A myriad of learning management systems (LMS) platforms come with various important features can be utilized when creating content of high quality. While there may be plenty of websites that allow you to make use of modern marketing tools to market the courses you offer to your desired audience, some may not have most of these features. And while some offer easy-to-use tools for creating courses, there will also be some that provide editing options that is so complicated it turns its users off.
In the sea of e-course platforms, there are a few which offer more than just an easy editing interface, but also an array of marketing and sales functions. Additionally they also offer nearly all you can think of such as 24/7 assistance and training tools to top-of-the-line analytics. All-in-one courses let you explore beyond your limits, and one of those that offer it effortlessly is Kajabi.
A Quick Look What is Kajabi? Chris Luck Kajabi
Kajabi is an online platform that allows you to make and sell your content to your customers. It is marketed as a complete service that provides entrepreneurs from all walks of life with optimized and essential features needed to not just build a professional-looking website for your courses but help them rise to greater heights. Kajabi has been praised by the media and regarded as one of the most effective online courses platforms, earning an overwhelmingly positive score of 4.6 out of 5 on Trustpilot.
What is it that makes Kajabi so popular and well-received by its users? Well, there are quite numerous aspects that make this platform very convenient for everyone to use. Firstly, it’s the extreme user-friendliness. From the course creation to marketing and sales almost all of Kajabi’s aspects have been designed so that they are accessible to those who are new in the e-course world. Most of them are also advanced, giving instructors an edge over the rest. In addition this allows students like you to run and create courses without having to travel to another place if something else is not available. Kajabi provides all the equipment that one could need in order to live up to its ‘one-stop shop name.
What does it let you do? Do?
There are a variety of ways that Kajabi lets you do as an all-in-one e-course solution. We’ve compiled a list, in bullets of the most important features that you may want to watch out for if you’re considering using it. In essence, Kajabi allows you:
- Create engaging and interactive courses using a variety of tools for customizing, media files, and templates that you can choose depending on your preferences;
- Create a professional website that can display your course materials and other products, as well as your own blog to keep your students informed about what else is new;
- Make the most of websites, landing pages and checkout sites and other effective methods to increase the profits you earn, extend your reach over the boundaries, and generate higher conversion rates;
- Select the method you want to invoice your courses and other products to your students – whether it’s a one-time fee or a monthly subscription;
- Design and build effective sales funnels without any difficulties by making use of funnel blueprints and templates;
- Use its own marketing and analytics suite with the ability to send out e-mails as well as CRM and automation tools;
- Set up and manage your affiliate links.
- Explore an array of community, customer service, and training resources, with the addition of Kajabi University.
Big Names That Have Used Kajabi
Kajabi is used and trusted by more than 16,000 companies and big-name personalities. It’s the go-to choice for several well-known personalities who are part of different sectors, like online marketing expert Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard fitness expert and entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi hosts thousands of courses which are accessed and explored by more than 35 million students across the globe. As of this time of writing Kajabi boasts more than $650 million of sales since it was founded in 2010.
Kajabi’s Pricing Strategies
The three pricing plans that Kajabi provides are very different from other online course-making services in that they’re much more expensive. With monthly costs that begin as low as $119, it’s no wonder that it can be a hindrance for some who would want to give it a try. But considering the huge amount of important features included within each plan, pricing is reasonable.
Kajabi’s pricing plans start at the Basic plan priced at $149 per month or $119/mo for billing annually. With this tier, you get to create three products, garner up to 1,000 active customers, and create websites that you are able to create with the tools offered by the platform. Also included are unlimited landing websites, indefinite marketing e-mails and access to unlimited valuable resources, including one-on one customer support as well as Kajabi University.
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In addition to the Basic plan, there is the Growth plan which is the platform’s most popular offer with a monthly cost of $199 or $159/mo if paid annually, as well as the Pro plan for $399 per month or $319/month annually that is loaded with all the features you’d want when it comes to making and selling your courses. Kajabi does not currently offer an option to pay for the plan. But a 14-day no-cost trial is available for each of the three plans. A longer trial of for up to 30 days available on selected blogs. If you’re looking to try the service and see if Kajabi’s the right choice for you, then the brief free trial is the best option.
