Many learning management system (LMS) platforms offer many crucial features that can be utilized whenever you create meaningful content. While there could be a lot of sites that let you utilize advanced marketing tools to advertise your courses to your desired audience, others might not offer all of these features. Although some sites provide simple-to-use course-building tools, there will also be some that have an editing experience that is so complicated it turns its users off.
Among a sea of e-course platforms There are some that provide more than a simple editing interface, but also an array of marketing and sales functions. And on top of that they also provide you with nearly everything you could think of such as 24/7 assistance and training resources to top-notch analytics. All-in-one course platforms let you discover the world beyond your boundaries One of them that provide it is Kajabi.
In a nutshell What is Kajabi? Travis Rosser @Kajabi
Kajabi can be described as an online service that allows you to create and sell your courses to an audience of students. Branded as an all-in-one service, Kajabi provides edupreneurs from all aspects of their lives with the most efficient and essential features needed to not just build a professional-looking site for your courses, but help them rise to new heights. Kajabi is widely praised and considered to be one of the top online learning platforms, with an overwhelmingly positive score of 4.6 out of 5 on Trustpilot.
What is it that makes Kajabi so popular and well-received by its users? Well, there are quite numerous reasons that make the platform extremely convenient for all to utilize. Firstly, it’s the extreme ease of use. From course creation to the marketing services, nearly all of Kajabi’s aspects can be easily digestible even for those who are only beginning to get started in the world of e-learning. The majority of them are advanced, which gives instructors who administer the course an edge over the rest. In addition it allows budding entrepreneurs like you run and develop an online course without having to go elsewhere if anything else is missing. Kajabi provides all the tools that anyone could require and is a true testament its ‘one stop shop name.
What Does It Let You Do?
There are a variety of ways that Kajabi lets you do as an all-in-one e-course solution. We’ve put together a list in bullet points of the key attributes that you ought to watch out for when you’re thinking about the option. In essence, Kajabi allows you:
- Create interactive and engaging courses with a wide array of customizable tools, media files, and templates you can select depending on your preferences;
- Create a visually appealing website to house your course contents and products, as well as a blog where you can keep your students updated on what’s new.
- Make the most of landing pages, checkout pages and other effective methods to increase your earnings, expand your reach beyond the limits and boost conversion rates;
- Decide how you would like to invoice your courses and other products to your students – whether it’s a one-time fee or a monthly subscription
- Design and build effective sales funnels without any problems through the use funnel templates and funnel blueprints;
- Utilize its in-house marketing and analytics suite with e-mail marketing and CRM as well as automation tools;
- Create and manage your affiliate links.
- Explore a wide variety of community, customer service, and training resources in conjunction with the Kajabi University feature.
The Big Names Who Have Utilized Kajabi
Kajabi is trusted and used by more than 16,000 companies and celebrities. Kajabi is the preferred choice of many of the most well-known people who are part of different sectors, like online marketing expert Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard fitness expert entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi hosts thousands on thousands of courses which are accessed and explored by more than 35 million students from across the globe. At the time of the time this article was written, Kajabi has generated over $650 million in sales since it was founded in 2010.
Kajabi’s Pricing Plans
The three pricing plans Kajabi provides are different than other online course-making services in that they’re more expensive. With monthly prices that start as low as $119, it’s no wonder that this might be an issue for those who would like to give it a try. But considering the huge amount of important features included into every plan, the price is reasonable.
Kajabi’s pricing plans start by offering the Basic plan, which costs $149 per month, or $119/month for billing annually. This plan lets you can create three products, reach an maximum of 1 000 active clients, and design your own website you can customize with tools fully provided by Kajabi’s platform. Additionally, you get unlimited pages for landing webpages, unlimitted marketing emails and access to unlimited valuable resources, including one-on one customer service and Kajabi University.
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In addition to the Basic plan, there is the Growth plan, which happens to be Kajabi’s most popular plan with a monthly cost of $199 or $159/mo if paid annually, as well as the Pro plan for $399 per month or $319/month annually and is packed with all the features you could ask for when creating and selling your courses. Kajabi does not currently offer a free plan option. There is however a fourteen-day no-cost trial is offered for all three plans. An extended trial that lasts for up to 30 days also offered on select blogs. So if you’re looking to test the waters to determine if Kajabi is the right fit for you, the limited trial period is the ideal method to start.
