A myriad of learning management systems (LMS) platforms offer various important features you can utilize when you write content that is meaningful. While there could be a lot of websites that allow you to make use of advanced marketing tools to advertise the courses you offer to your desired audience, some might not offer all of these features. Although some sites provide simple-to-use tools to build courses, there’ll be a few that have an editing experience so complex that they turn off their users.
In the sea of e-course platforms There are some that offer not just a simple editing interface, but also a plethora of marketing and sales functions. Additionally they provide you with nearly everything you could think of including 24/7 support and training resources to top-notch analytics. All-in-one course platforms let you go beyond the limits of your abilities One of them which can provide this is Kajabi.
In a nutshell: What is Kajabi? Does Kajabi Do Email Marketing
Kajabi can be described as an online service that allows you to make and sell your course content to your student audience. Branded as an all-in-one service, Kajabi provides edupreneurs from all walks of life with optimized and vital features to not just create a professional site for your courses, but also allow them to grow to greater heights. Kajabi has been praised by the media and considered to be one of the top online learning platforms, with an overwhelming positive score with a score of 4.6 out of 5 on Trustpilot.
What is it that makes Kajabi so popular and well-received by its users? Well, there are quite plenty of reasons that make the platform extremely convenient for all to use. Firstly, it’s the extreme ease of use. From course creation all the way to marketing almost all of Kajabi’s features have been designed so that they are easily digestible even for those who are only beginning to get started in the world of e-learning. The majority of them are advanced, which gives instructors who administer the course an edge over others. Lastly it allows budding entrepreneurs like you run and develop a course-making business without having to travel elsewhere if anything else is missing. Kajabi has all the available tools that anyone could require and is a true testament its ‘one stop shop’ moniker.
What does it let you do? Do?
There are numerous options that Kajabi allows you to do as an all-in-one e-course solution. We’ve made a list in bullet form of the key characteristics that you might want to watch out for in the event you’re considering it. In simple terms, Kajabi allows you:
- Create engaging and interactive courses using a variety of tools for customizing including media files, templates you can select according to your preference;
- Create a professional website that can display your course materials and products along with blogs to keep your students updated on the latest developments;
- Make the most of the landing page, checkout pages, and other methods to boost your earnings, expand your reach beyond the limits, and generate higher conversion rates.
- Choose how you wish to charge your courses and other products to your students – whether it’s a one-time payment or a monthly subscription
- Create effective sales funnels with no any difficulties by making use funnel templates and funnel blueprints;
- Use its own marketing and analytics suite that includes email marketing and CRM as well as automation tools.
- Manage and create your affiliate links.
- Explore a variety of customer service, community, and training resources, with the addition of Kajabi University.
Famous Names that have Used Kajabi
Kajabi is used and trusted by more than 16,000 companies and famous personalities. Kajabi is the preferred choice of several well-known personalities who are part of different sectors, like online marketing expert Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard fitness expert entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi hosts thousands of courses accessed and explored by over 35 million students from across the globe. In the last writing, Kajabi is generating more than $650million in sales since it was founded in 2010.
Kajabi’s Pricing Strategies
The three pricing plans Kajabi offers are quite different from other online course creation services in that they’re more expensive. With monthly prices that start at just $119, it’s no wonder that this can impede some people who might like to give it a try. However, when you consider the number of essential features already packed in every plan, the price is logically reasonable.
Kajabi’s pricing plans begin at the Basic plan, which costs $149 per month or $119/month for billing annually. In this plan, you can create three products, reach up to 1,000 active customers, and make your own website you can create with the tools offered by the platform. Also included are unlimited landing webpages, unlimitted marketing emails and access to unlimited useful resources, such as one-on-one customer service and Kajabi University.
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In addition to the Basic plan, there’s the Growth plan that happens to be Kajabi’s most popular plan at $199 a month or $159/month if you pay annually, and the Pro plan for $399 per month or $319/month yearly and is packed to the brim with every feature you’d want when making and selling your courses. Kajabi is currently not offering an option to pay for the plan. But a 14-day no-cost trial is available on each of the three plans. A longer trial of for up to 30 days also available on certain blogs. So if you want to test the waters to determine if Kajabi is the right fit for you, then the brief trial offer is the best option.
