A myriad of learning management systems (LMS) platforms have a variety of essential features that you can utilize when creating content of high quality. While there could be a lot of websites that allow you to make use of advanced marketing tools to advertise classes to your intended audience, some might not offer all of these features. While some provide easy-to-use tools for creating courses, there will also be few that may have an editing experience so complex that they turn off their users.
In the sea of e-course platforms, there are a few that offer not just an easy editing interface, but also a myriad of sales and marketing functions. Additionally they provide you with nearly everything you could think of such as 24/7 assistance and training tools to top-of-the-line analytics. All-in-one courses let you explore beyond your limits and one of the platforms that provide it is Kajabi.
In a nutshell: How do you define Kajabi? Andy Ortega Kajabi
Kajabi can be described as an online service that lets you make and sell your course content to your audience of students. It is marketed as a complete service, Kajabi provides edupreneurs from all kinds of industries with the best and essential features needed to not just build a professional-looking site for your courses, but help them rise to greater heights. Kajabi has been critically acclaimed and is regarded as one of the most effective online courses platforms, earning an overwhelming positive score from 4.6 out of 5 on Trustpilot.
What is it that makes Kajabi so popular and well-liked among its users? There are many aspects that make this platform very convenient for everyone to utilize. It’s first and foremost the user-friendliness. From course creation all the way to marketing and sales almost all of Kajabi’s aspects have been designed so that they are digestible for people who are new in the world of online courses. A majority of them are advanced, giving administrating instructors an advantage over the rest. In addition, it lets budding entrepreneurs like you to run and create an online course without having to go to another place if something else isn’t available. Kajabi has all the available tools anyone may need, living up its ‘one stop shop label.
What Can It Do? Do?
There are many kinds of options that Kajabi allows you to use as an all-in-one online course solution. We’ve made a list in bullet points of the key features that you may want to watch out for when you’re thinking about it. Simply put, Kajabi lets you:
- Create engaging and interactive classes using a range of customizable tools such as media files, templates that you can choose in accordance with your personal preferences.
- Build a presentable website to display your course materials and materials along with a blog where you can keep your students updated on what’s new.
- Effectively utilize websites, landing pages and checkout sites, and other effective ways to improve your earnings, expand your reach over the boundaries, and generate higher conversion rates.
- Choose how you wish to invoice your courses and other products for your students, whether it’s a one-time fee or a subscription for a month;
- Build effective sales funnels without any issues by making use of funnel blueprints and templates;
- Make use of its internal marketing and analytics suite with e-mail marketing as well as CRM and automated tools.
- Set up and manage your affiliate links.
- Explore a wide variety of customer service, community, and training resources, with the addition of the Kajabi University feature.
The Big Names Who Have Utilized Kajabi
Kajabi is trusted by over 16,000 businesses and famous personalities. Kajabi is the preferred choice of some of the well-known names who are part of different sectors, like online marketing expert Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard, fitness expert and entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi hosts thousands of courses that are used and explored by more than 35 million students from all over the world. At the time of the time this article was written, Kajabi has generated over $650 million in revenue since its inception in 2010.
Kajabi’s Pricing Plans
The three pricing plans that Kajabi provides are different from other online course creation tools in that they’re much more expensive. With monthly prices that start at as low as $119 it’s not surprising that it can be a hindrance for some who would like to give the service a shot. But considering the huge amount of important features included within every plan, the price is understandably reasonable.
Kajabi’s pricing plans begin with the Basic plan, which costs $149 per month, or $119/month if billed annually. With this tier, you are able to design three products, gain a maximum of 1 000 active clients, and design your own website you can modify using the tools provided by the platform. Also included are unlimited landing webpages, unlimitted marketing e-mails as well as unlimited access to valuable resources, including one-on one customer service and Kajabi University.
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Apart from the Basic plan, there’s the Growth plan, which happens to be Kajabi’s most popular plan for $199 per month or $159/mo if paid annually. There is also the Pro plan at $399 monthly or $319/month annually and is packed with all the features you’d want when it comes to creating and selling your courses. Kajabi currently does not offer a free plan option. But a 14-day free trial is offered for each of the three plans. An extended trial that lasts as long as 30 days also available on selected blogs. So if you want to try the service and see if Kajabi’s the right choice for you, the limited free trial is the best way to go.