Kajabi: The Good and the Bad
The Pros – What We Like About Kajabi
- The built-in marketing suite. Kajabi’s marketing suite in-house of tools, such as e-mail marketing and automation, are designed to be optimized for businessuse, and you don’t have to connect with any other third-party service for this!
- The software that creates sales funnels. Another one of the platform’s best-selling points is the sales Pipeline Builder lets you make use of well-tested and understood blueprint templates – no need to be overly complicated!
- The ability to customize without limitations. From designing professional-looking course websites up to the customized website, Kajabi lets you customize to your heart’s content – and even create your own brand from scratch.
- The simple and intuitive site along with course editors. Making content with the site and the course creator software was never this simple and fast, since it takes less effort and time to complete the task.
- Limitless integrations are endless. Apart from native integrations with the ten marketing, e-commerce and analytics services, connection to Zapier’s app lets you to explore and choose from more than a thousand non-native platforms that can improve your efficiency.
- Making lasting connections with students and fellow instructors. Kajabi’s Community feature lets you engage with the students in your classes. It also lets you make connections, network and share your joy with hundreds of teachers in the same shoes as you.
The Cons – What We Do Not Like
- The pricing plans are hefty. Kajabi’s three pricing plans are more than the typical monthly prices that other providers offer. There’s no free plan available neither.
- There is no built-in tool to issue certificates. It is possible to connect to a third-party certificate app if you plan to create custom-made ones of various types.
- Insufficient tools for instructor-student engagement. We aren’t happy with the absence of certain tools, such as adequate discussion forums, as well as the ability to randomize the assignments or quizzes. Travis Rosser @Kajabi
An Overview of the Kajabi Features
Ease of Use and Experience
One thing that we like about Kajabi is the surprisingly easy user experience. One of the reasons is that the platform’s User Interface (UI) is structured. If you look at the screen menu, you’ll see that the functions are arranged into five main sections: Website, Products, Sales, Marketing, and People. The menu’s design leaves no space for clutter, as some elements that are associated with specific sections are able to be collapsed. The UI design is very consistent, reflecting Kajabi’s ‘all-in-one’ trademark. You get to create a landing page, modify your course, and even engage with other instructors on one site.
The search assistant is a tool that can be useful when you need to search for something difficult to find. The Kajabi Assistant is located at the top of the dashboard, in the form of a search bar, it allows you to search for tools and items on the website by typing in the search terms. Like we said that both the Kajabi website builder and course builder sections are drag-and-drop and make the process much easier without the need to know how to navigate it. Kajabi is a more streamlined learning curve than several of its peers. It can also be used in other languages that English for those who want to share your content with broader viewers.
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Course Development and Engagement
Product Blueprints
If you take a look at Kajabi’s courses design feature, you will soon encounter a list of course or product templates, or, as the platform refers to them blueprints. Each blueprint for a product varies in structure and type and is readily tailored to meet the needs of any instructor.
In the blueprints that are listed are Mini Courses and Online Courses, and Drip Courses. Mini Courses are short-form quick courses, which are typically designed as a means of gaining the brand’s value, whereas Online Courses are full-version types that have a complete structure of content that are designed to provide the “world-class” learning experience. Drip courses on the contrary, are classes which are planned over the course of a specified number of days or weeks. Also called Evergreen Training courses, it’s an efficient method to distribute your content when you as well as your students are occupied with other activities.
Kajabi is known to many as a well-known premium course maker. Apart from kinds of courses offered, the blueprints allow you to create a membership space that allows your customers to access exclusive content and a coach session that spans 12 weeks. There’s also a blank template where you can create your own course or product completely from scratch!
Categories Posts, Categories, and Content Uploads
As you further explore the course builder you will notice the outline of the sections and lessons that have been automatically added when you select one of the blueprints for your course. In Kajabi’s case, those parts and the lessons known as categories and posts, respectively. The posts are where you insert various types of content, like text, videos images, and text, while the categories act as folders for the posts that are kept.
You can also include subcategories for posts in the same category, if you wish to arrange your content in a flexible way. You may also drag and rearrange the outline. Kajabi accepts a variety of media and text files that can be used to add to your posts. These include MOV and MP4 files, WAV and MP3 files, PDFs, and even Word documents. Upload any of them either through your computer’s folders or file-sharing cloud platforms such as Google Drive and Dropbox. You can even add existing URLs of your video to your posts!
