Hundreds of learning management system (LMS) platforms offer a variety of important features can be utilized whenever you create meaningful content. While there may be plenty of sites that let you make use of advanced marketing tools to advertise classes to your desired audience, some might not offer all of these features. Although some sites provide simple-to-use tools to build courses, there’ll also be few that may have an editing experience so complicated that they turn off their users.
Within the sea of online course platforms There are a handful that offer not just the basic editing interface but also a myriad of sales and marketing functions. And on top of that, they also provide you with nearly everything you could think of including 24/7 support and training materials to top-quality analytics. All-in-one platforms for courses allow you to go beyond the limits of your abilities One of them that offer it effortlessly is Kajabi.
At a Glance: How do you define Kajabi? Kajabi Consulting
Kajabi is an internet-based platform which lets you develop and market your course content to your audience of students. Branded as an all-in-one service, Kajabi provides edupreneurs from all kinds of industries with the best and necessary features that will not just create a professional website for your courses , but help them rise to greater heights. Kajabi is widely praised and regarded as one of the top online course platforms, gaining an overwhelmingly positive score from 4.6 out of 5 on Trustpilot.
What is it that makes Kajabi so popular and well-liked among its users? Well, there are quite plenty of aspects that make this platform extremely easy for anyone to use. First, it’s the user-friendliness. From course creation all the way to the marketing services almost all of Kajabi’s aspects can be digestible even for those who are only beginning to get started in the world of online courses. Most of them are also advanced, which gives instructors who administer the course an edge over the rest. In addition it allows budding entrepreneurs like you to run and create a course-making business without having to travel elsewhere in case something is missing. Kajabi offers all the tools anyone may need, living up the ‘one-stop-shop’ moniker.
What does it let you do? Do?
There are many kinds of ways that Kajabi lets you do as an all-in-one e-course solution. We’ve made a list in bullets, of its important attributes that you ought to keep an eye on if you’re considering it. In simple terms, Kajabi allows you:
- Create engaging and interactive courses with a wide array of customizing tools including media files, templates that you can pick in accordance with your personal preferences.
- Build a presentable website to present your course content and products along with a blog where you can keep your students informed about what else is new;
- Efficiently make use of websites, landing pages and checkout sites and other ways to improve your profits, further your reach to the limit, and generate higher conversion rates;
- Choose how you wish to invoice your courses and other services for your students, whether it’s a one-time payment or a monthly subscription
- Build effective sales funnels without any problems through the use of funnel blueprints and templates;
- Use its own marketing and analytics software with the ability to send out e-mails as well as CRM and automated tools.
- Create and manage your affiliate links; and
- Explore a variety of community, customer service and training materials in conjunction with Kajabi University.
Famous Names that have Used Kajabi
Kajabi is trusted by over 16,000 businesses and famous personalities. It’s the choice of several well-known personalities who come from different sectors, including the expert in online marketing Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard and fitness expert and entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi is the home of thousands on thousands of courses which are accessed and explored by more than 35 million students all over the world. At the time of writing, Kajabi boasts more than $650 million of revenue since its establishment in 2010.
Kajabi’s Pricing Plans
The three pricing plans that Kajabi provides are different from other online course-making services in that they’re more costly. With monthly prices that start at just $119, it’s not surprising that this can impede some people who like to give Kajabi a go. With the abundance of features that are included within every plan, the price is reasonable.
Kajabi’s pricing plans start with the Basic plan that costs $149 per month or $119/month for billing annually. In this plan, you get to create three products, reach a maximum of 1,000 active customers, and create websites that you are able to customize with tools fully provided by the platform. Additionally, you get unlimited landing webpages, unlimitted marketing e-mails as well as unlimited access to helpful resources, including one-on-one customer support as well as Kajabi University.
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Apart from basic plans, there’s the Growth plan which is Kajabi’s most popular plan for $199 per month or $159/month if you pay annually, as well as the Pro plan for $399 per month or $319/month annually that is loaded with every feature you’d want when you are creating and selling your courses. Kajabi is currently not offering an option to pay for the plan. However, a 14-day free trial is offered for all three plans. An extended trial that lasts up to 30 days is also available on selected blogs, so if you want to test the waters and determine if Kajabi is the right fit for you, the short trial offer is the best method to start.
