Hundreds of learning management system (LMS) platforms have various essential features that can be utilized when you write content that is meaningful. While there could be a lot of sites that let you make use of modern marketing tools to advertise classes to your intended viewers, other platforms might not offer all of these features. While some provide easy-to-use tools for creating courses, there will be a few that offer editing features that are so complicated that it turns off its users.
In the sea of e-course platforms There are some which offer more than just a simple editing interface, but also a plethora of marketing and sales functions. In addition to that they offer almost everything you could think of including 24/7 support and training tools to top-of-the-line analytics. All-in-one course platforms let you explore beyond your limits and one of the platforms that provide it is Kajabi.
A Quick Look Kajabi: What exactly is Kajabi? Brendon Burchard Kajabi Video
Kajabi is an internet-based platform which allows you to create and sell your courses to an audience of students. It is marketed as a complete service and platform for edupreneurs, Kajabi offers edupren all aspects of their lives with the most efficient and necessary features that will not just build a professional-looking website for your courses , but help them rise to greater heights. Kajabi has been critically acclaimed and regarded as one of the best online courses platforms, earning an overwhelmingly positive score with a score of 4.6 out of 5 on Trustpilot.
What makes Kajabi so well-liked and appreciated by its users? There are plenty of reasons that make the platform very convenient for everyone to utilize. Firstly, it’s the extreme simplicity of usage. From the course creation to marketing and sales the majority of Kajabi’s aspects can be digestible for people who are new in the world of e-learning. A majority of them are advanced, giving instructors an edge over the rest. Lastly, it lets budding entrepreneurs like you to run and create courses without having to go elsewhere if anything else is not available. Kajabi offers all the equipment that one could need and is a true testament the ‘one-stop-shop’ moniker.
What Can It Do? Do?
There are numerous methods that Kajabi can do as an all-in-one e-course solution. We’ve put together a list in bullet form of the key attributes that you ought to be aware of when you’re thinking about it. In simple terms, Kajabi allows you:
- Create interactive and engaging courses using a variety of customizing tools such as media files, templates that you can choose according to your preference;
- Build a presentable website to house your course contents and other products and blogs to keep your students informed about the latest developments;
- Make the most of the landing page, checkout pages and other methods to increase the profits you earn, extend your reach beyond the limits, and generate higher conversion rates;
- Choose how you wish to charge your courses and other services for your students, whether it’s a one-time fee or a subscription for a month;
- Build effective sales funnels without any issues by making use funnel templates and funnel blueprints;
- Use its own marketing and analytics software with e-mail marketing and CRM as well as automation tools;
- Create and manage your affiliate links.
- Explore an array of customer service, community, and training resources, with the addition of the Kajabi University feature.
The Big Names Who Have Utilized Kajabi
Kajabi is trusted by over 16,000 businesses and celebrities. It’s the choice of many of the most well-known people who are part of different sectors, like online marketing expert Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard and fitness expert and entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi hosts thousands upon thousands of courses, that are used and explored by more than 35 million students all over the world. In the last the time this article was written, Kajabi is generating more than $650million in sales since its establishment in 2010.
Kajabi’s Pricing Strategies
The three pricing options that Kajabi provides are different from other online course creation tools in that they’re much more expensive. With monthly prices that start as low as $119, it’s not surprising that this can impede some people who want to give the service a shot. With the abundance of important features included within every plan, the price is reasonable.
Kajabi’s pricing plans start by offering the Basic plan priced at $149 per month or $119/mo if billed annually. With this tier, you are able to design three products, gain an maximum of 1 000 active clients, and make websites that you are able to modify using the tools provided by Kajabi’s platform. Additionally, you get unlimited landing webpages, unlimitted marketing e-mails, and unlimited access to useful resources, such as one-on-one customer support as well as Kajabi University.
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In addition to the Basic plan, there’s the Growth plan, which happens to be the most sought-after plan on the platform with a monthly cost of $199 or $159/mo when paid annually, as well as the Pro plan for $399 per month or $319/month annually and is packed with every feature you’d want when designing and selling your course. Kajabi does not currently offer a free plan option. But a 14-day no-cost trial is available on all three plans. A trial extension that runs as long as 30 days also available on selected blogs. So if you want to test the waters and determine if Kajabi is the best choice for you, then the brief free trial is the best option.
