A myriad of learning management systems (LMS) platforms offer many crucial features that you can utilize when you write content that is meaningful. Although there are plenty of sites that let you make use of modern marketing tools to promote your courses to your intended audience, some may not have most of these features. While some provide easy-to-use tools to build courses, there’ll be a few that offer editing features that are so complex that it turns its users off.
In the sea of e-course platforms, there are a few that provide more than the basic editing interface but also a plethora of marketing and sales functions. Additionally, they also offer almost everything you could think of including 24/7 support and training resources to top-notch analytics. All-in-one course platforms let you go beyond the limits of your abilities, and one of those which can provide this is Kajabi.
A Quick Look: How do you define Kajabi? Is Kajabi B2B?
Kajabi is an online platform that allows you to develop and market your courses to an student audience. The company is advertised as an all-in-one solution that provides entrepreneurs from all aspects of their lives with the most efficient and necessary features that will not just create a professional site for your courses, but let them grow to new heights. Kajabi has been praised by the media and is regarded as one of the most effective online course platforms, gaining an overwhelming positive rating with a score of 4.6 out of 5 on Trustpilot.
What is it that makes Kajabi so popular and well-liked by its users? There are many aspects that make this platform very convenient for everyone to use. Firstly, it’s the extreme simplicity of usage. From course creation to marketing and sales almost all of Kajabi’s aspects can be easily accessible to those who are only beginning to get started in the world of online courses. The majority of them are advanced, which gives instructors who administer the course an advantage over other instructors. In addition, it lets budding entrepreneurs such as you manage and build courses without having to go elsewhere in case something is missing. Kajabi has all the available equipment that one could need and is a true testament its ‘one stop shop label.
What Does It Let You Do?
There are a variety of options that Kajabi allows you to create an all-in-one e-learning solution. We’ve made a list in bullets of the most important attributes that you ought to watch out for when you’re thinking about using it. Simply put, Kajabi lets you:
- Create engaging and interactive classes using a range of tools for customizing including media files, templates that you can pick according to your preference;
- Build a presentable website to present your course content and products along with blogs to keep your students informed about what’s new.
- Effectively utilize the landing page, checkout pages and other viable ways to improve your earnings, expand your reach to the limit, and generate higher conversion rates;
- Choose how you wish to invoice your courses and other services for your students, whether it’s one-time payments or a subscription for a month;
- Create effective sales funnels with no any problems through the use of funnel blueprints and templates;
- Utilize its in-house marketing and analytics suite with the ability to send out e-mails and CRM as well as automation tools;
- Create and manage your affiliate links, and
- Explore an array of customer service, community, and training resources, with the addition of Kajabi University.
The Big Names Who Have Utilized Kajabi
Kajabi is trusted by more than 16,000 companies and celebrities. It’s the choice of many of the most well-known people that are from various industries, such as the expert in online marketing Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard and fitness expert and entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi is the home of thousands upon thousands of courses, that are used and explored by more than 35 million students from all over the world. As of this the time this article was written, Kajabi boasts more than $650 million of revenue since its establishment in 2010.
Kajabi’s Pricing Strategies
The three pricing plans that Kajabi offers are quite different from other online course-making services in that they’re much more expensive. With monthly costs that begin as low as $119, it’s no wonder that this can impede some people who like to give Kajabi a go. But considering the huge amount of important features included within each plan, the pricing is reasonable.
Kajabi’s pricing plans begin with the Basic plan, which costs $149 per month, or $119/month when billed annually. This plan lets you get to create three products, gain an maximum of 1000 active users, as well as create websites that you are able to create with the tools offered by Kajabi’s platform. Also included are unlimited pages for landing webpages, unlimitted marketing emails, and unlimited access to helpful resources, including one-on-one customer support as well as Kajabi University.
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Apart from The Basic Plan, there is the Growth plan which is the most sought-after plan on the platform at $199 a month or $159/month if you pay annually, as well as the Pro plan, which costs $399 per month or $319/month yearly that is loaded to the brim with all the features you’d want when designing and selling your course. Kajabi is currently not offering a free plan option. There is however a fourteen-day no-cost trial is available on each of the three plans. A trial extension that runs up to 30 days is also available on certain blogs. If you want to test the waters and determine if Kajabi is the best choice for you, then the brief free trial is the best option.
