Many learning management system (LMS) platforms offer a variety of essential features that you can use when you write content that is meaningful. While there could be a lot of websites that allow you to utilize advanced marketing tools to market your courses to your desired audience, some might not provide all these features. And while some offer easy-to-use course-building tools, there will be a few that offer editing features that are so complex that they turn off their users.
Within the sea of online course platforms There are a handful which offer more than just an easy editing interface, but also a plethora of marketing and sales functions. Additionally, they also offer nearly all you can think of such as 24/7 assistance and training materials to top-quality analytics. All-in-one course platforms let you go beyond the limits of your abilities, and one of those which can provide this is Kajabi.
At a Glance How do you define Kajabi? Embed Kajabi Products
Kajabi is an online platform that lets you develop and market your courses to an audience of students. The company is advertised as an all-in-one solution, Kajabi provides edupreneurs from all kinds of industries with the best and vital features to not only create a professional website for your courses , but help them rise to new heights. Kajabi has been praised by the media and is regarded as one of the best online course platforms, gaining an overwhelming positive rating of 4.6 out of 5 on Trustpilot.
What makes Kajabi so popular and well-received among its users? It’s true that there are numerous reasons that make the platform extremely convenient for all to use. It’s first and foremost the user-friendliness. From course creation to marketing and sales, nearly all of the Kajabi features are designed to be easily digestible for people who are just getting started in the e-course world. Most of them are also advanced, which gives instructors who administer the course an advantage over others. Additionally, it lets budding entrepreneurs such as you manage and build courses without having to travel elsewhere in case something isn’t available. Kajabi has all the available equipment that one could need in order to live up to its ‘one-stop shop label.
What Can It Do? Do?
There are numerous options that Kajabi allows you to create an all-in-one e-learning solution. We’ve made a list in bullet form, of its important attributes that you ought to keep an eye on in the event you’re considering using it. In essence, Kajabi allows you:
- Create engaging and interactive courses with a wide array of customizable tools such as media files, templates that you can choose depending on your preferences;
- Create a visually appealing website to present your course content and products along with a blog where you can keep your students informed about what else is new;
- Effectively utilize landing pages, checkout pages and other methods to increase the profits you earn, extend your reach to the limit, and generate higher conversion rates.
- Select the method you want to charge your courses or other items to your students – whether it’s a one-time fee or a subscription for a month;
- Design and build effective sales funnels without any problems through the use of funnel blueprints and templates;
- Make use of its internal marketing and analytics suite that includes e-mail marketing, CRM, and automation tools.
- Set up and manage your affiliate links; and
- Explore a wide variety of community and training materials and features, including Kajabi University.
Big Names That Have Used Kajabi
Kajabi is trusted by over 16,000 businesses and big-name personalities. It’s the go-to choice for some of the well-known names who are part of different sectors, like the expert in online marketing Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard, fitness expert and entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi is the home of thousands of courses which are accessed and explored by more than 35 million students all over the world. At the time of the time this article was written, Kajabi has generated over $650 million in revenue since it was founded in 2010.
Kajabi’s Pricing Strategies
The three pricing plans that Kajabi provides are different from other online course creation tools in that they’re more expensive. With monthly costs that begin as low as $119, it’s no wonder why this might be an issue for those who might be interested in giving the service a shot. But considering the huge amount of features that are included in each plan, the pricing is logically reasonable.
Kajabi’s pricing plans start by offering the Basic plan, which costs $149 per month or $119/month if billed annually. This plan lets you can create three products, gain up to 1,000 active customers, and create websites that you are able to customize with tools fully provided by Kajabi’s platform. Included are unlimited landing webpages, unlimitted marketing e-mails as well as unlimited access to valuable resources, including one-on one customer support as well as Kajabi University.
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In addition to the Basic plan, there’s the Growth plan, which happens to be Kajabi’s most popular plan with a monthly cost of $199 or $159/mo if paid annually. There is also the Pro plan for $399 per month or $319/month annually, which is filled with every feature you could ask for when it comes to making and selling your courses. Kajabi is currently not offering any free plans. But a 14-day no-cost trial is available for all three plans. A trial extension that runs up to 30 days is also available on certain blogs. So if you want to try the service to determine if Kajabi is the best choice for you, the limited trial period is the ideal option.
