Hundreds of learning management system (LMS) platforms have a variety of essential features that you can utilize when you write content that is meaningful. While there could be a lot of websites that allow you to utilize advanced marketing tools to promote classes to your target audience, others might not provide all those things. Although some sites provide simple-to-use tools to build courses, there’ll be a few that provide editing options that is so complicated it turns off its users.
Among a sea of e-course platforms, there are a few which offer more than just an easy editing interface, but also an array of sales and marketing functions. In addition to that they also provide you with nearly everything you’d ever want such as 24/7 assistance and training resources to top-notch analytics. All-in-one platforms for courses allow you to go beyond the limits of your abilities, and one of those that provide it is Kajabi.
In a nutshell How do you define Kajabi? Rick Mulready Kajabi
Kajabi is an internet-based platform which allows you to develop and market your courses to an audience of students. The company is advertised as an all-in-one solution and platform for edupreneurs, Kajabi offers edupren all aspects of their lives with the most efficient and necessary features that will not just create a professional website for your courses , but let them grow to higher levels. Kajabi is widely praised and regarded as one of the top online course platforms, gaining an overwhelmingly positive rating of 4.6 out of 5 on Trustpilot.
What makes Kajabi so popular and well-received by its users? Well, there are quite numerous factors that make this platform very convenient for everyone to utilize. It’s first and foremost the user-friendliness. From course creation all the way to the marketing services almost all of Kajabi’s features can be digestible for people who are new in the world of e-learning. The majority of them are advanced, giving instructors an edge over others. Lastly, it lets budding entrepreneurs like you to run and create a course-making business without the need to look elsewhere in case something isn’t available. Kajabi provides all the tools that anyone could require, living up to its ‘one-stop shop’ moniker.
What Does It Let You Do?
There are a variety of methods that Kajabi can use as an all-in-one online course solution. We’ve made a list in bullets of the key characteristics that you might want to be aware of when you’re thinking about using it. In essence, Kajabi allows you:
- Create interactive and engaging classes using a range of customizable tools, media files, and templates that you can choose according to your preference;
- Create a visually appealing website to house your course contents and products and your own blog to keep your students informed about the latest developments;
- Efficiently make use of the landing page, checkout pages, and other methods to boost the profits you earn, extend your reach to the limit, and generate higher conversion rates;
- Decide how you would like to bill your courses or other items to your students – whether it’s a one-time payment or a monthly subscription;
- Design and build effective sales funnels without any issues by making use of funnel blueprints and templates;
- Utilize its in-house marketing and analytics suite that includes email marketing as well as CRM and automated tools.
- Manage and create your affiliate links.
- Explore a wide variety of community, customer service and training materials in conjunction with the Kajabi University feature.
Big Names That Have Used Kajabi
Kajabi is trusted and used by over 16,000 businesses and famous personalities. Kajabi is the preferred choice of several well-known personalities who are part of different sectors, including the expert in online marketing Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard, fitness expert and entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi hosts thousands of courses which are accessed and explored by more than 35 million students from across the globe. At the time of writing, Kajabi boasts more than $650 million of revenue since its inception in 2010.
Kajabi’s Pricing Strategies
The three pricing options that Kajabi provides are very different than other online course creation services in that they’re more costly. With monthly rates that start at as low as $119 it’s no wonder why it can be a hindrance for some who want to give Kajabi a go. However, when you consider the number of important features included into each plan, the pricing is logically reasonable.
Kajabi’s pricing plans start by offering the Basic plan, which costs $149 per month or $119/mo when billed annually. In this plan, you get to create three products, gain a maximum of 1 000 active clients, and design websites that you are able to customize with tools fully provided by Kajabi’s platform. Also included are unlimited pages for landing websites, indefinite marketing e-mails as well as unlimited access to valuable resources, including one-on one customer support as well as Kajabi University.
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In addition to The Basic Plan, there is the Growth plan that happens to be the most sought-after plan on the platform at $199 a month or $159/mo if paid annually. There is also the Pro plan at $399 monthly or $319/month annually and is packed to the brim with all the features you’d want when it comes to designing and selling your course. Kajabi is currently not offering a free plan option. However, a 14-day trial is available. trial is available for all three plans. An extended trial that lasts up to 30 days is offered on select blogs. So if you wish to try the service and determine if Kajabi is the right choice for you, the limited free trial is the best option.
