Hundreds of learning management system (LMS) platforms have a variety of crucial features that can be utilized when creating content of high quality. While there could be a lot of sites that let you make use of modern marketing tools to advertise your courses to your desired audience, some might not provide all those things. While some provide easy-to-use tools for creating courses, there will also be some that provide editing options that is so complicated it turns its users off.
Among a sea of e-course platforms, there are a few that offer not just an easy editing interface, but also an array of sales and marketing functions. Additionally, they also offer nearly all you can think of, from 24/7 help and training resources to top-notch analytics. All-in-one courses let you explore beyond your limits and one of the platforms that offer it effortlessly is Kajabi.
At a Glance: How do you define Kajabi? Email Automation In Kajabi
Kajabi is an internet-based platform which lets you develop and market your courses to an student audience. Branded as an all-in-one service that provides entrepreneurs from all kinds of industries with the best and necessary features that will not only create a professional site for your courses, but let them grow to greater heights. Kajabi is widely praised and regarded as one of the top online course platforms, gaining an overwhelming positive score of 4.6 out of five on Trustpilot.
What is it that makes Kajabi so well-liked and appreciated by its users? There are numerous factors that make this platform extremely convenient for all to utilize. It’s first and foremost the simplicity of usage. From course creation to marketing, nearly all of Kajabi’s aspects have been designed so that they are digestible for people who are just getting started in the e-course world. A majority of them are advanced, giving instructors the added edge over other instructors. In addition this allows students such as you manage and build courses without having to travel elsewhere if anything else is missing. Kajabi has all the available tools that anyone could require in order to live up the ‘one-stop-shop name.
What does it let you do? Do?
There are a variety of options that Kajabi allows you to create an all-in-one e-learning solution. We’ve compiled a list, in bullet form of the key attributes that you ought to be aware of in the event you’re considering using it. In essence, Kajabi allows you:
- Create engaging and interactive classes using a range of tools for customizing such as media files, templates that you can choose according to your preference;
- Create a professional website that can house your course contents and products along with your own blog to keep your students updated on what else is new;
- Efficiently make use of the landing page, checkout pages, and other ways to improve the profits you earn, extend your reach beyond the limits and increase conversion rates.
- Select the method you want to invoice your courses and other services to your students – whether it’s one-time payments or a monthly subscription
- Design and build effective sales funnels without any difficulties by making use funnel templates and funnel blueprints;
- Use its own marketing and analytics suite with email marketing and CRM as well as automation tools.
- Create and manage your affiliate links; and
- Explore a variety of community, and training resources, with the addition of the Kajabi University feature.
The Big Names Who Have Utilized Kajabi
Kajabi is used and trusted by more than 16,000 organizations and famous personalities. It’s the go-to choice for several well-known personalities who come from different industries, such as the expert in online marketing Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard and fitness expert entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi is home to thousands on thousands of courses which are accessed and explored by more than 35 million students from across the globe. At the time of writing, Kajabi boasts more than $650 million of sales since its establishment in 2010.
Kajabi’s Pricing Strategies
The three pricing plans Kajabi provides are different from other online course creation tools in that they’re much more expensive. With monthly costs that begin at just $119, it’s no wonder that this might be an issue for those who would like to give it a try. But considering the huge amount of essential features already packed within each plan, pricing is understandably reasonable.
Kajabi’s pricing plans start at the Basic plan priced at $149 per month, or $119/month when billed annually. This plan lets you can create three products, garner up to 1000 active users, as well as make a website that you can customize with tools fully provided by Kajabi’s platform. Included are unlimited pages for landing pages, unlimited marketing emails and access to unlimited helpful resources, including one-on-one customer service and Kajabi University.
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Apart from the Basic plan, there is the Growth plan which is the most sought-after plan on the platform with a monthly cost of $199 or $159/month if you pay annually, and the Pro plan, which costs $399 per month or $319/mo yearly that is loaded with all the features you’d like when it comes to designing and selling your course. Kajabi is currently not offering any free plans. However, a 14-day trial is available. trial is available for each of the three plans. A trial extension that runs for up to 30 days also available on selected blogs, so if you want to try the service to determine if Kajabi is the best choice for you, then the brief trial offer is the best option.
