Many learning management system (LMS) platforms offer many crucial features that you can use when creating content of high quality. While there could be a lot of websites that allow you to utilize advanced marketing tools to advertise the courses you offer to your desired audience, others might not offer all of these features. And while some offer easy-to-use course-building tools, there will also be few that may have an editing experience that is so complicated they turn off their users.
Among a sea of e-course platforms, there are a few which offer more than just the basic editing interface but also a plethora of sales and marketing functions. In addition to that they also provide you with nearly everything you could think of, from 24/7 help and training tools to top-of-the-line analytics. All-in-one platforms for courses allow you to go beyond the limits of your abilities One of them which can provide this is Kajabi.
A Quick Look What is Kajabi? Kajabi Course Creation 101
Kajabi is an online platform that lets you develop and market your courses to an audience of students. Branded as an all-in-one service and platform for edupreneurs, Kajabi offers edupren all walks of life with optimized and vital features to not just build a professional-looking site for your courses, but help them rise to higher levels. Kajabi has been critically acclaimed and regarded as one of the best online courses platforms, earning an overwhelming positive score from 4.6 out of 5 on Trustpilot.
What is it that makes Kajabi so popular and well-received among its users? There are numerous aspects that make this platform extremely easy for anyone to use. First, it’s the simplicity of usage. From the course creation to marketing the majority of Kajabi’s features can be easily digestible for people who are just getting started in the e-course world. The majority of them are advanced, which gives instructors who administer the course an edge over other instructors. Lastly, it lets budding entrepreneurs like you run and develop a course-making business without having to travel elsewhere if anything else is missing. Kajabi has all the available equipment that one could need in order to live up its ‘one stop shop label.
What Does It Let You Do?
There are many kinds of options that Kajabi allows you to do as an all-in-one e-course solution. We’ve made a list in bullet points of the most important features that you may want to keep an eye on in the event you’re considering the option. In essence, Kajabi allows you:
- Create interactive and engaging courses with a wide array of tools for customizing, media files, and templates you can select in accordance with your personal preferences.
- Create a visually appealing website to display your course materials and other products along with a blog where you can keep your students informed about what’s new.
- Effectively utilize websites, landing pages and checkout sites and other viable ways to improve your profits, further your reach beyond the limits, and generate higher conversion rates;
- Choose how you wish to bill your courses or other items to your students – whether it’s a one-time fee or a monthly subscription
- Design and build effective sales funnels without any issues by making use of funnel blueprints and templates;
- Make use of its internal marketing and analytics suite with email marketing as well as CRM and automation tools;
- Manage and create your affiliate links, and
- Explore a wide variety of community, customer service, and training resources and features, including the Kajabi University feature.
The Big Names Who Have Utilized Kajabi
Kajabi is trusted and used by more than 16,000 organizations and famous personalities. Kajabi is the preferred choice of several well-known personalities who are part of different industries, such as the expert in online marketing Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard and fitness expert and entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi is the home of thousands upon thousands of courses, accessed and explored by over 35 million students from all over the world. At the time of writing, Kajabi has generated over $650 million in revenue since its establishment in 2010.
Kajabi’s Pricing Strategies
The three pricing options that Kajabi provides are very different than other online course creation services in that they’re more expensive. With monthly rates that start at as low as $119 it’s no wonder that this can impede some people who might be interested in giving the service a shot. However, when you consider the number of features that are included within each plan, pricing is reasonable.
Kajabi’s pricing plans start at the Basic plan that costs $149 per month or $119/mo if billed annually. This plan lets you are able to design three products, reach up to 1,000 active customers, and make your own website you can customize with tools fully provided by Kajabi’s platform. Included are unlimited landing webpages, unlimitted marketing e-mails, and unlimited access to helpful resources, including one-on-one customer support as well as Kajabi University.
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Apart from basic plans, there is the Growth plan which is the most sought-after plan on the platform for $199 per month or $159/mo when paid annually, and the Pro plan at $399 monthly or $319/month annually, which is filled to the brim with every feature you could ask for when making and selling your courses. Kajabi does not currently offer an option to pay for the plan. But a 14-day no-cost trial is available for each of the three plans. A longer trial of for up to 30 days also available on selected blogs. So if you wish to try the service and see if Kajabi’s the right fit for you, the limited trial period is the ideal method to start.