Kajabi: The Good and the Bad
The Pros – What We Like About Kajabi
- The integrated marketing suite. Kajabi’s marketing suite in-house of tools, including email marketing and automation are specifically designed to be designed for businesses, so you don’t have to connect with other third-party services for that!
- The sales funnel software. Another one of the platforms most-loved selling points, the sales Pipeline Builder lets you make use of tested and understood blueprint templates – no need to be overly complicated!
- Customization without limits. From the creation of professional-looking courses down to the custom name, Kajabi lets you customize to your hearts content and even build your brand from the ground up.
- The easy and intuitive website along with course editors. Making content using the website and course creator software was never so simple and fast, since it requires less time and effort to finish the job.
- Limitless integrations are endless. In addition to native integrations that integrate with the ten marketing, e-commerce and analytics services, connection to Zapier’s app allows users to investigate and select from more than a thousand non-native platforms that can improve your effectiveness.
- Building worthwhile relationships with fellow instructors and students. Kajabi’s Community feature lets you connect with students enrolled in your classes. You can also network, connect, and celebrate with tons of teachers who happen to be in the same position as you.
The Cons – What We Don’t Like
- The steep pricing plans. Kajabi’s three pricing plans are higher than the typical monthly prices offered by other services. There’s no free plan available as well.
- There is no built-in tool to issue certificates. It is possible to connect to a third party certificate app if you plan to design custom-made certificates that are of different types.
- Not enough tools for student-instructor engagement. We don’t appreciate the lack of specific tools, such as proper discussion forums and the ability to randomly distribute quizzes or assignments. Rick Mulready Kajabi
The Review of Kajabi’s features
Easy of Use and Experience
One thing we love about Kajabi is its surprisingly simple user experience. First, the majority of the User Interface (UI) is structured. If you check the dashboard menu, you will find that all the features are organized into five main sections – Website, Products, Sales, Marketing, and People. The layout of the menu is clear and free of clutter, as some features that are related to a specified section are collapsible. The UI layout is very consistent that reflects Kajabi’s “all-in-1” brand name. You can create your own landing page, alter your course, and even communicate with your instructors on the same site.
It has a search assistant tool that is useful when you need to search for something that is difficult to locate. The Kajabi Assistant is found at the top of the dashboard in the form that of a bar for searching and allows you to search for tools and items within the site by typing in the words. As previously mentioned the courses and site builder sections can be dragged and dropped and make the process much easier without having to know how to navigate it. Kajabi is a more streamlined learning curve than some of its competitors. It is also compatible with other languages than English if you wish to expose your content to broader audience.
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Course Creation and Engagement
Product Blueprints
If you take a look at Kajabi’s courses design feature, you will soon encounter a list of course or product templates, or, as the platform calls them blueprints. Each of the product blueprints varies in structure and type and can be easily modified to fit any instructor’s needs.
In the blueprints that are listed are Mini Courses, Online Courses and Drip Courses. Mini Courses are short-form , quick courses which are generally designed in order to increase brand recognition, while online Courses are full-version courses with a full content structure designed for a “world-class” learning experience. Drip courses on the contrary, are classes that are scheduled over a set series of weeks or days. Also known as Evergreen Training courses, it’s an easier method of sharing your content if you or your students are busy with other activities.
Kajabi may be known by many as a well-known premium course maker. But, aside from the courses, the blueprints let you create a membership area for your members to enjoy exclusive content and a coach session lasting 12 weeks. The template is also blank where you can create a course or product completely from scratch!
Categories Posts, Categories, as well as Content Uploads
If you continue to explore the course builder, you’ll notice the outline of the sections and lessons that have been automatically added if you choose any of the course blueprints. In Kajabi’s instance, these sections and lessons are known as categories and posts, or. The posts are where you insert various types of content, like text, videos images, and text, while the categories serve as folders in which the posts are kept.
It is also possible to include subcategories of posts under the same category, if you wish to organize your content more flexiblely. You can alter the outline by dragging it around. Kajabi accepts a wide variety of media and text files that can be used to add to your posts, including MP4 and MOV files, WAV and MP3 files PDFs and Word documents. Upload all of them directly from your computer folders or through file-sharing cloud platforms such as Google Drive and Dropbox. You can even copy and paste existing URLs of your video to your posts!
