Hundreds of learning management system (LMS) platforms have various essential features that can be utilized whenever you create meaningful content. While there could be a lot of sites that let you make use of advanced marketing tools to market your courses to your target audience, others may not have most of the features. And while some offer easy-to-use tools to build courses, there’ll also be some that have an editing experience that is so complicated they turn off their users.
In the sea of e-course platforms, there are a few that provide more than a simple editing interface, but also a myriad of marketing and sales functions. Additionally they offer nearly all you can think of such as 24/7 assistance and training tools to top-of-the-line analytics. All-in-one courses let you go beyond the limits of your abilities One of them which can provide this is Kajabi.
In a nutshell: What is Kajabi? Mailchimp And Kajabi
Kajabi is an internet-based platform which allows you to develop and market your content to your student audience. The company is advertised as an all-in-one solution, Kajabi provides edupreneurs from all kinds of industries with the best and necessary features that will not just create a professional site for your courses, but also allow them to grow to greater heights. Kajabi is widely praised and is regarded as one of the top online learning platforms, with an overwhelming positive rating with a score of 4.6 out of five on Trustpilot.
What makes Kajabi so popular and well-liked by its users? Well, there are quite plenty of reasons that make the platform extremely convenient for all to utilize. Firstly, it’s the extreme simplicity of usage. From the course creation to marketing the majority of Kajabi’s aspects have been designed so that they are digestible even for those who are only beginning to get started in the world of e-learning. A majority of them are advanced, giving instructors an advantage over other instructors. Additionally it allows budding entrepreneurs such as you manage and build a course-making business without the need to look to another place if something else isn’t available. Kajabi provides all the equipment that one could need in order to live up the ‘one-stop-shop label.
What Can It Do? Do?
There are a variety of ways that Kajabi lets you create an all-in-one e-learning solution. We’ve put together a list in bullet points of the key characteristics that you might want to watch out for if you’re considering it. In simple terms, Kajabi allows you:
- Create engaging and interactive courses using a variety of tools for customizing, media files, and templates that you can pick in accordance with your personal preferences.
- Build a presentable website to display your course materials and other products, as well as a blog where you can keep your students updated on the latest developments;
- Efficiently make use of the landing page, checkout pages and other effective methods to boost your earnings, expand your reach to the limit, and generate higher conversion rates;
- Decide how you would like to bill your courses and other services for your students, whether it’s a one-time payment or a monthly subscription;
- Design and build effective sales funnels without any difficulties by making use of funnel blueprints and templates;
- Make use of its internal marketing and analytics software with the ability to send out e-mails, CRM, and automated tools.
- Set up and manage your affiliate links; and
- Explore a wide variety of community, customer service and training materials and features, including Kajabi University.
The Big Names Who Have Utilized Kajabi
Kajabi is used and trusted by over 16,000 businesses and celebrities. It’s the choice of some of the well-known names who come from different sectors, including online marketing expert Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard and fitness expert entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi is the home of thousands upon thousands of courses, accessed and explored by over 35 million students from all over the world. In the last writing, Kajabi boasts more than $650 million of sales since its establishment in 2010.
Kajabi’s Pricing Strategies
The three pricing plans that Kajabi provides are very different from other online course creation services in that they’re more costly. With monthly prices that start at just $119, it’s not surprising that this can impede some people who want to give the service a shot. However, when you consider the number of important features included within every plan, the price is logically reasonable.
Kajabi’s pricing plans begin at the Basic plan priced at $149 per month or $119/mo for billing annually. With this tier, you can create three products, gain a maximum of 1000 active users, as well as create your own website you can customize with tools fully provided by Kajabi’s platform. Also included are unlimited pages for landing webpages, unlimitted marketing emails, and unlimited access to helpful resources, including one-on-one customer support and Kajabi University.
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In addition to the Basic plan, there’s the Growth plan that happens to be the most sought-after plan on the platform at $199 a month or $159/mo when paid annually, and the Pro plan at $399 monthly or $319/mo yearly that is loaded to the brim with all the features you’d want when making and selling your courses. Kajabi is currently not offering a free plan option. However, a 14-day no-cost trial is available on all three plans. A longer trial of up to 30 days is available on selected blogs. If you want to try the service and see if Kajabi’s the best choice for you, then the brief free trial is the best method to start.