Kajabi: The Good and the Bad
The Pros – What We Love About Kajabi
- The built-in marketing suite. Kajabi’s marketing suite in-house of tools, such as automated e-mail marketing, and automation are specifically designed to be designed for businesses, so it isn’t necessary to integrate with third-party solutions for that!
- The software that creates sales funnels. Another of the most popular features on the platform is the Pipeline Builder. Pipeline Builder lets you make use of tested and understandable blueprint templates – no need to get too complicated!
- The ability to customize without limitations. From creating professional-looking course websites up to the customized domain, Kajabi lets you customize to your hearts content and even create your own brand from the ground up.
- The user-friendly and simple site as well as course editor. The creation of content using the site and the course creator software was never so simple and fast, since it takes less time and effort to finish the job.
- Infinite integrations are endless. Aside from native integrations that integrate with 10 e-commerce, marketing and analytics services, connection to Zapier’s app lets you to explore and choose from more than one thousand non-native platforms for better efficiency.
- Building worthwhile relationships with your students and instructors. Kajabi’s Community feature allows you to engage with the students in your classes. You can also make connections, network and share your joy with hundreds of teachers who happen to be similar to you.
The Cons – What We Don’t Like
- The pricey pricing plans. Kajabi’s three pricing plans are more than the average monthly rate provided by other companies. There’s not a free option either.
- No built-in tools to issue certificates. It is possible to connect to a third party certificate application if you intend to design custom-made certificates that are of different types.
- There aren’t enough tools to facilitate student-instructor engagement. We’re not happy about the absence of specific features, including proper discussion forums and the ability to randomly assign tests or assignments. Kajabi Course Creation 101
An Overview of the Kajabi Features
Ease of Use and Experience
One thing we love one thing we like about Kajabi is the surprisingly easy user experience. For one, most of the platform’s users interface (UI) is organized. If you look at the dashboard menu, you may notice that all features are organized into five main sections: Website Products, Sales Marketing and People. The menu’s design does not allow for obstruction, since some of the elements that are associated with a specified section are collapsible. The UI layout is very consistent and reflects Kajabi’s “all-in-one” trademark. You get to create your own landing page, alter your course and engage with other instructors through one website.
It has a search assistant tool that comes in handy anytime you’re looking for something that is difficult to locate. The Kajabi Assistant is located at the top part of the dashboard, in the form as a “search bar and it lets you look for items and tools within the website by typing in the search terms. As previously mentioned the website builder and course builder sections are drag-and-drop and make the process much easier without having to know how to navigate it. Kajabi is a more streamlined learning curve than some of its competitors. It also supports multiple languages other than English for those who want to expose your content to broader viewers.
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Course Creation and Engagement
Product Blueprints
Once you explore Kajabi’s course creation feature, you’ll soon encounter a list of product or course templates or what the platform refers to them blueprints. Each blueprint for a product differs in terms of structure and design and can be customized to meet the needs of any instructor.
In the blueprints that are listed are Mini Courses and Online Courses as well as Drip Courses. Mini Courses are short-form , quick courses which are generally designed as a means of gaining the brand’s value, whereas Online Courses are full-version courses with a complete content structure created to offer an “world-class” educational experience. Drip courses on the other hand, are courses which are planned over the course of a specified number of days or weeks. Also known as Evergreen Training courses, it’s an easier method to distribute your content when you or your students are busy working on other projects.
Kajabi is known to many as a popular premium course-maker. However, in addition to the courses, the blueprints allow you to make a membership site that allows your customers to access exclusive content and a coaching session that spans 12 weeks. The template is also blank where you can create an entire course or product from scratch!
Categories Posts, Categories, and Content Uploads
As you further explore the course builder you’ll notice an outline of sections and lessons that have been automatically included when you select one of the blueprints for your course. In Kajabi’s instance, these parts and the lessons known as groups and posts or. The posts are where you put in different types of content, like text, videos, and images, while the categories function as folders where the posts are stored.
You can also include subcategories for posts in the same category, if you wish to structure your content flexibly. You can move and rearrange the outline. Kajabi accepts a broad range of text and media files to include in your posts. These include MP4 and MOV files, WAV and MP3 files PDFs and Word documents. Upload all of them directly via your computer’s folders, or file-sharing cloud platforms such as Google Drive and Dropbox. You can also duplicate and paste URLs of your video to your blog posts!