Kajabi: The Good and the Bad
The Pros and Cons – What We Really Like About Kajabi
- The integrated marketing suite. Kajabi’s own marketing suite of tools, including e-mail marketing and automation, are optimized for business, and you won’t need to integrate with third-party solutions for that!
- The sales funnel software. Another one of the platforms most-loved selling points is the Pipeline Builder. Pipeline Builder lets you make use of well-tested and understandable blueprint templates – no need to get too complicated!
- Customization without limits. From the creation of professional-looking courses all the way to the custom website, Kajabi lets you customize to your heart’s content – and even build your brand from scratch.
- The simple and intuitive site and course editors. Making content with the site and the course creator software was never so easy and swift, and it takes less time and effort to finish the job.
- Limitless integrations. Apart from native integrations with the ten marketing, e-commerce and analytics services, connection to Zapier’s app allows you to explore and choose from more than one thousand non-native platforms for better efficiency.
- Establishing meaningful relationships with fellow instructors and students. Kajabi’s Community feature allows you to connect with students who are enrolled in any of your courses. It also lets you network, connect, and celebrate with tons of teachers similar to you.
The Cons – What We Don’t Like
- The pricing plans are hefty. The three plans offered by Kajabi are higher than the typical monthly prices provided by other companies. There’s no free plan available as well.
- There is no built-in tool to issue certificates. You might need to connect to a third-party certificate software if you want to make custom-designed certificates of various types.
- There aren’t enough tools to facilitate student-instructor engagement. We don’t appreciate the lack of certain features, like appropriate discussion forums as well as the ability to randomly assign the assignments or quizzes. Kajabi Consulting
An Overview of the Kajabi Features
Ease of Use and Experience
One thing that we like one thing we like about Kajabi is its surprisingly simple user experience. For one, most of the user interface (UI) is organized. If you look at the dashboard menu, you may notice that all features are arranged into five main sections: Website, Products, Sales, Marketing and People. The menu’s design does not allow for obstruction, since some of the features that are related to the specific section can be collapsed. The UI style is very uniform, reflecting Kajabi’s ‘all-in-one’ hallmark. You get to create your own landing page, alter your course and interact with your fellow instructors on the same site.
There is a search assistant tool that can be useful anytime you’re looking for something that may be difficult to find. The Kajabi Assistant is located at the top of the dashboard in the shape as a “search bar it allows you to search for specific tools and products within the site by typing in the keywords. As previously mentioned, both Kajabi’s site builder and course builder sections can be moved and dropped, making the process simpler without having to know how to navigate it. Kajabi is a more streamlined learning curve than a couple of its contemporaries. It is also compatible with other languages that English if you wish to present your content to wider audiences.
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Course Creation and Engagement
Product Blueprints
If you take a look at Kajabi’s courses creation feature, you’ll quickly come across a variety of templates for courses or products, or what the platform calls them, blueprints. Each blueprint for a product differs in terms of structure and design and can be easily modified to fit any instructor’s needs.
The blueprints listed are Mini Courses and Online Courses as well as Drip Courses. Mini Courses are short-form , quick courses that are usually created as a means of gaining brand recognition, while online Courses are full-version versions with a full content structure that are designed to provide a “world-class” educational experience. Drip courses on the other hand, are courses that are scheduled for a set series of days or weeks. Also called Evergreen Training courses, it’s a much more convenient method of sharing your content when you and your students are busy working on other projects.
Kajabi might be regarded by many as a renowned premium course-maker. But, aside from the kinds of courses offered, the blueprints let you make a membership site for your members to enjoy exclusive content as well as a coaching session lasting 12 weeks. The template is also blank which allows you to design a course or product completely from scratch!
Categories Posts, Categories, and Content Uploads
As you further explore the course builder, you’ll notice an outline of sections and lessons which have been automatically included when you select any of the course blueprints. In Kajabi’s case, those sections and lessons are known as categories and posts, respectively. Posts are where you can insert different types of content, including text, video and images, whereas the categories function as folders in which the posts are kept.
You may also incorporate subcategories of posts within one category in order to organize your content more flexiblely. You can also alter the outline by dragging it around. Kajabi accepts a broad range of text and media files to be added to your posts, including MP4 and MOV files, MP3 and WAV files, PDFs and Word documents. Upload any of them from your computer folders or through file-sharing cloud platforms like Google Drive and Dropbox. You can even duplicate and paste URLs of your videos to your blog posts!