Kajabi: The Good and the Bad
The Pros – What We Like About Kajabi
- The built-in marketing suite. Kajabi’s in-house marketing suite of tools, which includes email marketing and automation are specifically designed to be designed for businesses, so you don’t have to connect with third-party solutions for that!
- The sales funnel software. Another of the platform’s best-selling points is the sales Pipeline Builder lets you make use of tested and understandable blueprint templates – no need to be overly complicated!
- Unlimited customization. From creating professional-looking course websites down to the custom website, Kajabi lets you customize to your heart’s content – and even build your brand from scratch.
- The easy and intuitive website along with course editors. Making content with the site and course builders hasn’t been so easy and swift, and it takes less time and effort to complete the task.
- Infinite integrations are endless. In addition to native integrations to the ten marketing, e-commerce and analytics services, connection to Zapier’s app allows users to investigate and select from more than a thousand non-native platforms for better effectiveness.
- Building worthwhile relationships with fellow instructors and students. Kajabi’s Community feature lets you connect with students in your classes. It also lets you connect, network, and share your joy with hundreds of teachers who happen to be in the same shoes as you.
The Cons – What We Do Not Like
- The steep pricing plans. Kajabi’s three pricing plans are more than the average monthly rate that other providers offer. There’s not a free option either.
- No built-in tools to issue certificates. It is possible to connect to a third party certificate app if you plan to create custom-made ones of different kinds.
- There aren’t enough tools to facilitate student-instructor engagement. We’re not happy about the absence of some particular features, including adequate discussion forums, as well as the ability to randomly distribute the assignments or quizzes. Mailchimp And Kajabi
A Review of Kajabi’s Features
Ease of Use and Experience
One thing we like the most about Kajabi is the surprisingly easy user experience. First, the majority of the user interface (UI) is structured. If you may notice on the screen menu, you’ll notice that all features are organized into five main sections: Website Products, Sales, Marketing, and People. The layout of the menu is clear and free of clutter, as some aspects that belong to specific sections are able to be collapsed. The UI style is very uniform and reflects Kajabi’s “all-in-one” hallmark. You can create a landing page, modify your course, and even communicate with your instructors on the same site.
There is a search assistant tool that is useful whenever you want to look for something that is difficult to find. The Kajabi Assistant is found at the top part of the dashboard in the shape that of a bar for searching and allows you to search for specific tools and products on the website by typing in the words. Like we said the website builder and course builder sections are drag-and-drop and make the process much easier without needing to learn how to navigate it. Kajabi has a smoother learning curve compared to a couple of its contemporaries. It is also compatible with other languages that English if you wish to share your content with broader audiences.
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Course Creation and Engagement
Product Blueprints
When you go through Kajabi’s course creation feature, you’ll soon encounter a list of course or product templates, or, as the platform calls it, blueprints. Each of the blueprints for products varies in structure and type and can be customized to meet the needs of any instructor.
In the blueprints that are listed are Mini Courses as well as Online Courses, and Drip Courses. Mini Courses are short-form , quick courses which are generally designed as a way to build the brand’s value, whereas online Courses are full-version types with a complete content structure created to offer an “world-class” education experience. Drip courses, on other hand, are programs that are scheduled for the course of a specified number of weeks or days. Also known as Evergreen Training courses, it’s an easier way to share your content if you as well as your students are occupied working on other projects.
Kajabi may be known by many as a renowned premium course-maker. However, in addition to the courses, the blueprints also allow you to create a membership area where your customers can enjoy exclusive content and a coaching session lasting 12 weeks. There’s also a blank template which allows you to design an entire course or product from scratch!
Categories Posts, Categories, and Content Uploads
When you explore the course builder you will notice the outline of the sections and lessons that were automatically added if you choose one of the blueprints for your course. In Kajabi’s case, those parts and the lessons referred to as groups and posts respectively. Posts are where you put in different types of content, such as text, video, and images, while the categories act as folders for the posts that are stored.
It is also possible to include subcategories of posts within one category in order to arrange your content in a flexible way. You can drag and rearrange the outline. Kajabi accepts a wide variety of text and media files to be added to your posts, such as MP4 and MOV files, WAV and MP3 files, PDFs as well as Word documents. You can upload any of them either through your computer’s folders or file-sharing cloud platforms like Google Drive and Dropbox. You can also duplicate and paste URLs of your video to your posts!