As with a handful of other course-making platforms, Kajabi allows you to use the bulk upload feature. Similar to the name that you can upload all the files you have uploaded to your courses in one page. This one is handy particularly if you’re performing other tasks.
Course Player Templates
Kajabi has a variety of over 10 themes for courses. In contrast to other LMS platforms, where you’re offered the choice of only one of three theme options, Kajabi lets you have the freedom to choose various themes for the different products. Like the outline builder, it’s relatively simple to modify any of the themes to match your preferences. It is possible to incorporate specifics of your brand including logos, images, and font design into your course player in order to give it a an individual touch. Kajabi Course Creation 101
Quizzes and Student Interactions
Kajabi has a quiz feature called Assessments. It allows you to design and create assignments and quizzes and include them as part of your course. Assessments can be a great method of determining if your students learned something from the curriculum you’ve given them. With the assessment option, you are able to select from three main question types: multiple-choice, multi-selection, or paragraph-style. You can even create a passing score to motivate your students to be more engaged with your content more.
Aside from that, in addition, the LMS website also has made strides in creating spaces for students and teachers to connect. Through the Community feature your students are able to interact and comment on any of your courses through their dashboards. It is possible to write your blog posts for discussion with your fellow students about your previous lessons and your upcoming content. The community feature can be accessed either as a stand-alone feature or as an element of membership area.
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Website Design and Customizability
Why should you upload your course materials to your web domain as well as WordPress site when Kajabi provides the platform and tools to create one within the platform? Kajabi offers unlimited web hosting for 3 pricing options. What’s awesome about it is you’re guaranteed immediate security and security through the automatic SSL certification as well as an experienced team of experts to maintain your site.
Additionally, you have the freedom to customize your domain, as well as choose from a wide array of unique, professional themes, which you can customize to your liking! This doesn’t stop there. If you’re an expert in edupreneurship and are a member of the Growth plan and above, you get to use custom-designed themes that are built to meet the ever-changing needs of your business as well as eliminate any Kajabi logos and substitute that with your custom-designed theme!
Page Builder
Just like the course builders we’ve talked about earlier, the page builder from Kajabi allows you to alter any of the website themes with a suite of user-friendly and intuitive editing tools. If you continue to explore, you will be greeted with customizable sets of blocks and sections. They’re essentially like the categories and posts we discussed when we discussed how to build courses. Blocks are referred to as the elements that compose the content of the website, such as media files, text or clickable icons. Sections are, however are formed by a variety of well-arranged blocks.
There are over 40 preset sections templates that you can pick from the page builder’s dashboard. Since we’re all connected to our smartphones and small tablets, it makes total sense to use Kajabi to have your website automatically adjust to a mobile layout. You can even go the extra mile by picking the elements of your website you want members to see. With all the necessary tools to make your site look as you wish it to appear the page builder from Kajabi is not just incredibly flexible, but also fast to use.
Blogging and Other Website Features
Other LMS platforms may not provide this feature, however Kajabi lets you create an area on your site dedicated to your blog where you can share updates and thoughts on the content of your course. If you want to make the most of your Kajabi-created website this service offers you an area where you can publish your content without restriction. It is possible to begin with your blog posts by creating one with an editor for text. You can incorporate SEO elements if you’d like to have a wider reach, group your posts into various categories and even alter the way you want your entire blog section to appear.
Kajabi’s built-in blogging features might not be on the same level as WordPress or Blogspot, but it has enough tools to be manageable. You can also create podcasts that you could promote on your website. You can upload audio recordings of your podcast that will be hosted on the website and then distributed to major podcasting platforms like Apple Podcasts and Spotify. When uploading an episode of your podcast there are two options: release it as a podcast that is public free of charge or create an exclusive private version which only your subscribers are able to access. Kajabi Course Creation 101
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Marketing and Sales
A big part of what makes Kajabi so well-liked among entrepreneurs is its array of marketing and sales tools that are extremely convenient and simple enough for even those who aren’t marketing experts to make use of!
