Many learning management system (LMS) platforms have various crucial features that you can use when creating content of high quality. While there may be plenty of websites that allow you to utilize advanced marketing tools to advertise your courses to your intended audience, others may not have most of the features. While some provide easy-to-use tools to build courses, there’ll be a few that offer editing features that are so complicated that it turns off its users.
Among a sea of e-course platforms There are some that provide more than an easy editing interface, but also an array of sales and marketing functions. And on top of that, they also provide you with nearly everything you’d ever want such as 24/7 assistance and training resources to top-notch analytics. All-in-one course platforms let you explore beyond your limits One of them which can provide this is Kajabi.
At a Glance What is Kajabi? Thomas Latham Kajabi
Kajabi is an internet-based platform which allows you to create and sell your course content to your customers. The company is advertised as an all-in-one solution that provides entrepreneurs from all walks of life with optimized and vital features to not just build a professional-looking website for your courses but let them grow to new heights. Kajabi has been praised by the media and is regarded as one of the best online learning platforms, with an overwhelmingly positive rating of 4.6 out of 5 on Trustpilot.
What makes Kajabi so popular and well-liked by its users? Well, there are quite plenty of factors that make this platform extremely convenient for all to use. First, it’s the ease of use. From course creation all the way to marketing and sales the majority of Kajabi’s features are designed to be digestible for people who are only beginning to get started in the e-course world. Most of them are also advanced, giving instructors the added edge over other instructors. Lastly this allows students like you run and develop an online course without having to go elsewhere if anything else isn’t available. Kajabi has all the available tools that anyone could require and is a true testament to its ‘one-stop shop name.
What Can It Do? Do?
There are numerous methods that Kajabi can do as an all-in-one e-course solution. We’ve put together a list in bullet points, of its important characteristics that you might want to keep an eye on if you’re considering it. In essence, Kajabi allows you:
- Create engaging and interactive classes using a range of tools for customizing such as media files, templates that you can pick depending on your preferences;
- Build a presentable website to present your course content and products along with your own blog to keep your students informed about the latest developments;
- Efficiently make use of landing pages, checkout pages, and other methods to increase your earnings, expand your reach over the boundaries and boost conversion rates.
- Choose how you wish to charge your courses or other items for your students, whether it’s a one-time fee or a subscription for a month;
- Create effective sales funnels with no any difficulties by making use funnel templates and funnel blueprints;
- Make use of its internal marketing and analytics suite that includes email marketing and CRM as well as automation tools;
- Manage and create your affiliate links, and
- Explore a variety of community, customer service and training tools and features, including the Kajabi University feature.
Big Names That Have Used Kajabi
Kajabi is trusted and used by more than 16,000 organizations and big-name personalities. It’s the choice of some of the well-known names who are part of different sectors, including the expert in online marketing Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard and fitness expert and entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi is the home of thousands of courses accessed and explored by over 35 million students all over the world. At the time of time of writing Kajabi boasts more than $650 million of revenue since it was founded in 2010.
Kajabi’s Pricing Strategies
The three pricing plans that Kajabi offers are quite different from other online course creation tools in that they’re more costly. With monthly rates that start as low as $119, it’s not surprising that it can be a hindrance for some who be interested in giving Kajabi a go. But considering the huge amount of features that are included in each plan, the pricing is logically reasonable.
Kajabi’s pricing plans begin at the Basic plan, which costs $149 per month or $119/mo when billed annually. With this tier, you are able to design three products, reach an maximum of 1,000 active customers, and make websites that you are able to customize with tools fully provided by Kajabi’s platform. Also included are unlimited landing websites, indefinite marketing emails, and unlimited access to valuable resources, including one-on one customer support as well as Kajabi University.
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In addition to The Basic Plan, there’s the Growth plan, which happens to be the platform’s most popular offer with a monthly cost of $199 or $159/mo when paid annually, and the Pro plan at $399 monthly or $319/mo yearly and is packed to the brim with every feature you’d want when creating and selling your courses. Kajabi is currently not offering a free plan option. But a 14-day no-cost trial is offered for all three plans. An extended trial that lasts as long as 30 days also available on selected blogs, so if you’re looking to test the waters to determine if Kajabi is the best choice for you, then the brief trial period is the ideal option.