Kajabi: The Good and the Bad
The Pros – What We Like About Kajabi
- The integrated marketing suite. Kajabi’s in-house marketing suite of tools, such as automated e-mail marketing, and automation are optimized for businessuse, and you don’t have to connect with third-party solutions for that!
- The sales funnel software. Another one of the most popular features on the platform is the Sales Pipeline Builder lets you make use of well-tested and understood blueprint templates – no need to get too complicated!
- Customization without limits. From creating professional-looking course websites up to the customized domain, Kajabi lets you customize to your heart’s content – and even create your own brand from the ground up.
- The user-friendly and simple site as well as course editor. Making content using the website and course builder software has never been this easy and quick, as it requires less time and effort to complete the task.
- Unlimited integrations. In addition to native integrations that integrate with 10 e-commerce, marketing and analytics tools, connecting to Zapier’s app allows you to explore and choose among more than a thousand non-native platforms for better effectiveness.
- Building worthwhile relationships with students and fellow instructors. Kajabi’s Community feature allows you to interact with students in your classes. It also lets you make connections, network and celebrate with tons of teachers who happen to be similar to you.
The Cons – What We Do Not Like
- The pricey pricing plans. Kajabi’s three pricing plans are greater than the typical monthly prices that other providers offer. There’s no free plan available neither.
- No built-in tools to issue certificates. You may need to connect to a third party certificate software if you want to make custom-designed certificates of various types.
- Insufficient tools for instructor-student engagement. We’re not happy about the absence of some particular features, including appropriate discussion forums as well as the ability to randomize the assignments or quizzes. Chris Luck Kajabi
An Overview of the Kajabi Features
User-Friendliness and Experience
One thing we love one thing we like about Kajabi is the surprisingly easy user experience. First, the majority of the User Interface (UI) is organized. If you check the dashboard menu, you will see that the functions are arranged into five main sections – Website Products, Sales Marketing and People. The design of the menu is clear and free of obstruction, since some of the elements that are associated with specific sections are able to be collapsed. The UI layout is very consistent that reflects Kajabi’s “all-in-1” hallmark. You can build your own landing page, alter your course, and even communicate with your instructors on one site.
There is a search assistant tool that comes in handy whenever you want to look for something hard to find. The Kajabi Assistant is found at the top of the dashboard in the shape of a search bar and it lets you look for tools and items within the site by entering the words. Like we said, both Kajabi’s courses and site builder sections are drag-and-drop and make the process much easier without needing to learn how to navigate it. Kajabi has a smoother learning curve than a couple of its contemporaries. It can also be used in other languages that English for those who want to present your content to wider audience.
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Course Creation and Engagement
Product Blueprints
Once you explore Kajabi’s course creation feature, you’ll quickly come across a variety of product or course templates, or, as the platform refers to them blueprints. Each of the blueprints for products differs in terms of structure and design and can be customized to fit any instructor’s needs.
In the blueprints that are listed are Mini Courses as well as Online Courses, and Drip Courses. Mini Courses are short-form quick courses, which are typically designed as a means of gaining the brand’s value, whereas Online Courses are full-version types that have a complete structure of content created to offer the “world-class” education experience. Drip courses on the other hand, are courses that are scheduled over an established period of days or weeks. Also known as Evergreen Training courses, it’s an easier way to share your content when you and your students are busy with other activities.
Kajabi may be known by many as a popular premium course-maker. But, aside from the kinds of courses offered, the blueprints allow you to make a membership site for your members to enjoy exclusive content as well as a coaching session for 12 weeks. The template is also blank that allows you to create a course or product completely from the ground up!
Categories Posts, Categories, as well as Content Uploads
When you explore the course builder you’ll see the outline of the sections and lessons which have been automatically added when you select one of the blueprints for your course. In Kajabi’s instance, these parts and the lessons known as groups and posts respectively. Posts are the places where you can insert different kinds of content, such as text, video, and images, while the categories act as folders where the posts are stored.
You can also include subcategories of posts within a category if you want to structure your content flexibly. You can alter the outline by dragging it around. Kajabi accepts a wide variety of text and media files that can be used to add to your posts. These include MOV and MP4 files, WAV and MP3 files, PDFs and Word documents. Upload any of them from your computer folders or file-sharing cloud platforms such as Google Drive and Dropbox. You can duplicate and paste URLs of your videos to your blog posts!