Like a few select platforms for creating courses, Kajabi allows you to utilize the feature of bulk uploads. As the name suggests that you can upload all the files you have uploaded to your course in one page. This is a great option, especially if you’re busy doing other important stuff.
Course Player Templates
Kajabi provides a selection of over 10 themes for courses. In contrast to other LMS platforms, where you’re offered the choice of the theme you want to use, Kajabi lets you have the choice of selecting several themes to suit different products. Similar to the course outline creator, it’s simple to modify any theme to suit your personal style. You can also incorporate elements of your company’s image, such as the logo images, fonts, and designs , into the course player to add a a personal touch. Kajabi Consulting
Questions and student interactions
Kajabi includes a quiz function called Assessments that allows you to design and create assignments and quizzes and include them as part of your curriculum. Assessments are a helpful method of determining whether your students have learned something from the lessons you’ve provided them. With the assessment feature, you can choose between the three primary question types: multiple-choice, multi-selection, or paragraph-style. You can also set an assessment score that will encourage your students to engage with your content.
Aside from that in addition, in addition, the LMS website also has been able to make strides in creating areas for teachers and students to connect. With the Community feature, your learners are given access to participate and leave comments on any of your courses via their dashboards. You can also write your blog posts for discussion with other students your lessons from the past and your upcoming content. The community feature is offered either as a stand-alone item or as a part of your membership space.
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Website Design and Customization
Why would you want to publish your course content on your website’s domain or WordPress website when Kajabi provides the platform and tools to make one within the platform? Kajabi offers unlimited web hosting for the three pricing plans. What’s awesome about it is you’re guaranteed immediate security and safety with an automated SSL certification as well as a team to help maintain your website.
You’re also given the liberty to personalize your domain as well as choose from a range of professional, one-of-a-kind themes, which you can customize to your liking! The possibilities don’t end there: If you’re an expert in edupreneurship and have signed up to the Growth plan and above you can download custom-designed themes designed to fit your ever-expanding needs and also take away all Kajabi brand names and then replace it with your own!
Page Builder
Similar to the course builder that we’ve discussed previously, Kajabi’s page builders allows you to modify any of the given website themes with a suite of easy-to-use and user-friendly editing tools. If you continue to explore you’ll be presented with sets of blocks that can be customized and sections. They’re basically like the categories and posts that we’ve discussed when we’ve talked about the course builder. Blocks are referred to as the components that comprise the content of the website including text, media files, or clickable icons. Sections are, however, are formed by multiple neatly-arranged blocks.
There are over 40 preset section templates you can pick from the dashboard of the page builder. We’re all hooked to our smartphones and tablets these days, it makes total sense for Kajabi to have your website automatically adjust to a mobile layout. It’s even possible to go the extra mile by choosing the elements of your website you want members to see. With all the necessary tools to build your site as you wish it to look the page builder from Kajabi is not just incredibly flexible, but also easy to manage.
Blogging and Other Web-based Features
Other LMS platforms may not have this, but Kajabi allows you to create an area on your site that is dedicated to your blog, where you can publish updates and thoughts on your course content. If you’re looking to get the most out the Kajabi-made website it provides an area where you can publish your content without restriction. You can get started with the blog post by making one using the text editor. It is possible to incorporate SEO elements if you want to expand your reach, group your posts into various categories and even customize how you would like your blog’s entire section to appear.
Kajabi’s built-in blogging capabilities might not be on par as WordPress or Blogspot however, it does have enough tools to be manageable. Additionally, you can also create podcasts that you can promote on your website. You can upload audio recordings of your podcast to be hosted on your website and then distributed to major podcast listening platforms such as iTunes Podcasts as well as Spotify. If you upload podcast episodes, you have two options: release the podcast as a public one free of charge or create an exclusive private version that only your users can get access to. Kajabi Consulting
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Marketing and Sales and Marketing
A big part of what makes Kajabi so popular among edupreneurs is its slew of sales and marketing tools that are supremely easy and straightforward even for those who aren’t marketing experts to use!
