Many learning management system (LMS) platforms offer many crucial features that can be utilized when you write content that is meaningful. While there could be a lot of websites that allow you to utilize advanced marketing tools to market the courses you offer to your intended audience, some might not offer all of those things. Although some sites provide simple-to-use tools for creating courses, there will be a few that have an editing experience so complicated that it turns its users off.
In the sea of e-course platforms There are a handful that offer not just the basic editing interface but also a myriad of marketing and sales functions. Additionally they provide you with nearly all you can think of, from 24/7 help and training resources to top-notch analytics. All-in-one courses let you explore beyond your limits and one of the platforms which can provide this is Kajabi.
A Quick Look: What is Kajabi? Travis Rosser Co-Founder Of Kajabi
Kajabi is an internet-based platform which lets you make and sell your course content to your audience of students. Branded as an all-in-one service, Kajabi provides edupreneurs from all aspects of their lives with the most efficient and necessary features that will not only create a professional site for your courses, but help them rise to higher levels. Kajabi has been critically acclaimed and considered to be one of the most effective online learning platforms, with an overwhelming score from 4.6 out of five on Trustpilot.
What is it that makes Kajabi so popular and well-received among its users? It’s true that there are numerous factors that make this platform very convenient for everyone to use. Firstly, it’s the extreme simplicity of usage. From course creation all the way to the marketing services the majority of the Kajabi features have been designed so that they are easily digestible for people who are only beginning to get started in the e-course world. Most of them are also advanced, which gives instructors who administer the course an advantage over others. Lastly this allows students like you run and develop courses without having to go to another place if something else isn’t available. Kajabi provides all the tools that anyone could require and is a true testament its ‘one stop shop’ moniker.
What does it let you do? Do?
There are a variety of ways that Kajabi lets you create an all-in-one e-learning solution. We’ve made a list in bullet points, of its important characteristics that you might want to keep an eye on if you’re considering the option. Simply put, Kajabi lets you:
- Create engaging and interactive courses using a variety of tools for customizing including media files, templates you can select depending on your preferences;
- Build a presentable website to present your course content and materials and your own blog to keep your students updated on what’s new.
- Efficiently make use of websites, landing pages and checkout sites and other viable methods to increase your profits, further your reach over the boundaries and increase conversion rates.
- Select the method you want to invoice your courses and other products for your students, whether it’s a one-time payment or a monthly subscription
- Build effective sales funnels without any issues by making use funnel templates and funnel blueprints;
- Use its own marketing and analytics suite with email marketing, CRM, and automation tools;
- Manage and create your affiliate links.
- Explore a wide variety of community, customer service, and training resources in conjunction with Kajabi University.
Famous Names that have Used Kajabi
Kajabi is trusted and used by over 16,000 businesses and big-name personalities. It’s the go-to choice for many of the most well-known people who come from different sectors, including the expert in online marketing Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard fitness expert entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi hosts thousands of courses which are accessed and explored by more than 35 million students all over the world. At the time of the time this article was written, Kajabi boasts more than $650 million of sales since its establishment in 2010.
Kajabi’s Pricing Strategies
The three pricing options that Kajabi offers are quite different from other online course creation services in that they’re much more expensive. With monthly prices that start as low as $119, it’s no wonder that it can be a hindrance for some who would want to give the service a shot. With the abundance of important features included within every plan, the price is logically reasonable.
Kajabi’s pricing plans begin at the Basic plan, which costs $149 per month, or $119/month when billed annually. This plan lets you get to create three products, garner an maximum of 1,000 active customers, and design a website that you can create with the tools offered by Kajabi’s platform. Included are unlimited landing webpages, unlimitted marketing emails as well as unlimited access to helpful resources, including one-on-one customer service and Kajabi University.
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Apart from the Basic plan, there’s the Growth plan that happens to be the platform’s most popular offer at $199 a month or $159/mo if paid annually, and the Pro plan for $399 per month or $319/month yearly that is loaded with every feature you’d like when making and selling your courses. Kajabi does not currently offer an option to pay for the plan. But a 14-day trial is available. trial is available on all three plans. An extended trial that lasts as long as 30 days offered on select blogs, so if you’re looking to test the waters to determine if Kajabi is the best choice for you, the short trial offer is the best way to go.