Like several other course-making platforms, Kajabi allows you to utilize the feature of bulk uploads. As the name suggests, you can add all your files to your course in one page. This can be useful, especially if you’re busy performing other tasks.
Course Player Templates
Kajabi has a variety of more than 10 themes for course players. Unlike other LMS platforms where you’re only offered the choice of only one of three theme options, Kajabi lets you have the option of choosing various themes for the various products. Like the outline builder, it’s relatively simple to alter any theme to fit your style. You can also incorporate elements of your brand, such as the logo images, fonts, and design into your course player to cultivate an individual touch. Rick Mulready Kajabi
Quizzes and Student Interactions
Kajabi has a quiz feature called Assessments. It allows you to create quizzes and assignments and add them as part of your curriculum. Assessments can be a great way to assess the extent to which your students gained from the course you’ve taught them. With the assessments feature, you get to choose from three different question types: multiple-choice, multi-selection, or paragraph-style. You can even set an acceptable score to encourage your students to engage with your content more.
Aside from that in addition, the LMS site has also been able to make strides in creating spaces for students and teachers to interact. Through the Community feature, your learners are given access to comment and interact with any of your courses via their dashboards. You can even write in your posts to discuss with your fellow students about your lessons from the past and your upcoming content. The community feature is offered either as a stand-alone feature or as an element of membership space.
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Website Design and Customizability
Why should you upload your course materials with your domain name as well as WordPress site when Kajabi has the platform and tools to make one within the platform? Kajabi provides unlimited web hosting on all 3 pricing options. What’s awesome about it is you’re guaranteed instant safety and security with an automated SSL certification and an experienced team of experts to maintain your site.
You also have the option to customize your domain, and also pick from a range of unique, professional themes, which you can personalize to your liking! It doesn’t stop there: If you’re an expert edupreneur and signed to the Growth plan or higher you can use custom-designed themes that are built to fit your ever-expanding needs as well as remove all Kajabi logos and substitute it with your own!
Page Builder
Like the course builders we’ve talked about earlier, Kajabi’s page builder lets you modify any of the given themes for websites using a set of easy-to-use and user-friendly editing tools. If you continue to explore, you will be greeted with customizable sets of blocks and sections. They’re essentially like the categories and posts that we’ve discussed when we discussed how to build courses. Blocks are referred to as the elements that make up the site’s content, such as text, media files, as well as clickable button. Sections are, however are formed by a variety of well-arranged blocks.
There are over 40 preset sections templates that you can pick from the dashboard of the page builder. Since we’re all connected to our phones and tiny tablets these days it’s logical to use Kajabi to let your site automatically adjust to mobile layout. You can even go the extra mile by choosing the elements of your website you want for your member learners to see. With all the necessary tools to make your site look as you wish it to appear, Kajabi’s page builder is not just extremely flexible, but also quick to handle.
Blogging and Other Website Features
Other LMS platforms may not have this feature, however Kajabi allows you to create a section of your website dedicated to your blog where you can share comments and updates on the content of your course. If you’re looking to make the most of your Kajabi-created website this service offers you an area where you can publish your content without restriction. It is possible to begin with posting blog content by making one using an editor for text. It is possible to include SEO elements if you wish to have a wider reach or group your posts into different categories, or even change the way you want your entire blog section to look.
Kajabi’s built-in blogging features may not be as up to the same level as WordPress or Blogspot however, it does have enough tools to be manageable. In addition, you can create podcasts that you can promote on your site. You can upload the recordings of your podcast to be hosted on the site and distributed to the major podcasting platforms, such as the Apple Podcasts platform and Spotify. When uploading an episode of your podcast you can choose between two options: either release the podcast as a public one for free , or create an exclusive private version that only your members can get access to. Rick Mulready Kajabi
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Marketing and Sales and Marketing
One of the reasons that make Kajabi so popular with edupreneurs is its array of marketing and sales tools that are highly user-friendly and easy even for those who aren’t marketing experts to utilize!
