A myriad of learning management systems (LMS) platforms offer various crucial features that you can use when you write content that is meaningful. While there may be plenty of sites that let you utilize advanced marketing tools to promote your courses to your intended viewers, other platforms might not offer all of those things. While some provide easy-to-use tools for creating courses, there will also be some that provide editing options that is so complicated it turns off its users.
In the sea of e-course platforms, there are a few that provide more than the basic editing interface but also an array of sales and marketing functions. In addition to that they also offer nearly everything you’d ever want such as 24/7 assistance and training resources to top-notch analytics. All-in-one course platforms let you go beyond the limits of your abilities and one of the platforms which can provide this is Kajabi.
At a Glance: How do you define Kajabi? Kajabi Marketing Automation
Kajabi is an online platform that allows you to make and sell your courses to an audience of students. The company is advertised as an all-in-one solution, Kajabi provides edupreneurs from all walks of life with optimized and vital features to not just create a professional website for your courses but also allow them to grow to new heights. Kajabi has been critically acclaimed and considered to be one of the best online courses platforms, earning an overwhelming score with a score of 4.6 out of five on Trustpilot.
What makes Kajabi so popular and well-liked among its users? There are plenty of aspects that make this platform very convenient for everyone to use. Firstly, it’s the extreme simplicity of usage. From course creation to the marketing services almost all of Kajabi’s features are designed to be digestible even for those who are only beginning to get started in the e-course world. Most of them are also advanced, giving administrating instructors an advantage over others. In addition it allows budding entrepreneurs such as you manage and build an online course without having to go to another place if something else isn’t available. Kajabi provides all the tools anyone may need in order to live up to its ‘one-stop shop label.
What does it let you do? Do?
There are many kinds of methods that Kajabi can use as an all-in-one online course solution. We’ve made a list in bullet form, of its important attributes that you ought to keep an eye on in the event you’re considering it. In essence, Kajabi allows you:
- Create engaging and interactive courses using a variety of customizable tools, media files, and templates that you can choose depending on your preferences;
- Build a presentable website to house your course contents and materials along with blogs to keep your students updated on the latest developments;
- Efficiently make use of landing pages, checkout pages and other effective methods to increase your profits, further your reach beyond the limits and boost conversion rates.
- Select the method you want to bill your courses or other items to your students – whether it’s a one-time payment or a monthly subscription;
- Create effective sales funnels with no any issues by making use funnel templates and funnel blueprints;
- Use its own marketing and analytics suite with the ability to send out e-mails and CRM as well as automation tools;
- Set up and manage your affiliate links; and
- Explore a wide variety of community, and training resources, with the addition of the Kajabi University feature.
Famous Names that have Used Kajabi
Kajabi is trusted and used by over 16,000 businesses and celebrities. It’s the choice of several well-known personalities who are part of different sectors, including the expert in online marketing Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard fitness expert and entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi hosts thousands on thousands of courses which are accessed and explored by more than 35 million students from across the globe. As of this time of writing Kajabi has generated over $650 million in revenue since it was founded in 2010.
Kajabi’s Pricing Strategies
The three pricing plans that Kajabi provides are very different than other online course-making services in that they’re more expensive. With monthly costs that begin at as low as $119 it’s not surprising that this can impede some people who be interested in giving it a try. But considering the huge amount of important features included within each plan, pricing is reasonable.
Kajabi’s pricing plans begin at the Basic plan, which costs $149 per month, or $119/month if billed annually. In this plan, you can create three products, garner an maximum of 1000 active users, as well as design a website that you can customize with tools fully provided by Kajabi’s platform. Also included are unlimited landing pages, unlimited marketing emails and access to unlimited helpful resources, including one-on-one customer service and Kajabi University.
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Apart from the Basic plan, there’s the Growth plan which is the most sought-after plan on the platform with a monthly cost of $199 or $159/mo if paid annually, as well as the Pro plan for $399 per month or $319/month yearly, which is filled to the brim with every feature you’d like when creating and selling your courses. Kajabi does not currently offer a free plan option. But a 14-day no-cost trial is available on all three plans. A longer trial of as long as 30 days also available on selected blogs. If you’re looking to try the service and see if Kajabi’s the best choice for you, the short trial period is the ideal option.
