A myriad of learning management systems (LMS) platforms offer many crucial features that can be utilized when you write content that is meaningful. Although there are plenty of sites that let you make use of advanced marketing tools to promote classes to your intended audience, others might not provide all these features. While some provide easy-to-use course-building tools, there will also be few that may have an editing experience that is so complicated it turns its users off.
Among a sea of e-course platforms There are a handful that offer not just the basic editing interface but also a myriad of marketing and sales functions. And on top of that they also offer almost everything you could think of, from 24/7 help and training tools to top-of-the-line analytics. All-in-one platforms for courses allow you to go beyond the limits of your abilities, and one of those that provide it is Kajabi.
A Quick Look Kajabi: What exactly is Kajabi? Beate Chelette Kajabi
Kajabi can be described as an online service that allows you to develop and market your courses to an student audience. Branded as an all-in-one service, Kajabi provides edupreneurs from all kinds of industries with the best and necessary features that will not just build a professional-looking website for your courses but also allow them to grow to greater heights. Kajabi has been critically acclaimed and considered to be one of the best online course platforms, gaining an overwhelmingly positive rating with a score of 4.6 out of five on Trustpilot.
What is it that makes Kajabi so popular and well-liked by its users? There are numerous factors that make this platform extremely convenient for all to utilize. Firstly, it’s the extreme user-friendliness. From the course creation to the marketing services almost all of Kajabi’s features are designed to be easily digestible even for those who are new in the e-course world. A majority of them are advanced, giving instructors the added edge over other instructors. Lastly, it lets budding entrepreneurs like you to run and create an online course without the need to look elsewhere in case something is not available. Kajabi offers all the tools anyone may need, living up to its ‘one-stop shop label.
What Can It Do? Do?
There are many kinds of options that Kajabi allows you to use as an all-in-one online course solution. We’ve compiled a list, in bullet form, of its important features that you may want to watch out for in the event you’re considering it. In simple terms, Kajabi allows you:
- Create engaging and interactive classes using a range of customizing tools, media files, and templates that you can pick in accordance with your personal preferences.
- Create a visually appealing website to display your course materials and materials and a blog where you can keep your students updated on what’s new.
- Make the most of landing pages, checkout pages and other effective methods to increase your profits, further your reach over the boundaries, and generate higher conversion rates.
- Decide how you would like to bill your courses and other products to your students – whether it’s a one-time payment or a monthly subscription;
- Build effective sales funnels without any issues by making use funnel templates and funnel blueprints;
- Use its own marketing and analytics suite that includes email marketing as well as CRM and automation tools;
- Create and manage your affiliate links; and
- Explore a wide variety of community and training tools, with the addition of Kajabi University.
Big Names That Have Used Kajabi
Kajabi is used and trusted by more than 16,000 companies and celebrities. It’s the go-to choice for many of the most well-known people who are part of different sectors, like the expert in online marketing Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard, fitness expert and entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi is the home of thousands of courses accessed and explored by over 35 million students all over the world. At the time of the time this article was written, Kajabi has generated over $650 million in revenue since it was founded in 2010.
Kajabi’s Pricing Plans
The three pricing options that Kajabi provides are different from other online course-making services in that they’re more costly. With monthly rates that start at just $119, it’s no wonder why this can impede some people who would be interested in giving the service a shot. With the abundance of features that are included into every plan, the price is understandably reasonable.
Kajabi’s pricing plans start with the Basic plan priced at $149 per month or $119/mo when billed annually. With this tier, you are able to design three products, reach a maximum of 1 000 active clients, and design a website that you can create with the tools offered by the platform. Additionally, you get unlimited pages for landing pages, unlimited marketing emails as well as unlimited access to helpful resources, including one-on-one customer support and Kajabi University.
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Apart from basic plans, there’s the Growth plan that happens to be the platform’s most popular offer with a monthly cost of $199 or $159/mo when paid annually. There is also the Pro plan at $399 monthly or $319/month yearly and is packed with all the features you could ask for when making and selling your courses. Kajabi currently does not offer an option to pay for the plan. But a 14-day free trial is available on each of the three plans. An extended trial that lasts for up to 30 days also available on certain blogs. If you wish to test the waters and see if Kajabi’s the right fit for you, then the brief free trial is the best option.