Kajabi: The Good and the Bad
The Pros and Cons – What We Really Like About Kajabi
- The built-in marketing suite. Kajabi’s in-house marketing suite of tools, including email marketing and automation are designed to be optimized for businessuse, and you won’t need to integrate with other third-party services for that!
- The software that creates sales funnels. Another one of the platform’s best-selling points is the Sales Pipeline Builder lets you make use of proven and easily understood blueprint templates – no need to overcomplicate yourself!
- Customization without limits. From the creation of professional-looking courses down to the custom website, Kajabi lets you customize according to your own preferences – and even build your brand from scratch.
- The user-friendly and simple site and course editors. The creation of content using the site and the course builders hasn’t been this easy and swift, and it takes less time and effort to finish the job.
- Limitless integrations. In addition to native integrations to ten e-commerce, marketing, and analytics tools, connecting to the app Zapier allows you to explore and choose among more than a thousand non-native platforms to increase efficiency.
- Establishing meaningful relationships with students and fellow instructors. Kajabi’s Community feature lets you connect with students enrolled in any of your courses. It also lets you connect, network, and celebrate with tons of teachers who happen to be in the same shoes as you.
The Cons – Things We Don’t Like
- The steep pricing plans. Three pricing options offered by Kajabi cost higher than the average monthly rate provided by other companies. There’s no free option available either.
- There are no built-in tools for issuance of certificates. You might need to connect to a third-party certificate software if you want to create custom-made ones of various types.
- Not enough tools for student-instructor engagement. We aren’t happy with the absence of some particular features, like appropriate discussion forums as well as the ability to randomly assign the assignments or quizzes. Is Kajabi B2B?
A Review of Kajabi’s Features
Ease of Use and Experience
One thing that we like the most about Kajabi is the surprisingly easy user experience. First, the majority of the platform’s users interface (UI) is well-organized. If you may notice on the screen menu, you’ll see that the functions are arranged into five main sections: Website, Products, Sales, Marketing and People. The layout of the menu does not allow for clutter, as some aspects that belong to the specific section can be collapsed. The UI design is very consistent and reflects Kajabi’s “all-in-one” trademark. You can build your own landing page, alter your course and interact with your fellow instructors on one site.
It has a search assistant tool that is useful anytime you’re looking for something difficult to locate. The Kajabi Assistant can be found in the top part of the dashboard in the form of a search bar and allows you to search for items and tools on the website by typing in the keywords. As mentioned previously that both the Kajabi courses and site builder sections can be dragged and dropped, making the process simpler without having to know how to navigate the site. Kajabi is a more streamlined learning curve compared to a couple of its contemporaries. It also supports multiple languages other that English if you wish to expose your content to broader audiences.
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Course Design and Engagement
Product Blueprints
If you take a look at Kajabi’s courses creation feature, you’ll be able to see a collection of templates for courses or products, or what the platform calls them, blueprints. Each of the product blueprints is different in its structure and style and can be customized to meet the needs of any instructor.
Included among the listed blueprints are Mini Courses, Online Courses as well as Drip Courses. Mini Courses are short-form quick courses which are generally designed in order to increase the brand’s value, whereas Online Courses are full-version types with a full content structure designed for an “world-class” educational experience. Drip courses, on the contrary, are classes which are planned over an established period of weeks or days. Also called Evergreen Training courses, it’s a much more convenient method to distribute your content if you and your students are busy with other things.
Kajabi may be known by many as a renowned premium course maker. However, in addition to the course types, the product blueprints allow you to make a membership site that allows your customers to access exclusive content as well as a coaching session that spans 12 weeks. There’s also a blank template that allows you to create a course or product from scratch!
Categories Posts, Categories, as well as Content Uploads
When you explore the course builder, you will notice an outline of sections and lessons which have been automatically added if you choose one of the blueprints for your course. In the case of Kajabi, these parts and the lessons called categories and posts, and vice versa. Posts are where you insert various types of content, such as text, video, and images, while the categories serve as folders where the posts are stored.
You may also incorporate subcategories for posts in one category in order to arrange your content in a flexible way. You can drag and rearrange the outline. Kajabi accepts a variety of media and text files to include in your posts, such as MP4 and MOV files, MP3 and WAV files, PDFs and Word documents. Upload any of them from your computer folders or via cloud-based file sharing platforms such as Google Drive and Dropbox. You can even add existing URLs of your videos to your blog posts!
