A myriad of learning management systems (LMS) platforms have various essential features that can be utilized whenever you create meaningful content. While there may be plenty of websites that allow you to make use of advanced marketing tools to promote the courses you offer to your target audience, others may not have most of these features. While some provide easy-to-use tools for creating courses, there will also be few that may provide editing options so complicated that it turns its users off.
Within the sea of online course platforms There are a handful which offer more than just a simple editing interface, but also an array of sales and marketing functions. Additionally, they also provide you with nearly all you can think of including 24/7 support and training resources to top-notch analytics. All-in-one courses let you explore beyond your limits One of them that offer it effortlessly is Kajabi.
At a Glance: Kajabi: What exactly is Kajabi? Frank’S Kajabi
Kajabi is an online platform that lets you create and sell your content to your customers. The company is advertised as an all-in-one solution that provides entrepreneurs from all kinds of industries with the best and essential features needed to not just build a professional-looking website for your courses , but help them rise to greater heights. Kajabi has been praised by the media and regarded as one of the best online learning platforms, with an overwhelming positive rating of 4.6 out of 5 on Trustpilot.
What is it that makes Kajabi so well-liked and appreciated by its users? Well, there are quite plenty of factors that make this platform extremely convenient for all to use. It’s first and foremost the ease of use. From course creation all the way to the marketing services, nearly all of Kajabi’s aspects are designed to be digestible even for those who are just getting started in the e-course world. A majority of them are advanced, giving instructors an advantage over other instructors. In addition, it lets budding entrepreneurs like you to run and create courses without the need to look to another place if something else isn’t available. Kajabi has all the available tools that anyone could require, living up to its ‘one-stop shop’ moniker.
What does it let you do? Do?
There are a variety of options that Kajabi allows you to do as an all-in-one e-course solution. We’ve compiled a list, in bullet points of the key features that you may want to watch out for if you’re considering the option. In simple terms, Kajabi allows you:
- Create interactive and engaging classes using a range of customizing tools such as media files, templates that you can choose according to your preference;
- Build a presentable website to house your course contents and products along with a blog where you can keep your students updated on what else is new;
- Effectively utilize the landing page, checkout pages, and other effective ways to improve your profits, further your reach to the limit and increase conversion rates.
- Choose how you wish to charge your courses and other products to your students – whether it’s a one-time payment or a monthly subscription;
- Design and build effective sales funnels without any problems through the use funnel templates and funnel blueprints;
- Use its own marketing and analytics suite with the ability to send out e-mails as well as CRM and automated tools.
- Create and manage your affiliate links.
- Explore a wide variety of community, customer service and training materials, with the addition of Kajabi University.
Famous Names that have Used Kajabi
Kajabi is used and trusted by over 16,000 businesses and big-name personalities. It’s the go-to choice for many of the most well-known people that are from various sectors, including the expert in online marketing Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard, fitness expert entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi hosts thousands upon thousands of courses, accessed and explored by over 35 million students all over the world. In the last time of writing Kajabi is generating more than $650million in revenue since its establishment in 2010.
Kajabi’s Pricing Strategies
The three pricing options that Kajabi provides are different than other online course-making services in that they’re more costly. With monthly costs that begin at just $119, it’s not surprising that this can impede some people who might like to give Kajabi a go. However, when you consider the number of features that are included within each plan, pricing is reasonable.
Kajabi’s pricing plans start with the Basic plan, which costs $149 per month or $119/mo when billed annually. This plan lets you can create three products, garner up to 1 000 active clients, and design a website that you can customize with tools fully provided by the platform. Also included are unlimited pages for landing pages, unlimited marketing emails as well as unlimited access to valuable resources, including one-on one customer service and Kajabi University.
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In addition to The Basic Plan, there is the Growth plan that happens to be the platform’s most popular offer for $199 per month or $159/mo if paid annually, and the Pro plan, which costs $399 per month or $319/month annually that is loaded with every feature you’d want when making and selling your courses. Kajabi currently does not offer an option to pay for the plan. There is however a fourteen-day free trial is available for all three plans. A trial extension that runs for up to 30 days also offered on select blogs. If you’re looking to try the service and determine if Kajabi is the best choice for you, the short trial offer is the best method to start.
