Many learning management system (LMS) platforms offer a variety of crucial features that can be utilized when you write content that is meaningful. Although there are plenty of websites that allow you to utilize advanced marketing tools to advertise classes to your desired viewers, other platforms may not have most of the features. While some provide easy-to-use course-building tools, there will also be few that may offer editing features that are so complex that they turn off their users.
Among a sea of e-course platforms There are a handful that offer not just an easy editing interface, but also an array of marketing and sales functions. In addition to that, they also provide you with nearly everything you could think of including 24/7 support and training resources to top-notch analytics. All-in-one courses let you explore beyond your limits and one of the platforms that provide it is Kajabi.
At a Glance: What is Kajabi? Kajabi Email Campaign Report Metrics
Kajabi is an internet-based platform which allows you to make and sell your courses to an student audience. It is marketed as a complete service that provides entrepreneurs from all kinds of industries with the best and essential features needed to not just create a professional website for your courses but also allow them to grow to new heights. Kajabi is widely praised and is regarded as one of the best online courses platforms, earning an overwhelmingly positive rating from 4.6 out of 5 on Trustpilot.
What makes Kajabi so well-liked and appreciated by its users? There are plenty of aspects that make this platform extremely convenient for all to use. First, it’s the simplicity of usage. From course creation all the way to the marketing services almost all of Kajabi’s features have been designed so that they are easily digestible even for those who are just getting started in the world of online courses. A majority of them are advanced, which gives instructors who administer the course an edge over others. Lastly it allows budding entrepreneurs like you to run and create an online course without the need to look to another place if something else isn’t available. Kajabi offers all the equipment that one could need in order to live up to its ‘one-stop shop label.
What Can It Do? Do?
There are many kinds of options that Kajabi allows you to do as an all-in-one e-course solution. We’ve put together a list in bullets, of its important characteristics that you might want to keep an eye on when you’re thinking about it. Simply put, Kajabi lets you:
- Create interactive and engaging courses with a wide array of customizable tools such as media files, templates that you can pick in accordance with your personal preferences.
- Build a presentable website to present your course content and products, as well as a blog where you can keep your students informed about what’s new.
- Make the most of the landing page, checkout pages, and other methods to increase your profits, further your reach to the limit and increase conversion rates.
- Choose how you wish to bill your courses or other items for your students, whether it’s a one-time fee or a monthly subscription;
- Design and build effective sales funnels without any difficulties by making use funnel templates and funnel blueprints;
- Use its own marketing and analytics suite with e-mail marketing and CRM as well as automation tools.
- Set up and manage your affiliate links; and
- Explore an array of community and training tools and features, including the Kajabi University feature.
Famous Names that have Used Kajabi
Kajabi is used and trusted by more than 16,000 organizations and celebrities. It’s the go-to choice for some of the well-known names who are part of different sectors, like online marketing expert Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard, fitness expert and entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi is home to thousands upon thousands of courses, accessed and explored by over 35 million students from across the globe. As of this the time this article was written, Kajabi boasts more than $650 million of revenue since its inception in 2010.
Kajabi’s Pricing Plans
The three pricing plans that Kajabi provides are very different from other online course-making services in that they’re more costly. With monthly costs that begin as low as $119, it’s not surprising that this can impede some people who would like to give it a try. With the abundance of features that are included within every plan, the price is understandably reasonable.
Kajabi’s pricing plans start by offering the Basic plan priced at $149 per month or $119/mo if billed annually. In this plan, you are able to design three products, gain up to 1000 active users, as well as design websites that you are able to modify using the tools provided by the platform. Included are unlimited landing websites, indefinite marketing emails as well as unlimited access to valuable resources, including one-on one customer support as well as Kajabi University.
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In addition to The Basic Plan, there is the Growth plan, which happens to be the platform’s most popular offer at $199 a month or $159/mo if paid annually, as well as the Pro plan, which costs $399 per month or $319/month yearly and is packed to the brim with all the features you’d like when making and selling your courses. Kajabi is currently not offering a free plan option. There is however a fourteen-day free trial is available for all three plans. A trial extension that runs as long as 30 days also available on selected blogs, so if you’re looking to try the service to determine if Kajabi is the right fit for you, then the brief trial period is the ideal method to start.