Like several other platforms for creating courses, Kajabi allows you to utilize the feature of bulk uploads. Similar to the name, you can add all the files you have uploaded to your courses on one tab. This is a great option, especially if you’re busy doing other important stuff.
Course Player Templates
Kajabi provides a selection of more than 10 course player themes. Unlike other LMS platforms, where you’re allowed to select only one of three theme options, Kajabi lets you have the choice of selecting different themes for various products. Like the outline maker, it’s simple to alter any of the themes to match your preferences. You can also incorporate elements of your brand, such as the logo or images as well as font designs into your course player to cultivate a personal touch. Chris Luck Kajabi
Quizzes and Student Interactions
Kajabi includes a quiz function called Assessments that allows you to create quizzes and assignments and then add them to the course of your course. Assessments can be a great way to assess if your students learned something from the curriculum you’ve given them. With the assessment option, you are able to choose between the three primary types of questions: multiple-choice paragraph-style, and multiple-selection. You can even set an assessment score that will encourage your students to engage with your content.
Apart from that, in addition, the LMS website also has made progress in creating areas for teachers and students to interact. Through the Community feature, your learners are given access to interact and comment on any of your courses through their dashboards. It is possible to write your blog posts for discussion with the rest of them your lessons from the past and your upcoming content. The community feature is offered either as a stand-alone product or as component of your member space.
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Website Design and Customizability
Why share your course contents to your web domain as well as WordPress site when Kajabi has the platform and the tools to create one within the platform? Kajabi offers unlimited web hosting across three plans of pricing. The best part is that you’re guaranteed instant safety and security with the automatic SSL certification as well as the support of a team to manage your website.
You also have the option to customize your domain, as well as pick from a variety of unique, professional themes, all of which you can modify to your liking! The possibilities don’t end there: If you’re an expert in edupreneurship and signed to the Growth plan and above you are able to download custom-designed themes designed to fit your ever-expanding needs and also eliminate all Kajabi branding and replace it with your own!
Page Builder
Like the course builders we’ve talked about earlier, Kajabi’s page builder lets you modify any of the given themes for websites using a set of user-friendly and intuitive editing tools. If you continue to explore you’ll be presented with a variety of customizable blocks and sections. They’re similar to post categories, and categories we discussed when we’ve talked about the course builder. Blocks are the elements that make up the content of the website including text, media files, and clickable buttons. Sections on the other hand are made up of multiple carefully-arranged blocks.
There are more than 40 pre-designed section templates that can be picked from the dashboard of the page builder. As we’re all glued to our smartphones and tablets nowadays it is logical to use Kajabi to have your website automatically adjust to mobile layout. You can even go the extra mile by picking the elements of your website you want for your member learners to see. With all the tools you need to build your site as you wish it to appear, Kajabi’s page builder is not just incredibly flexible, but also quick to handle.
Blogging and Other Useful Website Features
Other LMS platforms might not offer this feature, but Kajabi allows you to make an area on your site specifically for your blog. There, you can share comments and updates about your course’s content. If you want to make the most out the Kajabi-made website, the service provides you an area where you can publish your content without restriction. Start by creating your blog posts by making one with an editor for text. You can incorporate SEO elements if you want to reach a larger audience and organize your blog posts into various categories, and even customize how you would like your blog’s entire section to look.
Kajabi’s built-in blogging tools might not be on the same level as WordPress or Blogspot, but it has enough tools to allow it to be managed. You can also create podcasts that you can promote on your site. You can upload the recordings of your podcast that will be hosted on the website and distributed to the major podcasting platforms, such as iTunes Podcasts as well as Spotify. When you upload an episode of your podcast you can choose between two choices: publish it as a public podcast free of charge or create an exclusive private podcast which only your subscribers have access to. Chris Luck Kajabi
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Marketing and Sales
One of the reasons that make Kajabi so popular among edupreneurs is the variety of marketing and sales tools that are extremely user-friendly and easy to even non- marketing experts to utilize!
