Many learning management system (LMS) platforms offer various essential features that you can utilize when creating content of high quality. While there could be a lot of sites that let you make use of advanced marketing tools to market classes to your target audience, some might not provide all these features. While some provide easy-to-use course-building tools, there will also be some that offer editing features that are so complex that it turns off its users.
Among a sea of e-course platforms, there are a few which offer more than just a simple editing interface, but also a myriad of marketing and sales functions. Additionally they offer almost everything you could think of, from 24/7 help and training resources to top-notch analytics. All-in-one course platforms let you explore beyond your limits and one of the platforms that offer it effortlessly is Kajabi.
In a nutshell: Kajabi: What exactly is Kajabi? How To Deliver A Digital Product On Kajabi
Kajabi is an internet-based platform which allows you to create and sell your course content to your student audience. The company is advertised as an all-in-one solution that provides entrepreneurs from all kinds of industries with the best and vital features to not just build a professional-looking website for your courses , but help them rise to greater heights. Kajabi is widely praised and is regarded as one of the top online course platforms, gaining an overwhelming positive rating with a score of 4.6 out of five on Trustpilot.
What makes Kajabi so popular and well-received by its users? It’s true that there are numerous reasons that make the platform extremely easy for anyone to use. First, it’s the user-friendliness. From course creation all the way to marketing and sales almost all of the Kajabi features are designed to be digestible for people who are just getting started in the e-course world. The majority of them are advanced, which gives instructors who administer the course the added edge over the rest. Additionally it allows budding entrepreneurs like you to run and create a course-making business without the need to look to another place if something else isn’t available. Kajabi offers all the tools anyone may need in order to live up its ‘one stop shop name.
What Can It Do? Do?
There are a variety of ways that Kajabi lets you use as an all-in-one online course solution. We’ve compiled a list, in bullet points of the most important characteristics that you might want to watch out for if you’re considering it. In essence, Kajabi allows you:
- Create engaging and interactive courses using a variety of tools for customizing, media files, and templates that you can choose according to your preference;
- Create a visually appealing website to display your course materials and products along with a blog where you can keep your students informed about what else is new;
- Efficiently make use of websites, landing pages and checkout sites and other methods to increase your earnings, expand your reach beyond the limits, and generate higher conversion rates.
- Select the method you want to charge your courses and other services to your students – whether it’s a one-time fee or a subscription for a month;
- Build effective sales funnels without any problems through the use funnel templates and funnel blueprints;
- Utilize its in-house marketing and analytics suite with the ability to send out e-mails, CRM, and automation tools.
- Create and manage your affiliate links.
- Explore a variety of customer service, community and training materials and features, including Kajabi University.
The Big Names Who Have Utilized Kajabi
Kajabi is used and trusted by over 16,000 businesses and celebrities. It’s the go-to choice for some of the well-known names who come from different sectors, like online marketing expert Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard, fitness expert entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi is home to thousands on thousands of courses accessed and explored by over 35 million students across the globe. As of this writing, Kajabi has generated over $650 million in revenue since it was founded in 2010.
Kajabi’s Pricing Strategies
The three pricing plans Kajabi offers are quite different than other online course creation tools in that they’re more expensive. With monthly prices that start at as low as $119 it’s no wonder why this might be an issue for those who would want to give it a try. However, when you consider the number of features that are included within every plan, the price is reasonable.
Kajabi’s pricing plans begin at the Basic plan priced at $149 per month or $119/month when billed annually. In this plan, you get to create three products, garner an maximum of 1 000 active clients, and create websites that you are able to customize with tools fully provided by the platform. Also included are unlimited landing websites, indefinite marketing emails, and unlimited access to helpful resources, including one-on-one customer support as well as Kajabi University.
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Apart from basic plans, there is the Growth plan which is the platform’s most popular offer at $199 a month or $159/mo when paid annually, as well as the Pro plan at $399 monthly or $319/mo yearly, which is filled with every feature you could ask for when it comes to creating and selling your courses. Kajabi does not currently offer a free plan option. But a 14-day free trial is available on each of the three plans. An extended trial that lasts up to 30 days is available on selected blogs, so if you’re looking to try the service to determine if Kajabi is the right choice for you, the short trial period is the ideal way to go.
Kajabi: The Good and the Bad
The Pros and Cons – What We Really Like About Kajabi
- The integrated marketing suite. Kajabi’s marketing suite in-house of tools, which includes automated e-mail marketing, and automation are specifically designed to be optimized for business, and you won’t need to integrate with any other third-party service to do that!
- The sales funnel software. Another one of the platforms most-loved selling points The sales Pipeline Builder lets you make use of proven and easily accessible blueprint templates. No need to get too complicated!