Email Marketing and Affiliate Marketing
A huge draw among the crowd, Kajabi’s built in E-mail marketing functions allow you to send emails related to your course and website to your subscribers students within the comforts of the platform. However, you might be amazed that it can do more than sending e-mails. With the aid with Kajabi Automations, you get to create automated sequences of e-mails that are initiated by different types of user actions. For instance, if your student successfully logs into one of your courses after checking out, a welcome message will be automatically delivered directly to the student’s inbox. If another underperforms the course, an upsell will be sent to suggest improvement Kajabi Consulting
You are able to create as many emails to your campaign as you like and schedule each one in accordance to your preference. You can even select the members you want the messages. The management of e-mails has never been so comprehensive yet easy to handle. Contrary to other LMS sites, Kajabi already provides you with marketing tools for e-mails. You don’t require the integration with third-party platforms to make things work.
In addition, Kajabi also has an affiliate marketing function where you get to assign certain members of yours as affiliates who can help in promoting your site on behalf of your company. Alongside paying them a commission it is also possible to track their performance to determine how well they contribute to boosting your conversion and click rates. Kajabi Consulting
Pipeline Builder
Another of Kajabi’s notable features is one of the best features is Pipeline Builder, where you are able to design specialized marketing funnels that do not have any overly complicated issues. While other platforms provide similar features, which require more time and effort, the Pipeline Builder is designed to be extremely simple and quick that even beginners can make better use of it. This stunning feature lets you select from a collection of pre-made funnel blueprints or templates for pipelines. This includes:
- Freebies are great for when you’d like to offer a freebie as a lead magnet to build your database.
- Sales Page OVO is a great option whenever you want to convince your intended customers to purchase your product via the sales page
- Product Launch OVO is a great option for whenever you’re launching a course or other product
- Zoom Webinar OVO is a great option for occasions when you need to advertise your product via web training seminars
- Free Book OVO – to use anytime you’d like to market your content a free downloadable digital book
- Coaching Campaign OVO – for whenever you’re promoting your courses through a series of coaching sessions
- Blank blueprint – for whenever you’d like to construct the sales funnel you want from starting
When you choose from one of the blueprints for your pipeline Kajabi will automatically generate pages and e-mails that you’ll have to put together to make an efficient sales funnel. You can alter the way you wish your funnel to look to your customers. You can even alter the design of your landing and checkout pages, for example you can change the theme to something different – there is a library filled with 40+ templates for landing pages that you can choose from.
Optional Payment Options and Price
Kajabi lets you integrate seamlessly with the payment gateway platforms Stripe and PayPal so that your students can get to choose between them when they pay for your courses. Stripe is the most popular payment option that allows debit and credit card transactions and select e-wallet providers all over the world. PayPal is, on the other hand, is available as an option to subscribe and multi-payment plans. There aren’t any transaction fees on Kajabi’s part since all the money you earn are immediately sent into your account at the banks.
For price options for Kajabi, it provides customers a variety of pricing options of options to select from. You can choose to cost your pupils for the products at various time frames (one-time, subscription, and multi-payments) or hand them out to them for free. You also have the option to select if you’re going to charge a set amount for a single item or for a variety of products, as well as set specific dates that your students can access your products within a certain timeframe. You also get to generate coupons to further motivate your audience to purchase all of your products. Kajabi Consulting
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Integrations to Third-Party Services
Kajabi has a variety of built-in services needed to develop and promote your courses however, you also have the option of connecting to other third-party applications for an added boost in functionality. Kajabi currently has 10 native integrations, which include the well-known analytics service Google Analytics and app automation service Zapier. Zapier can be extremely helpful since it allows you to establish connections with hundreds more tools and third-party apps including e-commerce and user experience.
Customer Support and Training Resources
In terms of customer service, Kajabi has a bigger advantage over its competitors because it is one of the few course creation platforms with live chat available 24/7 assistance. Unlike some similar services that offer customer support, Kajabi’s team is always ready to help you whenever you encounter difficulties creating a course or page among other crucial issues, anytime and wherever. However, it’s important to note that this 24 hour service is only available to instructors who are subscribed to the Growth plan up to for Basic users, live chat support is scheduled at specific times and on certain days during the day. Nonetheless, Kajabi’s approach to customer service has been well-received by many of the instructors who use it to design relevant educational content. Kajabi Consulting
In terms of training tools, Kajabi offers an array of options to access resources that you can learn and get used to. Its Kajabi Hero University is packed with tutorials, classes and educational content specifically geared towards teachers and edupreneurs who want to gain traction or boost their position in the course creation world. There are also daily Q+A educational webinars with leading experts from different disciplines as guest speakers, and If you’re in search of other tips and tricks, the help center is always there to guide you on your way. In addition to the platform’s Hero University, there is an additional Kajabi Hero Rewards program in which course creators get rewarded with numerous sweet rewards when they meet their objectives.
