Many learning management system (LMS) platforms have a variety of crucial features that can be utilized whenever you create meaningful content. Although there are plenty of websites that allow you to make use of modern marketing tools to market classes to your desired viewers, other platforms might not provide all the features. While some provide easy-to-use course-building tools, there will be a few that offer editing features that are so complicated that it turns its users off.
Within the sea of online course platforms There are a handful that provide more than the basic editing interface but also a plethora of sales and marketing functions. Additionally they also offer nearly everything you’d ever want, from 24/7 help and training materials to top-quality analytics. All-in-one course platforms let you explore beyond your limits One of them which can provide this is Kajabi.
At a Glance Kajabi: What exactly is Kajabi? Marketing Campaigns Kajabi
Kajabi can be described as an online service that lets you make and sell your content to your customers. The company is advertised as an all-in-one solution and platform for edupreneurs, Kajabi offers edupren all aspects of their lives with the most efficient and necessary features that will not only create a professional site for your courses, but help them rise to higher levels. Kajabi is widely praised and is regarded as one of the best online course platforms, gaining an overwhelming positive rating of 4.6 out of five on Trustpilot.
What is it that makes Kajabi so well-liked and appreciated by its users? There are numerous aspects that make this platform extremely easy for anyone to utilize. Firstly, it’s the extreme user-friendliness. From course creation to marketing almost all of the Kajabi features have been designed so that they are easily digestible for people who are only beginning to get started in the world of online courses. The majority of them are advanced, giving instructors an edge over other instructors. Lastly, it lets budding entrepreneurs like you to run and create a course-making business without having to go elsewhere if anything else is not available. Kajabi offers all the equipment that one could need and is a true testament its ‘one stop shop label.
What does it let you do? Do?
There are numerous options that Kajabi allows you to use as an all-in-one online course solution. We’ve compiled a list, in bullet form of the key characteristics that you might want to watch out for when you’re thinking about using it. In essence, Kajabi allows you:
- Create interactive and engaging classes using a range of customizable tools including media files, templates that you can choose according to your preference;
- Create a professional website that can display your course materials and other products along with a blog where you can keep your students up-to-date on what’s new.
- Effectively utilize landing pages, checkout pages, and other viable methods to boost the profits you earn, extend your reach beyond the limits and boost conversion rates;
- Decide how you would like to bill your courses and other products for your students, whether it’s a one-time fee or a monthly subscription;
- Build effective sales funnels without any difficulties by making use of funnel blueprints and templates;
- Utilize its in-house marketing and analytics suite with the ability to send out e-mails, CRM, and automated tools.
- Set up and manage your affiliate links; and
- Explore a variety of customer service, community, and training resources, with the addition of Kajabi University.
Big Names That Have Used Kajabi
Kajabi is used and trusted by more than 16,000 organizations and big-name personalities. Kajabi is the preferred choice of many of the most well-known people that are from various sectors, including online marketing expert Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard, fitness expert entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi is the home of thousands upon thousands of courses, accessed and explored by over 35 million students across the globe. In the last writing, Kajabi boasts more than $650 million of revenue since its inception in 2010.
Kajabi’s Pricing Plans
The three pricing options that Kajabi provides are very different from other online course-making services in that they’re much more expensive. With monthly prices that start at as low as $119 it’s not surprising that it can be a hindrance for some who be interested in giving it a try. However, when you consider the number of features that are included in every plan, the price is understandably reasonable.
Kajabi’s pricing plans begin with the Basic plan, which costs $149 per month or $119/month when billed annually. In this plan, you are able to design three products, reach up to 1000 active users, as well as make your own website you can customize with tools fully provided by the platform. Also included are unlimited pages for landing webpages, unlimitted marketing emails as well as unlimited access to valuable resources, including one-on one customer service and Kajabi University.
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Apart from The Basic Plan, there’s the Growth plan that happens to be Kajabi’s most popular plan at $199 a month or $159/mo if paid annually, as well as the Pro plan for $399 per month or $319/month yearly that is loaded with all the features you’d like when you are creating and selling your courses. Kajabi does not currently offer any free plans. However, a 14-day free trial is available on all three plans. A trial extension that runs for up to 30 days also offered on select blogs. If you wish to test the waters to determine if Kajabi is the best choice for you, then the brief free trial is the best option.