Kajabi: The Good and the Bad
The Pros and Cons – What We Really Like About Kajabi
- The built-in marketing suite. Kajabi’s in-house marketing suite of tools, which includes email marketing and automation are designed to be designed for businesses, so you don’t have to connect with third-party solutions to do that!
- The software for sales funnels. Another one of the platforms most-loved selling points The Sales Pipeline Builder lets you make use of tested and understood blueprint templates – no need to overcomplicate yourself!
- Unlimited customization. From creating professional-looking course websites down to the custom website, Kajabi lets you customize to your heart’s content – and even build your brand from the ground up.
- The simple and intuitive site as well as course editor. Making content with the site and the course builders hasn’t been so easy and quick, as it takes less effort and time to finish the job.
- Unlimited integrations. Aside from native integrations that integrate with 10 e-commerce, marketing and analytics tools, connecting to Zapier’s app lets you to explore and choose from more than a thousand non-native platforms to increase effectiveness.
- Establishing meaningful relationships with students and fellow instructors. Kajabi’s Community feature lets you connect with students in any of your courses. You can also network, connect, and celebrate with a multitude of teachers who happen to be similar to you.
The Cons – What We Do Not Like
- The pricey pricing plans. Three pricing options offered by Kajabi cost higher than the average monthly rate provided by other companies. There’s no free option available as well.
- There are no built-in tools for issuance of certificates. You may need to connect to a third-party certificate software if you want to create custom-made ones that are of different types.
- Insufficient tools for instructor-student engagement. We don’t appreciate the lack of certain features, like adequate discussion forums, as well as the ability to randomize tests or assignments. Embed Kajabi Products
The Review of Kajabi’s features
User-Friendliness and Experience
One thing we like one thing we like about Kajabi is the surprisingly easy user experience. For one, most of the User Interface (UI) is organized. If you look at the dashboard menu, you may see that the functions are arranged into five main sections – Website Products, Sales, Marketing and People. The menu’s design does not allow for confusion, as certain elements that are associated with a specified section are collapsible. The UI design is very consistent, reflecting Kajabi’s ‘all-in-one’ trademark. You get to create your own landing page, alter your course and communicate with your instructors on one site.
The search assistant is a tool that can be useful whenever you want to look for something that may be difficult to locate. The Kajabi Assistant can be found in the top part of the dashboard in the form of a search bar and it lets you look for tools and items on the site by typing in the keywords. As previously mentioned, both Kajabi’s website builder and course builder sections are drag-and-drop which makes the process easier without the need to know how to navigate it. Kajabi is more user-friendly and has a less arduous learning curve than several of its peers. It also supports multiple languages other that English for those who want to expose your content to broader audience.
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Course Creation and Engagement
Product Blueprints
If you take a look at Kajabi’s courses creation function, you may quickly come across a variety of templates for courses or products, or what the platform calls it, blueprints. Each of the blueprints for products is different in its structure and style and can be customized to suit the needs of instructors.
Included among the listed blueprints are Mini Courses, Online Courses as well as Drip Courses. Mini Courses are short-form , quick courses, which are typically designed in order to increase brand recognition, while Online Courses are full-version types with a full content structure that are designed to provide an “world-class” educational experience. Drip courses, on other hand, are courses which are planned over an established period of weeks or days. Also known as Evergreen Training courses, it’s an efficient method to distribute your content when you as well as your students are occupied working on other projects.
Kajabi is known to many as a popular premium course maker. Apart from course types, the product blueprints allow you to make a membership site for your members to enjoy exclusive content and a coaching session for 12 weeks. The template is also blank where you can create your own course or product completely from the ground up!
Categories Posts, Categories, and Content Uploads
When you explore the course builder, you will notice the outline of the sections and lessons that have been automatically added when you select any of the course blueprints. In the case of Kajabi, these sections and lessons are referred to as post categories as well as category, respectively. Posts are the places where you put in different types of content such as text, video and images, whereas the categories serve as folders for the posts that are stored.
You may also incorporate subcategories of posts within the same category, if you wish to structure your content flexibly. You may also drag and rearrange the outline. Kajabi accepts a variety of text and media files that can be used to add to your posts. These include MOV and MP4 files WAV and MP3 files PDFs as well as Word documents. You can upload any of them either through your computer’s folders or through file-sharing cloud platforms like Google Drive and Dropbox. You can even add existing URLs of your videos to your blog posts!