Like several other course-making platforms, Kajabi allows you to utilize the feature of bulk uploads. As the name suggests that you can upload all the files you have uploaded to your courses in one tab. This one is handy particularly if you’re doing other important stuff.
Course Player Templates
Kajabi provides a selection of over 10 course player themes. Contrary to other LMS platforms, where you’re given the option to choose only one of three theme options, Kajabi lets you have the option of choosing various themes for the different products. Similar to the course outline maker, it’s simple to modify any theme to fit your style. You can even incorporate details that represent your brand like your logo images, fonts, and design into your course player in order to give it a a personal touch. Travis Rosser @Kajabi
Questions and student interactions
Kajabi has a quiz feature called Assessments. It allows you to create quizzes and assignments and add them as part of your class. Assessments can be a great method of determining the extent to which your students gained from the curriculum you’ve given them. With the assessment feature, you get to choose between the three primary types of questions: multiple-choice multiple-selection, and paragraph-style. You can even set an acceptable score to encourage your students in engaging with your content more.
Aside from that aside from that, the LMS website has been able to make strides in creating areas for teachers and students to communicate. Through the Community feature, your learners are given access to participate and leave comments on any of your courses via their dashboards. You can also write your posts to discuss with other students your previous lessons and also your future content. The community feature can be accessed either as a standalone product or as an element of membership.
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Website Design and Customizability
Why share your course contents on your website’s domain or WordPress site when Kajabi offers the platform and tools you need to build one on the platform? Kajabi offers unlimited web hosting across three pricing plans. What’s great about this is you’re guaranteed instant safety and security with the automatic SSL certification as well as the support of a team to manage your website.
You’re also given the liberty to customize your domain, and also pick from a range of unique, professional themes, all of which you can modify to your heart’s content! This doesn’t stop there. If you’re an expert edupreneur and are a member of the Growth plan and higher you are able to import custom-made themes built to meet the ever-changing needs of your business as well as take away all Kajabi branding and replace that with your personal brand!
Page Builder
Just like the course builder we’ve mentioned earlier, the page builder from Kajabi allows you to alter any of the given website themes with a suite of user-friendly and intuitive editing tools. Upon further exploration you’ll be presented with a variety of customizable blocks and sections. They’re similar to those categories as well as posts that we’ve discussed when we’ve talked about how to build courses. Blocks are the components that comprise the site’s content including media files, text or clickable icons. Sections, on the other hand are formed by a variety of carefully-arranged blocks.
There are over 40 preset section templates that can be picked from the page builder’s dashboard. As we’re all glued to our smartphones and small tablets these days it’s logical for Kajabi to have your website automatically adapt to a mobile layout. You can even go the extra mile by choosing the elements of your website you want members to see. With all the necessary tools to build your site how you would like it to appear the page builder from Kajabi is not only super flexible but also quick to handle.
Blogging and Other Web-based Features
Other LMS platforms may not provide this feature, however Kajabi lets you create an area on your site dedicated to your blog where you can post comments and updates on your course content. If you’re looking to get the most out of your Kajabi-made site it provides an area where you can do so without limits. You can get started with the blog post by making your own using the text editor. It is possible to include SEO elements if you’d like to expand your reach, group your posts into various categories, and even alter the way you want your entire blog section to look.
Kajabi’s built-in blogging tools may not be as on the same level as WordPress or Blogspot, but it has enough tools to be manageable. Additionally, you can also create podcasts that you can promote on your website. You can upload audio recordings of your podcast that will be hosted on the website and then distributed to major podcasting platforms, such as the Apple Podcasts platform and Spotify. If you upload a podcast episode there are two options: release it as a public podcast free of charge or create an exclusive private one which only your subscribers can get access to. Travis Rosser @Kajabi
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Marketing and Sales
One of the reasons that make Kajabi so well-liked among entrepreneurs is its slew of marketing and sales tools that are supremely easy and straightforward to even non- marketing experts to use!