Kajabi: The Good and the Bad
The Pros – What We Like About Kajabi
- The built-in marketing suite. Kajabi’s marketing suite in-house of tools, such as e-mail marketing and automation, are optimized for business, and you won’t need to integrate with any other third-party service to do that!
- The software that creates sales funnels. Another of the platforms most-loved selling points is the Pipeline Builder. Pipeline Builder lets you make use of well-tested and understandable blueprint templates – no need to overcomplicate yourself!
- The ability to customize without limitations. From creating professional-looking course websites down to the custom domain, Kajabi lets you customize to your hearts content and even build your brand from scratch.
- The user-friendly and simple site and course editors. Making content using the site and course builders hasn’t been this easy and quick, as it requires less time and effort to get everything done.
- Limitless integrations are endless. Apart from native integrations to 10 e-commerce, marketing and analytics solutions, connecting to Zapier’s app lets you to explore and choose from more than one thousand non-native platforms to increase efficiency.
- Building worthwhile relationships with fellow instructors and students. Kajabi’s Community feature allows you to interact with students in your classes. You can also make connections, network and celebrate with a multitude of teachers who happen to be in the same position as you.
The Cons – What We Do Not Like
- The pricey pricing plans. Three pricing options offered by Kajabi cost greater than the typical monthly prices provided by other companies. There’s no free option available as well.
- No built-in tools to issue certificates. You may need connect to a third-party certificate application if you intend to design custom-made certificates of different kinds.
- Insufficient tools for instructor-student engagement. We don’t appreciate the lack of certain tools, such as adequate discussion forums, as well as the ability to randomize the assignments or quizzes. Frank’S Kajabi
The Review of Kajabi’s features
Easy of Use and Experience
One thing we love the most about Kajabi is its surprisingly simple user experience. One of the reasons is that the user interface (UI) is organized. If you may notice on the screen menu, you’ll see that the functions are arranged into five main sections: Website, Products, Sales, Marketing and People. The layout of the menu does not allow for confusion, as certain features that are related to a specified section are collapsible. The UI layout is very consistent, reflecting Kajabi’s ‘all-in-one’ hallmark. You can create a landing page, modify your course, and communicate with your instructors on the same site.
The search assistant is a tool that is useful whenever you want to look for something difficult to locate. The Kajabi Assistant is found at the top part of the dashboard, in the form of a search bar and it lets you look for items and tools on the site by entering the keywords. As previously mentioned the courses and site builder sections can be dragged and dropped which makes the process easier without needing to learn how to navigate it. Kajabi has a smoother learning curve than several of its peers. It is also compatible with other languages that English if you wish to expose your content to broader audiences.
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Course Design and Engagement
Product Blueprints
When you go through Kajabi’s course design feature, you will be able to see a collection of product or course templates or, as the platform refers to them blueprints. Each of the blueprints for products varies in structure and type and can be customized to meet the needs of any instructor.
The blueprints listed are Mini Courses and Online Courses and Drip Courses. Mini Courses are short-form quick courses, which are typically designed as a means of gaining the brand’s value, whereas Online Courses are full-version types with a complete content structure that are designed to provide an “world-class” learning experience. Drip courses on the other hand, are courses which are planned over a set series of days or weeks. Also known as Evergreen Training courses, it’s a much more convenient way to share your content when you as well as your students are occupied with other activities.
Kajabi may be known by many as a well-known premium course-maker. However, in addition to the courses, the blueprints also allow you to create a membership area that allows your customers to access exclusive content as well as a coaching session for 12 weeks. You can also download a blank template where you can create your own course or product completely from the ground up!
Categories, Posts, and Content Uploads
When you explore the course builder, you will notice an outline of sections and lessons which have been automatically added when you select any of the course blueprints. In Kajabi’s instance, these sections and lessons are known as post categories as well as category, respectively. Posts are the places where you can insert different kinds of content, like text, videos and images, whereas the categories serve as folders in which the posts are stored.
You can also include subcategories of posts under the same category, if you wish to structure your content flexibly. You can move and rearrange the outline. Kajabi accepts a wide variety of media and text files to be added to your posts, such as MOV and MP4 files, WAV and MP3 files PDFs and Word documents. Upload any of them via your computer’s folders, or through file-sharing cloud platforms such as Google Drive and Dropbox. You can add existing URLs of your videos to your posts!