Kajabi: The Good and the Bad
The Pros and Cons – What We Really Like About Kajabi
- The integrated marketing suite. Kajabi’s own marketing suite of tools, which includes e-mail marketing and automation, are designed to be optimized for businessuse, and you don’t have to connect with any other third-party service to do this!
- The software that creates sales funnels. Another of the platforms most-loved selling points The sales Pipeline Builder lets you make use of proven and easily understandable blueprint templates – no need to get too complicated!
- Customization without limits. From the creation of professional-looking courses down to the custom domain, Kajabi lets you customize according to your own preferences – and even create your own brand from scratch.
- The user-friendly and simple site and course editors. The creation of content using the website and course creator software was never this easy and swift, and it requires less effort and time to get everything done.
- Limitless integrations. Aside from native integrations with the ten marketing, e-commerce and analytics services, connection to Zapier’s app allows you to look and select from more than one thousand non-native platforms for better effectiveness.
- Building worthwhile relationships with fellow instructors and students. Kajabi’s Community feature allows you to connect with students in any of your courses. You can also network, connect, and share your joy with hundreds of teachers in the same shoes as you.
The Cons – Things We Don’t Like
- The pricey pricing plans. The three plans offered by Kajabi are higher than the average monthly rates provided by other companies. There’s no free plan available as well.
- No built-in tools to issue certificates. It is possible connect to a third-party certificate app if you plan to make custom-designed certificates of different kinds.
- Not enough tools for student-instructor engagement. We don’t appreciate the lack of certain tools, such as proper discussion forums and the ability to randomly distribute tests or assignments. Does Kajabi Do Email Marketing
The Review of Kajabi’s features
Easy of Use and Experience
One thing that we like about Kajabi is the surprisingly easy user experience. First, the majority of the platform’s users interface (UI) is organized. If you check the dashboard menu, you may find that all the features are organized into five main sections: Website Products, Sales, Marketing, and People. The layout of the menu is clear and free of confusion, as certain elements that are associated with the specific section can be collapsed. The UI layout is very consistent, reflecting Kajabi’s ‘all-in-one’ trademark. You can create an online landing page, change your course and engage with other instructors through one website.
There is a search assistant tool that comes in handy anytime you’re looking for something difficult to locate. The Kajabi Assistant can be found in the top of the dashboard in the shape of a search bar and it lets you look for tools and items within the website by typing in the keywords. As mentioned previously the courses and site builder sections are drag-and-drop, making the process simpler without the need to know how to navigate the site. Kajabi is more user-friendly and has a less arduous learning curve than some of its competitors. It is also compatible with other languages that English in case you want to expose your content to broader viewers.
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Course Development and Engagement
Product Blueprints
If you take a look at Kajabi’s courses creation function, you may quickly come across a variety of course or product templates, or what the platform refers to them, blueprints. Each blueprint for a product differs in terms of structure and design and is readily tailored to meet the needs of any instructor.
The blueprints listed are Mini Courses, Online Courses and Drip Courses. Mini Courses are short-form quick courses, which are typically designed in order to increase the brand’s value, whereas online Courses are full-version versions that have a complete structure of content that are designed to provide an “world-class” education experience. Drip courses, on the contrary, are classes that are scheduled for the course of a specified number of days or weeks. Also known as Evergreen Training courses, it’s an easier way to share your content when you as well as your students are occupied with other activities.
Kajabi is known to many as a popular premium course maker. However, in addition to the kinds of courses offered, the blueprints also allow you to create a membership space for your members to enjoy exclusive content and a coach session lasting 12 weeks. You can also download a blank template where you can create an entire course or product completely from scratch!
Categories Posts, Categories, as well as Content Uploads
When you explore the course builder you’ll see the outline of the sections and lessons that were automatically added if you choose one of the blueprints for your course. In Kajabi’s instance, these sections and lessons are known as groups and posts and vice versa. The posts are where you put in different kinds of content, like text, videos and images, whereas the categories serve as folders in which the posts are stored.
It is also possible to include subcategories for posts in the same category, if you wish to structure your content flexibly. You can also drag and rearrange the outline. Kajabi accepts a broad range of text and media files to include in your posts. These include MOV and MP4 files, MP3 and WAV files, PDFs as well as Word documents. Upload any of them from your computer folders or through file-sharing cloud platforms such as Google Drive and Dropbox. You can also duplicate and paste URLs of your videos to your blog posts!