Kajabi: The Good and the Bad
The Pros – What We Like About Kajabi
- The integrated marketing suite. Kajabi’s in-house marketing suite of tools, such as email marketing and automation are specifically designed to be optimized for business, and it isn’t necessary to integrate with any other third-party service for that!
- The software for sales funnels. Another of the platform’s best-selling points is the Pipeline Builder. Pipeline Builder lets you make use of tested and understood blueprint templates – no need to be overly complicated!
- Customization without limits. From designing professional-looking course websites down to the custom domain, Kajabi lets you customize to your heart’s content – and even create your own brand from scratch.
- The simple and intuitive site as well as course editor. Making content using the site and course creator software was never so easy and swift, and it takes less time and effort to get everything done.
- Unlimited integrations are endless. Apart from native integrations to 10 e-commerce, marketing and analytics solutions, connecting to the app Zapier allows you to explore and choose among more than a thousand non-native platforms to increase effectiveness.
- Establishing meaningful relationships with students and fellow instructors. Kajabi’s Community feature allows you to connect with students enrolled in any of your courses. It also lets you connect, network, and celebrate with a multitude of teachers who happen to be in the same position as you.
The Cons – What We Do Not Like
- The steep pricing plans. Kajabi’s three pricing plans are more than the typical monthly prices that other providers offer. There’s not a free option neither.
- There are no built-in tools for issuance of certificates. You might need to connect to a third-party certificate app if you plan to make custom-designed certificates of various types.
- Insufficient tools for instructor-student engagement. We aren’t happy with the absence of some particular features, including proper discussion forums and the ability to randomly assign quizzes or assignments. Brendon Burchard Kajabi Video
A Review of Kajabi’s Features
Ease of Use and Experience
One thing we like the most about Kajabi is its surprisingly simple user experience. For one, most of the User Interface (UI) is organized. If you check the dashboard menu, you will see that the functions are divided into five major sections – Website Products, Sales Marketing, and People. The layout of the menu does not allow for obstruction, since some of the aspects that belong to the specific section can be collapsed. The UI layout is very consistent that reflects Kajabi’s “all-in-1” brand name. You can build an online landing page, change your course, and even communicate with your instructors on one site.
The search assistant is a tool that comes in handy anytime you’re looking for something difficult to locate. The Kajabi Assistant is located at the top of the dashboard, in the form as a “search bar, and allows you to search for items and tools on the site by typing in the keywords. As mentioned previously the courses and site builder sections can be moved and dropped and make the process much easier without needing to learn how to navigate the site. Kajabi is more user-friendly and has a less arduous learning curve compared to a couple of its contemporaries. It also supports multiple languages other that English in case you want to expose your content to broader viewers.
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Course Development and Engagement
Product Blueprints
Once you explore Kajabi’s course creation function, you may be able to see a collection of templates for courses or products, or what the platform calls them blueprints. Each of the product blueprints is different in its structure and style and can be customized to meet the needs of any instructor.
In the blueprints that are listed are Mini Courses as well as Online Courses as well as Drip Courses. Mini Courses are quick-form courses which are generally designed as a means of gaining the brand’s value, whereas Online Courses are full-version courses that have a complete structure of content that are designed to provide a “world-class” education experience. Drip courses on the contrary, are classes which are planned over an established period of weeks or days. Also called Evergreen Training courses, it’s a much more convenient method of sharing your content when you or your students are busy working on other projects.
Kajabi is known to many as a renowned premium course maker. But, aside from the courses, the blueprints also allow you to make a membership site for your members to enjoy exclusive content and a coaching session lasting 12 weeks. There’s also a blank template that allows you to create your own course or product from the ground up!
Categories, Posts, and Content Uploads
If you continue to explore the course builder you’ll see the outline of the sections and lessons which have been automatically added when you select any of the course blueprints. In Kajabi’s instance, these sections and lessons are called categories and posts, and vice versa. The posts are where you put in different kinds of content, such as text, video and images, whereas the categories act as folders for the posts that are stored.
You can also include subcategories for posts in a category if you want to structure your content flexibly. You can also move and rearrange the outline. Kajabi accepts a broad range of media and text files to be added to your posts, such as MP4 and MOV files, MP3 and WAV files, PDFs, and even Word documents. Upload any of them either from your computer folders or via cloud-based file sharing platforms such as Google Drive and Dropbox. You can also duplicate and paste URLs of your videos to your blog posts!