Like several other platforms for creating courses, Kajabi allows you to use the feature of bulk uploads. Like the name implies it allows you to upload all the files you have uploaded to your course in one page. This can be useful especially when you’re working on other things.
Course Player Templates
Kajabi offers a lineup of more than 10 themes for course players. Unlike other LMS platforms, where you’re offered the choice of one or three themes, Kajabi lets you have the option of choosing different themes for various products. Like the outline creator, it’s easy to customize any theme to match your preferences. It is possible to incorporate specifics of your company’s image, such as the logo or images as well as font design into your course player in order to give it a a personal touch. Mailchimp And Kajabi
Quizzes and Student Interactions
Kajabi offers a quiz feature called Assessments where you get to make quizzes and assignments and then add them to the course of your course. Assessments can be a great way to determine the extent to which your students gained from the course you’ve taught them. Through the assessment option, you are able to choose between the three primary types of questions: multiple-choice multiple-selection, and paragraph-style. You can also set an assessment score that will encourage your students in engaging with your content.
Aside from that, in addition, the LMS website also has made strides in creating areas for students and teachers to communicate. Through the Community feature students have access to interact and comment on any of your courses through their dashboards. You can also write your blog posts for discussion with the rest of them your previous lessons and your upcoming content. The community feature can be accessed either as a stand-alone item or as a component of your member.
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Website Design and Customizability
Why should you upload your course materials on your website’s domain as well as WordPress web site when Kajabi has the platform and tools you need to build one on the platform? Kajabi provides unlimited web hosting across three pricing plans. What’s great about this is you’re guaranteed immediate security and safety with the automatic SSL certification as well as an experienced team of experts to maintain your site.
You’re also given the liberty to modify your domain as well as choose from a wide array of premium, unique themes, which you can personalize to your hearts content! This doesn’t stop there. If you’re an expert in edupreneurship and have signed up to the Growth plan or higher you are able to download custom-designed themes designed to meet your ever-growing needs, plus remove any Kajabi branding and replace it with your own!
Page Builder
Like the course builders we’ve talked about earlier, the page builder from Kajabi allows you to alter any of the available themes on the website using a variety of easy-to-use and user-friendly editing tools. If you continue to explore, you will be greeted with a variety of customizable blocks and sections. They’re similar to the categories and posts we discussed when we’ve discussed the course builder. Blocks are the components that comprise the content of the website, such as media files, text or clickable icons. Sections are, however are made up of multiple neatly-arranged blocks.
There are over 40 preset sections templates that can be picked from the page builder’s dashboard. As we’re all glued to our smartphones and tablets it’s logical to use Kajabi to let your site automatically adjust to mobile layout. You can even go the extra mile by picking the element of your site you would like members to view. With all the necessary tools to make your site look however you want it to appear Kajabi’s page builders are not only super flexible but also quick to handle.
Blogging and Other Website Features
Other LMS platforms may not have this feature, however Kajabi allows you to make a section of your website dedicated to your blog where you can post information and comments about your course’s content. If you want to make the most of your Kajabi-made site this service offers you an area where you can do so without limits. You can get started with posting blog content by creating your own using the text editor. It is possible to include SEO elements if you’d like to reach a larger audience and organize your blog posts into various categories and even customize how you would like your blog’s entire section to look.
Kajabi’s built-in blogging tools may not be as on with WordPress or Blogspot However, it comes with enough tools to make it manageable. In addition, you can create podcasts that you could promote on your site. You can upload the recordings of your podcast that will be hosted on the website and then distributed to major podcasting platforms like the Apple Podcasts platform and Spotify. If you upload an episode of your podcast, you have two choices: publish it as a podcast that is public free of charge or create an exclusive private version which only your subscribers can get access to. Mailchimp And Kajabi
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Marketing and Sales
One of the reasons that make Kajabi so popular with edupreneurs is its slew of sales and marketing tools that are extremely user-friendly and easy even for those who aren’t marketing experts to use!