Kajabi: The Good and the Bad
The Pros and Cons – What We Really Like About Kajabi
- The built-in marketing suite. Kajabi’s in-house marketing suite of tools, which includes email marketing and automation are designed to be designed for businesses, so you won’t need to integrate with other third-party services for this!
- The software for sales funnels. Another of the most popular features on the platform, the Sales Pipeline Builder lets you make use of well-tested and understood blueprint templates – no need to overcomplicate yourself!
- Customization without limits. From the creation of professional-looking courses down to the custom domain, Kajabi lets you customize according to your own preferences – and even build your brand from scratch.
- The user-friendly and simple site along with course editors. Making content using the site and course creator software was never this simple and fast, since it requires less time and effort to complete the task.
- Unlimited integrations are endless. Apart from native integrations with ten e-commerce, marketing, and analytics services, connection to the app Zapier allows you to look and select from more than one thousand non-native platforms for better effectiveness.
- Making lasting connections with your students and instructors. Kajabi’s Community feature allows you to connect with students enrolled in your classes. You can also network, connect, and celebrate with tons of teachers in the same position as you.
The Cons – What We Do Not Like
- The pricey pricing plans. The three plans offered by Kajabi are greater than the average monthly rates that other providers offer. There’s no free option available as well.
- No built-in tools to issue certificates. It is possible connect to a third-party certificate application if you intend to design custom-made certificates of various types.
- There aren’t enough tools to facilitate student-instructor engagement. We don’t appreciate the lack of some particular tools, such as proper discussion forums and the ability to randomize tests or assignments. Beate Chelette Kajabi
A Review of Kajabi’s Features
Ease of Use and Experience
One thing we love one thing we like about Kajabi is its surprisingly simple user experience. First, the majority of the user interface (UI) is structured. If you may notice on the dashboard menu, you will see that the functions are divided into five major sections: Website, Products, Sales, Marketing, and People. The menu’s design leaves no space for confusion, as certain aspects that belong to a specified section are collapsible. The UI style is very uniform, reflecting Kajabi’s ‘all-in-one’ hallmark. You get to create a landing page, modify your course, and interact with your fellow instructors through one website.
It has a search assistant tool that comes in handy anytime you’re looking for something difficult to locate. The Kajabi Assistant is found at the top part of the dashboard in the shape of a search bar, it allows you to search for tools and items on the website by typing in the words. As mentioned previously, both Kajabi’s website builder and course builder sections are drag-and-drop and make the process much easier without having to know how to navigate the site. Kajabi is more user-friendly and has a less arduous learning curve compared to several of its peers. It can also be used in other languages that English for those who want to expose your content to broader audiences.
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Course Creation and Engagement
Product Blueprints
When you go through Kajabi’s course creation function, you may quickly come across a variety of templates for courses or products or, as the platform calls it blueprints. Each blueprint for a product is different in its structure and style and can be easily modified to meet the needs of any instructor.
Included among the listed blueprints are Mini Courses as well as Online Courses as well as Drip Courses. Mini Courses are short-form , quick courses, which are typically designed as a means of gaining the brand’s value, whereas Online Courses are full-version courses that have a complete structure of content created to offer the “world-class” learning experience. Drip courses on the contrary, are classes that are scheduled over an established period of days or weeks. Also called Evergreen Training courses, it’s a much more convenient way to share your content when you as well as your students are occupied with other activities.
Kajabi may be known by many as a renowned premium course-maker. Apart from kinds of courses offered, the blueprints also allow you to make a membership site for your members to enjoy exclusive content and a coaching session for 12 weeks. You can also download a blank template which allows you to design an entire course or product completely from scratch!
Categories Posts, Categories, and Content Uploads
If you continue to explore the course builder you’ll notice an outline of sections and lessons which have been automatically added if you choose any of the course blueprints. In Kajabi’s case, those parts and the lessons called categories and posts, respectively. Posts are the places where you put in different types of content, like text, videos, and images, while the categories serve as folders in which the posts are stored.
You may also incorporate subcategories of posts under the same category, if you wish to organize your content more flexiblely. You can also alter the outline by dragging it around. Kajabi accepts a wide variety of text and media files that can be used to add to your posts. These include MOV and MP4 files, MP3 and WAV files, PDFs and Word documents. Upload any of them via your computer’s folders, or through file-sharing cloud platforms like Google Drive and Dropbox. You can duplicate and paste URLs of your video to your posts!