Kajabi: The Good and the Bad
The Pros and Cons – What We Really Like About Kajabi
- The integrated marketing suite. Kajabi’s in-house marketing suite of tools, such as email marketing and automation are specifically designed to be optimized for business, and you don’t have to connect with third-party solutions for that!
- The software for sales funnels. Another of the platforms most-loved selling points is the Pipeline Builder. Pipeline Builder lets you make use of tested and understood blueprint templates – no need to be overly complicated!
- Unlimited customization. From the creation of professional-looking courses down to the custom name, Kajabi lets you customize to your hearts content and even build your brand from the ground up.
- The easy and intuitive website along with course editors. Making content using the site and course creator software was never so easy and quick, as it requires less effort and time to complete the task.
- Limitless integrations are endless. Apart from native integrations to 10 e-commerce, marketing and analytics solutions, connecting to Zapier’s app allows you to look and select from more than one thousand non-native platforms that can improve your effectiveness.
- Making lasting connections with fellow instructors and students. Kajabi’s community feature lets you interact with students who are enrolled in your classes. You can also connect, network, and celebrate with tons of teachers in the same position as you.
The Cons – What We Do Not Like
- The pricing plans are hefty. The three plans offered by Kajabi are higher than the average monthly rates that other providers offer. There’s no free plan available as well.
- There is no built-in tool to issue certificates. You may need connect to a third-party certificate application if you intend to design custom-made certificates of various types.
- Insufficient tools for instructor-student engagement. We aren’t happy with the absence of certain features, including adequate discussion forums, as well as the ability to randomly distribute tests or assignments. Thomas Latham Kajabi
An Overview of the Kajabi Features
Easy of Use and Experience
One thing that we like about Kajabi is its surprisingly simple user experience. For one, most of the User Interface (UI) is well-organized. If you look at the screen menu, you’ll see that the functions are arranged into five main sections – Website Products, Sales Marketing, and People. The design of the menu does not allow for confusion, as certain aspects that belong to the specific section can be collapsed. The UI design is very consistent and reflects Kajabi’s “all-in-one” brand name. You can create a landing page, modify your course, and even communicate with your instructors on the same site.
The search assistant is a tool that comes in handy when you need to search for something difficult to locate. The Kajabi Assistant is located at the top part of the dashboard, in the form as a “search bar, and allows you to search for tools and items within the site by typing in the search terms. As mentioned previously that both the Kajabi courses and site builder sections can be dragged and dropped which makes the process easier without having to know how to navigate it. Kajabi is more user-friendly and has a less arduous learning curve than a couple of its contemporaries. It is also compatible with other languages than English in case you want to present your content to wider audience.
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Course Design and Engagement
Product Blueprints
When you go through Kajabi’s course design feature, you will quickly come across a variety of product or course templates or, as the platform refers to them blueprints. Each of the product blueprints is different in its structure and style and is readily tailored to fit any instructor’s needs.
Included among the listed blueprints are Mini Courses and Online Courses as well as Drip Courses. Mini Courses are short-form quick courses, which are typically designed as a means of gaining the brand’s value, whereas online Courses are full-version versions that have a complete structure of content created to offer a “world-class” learning experience. Drip courses, on other hand, are courses that are scheduled for the course of a specified number of days or weeks. Also known as Evergreen Training courses, it’s an efficient way to share your content if you as well as your students are occupied with other activities.
Kajabi may be known by many as a popular premium course-maker. However, in addition to the course types, the product blueprints allow you to create a membership space that allows your customers to access exclusive content as well as a coaching session for 12 weeks. There’s also a blank template where you can create a course or product from scratch!
Categories Posts, Categories, and Content Uploads
If you continue to explore the course builder you’ll see an outline of sections and lessons that have been automatically added if you choose any of the course blueprints. In Kajabi’s instance, these sections and lessons are known as groups and posts and vice versa. The posts are where you insert various types of content including text, video images, and text, while the categories serve as folders where the posts are stored.
You may also incorporate subcategories for posts in one category in order to structure your content flexibly. You can also drag and rearrange the outline. Kajabi accepts a variety of text and media files that can be used to add to your posts, including MOV and MP4 files, MP3 and WAV files, PDFs and Word documents. You can upload any of them through your computer’s folders or through file-sharing cloud platforms such as Google Drive and Dropbox. You can also copy and paste existing URLs for your videos into your blog posts!