- Customization without limits. From designing professional-looking course websites all the way to the custom domain, Kajabi lets you customize to your heart’s content – and even build your brand from scratch.
- The user-friendly and simple site as well as course editor. The creation of content using the site and the course builders hasn’t been so simple and fast, since it takes less effort and time to complete the task.
- Unlimited integrations are endless. In addition to native integrations to ten e-commerce, marketing, and analytics tools, connecting to Zapier’s app allows you to look and select from more than a thousand non-native platforms to increase efficiency.
- Making lasting connections with fellow instructors and students. Kajabi’s Community feature allows you to interact with students enrolled in your classes. You can also network, connect, and celebrate with a multitude of teachers who happen to be in the same shoes as you.
The Cons – What We Do Not Like
- The pricey pricing plans. The three plans offered by Kajabi are more than the typical monthly prices that other providers offer. There’s no free option available neither.
- There is no built-in tool to issue certificates. You may need connect to a third-party certificate application if you intend to create custom-made ones that are of different types.
- There aren’t enough tools to facilitate student-instructor engagement. We don’t appreciate the lack of specific tools, such as proper discussion forums and the ability to randomize quizzes or assignments. How To Deliver A Digital Product On Kajabi
The Review of Kajabi’s features
User-Friendliness and Experience
One thing that we like about Kajabi is the surprisingly easy user experience. For one, most of the platform’s user interface (UI) is structured. If you may notice on the screen menu, you’ll find that all the features are arranged into five main sections – Website Products, Sales Marketing and People. The design of the menu is clear and free of confusion, as certain aspects that belong to a specified section are collapsible. The UI design is very consistent and reflects Kajabi’s “all-in-one” hallmark. You can create your own landing page, alter your course, and even communicate with your instructors on one site.
It has a search assistant tool that is useful when you need to search for something difficult to find. The Kajabi Assistant is found at the top part of the dashboard in the shape of a search bar, and allows you to search for specific tools and products on the website by typing in the search terms. As previously mentioned that both the Kajabi website builder and course builder sections can be dragged and dropped, making the process simpler without having to know how to navigate the site. Kajabi has a smoother learning curve than some of its competitors. It can also be used in other languages that English for those who want to present your content to wider viewers.
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Course Development and Engagement
Product Blueprints
Once you explore Kajabi’s course creation function, you may be able to see a collection of product or course templates or what the platform calls it, blueprints. Each of the product blueprints varies in structure and type and can be customized to suit the needs of instructors.
Included among the listed blueprints are Mini Courses, Online Courses and Drip Courses. Mini Courses are quick-form courses that are usually created in order to increase the brand’s value, whereas online Courses are full-version types with a full content structure designed for the “world-class” learning experience. Drip courses, on the contrary, are classes that are scheduled for an established period of weeks or days. Also known as Evergreen Training courses, it’s an efficient method to distribute your content if you as well as your students are occupied with other things.
Kajabi might be regarded by many as a renowned premium course-maker. But, aside from the course types, the product blueprints allow you to make a membership site for your members to enjoy exclusive content and a coaching session that spans 12 weeks. There’s also a blank template that allows you to create an entire course or product from the ground up!
Categories Posts, Categories, as well as Content Uploads
As you further explore the course builder, you’ll notice the outline of the sections and lessons that were automatically added if you choose one of the blueprints for your course. In Kajabi’s instance, these parts and the lessons referred to as categories and posts, or. Posts are where you insert various kinds of content, like text, videos images, and text, while the categories serve as folders where the posts are stored.
You may also incorporate subcategories of posts under a category if you want to organize your content more flexiblely. You can also drag and rearrange the outline. Kajabi accepts a wide variety of text and media files to be added to your posts, such as MP4 and MOV files, WAV and MP3 files PDFs and Word documents. You can upload all of them directly via your computer’s folders, or via cloud-based file sharing platforms like Google Drive and Dropbox. You can even copy and paste existing URLs of your videos to your blog posts!
As with a handful of other course-making platforms, Kajabi allows you to use the bulk upload feature. As the name suggests, you can add all your files to your courses in one tab. This is a great option, especially if you’re busy performing other tasks.
Course Player Templates
Kajabi offers a lineup of more than 10 course player themes. Contrary to other LMS platforms, where you’re allowed to select one or three themes, Kajabi lets you have the choice of selecting different themes for different products. Similar to the course outline creator, it’s simple to modify any of the themes to match your preferences. It is possible to incorporate specifics of your company’s image like your logo images, fonts, and designs , into the course player to add a an individual touch. How To Deliver A Digital Product On Kajabi
Quizzes and Student Interactions
Kajabi includes a quiz function called Assessments where you get to make quizzes and assignments and then add them to the course of your class. Assessments are an effective way to determine the extent to which your students gained from the lessons you’ve provided them. With the assessment feature, you get to select from three main question types: multiple-choice, multi-selection, or paragraph-style. You can also set an assessment score that will encourage your students to be more engaged with your content more.