Kajabi: The Good and the Bad
The Pros and Cons – What We Really Like About Kajabi
- The integrated marketing suite. Kajabi’s own marketing suite of tools, which includes automated e-mail marketing, and automation are optimized for business, and you don’t have to connect with any other third-party service to do this!
- The software that creates sales funnels. Another of the platforms most-loved selling points is the sales Pipeline Builder lets you make use of proven and easily accessible blueprint templates. No need to overcomplicate yourself!
- Customization without limits. From designing professional-looking course websites up to the customized domain, Kajabi lets you customize to your heart’s content – and even build your brand from the ground up.
- The simple and intuitive site along with course editors. Making content with the website and course builders hasn’t been this easy and quick, as it takes less effort and time to finish the job.
- Unlimited integrations are endless. Apart from native integrations that integrate with 10 e-commerce, marketing and analytics tools, connecting to Zapier’s app lets you to look and select among more than a thousand non-native platforms for better efficiency.
- Building worthwhile relationships with fellow instructors and students. Kajabi’s Community feature allows you to connect with students enrolled in any of your courses. You can also connect, network, and celebrate with tons of teachers who happen to be similar to you.
The Cons – What We Don’t Like
- The pricing plans are hefty. Kajabi’s three pricing plans are higher than the average monthly rate offered by other services. There’s no free plan available as well.
- There are no built-in tools for issuance of certificates. You may need connect to a third-party certificate application if you intend to create custom-made ones that are of different types.
- Not enough tools for student-instructor engagement. We’re not happy about the absence of specific tools, such as appropriate discussion forums as well as the ability to randomly distribute quizzes or assignments. Kajabi Email Campaign Report Metrics
The Review of Kajabi’s features
User-Friendliness and Experience
One thing we like about Kajabi is its surprisingly simple user experience. One of the reasons is that the user interface (UI) is well-organized. If you may notice on the dashboard menu, you may find that all the features are organized into five main sections – Website, Products, Sales, Marketing, and People. The design of the menu does not allow for clutter, as some features that are related to the specific section can be collapsed. The UI style is very uniform, reflecting Kajabi’s ‘all-in-one’ hallmark. You can create your own landing page, alter your course, and engage with other instructors through one website.
There is a search assistant tool that can be useful anytime you’re looking for something hard to find. The Kajabi Assistant is located at the top of the dashboard in the form of a search bar, it allows you to search for specific tools and products on the website by typing in the words. As mentioned previously the website builder and course builder sections are drag-and-drop and make the process much easier without the need to know how to navigate it. Kajabi has a smoother learning curve than some of its competitors. It is also compatible with other languages that English in case you want to expose your content to broader viewers.
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Course Creation and Engagement
Product Blueprints
When you go through Kajabi’s course creation feature, you’ll be able to see a collection of templates for courses or products or the way it refers to them, blueprints. Each blueprint for a product is different in its structure and style and is readily tailored to suit the needs of instructors.
Included among the listed blueprints are Mini Courses as well as Online Courses and Drip Courses. Mini Courses are quick-form courses that are usually created as a way to build the brand’s value, whereas Online Courses are full-version types that have a complete structure of content designed for the “world-class” education experience. Drip courses on the other hand, are programs that are scheduled for a set series of weeks or days. Also called Evergreen Training courses, it’s an easier method to distribute your content when you and your students are busy with other things.
Kajabi might be regarded by many as a renowned premium course-maker. However, in addition to the course types, the product blueprints allow you to create a membership area for your members to enjoy exclusive content and a coaching session lasting 12 weeks. You can also download a blank template where you can create an entire course or product completely from the ground up!
Categories Posts, Categories, and Content Uploads
If you continue to look into the course builder, you will notice an outline of sections and lessons that were automatically added when you select any of the course blueprints. In the case of Kajabi, these segments and classes are referred to as groups and posts respectively. Posts are the places where you can insert different kinds of content, such as text, video, and images, while the categories function as folders for the posts that are stored.
You may also incorporate subcategories of posts under the same category, if you wish to organize your content more flexiblely. You may also alter the outline by dragging it around. Kajabi accepts a broad range of text and media files that can be used to add to your posts. These include MOV and MP4 files WAV and MP3 files PDFs, and even Word documents. Upload any of them either from your computer folders or file-sharing cloud platforms such as Google Drive and Dropbox. You can even add existing URLs of your videos to your posts!