Kajabi: The Good and the Bad
The Pros – What We Love About Kajabi
- The integrated marketing suite. Kajabi’s own marketing suite of tools, which includes automated e-mail marketing, and automation are specifically designed to be optimized for business, and it isn’t necessary to integrate with third-party solutions to do this!
- The software for sales funnels. Another one of the most popular features on the platform, the sales Pipeline Builder lets you make use of proven and easily understood blueprint templates – no need to get too complicated!
- Customization without limits. From creating professional-looking course websites all the way to the custom name, Kajabi lets you customize to your hearts content and even build your brand from the ground up.
- The simple and intuitive site along with course editors. Making content with the site and course builder software has never been so easy and quick, as it requires less effort and time to complete the task.
- Infinite integrations. In addition to native integrations with the ten marketing, e-commerce and analytics solutions, connecting to Zapier’s app lets users to investigate and select from more than one thousand non-native platforms that can improve your effectiveness.
- Establishing meaningful relationships with fellow instructors and students. Kajabi’s Community feature allows you to engage with the students enrolled in any of your courses. You can also connect, network, and share your joy with hundreds of teachers similar to you.
The Cons – Things We Don’t Like
- The pricing plans are hefty. Three pricing options offered by Kajabi cost greater than the average monthly rates provided by other companies. There’s not a free option as well.
- There are no built-in tools for issuance of certificates. You may need to connect to a third-party certificate application if you intend to make custom-designed certificates of different kinds.
- Not enough tools for student-instructor engagement. We’re not happy about the absence of specific features, like adequate discussion forums, as well as the ability to randomize quizzes or assignments. Marketing Campaigns Kajabi
An Overview of the Kajabi Features
Ease of Use and Experience
One thing that we like one thing we like about Kajabi is its surprisingly simple user experience. For one, most of the platform’s users interface (UI) is structured. If you check the dashboard menu, you may find that all the features are organized into five main sections: Website, Products, Sales, Marketing, and People. The design of the menu leaves no space for confusion, as certain aspects that belong to a specified section are collapsible. The UI design is very consistent that reflects Kajabi’s “all-in-1” brand name. You get to create your own landing page, alter your course and engage with other instructors on the same site.
It has a search assistant tool that comes in handy anytime you’re looking for something that is difficult to find. The Kajabi Assistant can be found in the top part of the dashboard, in the form that of a bar for searching it allows you to search for specific tools and products within the site by entering the search terms. Like we said that both the Kajabi site builder and course builder sections can be dragged and dropped, making the process simpler without needing to learn how to navigate it. Kajabi has a smoother learning curve than a couple of its contemporaries. It is also compatible with other languages than English in case you want to present your content to wider audiences.
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Course Development and Engagement
Product Blueprints
If you take a look at Kajabi’s courses creation feature, you’ll quickly come across a variety of course or product templates or what the platform calls them blueprints. Each of the product blueprints differs in terms of structure and design and can be customized to meet the needs of any instructor.
In the blueprints that are listed are Mini Courses and Online Courses as well as Drip Courses. Mini Courses are quick-form courses that are usually created as a means of gaining brand value, while Online Courses are full-version types with a complete content structure that are designed to provide the “world-class” learning experience. Drip courses, on the other hand, are programs that are scheduled for the course of a specified number of weeks or days. Also known as Evergreen Training courses, it’s an easier method of sharing your content when you or your students are busy working on other projects.
Kajabi is known to many as a renowned premium course-maker. However, in addition to the courses, the blueprints allow you to create a membership area where your customers can enjoy exclusive content and a coach session that spans 12 weeks. There’s also a blank template that allows you to create a course or product completely from the ground up!
Categories Posts, Categories, and Content Uploads
If you continue to look into the course builder, you will notice the outline of the sections and lessons that have been automatically included when you select one of the blueprints for your course. In the case of Kajabi, these segments and classes are called post categories as well as category, and vice versa. Posts are the places where you can insert different types of content, such as text, video and images, whereas the categories serve as folders where the posts are kept.
It is also possible to include subcategories for posts in the same category, if you wish to organize your content more flexiblely. You can also drag and rearrange the outline. Kajabi accepts a broad range of text and media files that can be used to add to your posts, such as MP4 and MOV files, WAV and MP3 files, PDFs, and even Word documents. You can upload any of them either from your computer folders or file-sharing cloud platforms such as Google Drive and Dropbox. You can also duplicate and paste URLs of your videos to your posts!