Kajabi: The Good and the Bad
The Pros – What We Like About Kajabi
- The integrated marketing suite. Kajabi’s own marketing suite of tools, such as e-mail marketing and automation, are designed for businesses, so you won’t need to integrate with any other third-party service for that!
- The sales funnel software. Another of the most popular features on the platform The Sales Pipeline Builder lets you make use of tested and accessible blueprint templates. No need to overcomplicate yourself!
- The ability to customize without limitations. From designing professional-looking course websites all the way to the custom website, Kajabi lets you customize to your hearts content and even create your own brand from the ground up.
- The simple and intuitive site along with course editors. Making content with the site and the course builders hasn’t been this easy and swift, and it requires less effort and time to complete the task.
- Infinite integrations. In addition to native integrations to the ten marketing, e-commerce and analytics services, connection to the app Zapier allows you to explore and choose among more than a thousand non-native platforms for better efficiency.
- Making lasting connections with your students and instructors. Kajabi’s Community feature lets you engage with the students enrolled in any of your courses. It also lets you network, connect, and share your joy with hundreds of teachers in the same shoes as you.
The Cons – What We Don’t Like
- The steep pricing plans. The three plans offered by Kajabi are greater than the average monthly rate offered by other services. There’s no free plan available as well.
- There is no built-in tool to issue certificates. You may need to connect to a third party certificate software if you want to design custom-made certificates of different kinds.
- Not enough tools for student-instructor engagement. We don’t appreciate the lack of some particular features, including appropriate discussion forums as well as the ability to randomize tests or assignments. Kajabi Marketing Automation
An Overview of the Kajabi Features
Easy of Use and Experience
One thing that we like the most about Kajabi is the surprisingly easy user experience. First, the majority of the platform’s User Interface (UI) is organized. If you look at the screen menu, you’ll notice that all features are divided into five major sections – Website Products, Sales Marketing and People. The layout of the menu leaves no space for obstruction, since some of the features that are related to a specified section are collapsible. The UI design is very consistent, reflecting Kajabi’s ‘all-in-one’ trademark. You can build an online landing page, change your course, and communicate with your instructors on the same site.
There is a search assistant tool that is useful whenever you want to look for something that is hard to find. The Kajabi Assistant is found at the top of the dashboard in the form as a “search bar and allows you to search for specific tools and products on the site by typing in the search terms. As mentioned previously the website builder and course builder sections can be dragged and dropped and make the process much easier without needing to learn how to navigate the site. Kajabi is more user-friendly and has a less arduous learning curve compared to some of its competitors. It also supports multiple languages other than English in case you want to present your content to wider audiences.
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Course Creation and Engagement
Product Blueprints
When you go through Kajabi’s course creation function, you may be able to see a collection of course or product templates or, as the platform calls them, blueprints. Each of the blueprints for products differs in terms of structure and design and can be easily modified to suit the needs of instructors.
In the blueprints that are listed are Mini Courses, Online Courses, and Drip Courses. Mini Courses are short-form , quick courses which are generally designed as a way to build brand value, while online Courses are full-version types that have a complete structure of content designed for the “world-class” education experience. Drip courses on the contrary, are classes that are scheduled over the course of a specified number of weeks or days. Also known as Evergreen Training courses, it’s an efficient method to distribute your content when you as well as your students are occupied working on other projects.
Kajabi is known to many as a well-known premium course maker. However, in addition to the kinds of courses offered, the blueprints let you make a membership site for your members to enjoy exclusive content as well as a coaching session that spans 12 weeks. There’s also a blank template which allows you to design an entire course or product from scratch!
Categories Posts, Categories, as well as Content Uploads
When you explore the course builder you will notice the outline of the sections and lessons which have been automatically included when you select any of the course blueprints. In Kajabi’s instance, these parts and the lessons known as categories and posts, and vice versa. Posts are the places where you insert various kinds of content, including text, video images, and text, while the categories serve as folders in which the posts are stored.
You can also include subcategories of posts under the same category, if you wish to organize your content more flexiblely. You can also drag and rearrange the outline. Kajabi accepts a variety of text and media files that can be used to add to your posts, such as MP4 and MOV files, MP3 and WAV files, PDFs as well as Word documents. You can upload any of them through your computer’s folders or through file-sharing cloud platforms like Google Drive and Dropbox. You can add existing URLs for your videos into your posts!