As with a handful of other course-making platforms, Kajabi allows you to make use of the feature of bulk uploads. Like the name implies that you can upload all your files to your course in one tab. This is a great option particularly if you’re working on other things.
Course Player Templates
Kajabi has a variety of 10+ themes for courses. Unlike other LMS platforms, where you’re allowed to select the theme you want to use, Kajabi lets you have the option of choosing several themes to suit various products. Similar to the course outline creator, it’s simple to alter any of the themes to suit your personal style. It is possible to incorporate specifics of your brand like your logo, images, and font design into your course player in order to give it a your own personal style. Kajabi Email Campaign Report Metrics
Quizzes and Student Interactions
Kajabi has a quiz feature called Assessments that allows you to make quizzes and assignments and include them as part of your class. Assessments are a helpful way to assess whether your students have learned something from the course you’ve taught them. With the assessments feature, you get to choose from three different types of questions: multiple-choice multiple-selection, and paragraph-style. You can also set a passing score to motivate your students to be more engaged with your content more.
Aside from that in addition, in addition, the LMS site has also made progress in creating spaces for students and teachers to communicate. Through the Community feature, students have access to comment and interact with all of your courses on their dashboards. You can even write in your blog posts for discussion with the rest of them your lessons from the past and your upcoming content. The community feature is available either as a standalone item or as a part of your membership area.
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Website Design and Customization
Why share your course contents with your domain name or WordPress site when Kajabi has the platform and tools you need to make one within the platform? Kajabi offers unlimited web hosting across the three pricing plans. The best part is that you’re guaranteed instant security and safety with an automated SSL certification as well as the support of a team to manage your site.
Additionally, you have the freedom to personalize your domain and also pick from a variety of professional, one-of-a-kind themes, which you can customize to your heart’s content! This doesn’t stop there. If you’re an expert in edupreneurship and signed to the Growth plan or higher you are able to download custom-designed themes designed to meet the ever-changing needs of your business as well as eliminate all Kajabi brand names and then replace it with your own!
Page Builder
Similar to the course builder we’ve mentioned earlier, Kajabi’s page builder allows you to alter any of the available themes for websites using a set of easy-to-use and user-friendly editing tools. If you continue to explore, you will be greeted with sets of blocks that can be customized and sections. They’re similar to those categories as well as posts we discussed when we discussed the course builder. Blocks are the components that comprise the content of the website including text, media files, or clickable icons. Sections are, however, are formed by multiple well-arranged blocks.
There are more than 40 pre-designed section templates that can be picked from the dashboard of the page builder. Since we’re all connected to our smartphones and small tablets it is logical for Kajabi to make your website automatically adjust to a mobile-friendly layout. You can even go the extra mile and select which site element you wish for your member learners to view. With all the tools you need to create your website however you want it to look the page builder from Kajabi is not just extremely flexible, but also easy to manage.
Blogging and Other Useful Website Features
Other LMS platforms may not provide this feature, but Kajabi lets you create a section of your website specifically for your blog. There, you can post comments and updates on your course content. If you want to make the most of your Kajabi-made site it provides a space where you can publish your content without restriction. You can get started with your blog posts by creating one with an editor for text. You can incorporate SEO elements if you want to have a wider reach or group your posts into various categories and even alter the way you would like your blog’s entire section to look.
Kajabi’s built-in blogging features may not be as up to the same level as WordPress or Blogspot However, it comes with enough tools to allow it to be managed. You can also create podcasts to promote on your website. You can upload the recordings of your podcast that will be hosted on the site and then distributed to major podcast listening platforms such as Apple Podcasts and Spotify. When you upload an episode of your podcast you can choose between two options: either release it as a podcast that is public for free or make an exclusive private podcast that only your users can get access to. Kajabi Email Campaign Report Metrics
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Marketing and Sales and Marketing
A big part of what makes Kajabi so popular with edupreneurs is its array of sales and marketing tools that are extremely easy and straightforward even for those who aren’t marketing experts to use!