As with a handful of other platforms for creating courses, Kajabi allows you to use the feature of bulk uploads. Similar to the name, you can add all your files to your courses in the same tab. This one is handy, especially if you’re busy performing other tasks.
Course Player Templates
Kajabi provides a selection of 10+ themes for course players. Contrary to other LMS platforms that only allow you to be offered the choice of only one of three theme options, Kajabi lets you have the choice of selecting several themes to suit various products. Similar to the course outline builder, it’s relatively simple to modify any theme to match your preferences. You can also incorporate elements of your company’s image including logos or images as well as font designs into the course player to add a your own personal style. Brendon Burchard Kajabi Video
Quizzes and Student Interactions
Kajabi has a quiz feature called Assessments where you get to create quizzes and assignments and add them as part of your curriculum. Assessments can be a great way to determine whether your students have learned something from the course you’ve taught them. With the assessment option, you are able to choose from three different types of questions: multiple-choice multi-selection, or paragraph-style. You can even set a passing score to motivate your students to be more engaged with your material more.
In addition aside from that, in addition, the LMS website also has been able to make strides in creating areas for teachers and students to connect. Through the Community feature your learners are given access to participate and leave comments on any of your courses through their dashboards. You can also write your blog posts to discuss with other students your lessons from the past and your upcoming content. The community feature is available as a separate item or as a part of your membership space.
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Website Design and Customization
Why should you upload your course materials on your website’s domain as well as WordPress site when Kajabi has the platform and tools to create one within the platform? Kajabi provides unlimited web hosting across 3 pricing options. What’s awesome about it is you’re guaranteed instant safety and security with an automated SSL certification as well as an experienced team of experts to maintain your website.
You’re also given the liberty to personalize your domain as well as choose from a wide array of professional, one-of-a-kind themes, which you can customize to your hearts content! It doesn’t stop there: if you’re an expert edupreneur and are a member of the Growth plan and above, you get to use custom-designed themes that are built to fit your ever-expanding needs and also take away any Kajabi logos and substitute it with your personal brand!
Page Builder
Similar to the course builders we’ve talked about previously, Kajabi’s page builders allows you to alter any of the available website themes with a suite of easy-to-use and user-friendly editing tools. After further exploration, you will be greeted with sets of blocks that can be customized and sections. They’re essentially like the categories and posts from when we’ve discussed our course building tool. Blocks are referred to as the components that comprise the content of the website which includes text, media files, as well as clickable button. Sections on the other hand are formed by a variety of well-arranged blocks.
There are more than 40 pre-designed sections templates that you can pick from the dashboard of the page builder. Since we’re all connected to our phones and tiny tablets, it makes total sense for Kajabi to let your site automatically adjust to a mobile layout. You can go an extra mile by choosing the element of your site you would like members to view. With all the necessary tools to make your site look how you would like it to appear the page builder from Kajabi is not just extremely flexible, but also fast to use.
Blogging and Other Web-based Features
Other LMS platforms may not provide this feature, but Kajabi lets you create sections of your website that is dedicated to your blog, where you can share comments and updates about your course’s content. If you’re looking to get the most out of your Kajabi-made site, the service provides you a space where you can post your blog posts without limitations. Start by creating your blog posts by making one using an editor for text. You may incorporate SEO elements if you’d like to have a wider reach and organize your blog posts into various categories, and even alter the way you want your entire blog section to look.
Kajabi’s built-in blogging features may not be as on par as WordPress or Blogspot, but it has enough tools to be manageable. In addition, you can create podcasts to promote on your website. You can upload audio recordings of your podcast that will be hosted on your website and distributed to the major podcast listening platforms such as the Apple Podcasts platform and Spotify. When uploading a podcast episode, you have two options: release it as a podcast that is public for free or make an exclusive private one which only your subscribers are able to access. Brendon Burchard Kajabi Video
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Marketing and Sales and Marketing
One of the reasons that make Kajabi so popular among edupreneurs is its array of sales and marketing tools that are supremely easy and straightforward for even those who aren’t marketing experts to use!