E-mail and Affiliate Marketing
A big draw among the crowd, Kajabi’s built-in email marketing feature allows you to send e-mails that are related to your course or website to your subscribers students from the comfort of the platform. However, you might be amazed by the fact that it goes beyond sending e-mails. With the aid of Kajabi Automations, you get to create automated sequences of e-mails initiated by different types of user actions. For example, when a student logs in successfully to one of your courses after checkout, a welcome e-mail will be automatically delivered into their email inbox. If another course is not performing then an upsell message is sent to suggest improvement Chris Luck Kajabi
You are able to create as many emails to your campaign as you like and then schedule them according to your preferences. You can even select which of your members gets to receive those messages. E-mail management has never been more complete and easy to manage. Unlike other LMS websites, Kajabi already provides you with marketing tools for e-mails. You wouldn’t have to worry about the integration with third-party platforms to make things work.
Aside from that, Kajabi also has an affiliate marketing function which allows you to designate some of your members as affiliates who can help advertise your website on your behalf. Alongside paying them the commission rate, you may also track their performance to determine how well they contribute to increasing your conversion rates and click rates. Chris Luck Kajabi
Pipeline Builder
Another one of Kajabi’s overall top features is its Pipeline Builder, where you are able to design specialized marketing funnels that do not have any overly complicated difficulties. While other platforms offer similar features that require much more time and effort and effort, this Pipeline Builder is designed to be extremely simple and quick that even beginners can benefit from it. This feature is stunning and lets you select from a set of pre-made funnel blueprints or templates for pipelines. They include:
- Freebies are great for when you want to offer a freebie as a lead magnet to build your list
- Sales Page OVO – for whenever you want to convince your target customers to purchase your product via a sales page
- Product Launch OVO – for any time you’re launching a course or other product
- Zoom Webinar OVO is a great option for any time you wish to promote your products through web training seminars
- Free Book OVO – to use whenever you want to showcase your content an online book for free download.
- Coaching Campaign OVO – for whenever you’re promoting your classes through an array of coaching sessions
- Blank blueprint – for whenever you’d like to construct the sales funnel you want from starting
Once you select from any of the blueprints for a pipeline Kajabi instantly creates a set of pages and emails you’ll have to put together to make an efficient sales funnel. You can alter the way you want your pipeline to appear to your target audience. You may even change the theme of your checkout and landing pages, for instance, to a different one There is a library with more than 40 templates for landing pages that you can pick from.
Payment and Pricing Options
Kajabi lets you seamlessly integrate with the payment gateway platforms Stripe and PayPal to ensure that your students can choose between the two to pay for your courses. Stripe is the common payment option that accepts credit and debit card transactions and various e-wallet companies across the world. PayPal however, on the contrary on the other hand, is an option to subscribe and multi-payment plans. There are no pressing transaction fees on Kajabi’s part since all the money you earn are instantly transferred directly to the bank accounts of your choice.
In terms of pricing options, Kajabi gives customers a variety of pricing options of pricing options. You can either charge your students for your products at various dates (one-time, subscription, and multi-payments) or hand them out to them for free. You can also choose to choose whether you’re planning to charge a specified price for a specific product or a number of products, as well as set specific dates that your students can access your products within a certain period of time. You can also create coupons to encourage your customers to purchase all of your products. Chris Luck Kajabi
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Integration with Third-Party Services
Kajabi has a variety of built-in tools to make and market your courses, but you also have the option to connect to third-party applications to provide an additional boost of functions. The platform is currently able to support the integration of ten natively-built integrations, such as the well-known analytics service Google Analytics and app automation service Zapier. Zapier is extremely useful since it allows you to establish connections to hundreds of third-party applications and tools, ranging that range from e-commerce to user experiences.
Customer Support and Training Resources
When it comes to customer service, Kajabi has a bigger advantage over its competitors because it is one of the only course creation platforms with live chat available 24/7 support. Unlike some similar services, Kajabi’s customer support team is always ready to assist you when you’re having difficulties in creating pages or courses, among other issues that are important, at any time and anywhere. However, it’s important to note that this 24/7 support is available to instructors that are on the Growth plan up to for basic users Live chat is available at certain times and days on weekdays. The approach of Kajabi’s customer service has been praised by many who use it to develop relevant course content. Chris Luck Kajabi
As for tools to train, Kajabi provides you a variety of ways to access resources that you can master and then become proficient with. Kajabi Hero University Kajabi Hero University is packed with tutorials, classes, and informative content especially designed for educators and edupreneurs, to help them jumpstart or improve their position in the world of course design. You’re also invited to weekly Q&A-style educational webinars featuring prominent experts from various disciplines as guest speakers, and If you’re in search of more tips and tricks, the help center is always there to guide you along the way. Apart from the platform’s Hero University, there is Kajabi’s Hero Rewards program, where course creators can earn tons of sweet perks as they achieve their goals.