Kajabi: The Good and the Bad
The Pros – What We Love About Kajabi
- The integrated marketing suite. Kajabi’s in-house marketing suite of tools, including automated e-mail marketing, and automation are specifically designed to be designed for businesses, so you don’t have to connect with third-party solutions to do that!
- The software that creates sales funnels. Another one of the platform’s best-selling points is the Pipeline Builder. Pipeline Builder lets you make use of well-tested and accessible blueprint templates. No need to get too complicated!
- Customization without limits. From creating professional-looking course websites up to the customized name, Kajabi lets you customize according to your own preferences – and even build your brand from the ground up.
- The simple and intuitive site as well as course editor. Making content using the website and course builders hasn’t been this easy and quick, as it requires less time and effort to complete the task.
- Infinite integrations are endless. Aside from native integrations with 10 e-commerce, marketing and analytics services, connection to Zapier’s app allows you to look and select among more than a thousand non-native platforms that can improve your effectiveness.
- Building worthwhile relationships with students and fellow instructors. Kajabi’s community feature lets you connect with students in your classes. You can also network, connect, and celebrate with tons of teachers similar to you.
The Cons – What We Don’t Like
- The pricing plans are hefty. The three plans offered by Kajabi are higher than the average monthly rates offered by other services. There’s no free option available neither.
- No built-in tools to issue certificates. You might need connect to a third-party certificate software if you want to create custom-made ones of different kinds.
- Insufficient tools for instructor-student engagement. We’re not happy about the absence of specific features, including adequate discussion forums, as well as the ability to randomly distribute the assignments or quizzes. Email Automation In Kajabi
A Review of Kajabi’s Features
Easy of Use and Experience
One thing we like about Kajabi is the shockingly easy user experience. One of the reasons is that the platform’s user interface (UI) is organized. If you look at the screen menu, you’ll find that all the features are arranged into five main sections – Website Products, Sales, Marketing, and People. The layout of the menu leaves no space for clutter, as some elements that are associated with a specified section are collapsible. The UI design is very consistent and reflects Kajabi’s “all-in-one” brand name. You can create an online landing page, change your course and engage with other instructors on the same site.
There is a search assistant tool that can be useful when you need to search for something that is difficult to find. The Kajabi Assistant is found at the top part of the dashboard, in the form that of a bar for searching, and it lets you look for items and tools within the site by typing in the search terms. As previously mentioned that both the Kajabi courses and site builder sections can be moved and dropped and make the process much easier without the need to know how to navigate the site. Kajabi has a smoother learning curve than a couple of its contemporaries. It can also be used in other languages than English for those who want to share your content with broader audience.
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Course Design and Engagement
Product Blueprints
Once you explore Kajabi’s course creation function, you may soon encounter a list of product or course templates, or, as the platform calls it, blueprints. Each of the blueprints for products is different in its structure and style and is readily tailored to meet the needs of any instructor.
Included among the listed blueprints are Mini Courses and Online Courses as well as Drip Courses. Mini Courses are short-form , quick courses, which are typically designed in order to increase the brand’s value, whereas Online Courses are full-version courses with a full content structure that are designed to provide a “world-class” educational experience. Drip courses on the other hand, are programs that are scheduled over the course of a specified number of days or weeks. Also called Evergreen Training courses, it’s an efficient way to share your content if you and your students are busy with other things.
Kajabi may be known by many as a popular premium course-maker. Apart from course types, the product blueprints also allow you to create a membership space where your customers can enjoy exclusive content and a coaching session lasting 12 weeks. There’s also a blank template that allows you to create your own course or product from scratch!
Categories Posts, Categories, and Content Uploads
As you further look into the course builder, you will notice the outline of the sections and lessons which have been automatically included when you select any of the course blueprints. In Kajabi’s case, those sections and lessons are called post categories as well as category, respectively. Posts are the places where you can insert different types of content, including text, video and images, whereas the categories serve as folders in which the posts are kept.
You may also incorporate subcategories of posts under the same category, if you wish to arrange your content in a flexible way. You may also move and rearrange the outline. Kajabi accepts a variety of media and text files that can be used to add to your posts. These include MOV and MP4 files, WAV and MP3 files, PDFs and Word documents. Upload any of them either through your computer’s folders or file-sharing cloud platforms such as Google Drive and Dropbox. You can even add existing URLs of your video to your posts!