Like several other course-making platforms, Kajabi allows you to make use of the feature of bulk uploads. Similar to the name, you can add all your files to your courses in the same tab. This one is handy especially when you’re performing other tasks.
Course Player Templates
Kajabi provides a selection of 10+ course player themes. In contrast to other LMS platforms where you’re only offered the choice of one or three themes, Kajabi lets you have the freedom to choose different themes for various products. Similar to the course outline maker, it’s simple to modify any theme to match your preferences. You can also incorporate elements that represent your brand including logos images, fonts, and design into the course player to add a a personal touch. Does Kajabi Do Email Marketing
Questions and student interactions
Kajabi has a quiz feature called Assessments where you get to create quizzes and assignments and add them as part of your class. Assessments are a helpful way to determine the extent to which your students gained from the curriculum you’ve given them. With the assessments feature, you get to choose from three different question types: multiple-choice, paragraph-style, and multiple-selection. You can even set a passing score to motivate your students to engage with your content.
In addition in addition, in addition, the LMS website also has been able to make strides in creating spaces for teachers and students to communicate. With the Community feature, your learners are given access to interact and comment on all of your courses on their dashboards. You can even write in your posts to discuss with the rest of them your previous lessons and also your future content. The community feature can be accessed as a separate product or as component of your member area.
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Website Design and Customizability
Why should you upload your course materials on your website’s domain or WordPress website when Kajabi provides the platform and tools you need to build one on the platform? Kajabi offers unlimited web hosting across three pricing plans. What’s awesome about it is you’re guaranteed instant safety and security with the automatic SSL certification and the support of a team to manage your site.
Additionally, you have the freedom to customize your domain, as well as pick from a range of premium, unique themes, which you can modify to your hearts content! This doesn’t stop there. If you’re an expert edupreneur and are a member of the Growth plan and above you are able to use custom-designed themes that are built to fit your ever-expanding needs, plus eliminate the Kajabi branding and replace that with your personal brand!
Page Builder
Similar to the course builder that we’ve discussed earlier, Kajabi’s page builder allows you to alter any of the available themes for websites using a set of user-friendly and intuitive editing tools. After further exploration you’ll be presented with customizable sets of blocks and sections. They’re similar to post categories, and categories we discussed when we’ve talked about our course building tool. Blocks are the components that comprise the content of the website including text, media files and clickable buttons. Sections are, however, are formed by multiple neatly-arranged blocks.
There are more than 40 pre-designed section templates you can pick from the page builder’s dashboard. Since we’re all connected to our phones and tiny tablets nowadays it is logical for Kajabi to make your website automatically adjust to mobile layout. It’s even possible to go the extra mile by choosing the element of your site you would like members to see. With all the tools you need to make your site look however you want it to look the page builder from Kajabi is not only super flexible but also quick to handle.
Blogging and Other Web-based Features
Other LMS platforms may not provide this, but Kajabi lets you create an area on your site specifically for your blog. There, you can post information and comments on your course content. If you’re looking to get the most out of your Kajabi-created website, the service provides you the opportunity to do so without limits. It is possible to begin with the blog post by creating one using the text editor. You can incorporate SEO elements if you wish to reach a larger audience or group your posts into different categories, or even change the way you would like your blog’s entire section to appear.
Kajabi’s built-in blogging features may not be as on par as WordPress or Blogspot, but it has enough tools to make it manageable. Additionally, you can also create podcasts that you could promote on your website. You may upload recordings of your podcasts to be hosted on the website and distributed to the major podcasting platforms like the Apple Podcasts platform and Spotify. When uploading an episode of your podcast, you have two choices: publish it as a public podcast for free , or create an exclusive private podcast that only your users have access to. Does Kajabi Do Email Marketing
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Marketing and Sales
A big part of what makes Kajabi so popular among edupreneurs is the variety of marketing and sales tools that are extremely convenient and simple enough to even non- marketing experts to utilize!