What else is missing in Kajabi?
Kajabi may be a great all-in-one platform to develop and promote your course content However, we need to take care of a few essential things that are missing. A majority of them could be extremely useful in improving the experience. Below are the items that we wish would be included in Kajabi’s system soon:
- Built-in tools to issue certificates and credentials. While some offer this feature instructors using Kajabi often will still require a connection to third-party apps that specialize in issuing certificates, such as Accredible.
- More diversity in question types. While we are pleased with the way that the platform handles assessments within the course, we would like for the absence of question type options – plus randomization of said types – to be addressed soonest.
- Other payment options. As of this writing there are only two options for transactions: Stripe as well as PayPal will be accepted. Not only that, but we don’t understand why there are limitations as well.
- A public API key. This would have been useful for creating custom integrations such as letting your subscribed students log in with the single sign-in feature with other applications.
Alternatives to Kajabi
Kajabi could have the majority of the features an Edupreneur would ever want to have. However, due to the high cost plan and a certain lack of features, it may cause some to be turned off. If you’re seeking alternatives that have collective similarities in comparison to Kajabi in terms of performance and reliability we’ve listed a few worthy competitors you might think about when making your choice. Chris Luck Kajabi
- New Zenler is an online course platform that offers all-in-one solutions similar to Kajabi. The only major difference is the cost – starting at only $67/month You can design unlimited courses and market your course to the right audience without having to worry about the cost!
- Podia does not just claim to be user-friendly. It’s also extremely easy to use, and much more user-friendly than even Kajabi! While you get to make use of marketing features Podia is much less heavy than other. But considering the very budget-friendly cost, we can understand the ways Podia will appeal to individuals who are just starting out in the business.
- While Kajabi does not have credentials or advanced quiz features, Thinkific makes up for them. With a price that is affordable for beginners and a wide range of features, it certainly offers higher-end features than Kajabi which includes live-taught courses as well as a built-in app integrations store.
- Teachable is identical to Thinkific in terms of how it operates. However, it is important to understand the way that Teachable can integrate additional payment options, as it can support Google Pay and Apple Pay two gateways that Kajabi is not able to offer. Additionally, it allows one-on-one coaching as well as other essential features.
Conclusion
In the end, Kajabi successfully knocks it out of the park for offering a wide range of tools that most entrepreneurs make use of. It does provide the essentials anyone must need including the intuitive features needed to design a professional web pages to the fantastic integrated marketing suite that includes the addition of simple plans for sales funnels, as well as effective marketing tools for e-mails.
There may be a few tools missing like the issue of certificates specifically. With a high cost, it may not be the best choice among the budget-conscious. However, we understand that while Kajabi is well in being an all-in-one solution for creating courses however, it’ll always have limitations. That doesn’t stop it, however, from being a favorite among experienced business owners and creators!
If you’re still looking to find an LMS that can provide everything you need in one platform, Kajabi is something you must seriously think about.
FAQ Chris Luck Kajabi
What does the word Kajabi refer to?
The term “Kajabi” originates from the word “Kajabi,” which is of Islamic (or Arabic origin that means “to take flight.”
Can I sell physical goods on Kajabi?
Yes! In addition to the normal programs, you can sell physical items on Kajabi. It is possible to connect with Shopify to set up a fully functioning E-commerce store using the platform!
Regarding marketing via e-mail, is it possible that Kajabi can take over MailChimp?
Since Kajabi already includes e-mail marketing tools built within the platform, it makes sense that it’s enough to take over third-party apps such as MailChimp. If you do wish to utilize this feature, Kajabi still allows you to integrate with it and other applications too.
Does Kajabi mobile-friendly?
Yes! Kajabi even offers a mobile app for you and your subscribed members can access all your courses even while in the move. Chris Luck Kajabi