As with a handful of other platform for making courses, Kajabi allows you to utilize the feature of bulk uploads. Like the name implies, you can add all the files you have uploaded to your courses on the same tab. This can be useful, especially if you’re busy working on other things.
Course Player Templates
Kajabi offers a lineup of more than 10 course player themes. Contrary to other LMS platforms, where you’re given the option to choose one or three themes, Kajabi lets you have the choice of selecting various themes for the various products. Like the outline builder, it’s relatively simple to modify any of the themes to match your preferences. You can even incorporate details that represent your brand, such as the logo images, fonts, and designs , into your course player in order to give it a an individual touch. Email Automation In Kajabi
Quizzes and Student Interactions
Kajabi offers a quiz feature called Assessments. It allows you to make quizzes and assignments and add them as part of your course. Assessments are an effective method of determining if your students learned something from the curriculum you’ve given them. With the assessment option, you are able to choose from three different types of questions: multiple-choice multiple-selection, and paragraph-style. You can even set a passing score to motivate your students in engaging with your content more.
Apart from that aside from that, in addition, the LMS website has made strides in providing spaces for teachers and students to connect. Through the Community feature, students have access to interact and comment on any of your courses via their dashboards. You can even write in your posts to discuss with your fellow students about your previous lessons as well as your future content. The community feature can be accessed either as a stand-alone product or as component of your member.
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Website Design and Customization
Why share your course contents on your website’s domain or WordPress site when Kajabi offers the platform and tools you need to create one within the platform? Kajabi provides unlimited web hosting on the 3 pricing options. What’s awesome about it is you’re assured of instant security and security through the automatic SSL certification, as well as a team to help maintain your website.
Additionally, you have the freedom to personalize your domain and also pick from a variety of unique, professional themes, which you can personalize to your heart’s content! It doesn’t stop there: if you’re an expert edupreneur and signed to the Growth plan or higher you are able to use custom-designed themes that are built to meet your ever-growing needs, plus remove the Kajabi logos and substitute it with your own!
Page Builder
Similar to the course builder we’ve mentioned earlier, Kajabi’s page builder allows you to modify any of the given themes on the website using a variety of easy-to-use and user-friendly editing tools. After further exploration you’ll be presented with customizable sets of blocks and sections. They’re similar to post categories, and categories we discussed when we’ve discussed how to build courses. Blocks are the components that comprise the site’s content, such as text, media files and clickable buttons. Sections on the other hand are made up of multiple well-arranged blocks.
There are more than 40 pre-designed section templates you can pick from the page builder’s dashboard. As we’re all glued to our smartphones and tablets these days it’s logical to use Kajabi to let your site automatically adapt to a mobile-friendly layout. It’s even possible to go the extra mile and select the element of your site you would like members to see. With all the tools you need to create your website how you would like it to appear Kajabi’s page builders are not just incredibly flexible, but also fast to use.
Blogging and Other Web-based Features
Other LMS platforms may not provide this, but Kajabi lets you create sections of your website that is dedicated to your blog, where you can publish information and comments on your course content. If you want to make the most the Kajabi-made website this service offers you a space where you can publish your content without restriction. You can get started with your blog posts by making one using the text editor. You may incorporate SEO elements if you wish to have a wider reach and organize your blog posts into different categories, and even alter the way you want your entire blog section to appear.
Kajabi’s built-in blogging tools may not be as up to the same level as WordPress or Blogspot, but it has enough tools to be manageable. In addition, you can create podcasts to promote on your website. You can upload audio recordings of your podcasts to be hosted on your website and distributed to major podcasting platforms, such as iTunes Podcasts as well as Spotify. When uploading podcast episodes there are two choices: publish it as a public podcast for free , or create an exclusive private podcast that only your members have access to. Email Automation In Kajabi
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Marketing and Sales
Part of what makes Kajabi so well-liked among entrepreneurs is the variety of marketing and sales tools that are supremely convenient and simple enough even for those who aren’t marketing experts to utilize!