Kajabi: The Good and the Bad
The Pros and Cons – What We Really Like About Kajabi
- The built-in marketing suite. Kajabi’s in-house marketing suite of tools, which includes email marketing and automation are specifically designed to be optimized for business, and you won’t need to integrate with other third-party services for this!
- The sales funnel software. Another of the platform’s best-selling points The Pipeline Builder. Pipeline Builder lets you make use of tested and accessible blueprint templates. No need to get too complicated!
- Unlimited customization. From the creation of professional-looking courses up to the customized website, Kajabi lets you customize according to your own preferences – and even create your own brand from scratch.
- The easy and intuitive website as well as course editor. Making content with the site and course builders hasn’t been this simple and fast, since it takes less time and effort to complete the task.
- Unlimited integrations. Aside from native integrations with 10 e-commerce, marketing and analytics solutions, connecting to Zapier’s app lets users to investigate and select among more than a thousand non-native platforms to increase efficiency.
- Making lasting connections with students and fellow instructors. Kajabi’s Community feature lets you connect with students enrolled in your classes. It also lets you make connections, network and celebrate with tons of teachers similar to you.
The Cons – What We Do Not Like
- The pricing plans are hefty. Three pricing options offered by Kajabi cost greater than the typical monthly prices offered by other services. There’s not a free option as well.
- There is no built-in tool to issue certificates. You may need to connect to a third party certificate application if you intend to make custom-designed certificates of various types.
- Insufficient tools for instructor-student engagement. We don’t appreciate the lack of certain features, like adequate discussion forums, as well as the ability to randomly assign the assignments or quizzes. Andy Ortega Kajabi
A Review of Kajabi’s Features
Ease of Use and Experience
One thing we love about Kajabi is its surprisingly simple user experience. For one, most of the platform’s user interface (UI) is well-organized. If you check the dashboard menu, you will find that all the features are arranged into five main sections: Website Products, Sales, Marketing, and People. The design of the menu does not allow for clutter, as some aspects that belong to specific sections are able to be collapsed. The UI design is very consistent and reflects Kajabi’s “all-in-one” hallmark. You can create a landing page, modify your course, and interact with your fellow instructors on one site.
There is a search assistant tool that can be useful whenever you want to look for something that may be hard to find. The Kajabi Assistant is located at the top of the dashboard in the form as a “search bar and it lets you look for tools and items within the site by entering the keywords. As previously mentioned the site builder and course builder sections can be moved and dropped, making the process simpler without the need to know how to navigate it. Kajabi is a more streamlined learning curve compared to several of its peers. It can also be used in other languages than English in case you want to share your content with broader audience.
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Course Creation and Engagement
Product Blueprints
When you go through Kajabi’s course creation function, you may soon encounter a list of course or product templates, or the way it calls them, blueprints. Each of the blueprints for products is different in its structure and style and can be customized to fit any instructor’s needs.
Included among the listed blueprints are Mini Courses and Online Courses and Drip Courses. Mini Courses are short-form quick courses that are usually created as a way to build the brand’s value, whereas online Courses are full-version versions with a full content structure created to offer an “world-class” learning experience. Drip courses, on the contrary, are classes that are scheduled over an established period of days or weeks. Also known as Evergreen Training courses, it’s an easier method to distribute your content when you as well as your students are occupied with other things.
Kajabi is known to many as a popular premium course-maker. Apart from courses, the blueprints let you create a membership space for your members to enjoy exclusive content and a coach session that spans 12 weeks. There’s also a blank template where you can create an entire course or product from the ground up!
Categories Posts, Categories, and Content Uploads
If you continue to explore the course builder, you will notice the outline of the sections and lessons which have been automatically included when you select one of the blueprints for your course. In Kajabi’s instance, these parts and the lessons known as post categories as well as category, or. Posts are the places where you can insert different types of content, like text, videos and images, whereas the categories act as folders where the posts are stored.
You may also incorporate subcategories of posts under a category if you want to organize your content more flexiblely. You may also drag and rearrange the outline. Kajabi accepts a broad range of media and text files that can be used to add to your posts, including MOV and MP4 files WAV and MP3 files, PDFs as well as Word documents. Upload any of them from your computer folders or file-sharing cloud platforms like Google Drive and Dropbox. You can even duplicate and paste URLs of your videos to your blog posts!