E-mail and Affiliate Marketing
A major draw for the masses, Kajabi’s built-in e-mail marketing function allows you to send emails that are related to your course or website to your subscribers students from the comfort of the platform. You might be surprised that it does more than simply send emails. With the help from Kajabi Automations, you get to automate sequences of emails that are triggered by different kinds of user actions. For instance, if your student logs in successfully to one of your courses after checkout, a welcome e-mail will be automatically delivered directly to the student’s inbox. If another underperforms the course, an upsell will be delivered to offer suggestions for improvement Mailchimp And Kajabi
You can create as many e-mails for your campaign as you like and then schedule them in accordance to your preference. You can also choose which members of your group are eligible the messages. E-mail management has never been this complete and easy to manage. Contrary to other LMS sites, Kajabi already provides you with marketing tools for e-mails. You don’t require the integration with third-party platforms to make things work.
Apart from that, Kajabi also has an affiliate marketing feature which allows you to designate some of your members as affiliates who can help promote your content on behalf of you. In addition to paying them the commission rate it is also possible to track their performance to gauge how well they contribute to boosting your conversion and click rates. Mailchimp And Kajabi
Pipeline Builder
Another one of Kajabi’s overall notable features can be the Pipeline Builder, where you are able to design specialized marketing funnels without a lot of issues. While other platforms offer similar features that require more effort and time, the Pipeline Builder is designed to be extremely simple and quick that even those who aren’t experts can make better use of it. This feature is stunning and lets you select from a set of pre-made funnel designs or pipeline blueprints. They include:
- Freebies – to be used whenever you’d like to provide the freebie to lead magnet to increase your database.
- Sales Page OVO – for any time you wish to convince your intended audience to buy your product through an online sales page
- Product Launch OVO – to use when you’re launching courses or other product
- Zoom Webinar OVO – to use whenever you want to promote your product via web workshops
- Free Book OVO – for whenever you want to market your content the free digital book that you can download
- Coaching Campaign OVO is for when you’re trying to promote your classes through the use of coaching sessions
- Blank blueprint – for whenever you’re looking to create your sales funnel from the beginning
After you pick one of the blueprints for your pipeline Kajabi instantly creates pages and e-mails that you’ll need to pull off an effective sales funnel. You can customize how you want your pipeline to look to your customers. You can even alter the theme of your checkout and landing pages, for example you can change the theme to something different There is a library full of 40+ templates for landing pages that you can select from.
Prices and Payment Methods
Kajabi allows you to integrate seamlessly with the payment gateway platforms Stripe and PayPal so that your member students can choose one of them to pay for your course. Stripe is the most popular payment option that allows debit and credit card transactions as well as various e-wallet companies across the world. PayPal however, on the contrary hand, is available as an option to subscribe as well as multi-payment plans. There aren’t any transaction fees on Kajabi’s part since all the money you earn are instantly transferred directly to the bank accounts of your choice.
For the pricing, Kajabi provides you a wide range of pricing options. You can choose to charge your students for your products at different times (one-time, subscription, and multi-payments) or hand them out at no cost. You also have the option to decide if you want to charge a set amount for a single product or a number of products, and set specific dates that your students can access your products within a specific time frame. You also get to generate coupons that will further encourage your audience to purchase the products you offer. Mailchimp And Kajabi
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Integration with Third-Party Services
Kajabi is a host of built-in tools to create and market your courses However, you have the option to connect to third-party apps for an additional boost of functions. The platform is currently able to support ten native integrations, including the popular analytics provider Google Analytics and app automation service Zapier. Zapier is extremely useful as it helps establish connections to hundreds of tools and third-party apps from e-commerce to user experience.
Customer Support and Training Resources
In terms of customer support, Kajabi has a bigger advantage over other platforms because it’s among the few platforms for creating courses that offer 24/7 live chat support. Unlike some similar services, Kajabi’s customer support team is available to assist you if you encounter difficulties creating an online course or website, in addition to other issues that are important, at any time and wherever. It’s crucial to note that this 24/7 feature is available for instructors that are on the Growth plan and above – for Basic users live Chat support can be scheduled at specific times and on certain days during the day. The approach of Kajabi’s customer service has been well-received by many who use it to create useful courses. Mailchimp And Kajabi
As for training tools, Kajabi offers you a variety of ways to access resources that you can master and become familiar with. The Kajabi Hero University is packed with tutorials, classes and informational content that are specifically geared towards teachers and edupreneurs who want to get started or increase their standing in the world of course design. There are also weekly Q&A-style educational webinars featuring top experts from various areas as guests. Additionally when you’re looking for other advice and tricks assistance, the help section is always there to guide you in the right direction. Apart from Kajabi’s Hero University, there is also a Kajabi Hero Rewards program where course creators are rewarded with many sweet perks when they meet their targets.