Kajabi: The Good and the Bad
The Pros – What We Love About Kajabi
- The integrated marketing suite. Kajabi’s own marketing suite of tools, which includes email marketing and automation are optimized for businessuse, and you don’t have to connect with other third-party services for that!
- The software that creates sales funnels. Another of the platforms most-loved selling points, the sales Pipeline Builder lets you make use of well-tested and accessible blueprint templates. No need to overcomplicate yourself!
- The ability to customize without limitations. From creating professional-looking course websites all the way to the custom website, Kajabi lets you customize to your hearts content and even create your own brand from scratch.
- The user-friendly and simple site along with course editors. Making content using the website and course creator software was never this simple and fast, since it requires less effort and time to get everything done.
- Unlimited integrations are endless. Apart from native integrations that integrate with 10 e-commerce, marketing and analytics tools, connecting to the app Zapier allows you to look and select among more than a thousand non-native platforms that can improve your effectiveness.
- Making lasting connections with fellow instructors and students. Kajabi’s Community feature lets you interact with students who are enrolled in your classes. You can also network, connect, and celebrate with tons of teachers similar to you.
The Cons – What We Don’t Like
- The pricey pricing plans. Three pricing options offered by Kajabi cost higher than the average monthly rate provided by other companies. There’s no free plan available as well.
- There are no built-in tools for issuance of certificates. You might need connect to a third-party certificate application if you intend to make custom-designed certificates of various types.
- Not enough tools for student-instructor engagement. We aren’t happy with the absence of some particular tools, such as adequate discussion forums, as well as the ability to randomly distribute quizzes or assignments. Travis Rosser Co-Founder Of Kajabi
An Overview of the Kajabi Features
Ease of Use and Experience
One thing that we like about Kajabi is the surprisingly easy user experience. One of the reasons is that the platform’s user interface (UI) is well-organized. If you may notice on the dashboard menu, you may find that all the features are divided into five major sections: Website Products, Sales, Marketing, and People. The design of the menu does not allow for confusion, as certain elements that are associated with specific sections are able to be collapsed. The UI layout is very consistent, reflecting Kajabi’s ‘all-in-one’ hallmark. You can build an online landing page, change your course, and even communicate with your instructors on the same site.
There is a search assistant tool that comes in handy anytime you’re looking for something hard to find. The Kajabi Assistant can be found in the top part of the dashboard, in the form of a search bar, and allows you to search for specific tools and products within the website by typing in the keywords. As mentioned previously that both the Kajabi site builder and course builder sections can be moved and dropped which makes the process easier without needing to learn how to navigate it. Kajabi is more user-friendly and has a less arduous learning curve compared to a couple of its contemporaries. It can also be used in other languages than English in case you want to present your content to wider viewers.
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Course Design and Engagement
Product Blueprints
When you go through Kajabi’s course creation feature, you’ll be able to see a collection of course or product templates, or, as the platform calls them blueprints. Each of the product blueprints varies in structure and type and can be customized to meet the needs of any instructor.
Included among the listed blueprints are Mini Courses, Online Courses, and Drip Courses. Mini Courses are short-form , quick courses, which are typically designed as a means of gaining the brand’s value, whereas online Courses are full-version versions with a complete content structure designed for the “world-class” education experience. Drip courses on the other hand, are courses that are scheduled over an established period of days or weeks. Also known as Evergreen Training courses, it’s a much more convenient method to distribute your content if you or your students are busy with other activities.
Kajabi may be known by many as a renowned premium course maker. Apart from course types, the product blueprints also allow you to create a membership space where your customers can enjoy exclusive content as well as a coaching session that spans 12 weeks. There’s also a blank template that allows you to create a course or product completely from the ground up!
Categories Posts, Categories, and Content Uploads
If you continue to explore the course builder you’ll notice the outline of the sections and lessons that have been automatically included when you select any of the course blueprints. In Kajabi’s instance, these segments and classes are referred to as groups and posts and vice versa. Posts are where you insert various types of content such as text, video images, and text, while the categories serve as folders in which the posts are stored.
You can also include subcategories of posts under a category if you want to organize your content more flexiblely. You may also drag and rearrange the outline. Kajabi accepts a wide variety of media and text files to include in your posts. These include MOV and MP4 files, WAV and MP3 files PDFs and Word documents. You can upload any of them either from your computer folders or via cloud-based file sharing platforms such as Google Drive and Dropbox. You can even copy and paste existing URLs for your videos into your posts!