As with a handful of other course-making platforms, Kajabi allows you to utilize the bulk upload feature. Like the name implies that you can upload all your files to your courses in one tab. This one is handy especially when you’re doing other important stuff.
Course Player Templates
Kajabi has a variety of more than 10 themes for courses. In contrast to other LMS platforms where you’re only allowed to select one or three themes, Kajabi lets you have the option of choosing various themes for the different products. Similar to the course outline builder, it’s relatively simple to modify any of the themes to match your preferences. You can also incorporate elements of your company’s image, such as the logo images, fonts, and designs into your course player to cultivate a personal touch. Andy Ortega Kajabi
Questions and student interactions
Kajabi includes a quiz function called Assessments that allows you to create quizzes and assignments and add them as part of your curriculum. Assessments are a helpful way to determine if your students learned something from the curriculum you’ve given them. With the assessment feature, you get to choose from three different types of questions: multiple-choice paragraph-style, and multiple-selection. You can even set an assessment score that will encourage your students to be more engaged with your content.
Aside from that aside from that, in addition, the LMS website has made progress in creating areas for teachers and students to connect. Through the Community feature students have access to comment and interact with any of your courses through their dashboards. It is possible to write your blog posts to discuss with your fellow students about your previous lessons as well as your future content. The community feature is offered as a separate product or as part of your membership.
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Website Design and Customization
Why share your course contents on your website’s domain as well as WordPress site when Kajabi has the platform and the tools to build one on the platform? Kajabi offers unlimited web hosting across the three plans of pricing. What’s great about this is you’re guaranteed immediate security and security through an automated SSL certification and a team to help maintain your site.
Additionally, you have the freedom to customize your domain, and also pick from a wide array of unique, professional themes that you can personalize to your hearts content! This doesn’t stop there. If you’re an expert edupreneur and have signed up to the Growth plan and higher you can download custom-designed themes designed to fit your ever-expanding needs and also take away all Kajabi logos and substitute it with your custom-designed theme!
Page Builder
Like the course builders we’ve talked about earlier, Kajabi’s page builder lets you modify any of the themes for websites using a set of intuitive and easy-to-handle editing tools. If you continue to explore, you will be greeted with a variety of customizable blocks and sections. They’re essentially like post categories, and categories that we’ve discussed when we’ve discussed how to build courses. Blocks are referred to as the components that comprise the content of the website which includes text, media files, or clickable icons. Sections are, however, are formed by multiple well-arranged blocks.
There are over 40 pre-designed section templates that you can choose from the page builder’s dashboard. We’re all hooked to our phones and tiny tablets these days, it makes total sense for Kajabi to have your website automatically adjust to mobile-friendly layout. You can even go the extra mile by picking the element of your site you would like members to view. With all the necessary tools to make your site look however you want it to appear Kajabi’s page builders are not only super flexible but also fast to use.
Blogging and Other Useful Website Features
Other LMS platforms may not have this, but Kajabi lets you create an area on your site dedicated to your blog where you can post updates and thoughts on the content of your course. If you’re looking to make the most the Kajabi-made website this service offers you the opportunity to post your blog posts without limitations. It is possible to begin with your blog posts by creating one using Text Editor. You can incorporate SEO elements if you wish to expand your reach or group your posts into various categories or even change the way you would like your blog’s entire section to appear.
Kajabi’s built-in blogging capabilities may not be as on the same level as WordPress or Blogspot However, it comes with enough tools to make it manageable. Additionally, you can also create podcasts that you can promote on your website. You can upload the recordings of your podcast that will be hosted on the website and then distributed to major podcasting platforms, such as the Apple Podcasts platform and Spotify. If you upload a podcast episode you can choose between two options: release it as a podcast that is public for free , or create an exclusive private one that only your members can get access to. Andy Ortega Kajabi
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Marketing and Sales and Marketing
A big part of what makes Kajabi so popular among edupreneurs is its slew of marketing and sales tools that are highly easy and straightforward for even those who aren’t marketing experts to make use of!