As with a handful of other platforms for creating courses, Kajabi allows you to use the bulk upload feature. As the name suggests, you can add all your files to your courses in one page. This one is handy especially when you’re working on other things.
Course Player Templates
Kajabi offers a lineup of over 10 themes for courses. Unlike other LMS platforms where you’re only given the option to choose one or three themes, Kajabi lets you have the option of choosing different themes for different products. Similar to the course outline builder, it’s relatively simple to modify any of the themes to match your preferences. It is possible to incorporate specifics of your brand, such as the logo or images as well as font design into the course player to add a your own personal style. Kajabi Marketing Automation
Questions and student interactions
Kajabi has a quiz feature called Assessments. It allows you to make quizzes and assignments and add them as part of your curriculum. Assessments can be a great way to determine the extent to which your students gained from the curriculum you’ve given them. Through the assessment feature, you get to select from three main types of questions: multiple-choice multi-selection, or paragraph-style. You can also set an acceptable score to encourage your students in engaging with your content more.
Aside from that, in addition, the LMS site has also been able to make strides in providing spaces for teachers and students to interact. Through the Community feature your learners are given access to participate and leave comments on any of your courses via their dashboards. You can even write in your posts to discuss with your fellow students about your lessons from the past and also your future content. The community feature is available either as a stand-alone product or as part of your membership space.
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Website Design and Customizability
Why would you want to publish your course content with your domain name or WordPress site when Kajabi has the platform and tools to build one on the platform? Kajabi provides unlimited web hosting across 3 pricing options. The best part is that you’re guaranteed immediate security and safety with an automated SSL certification and the support of a team to manage your site.
You’re also given the liberty to personalize your domain as well as choose from a variety of professional, one-of-a-kind themes, which you can personalize to your liking! This doesn’t stop there. If you’re an expert edupreneur and are a member of the Growth plan and higher you are able to download custom-designed themes designed to fit your ever-expanding needs and also eliminate the Kajabi logos and substitute that with your custom-designed theme!
Page Builder
Similar to the course builders we’ve talked about earlier, Kajabi’s page builder lets you modify any of the website themes with a suite of user-friendly and intuitive editing tools. If you continue to explore, you will be greeted with a variety of customizable blocks and sections. They’re essentially like the categories and posts we discussed when we’ve talked about how to build courses. Blocks are referred to as the elements that compose the site’s content including media files, text or clickable icons. Sections are, however are made up of multiple neatly-arranged blocks.
There are more than 40 pre-designed section templates you can pick from the page builder’s dashboard. We’re all hooked to our smartphones and tablets nowadays it’s logical to use Kajabi to make your website automatically adjust to mobile layout. It’s even possible to go the extra mile by picking which site element you wish for your members to see. With all the necessary tools to create your website however you want it to look, Kajabi’s page builder is not just incredibly flexible, but also quick to handle.
Blogging and Other Web-based Features
Other LMS platforms might not offer this, but Kajabi allows you to create a section of your website that is dedicated to your blog, where you can post comments and updates on the content of your course. If you want to make the most the Kajabi-made website, the service provides you an area where you can post your blog posts without limitations. You can get started with the blog post by making your own using an editor for text. You may incorporate SEO elements if you wish to reach a larger audience and organize your blog posts into various categories and even alter the way you want your entire blog section to look.
Kajabi’s built-in blogging features may not be as up to the same level as WordPress or Blogspot However, it comes with enough tools to make it manageable. You can also create podcasts that you can promote on your site. You may upload recordings of your podcasts to be hosted on the site and then distributed to major podcast listening platforms such as the Apple Podcasts platform and Spotify. When you upload an episode of your podcast you can choose between two options: either release the podcast as a public one for free or make an exclusive private podcast that only your members are able to access. Kajabi Marketing Automation
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Marketing and Sales
One of the reasons that make Kajabi so popular among edupreneurs is the variety of sales and marketing tools that are extremely convenient and simple enough even for those who aren’t marketing experts to use!