Email Marketing and Affiliate Marketing
A huge draw among the masses, Kajabi’s built-in email marketing feature allows you to send emails related to your course and website to your subscribed member students from the comfort of the platform. However, you might be amazed by the fact that it goes beyond just send e-mails. With the aid from Kajabi Automations, you get to build automated sequences of e-mails triggered by various user actions. For example, when a student is successfully logged in to one of your courses after the checkout process, a welcome email will be automatically delivered into their email inbox. If another course is not performing the course, an upsell will be delivered to offer suggestions for improvement Email Automation In Kajabi
You can create as many e-mails to your campaigns as you like and schedule each one according to your preferences. You can even select the members you want to receive those messages. E-mail management has never been this extensive and yet simple to manage. In contrast to other LMS websites, Kajabi already provides you with e-mail marketing tools that wouldn’t have to worry about the integration with third-party platforms in order to make it work.
Apart from that, Kajabi also has an affiliate marketing function where you get to assign certain members of your group as affiliates to help in promoting your site on your behalf. In addition to paying them the commission rate, you may also track their performance to gauge how they can contribute to increasing your conversion rates and click rates. Email Automation In Kajabi
Pipeline Builder
Another one of Kajabi’s overall notable features is its Pipeline Builder, where you can create custom marketing funnels with no overcomplicating issues. While other platforms provide similar features, which require more effort and time, Pipeline Builder is a breeze to use. Pipeline Builder is designed to be so quick and easy that even those who aren’t experts can benefit from it. This amazing feature lets you select from a collection of pre-made funnel templates or pipeline blueprints. This includes:
- Freebie – for whenever you’d like to offer the freebie to lead magnet to grow your database.
- Sales Page OVO – to use when you need to persuade your audience to buy your product through a sales page
- Product Launch OVO – for any time you’re launching a course or any other product
- Zoom Webinar OVO is a great option for any time you wish to promote your products through web workshops
- Free Book OVO – to use any time you wish to promote your content with a free downloadable digital book
- Coaching Campaign OVO – to use whenever you’re promoting your courses through a series of coaching sessions
- Blank design – for when you’d like to construct an effective sales funnel right from beginning
Once you select from any of the pipeline blueprints Kajabi will automatically generate pages and e-mails that you’ll require to create an efficient sales funnel. You can alter the way you wish your funnel to look to your customers. You could even alter the theme of your checkout and landing pages, for instance you can change the theme to something different There is a library full of 40+ templates for landing pages that you can choose from.
Prices and Payment Methods
Kajabi lets you integrate seamlessly with the payment gateway platforms Stripe and PayPal so that your students can choose between them when they pay for your course. Stripe is a popular payment option that allows debit and credit card transactions as well as certain e-wallet providers across the world. PayPal is, on the other side, is an option to subscribe and multi-payment plans. There are no pressing fees for transactions on the part of Kajabi since all the money you earn are instantly transferred into your account at the banks.
In terms of price options for Kajabi, it provides customers a variety of pricing options of options to select from. You can either cost your pupils for the products at various times (one-time subscription, one-time, or multiple payments) or give them away to them for free. You also have the option to decide if you want to charge a set amount for one product or a number of products, and set specific dates that your students can access your products within a certain time frame. You can also create coupons to encourage your target audience to buy any of your offers. Email Automation In Kajabi
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Integrations with Third-Party Services
Kajabi has a variety of built-in services needed to develop and promote your courses however, you also can connect to third-party applications to provide an additional boost of functions. Kajabi currently has the integration of ten natively-built integrations, such as the popular analytics provider Google Analytics and app automation service Zapier. Zapier is extremely useful as it helps establish connections with hundreds more tools and third-party apps including e-commerce and user experience.
Training and Customer Support Resources
In terms of customer service, Kajabi has a bigger advantage over the rest as it’s one of the few course creation platforms which provide 24/7 live chat support. In contrast to other similar platforms the Kajabi customer support team is always available to assist you when you’re struggling to create a course or page among other important issues, anytime and anywhere. It’s crucial to note that this 24/7 support is available to instructors who are subscribed to the Growth plan upwards – for basic users Live Chat support can be scheduled at certain times and days on weekdays. The approach of Kajabi’s customer service has been well-received by those who utilize it to develop meaningful courses. Email Automation In Kajabi
In terms of tools to train, Kajabi provides an array of options to access resources that you can master and become familiar with. Its Kajabi Hero University is packed with courses, tutorials and educational content specifically designed for educators and edupreneurs who want to jumpstart or improve their standing in the course creation world. There are also daily Q+A educational webinars with top experts from various areas as guests. Additionally If you’re in search of more tips and tricks assistance, the help section is always there to guide you along the way. In addition to the platform’s Hero University, there is also a Kajabi Hero Rewards program where course creators get rewarded with numerous sweet rewards when they achieve their objectives.