Like a few select platforms for creating courses, Kajabi allows you to use the bulk upload feature. Like the name implies, you can add all the files you have uploaded to your courses on the same tab. This is a great option especially when you’re performing other tasks.
Course Player Templates
Kajabi offers a lineup of 10+ themes for course players. Contrary to other LMS platforms where you’re only offered the choice of one or three themes, Kajabi lets you have the choice of selecting different themes for different products. Like the outline builder, it’s relatively easy to customize any of the themes to fit your style. You can also incorporate elements of your company’s image like your logo, images, and font design into your course player in order to give it a your own personal style. Marketing Campaigns Kajabi
Questions and student interactions
Kajabi has a quiz feature called Assessments that allows you to create quizzes and assignments and include them as part of your curriculum. Assessments are a helpful method of determining whether your students have learned something from the course you’ve taught them. Through the assessment feature, you get to select from three main question types: multiple-choice, paragraph-style, and multiple-selection. You can even set a passing score to motivate your students to engage with your content more.
Aside from that in addition, it is also important to note that the LMS website has made progress in providing spaces for students and teachers to interact. Through the Community feature your students are able to comment and interact with all of your courses on their dashboards. You can even write in your blog posts for discussion with other students your previous lessons and your upcoming content. The community feature is available either as a standalone feature or as component of your member.
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Website Design and Customizability
Why share your course contents with your domain name or WordPress web site when Kajabi offers the platform and tools you need to build one on the platform? Kajabi offers unlimited web hosting on the 3 pricing options. What’s awesome about it is you’re assured of instant security and safety with an automatic SSL certification, as well as the support of a team to manage your website.
Additionally, you have the freedom to modify your domain as well as choose from a variety of premium, unique themes that you can customize to your liking! The possibilities don’t end there: if you’re an expert edupreneur and are a member of the Growth plan or higher, you get to use custom-designed themes that are built to meet your ever-growing needs, plus eliminate all Kajabi branding and replace it with your personal brand!
Page Builder
Like the course builder we’ve mentioned earlier, the page builder from Kajabi lets you modify any of the themes on the website using a variety of easy-to-use and user-friendly editing tools. Upon further exploration you’ll be presented with sets of blocks that can be customized and sections. They’re similar to those categories as well as posts we discussed when we’ve talked about our course building tool. Blocks are the elements that compose the site’s content which includes text, media files, and clickable buttons. Sections are, however are formed by a variety of carefully-arranged blocks.
There are over 40 preset section templates that you can choose from the dashboard of the page builder. Since we’re all connected to our phones and tiny tablets these days it’s logical to use Kajabi to make your website automatically adapt to a mobile layout. You can even go the extra mile and select which site element you wish members to see. With all the necessary tools to make your site look as you wish it to look Kajabi’s page builders are not just extremely flexible, but also quick to handle.
Blogging and Other Website Features
Other LMS platforms may not have this feature, but Kajabi allows you to make sections of your website that is dedicated to your blog, where you can share updates and thoughts on your course content. If you want to make the most of your Kajabi-made site, the service provides you a space where you can publish your content without restriction. It is possible to begin with the blog post by creating your own using Text Editor. It is possible to include SEO elements if you want to expand your reach, group your posts into various categories, and even customize how you want your entire blog section to look.
Kajabi’s built-in blogging tools may not be as on with WordPress or Blogspot However, it comes with enough tools to make it manageable. In addition, you can create podcasts that you could promote on your site. You can upload the recordings of your podcast to be hosted on your website and distributed to the major podcast listening platforms such as the Apple Podcasts platform and Spotify. When you upload a podcast episode you can choose between two choices: publish it as a public podcast for free , or create an exclusive private podcast that only your users have access to. Marketing Campaigns Kajabi
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Marketing and Sales and Marketing
Part of what makes Kajabi so popular among edupreneurs is its slew of marketing and sales tools that are extremely convenient and simple enough even for those who aren’t marketing experts to utilize!