E-mail and Affiliate Marketing
A big draw among the crowd, Kajabi’s built-in E-mail marketing functions allow you to send emails that are related to your course or website to your subscribed member students from the comfort of the platform. However, you might be amazed by the fact that it goes beyond sending e-mails. With the aid with Kajabi Automations, you get to create automated sequences of e-mails that are initiated by different types of user actions. For example, when a student successfully logs into one of your courses following checking out, a welcome message will be sent automatically directly to the student’s inbox. If another underperforms then an upsell message is sent to suggest improvement Kajabi Marketing Automation
You are able to create as many e-mails for the campaign you wish and schedule each one in accordance to your preference. You can choose the members you want the messages. Managing e-mails has never been more extensive and yet simple to manage. In contrast to other LMS sites, Kajabi already provides you with marketing tools for e-mails. You wouldn’t have to worry about integrating with other third-party platforms to make things work.
Apart from that, Kajabi also has an affiliate marketing option that lets you assign certain members of your group as affiliates who can help promote your content on your behalf. Alongside paying them a commission and monitoring their performance to determine how they can contribute to increasing your conversion rates and click rates. Kajabi Marketing Automation
Pipeline Builder
Another of Kajabi’s top features can be the Pipeline Builder, where you get to create specialized marketing funnels without a lot of issues. While other platforms offer similar features, which require more effort and time, the Pipeline Builder is designed to be so quick and easy that even beginners can benefit from it. This feature is stunning and lets you choose from a set of pre-made funnel designs or pipeline blueprints. This includes:
- Freebie – for whenever you want to offer an offer as a lead magnet to build your database.
- Sales Page OVO – to use any time you wish to convince your target customers to purchase your product by utilizing the sales page
- Product Launch OVO – for any time you’re launching a course or other product
- Zoom Webinar OVO – to use any time you wish to promote your products through web training seminars
- Free Book OVO – to use any time you wish to showcase your content an online book for free download.
- Coaching Campaign OVO – to use when you’re trying to promote your classes through a series of coaching sessions
- Blank design – for when you’d like to construct the sales funnel you want from starting
Once you select from any of the blueprints for your pipeline, Kajabi automatically creates pages and e-mails that you’ll need to pull off an efficient sales funnel. You can customize how you want your pipeline to appear to your target audience. You can even alter the theme of your checkout and landing pages, for example you can change the theme to something different There is a library full of 40+ templates for landing pages that you can choose from.
Optional Payment Options and Price
Kajabi lets you seamlessly integrate with payment gateways like Stripe and PayPal so that your students can get to choose one of them to pay for your classes. Stripe is the most popular payment option that accepts debit and credit card transactions and certain e-wallet providers across the world. PayPal however, on the contrary side, is an option to subscribe as well as multi-payment plans. There aren’t any urgent charges for transactions on Kajabi’s side because all your earnings are immediately sent to your bank account.
For the pricing, Kajabi gives an array of options for you to choose from. You can make your student pay for products at different dates (one-time subscription, one-time, or multi-payments) or give them away at no cost. You can also choose to choose whether you’re planning to charge a set amount for a single product or multiple products, and establish specific dates for your customers can access within a specific timeframe. Additionally, you can create coupons to encourage your customers to purchase the products you offer. Kajabi Marketing Automation
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Integrations to Third-Party Services
Kajabi has a variety of built-in tools to create and market your courses however, you also have the option to connect to other third-party applications for an additional boost of functions. The platform is currently able to support the integration of ten natively-built integrations, such as the popular analytics provider Google Analytics and app automation service Zapier. Zapier comes in very handy since it allows you to establish connections with hundreds of other tools and third-party apps from e-commerce to user experience.
Training and Customer Support Resources
In terms of customer service, Kajabi has a bigger advantage over the rest as it’s one of the few course creation platforms that offer 24/7 live chat support. Unlike some similar services, Kajabi’s customer support team is always available to help you whenever you encounter difficulties creating a course or page among other crucial issues, anytime and wherever. However, it’s important to note that this 24/7 feature is available for instructors who subscribe to the Growth plan and above – for Basic users live chat is available at certain times and times of the week. Nonetheless, Kajabi’s approach to customer service has been praised by those who utilize it to design meaningful courses. Kajabi Marketing Automation
In terms of training tools, Kajabi offers the user a range of access to use resources to master and then become proficient with. The Kajabi Hero University is packed with tutorials, classes and informational content that are specifically targeted at educators and edupreneurs, to help them jumpstart or improve their position in the world of course design. Additionally, you can attend weekly Q&A-style educational webinars featuring top experts from various disciplines as guest speakers, and If you’re in search of more tips and tricks, the help center is always there to guide you on your way. Apart from the platform’s Hero University, there is Kajabi’s Hero Rewards program in which course creators get rewarded with numerous sweet rewards when they meet their goals.