Like a few select platform for making courses, Kajabi allows you to make use of the bulk upload feature. Like the name implies, you can add all the files you have uploaded to your courses in one tab. This can be useful particularly if you’re doing other important stuff.
Course Player Templates
Kajabi offers a lineup of more than 10 course player themes. Contrary to other LMS platforms that only allow you to be offered the choice of the theme you want to use, Kajabi lets you have the freedom to choose various themes for the various products. Like the outline builder, it’s relatively simple to alter any theme to suit your personal style. It is possible to incorporate specifics of your company’s image like your logo or images as well as font designs into your course player to cultivate your own personal style. Embed Kajabi Products
Questions and student interactions
Kajabi includes a quiz function called Assessments that allows you to make quizzes and assignments and add them as part of your curriculum. Assessments can be a great way to assess whether your students have learned something from the course you’ve taught them. With the assessment option, you are able to choose from three different question types: multiple-choice, multi-selection, or paragraph-style. You can even set an assessment score that will encourage your students to be more engaged with your content more.
In addition, the LMS website has made strides in providing spaces for students and teachers to connect. Through the Community feature students have access to comment and interact with any of your courses via their dashboards. You can even write in your posts to discuss with the rest of them your previous lessons and your upcoming content. The community feature can be accessed as a separate product or as part of your membership space.
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Website Design and Customizability
Why would you want to publish your course content with your domain name or WordPress web site when Kajabi offers the platform and tools you need to build one on the platform? Kajabi provides unlimited web hosting across all three pricing plans. What’s awesome about it is you’re guaranteed immediate safety and security with the automatic SSL certification and the support of a team to manage your website.
You’re also given the liberty to modify your domain and also pick from a wide array of professional, one-of-a-kind themes, which you can customize to your hearts content! The possibilities don’t end there: If you’re an expert in edupreneurship and are a member of the Growth plan and higher you are able to import custom-made themes built to meet your ever-growing needs as well as remove any Kajabi brand names and then replace that with your personal brand!
Page Builder
Similar to the course builder we’ve mentioned previously, Kajabi’s page builders lets you modify any of the given website themes with a suite of user-friendly and intuitive editing tools. Upon further exploration you’ll be presented with a variety of customizable blocks and sections. They’re essentially like those categories as well as posts we discussed when we’ve talked about our course building tool. Blocks are referred to as the elements that make up the content of the website including text, media files, as well as clickable button. Sections are, however, are formed by multiple well-arranged blocks.
There are over 40 pre-designed section templates that can be picked from the page builder’s dashboard. We’re all hooked to our phones and tiny tablets nowadays it’s logical to use Kajabi to have your website automatically adjust to mobile layout. It’s even possible to go the extra mile and select which site element you wish members to see. With all the necessary tools to create your website how you would like it to appear the page builder from Kajabi is not just extremely flexible, but also quick to handle.
Blogging and Other Web-based Features
Other LMS platforms may not have this feature, but Kajabi allows you to make an area on your site dedicated to your blog where you can publish comments and updates about your course’s content. If you’re looking to get the most out the Kajabi-made website this service offers you an area where you can publish your content without restriction. Start by creating your blog posts by creating one using Text Editor. You may incorporate SEO elements if you wish to reach a larger audience and organize your blog posts into various categories, and even customize how you want your entire blog section to look.
Kajabi’s built-in blogging features may not be as up to with WordPress or Blogspot, but it has enough tools to make it manageable. In addition, you can create podcasts to promote on your site. You may upload recordings of your podcasts to be hosted on the website and then distributed to major podcast listening platforms such as the Apple Podcasts platform and Spotify. When uploading a podcast episode there are two options: either release it as a public podcast free of charge or create an exclusive private podcast that only your members have access to. Embed Kajabi Products
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Marketing and Sales and Marketing
One of the reasons that make Kajabi so well-liked among entrepreneurs is its array of sales and marketing tools that are extremely user-friendly and easy even for those who aren’t marketing experts to utilize!