What else is missing in Kajabi?
Kajabi could be an excellent all-in-one solution to create and promote your course content However, we need to take care of a few essential things that are not being addressed. The majority of these would have been extremely helpful in improving the experience. Below are the items that we wish would be added to Kajabi’s system in the near future:
- Built-in tools for issuance of certificates and other credentials. While some offer this feature instructors who utilize Kajabi frequently will require a connection to third-party software that are specialized in the issue of certificates, such as Accredible.
- More diversity in question types. While we may appreciate the way that the platform handles assessments within courses, we’d like for the absence of different types of questions and the randomization of those types that is addressed as soon as possible.
- Additional payment options. As of this writing, only transactions via Stripe or PayPal will be accepted. Not only that, we don’t understand why there are certain limits as well.
- A public API key. This could be useful in making custom integrations, like letting your subscribed students sign in using the single sign-in feature with other applications.
Alternatives to Kajabi
Kajabi could have the majority of the features an edupreneur could ever dream of. But with the steep price plan and a certain lack in features it may turn some people off. If you’re seeking alternatives that have collective similarities with Kajabi in terms of reliability and performance, we’ve listed some worthy competitors you might be considering in your decision. Kajabi Consulting
- New Zenler is an online course platform that provides all-in one solutions similar to Kajabi. The only significant distinction is in the cost that starts at $67/month You can design unlimited courses and market your course to the right audience without worrying about breaking the bank!
- Podia does not just claim to be creator-friendly. It’s also extremely simple to use, much easier than Kajabi! While you get to benefit from marketing features, it’s much lighter than the other. However, when you consider the budget-friendly cost it’s easy to see how Podia can appeal to those who want to start their own business.
- While Kajabi does not have credentials or sophisticated quiz functions, Thinkific makes up for the shortcomings. With a beginner-friendly price range, it sure does offer greater features that the other as well as live lesson courses and a built-in app integrations store.
- Teachable is like Thinkific in the way it operates. But, we need to appreciate how Teachable is able to incorporate additional payment options as it can support Google Pay and Apple Pay two gateways that Kajabi is not able to offer. It also lets you utilize one-on-one coaching as well as other essential features.
Conclusion
All in all, Kajabi successfully knocks it out of the park for providing nearly all of the tools that most entrepreneurs make use of. It certainly has the essentials anyone must need to be able to design a professional website , to the impressive integrated marketing suite, which includes the ability to understand plans for sales funnels, as well as effective email marketing tools.
There are a few tools missing for example, the issuance of certificates specifically. Also, with its high cost, it may not be the right option for those with a tight budget. We do recognize that while Kajabi is well in being an all-in-one solution for creating courses however, it’ll always have limitations. However, that doesn’t stop it but it is an extremely popular choice for established business owners and creators!
If you’re still looking for an LMS that offers everything you require on one platform, Kajabi is something you must seriously consider.
FAQ Kajabi Consulting
What does the word Kajabi mean?
The term “Kajabi” is derived from a word of Islamic as well as Arabic origin, which translates to “to take flight.”
Do I have the ability to sell physical items on Kajabi?
Yes! Apart from the standard programs, you can sell physical items on Kajabi. You can even connect with Shopify to set up a fully functioning e-commerce shop on the platform!
Concerning e-mail marketing is it possible Kajabi could be able to take over MailChimp?
Since Kajabi already comes with E-mail marketing tools integrated into the platform, it makes sense that it’s adequate to replace third-party applications such as MailChimp. If you do want to use it, Kajabi still allows you to integrate with it and other applications too.
Does Kajabi mobile-friendly?
Yes! Kajabi even has an app for mobile devices so that you and your subscribers can access all your course materials even when on the go. Kajabi Consulting