E-mail and Affiliate Marketing
A big draw among the crowd, Kajabi’s built-in email marketing feature allows users to send out e-mails that are related to your course or website to your subscribers students within the comforts of the platform. But you may be surprised that it does more than sending e-mails. With the aid from Kajabi Automations, you get to automate sequences of emails that are triggered by various user actions. For example, when your student is successfully logged in to one of your courses after the checkout process, a welcome email will be automatically delivered into their email inbox. If another course is not performing the course, an upsell will be delivered to offer suggestions for improvement Brendon Burchard Kajabi Video
You can create as many emails to your campaigns as you wish and schedule each one in accordance with your preferences. You can also choose which of your members gets the messages. The management of e-mails has never been more complete and easy to manage. Contrary to other LMS sites, Kajabi already provides you with marketing tools for e-mails. You don’t require integrating with other third-party platforms in order to make it work.
Apart from that, Kajabi also has an affiliate marketing function that lets you assign some of your members as affiliates in order to in promoting your site on behalf of your company. In addition to paying them the commission rate it is also possible to track their performance to see how they can contribute to increasing your conversion rates and click rates. Brendon Burchard Kajabi Video
Pipeline Builder
Another of Kajabi’s standouts can be its Pipeline Builder, where you are able to design specialized marketing funnels that do not have any overly complicated problems. While other platforms have similar features, which require more time and effort however, Pipeline Builder is a breeze to use. Pipeline Builder is designed to be so quick and easy that even the uninitiated can make better use of it. This feature is stunning and lets you select from a variety of pre-designed funnel blueprints or templates for pipelines. This includes:
- Freebies are great for when you want to offer a freebie as a lead magnet to build your email list
- Sales Page OVO – for any time you wish to persuade your public to buy your product by utilizing the sales page
- Product Launch OVO – for whenever you’re launching a course or other product
- Zoom Webinar OVO – for any time you wish to promote your product via web training seminars
- Free Book OVO is a great resource for any time you wish to promote your content with an online book for free download.
- Coaching Campaign OVO is for when you’re trying to promote your courses through a series of coaching sessions
- Blank design – for when you’d like to construct the sales funnel you want from the starting
After you pick one of the pipeline blueprints Kajabi instantly creates pages and emails you’ll require to create an efficient sales funnel. You can customize how you want your pipeline to look to your customers. You may even change the design of your landing and checkout pages, for example you can change the theme to something different There is a library with more than 40 templates for landing pages that you can choose from.
Optional Payment Options and Price
Kajabi allows you to integrate seamlessly with the payment gateway platforms Stripe and PayPal to ensure that your students can choose one of them to pay for your course. Stripe is a popular payment option that allows credit and debit card transactions as well as various e-wallet companies across the world. PayPal, on the other on the other hand, is an option to subscribe as well as multi-payment plans. There aren’t any charges for transactions on Kajabi’s side since all the money you earn are instantly transferred to your bank account.
In terms of pricing options, Kajabi provides you a wide range of pricing options. You can either cost your pupils for the services at various times (one-time or subscription and multi-payments) or hand them out at no cost. You can also choose to select if you’re going to charge a specific amount for a specific product or multiple products, and specify specific dates your members can access within a specific time frame. You also get to generate coupons to further motivate your customers to purchase all of your products. Brendon Burchard Kajabi Video
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Integrations to Third-Party Services
Kajabi has a variety of built-in services needed to make and market your courses, but you also have the option to connect to third-party applications to provide an additional boost of functions. The platform is currently able to support the integration of ten natively-built integrations, such as the popular analytics provider Google Analytics and app automation service Zapier. Zapier comes in very handy because it allows connections to hundreds of third-party apps and tools including e-commerce and user experience.
Customer Support and Training Resources
When it comes to customer support, Kajabi has a bigger advantage over the rest as it is one of the few course creation platforms that offer 24/7 live chat assistance. In contrast to other similar platforms that offer customer support, Kajabi’s team is always ready to assist you if you’re struggling to create pages or courses, among other important issues, anytime and from anywhere. However, it’s important to note that this 24 hour service is only available to instructors that are on the Growth plan up to for Basic users live chat support is scheduled for certain times and times on weekdays. The approach of Kajabi’s customer service has been well-received by many who use it to design meaningful courses. Brendon Burchard Kajabi Video
For tools to train, Kajabi provides the user a range of access to use resources to learn and get used to. Kajabi Hero University Kajabi Hero University is packed with tutorials, courses and educational content specifically targeted at educators and edupreneurs who want to jumpstart or improve their position in the course creation world. You’re also invited to every day Q&A webinars that feature prominent experts from various areas as guests. Additionally If you’re in search of other advice and tricks assistance, the help section will be there to help you on your way. Apart from the platform’s Hero University, there is Kajabi’s Hero Rewards program, where course creators are rewarded with tons of sweet perks as they meet their goals.