E-mail and Affiliate Marketing
A major draw for the crowd, Kajabi’s built-in email marketing feature allows you to send e-mails related to your course and website to your subscribers students within the comforts of the platform. You might be surprised by the fact that it goes beyond sending e-mails. With the help from Kajabi Automations, you get to create automated sequences of e-mails triggered by various user actions. For instance, if your student is successfully logged in to one of your classes after the checkout process, a welcome email will be automatically delivered directly to the student’s inbox. If another course is not performing the course, an upsell will be delivered to offer suggestions for improvement Embed Kajabi Products
You are able to create as many emails to your campaign as you wish and schedule each of them according to your preferences. You can also choose which of your members gets the messages. E-mail management has never been this comprehensive yet easy to handle. Contrary to other LMS sites, Kajabi already provides you with e-mail marketing tools that will not require the integration with third-party platforms in order to make it work.
In addition, Kajabi also has an affiliate marketing feature that lets you assign certain members of yours as affiliates in order to promote your content on behalf of your company. In addition to paying them the commission rate, you may also track their performance to determine how well they contribute to increasing your conversion and click rates. Embed Kajabi Products
Pipeline Builder
Another of Kajabi’s notable features is the Pipeline Builder, where you get to create specialized marketing funnels with no overcomplicating difficulties. While other platforms offer similar features, which require more effort and time however, the Pipeline Builder is designed to be quick and simple that even beginners are able to make the most of it. This amazing feature lets you choose from a variety of pre-designed funnel blueprints or templates for pipelines. This includes:
- Freebie – for whenever you’d like to offer a freebie as a lead magnet to build your database.
- Sales Page OVO – for whenever you want to persuade your audience to buy your product through an online sales page
- Product Launch OVO is a great option for any time you’re launching a course or other product
- Zoom Webinar OVO is a great option for any time you wish to promote your product via web training seminars
- Free Book OVO – for any time you wish to market your content an online book for free download.
- Coaching Campaign OVO is for any time you’re promoting your classes through the use of coaching sessions
- Blank design – for when you want to build an effective sales funnel right from starting
After you pick one of the blueprints for your pipeline, Kajabi automatically creates a set of pages and e-mails you will require to create an effective sales funnel. You can customize how you would like your sales funnel to look to your customers. You could even alter the look of your checkout and landing pages, for instance changing the design to a different theme The library is with more than 40 page templates that you can choose from.
Optional Payment Options and Price
Kajabi lets you seamlessly integrate with the payment gateway platforms Stripe and PayPal so that your member students are able to select one of them to pay for your classes. Stripe is the common payment option that accepts credit and debit card transactions as well as various e-wallet companies across the world. PayPal however, on the contrary side, is an option to subscribe as well as multi-payment plans. There aren’t any urgent transaction fees on Kajabi’s part, as all your earnings are instantly transferred into your account at the banks.
When it comes to pricing options, Kajabi gives an array of options for you of options to select from. You can choose to charge your students for your services at different time frames (one-time subscription, one-time, or several payments) or hand them out to them for free. You also have the option to select if you’re going to charge a specific amount for a single product or multiple products, and establish specific dates for your members can access within a specific timeframe. You can also create coupons to further motivate your target audience to buy all of your products. Embed Kajabi Products
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Integrations to Third-Party Services
Kajabi may have a plethora of built-in features to help you develop and promote your courses however, you also have the option to connect to third-party apps for an additional boost of functions. Kajabi currently has the integration of ten natively-built integrations, such as the well-known analytics provider Google Analytics and app automation service Zapier. Zapier comes in very handy because it allows connections with hundreds more tools and third-party apps from e-commerce to user experience.
Customer Support and Training Resources
In terms of customer service, Kajabi has a bigger advantage over its competitors because it’s among the few platforms for creating courses that offer 24/7 live chat assistance. Contrary to similar services the Kajabi customer support team is always available to assist you if you’re struggling to create pages or courses, among other crucial issues, anytime and wherever. It’s crucial to mention that this 24-hour service is only available to instructors who subscribe to the Growth plan upwards – for Basic users live Chat support can be scheduled for specific times and on certain days during the day. However, Kajabi’s method of customer support has been highly praised by those who utilize it to create useful courses. Embed Kajabi Products
As for tools to train, Kajabi provides you a variety of ways to resources that you can master and then become proficient with. Its Kajabi Hero University is packed with tutorials, courses and informational content that are specifically targeted at educators and edupreneurs to help them jumpstart or improve their standing in the field of course development. Additionally, you can attend weekly Q&A-style educational webinars featuring prominent experts from various disciplines as guest speakers, and If you’re in search of additional information and tips, the help center is always there to guide you on your way. In addition to Kajabi’s Hero University, there is also a Kajabi Hero Rewards program where course creators are rewarded with many sweet perks when they meet their objectives.