E-mail and Affiliate Marketing
A huge draw among the crowd, Kajabi’s built in e-mail marketing function allows users to send out e-mails about your course and websites to your members who are subscribed students while seated on the platform. But you may be surprised that it does more than sending e-mails. With the help with Kajabi Automations, you get to automate sequences of e-mails that are triggered by various user actions. For example, when a student is successfully logged in to one of your classes after the checkout process, a welcome email will be automatically sent directly to the student’s inbox. If the course performs poorly, an upsell is delivered to offer suggestions for improvement Rick Mulready Kajabi
You are able to create as many e-mails to the campaign you want and schedule each of them in accordance with your preferences. You can also choose which members of your group are eligible to receive those messages. Managing e-mails has never been this comprehensive yet easy to handle. In contrast to other LMS sites, Kajabi already provides you with e-mail marketing tools that wouldn’t have to worry about the integration with third-party platforms to make things work.
Aside from that, Kajabi also has an affiliate marketing feature which allows you to designate certain members of yours as affiliates who can help promote your content on your behalf. Apart from paying them a commission and monitoring their performance to see how they can contribute to increasing your conversion rates and click rates. Rick Mulready Kajabi
Pipeline Builder
Another one of Kajabi’s overall standouts is its Pipeline Builder, where you can create custom marketing funnels without a lot of problems. While other platforms provide similar features, which require more effort and time and effort, the Pipeline Builder is designed to be so quick and easy that even those who aren’t experts can benefit from it. This amazing feature lets you select from a set of pre-made funnel templates or pipeline blueprints. These include the following:
- Freebies are great for when you’d like to offer a freebie as a lead magnet to build your list
- Sales Page OVO – for any time you wish to convince your intended customers to purchase your product via an online sales page
- Product Launch OVO – to use any time you’re launching a course or another product
- Zoom Webinar OVO is a great option for occasions when you need to advertise your business through web-based workshops
- Free Book OVO – for anytime you’d like to showcase your content an online book for free download.
- Coaching Campaign OVO is for when you’re trying to promote your courses by means of an array of coaching sessions
- Blank blueprint – for whenever you’re looking to create your sales funnel from ground
Once you select from any of the blueprints for a pipeline Kajabi instantly creates pages and e-mails you will have to put together to make an efficient sales funnel. You can alter the way you wish your funnel to look to your customers. You may even change the design of your landing and checkout pages, for instance you can change the theme to something different – there is a library filled with 40+ page templates that you can select from.
Prices and Payment Methods
Kajabi lets you seamlessly integrate with payment gateways like Stripe and PayPal to ensure that your students are able to select one of them to pay for your classes. Stripe is a popular payment method that accepts credit and debit card transactions as well as select e-wallet providers all over the world. PayPal however, on the contrary side, is an option to subscribe and multi-payment plans. There aren’t any charges for transactions on Kajabi’s side, as all your earnings will be immediately transferred to your bank account.
In terms of pricing options, Kajabi offers an array of options for you of pricing options. You can make your student pay for products at various times (one-time or subscription and multiple payments) or give them away at no cost. You can also choose to select if you’re going to charge a specific amount for one item or for a variety of items, and establish specific dates for your students can access your products within a given timeframe. You can also create coupons that will further encourage your audience to purchase the products you offer. Rick Mulready Kajabi
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Integrations with Third-Party Services
Kajabi may have a plethora of built-in features to help you create and market your courses However, you can connect to third-party apps for an additional boost of functions. The platform is currently able to support ten native integrations, including the well-known analytics provider Google Analytics and app automation service Zapier. Zapier comes in very handy as it helps establish connections with hundreds of other third-party applications and tools, ranging from e-commerce to user experience.
Training and Customer Support Resources
When it comes to customer service, Kajabi has a bigger advantage over the rest as it is one of the few platforms for creating courses which provide 24/7 live chat support. Contrary to similar services the Kajabi customer support team is always ready to assist you if you encounter difficulties creating pages or courses, among other important issues, anytime and wherever. It’s crucial to note that this 24/7 feature is available for instructors who subscribe to the Growth plan upwards – for basic users Live Chat support can be scheduled for certain times and days during the day. The approach of Kajabi’s customer service has been praised by many who use it to design relevant course content. Rick Mulready Kajabi
As for training tools, Kajabi offers an array of options to access resources that you can master and become familiar with. Kajabi Hero University Kajabi Hero University is packed with tutorials, classes and educational content specifically designed for educators and edupreneurs to help them gain traction or boost their position in the world of course design. Additionally, you can attend every day Q&A webinars that feature leading experts from different disciplines as guest speakers, and when you’re looking for other information and tips the help desk is always there to guide you in the right direction. Apart from the platform’s Hero University, there is also a Kajabi Hero Rewards program in which course creators are rewarded with tons of sweet perks as they meet their objectives.