Like a few select course-making platforms, Kajabi allows you to use the feature of bulk uploads. Like the name implies it allows you to upload all your files to your courses on one page. This can be useful, especially if you’re busy performing other tasks.
Course Player Templates
Kajabi provides a selection of over 10 course player themes. In contrast to other LMS platforms that only allow you to be offered the choice of one or three themes, Kajabi lets you have the option of choosing different themes for different products. Like the outline creator, it’s easy to customize any theme to match your preferences. You can also incorporate elements that represent your brand, such as the logo images, fonts, and designs into the course player to add a an individual touch. Beate Chelette Kajabi
Quizzes and Student Interactions
Kajabi has a quiz feature called Assessments. It allows you to design and create assignments and quizzes and then add them to the course of your class. Assessments can be a great way to determine the extent to which your students gained from the lessons you’ve provided them. With the assessment feature, you get to select from three main types of questions: multiple-choice multiple-selection, and paragraph-style. You can also set an acceptable score to encourage your students in engaging with your content.
Apart from that in addition, in addition, the LMS site has also made progress in providing spaces for teachers and students to connect. Through the Community feature, your students are able to comment and interact with any of your courses via their dashboards. You can even write in your blog posts for discussion with your fellow students about your lessons from the past as well as your future content. The community feature can be accessed as a separate item or as a part of your membership space.
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Website Design and Customization
Why would you want to publish your course content to your web domain as well as WordPress website when Kajabi has the platform and the tools to build one on the platform? Kajabi provides unlimited web hosting for three pricing plans. The best part is that you’re guaranteed instant security and security through an automatic SSL certification and the support of a team to manage your site.
Additionally, you have the freedom to personalize your domain as well as choose from a range of premium, unique themes, all of which you can modify to your liking! It doesn’t stop there: If you’re an expert edupreneur and are a member of the Growth plan or higher, you get to use custom-designed themes that are built to fit your ever-expanding needs and also eliminate all Kajabi logos and substitute that with your own!
Page Builder
Just like the course builder we’ve mentioned earlier, the page builder from Kajabi lets you modify any of the available website themes with a suite of easy-to-use and user-friendly editing tools. After further exploration you’ll be presented with sets of blocks that can be customized and sections. They’re similar to post categories, and categories from when we discussed the course builder. Blocks are referred to as the components that comprise the site’s content which includes media files, text as well as clickable button. Sections, on the other hand are made up of multiple well-arranged blocks.
There are over 40 pre-designed section templates that can be picked from the page builder’s dashboard. Since we’re all connected to our smartphones and tablets nowadays it’s logical for Kajabi to make your website automatically adapt to a mobile layout. It’s even possible to go the extra mile by picking the elements of your website you want for your members to view. With all the tools you need to build your site however you want it to appear the page builder from Kajabi is not just extremely flexible, but also easy to manage.
Blogging and Other Website Features
Other LMS platforms might not offer this feature, but Kajabi lets you create a section of your website that is dedicated to your blog, where you can post comments and updates on the content of your course. If you’re looking to get the most the Kajabi-made website this service offers you the opportunity to post your blog posts without limitations. It is possible to begin with the blog post by making one with an editor for text. You may include SEO elements if you want to expand your reach and organize your blog posts into various categories and even alter the way you want your entire blog section to appear.
Kajabi’s built-in blogging tools may not be as on par as WordPress or Blogspot However, it comes with enough tools to make it manageable. In addition, you can create podcasts to promote on your website. You may upload recordings of your podcast that will be hosted on the site and distributed to the major podcasting platforms, such as iTunes Podcasts as well as Spotify. When uploading podcast episodes you can choose between two choices: publish it as a public podcast for free , or create an exclusive private one that only your members have access to. Beate Chelette Kajabi
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Marketing and Sales
Part of what makes Kajabi so popular among edupreneurs is the variety of marketing and sales tools that are extremely easy and straightforward for even those who aren’t marketing experts to make use of!