Email Marketing and Affiliate Marketing
A big draw among the crowd, Kajabi’s built in email marketing feature allows you to send emails related to your course and website to your subscribers students within the comforts of the platform. However, you might be amazed that it can do more than sending e-mails. With the help of Kajabi Automations, you get to build automated sequences of e-mails that are initiated by different types of user actions. For instance, if your student successfully logs into one of your classes after the checkout process, a welcome email will be sent automatically directly to the student’s inbox. If another course is not performing then an upsell message is delivered to offer suggestions for improvement Kajabi Email Campaign Report Metrics
You can create as many e-mails to your campaign as you want and schedule each one according to your preferences. You can even select which of your members gets to receive these messages. Managing e-mails has never been so extensive and yet simple to manage. Contrary to other LMS websites, Kajabi already provides you with e-mail marketing tools that will not require connecting to other third-party platforms in order to make it work.
Apart from that, Kajabi also has an affiliate marketing option where you get to assign some of your members as affiliates who can help promote your content on behalf of you. Alongside paying them a commission and monitoring their performance to determine how well they contribute to increasing your conversion and click rates. Kajabi Email Campaign Report Metrics
Pipeline Builder
Another one of Kajabi’s overall standouts are its Pipeline Builder, where you get to create specialized marketing funnels without a lot of issues. While other platforms provide similar features that require more effort and time however, this Pipeline Builder is designed to be quick and simple that even those who aren’t experts are able to make the most of it. This feature is stunning and lets you choose from a variety of pre-designed funnel blueprints or templates for pipelines. These include the following:
- Freebies – to be used whenever you’d like to provide an offer as a lead magnet to build your list
- Sales Page OVO is a great option whenever you want to persuade your customers to purchase your product via a sales page
- Product Launch OVO is a great option for when you’re launching courses or another product
- Zoom Webinar OVO – for occasions when you need to advertise your product via web training seminars
- Free Book OVO – to use anytime you’d like to promote your content with a free downloadable digital book
- Coaching Campaign OVO – to use whenever you’re promoting your courses by means of a series of coaching sessions
- Blank blueprint – for whenever you want to build the sales funnel you want from starting
When you choose from one of the blueprints for your pipeline, Kajabi automatically creates a set of pages and e-mails you will require to create an effective sales funnel. You may customize however you wish your funnel to appear to your target audience. You can even alter the look of your checkout and landing pages, for example changing the design to a different theme There is a library filled with 40+ pages templates you can pick from.
Payment and Pricing Options
Kajabi lets you integrate seamlessly with the payment gateway platforms Stripe and PayPal so that your students can choose one of them to pay for your courses. Stripe is a popular payment method that accepts credit and debit card transactions and various e-wallet companies across the world. PayPal, on the other side, is an option to subscribe as well as multi-payment plans. There aren’t any charges for transactions on Kajabi’s side because all your earnings are instantly transferred into your account at the banks.
When it comes to the pricing, Kajabi gives you a wide range of pricing options. You can either make your student pay for services at different time frames (one-time, subscription, and several payments) or hand them out for free. You also have the option to choose whether you’re planning to charge a set amount for a single product or multiple products, and specify specific dates your members can access within a given timeframe. You can also create coupons to further motivate your customers to purchase the products you offer. Kajabi Email Campaign Report Metrics
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Integrations to Third-Party Services
Kajabi is a host of built-in tools to make and market your courses however, you also have the option of connecting to third-party applications to provide an additional boost of functions. The platform currently supports ten native integrations, including the well-known analytics service Google Analytics and app automation service Zapier. Zapier can be extremely helpful because it allows connections to hundreds of third-party apps and tools from e-commerce to user experience.
Training and Support for Customers
In terms of customer support, Kajabi has a bigger advantage over its competitors because it’s one of the few platforms for creating courses that offer 24/7 live chat assistance. Contrary to similar services the Kajabi customer support team is available to assist you when you encounter difficulties creating a course or page among other important issues, anytime and wherever. However, it’s important to mention that this 24-hour service is only available to instructors who are subscribed to the Growth plan upwards – for Basic users Live chat support is scheduled at certain times and times of the week. Nonetheless, Kajabi’s approach to customer support has been highly praised by many of the instructors who use it to design relevant courses. Kajabi Email Campaign Report Metrics
In terms of tools to train, Kajabi provides an array of options to use resources to master and become familiar with. Its Kajabi Hero University is packed with tutorials, classes and educational content specifically geared towards teachers and edupreneurs to help them gain traction or boost their position in the field of course development. Additionally, you can attend every day Q&A webinars that feature leading experts from different areas as guests. Additionally when you’re looking for other information and tips the help desk is always there to guide you along the way. Alongside the platform’s Hero University, there is also a Kajabi Hero Rewards program where course creators can earn numerous sweet rewards when they meet their goals.