Email Marketing and Affiliate Marketing
A big draw among the masses, Kajabi’s built-in E-mail marketing functions allow users to send out e-mails that are related to your course or website to your subscribed member students from the comfort of the platform. However, you might be amazed that it can do more than just send e-mails. With the help of Kajabi Automations, you get to build automated sequences of e-mails that are triggered by different kinds of user actions. For example, when your student is successfully logged in to one of your classes after checking out, a welcome message will be automatically delivered directly to the student’s inbox. If the course performs poorly, an upsell is sent to suggest an improvement Kajabi Course Creation 101
You can create as many emails to the campaign you wish and schedule each of them in accordance to your preference. You can also choose which members of your group are eligible to receive these messages. E-mail management has never been so extensive and yet simple to manage. In contrast to other LMS sites, Kajabi already provides you with marketing tools for e-mails. You wouldn’t have to worry about the integration with third-party platforms to make things work.
Apart from that, Kajabi also has an affiliate marketing option which allows you to designate some of your members as affiliates to help in promoting your site on behalf of your company. In addition to paying them a commission, you may also track their performance to determine the extent to which they are contributing to boosting your conversion and click rates. Kajabi Course Creation 101
Pipeline Builder
Another one of Kajabi’s overall standouts is the Pipeline Builder, where you are able to design specialized marketing funnels that do not have any overly complicated difficulties. While other platforms offer similar features, which require more effort and time however, Pipeline Builder is a breeze to use. Pipeline Builder is designed to be quick and simple that even beginners can make better use of it. This stunning feature allows you to choose from a collection of pre-made funnel templates or pipeline blueprints. This includes:
- Freebie – for whenever you’d like to provide the freebie to lead magnet to build your database.
- Sales Page OVO – for whenever you want to convince your intended audience to buy your product by utilizing the sales page
- Product Launch OVO – to use any time you’re launching a course or another product
- Zoom Webinar OVO – to use whenever you want to promote your business through web-based training seminars
- Free Book OVO – for any time you wish to showcase your content an online book for free download.
- Coaching Campaign OVO – to use when you’re trying to promote your courses by means of a series of coaching sessions
- Blank design – for when you’d like to construct the sales funnel you want from beginning
When you choose from one of the blueprints for your pipeline Kajabi will automatically generate pages and e-mails you will require to create an effective sales funnel. You may customize however you wish your funnel to look to your customers. You could even alter the design of your checkout and landing pages, for instance you can change the theme to something different There is a library filled with 40+ pages templates you can choose from.
Optional Payment Options and Price
Kajabi lets you seamlessly integrate with the payment gateway platforms Stripe and PayPal so that your member students can choose one of them to pay for your courses. Stripe is a popular payment option that accepts debit and credit card transactions, as well as certain e-wallet providers across the world. PayPal is, on the other hand, is available as an option to subscribe as well as multi-payment plans. There aren’t any fees for transactions on the part of Kajabi since all the money you earn are immediately sent to your bank account.
When it comes to the pricing, Kajabi gives you a wide range to choose from. You can charge your students for your services at different dates (one-time, subscription, and several payments) or hand them out for free. You can also choose to decide if you want to charge a specified price for a single product or a number of products, as well as specify specific dates your members can access within a specific time frame. You can also create coupons to further motivate your customers to purchase the products you offer. Kajabi Course Creation 101
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Integrations with Third-Party Services
Kajabi may have a plethora of built-in services needed to create and market your courses However, you have the option to connect to third-party apps for an added boost in functionality. Kajabi currently has the integration of ten natively-built integrations, such as the well-known analytics service Google Analytics and app automation service Zapier. Zapier can be extremely helpful because it allows connections with hundreds of other third-party applications and tools, ranging from e-commerce to user experience.
Customer Support and Training Resources
In terms of customer service, Kajabi has a bigger advantage over its competitors because it’s among the few platforms for creating courses that offer 24/7 live chat support. In contrast to other similar platforms, Kajabi’s customer support team is available to assist you when you’re struggling to create a course or page among other crucial issues, anytime and wherever. It’s crucial to note that this 24/7 feature is available for instructors who subscribe to the Growth plan and above – for basic users live Chat support can be scheduled for certain times and days of the week. The approach of Kajabi’s customer support has been highly praised by many who use it to design meaningful courses. Kajabi Course Creation 101
For tools to train, Kajabi provides you a variety of ways to use resources to learn and get used to. Its Kajabi Hero University is packed with courses, tutorials and educational content specifically targeted at educators and edupreneurs, to help them gain traction or boost their position in the field of course development. You’re also invited to daily Q+A educational webinars with top experts from various disciplines as guest speakers, and when you’re looking for more tips and tricks, the help center will be there to help you along the way. In addition to the platform’s Hero University, there is also a Kajabi Hero Rewards program where course creators get rewarded with numerous sweet rewards when they meet their targets.