Like several other course-making platforms, Kajabi allows you to use the feature of bulk uploads. Similar to the name it allows you to upload all the files you have uploaded to your courses in the same tab. This can be useful particularly if you’re working on other things.
Course Player Templates
Kajabi offers a lineup of more than 10 themes for course players. In contrast to other LMS platforms, where you’re allowed to select only one of three theme options, Kajabi lets you have the choice of selecting several themes to suit various products. Similar to the course outline builder, it’s relatively easy to customize any of the themes to match your preferences. You can also incorporate elements that represent your brand including logos or images as well as font design into the course player to add a an individual touch. Travis Rosser Co-Founder Of Kajabi
Questions and student interactions
Kajabi includes a quiz function called Assessments where you get to make quizzes and assignments and include them as part of your course. Assessments are an effective method of determining whether your students have learned something from the curriculum you’ve given them. Through the assessment feature, you can select from three main question types: multiple-choice, paragraph-style, and multiple-selection. You can also set an acceptable score to encourage your students to engage with your content more.
In addition, it is also important to note that the LMS website also has made strides in creating areas for teachers and students to communicate. Through the Community feature, your students are able to participate and leave comments on all of your courses on their dashboards. You can also write your posts to discuss with other students your previous lessons and your upcoming content. The community feature can be accessed either as a standalone feature or as component of your member space.
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Website Design and Customizability
Why share your course contents to your web domain as well as WordPress website when Kajabi has the platform and the tools to create one within the platform? Kajabi provides unlimited web hosting on three pricing plans. What’s awesome about it is you’re guaranteed instant safety and security with an automated SSL certification as well as an experienced team of experts to maintain your site.
Additionally, you have the freedom to personalize your domain and also pick from a variety of unique, professional themes that you can modify to your hearts content! It doesn’t stop there: if you’re an expert edupreneur and are a member of the Growth plan and higher you are able to import custom-made themes built to fit your ever-expanding needs and also remove any Kajabi brand names and then replace it with your personal brand!
Page Builder
Like the course builder we’ve mentioned earlier, Kajabi’s page builder allows you to alter any of the available themes for websites using a set of user-friendly and intuitive editing tools. If you continue to explore, you will be greeted with customizable sets of blocks and sections. They’re similar to those categories as well as posts that we’ve discussed when we discussed our course building tool. Blocks are referred to as the components that comprise the site’s content including text, media files, as well as clickable button. Sections on the other hand, are formed by multiple well-arranged blocks.
There are over 40 pre-designed sections templates that you can pick from the dashboard of the page builder. We’re all hooked to our smartphones and small tablets nowadays it is logical to use Kajabi to let your site automatically adjust to mobile layout. It’s even possible to go the extra mile by picking the element of your site you would like for your member learners to view. With all the tools you need to build your site however you want it to appear, Kajabi’s page builder is not just extremely flexible, but also easy to manage.
Blogging and Other Useful Website Features
Other LMS platforms might not offer this feature, but Kajabi allows you to make a section of your website dedicated to your blog where you can share comments and updates about your course’s content. If you’re looking to get the most the Kajabi-made website it provides an area where you can do so without limits. You can get started with your blog posts by creating one using an editor for text. You can incorporate SEO elements if you want to have a wider reach, group your posts into various categories and even customize how you would like your blog’s entire section to appear.
Kajabi’s built-in blogging features might not be on with WordPress or Blogspot However, it comes with enough tools to allow it to be managed. In addition, you can create podcasts that you could promote on your website. You can upload audio recordings of your podcast to be hosted on your website and then distributed to major podcasting platforms like Apple Podcasts and Spotify. When uploading podcast episodes you can choose between two options: either release the podcast as a public one free of charge or create an exclusive private podcast that only your members have access to. Travis Rosser Co-Founder Of Kajabi
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Marketing and Sales
One of the reasons that make Kajabi so popular among edupreneurs is the variety of sales and marketing tools that are supremely user-friendly and easy to even non- marketing experts to utilize!