Email Marketing and Affiliate Marketing
A major draw for the masses, Kajabi’s built-in E-mail marketing functions allow you to send e-mails about your course and websites to your members who are subscribed students while seated on the platform. But you may be surprised by the fact that it goes beyond sending e-mails. With the aid with Kajabi Automations, you get to build automated sequences of emails that are triggered by different kinds of user actions. For example, when a student is successfully logged in to one of your courses after the checkout process, a welcome email will be sent automatically into their email inbox. If the course performs poorly, an upsell is sent to suggest an improvement Beate Chelette Kajabi
You are able to create as many emails to the campaign you wish and schedule each of them according to your preferences. You can even select which of your members gets to receive these messages. The management of e-mails has never been so complete and easy to manage. In contrast to other LMS websites, Kajabi already provides you with marketing tools for e-mails. You don’t require the integration with third-party platforms in order to make it work.
In addition, Kajabi also has an affiliate marketing function where you get to assign some of your members as affiliates in order to promote your content on your behalf. Alongside paying them a commission, you may also track their performance to determine the extent to which they are contributing to increasing your conversion rates and click rates. Beate Chelette Kajabi
Pipeline Builder
Another of Kajabi’s notable features is one of the best features is Pipeline Builder, where you can create custom marketing funnels without a lot of issues. While other platforms have similar features that require more time and effort however, Pipeline Builder is a breeze to use. Pipeline Builder is designed to be quick and simple that even beginners can benefit from it. This amazing feature lets you choose from a variety of pre-designed funnel designs or pipeline blueprints. They include:
- Freebie – for whenever you’d like to provide a freebie as a lead magnet to increase your email list
- Sales Page OVO is a great option whenever you want to persuade your audience to buy your product via an online sales page
- Product Launch OVO is a great option for when you’re launching courses or any other product
- Zoom Webinar OVO – to use occasions when you need to advertise your products through web seminars
- Free Book OVO – to use any time you wish to promote your content with an online book for free download.
- Coaching Campaign OVO is for any time you’re promoting your courses through a series of coaching sessions
- Blank plan – to use whenever you want to build your sales funnel from the ground
Once you select from any of the pipeline blueprints, Kajabi automatically creates a set of pages and e-mails that you’ll have to put together to make an effective sales funnel. You can customize how you wish your funnel to appear to your audience. You can even alter the design of your landing and checkout pages, for instance you can change the theme to something different The library is filled with 40+ templates for landing pages that you can choose from.
Optional Payment Options and Price
Kajabi lets you integrate seamlessly with payment gateways like Stripe and PayPal to ensure that your students are able to select one of them to pay for your classes. Stripe is the most popular payment method that accepts debit and credit card transactions and various e-wallet companies across the world. PayPal, on the other on the other hand, is an option to subscribe as well as multi-payment plans. There are no pressing charges for transactions on Kajabi’s side since all the money you earn will be immediately transferred directly to the bank accounts of your choice.
In terms of the pricing, Kajabi offers customers a variety of pricing options of options to select from. You can make your student pay for products at various dates (one-time or subscription and multi-payments) or distribute them to them for free. You can also choose to choose whether you’re planning to charge a specific amount for a specific item or for a variety of products, and set specific dates that your students can access your products within a certain time frame. You can also create coupons that will further encourage your target audience to buy any of your offers. Beate Chelette Kajabi
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Integrations with Third-Party Services
Kajabi is a host of built-in tools to create and market your courses However, you have the option of connecting to third-party applications to provide an additional boost of functions. The platform currently supports 10 native integrations, which include the popular analytics provider Google Analytics and app automation service Zapier. Zapier can be extremely helpful since it allows you to establish connections to hundreds of tools and third-party apps including e-commerce and user experience.
Training and Support for Customers
In terms of customer support, Kajabi has a bigger advantage over its competitors because it’s one of the few course creation platforms which provide 24/7 live chat support. In contrast to other similar platforms the Kajabi customer support team is available to assist you if you encounter difficulties creating pages or courses, among other issues that are important, at any time and anywhere. It’s crucial to mention that this 24-hour support is available to instructors who are subscribed to the Growth plan up to for basic users live Chat support can be scheduled for specific times and on certain days on weekdays. However, Kajabi’s method of customer support has been highly praised by many who use it to develop meaningful educational content. Beate Chelette Kajabi
As for training tools, Kajabi offers an array of options to access resources that you can learn and get used to. The Kajabi Hero University is packed with tutorials, classes and educational content specifically designed for educators and edupreneurs to help them gain traction or boost their standing in the course creation world. There are also daily Q+A educational webinars with top experts from various fields as guests, plus If you’re in search of additional tips and tricks assistance, the help section is always there to guide you on your way. Apart from the platform’s Hero University, there is an additional Kajabi Hero Rewards program where course creators are rewarded with many sweet perks when they meet their objectives.