What is the other thing that is missing from Kajabi?
Kajabi could be an excellent all-in-one platform to develop and market your course content However, we need to look at a few crucial aspects that are not being addressed. A majority of them could be extremely useful in improving the experience. Here are the following things we would like to see included in Kajabi’s system soon:
- Built-in tools for issuance of certificates and certificates. Although some of them offer this option instructors who utilize Kajabi frequently will require connecting to third-party software that are specialized in the issue of certificates, such as Accredible.
- More diversity in question types. While we are pleased with the system’s handling of assessment within the course, we would like that the absence of question type options – plus randomization of said types that is addressed as soon as possible.
- Other payment options. As of this writing there are only two options for transactions: Stripe as well as PayPal can be accepted. Not only that, but we don’t understand why there are limits too.
- An API key that is public. This would have been useful for custom integrations, for example, the ability to let your subscribers login using a single sign-in option with other applications.
Alternatives to Kajabi
Kajabi might have the most of the features any aspiring Edupreneur could dream of. But due to its high price plan and a certain lack in features it could turn some people off. If you’re looking for alternatives with collective similarities in comparison to Kajabi with regards to reliability and performance, we’ve listed some worthy competitors that you may want to consider in making your choice. Email Automation In Kajabi
- New Zenler is an online course platform that provides all-in one services that are similar to Kajabi. The only major difference is the price – starting at only $67/month You are able to create unlimited courses and advertise your course to the right audience without having to worry about spending a dime!
- Podia doesn’t just claim to be creator-friendly. It’s also extremely easy to use, and much more user-friendly than even Kajabi! In addition, you can make use of marketing features, it’s much lighter than other. With the extremely affordable price, we can see how Podia can appeal to DIY entrepreneurs getting into the business.
- While Kajabi isn’t a reputable platform and lacks advanced quiz features, Thinkific makes up for these features. With a beginner-friendly price range, it sure does offer more industry-level functions than Kajabi, and this includes live-taught courses as well as an integrated app integration store.
- Teachable is like Thinkific in the way it functions. However, it is important to understand how the former can incorporate additional payment options since it can support Google Pay and Apple Pay which are two gateways Kajabi doesn’t have. You can also avail one-on-one coaching as well as other essential features.
Conclusion
All in all, Kajabi successfully knocks it out of the park by having nearly all the features that most edupreneurs can use. It certainly has the essentials anyone must need to be able to create a professional-looking website to the stellar built-in marketing suite with the addition of simple diagrams of sales funnels as well as efficient marketing tools for e-mails.
There may be a few tools missing, such as the issuance of certificates, in particular. Plus with a steep cost, it might not be the wise choice for the budget-conscious. But we do understand that while Kajabi is well in being an all-in-one solution for course creation however, it’ll always have limitations. That doesn’t stop it, however, from being a favorite among experienced creators and businesses!
If you’re still searching to find an LMS that gives you all you require on one platform, Kajabi is something you should strongly consider.
FAQ Email Automation In Kajabi
What does the word Kajabi translate to?
The word “Kajabi” originates from a word of Islamic or Arabic origin which means “to take flight.”
Can I sell physical goods on Kajabi?
Yes! In addition to the normal programs, you can sell physical products on Kajabi. You can even connect with Shopify to build a fully functional e-commerce shop on the platform!
Regarding marketing via e-mail is it possible Kajabi could take over MailChimp?
Because Kajabi already comes with e-mail marketing tools built into the platform, it makes sense that it’s enough to replace third-party applications like MailChimp. However, if you do intend to make use of the platform, Kajabi still allows you to integrate with it and other applications as well.
Are you sure that Kajabi mobile-friendly?
Yes! Kajabi even has an app for mobile devices to ensure that you and your subscribers can access your entire courses even while on the go. Email Automation In Kajabi