What else is missing in Kajabi?
Kajabi may be a great all-in-one solution to create and sell your course material, but we have to look at a few crucial aspects that are missing. The majority of these would be extremely useful to enhance the user experience. These are some of the things we would like to see added to Kajabi’s system in the near future:
- Built-in tools to issue certificates and certificates. While some offer this feature instructors who utilize Kajabi frequently will need to connect to third-party apps that are specialized in the issue of certificates, such as Accredible.
- More diversity in question types. While we may appreciate the platform’s handling of assessments within courses, we’d like that the absence of question type options and the randomization of those types – to be addressed soonest.
- Other payment options. At the time of writing there are only two options for transactions: Stripe as well as PayPal can be accepted. Not only that, but we aren’t sure if there are limits as well.
- An API key that is public. This could be useful for creating custom integrations like having your students who have subscribed to your service log in with the single sign-in option in other apps.
Alternatives to Kajabi
Kajabi could have the majority of the features that an aspiring Edupreneur would ever want to have. But due to its high price plan and a certain lack of features, it might cause some to be turned off. If you’re seeking alternatives that have similarity in comparison to Kajabi in terms of performance and reliability We’ve provided a list of worthy competitors that you may be considering in making your choice. Embed Kajabi Products
- New Zenler is an online course platform that provides all-in-one services that are similar to Kajabi. The only significant difference is the price that starts at $67/month, you can create unlimited courses and advertise your course to the right audience without having to worry about the cost!
- Podia isn’t just claiming to be creator-friendly. It’s also extremely easy to use, and much more user-friendly than even Kajabi! While you get to make use of marketing features Podia is much less heavy than other. However, when you consider the budget-friendly price range, we can imagine the way Podia can appeal to individuals who are just starting out in the business.
- While Kajabi does not have credentials or more advanced features for quizzes, Thinkific makes up for them. With its affordable price It certainly has more industry-level functions than the other has, and this includes live lessons and a built-in app integrations store.
- Teachable is like Thinkific in the way it works. But, we need to appreciate the way that Teachable can integrate additional payment options as it accepts Google Pay and Apple Pay two gateways that Kajabi doesn’t have. You can also avail one-on-one training and other key features.
Conclusion
Overall, Kajabi successfully knocks it out of the park in terms of offering a wide range of options that most entrepreneurs make use of. It does provide the essentials anyone must need, from intuitive functions needed to design a professional web pages to the fantastic integrated marketing suite that includes the inclusion of easy-to-understand plans for sales funnels, as well as effective email marketing tools.
There may be a few tools that are missing like the issuance of certificates specifically. Plus with a steep price tag, it may not be the right choice for the budget-conscious. But we do understand that even though Kajabi performs very well as an all-in-one solution for creating courses, it will always have limits. However, that doesn’t stop it however, from becoming a popular choice among established creators and businesses!
If you’re still looking for an LMS that gives you all you need in one platform, Kajabi is something you should strongly look into.
FAQ Embed Kajabi Products
What does the word Kajabi refer to?
The word “Kajabi” is derived from a word with Islamic or Arabic origin which means “to fly.”
Can I sell physical products on Kajabi?
Yes! Aside from the usual programs, you can sell physical items on Kajabi. You can even join with Shopify to set up a fully functioning online store on Kajabi!
Concerning e-mail marketing, is it possible that Kajabi could replace MailChimp?
Because Kajabi already has e-mail marketing tools built into the platform, it’s logical that it’s enough to replace third-party programs like MailChimp. If you do intend to make use of this feature, Kajabi still allows you to integrate with it and other apps as well.
Does Kajabi mobile-friendly?
Yes! Kajabi even has an app that can be downloaded on mobile for you and your subscribed members have access to all course materials even when in the move. Embed Kajabi Products
