of ten natively-built integrations, such as the well-known analytics provider Google Analytics and app automation service Zapier. Zapier can be extremely helpful as it helps establish connections with hundreds more tools and third-party apps from e-commerce to user experience.
Training and Customer Support Resources
When it comes to customer service, Kajabi has a bigger advantage over the rest as it’s among the few course creation platforms with live chat available 24/7 support. Unlike some similar services, Kajabi’s customer support team is available to assist you if you’re struggling to create pages or courses, among other crucial issues, anytime and anywhere. However, it’s important to note that this 24/7 feature is available for instructors that are on the Growth plan up to for basic users live chat is available at certain times and days during the day. Nonetheless, Kajabi’s approach to customer service has been praised by many who use it to create relevant educational content. Kajabi Active Campaign
In terms of tools to train, Kajabi provides an array of options to resources that you can learn and get used to. Its Kajabi Hero University is packed with courses, tutorials and educational content specifically designed for educators and edupreneurs, to help them gain traction or boost their standing in the field of course development. Additionally, you can attend daily Q+A educational webinars with top experts from various areas as guests. Additionally, if you’re looking for more tips and tricks assistance, the help section is always there to guide you in the right direction. Apart from Kajabi’s Hero University, there is also a Kajabi Hero Rewards program, where course creators are rewarded with tons of sweet perks as they achieve their goals.
What is the other thing that is missing from Kajabi?
Kajabi may be a great all-in-one platform to develop and market your course content, but we have to address a few vital things that aren’t being addressed. Most of them would be extremely useful to enhance the user experience. Here are the following things we’d like to see included in the Kajabi system shortly:
- Built-in tools that issue certificates and other credentials. Although some of them offer this option, instructors who use Kajabi often will still require a connection to third-party applications that specialize in issuing certificates, like Accredible.
- More diversity in question types. While we are pleased with the way that the platform handles assessments within the course, we would like for the lack of different types of questions as well as randomization of these types – to be addressed soonest.
- Additional payment options. As of the moment there are only two options for transactions: Stripe as well as PayPal will be accepted. Not only that, but we don’t appreciate how there are limits also.
- A public API key. This could have been helpful for custom integrations, like letting your subscribed students login using a single sign-in feature with other apps.
Alternatives to Kajabi
Kajabi could have the majority of the features an edupreneur could ever dream of. However, due to the high cost plan and a certain lack of features, it could cause some to be turned off. If you’re looking for alternatives with similarity with Kajabi with regards to reliability and performance We’ve provided a list of worthy competitors that you may want to consider in your decision. Kajabi Active Campaign
- New Zenler is an online course platform that offers all-in-one services similar to Kajabi. The only major difference is the cost – starting at only $67/month You can design unlimited courses and advertise to your target audience without having to worry about the cost!
- Podia isn’t just claiming to be user-friendly. It’s also extremely simple to use, much easier than Kajabi! In addition, you can make use of marketing features Podia is much less heavy than the other. But considering the very budget-friendly price range, we can see how Podia is a great choice for DIY entrepreneurs getting into the business.
- While Kajabi lacks credentials and sophisticated quiz functions, Thinkific makes up for the shortcomings. With a price that is affordable for beginners It certainly has higher-end features than the other which includes live lessons and an integrated app integration store.
- Teachable is like Thinkific in the way it operates. However, we must appreciate how Teachable is able to incorporate additional payment options, as it can support Google Pay and Apple Pay two gateways that Kajabi doesn’t have. You can also avail one-on-one coaching as well as other essential features.
Conclusion
In the end, Kajabi successfully knocks it out of the park for offering a wide range of tools that most entrepreneurs make use of. It certainly has the basic features that everyone needs, from intuitive functions needed to build a professional-looking website , to the impressive built-in marketing suite with the ability to understand diagrams of sales funnels as well as efficient e-mail marketing tools.
There are a few tools missing, such as the issue of certificates in particular. Also, with its high cost, it might not be the right choice for the budget-conscious. However, we understand that, while Kajabi does great as an all-in one solution for course creation but it’s not without limitations. That doesn’t stop it, but it is a favorite among experienced creators and businesses!
If you’re still searching for an LMS that can provide everything you require on one platform, Kajabi is something you ought to seriously consider.
FAQ Kajabi Active Campaign
What is the meaning of Kajabi mean?
The term “Kajabi” originates from a word with Islamic as well as Arabic origin which means “to take flight.”
Can I sell physical goods on Kajabi?
Yes! Aside from the usual classes, you can also sell physical items on Kajabi. You can also connect with Shopify to create a fully-functioning E-commerce store using the platform!
Regarding marketing via e-mail Is it possible that Kajabi could be able to take over MailChimp?
Since Kajabi already comes with the tools for marketing via email built within the platform, it makes sense that it’s adequate to replace third-party applications like MailChimp. However, if you do intend to make use of this feature, Kajabi still allows you to connect it with other applications as well.
Does Kajabi mobile-friendly?
Yes! Kajabi even offers an app for mobile devices for you and your subscribers can access your entire course content even when you’re on the go. Kajabi Active Campaign