What Else is Missing in Kajabi?
Kajabi might be a fantastic all-in-one tool to design and sell your course material However, we need to take care of a few essential things that are missing. The majority of these would be extremely useful to enhance the user experience. Here are the following things we’d like to see included in the Kajabi system shortly:
- Built-in tools to issue certificates and other credentials. While some offer this feature instructors who utilize Kajabi often will still require a connection to third-party applications which specialize in issuance of certificates, such as Accredible.
- More diversity in question types. While we may appreciate the way that the platform handles assessments within courses, we’d like for the absence of question type options and the randomization of those types and their randomization to be resolved as quickly as possible.
- Additional payment options. As of the moment, only transactions via Stripe as well as PayPal will be accepted. Not only that, but we aren’t sure if there are limitations also.
- A public API key. This could have been helpful for creating custom integrations for example, the ability to let your subscribers sign in using the single sign-in option in other apps.
Alternatives to Kajabi
Kajabi may have essentially most of the features that an aspiring Edupreneur would ever want to have. However, due to the high cost plan and a certain lack of features, it may turn some people off. If you’re looking for alternatives with commonalities with Kajabi in terms of performance and reliability we’ve listed a few worthy competitors that you may be considering when making your choice. Rick Mulready Kajabi
- New Zenler is an online course platform that provides all-in one services similar to Kajabi. The only significant difference is the price beginning at just $67 per month You can design unlimited courses and advertise to your audience of choice without having to worry about the cost!
- Podia does not just claim to be a creator-friendly platform. It’s also very easy to use, far easier than Kajabi! While you get to make use of marketing features, it’s much lighter than the other. But considering the very budget-friendly price range we can imagine the ways Podia is a great choice for DIY entrepreneurs getting into the business.
- While Kajabi lacks credentials and advanced quiz features, Thinkific makes up for them. With a price that is affordable for beginners It certainly has higher-end features than the other has, and this includes live lessons and an integrated app integration store.
- Teachable is like Thinkific in the way it operates. But, we need to appreciate how the former can incorporate additional payment options, as it accepts Google Pay and Apple Pay which are two gateways Kajabi is not able to offer. It also lets you utilize one-on-one training and other key features.
Conclusion
All in all, Kajabi successfully knocks it out of the park in terms of having nearly all the options that most entrepreneurs utilize. It does provide all the features you need to be able to create a professional-looking web pages to the fantastic integrated marketing suite that includes the ability to understand sales funnel blueprints and efficient e-mail marketing tools.
There may be a few instruments that aren’t there like the issuance of certificates, in particular. Also, with its high cost, it may not be the wise choice for the budget-conscious. However, we understand that even though Kajabi performs great as an all-in one solution for creating courses, it will always have limitations. However, that doesn’t stop it however, from being a favorite among experienced entrepreneurs and creators!
If you’re still searching for an LMS that can provide everything you require on one platform, Kajabi is something you must seriously look into.
FAQ Rick Mulready Kajabi
What does the word Kajabi refer to?
The term “Kajabi” derives from a word with Islamic or Arabic origin which means “to fly.”
Can I sell physical goods on Kajabi?
Yes! In addition to the normal classes, you can also sell physical products on Kajabi. You can even join with Shopify to build a fully functional online store on the platform!
Regarding marketing via e-mail, is it possible that Kajabi could be able to replace MailChimp?
Because Kajabi already has e-mail marketing tools built within the platform, it’s logical that it’s sufficient to replace third-party applications like MailChimp. However, if you do intend to make use of this feature, Kajabi still allows you to integrate with it and other applications as well.
Is Kajabi mobile-friendly?
Yes! Kajabi also has an app for mobile devices for you and your subscribed members have access to all courses even while in the move. Rick Mulready Kajabi