What else is missing in Kajabi?
Kajabi could be an excellent all-in-one platform to develop and sell your course material however, we must take care of a few essential things that are missing. The majority of these would be extremely useful in improving the experience. These are some of the things that we wish would be added to Kajabi’s system in the near future:
- Built-in tools to issue certificates and certificates. Although some of them offer this option instructors who utilize Kajabi will often require a connection to third-party apps that are specialized in the issue of certificates, such as Accredible.
- More diversity in question types. While we appreciate the way that the platform handles assessments within the course, we would like for the absence of different types of questions as well as randomization of these types that is addressed as soon as possible.
- Additional payment options. As of the moment only transactions made through Stripe or PayPal are accepted. Not only that, but we don’t appreciate how there are certain limits also.
- An API key that is public. This could have been helpful for custom integrations, like the ability to let your subscribers log in with the single sign-in option in other applications.
Alternatives to Kajabi
Kajabi could have the majority of the features an edupreneur could ever dream of. However, due to the high cost plan and a plethora of features, it might make some people turn away. If you’re looking for alternatives with commonalities with Kajabi regarding reliability and performance, we’ve listed some worthy alternatives that you might want to consider when making your choice. Kajabi Email Campaign Report Metrics
- New Zenler is an online course platform that offers all-in-one solutions similar to Kajabi. The only difference is the price that starts at $67/month, you can create unlimited courses and market to your audience of choice without having to worry about spending a dime!
- Podia isn’t just claiming to be creator-friendly. It’s also very easy to use, far easier than Kajabi! While you get to benefit from marketing features It’s a lot lighter than Kajabi. With the extremely affordable cost we can understand the way Podia can appeal to those who want to start their own business.
- While Kajabi does not have credentials or more advanced features for quizzes, Thinkific makes up for the shortcomings. With its affordable price, it sure does offer greater features that the other has, and this includes live-taught courses as well as an integrated app integration store.
- Teachable is identical to Thinkific in the way it operates. However, it is important to understand how Teachable is able to incorporate additional payment options since it accepts Google Pay and Apple Pay two gateways that Kajabi doesn’t have. You can also avail one-on-one coaching and other core features.
Conclusion
Overall, Kajabi successfully knocks it out of the park in terms of having nearly all the tools that most entrepreneurs utilize. It does provide all the features you need, from intuitive functions needed to create a professional-looking website to the stellar built-in marketing suite with the inclusion of easy-to-understand sales funnel blueprints and efficient e-mail marketing tools.
There could be some instruments that aren’t there, such as the issuance of certificates in particular. Plus with a steep price tag, it may not be the wise option for those with a tight budget. But we do understand that while Kajabi is very well as an all-in-one solution for creating courses, it will always have limits. That doesn’t stop it, however, from being a popular choice among established business owners and creators!
If you’re looking for an LMS that offers everything you need in one platform, Kajabi is something you ought to seriously think about.
FAQ Kajabi Email Campaign Report Metrics
What does the word Kajabi translate to?
The word “Kajabi” is derived from a word with Islamic (or Arabic origin, which translates to “to fly.”
Do I have the ability to sell physical items on Kajabi?
Yes! Aside from the usual courses, you can also sell physical items on Kajabi. It is possible to join with Shopify to set up a fully functioning online store on the platform!
Concerning e-mail marketing Is it possible that Kajabi can replace MailChimp?
Because Kajabi already has E-mail marketing tools integrated within the platform, it’s natural that it’s enough to take over third-party apps such as MailChimp. If you do wish to utilize it, Kajabi still allows you to integrate it with other apps as well.
Is Kajabi mobile-friendly?
Yes! Kajabi also has an app for mobile devices so that you and your subscribers can access your entire courses even while in the move. Kajabi Email Campaign Report Metrics