As with a handful of other platforms for creating courses, Kajabi allows you to utilize the bulk upload feature. As the name suggests, you can add all the files you have uploaded to your course in one page. This is a great option especially when you’re performing other tasks.
Course Player Templates
Kajabi has a variety of more than 10 course player themes. Contrary to other LMS platforms, where you’re allowed to select one or three themes, Kajabi lets you have the freedom to choose different themes for different products. Like the outline builder, it’s relatively simple to modify any of the themes to fit your style. It is possible to incorporate specifics that represent your brand like your logo, images, and font design into the course player to add a a personal touch. Frank’S Kajabi
Quizzes and Student Interactions
Kajabi offers a quiz feature called Assessments. It allows you to design and create assignments and quizzes and include them as part of your curriculum. Assessments are an effective way to determine whether your students have learned something from the lessons you’ve provided them. With the assessment option, you are able to choose between the three primary types of questions: multiple-choice multiple-selection, and paragraph-style. You can even set a passing score to motivate your students in engaging with your content more.
In addition aside from that, it is also important to note that the LMS website also has been able to make strides in creating areas for students and teachers to interact. Through the Community feature, students have access to interact and comment on all of your courses on their dashboards. It is possible to write your blog posts for discussion with the rest of them your lessons from the past as well as your future content. The community feature is available as a separate item or as a an element of membership space.
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Website Design and Customization
Why would you want to publish your course content with your domain name as well as WordPress web site when Kajabi offers the platform and the tools to build one on the platform? Kajabi provides unlimited web hosting for three pricing plans. What’s awesome about it is you’re guaranteed immediate safety and security with the automatic SSL certification as well as a team to help maintain your site.
You also have the option to personalize your domain as well as pick from a variety of professional, one-of-a-kind themes, all of which you can modify to your heart’s content! This doesn’t stop there. If you’re an expert edupreneur and have signed up to the Growth plan and above you can import custom-made themes built to fit your ever-expanding needs, plus eliminate all Kajabi logos and substitute it with your custom-designed theme!
Page Builder
Just like the course builders we’ve talked about earlier, Kajabi’s page builder allows you to alter any of the themes for websites using a set of user-friendly and intuitive editing tools. If you continue to explore you’ll be presented with a variety of customizable blocks and sections. They’re similar to those categories as well as posts we discussed when we’ve talked about our course building tool. Blocks are referred to as the elements that make up the content of the website, such as media files, text or clickable icons. Sections, on the other hand are formed by a variety of carefully-arranged blocks.
There are over 40 pre-designed section templates that can be picked from the page builder’s dashboard. We’re all hooked to our smartphones and tablets nowadays, it makes total sense to use Kajabi to have your website automatically adjust to mobile-friendly layout. You can go an extra mile by choosing the element of your site you would like for your member learners to see. With all the tools you need to make your site look however you want it to look, Kajabi’s page builder is not only super flexible but also quick to handle.
Blogging and Other Website Features
Other LMS platforms might not offer this, but Kajabi allows you to make sections of your website specifically for your blog. There, you can publish information and comments on the content of your course. If you’re looking to get the most out of your Kajabi-made site this service offers you a space where you can publish your content without restriction. Start by creating your blog posts by making one using Text Editor. It is possible to incorporate SEO elements if you want to have a wider reach or group your posts into various categories and even alter the way you would like your blog’s entire section to look.
Kajabi’s built-in blogging features may not be as up to par as WordPress or Blogspot however, it does have enough tools to make it manageable. In addition, you can create podcasts that you can promote on your website. You may upload recordings of your podcast that will be hosted on the website and distributed to major podcasting platforms like Apple Podcasts and Spotify. When you upload a podcast episode, you have two options: either release it as a podcast that is public for free , or create an exclusive private one that only your members can get access to. Frank’S Kajabi
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Marketing and Sales and Marketing
A big part of what makes Kajabi so popular with edupreneurs is its slew of sales and marketing tools that are highly user-friendly and easy for even those who aren’t marketing experts to use!