Email Marketing and Affiliate Marketing
A major draw for the crowd, Kajabi’s built-in E-mail marketing functions allow users to send out e-mails that are related to your course or websites to your members who are subscribed students from the comfort of the platform. However, you might be amazed by the fact that it goes beyond sending e-mails. With the help from Kajabi Automations, you get to create automated sequences of e-mails triggered by different kinds of user actions. For example, when your student is successfully logged in to one of your classes after the checkout process, a welcome email will be automatically delivered directly to the student’s inbox. If the course performs poorly then an upsell message is sent to suggest improvement Does Kajabi Do Email Marketing
You are able to create as many e-mails for your campaign as you wish and schedule each one according to your preferences. You can even select which members of your group are eligible to receive those messages. E-mail management has never been so comprehensive yet easy to handle. Unlike other LMS websites, Kajabi already provides you with tools for marketing e-mails that you will not require integrating with other third-party platforms in order to make it work.
Apart from that, Kajabi also has an affiliate marketing feature which allows you to designate certain members of your group as affiliates who can help advertise your website on behalf of you. In addition to paying them a commission it is also possible to track their performance to gauge the extent to which they are contributing to boosting your conversion and click rates. Does Kajabi Do Email Marketing
Pipeline Builder
Another one of Kajabi’s overall standouts can be one of the best features is Pipeline Builder, where you get to create specialized marketing funnels without a lot of issues. While other platforms have similar features that require more effort and time however, the Pipeline Builder is designed to be so quick and easy that even the uninitiated can benefit from it. This stunning feature allows you to choose from a set of pre-made funnel blueprints or templates for pipelines. These include the following:
- Freebie – for whenever you’d like to provide the freebie to lead magnet to increase your list
- Sales Page OVO – for any time you wish to convince your intended customers to purchase your product through a sales page
- Product Launch OVO is a great option for whenever you’re launching a course or any other product
- Zoom Webinar OVO – for occasions when you need to advertise your business through web-based workshops
- Free Book OVO is a great resource for whenever you want to promote your content with a free downloadable digital book
- Coaching Campaign OVO – for any time you’re promoting your classes through the use of coaching sessions
- Blank design – for when you’re looking to create an effective sales funnel right from the beginning
Once you select from any of the blueprints for a pipeline Kajabi will automatically generate pages and emails you’ll have to put together to make an effective sales funnel. You may customize however you wish your funnel to look to your customers. You can even alter the design of your landing and checkout pages, for example you can change the theme to something different – there is a library with more than 40 page templates that you can choose from.
Prices and Payment Methods
Kajabi lets you integrate seamlessly with payment gateways like Stripe and PayPal so that your students can get to choose between them when they pay for your courses. Stripe is the most popular payment method that accepts debit and credit card transactions and certain e-wallet providers across the world. PayPal is, on the other hand, is available as an option for subscriptions as well as multi-payment plans. There aren’t any transaction fees on Kajabi’s part since all the money you earn are immediately sent into your account at the banks.
In terms of the pricing, Kajabi offers customers a variety of pricing options of pricing options. You can make your student pay for services at various times (one-time, subscription, and multi-payments) or distribute them at no cost. You can also choose to decide if you want to charge a specified price for a specific product or multiple products, as well as establish specific dates for your customers can access within a specific period of time. You also get to generate coupons to further motivate your customers to purchase all of your products. Does Kajabi Do Email Marketing
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Integrations to Third-Party Services
Kajabi is a host of built-in tools to create and market your courses however, you also have the option of connecting to other third-party applications for an additional boost of functions. The platform currently supports the integration of ten natively-built integrations, such as the popular analytics provider Google Analytics and app automation service Zapier. Zapier can be extremely helpful because it allows connections with hundreds more third-party applications and tools, ranging including e-commerce and user experience.
Training and Customer Support Resources
When it comes to customer service, Kajabi has a bigger advantage over the rest as it is one of the only course creation platforms with live chat available 24/7 support. Contrary to similar services, Kajabi’s customer support team is always ready to help you whenever you’re struggling to create pages or courses, among other important issues, anytime and anywhere. It’s crucial to mention that this 24-hour support is available to instructors who are subscribed to the Growth plan upwards – for basic users live Chat support can be scheduled for certain times and days on weekdays. Nonetheless, Kajabi’s approach to customer service has been praised by many who use it to design meaningful educational content. Does Kajabi Do Email Marketing
In terms of tools to train, Kajabi provides the user a range of access to access resources that you can master and then become proficient with. Its Kajabi Hero University is packed with tutorials, courses and informational content that are specifically targeted at educators and edupreneurs, to help them gain traction or boost their standing in the world of course design. There are also daily Q+A educational webinars with leading experts from different areas as guests. Additionally when you’re looking for additional advice and tricks the help desk is available to help you along the way. Apart from the platform’s Hero University, there is an additional Kajabi Hero Rewards program, where course creators are rewarded with tons of sweet perks as they achieve their objectives.