Email Marketing and Affiliate Marketing
A major draw for the crowd, Kajabi’s built-in E-mail marketing functions allow you to send emails related to your course and website to your subscribers students within the comforts of the platform. However, you might be amazed that it can do more than just send e-mails. With the help of Kajabi Automations, you get to automate sequences of e-mails that are initiated by different types of user actions. For example, when your student logs in successfully to one of your courses after checking out, a welcome message will be sent automatically to their inbox. If the course performs poorly the course, an upsell will be delivered to offer suggestions for improvement Travis Rosser Co-Founder Of Kajabi
You are able to create as many e-mails to your campaigns as you want and schedule each of them in accordance to your preference. You can even select the members you want to receive those messages. E-mail management has never been this extensive and yet simple to manage. Contrary to other LMS sites, Kajabi already provides you with marketing tools for e-mails. You wouldn’t have to worry about connecting to other third-party platforms in order to make it work.
Apart from that, Kajabi also has an affiliate marketing option which allows you to designate certain members of your group as affiliates who can help advertise your website on your behalf. Alongside paying them the commission rate it is also possible to track their performance to determine the extent to which they are contributing to increasing your conversion rates and click rates. Travis Rosser Co-Founder Of Kajabi
Pipeline Builder
Another one of Kajabi’s overall top features can be the Pipeline Builder, where you get to create specialized marketing funnels without a lot of issues. While other platforms have similar features, which require more effort and time, this Pipeline Builder is designed to be so quick and easy that even beginners can make better use of it. This amazing feature lets you choose from a collection of pre-made funnel designs or pipeline blueprints. These include the following:
- Freebies – to be used whenever you’d like to provide the freebie to lead magnet to build your email list
- Sales Page OVO is a great option when you need to persuade your public to buy your product through a sales page
- Product Launch OVO – for any time you’re launching a course or any other product
- Zoom Webinar OVO is a great option for any time you wish to promote your product via web workshops
- Free Book OVO – for whenever you want to showcase your content the free digital book that you can download
- Coaching Campaign OVO – for any time you’re promoting your courses through an array of coaching sessions
- Blank design – for when you’re looking to create an effective sales funnel right from beginning
When you choose from one of the pipeline blueprints Kajabi instantly creates pages and e-mails that you’ll require to create an effective sales funnel. You can customize how you wish your funnel to look to your customers. You can even alter the theme of your checkout and landing pages, for instance you can change the theme to something different The library is filled with 40+ templates for landing pages that you can select from.
Payment and Pricing Options
Kajabi allows you to integrate seamlessly with the payment gateway platforms Stripe and PayPal to ensure that your students can get to choose between the two to pay for your classes. Stripe is the most popular payment method that accepts debit and credit card transactions as well as various e-wallet companies across the world. PayPal is, on the other hand, is available as an alternative for subscribers and multi-payment plans. There aren’t any urgent transaction fees on Kajabi’s part since all the money you earn will be immediately transferred directly to the bank accounts of your choice.
In terms of price options for Kajabi, it gives an array of options for you to choose from. You can cost your pupils for the products at different time frames (one-time subscription, one-time, or multiple payments) or hand them out for free. You even have the chance to select if you’re going to charge a specific amount for one product or multiple products, as well as set specific dates that your customers can access within a given timeframe. You also get to generate coupons to further motivate your target audience to buy any of your offers. Travis Rosser Co-Founder Of Kajabi
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Integrations to Third-Party Services
Kajabi may have a plethora of built-in services needed to create and market your courses, but you also can connect to other third-party applications for an added boost in functionality. The platform currently supports ten native integrations, including the well-known analytics provider Google Analytics and app automation service Zapier. Zapier comes in very handy as it helps establish connections with hundreds more tools and third-party apps that range from e-commerce to user experiences.
Training and Support for Customers
In terms of customer service, Kajabi has a bigger advantage over its competitors because it’s among the only course creation platforms with live chat available 24/7 assistance. In contrast to other similar platforms, Kajabi’s customer support team is always ready to help you whenever you encounter difficulties creating an online course or website, in addition to other crucial issues, anytime and wherever. It’s crucial to note that this 24 hour support is available to instructors who are subscribed to the Growth plan upwards – for Basic users, live Chat support can be scheduled for certain times and times during the day. Nonetheless, Kajabi’s approach to customer service has been well-received by many who use it to develop meaningful course content. Travis Rosser Co-Founder Of Kajabi
In terms of tools for training, Kajabi gives you a variety of ways to use resources to learn and get used to. Its Kajabi Hero University is packed with tutorials, courses, and informative content especially targeted at educators and edupreneurs who want to get started or increase their standing in the course creation world. There are also weekly Q&A-style educational webinars featuring leading experts from different fields as guests, plus If you’re in search of other advice and tricks assistance, the help section will be there to help you along the way. Alongside the platform’s Hero University, there is Kajabi’s Hero Rewards program, where course creators are rewarded with many sweet perks when they achieve their goals.