E-mail and Affiliate Marketing
A major draw for the crowd, Kajabi’s built-in email marketing feature allows users to send out e-mails that are related to your course or website to your subscribers students within the comforts of the platform. You might be surprised that it does more than just send e-mails. With the aid of Kajabi Automations, you get to automate sequences of e-mails triggered by different kinds of user actions. For example, when a student is successfully logged in to one of your classes after the checkout process, a welcome email will be sent automatically into their email inbox. If another course is not performing, an upsell is sent to suggest improvement Frank’S Kajabi
You are able to create as many e-mails to your campaigns as you want and schedule each of them in accordance to your preference. You can also choose which of your members gets the messages. Managing e-mails has never been more extensive and yet simple to manage. Unlike other LMS sites, Kajabi already provides you with e-mail marketing tools that will not require connecting to other third-party platforms in order to make it work.
In addition, Kajabi also has an affiliate marketing function that lets you assign certain members of yours as affiliates who can help advertise your website on your behalf. In addition to paying them a commission and monitoring their performance to determine how they can contribute to increasing your conversion rates and click rates. Frank’S Kajabi
Pipeline Builder
Another one of Kajabi’s overall notable features can be the Pipeline Builder, where you can create custom marketing funnels without a lot of difficulties. While other platforms provide similar features that require much more time and effort, Pipeline Builder is a breeze to use. Pipeline Builder is designed to be so quick and easy that even those who aren’t experts can make better use of it. This stunning feature lets you select from a set of pre-made funnel designs or pipeline blueprints. This includes:
- Freebies are great for when you want to offer the freebie to lead magnet to grow your database.
- Sales Page OVO – for when you need to persuade your customers to purchase your product by utilizing a sales page
- Product Launch OVO – for whenever you’re launching a course or another product
- Zoom Webinar OVO – to use whenever you want to promote your product via web seminars
- Free Book OVO – to use any time you wish to market your content an online book for free download.
- Coaching Campaign OVO is for whenever you’re promoting your courses by means of a series of coaching sessions
- Blank design – for when you’d like to construct an effective sales funnel right from ground
After you pick one of the blueprints for a pipeline Kajabi instantly creates pages and e-mails you will require to create an efficient sales funnel. You can alter the way you would like your sales funnel to look to your customers. You could even alter the look of your landing and checkout pages, for example you can change the theme to something different The library is full of 40+ page templates that you can pick from.
Payment and Pricing Options
Kajabi lets you seamlessly integrate with payment gateways like Stripe and PayPal to ensure that your students can get to choose between the two to pay for your course. Stripe is a popular payment method that accepts debit and credit card transactions as well as select e-wallet providers all over the world. PayPal is, on the other side, is an option for subscriptions as well as multi-payment plans. There are no pressing fees for transactions on the part of Kajabi since all the money you earn will be immediately transferred to your bank account.
For price options for Kajabi, it gives you a wide range to choose from. You can choose to make your student pay for products at different time frames (one-time subscription, one-time, or multiple payments) or distribute them at no cost. You even have the chance to select if you’re going to charge a set amount for one product or a number of items, and specify specific dates your members can access within a given period of time. You can also create coupons to further motivate your audience to purchase all of your products. Frank’S Kajabi
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Integration with Third-Party Services
Kajabi is a host of built-in tools to make and market your courses however, you also can connect to third-party applications to provide more functions. The platform currently supports 10 native integrations, which include the popular analytics provider Google Analytics and app automation service Zapier. Zapier is extremely useful as it helps establish connections with hundreds more third-party apps and tools from e-commerce to user experience.
Training and Support for Customers
When it comes to customer service, Kajabi has a bigger advantage over its competitors because it’s among the few platforms for creating courses which provide 24/7 live chat assistance. Contrary to similar services that offer customer support, Kajabi’s team is always available to assist you if you’re having difficulties in creating pages or courses, among other crucial issues, anytime and wherever. However, it’s important to mention that this 24-hour service is only available to instructors who are subscribed to the Growth plan up to for basic users, live Chat support can be scheduled at certain times and times during the day. The approach of Kajabi’s customer service has been well-received by those who utilize it to create meaningful educational content. Frank’S Kajabi
In terms of tools to train, Kajabi provides the user a range of access to access resources that you can learn and get used to. The Kajabi Hero University is packed with tutorials, classes and educational content specifically geared towards teachers and edupreneurs who want to gain traction or boost their position in the field of course development. There are also weekly Q&A-style educational webinars featuring top experts from various fields as guests, plus If you’re in search of other information and tips, the help center is always there to guide you in the right direction. Apart from the platform’s Hero University, there is also a Kajabi Hero Rewards program in which course creators can earn many sweet perks when they reach their objectives.