E-mail and Affiliate Marketing
A big draw among the crowd, Kajabi’s built in E-mail marketing functions allow you to send e-mails that are related to your course or website to your subscribed member students while seated on the platform. But you may be surprised that it does more than simply send emails. With the aid of Kajabi Automations, you get to create automated sequences of emails that are initiated by different types of user actions. For example, when a student is successfully logged in to one of your courses after checkout, a welcome e-mail will be automatically sent to their inbox. If the course performs poorly the course, an upsell will be sent to suggest improvement Andy Ortega Kajabi
You can send as many e-mails to your campaigns as you want and schedule each one according to your preferences. You can even select which of your members gets to receive those messages. Managing e-mails has never been so extensive and yet simple to manage. Unlike other LMS websites, Kajabi already provides you with e-mail marketing tools that will not require connecting to other third-party platforms in order to make it work.
In addition, Kajabi also has an affiliate marketing option which allows you to designate certain members of your group as affiliates to help in promoting your site on behalf of your company. Apart from paying them the commission rate it is also possible to track their performance to see how they can contribute to increasing your conversion and click rates. Andy Ortega Kajabi
Pipeline Builder
Another of Kajabi’s standouts is one of the best features is Pipeline Builder, where you can create custom marketing funnels without a lot of issues. While other platforms have similar features that require more effort and time and effort, Pipeline Builder is a breeze to use. Pipeline Builder is designed to be extremely simple and quick that even beginners can make better use of it. This amazing feature lets you select from a set of pre-made funnel blueprints or templates for pipelines. This includes:
- Freebies – to be used whenever you want to offer an offer as a lead magnet to increase your list
- Sales Page OVO – for whenever you want to convince your intended public to buy your product via a sales page
- Product Launch OVO is a great option for any time you’re launching a course or any other product
- Zoom Webinar OVO is a great option for any time you wish to promote your product via web seminars
- Free Book OVO is a great resource for any time you wish to promote your content with a free downloadable digital book
- Coaching Campaign OVO is for when you’re trying to promote your courses by means of an array of coaching sessions
- Blank plan – to use whenever you want to build your sales funnel from ground
Once you select from any of the blueprints for your pipeline Kajabi instantly creates a set of pages and emails you’ll need to pull off an efficient sales funnel. You may customize however you want your pipeline to appear to your audience. You can even alter the look of your landing and checkout pages, for example changing the design to a different theme – there is a library full of 40+ templates for landing pages that you can pick from.
Payment and Pricing Options
Kajabi lets you integrate seamlessly with the payment gateway platforms Stripe and PayPal so that your students are able to select between the two to pay for your classes. Stripe is a popular payment method that accepts debit and credit card transactions as well as various e-wallet companies across the world. PayPal is, on the other hand, is available as an option to subscribe and multi-payment plans. There are no pressing charges for transactions on Kajabi’s side because all your earnings are instantly transferred into your account at the banks.
When it comes to pricing options, Kajabi gives you a wide range to choose from. You can either cost your pupils for the products at various dates (one-time subscription, one-time, or multi-payments) or distribute them at no cost. You also have the option to decide if you want to charge a specified price for a single product or a number of items, and set specific dates that your members can access within a specific period of time. You also get to generate coupons to encourage your audience to purchase all of your products. Andy Ortega Kajabi
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Integrations with Third-Party Services
Kajabi may have a plethora of built-in features to help you develop and promote your courses, but you also can connect to third-party apps for an added boost in functionality. Kajabi currently has 10 native integrations, which include the popular analytics provider Google Analytics and app automation service Zapier. Zapier can be extremely helpful because it allows connections with hundreds more third-party applications and tools, ranging that range from e-commerce to user experiences.
Training and Customer Support Resources
When it comes to customer support, Kajabi has a bigger advantage over its competitors because it’s among the few platforms for creating courses with live chat available 24/7 support. Unlike some similar services the Kajabi customer support team is always ready to help you whenever you encounter difficulties creating a course or page among other issues that are important, at any time and from anywhere. However, it’s important to note that this 24/7 feature is available for instructors who are subscribed to the Growth plan up to for Basic users, live chat is available for specific times and on certain days of the week. Nonetheless, Kajabi’s approach to customer support has been highly praised by many of the instructors who use it to create useful educational content. Andy Ortega Kajabi
As for training tools, Kajabi offers an array of options to access resources that you can learn and get used to. Kajabi Hero University Kajabi Hero University is packed with tutorials, classes and informational content that are specifically designed for educators and edupreneurs, to help them jumpstart or improve their position in the world of course design. You’re also invited to daily Q+A educational webinars with leading experts from different disciplines as guest speakers, and If you’re in search of other information and tips assistance, the help section is always there to guide you in the right direction. Apart from the platform’s Hero University, there is an additional Kajabi Hero Rewards program in which course creators are rewarded with many sweet perks when they meet their objectives.