E-mail and Affiliate Marketing
A huge draw among the crowd, Kajabi’s built in e-mail marketing function allows users to send out e-mails about your course and website to your subscribers students from the comfort of the platform. You might be surprised that it can do more than sending e-mails. With the help from Kajabi Automations, you get to automate sequences of emails that are triggered by different kinds of user actions. For instance, if your student is successfully logged in to one of your courses after checking out, a welcome message will be sent automatically to their inbox. If the course performs poorly then an upsell message is sent to suggest an improvement Travis Rosser @Kajabi
You are able to create as many e-mails to your campaigns as you want and schedule each of them in accordance with your preferences. You can also choose which of your members gets the messages. E-mail management has never been so extensive and yet simple to manage. In contrast to other LMS websites, Kajabi already provides you with marketing tools for e-mails. You don’t require the integration with third-party platforms in order to make it work.
Aside from that, Kajabi also has an affiliate marketing option that lets you assign certain members of yours as affiliates who can help promote your content on behalf of your company. In addition to paying them a commission, you may also track their performance to see how well they contribute to increasing your conversion and click rates. Travis Rosser @Kajabi
Pipeline Builder
Another of Kajabi’s top features are one of the best features is Pipeline Builder, where you are able to design specialized marketing funnels that do not have any overly complicated issues. While other platforms provide similar features that require more effort and time however, this Pipeline Builder is designed to be quick and simple that even beginners can make better use of it. This feature is stunning and allows you to choose from a collection of pre-made funnel templates or pipeline blueprints. This includes:
- Freebies – to be used whenever you’d like to provide a freebie as a lead magnet to increase your email list
- Sales Page OVO – to use any time you wish to convince your target audience to buy your product via a sales page
- Product Launch OVO – to use whenever you’re launching a course or any other product
- Zoom Webinar OVO – to use occasions when you need to advertise your products through web seminars
- Free Book OVO is a great resource for anytime you’d like to showcase your content the free digital book that you can download
- Coaching Campaign OVO – to use when you’re trying to promote your courses through a series of coaching sessions
- Blank plan – to use whenever you’re looking to create your sales funnel from the beginning
When you choose from one of the blueprints for your pipeline, Kajabi automatically creates a set of pages and e-mails you will require to create an efficient sales funnel. You can alter the way you wish your funnel to appear to your audience. You may even change the theme of your landing and checkout pages, for instance, to a different one – there is a library with more than 40 templates for landing pages that you can pick from.
Prices and Payment Methods
Kajabi lets you integrate seamlessly with payment gateways like Stripe and PayPal so that your students can choose between them when they pay for your classes. Stripe is the common payment option that accepts credit and debit card transactions, as well as select e-wallet providers all over the world. PayPal is, on the other hand, is available as an alternative for subscribers as well as multi-payment plans. There aren’t any transaction fees on Kajabi’s part since all the money you earn will be immediately transferred to your bank account.
When it comes to price options for Kajabi, it provides you a wide range of pricing options. You can either make your student pay for services at different dates (one-time subscription, one-time, or multiple payments) or hand them out to them for free. You also have the option to choose whether you’re planning to charge a specific amount for a specific product or multiple items, and establish specific dates for your members can access within a specific period of time. Additionally, you can create coupons that will further encourage your target audience to buy the products you offer. Travis Rosser @Kajabi
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Integrations to Third-Party Services
Kajabi has a variety of built-in features to help you create and market your courses, but you also have the option to connect to third-party apps for more functions. The platform currently supports the integration of ten natively-built integrations, such as the popular analytics provider Google Analytics and app automation service Zapier. Zapier can be extremely helpful because it allows connections to hundreds of third-party applications and tools, ranging including e-commerce and user experience.
Training and Customer Support Resources
In terms of customer service, Kajabi has a bigger advantage over its competitors because it is one of the few course creation platforms which provide 24/7 live chat support. In contrast to other similar platforms the Kajabi customer support team is always ready to assist you when you’re struggling to create pages or courses, among other issues that are important, at any time and wherever. It’s crucial to note that this 24/7 feature is available for instructors who are subscribed to the Growth plan and above – for Basic users Live chat is available at certain times and times during the day. However, Kajabi’s method of customer service has been well-received by many of the instructors who use it to design relevant courses. Travis Rosser @Kajabi
In terms of tools to train, Kajabi provides you a variety of ways to resources that you can master and then become proficient with. Kajabi Hero University Kajabi Hero University is packed with tutorials, courses and informational content that are specifically targeted at educators and edupreneurs, to help them gain traction or boost their position in the field of course development. There are also weekly Q&A-style educational webinars featuring prominent experts from various disciplines as guest speakers, and If you’re in search of more tips and tricks assistance, the help section is available to help you in the right direction. Apart from Kajabi’s Hero University, there is also a Kajabi Hero Rewards program, where course creators are rewarded with tons of sweet perks as they achieve their objectives.