What is the other thing that is missing from Kajabi?
Kajabi could be an excellent all-in-one tool to design and sell your course material however, we must address a few vital things that are not being addressed. The majority of these would have been very useful to improve the experience. Here are the following things that we wish would be included in Kajabi’s system soon:
- Built-in tools for issuance of certificates and certificates. While some provide this service, instructors who use Kajabi frequently will require connecting to third-party applications that specialize in issuing certificates, like Accredible.
- More diversity in question types. While we are pleased with the system’s handling of assessment within courses, we wish for the absence of different types of questions as well as randomization of these types and their randomization to be resolved as quickly as possible.
- Additional payment options. As of this writing only transactions made through Stripe as well as PayPal can be accepted. In addition, we don’t understand why there are limits also.
- An API key that is public. This could be useful for custom integrations, for example, having your students who have subscribed to your service login using a single sign-in option with other applications.
Alternatives to Kajabi
Kajabi could have the majority of the features any aspiring edupreneur could ever dream of. But with the steep price plan, and the lack in terms of functionality, the site could turn some people off. If you’re looking for alternatives with commonalities in comparison to Kajabi with regards to reliability and performance, we’ve listed some worthy competitors you might want to consider in making your choice. Does Kajabi Do Email Marketing
- New Zenler is an online course platform that offers all-in-one services similar to Kajabi. The only major difference is the price – starting at only $67/month You are able to create unlimited courses and market to your target audience without ever having to worry about the cost!
- Podia isn’t just claiming to be a creator-friendly platform. It’s also extremely simple to use, and much more user-friendly than Kajabi! Although you can make use of marketing features Podia is much less heavy than Kajabi. With the extremely affordable price range it’s easy to see the way Podia is a great choice for those who want to start their own business.
- While Kajabi lacks credentials and sophisticated quiz functions, Thinkific makes up for the shortcomings. With a price that is affordable for beginners It certainly has more industry-level functions than the other which includes live lessons and a built-in app integrations store.
- Teachable is similar to Thinkific in the manner it works. However, it is important to understand how Teachable is able to incorporate additional payment options, as it can support Google Pay and Apple Pay, two gateway services Kajabi does not have. It also lets you utilize one-on-one coaching and other core features.
Conclusion
In the end, Kajabi successfully knocks it out of the park by having nearly all the options that most entrepreneurs use. It does provide the basic features that everyone needs to be able to design a professional website to the stellar integrated marketing suite that includes the addition of simple plans for sales funnels, as well as effective email marketing tools.
There are a few tools missing for example, the issue of certificates specifically. Also, with its high cost, it might not be the right option for those with a tight budget. But we do understand that even though Kajabi performs great as an all-in one solution for course creation but it’s not without limits. However, that doesn’t stop it however, from being a popular choice among established entrepreneurs and creators!
If you’re still looking to find an LMS that offers everything you require on one platform, Kajabi is something you should strongly consider.
FAQ Does Kajabi Do Email Marketing
What is the meaning of Kajabi translate to?
The term “Kajabi” is derived from the word “Kajabi,” which is of Islamic as well as Arabic origin, which translates to “to take flight.”
Can I sell physical products on Kajabi?
Yes! In addition to the normal courses, you can also sell physical products on Kajabi. You can also integrate with Shopify to set up a fully functioning online store on Kajabi!
In terms of e-mail marketing Is it possible that Kajabi could be able to take over MailChimp?
Because Kajabi already includes the tools for marketing via email built within the platform, it’s natural that it’s enough to replace third-party applications like MailChimp. If you do intend to make use of this feature, Kajabi still allows you to integrate it with other apps as well.
Does Kajabi mobile-friendly?
Yes! Kajabi even has a mobile app for you and your subscribed members can access all your course content even when you’re traveling. Does Kajabi Do Email Marketing