What Else is Missing in Kajabi?
Kajabi may be a great all-in-one tool to design and promote your course content however, we must address a few vital things that are missing. Most of them would be extremely useful in improving the experience. These are some of the things that we wish would be added to Kajabi’s system in the near future:
- Built-in tools that issue certificates and certificates. Although some of them offer this option, instructors who use Kajabi often will still require a connection to third-party software that are specialized in the issue of certificates, like Accredible.
- More diversity in question types. While we are pleased with the system’s handling of assessment within courses, we wish that the absence of options for question types – plus randomization of said types – to be addressed soonest.
- Other payment options. As of this writing only transactions made through Stripe and PayPal will be accepted. Not only that, we aren’t sure if there are limitations also.
- A public API key. This could be useful for custom integrations, such as the ability to let your subscribers log in with the single sign-in option with other applications.
Alternatives to Kajabi
Kajabi could have the majority of the features that an aspiring edupreneur could ever dream of. But with the steep price plan and a certain lack in features it may make some people turn away. If you’re looking for alternatives with collective similarities in comparison to Kajabi with regards to reliability and performance, we’ve listed some worthy competitors that you may think about when making your choice. Beate Chelette Kajabi
- New Zenler is an online course platform that provides all-in-one services that are similar to Kajabi. The only major difference is the cost that starts at $67/month, you can create unlimited courses and sell to your audience of choice without ever having to worry about spending a dime!
- Podia isn’t just claiming to be a creator-friendly platform. It’s also very easy to use, and much more user-friendly than even Kajabi! While you get to benefit from marketing features It’s a lot lighter than Kajabi. But considering the very budget-friendly price range we can see the ways Podia is a great choice for those who want to start their own business.
- While Kajabi does not have credentials or more advanced features for quizzes, Thinkific makes up for these features. With its affordable price and a wide range of features, it certainly offers higher-end features than Kajabi, and this includes live lesson courses and a built-in app integrations store.
- Teachable is identical to Thinkific in terms of how it functions. But, we need to appreciate how the former can incorporate additional payment options, as it supports Google Pay and Apple Pay, two gateway services Kajabi doesn’t have. It also lets you utilize one-on-one coaching and other core features.
Conclusion
Overall, Kajabi successfully knocks it out of the park for offering a wide range of tools that most entrepreneurs use. It sure does offer all the features you need to be able to design a professional web pages to the fantastic integrated marketing suite that includes the inclusion of easy-to-understand sales funnel blueprints and efficient e-mail marketing tools.
There are a few tools missing for example, the issuance of certificates specifically. With a high price tag, it may not be the right choice among the budget-conscious. We do recognize that, while Kajabi does well in being an all-in-one solution for course creation but it’s not without limitations. However, that doesn’t stop it however, from becoming a popular choice among established business owners and creators!
If you’re still looking for an LMS that offers everything you require in one place, Kajabi is something you must seriously look into.
FAQ Beate Chelette Kajabi
What does the word Kajabi refer to?
The word “Kajabi” is derived from a word of Islamic (or Arabic origin, which translates to “to fly.”
Can I sell physical products on Kajabi?
Yes! Apart from the standard programs, you can sell physical items on Kajabi. It is possible to integrate with Shopify to build a fully functional online store on the platform!
Concerning e-mail marketing, is it possible that Kajabi can take over MailChimp?
Because Kajabi already includes e-mail marketing tools built into the platform, it’s logical that it’s adequate to replace third-party programs like MailChimp. However, if you want to use it, Kajabi still allows you to connect it with other applications as well.
Is Kajabi mobile-friendly?
Yes! Kajabi even has an app for mobile devices to ensure that you and the members who have subscribed can access your entire course content even when you’re on the go. Beate Chelette Kajabi