What is the other thing that is missing from Kajabi?
Kajabi could be an excellent all-in-one solution to create and market your course content However, we need to take care of a few essential things that are not being addressed. The majority of these would be extremely useful to improve the experience. These are some of the things we would like to see added to Kajabi’s system in the near future:
- Built-in tools that issue certificates and credentials. While some offer this feature instructors using Kajabi often will still require a connection to third-party software which specialize in issuance of certificates, like Accredible.
- More diversity in question types. While we appreciate the way that the platform handles assessments within courses, we’d like that the absence of options for question types and the randomization of those types and their randomization to be resolved as quickly as possible.
- Additional payment options. As of the moment only transactions made through Stripe as well as PayPal can be accepted. In addition, we don’t understand why there are certain limits also.
- A public API key. This could be useful for custom integrations, such as the ability to let your subscribers sign in using the single sign-in option with other apps.
Alternatives to Kajabi
Kajabi could have the majority of the features any aspiring edupreneur could ever dream of. However, due to the high cost plan, and the lack in features it may turn some people off. If you’re looking for alternatives with collective similarities in comparison to Kajabi with regards to performance and reliability We’ve provided a list of worthy competitors that you may think about when making your choice. Kajabi Course Creation 101
- New Zenler is an online course platform that offers all-in-one solutions similar to Kajabi. The only major distinction is in the cost – starting at only $67/month You are able to create unlimited courses and advertise your course to the right audience without ever having to worry about the cost!
- Podia does not just claim to be creator-friendly. It’s also very easy to use, and much more user-friendly than Kajabi! In addition, you can utilize marketing tools Podia is much less heavy than Kajabi. But considering the very budget-friendly price we can understand the ways Podia is a great choice for individuals who are just starting out in the business.
- While Kajabi lacks credentials and more advanced features for quizzes, Thinkific makes up for them. With a beginner-friendly price range, it sure does offer more industry-level functions than the other, and this includes live-taught courses as well as a built-in app integrations store.
- Teachable is identical to Thinkific in the way it works. However, we must appreciate how the former can incorporate additional payment options since it accepts Google Pay and Apple Pay, two gateway services Kajabi does not have. It also lets you utilize one-on-one coaching as well as other essential features.
Conclusion
All in all, Kajabi successfully knocks it out of the park for providing nearly all of the options that most entrepreneurs make use of. It certainly has the basic features that everyone needs to be able to design a professional website to the stellar integrated marketing suite, which includes the ability to understand sales funnel blueprints and efficient e-mail marketing tools.
There are a few tools that are missing for example, the issuance of certificates, in particular. Also, with its high cost, it might not be the best option for those with a tight budget. We do recognize that, while Kajabi does well in being an all-in-one solution for course creation however, it’ll always have limits. That doesn’t stop it, but it is an extremely popular choice for established business owners and creators!
If you’re still searching for an LMS that gives you all you require on one platform, Kajabi is something you should strongly look into.
FAQ Kajabi Course Creation 101
What does the word Kajabi refer to?
The word “Kajabi” derives from the word “Kajabi,” which is of Islamic or Arabic origin, which translates to “to fly.”
Can I sell physical products on Kajabi?
Yes! Apart from the standard classes, you can also sell physical products through Kajabi. You can even integrate with Shopify to set up a fully functioning E-commerce store using the platform!
Concerning e-mail marketing is it possible Kajabi could be able to take over MailChimp?
Since Kajabi already has e-mail marketing tools built within the platform, it makes sense that it’s sufficient to replace third-party applications such as MailChimp. However, if you intend to make use of this feature, Kajabi still allows you to connect it with other applications too.
Is Kajabi mobile-friendly?
Yes! Kajabi also has a mobile app so that you and your subscribed members have access to all course content even when you’re in the move. Kajabi Course Creation 101