As with a handful of other platforms for creating courses, Kajabi allows you to utilize the feature of bulk uploads. As the name suggests, you can add all the files you have uploaded to your course in one tab. This is a great option particularly if you’re working on other things.
Course Player Templates
Kajabi offers a lineup of 10+ course player themes. In contrast to other LMS platforms, where you’re allowed to select only one of three theme options, Kajabi lets you have the freedom to choose various themes for the various products. Similar to the course outline creator, it’s simple to modify any of the themes to suit your personal style. You can also incorporate elements of your company’s image like your logo images, fonts, and designs into your course player in order to give it a a personal touch. Is Kajabi B2B?
Questions and student interactions
Kajabi includes a quiz function called Assessments that allows you to create quizzes and assignments and then add them to the course of your course. Assessments can be a great way to assess whether your students have learned something from the curriculum you’ve given them. With the assessments feature, you can choose between the three primary question types: multiple-choice, multiple-selection, and paragraph-style. You can even create a passing score to motivate your students to be more engaged with your material more.
In addition in addition, the LMS website also has been able to make strides in providing spaces for students and teachers to connect. With the Community feature, your students are able to participate and leave comments on all of your courses on their dashboards. It is possible to write your blog posts to discuss with other students your lessons from the past and your upcoming content. The community feature can be accessed either as a standalone feature or as part of your membership area.
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Website Design and Customizability
Why should you upload your course materials to your web domain as well as WordPress web site when Kajabi offers the platform and tools you need to build one on the platform? Kajabi provides unlimited web hosting for three plans of pricing. The best part is that you’re guaranteed instant security and safety with an automatic SSL certification as well as the support of a team to manage your site.
Additionally, you have the freedom to customize your domain, and also pick from a range of unique, professional themes that you can customize to your heart’s content! The possibilities don’t end there: If you’re an expert edupreneur and have signed up to the Growth plan and above, you get to import custom-made themes built to meet your ever-growing needs and also remove all Kajabi brand names and then replace that with your own!
Page Builder
Just like the course builder we’ve mentioned earlier, Kajabi’s page builder lets you modify any of the given website themes with a suite of intuitive and easy-to-handle editing tools. After further exploration you’ll be presented with customizable sets of blocks and sections. They’re essentially like the categories and posts from when we discussed the course builder. Blocks are the elements that compose the site’s content, such as media files, text as well as clickable button. Sections are, however, are formed by multiple carefully-arranged blocks.
There are over 40 pre-designed sections templates that you can choose from the dashboard of the page builder. Since we’re all connected to our smartphones and tablets these days it is logical for Kajabi to have your website automatically adapt to a mobile-friendly layout. It’s even possible to go the extra mile and select which site element you wish for your members to view. With all the tools you need to make your site look however you want it to appear, Kajabi’s page builder is not just extremely flexible, but also fast to use.
Blogging and Other Web-based Features
Other LMS platforms may not provide this, but Kajabi allows you to create a section of your website dedicated to your blog where you can post information and comments on the content of your course. If you’re looking to make the most of your Kajabi-created website it provides the opportunity to post your blog posts without limitations. You can get started with your blog posts by making your own using an editor for text. You can include SEO elements if you want to have a wider reach, group your posts into various categories and even customize how you would like your blog’s entire section to look.
Kajabi’s built-in blogging features may not be as on with WordPress or Blogspot however, it does have enough tools to make it manageable. You can also create podcasts that you could promote on your website. You can upload the recordings of your podcast that will be hosted on your website and distributed to the major podcasting platforms, such as iTunes Podcasts as well as Spotify. If you upload a podcast episode there are two options: release the podcast as a public one free of charge or create an exclusive private one that only your users can get access to. Is Kajabi B2B?
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Marketing and Sales
A big part of what makes Kajabi so well-liked among entrepreneurs is its slew of sales and marketing tools that are supremely easy and straightforward for even those who aren’t marketing experts to make use of!