What is the other thing that is missing from Kajabi?
Kajabi may be a great all-in-one platform to develop and market your course content However, we need to look at a few crucial aspects that aren’t being addressed. A majority of them could have been very useful to improve the experience. These are some of the things we’d like to see included in the Kajabi system shortly:
- Built-in tools that issue certificates and credentials. While some provide this service instructors who utilize Kajabi will often require a connection to third-party applications that are specialized in the issue of certificates, such as Accredible.
- More diversity in question types. While we appreciate the platform’s handling of assessments within courses, we wish that the absence of question type options as well as randomization of these types – to be addressed soonest.
- Other payment options. As of the moment only transactions made through Stripe and PayPal can be accepted. Not only that, we don’t appreciate how there are limitations as well.
- An API key that is public. This could be useful for creating custom integrations for example, the ability to let your subscribers login using a single sign-in option in other applications.
Alternatives to Kajabi
Kajabi might have the most of the features that an aspiring edupreneur could ever dream of. But with the steep price plan and a plethora in terms of functionality, the site could make some people turn away. If you’re looking for alternatives with commonalities with Kajabi with regards to reliability and performance, we’ve listed some worthy competitors that you may want to consider in your decision. Travis Rosser Co-Founder Of Kajabi
- New Zenler is an online course platform that provides all-in-one services that are similar to Kajabi. The only significant difference is the cost that starts at $67/month You are able to create unlimited courses and advertise to your audience of choice without ever having to worry about the cost!
- Podia isn’t just claiming to be creator-friendly. It’s also very easy to use, far easier than even Kajabi! Although you can benefit from marketing features, it’s much lighter than other. But considering the very budget-friendly price range it’s easy to see the ways Podia is a great choice for DIY entrepreneurs getting into the business.
- While Kajabi does not have credentials or more advanced features for quizzes, Thinkific makes up for the shortcomings. With a price that is affordable for beginners It certainly has more industry-level functions than the other which includes live lesson courses and a built-in app integrations store.
- Teachable is like Thinkific in the way it works. But, we need to appreciate how the former can incorporate additional payment options as it can support Google Pay and Apple Pay, two gateway services Kajabi doesn’t have. It also lets you utilize one-on-one coaching and other core features.
Conclusion
In the end, Kajabi successfully knocks it out of the park in terms of providing nearly all of the tools that most entrepreneurs make use of. It does provide the essentials anyone must need including the intuitive features needed to build a professional-looking web pages to the fantastic integrated marketing suite that includes the addition of simple diagrams of sales funnels as well as efficient email marketing tools.
There are a few tools that are missing like the issue of certificates, in particular. With a high cost, it may not be the best option for those with a tight budget. But we do understand that, while Kajabi does well in being an all-in-one solution for course creation however, it’ll always have limitations. That doesn’t stop it, however, from being a favorite among experienced creators and businesses!
If you’re still looking to find an LMS that gives you all you require on one platform, Kajabi is something you ought to seriously think about.
FAQ Travis Rosser Co-Founder Of Kajabi
What is the meaning of Kajabi refer to?
The word “Kajabi” originates from a word of Islamic (or Arabic origin, which translates to “to take flight.”
Do I have the ability to sell physical items on Kajabi?
Yes! Apart from the standard classes, you can also sell physical items on Kajabi. You can even integrate with Shopify to build a fully functional E-commerce store using Kajabi!
Regarding marketing via e-mail, is it possible that Kajabi could replace MailChimp?
Since Kajabi already includes the tools for marketing via email built within the platform, it’s logical that it’s adequate to take over third-party apps like MailChimp. However, if you wish to utilize the platform, Kajabi still allows you to connect it with other apps as well.
Are you sure that Kajabi mobile-friendly?
Yes! Kajabi also has an app that can be downloaded on mobile so that you and your subscribed members have access to all courses even while in the move. Travis Rosser Co-Founder Of Kajabi