What Else is Missing in Kajabi?
Kajabi could be an excellent all-in-one tool to design and promote your course content However, we need to look at a few crucial aspects that are missing. A majority of them could have been very useful to improve the experience. Here are the following things we’d like to see included in Kajabi’s system soon:
- Built-in tools for issuance of certificates and credentials. Although some of them offer this option, instructors who use Kajabi frequently will need to connect to third-party software that are specialized in the issue of certificates, like Accredible.
- More diversity in question types. While we appreciate the way that the platform handles assessments within the course, we would like for the absence of question type options – plus randomization of said types – to be addressed soonest.
- Other payment options. At the time of writing, only transactions via Stripe or PayPal are accepted. Not only that, we aren’t sure if there are limitations as well.
- A public API key. This could be useful for creating custom integrations such as the ability to let your subscribers log in with the single sign-in option with other applications.
Alternatives to Kajabi
Kajabi may have essentially most of the features any aspiring Edupreneur would ever want to have. However, due to the high cost plan and a plethora in terms of functionality, the site could make some people turn away. If you’re looking for alternatives that share collective similarities in comparison to Kajabi with regards to performance and reliability, we’ve listed some worthy competitors you might think about in your decision. Andy Ortega Kajabi
- New Zenler is an online course platform that offers all-in-one services similar to Kajabi. The only difference is the cost – starting at only $67/month, you can create unlimited courses and advertise your course to the right audience without having to worry about breaking the bank!
- Podia isn’t just claiming to be user-friendly. It’s also extremely simple to use, and much more user-friendly than Kajabi! In addition, you can benefit from marketing features Podia is much less heavy than Kajabi. But considering the very budget-friendly price we can imagine the way Podia can appeal to individuals who are just starting out in the business.
- While Kajabi does not have credentials or sophisticated quiz functions, Thinkific makes up for them. With a beginner-friendly price range It certainly has higher-end features than Kajabi which includes live lessons and a built-in app integrations store.
- Teachable is like Thinkific in the way it functions. However, we must appreciate how Teachable is able to incorporate additional payment options since it can support Google Pay and Apple Pay two gateways that Kajabi does not have. You can also avail one-on-one coaching and other core features.
Conclusion
All in all, Kajabi successfully knocks it out of the park by having nearly all the options that most entrepreneurs utilize. It certainly has the essentials anyone must need, from intuitive functions needed to create a professional-looking website to the stellar built-in marketing suite with the inclusion of easy-to-understand plans for sales funnels, as well as effective e-mail marketing tools.
There are a few tools missing, such as the issue of certificates, in particular. Plus with a steep cost, it might not be the right choice among the budget-conscious. We do recognize that while Kajabi is very well as an all-in-one solution for course creation however, it’ll always have limits. It doesn’t hinder it, however, from becoming a popular choice among established entrepreneurs and creators!
If you’re still searching for an LMS that gives you all you need in one platform, Kajabi is something you must seriously consider.
FAQ Andy Ortega Kajabi
What is the meaning of Kajabi refer to?
The word “Kajabi” originates from the word “Kajabi,” which is of Islamic as well as Arabic origin that means “to fly.”
Can I sell physical products on Kajabi?
Yes! Aside from the usual classes, you can also sell physical products on Kajabi. You can also connect with Shopify to build a fully functional online store on Kajabi!
In terms of e-mail marketing is it possible Kajabi could take over MailChimp?
Because Kajabi already comes with the tools for marketing via email built into the platform, it makes sense that it’s sufficient to take over third-party apps such as MailChimp. If you do intend to make use of the platform, Kajabi still allows you to integrate it with other applications as well.
Are you sure that Kajabi mobile-friendly?
Yes! Kajabi even has a mobile app to ensure that you and your subscribed members can access your entire course content even when you’re in the move. Andy Ortega Kajabi