What is the other thing that is missing from Kajabi?
Kajabi might be a fantastic all-in-one platform to develop and sell your course material however, we must take care of a few essential things that aren’t being addressed. A majority of them could have been extremely helpful in improving the experience. These are some of the things that we wish would be included in the Kajabi system shortly:
- Built-in tools that issue certificates and other credentials. Although some of them offer this option instructors who utilize Kajabi often will still require connecting to third-party software which specialize in issuance of certificates, such as Accredible.
- More diversity in question types. While we appreciate the platform’s handling of assessments within courses, we’d like that the absence of question type options – plus randomization of said types and their randomization to be resolved as quickly as possible.
- Additional payment options. At the time of writing only transactions made through Stripe or PayPal are accepted. In addition, we don’t appreciate how there are limitations as well.
- A public API key. This could be useful for custom integrations, such as letting your subscribed students sign in using the single sign-in option in other apps.
Alternatives to Kajabi
Kajabi could have the majority of the features that an aspiring Edupreneur could dream of. But with the steep price plan and a certain lack in features it might turn some people off. If you’re seeking alternatives that have similarity to Kajabi with regards to performance and reliability, we’ve listed some worthy alternatives that you might be considering in making your choice. Travis Rosser @Kajabi
- New Zenler is an online course platform that provides all-in one services that are similar to Kajabi. The only distinction is in the cost beginning at just $67 per month You are able to create unlimited courses and market to your target audience without worrying about the cost!
- Podia doesn’t just claim to be creator-friendly. It’s also very easy to use, much easier than Kajabi! While you get to utilize marketing tools, it’s much lighter than other. However, when you consider the budget-friendly cost we can understand the way Podia will appeal to DIY entrepreneurs getting into the business.
- While Kajabi isn’t a reputable platform and lacks sophisticated quiz functions, Thinkific makes up for them. With its affordable price and a wide range of features, it certainly offers more industry-level functions than the other has which includes live lessons and a built-in app integrations store.
- Teachable is similar to Thinkific in terms of how it operates. However, it is important to understand how the former can incorporate additional payment options, as it can support Google Pay and Apple Pay, two gateway services Kajabi doesn’t have. It also lets you utilize one-on-one training and other key features.
Conclusion
In the end, Kajabi successfully knocks it out of the park for providing nearly all of the features that most edupreneurs can make use of. It does provide all the features you need including the intuitive features needed to build a professional-looking website , to the impressive built-in marketing suite with the addition of simple plans for sales funnels, as well as effective marketing tools for e-mails.
There may be a few tools that are missing, such as the issuance of certificates specifically. Also, with its high cost, it may not be the best option for those with a tight budget. However, we understand that, while Kajabi does very well as an all-in-one solution for course creation but it’s not without limits. However, that doesn’t stop it but it is a favorite among experienced business owners and creators!
If you’re still searching for an LMS that can provide everything you require in one place, Kajabi is something you should strongly look into.
FAQ Travis Rosser @Kajabi
What does the word Kajabi refer to?
The term “Kajabi” derives from a word with Islamic (or Arabic origin that means “to fly.”
Can I sell physical goods on Kajabi?
Yes! Apart from the standard classes, you can also sell physical products through Kajabi. It is possible to connect with Shopify to create a fully-functioning online store on the platform!
Concerning e-mail marketing, is it possible that Kajabi could be able to replace MailChimp?
Because Kajabi already has E-mail marketing tools integrated within the platform, it’s logical that it’s sufficient to take over third-party apps like MailChimp. However, if you intend to make use of this feature, Kajabi still allows you to connect it with other applications as well.
Is Kajabi mobile-friendly?
Yes! Kajabi even offers an app that can be downloaded on mobile so that you and your subscribers can access all your course materials even when traveling. Travis Rosser @Kajabi