Email Marketing and Affiliate Marketing
A huge draw among the crowd, Kajabi’s built-in E-mail marketing functions allow users to send out e-mails related to your course and website to your subscribed member students within the comforts of the platform. But you may be surprised that it can do more than just send e-mails. With the aid of Kajabi Automations, you get to automate sequences of emails that are triggered by different kinds of user actions. For instance, if your student is successfully logged in to one of your courses after the checkout process, a welcome email will be automatically delivered into their email inbox. If the course performs poorly then an upsell message is delivered to offer suggestions for improvement Marketing Campaigns Kajabi
You can create as many e-mails to your campaigns as you wish and then schedule them in accordance with your preferences. You can choose which members of your group are eligible to receive those messages. E-mail management has never been so comprehensive yet easy to handle. Contrary to other LMS websites, Kajabi already provides you with e-mail marketing tools that wouldn’t have to worry about the integration with third-party platforms to make things work.
Apart from that, Kajabi also has an affiliate marketing option that lets you assign certain members of your group as affiliates to help promote your content on your behalf. Alongside paying them a commission and monitoring their performance to see the extent to which they are contributing to increasing your conversion and click rates. Marketing Campaigns Kajabi
Pipeline Builder
Another one of Kajabi’s overall top features are one of the best features is Pipeline Builder, where you are able to design specialized marketing funnels that do not have any overly complicated issues. While other platforms have similar features, which require more effort and time however, this Pipeline Builder is designed to be so quick and easy that even beginners are able to make the most of it. This feature is stunning and lets you select from a set of pre-made funnel designs or pipeline blueprints. They include:
- Freebies – to be used whenever you’d like to offer a freebie as a lead magnet to grow your email list
- Sales Page OVO – for any time you wish to convince your intended public to buy your product via an online sales page
- Product Launch OVO is a great option for when you’re launching courses or another product
- Zoom Webinar OVO is a great option for whenever you want to promote your products through web training seminars
- Free Book OVO – for anytime you’d like to promote your content with an online book for free download.
- Coaching Campaign OVO – to use whenever you’re promoting your courses through a series of coaching sessions
- Blank blueprint – for whenever you want to build the sales funnel you want from the starting
Once you select from any of the blueprints for your pipeline Kajabi will automatically generate pages and e-mails that you’ll need to pull off an effective sales funnel. You can customize how you want your pipeline to appear to your target audience. You could even alter the theme of your landing and checkout pages, for instance you can change the theme to something different The library is filled with 40+ templates for landing pages that you can select from.
Prices and Payment Methods
Kajabi lets you seamlessly integrate with the payment gateway platforms Stripe and PayPal so that your member students are able to select between the two to pay for your courses. Stripe is a popular payment option that accepts credit and debit card transactions and select e-wallet providers all over the world. PayPal is, on the other hand, is available as an option to subscribe and multi-payment plans. There are no pressing charges for transactions on Kajabi’s side since all the money you earn are immediately sent into your account at the banks.
For pricing options, Kajabi gives customers a variety of pricing options to choose from. You can cost your pupils for the products at various dates (one-time or subscription and multiple payments) or distribute them to them for free. You can also choose to select if you’re going to charge a specified price for a single product or a number of products, as well as specify specific dates your members can access within a given time frame. You can also create coupons to encourage your audience to purchase all of your products. Marketing Campaigns Kajabi
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Integrations to Third-Party Services
Kajabi has a variety of built-in tools to make and market your courses, but you also have the option to connect to third-party applications to provide an added boost in functionality. The platform currently supports 10 native integrations, which include the well-known analytics service Google Analytics and app automation service Zapier. Zapier is extremely useful as it helps establish connections with hundreds more third-party applications and tools, ranging from e-commerce to user experience.
Training and Customer Support Resources
When it comes to customer support, Kajabi has a bigger advantage over its competitors because it’s among the few platforms for creating courses which provide 24/7 live chat assistance. In contrast to other similar platforms, Kajabi’s customer support team is always ready to help you whenever you’re having difficulties in creating pages or courses, among other important issues, anytime and from anywhere. It’s crucial to mention that this 24-hour support is available to instructors that are on the Growth plan upwards – for Basic users live chat is available at certain times and days of the week. However, Kajabi’s method of customer support has been highly praised by those who utilize it to develop relevant courses. Marketing Campaigns Kajabi
As for training tools, Kajabi offers the user a range of access to access resources that you can learn and get used to. The Kajabi Hero University is packed with tutorials, courses and informational content that are specifically designed for educators and edupreneurs, to help them get started or increase their standing in the world of course design. You’re also invited to daily Q+A educational webinars with leading experts from different fields as guests, plus when you’re looking for other advice and tricks, the help center is available to help you along the way. In addition to Kajabi’s Hero University, there is an additional Kajabi Hero Rewards program where course creators get rewarded with tons of sweet perks as they reach their objectives.