E-mail and Affiliate Marketing
A major draw for the masses, Kajabi’s built-in email marketing feature allows users to send out e-mails related to your course and website to your subscribed member students from the comfort of the platform. But you may be surprised by the fact that it goes beyond just send e-mails. With the help of Kajabi Automations, you get to build automated sequences of e-mails that are initiated by different types of user actions. For instance, if your student logs in successfully to one of your courses following checkout, a welcome e-mail will be automatically delivered into their email inbox. If another underperforms, an upsell is sent to suggest an improvement Is Kajabi B2B?
You can send as many e-mails for your campaigns as you like and then schedule them in accordance with your preferences. You can even select which of your members gets to receive these messages. E-mail management has never been more extensive and yet simple to manage. Contrary to other LMS websites, Kajabi already provides you with tools for marketing e-mails that you will not require integrating with other third-party platforms in order to make it work.
Apart from that, Kajabi also has an affiliate marketing feature where you get to assign some of your members as affiliates who can help in promoting your site on behalf of your company. Alongside paying them the commission rate, you may also track their performance to gauge the extent to which they are contributing to increasing your conversion and click rates. Is Kajabi B2B?
Pipeline Builder
Another of Kajabi’s notable features can be one of the best features is Pipeline Builder, where you get to create specialized marketing funnels that do not have any overly complicated issues. While other platforms have similar features that require more time and effort, the Pipeline Builder is designed to be so quick and easy that even the uninitiated are able to make the most of it. This feature is stunning and lets you select from a variety of pre-designed funnel templates or pipeline blueprints. These include the following:
- Freebies are great for when you want to offer a freebie as a lead magnet to build your email list
- Sales Page OVO – for any time you wish to convince your target customers to purchase your product via an online sales page
- Product Launch OVO – to use when you’re launching courses or any other product
- Zoom Webinar OVO – to use any time you wish to promote your product via web workshops
- Free Book OVO – for any time you wish to market your content the free digital book that you can download
- Coaching Campaign OVO – to use any time you’re promoting your courses by means of the use of coaching sessions
- Blank blueprint – for whenever you’re looking to create the sales funnel you want from ground
After you pick one of the pipeline blueprints Kajabi instantly creates pages and e-mails you will need to pull off an efficient sales funnel. You can customize how you wish your funnel to appear to your target audience. You can even alter the theme of your checkout and landing pages, for instance changing the design to a different theme – there is a library with more than 40 pages templates you can pick from.
Optional Payment Options and Price
Kajabi lets you integrate seamlessly with the payment gateway platforms Stripe and PayPal to ensure that your students can get to choose between them when they pay for your course. Stripe is a popular payment method that accepts credit and debit card transactions and certain e-wallet providers across the world. PayPal, on the other side, is an option for subscriptions as well as multi-payment plans. There aren’t any charges for transactions on Kajabi’s side, as all your earnings are instantly transferred directly to the bank accounts of your choice.
For the pricing, Kajabi provides customers a variety of pricing options to choose from. You can either charge your students for your services at different dates (one-time, subscription, and several payments) or hand them out for free. You can also choose to select if you’re going to charge a specific amount for one product or a number of products, as well as establish specific dates for your students can access your products within a specific timeframe. Additionally, you can create coupons that will further encourage your audience to purchase any of your offers. Is Kajabi B2B?
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Integrations with Third-Party Services
Kajabi may have a plethora of built-in tools to make and market your courses, but you also can connect to third-party apps for more functions. Kajabi currently has ten native integrations, including the popular analytics provider Google Analytics and app automation service Zapier. Zapier is extremely useful as it helps establish connections with hundreds of other third-party apps and tools that range from e-commerce to user experiences.
Customer Support and Training Resources
In terms of customer support, Kajabi has a bigger advantage over other platforms because it is one of the few platforms for creating courses that offer 24/7 live chat support. Contrary to similar services that offer customer support, Kajabi’s team is available to help you whenever you encounter difficulties creating pages or courses, among other crucial issues, anytime and from anywhere. It’s crucial to note that this 24/7 service is only available to instructors who are subscribed to the Growth plan and above – for basic users, live Chat support can be scheduled for specific times and on certain days during the day. Nonetheless, Kajabi’s approach to customer support has been highly praised by many who use it to create meaningful courses. Is Kajabi B2B?