As with a handful of other platforms for creating courses, Kajabi allows you to make use of the feature of bulk uploads. Similar to the name it allows you to upload all your files to your courses in one page. This one is handy particularly if you’re doing other important stuff.
Course Player Templates
Kajabi has a variety of more than 10 course player themes. In contrast to other LMS platforms that only allow you to be allowed to select one or three themes, Kajabi lets you have the option of choosing several themes to suit different products. Similar to the course outline creator, it’s simple to alter any of the themes to suit your personal style. It is possible to incorporate specifics of your brand like your logo images, fonts, and design into your course player to cultivate an individual touch. Thomas Latham Kajabi
Quizzes and Student Interactions
Kajabi includes a quiz function called Assessments that allows you to create quizzes and assignments and then add them to the course of your course. Assessments can be a great way to assess if your students learned something from the lessons you’ve provided them. Through the assessment option, you are able to choose from three different types of questions: multiple-choice paragraph-style, and multiple-selection. You can even create a passing score to motivate your students in engaging with your content.
Aside from that aside from that, in addition, the LMS website also has been able to make strides in providing spaces for students and teachers to communicate. With the Community feature, your students are able to participate and leave comments on all of your courses on their dashboards. You can also write your posts to discuss with other students your lessons from the past and your upcoming content. The community feature can be accessed either as a stand-alone product or as an element of membership area.
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Website Design and Customizability
Why would you want to publish your course content on your website’s domain as well as WordPress website when Kajabi has the platform and tools to build one on the platform? Kajabi provides unlimited web hosting across all three plans of pricing. The best part is that you’re assured of instant security and safety with an automated SSL certification, as well as the support of a team to manage your website.
You also have the option to personalize your domain and also pick from a range of premium, unique themes that you can personalize to your liking! It doesn’t stop there: if you’re an expert edupreneur and have signed up to the Growth plan and higher you can import custom-made themes built to meet your ever-growing needs as well as remove any Kajabi logos and substitute it with your own!
Page Builder
Similar to the course builder we’ve mentioned previously, Kajabi’s page builders allows you to modify any of the given website themes with a suite of intuitive and easy-to-handle editing tools. Upon further exploration, you will be greeted with sets of blocks that can be customized and sections. They’re similar to post categories, and categories from when we’ve talked about how to build courses. Blocks are the components that comprise the content of the website which includes text, media files, and clickable buttons. Sections on the other hand are formed by a variety of carefully-arranged blocks.
There are more than 40 pre-designed section templates that you can choose from the page builder’s dashboard. As we’re all glued to our phones and tiny tablets these days, it makes total sense to use Kajabi to make your website automatically adjust to a mobile layout. It’s even possible to go the extra mile and select the elements of your website you want for your members to see. With all the tools you need to create your website however you want it to appear Kajabi’s page builders are not only super flexible but also easy to manage.
Blogging and Other Website Features
Other LMS platforms might not offer this feature, however Kajabi allows you to make sections of your website that is dedicated to your blog, where you can post updates and thoughts on the content of your course. If you’re looking to get the most out of your Kajabi-created website this service offers you the opportunity to do so without limits. It is possible to begin with the blog post by creating your own using Text Editor. You may include SEO elements if you’d like to have a wider reach and organize your blog posts into various categories, and even alter the way you want your entire blog section to look.
Kajabi’s built-in blogging tools might not be on the same level as WordPress or Blogspot however, it does have enough tools to be manageable. In addition, you can create podcasts that you could promote on your site. You may upload recordings of your podcasts to be hosted on your website and then distributed to major podcasting platforms like iTunes Podcasts as well as Spotify. When uploading podcast episodes, you have two options: either release it as a podcast that is public free of charge or create an exclusive private version which only your subscribers have access to. Thomas Latham Kajabi
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Marketing and Sales and Marketing
A big part of what makes Kajabi so popular with edupreneurs is its array of sales and marketing tools that are highly easy and straightforward to even non- marketing experts to utilize!