What Else is Missing in Kajabi?
Kajabi could be an excellent all-in-one platform to develop and sell your course material however, we must address a few vital things that aren’t being addressed. Most of them would be extremely useful to enhance the user experience. Below are the items we’d like to see added to Kajabi’s system in the near future:
- Built-in tools to issue certificates and credentials. While some provide this service, instructors who use Kajabi frequently will need to connect to third-party applications that specialize in issuing certificates, like Accredible.
- More diversity in question types. While we appreciate the way that the platform handles assessments within courses, we wish for the absence of different types of questions – plus randomization of said types – to be addressed soonest.
- Additional payment options. As of this writing there are only two options for transactions: Stripe as well as PayPal are accepted. In addition, we don’t understand why there are limitations too.
- A public API key. This would have been useful in making custom integrations, such as letting your subscribed students log in with the single sign-in option in other applications.
Alternatives to Kajabi
Kajabi could have the majority of the features any aspiring edupreneur could ever dream of. However, due to the high cost plan and a plethora of features, it may cause some to be turned off. If you’re seeking alternatives that have commonalities in comparison to Kajabi with regards to reliability and performance we’ve listed a few worthy competitors you might be considering in your decision. Frank’S Kajabi
- New Zenler is an online course platform that offers all-in-one services that are similar to Kajabi. The only significant distinction is in the cost beginning at just $67 per month You are able to create unlimited courses and market to your target audience without worrying about spending a dime!
- Podia doesn’t just claim to be a creator-friendly platform. It’s also extremely easy to use, much easier than Kajabi! Although you can make use of marketing features It’s a lot lighter than other. But considering the very budget-friendly price range we can imagine how Podia can appeal to individuals who are just starting out in the business.
- While Kajabi does not have credentials or advanced quiz features, Thinkific makes up for these features. With its affordable price, it sure does offer greater features that Kajabi as well as live lessons and a built-in app integrations store.
- Teachable is similar to Thinkific in the way it works. However, we must appreciate how the former can incorporate additional payment options as it accepts Google Pay and Apple Pay which are two gateways Kajabi does not have. Additionally, it allows one-on-one coaching and other core features.
Conclusion
All in all, Kajabi successfully knocks it out of the park for having nearly all the options that most entrepreneurs use. It certainly has the essentials anyone must need including the intuitive features needed to create a professional-looking website to the stellar integrated marketing suite that includes the inclusion of easy-to-understand plans for sales funnels, as well as effective e-mail marketing tools.
There may be a few instruments that aren’t there like the issue of certificates specifically. With a high cost, it may not be the best choice among the budget-conscious. We do recognize that even though Kajabi performs very well as an all-in-one solution for creating courses however, it’ll always have limitations. That doesn’t stop it, however, from being a popular choice among established creators and businesses!
If you’re looking to find an LMS that gives you all you need in one platform, Kajabi is something you should strongly consider.
FAQ Frank’S Kajabi
What does the word Kajabi translate to?
The word “Kajabi” is derived from a word with Islamic (or Arabic origin, which translates to “to take flight.”
Do I have the ability to sell physical items on Kajabi?
Yes! Apart from the standard courses, you can also sell physical products on Kajabi. You can even join with Shopify to set up a fully functioning e-commerce shop on Kajabi!
Regarding marketing via e-mail, is it possible that Kajabi could replace MailChimp?
Since Kajabi already includes E-mail marketing tools integrated within the platform, it’s natural that it’s sufficient to replace third-party programs like MailChimp. However, if you want to use it, Kajabi still allows you to integrate it with other applications too.
Is Kajabi mobile-friendly?
Yes! Kajabi even has an app for mobile devices to ensure that you and your subscribed members can access your entire courses even while in the move. Frank’S Kajabi