What Else is Missing in Kajabi?
Kajabi may be a great all-in-one solution to create and sell your course material however, we must address a few vital things that are not being addressed. A majority of them could have been very useful in improving the experience. Here are the following things we would like to see added to Kajabi’s system in the near future:
- Built-in tools to issue certificates and certificates. While some provide this service instructors who utilize Kajabi often will still require connecting to third-party apps which specialize in issuance of certificates, such as Accredible.
- More diversity in question types. While we appreciate the way that the platform handles assessments within the course, we would like for the absence of different types of questions – plus randomization of said types – to be addressed soonest.
- Other payment options. At the time of writing, only transactions via Stripe and PayPal can be accepted. In addition, we don’t appreciate how there are limitations too.
- A public API key. This could be useful in making custom integrations, for example, letting your subscribed students login using a single sign-in option with other apps.
Alternatives to Kajabi
Kajabi may have essentially most of the features that an aspiring Edupreneur would ever want to have. But due to its high price plan, and the lack of features, it could make some people turn away. If you’re looking for alternatives that share collective similarities with Kajabi regarding reliability and performance We’ve provided a list of worthy competitors that you may be considering in your decision. Marketing Campaigns Kajabi
- New Zenler is an online course platform that provides all-in-one solutions similar to Kajabi. The only distinction is in the cost that starts at $67/month You can design unlimited courses and sell to your audience of choice without having to worry about spending a dime!
- Podia does not just claim to be a creator-friendly platform. It’s also extremely simple to use, much easier than even Kajabi! Although you can utilize marketing tools It’s a lot lighter than other. However, when you consider the budget-friendly price we can see how Podia will appeal to DIY entrepreneurs getting into the business.
- While Kajabi does not have credentials or more advanced features for quizzes, Thinkific makes up for these features. With a price that is affordable for beginners, it sure does offer greater features that Kajabi which includes live-taught courses as well as an integrated app integration store.
- Teachable is like Thinkific in terms of how it operates. However, we must appreciate how the former can incorporate additional payment options, as it can support Google Pay and Apple Pay, two gateway services Kajabi does not have. You can also avail one-on-one coaching as well as other essential features.
Conclusion
Overall, Kajabi successfully knocks it out of the park in terms of having nearly all the features that most edupreneurs can make use of. It sure does offer the essentials anyone must need including the intuitive features needed to create a professional-looking website , to the impressive built-in marketing suite with the ability to understand sales funnel blueprints and efficient email marketing tools.
There could be some tools that are missing like the issue of certificates in particular. Also, with its high cost, it may not be the best choice among the budget-conscious. We do recognize that even though Kajabi performs very well as an all-in-one solution for course creation however, it’ll always have limitations. That doesn’t stop it, however, from becoming an extremely popular choice for established business owners and creators!
If you’re still searching for an LMS that offers everything you require in one place, Kajabi is something you must seriously look into.
FAQ Marketing Campaigns Kajabi
What does the word Kajabi refer to?
The term “Kajabi” is derived from the word “Kajabi,” which is of Islamic or Arabic origin that means “to take flight.”
Can I sell physical goods on Kajabi?
Yes! In addition to the normal courses, you can also sell physical products through Kajabi. You can even connect with Shopify to set up a fully functioning e-commerce shop on the platform!
Concerning e-mail marketing, is it possible that Kajabi could be able to take over MailChimp?
Because Kajabi already includes the tools for marketing via email built into the platform, it’s logical that it’s enough to replace third-party programs such as MailChimp. However, if you wish to utilize the platform, Kajabi still allows you to integrate with it and other applications as well.
Are you sure that Kajabi mobile-friendly?
Yes! Kajabi also has a mobile app for you and the members who have subscribed can access all your course content even when you’re traveling. Marketing Campaigns Kajabi