Email Marketing and Affiliate Marketing
A huge draw among the crowd, Kajabi’s built-in email marketing feature allows you to send e-mails related to your course and website to your subscribed member students from the comfort of the platform. However, you might be amazed that it does more than just send e-mails. With the aid from Kajabi Automations, you get to build automated sequences of emails that are triggered by different kinds of user actions. For instance, if your student logs in successfully to one of your courses after checking out, a welcome message will be automatically sent into their email inbox. If the course performs poorly then an upsell message is sent to suggest improvement Thomas Latham Kajabi
You can send as many e-mails for the campaign you like and schedule each of them in accordance with your preferences. You can also choose which of your members gets to receive these messages. E-mail management has never been this extensive and yet simple to manage. In contrast to other LMS sites, Kajabi already provides you with marketing tools for e-mails. You don’t require integrating with other third-party platforms in order to make it work.
Aside from that, Kajabi also has an affiliate marketing feature where you get to assign certain members of your group as affiliates to help promote your content on behalf of you. Alongside paying them the commission rate it is also possible to track their performance to see the extent to which they are contributing to increasing your conversion and click rates. Thomas Latham Kajabi
Pipeline Builder
Another one of Kajabi’s overall top features is its Pipeline Builder, where you get to create specialized marketing funnels that do not have any overly complicated issues. While other platforms offer similar features that require much more effort and time however, this Pipeline Builder is designed to be extremely simple and quick that even those who aren’t experts can make better use of it. This feature is stunning and lets you select from a collection of pre-made funnel blueprints or templates for pipelines. These include the following:
- Freebie – for whenever you want to offer the freebie to lead magnet to grow your list
- Sales Page OVO is a great option when you need to persuade your customers to purchase your product through an online sales page
- Product Launch OVO – to use when you’re launching courses or another product
- Zoom Webinar OVO – for whenever you want to promote your products through web training seminars
- Free Book OVO – for any time you wish to showcase your content the free digital book that you can download
- Coaching Campaign OVO – to use when you’re trying to promote your courses by means of the use of coaching sessions
- Blank design – for when you’re looking to create your sales funnel from the starting
After you pick one of the blueprints for a pipeline Kajabi will automatically generate a set of pages and e-mails you will have to put together to make an effective sales funnel. You can alter the way you wish your funnel to appear to your target audience. You can even alter the design of your landing and checkout pages, for instance you can change the theme to something different The library is filled with 40+ pages templates you can select from.
Prices and Payment Methods
Kajabi lets you integrate seamlessly with the payment gateway platforms Stripe and PayPal so that your member students are able to select between them when they pay for your classes. Stripe is the most popular payment method that accepts debit and credit card transactions and certain e-wallet providers across the world. PayPal, on the other hand, is available as an option to subscribe and multi-payment plans. There are no pressing fees for transactions on the part of Kajabi since all the money you earn are instantly transferred directly to the bank accounts of your choice.
For the pricing, Kajabi provides customers a variety of pricing options of pricing options. You can either make your student pay for services at various time frames (one-time or subscription and multi-payments) or distribute them to them for free. You even have the chance to choose whether you’re planning to charge a specified price for a specific product or multiple products, as well as set specific dates that your customers can access within a certain period of time. You also get to generate coupons that will further encourage your customers to purchase the products you offer. Thomas Latham Kajabi
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Integration with Third-Party Services
Kajabi may have a plethora of built-in services needed to create and market your courses However, you can connect to third-party apps for an added boost in functionality. The platform currently supports ten native integrations, including the well-known analytics service Google Analytics and app automation service Zapier. Zapier is extremely useful as it helps establish connections with hundreds more third-party apps and tools that range from e-commerce to user experiences.
Training and Customer Support Resources
In terms of customer service, Kajabi has a bigger advantage over the rest as it’s among the only course creation platforms that offer 24/7 live chat support. In contrast to other similar platforms that offer customer support, Kajabi’s team is available to help you whenever you encounter difficulties creating an online course or website, in addition to other issues that are important, at any time and from anywhere. However, it’s important to mention that this 24-hour service is only available to instructors who subscribe to the Growth plan up to for Basic users live chat support is scheduled at certain times and days of the week. Nonetheless, Kajabi’s approach to customer support has been highly praised by many who use it to create meaningful courses. Thomas Latham Kajabi
In terms of tools to train, Kajabi provides you a variety of ways to access resources that you can master and become familiar with. Its Kajabi Hero University is packed with tutorials, classes and educational content specifically targeted at educators and edupreneurs who want to get started or increase their position in the world of course design. There are also every day Q&A webinars that feature prominent experts from various disciplines as guest speakers, and when you’re looking for additional advice and tricks, the help center is always there to guide you along the way. In addition to Kajabi’s Hero University, there is an additional Kajabi Hero Rewards program where course creators are rewarded with many sweet perks when they reach their objectives.