What else is missing in Kajabi?
Kajabi might be a fantastic all-in-one platform to develop and market your course content however, we must address a few vital things that are not being addressed. Most of them would have been very useful to enhance the user experience. These are some of the things that we wish would be included in Kajabi’s system soon:
- Built-in tools that issue certificates and certificates. While some offer this feature instructors who utilize Kajabi often will still require connecting to third-party apps that are specialized in the issue of certificates, like Accredible.
- More diversity in question types. While we are pleased with the way that the platform handles assessments within courses, we wish for the absence of options for question types – plus randomization of said types and their randomization to be resolved as quickly as possible.
- Additional payment options. As of this writing there are only two options for transactions: Stripe and PayPal are accepted. Not only that, but we don’t understand why there are limitations as well.
- A public API key. This would have been useful for creating custom integrations such as having your students who have subscribed to your service log in with the single sign-in option with other applications.
Alternatives to Kajabi
Kajabi might have the most of the features an Edupreneur would ever want to have. But due to its high price plan and a plethora of features, it may make some people turn away. If you’re looking for alternatives with commonalities in comparison to Kajabi regarding reliability and performance, we’ve listed some worthy competitors that you may want to consider in making your choice. Mailchimp And Kajabi
- New Zenler is an online course platform that offers all-in-one services similar to Kajabi. The only major difference is the price – starting at only $67/month You can design unlimited courses and market to your target audience without worrying about spending a dime!
- Podia isn’t just claiming to be creator-friendly. It’s also extremely easy to use, far easier than even Kajabi! While you get to utilize marketing tools Podia is much less heavy than other. But considering the very budget-friendly price we can see the ways Podia is a great choice for DIY entrepreneurs getting into the business.
- While Kajabi isn’t a reputable platform and lacks more advanced features for quizzes, Thinkific makes up for them. With its affordable price, it sure does offer greater features that the other as well as live-taught courses as well as a built-in app integrations store.
- Teachable is similar to Thinkific in terms of how it operates. But, we need to appreciate how the former can incorporate additional payment options since it can support Google Pay and Apple Pay two gateways that Kajabi does not have. Additionally, it allows one-on-one training and other key features.
Conclusion
All in all, Kajabi successfully knocks it out of the park in terms of having nearly all the tools that most entrepreneurs make use of. It sure does offer the basic features that everyone needs to be able to build a professional-looking website to the stellar built-in marketing suite with the addition of simple sales funnel blueprints and efficient marketing tools for e-mails.
There may be a few tools missing like the issuance of certificates in particular. Plus with a steep cost, it might not be the right choice for the budget-conscious. But we do understand that while Kajabi is well in being an all-in-one solution for creating courses but it’s not without limits. However, that doesn’t stop it however, from being a popular choice among established business owners and creators!
If you’re looking to find an LMS that gives you all you require in one place, Kajabi is something you ought to seriously think about.
FAQ Mailchimp And Kajabi
What is the meaning of Kajabi mean?
The word “Kajabi” derives from the word “Kajabi,” which is of Islamic (or Arabic origin, which translates to “to fly.”
Can I sell physical goods on Kajabi?
Yes! Aside from the usual courses, you can also sell physical products on Kajabi. You can even connect with Shopify to build a fully functional E-commerce store using Kajabi!
In terms of e-mail marketing, is it possible that Kajabi could replace MailChimp?
Because Kajabi already includes e-mail marketing tools built within the platform, it makes sense that it’s sufficient to take over third-party apps like MailChimp. If you do want to use it, Kajabi still allows you to integrate with it and other applications too.
Are you sure that Kajabi mobile-friendly?
Yes! Kajabi also has an app that can be downloaded on mobile for you and your subscribed members can access your entire courses even while traveling. Mailchimp And Kajabi