As for training tools, Kajabi offers the user a range of access to use resources to master and then become proficient with. Kajabi Hero University Kajabi Hero University is packed with courses, tutorials and educational content specifically targeted at educators and edupreneurs who want to get started or increase their standing in the field of course development. You’re also invited to every day Q&A webinars that feature top experts from various fields as guests, plus when you’re looking for more advice and tricks the help desk will be there to help you along the way. Apart from the platform’s Hero University, there is an additional Kajabi Hero Rewards program in which course creators get rewarded with tons of sweet perks as they reach their targets.
What Else is Missing in Kajabi?
Kajabi might be a fantastic all-in-one platform to develop and promote your course content however, we must look at a few crucial aspects that are not being addressed. A majority of them could have been very useful to enhance the user experience. Below are the items we’d like to see included in the Kajabi system shortly:
- Built-in tools that issue certificates and other credentials. While some offer this feature, instructors who use Kajabi will often need to connect to third-party applications that specialize in issuing certificates, such as Accredible.
- More diversity in question types. While we appreciate the platform’s handling of assessments within courses, we wish for the absence of question type options as well as randomization of these types that is addressed as soon as possible.
- Additional payment options. At the time of writing, only transactions via Stripe as well as PayPal will be accepted. Not only that, but we aren’t sure if there are certain limits also.
- An API key that is public. This could be useful in making custom integrations, like having your students who have subscribed to your service log in with the single sign-in feature with other apps.
Alternatives to Kajabi
Kajabi could have the majority of the features any aspiring edupreneur could ever dream of. But with the steep price plan and a certain lack in features it may make some people turn away. If you’re looking for alternatives with collective similarities to Kajabi with regards to reliability and performance, we’ve listed some worthy competitors you might want to consider when making your choice. Is Kajabi B2B?
- New Zenler is an online course platform that provides all-in one services similar to Kajabi. The only major difference is the cost – starting at only $67/month You can design unlimited courses and advertise to your target audience without worrying about breaking the bank!
- Podia isn’t just claiming to be creator-friendly. It’s also very easy to use, and much more user-friendly than even Kajabi! Although you can benefit from marketing features, it’s much lighter than other. But considering the very budget-friendly price range it’s easy to imagine the way Podia will appeal to individuals who are just starting out in the business.
- While Kajabi isn’t a reputable platform and lacks more advanced features for quizzes, Thinkific makes up for the shortcomings. With a beginner-friendly price range It certainly has greater features that the other has, and this includes live-taught courses as well as an integrated app integration store.
- Teachable is identical to Thinkific in the way it works. But, we need to appreciate the way that Teachable can integrate additional payment options, as it can support Google Pay and Apple Pay two gateways that Kajabi is not able to offer. It also lets you utilize one-on-one coaching and other core features.
Conclusion
Overall, Kajabi successfully knocks it out of the park in terms of providing nearly all of the features that most edupreneurs can make use of. It sure does offer all the features you need to be able to design a professional website , to the impressive integrated marketing suite that includes the addition of simple plans for sales funnels, as well as effective marketing tools for e-mails.
There could be some tools that are missing for example, the issuance of certificates, in particular. Plus with a steep cost, it might not be the wise choice among the budget-conscious. We do recognize that even though Kajabi performs well in being an all-in-one solution for course creation but it’s not without limitations. That doesn’t stop it, however, from being a favorite among experienced business owners and creators!
If you’re still looking to find an LMS that can provide everything you require on one platform, Kajabi is something you must seriously look into.
FAQ Is Kajabi B2B?
What is the meaning of Kajabi refer to?
The word “Kajabi” is derived from the word “Kajabi,” which is of Islamic (or Arabic origin, which translates to “to take flight.”
Can I sell physical products on Kajabi?
Yes! Aside from the usual programs, you can sell physical products on Kajabi. You can even connect with Shopify to build a fully functional online store on Kajabi!
In terms of e-mail marketing is it possible Kajabi could be able to replace MailChimp?
Because Kajabi already has the tools for marketing via email built within the platform, it makes sense that it’s adequate to replace third-party applications such as MailChimp. However, if you do intend to make use of this feature, Kajabi still allows you to connect it with other apps as well.
Are you sure that Kajabi mobile-friendly?
Yes! Kajabi also has an app for mobile devices for you and the members who have subscribed have access to all course materials even when on the go. Is Kajabi B2B?