What else is missing in Kajabi?
Kajabi might be a fantastic all-in-one solution to create and promote your course content However, we need to take care of a few essential things that aren’t being addressed. The majority of these would have been extremely helpful to enhance the user experience. These are some of the things that we wish would be included in Kajabi’s system soon:
- Built-in tools for issuance of certificates and other credentials. While some provide this service instructors using Kajabi will often require a connection to third-party software which specialize in issuance of certificates, like Accredible.
- More diversity in question types. While we appreciate the system’s handling of assessment within courses, we wish for the lack of question type options and the randomization of those types – to be addressed soonest.
- Additional payment options. At the time of writing, only transactions via Stripe as well as PayPal will be accepted. In addition, we don’t appreciate how there are limitations also.
- A public API key. This would have been useful for custom integrations, for example, having your students who have subscribed to your service login using a single sign-in option with other applications.
Alternatives to Kajabi
Kajabi could have the majority of the features an Edupreneur could dream of. But with the steep price plan, and the lack in terms of functionality, the site could make some people turn away. If you’re looking for alternatives with similarity to Kajabi regarding reliability and performance We’ve provided a list of worthy competitors you might want to consider when making your choice. Thomas Latham Kajabi
- New Zenler is an online course platform that provides all-in-one solutions similar to Kajabi. The only major difference is the price – starting at only $67/month, you can create unlimited courses and market to your target audience without worrying about spending a dime!
- Podia does not just claim to be user-friendly. It’s also extremely simple to use, far easier than Kajabi! While you get to make use of marketing features, it’s much lighter than Kajabi. But considering the very budget-friendly price range, we can imagine the ways Podia will appeal to those who want to start their own business.
- While Kajabi lacks credentials and more advanced features for quizzes, Thinkific makes up for the shortcomings. With a beginner-friendly price range, it sure does offer higher-end features than the other has, and this includes live lessons and a built-in app integrations store.
- Teachable is identical to Thinkific in the way it functions. However, it is important to understand how Teachable is able to incorporate additional payment options since it supports Google Pay and Apple Pay, two gateway services Kajabi is not able to offer. You can also avail one-on-one training and other key features.
Conclusion
All in all, Kajabi successfully knocks it out of the park for offering a wide range of options that most entrepreneurs make use of. It sure does offer the basic features that everyone needs including the intuitive features needed to build a professional-looking website , to the impressive integrated marketing suite that includes the ability to understand sales funnel blueprints and efficient marketing tools for e-mails.
There are a few tools that are missing, such as the issue of certificates specifically. Plus with a steep cost, it might not be the wise choice for the budget-conscious. We do recognize that while Kajabi is well in being an all-in-one solution for creating courses but it’s not without limitations. It doesn’t hinder it, but it is a favorite among experienced business owners and creators!
If you’re still looking for an LMS that can provide everything you need in one platform, Kajabi is something you must seriously think about.
FAQ Thomas Latham Kajabi
What does the word Kajabi translate to?
The term “Kajabi” is derived from a word of Islamic (or Arabic origin which means “to take flight.”
Can I sell physical products on Kajabi?
Yes! Aside from the usual programs, you can sell physical products through Kajabi. You can even join with Shopify to create a fully-functioning E-commerce store using the platform!
Concerning e-mail marketing Is it possible that Kajabi could be able to replace MailChimp?
Since Kajabi already has e-mail marketing tools built within the platform, it’s logical that it’s enough to take over third-party apps like MailChimp. If you do want to use the platform, Kajabi still allows you to integrate it with other apps as well.
Does Kajabi mobile-friendly?
Yes! Kajabi even offers an app for mobile devices for you and your subscribed members can access your entire course content even when you’re on the go. Thomas Latham Kajabi