What else is missing in Kajabi?
Kajabi may be a great all-in-one solution to create and promote your course content However, we need to take care of a few essential things that are missing. The majority of these would have been extremely helpful to improve the experience. These are some of the things we would like to see added to Kajabi’s system in the near future:
- Built-in tools for issuance of certificates and certificates. Although some of them offer this option instructors who utilize Kajabi frequently will need to connect to third-party software that specialize in issuing certificates, such as Accredible.
- More diversity in question types. While we may appreciate the platform’s handling of assessments within courses, we wish that the absence of options for question types as well as randomization of these types and their randomization to be resolved as quickly as possible.
- Additional payment options. At the time of writing, only transactions via Stripe as well as PayPal are accepted. Not only that, but we don’t appreciate how there are limits as well.
- A public API key. This could be useful in making custom integrations, such as the ability to let your subscribers login using a single sign-in option in other apps.
Alternatives to Kajabi
Kajabi could have the majority of the features an Edupreneur could dream of. But with the steep price plan and a certain lack in terms of functionality, the site could make some people turn away. If you’re seeking alternatives that have collective similarities in comparison to Kajabi regarding performance and reliability we’ve listed a few worthy competitors that you may think about in your decision. Brendon Burchard Kajabi Video
- New Zenler is an online course platform that provides all-in-one solutions similar to Kajabi. The only significant distinction is in the cost – starting at only $67/month, you can create unlimited courses and advertise to your audience of choice without having to worry about spending a dime!
- Podia does not just claim to be a creator-friendly platform. It’s also extremely easy to use, far easier than Kajabi! Although you can make use of marketing features, it’s much lighter than the other. However, when you consider the budget-friendly price we can understand the way Podia will appeal to individuals who are just starting out in the business.
- While Kajabi does not have credentials or sophisticated quiz functions, Thinkific makes up for these features. With its affordable price It certainly has higher-end features than the other has as well as live lesson courses and a built-in app integrations store.
- Teachable is like Thinkific in the way it operates. However, it is important to understand the way that Teachable can integrate additional payment options, as it can support Google Pay and Apple Pay which are two gateways Kajabi doesn’t have. You can also avail one-on-one coaching as well as other essential features.
Conclusion
Overall, Kajabi successfully knocks it out of the park for providing nearly all of the tools that most entrepreneurs utilize. It certainly has the essentials anyone must need including the intuitive features needed to design a professional web pages to the fantastic integrated marketing suite that includes the inclusion of easy-to-understand diagrams of sales funnels as well as efficient email marketing tools.
There may be a few tools that are missing for example, the issuance of certificates specifically. Plus with a steep price tag, it may not be the best option for those with a tight budget. We do recognize that even though Kajabi performs great as an all-in one solution for creating courses but it’s not without limitations. However, that doesn’t stop it however, from becoming a favorite among experienced business owners and creators!
If you’re still searching to find an LMS that offers everything you require on one platform, Kajabi is something you must seriously think about.
FAQ Brendon Burchard Kajabi Video
What does the word Kajabi translate to?
The term “Kajabi” is derived from a word of Islamic as well as Arabic origin, which translates to “to fly.”
Do I have the ability to sell physical items on Kajabi?
Yes! In addition to the normal classes, you can also sell physical products through Kajabi. You can also connect with Shopify to create a fully-functioning e-commerce shop on the platform!
Regarding marketing via e-mail, is it possible that Kajabi could be able to replace MailChimp?
Since Kajabi already comes with E-mail marketing tools integrated within the platform, it makes sense that it’s sufficient to replace third-party programs such as MailChimp. However, if you do want to use this feature, Kajabi still allows you to connect it with other applications as well.
Are you sure that Kajabi mobile-friendly?
Yes! Kajabi also has an app that can be downloaded on mobile for you and your subscribed members can access all your course materials even when on the go. Brendon Burchard Kajabi Video