What Else is Missing in Kajabi?
Kajabi may be a great all-in-one platform to develop and promote your course content, but we have to look at a few crucial aspects that are not being addressed. The majority of these would be extremely useful to improve the experience. Below are the items we would like to see included in the Kajabi system shortly:
- Built-in tools to issue certificates and credentials. While some provide this service instructors who utilize Kajabi frequently will require a connection to third-party apps which specialize in issuance of certificates, like Accredible.
- More diversity in question types. While we are pleased with the platform’s handling of assessments within courses, we’d like for the lack of question type options as well as randomization of these types and their randomization to be resolved as quickly as possible.
- Other payment options. As of the moment there are only two options for transactions: Stripe as well as PayPal will be accepted. Not only that, we aren’t sure if there are limits also.
- A public API key. This could have been helpful in making custom integrations, like letting your subscribed students sign in using the single sign-in option with other apps.
Alternatives to Kajabi
Kajabi may have essentially most of the features an Edupreneur could dream of. But with the steep price plan and a plethora in terms of functionality, the site might turn some people off. If you’re seeking alternatives that have commonalities in comparison to Kajabi in terms of performance and reliability We’ve provided a list of worthy alternatives that you might be considering when making your choice. Kajabi Marketing Automation
- New Zenler is an online course platform that provides all-in one services similar to Kajabi. The only difference is the cost beginning at just $67 per month You can design unlimited courses and market your course to the right audience without ever having to worry about spending a dime!
- Podia doesn’t just claim to be a creator-friendly platform. It’s also extremely easy to use, far easier than Kajabi! Although you can make use of marketing features It’s a lot lighter than other. With the extremely affordable cost, we can see how Podia can appeal to those who want to start their own business.
- While Kajabi does not have credentials or sophisticated quiz functions, Thinkific makes up for these features. With a price that is affordable for beginners, it sure does offer more industry-level functions than Kajabi which includes live-taught courses as well as an integrated app integration store.
- Teachable is like Thinkific in terms of how it operates. But, we need to appreciate how Teachable is able to incorporate additional payment options since it can support Google Pay and Apple Pay, two gateway services Kajabi does not have. Additionally, it allows one-on-one coaching as well as other essential features.
Conclusion
In the end, Kajabi successfully knocks it out of the park by offering a wide range of features that most edupreneurs can utilize. It does provide the essentials anyone must need to be able to design a professional web pages to the fantastic integrated marketing suite that includes the inclusion of easy-to-understand plans for sales funnels, as well as effective e-mail marketing tools.
There may be a few tools missing, such as the issuance of certificates specifically. With a high cost, it might not be the right choice among the budget-conscious. However, we understand that, while Kajabi does very well as an all-in-one solution for creating courses however, it’ll always have limitations. That doesn’t stop it, however, from being a popular choice among established business owners and creators!
If you’re looking for an LMS that can provide everything you require in one place, Kajabi is something you ought to seriously consider.
FAQ Kajabi Marketing Automation
What is the meaning of Kajabi translate to?
The term “Kajabi” originates from a word of Islamic as well as Arabic origin that means “to fly.”
Can I sell physical products on Kajabi?
Yes! In addition to the normal classes, you can also sell physical products on Kajabi. You can also join with Shopify to build a fully functional online store on the platform!
Concerning e-mail marketing is it possible Kajabi could be able to replace MailChimp?
Because Kajabi already has E-mail marketing tools integrated within the platform, it’s logical that it’s adequate to replace third-party programs like MailChimp. However, if you do intend to make use of this feature, Kajabi still allows you to integrate with it and other apps as well.
Are you sure that Kajabi mobile-friendly?
Yes! Kajabi also has an app for mobile devices to ensure that you and your subscribed members can access your entire course content even when you’re in the move. Kajabi Marketing Automation