In addition aside from that, the LMS site has also made progress in creating spaces for students and teachers to communicate. Through the Community feature your students are able to comment and interact with any of your courses via their dashboards. It is possible to write your blog posts to discuss with the rest of them your previous lessons and also your future content. The community feature is available as a separate product or as part of your membership area.
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Website Design and Customization
Why share your course contents on your website’s domain or WordPress site when Kajabi provides the platform and tools to build one on the platform? Kajabi offers unlimited web hosting on all 3 pricing options. What’s great about this is you’re assured of instant security and security through an automated SSL certification as well as the support of a team to manage your site.
You also have the option to customize your domain, as well as choose from a variety of professional, one-of-a-kind themes, which you can personalize to your heart’s content! It doesn’t stop there: If you’re an expert in edupreneurship and signed to the Growth plan or higher you are able to import custom-made themes built to fit your ever-expanding needs and also take away all Kajabi branding and replace that with your personal brand!
Page Builder
Just like the course builder we’ve mentioned previously, Kajabi’s page builders allows you to modify any of the available website themes with a suite of easy-to-use and user-friendly editing tools. After further exploration you’ll be presented with sets of blocks that can be customized and sections. They’re similar to those categories as well as posts that we’ve discussed when we’ve discussed our course building tool. Blocks are referred to as the components that comprise the site’s content including media files, text and clickable buttons. Sections on the other hand are formed by a variety of well-arranged blocks.
There are over 40 preset section templates you can choose from the page builder’s dashboard. As we’re all glued to our phones and tiny tablets nowadays, it makes total sense to use Kajabi to let your site automatically adapt to a mobile layout. You can go an extra mile by choosing the element of your site you would like members to view. With all the necessary tools to build your site however you want it to look Kajabi’s page builders are not only super flexible but also quick to handle.
Blogging and Other Web-based Features
Other LMS platforms might not offer this, but Kajabi allows you to create an area on your site dedicated to your blog where you can publish information and comments on your course content. If you’re looking to get the most of your Kajabi-made site it provides an area where you can publish your content without restriction. It is possible to begin with the blog post by creating one with Text Editor. It is possible to incorporate SEO elements if you want to reach a larger audience, group your posts into various categories or even change the way you would like your blog’s entire section to appear.
Kajabi’s built-in blogging tools might not be on par as WordPress or Blogspot, but it has enough tools to be manageable. In addition, you can create podcasts to promote on your site. You can upload audio recordings of your podcast that will be hosted on the website and distributed to major podcast listening platforms such as Apple Podcasts and Spotify. If you upload a podcast episode you can choose between two choices: publish it as a public podcast free of charge or create an exclusive private one that only your users are able to access. How To Deliver A Digital Product On Kajabi
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Marketing and Sales
One of the reasons that make Kajabi so well-liked among entrepreneurs is its slew of marketing and sales tools that are extremely easy and straightforward for even those who aren’t marketing experts to use!
Email Marketing and Affiliate Marketing
A huge draw among the crowd, Kajabi’s built-in email marketing feature allows you to send emails that are related to your course or website to your subscribed member students from the comfort of the platform. However, you might be amazed that it can do more than sending e-mails. With the help of Kajabi Automations, you get to create automated sequences of e-mails that are triggered by various user actions. For example, when a student is successfully logged in to one of your classes after the checkout process, a welcome email will be automatically sent into their email inbox. If another course is not performing, an upsell is sent to suggest improvement How To Deliver A Digital Product On Kajabi
You can create as many emails to your campaign as you want and schedule each of them in accordance to your preference. You can also choose which of your members gets to receive those messages. Managing e-mails has never been this extensive and yet simple to manage. Contrary to other LMS websites, Kajabi already provides you with tools for marketing e-mails that you don’t require integrating with other third-party platforms to make things work.
In addition, Kajabi also has an affiliate marketing feature that lets you assign certain members of yours as affiliates in order to in promoting your site on your behalf. In addition to paying them the commission rate, you may also track their performance to determine how well they contribute to increasing your conversion rates and click rates. How To Deliver A Digital Product On Kajabi
Pipeline Builder
Another one of Kajabi’s overall standouts can be one of the best features is Pipeline Builder, where you get to create specialized marketing funnels without a lot of issues. While other platforms offer similar features, which require more time and effort and effort, Pipeline Builder is a breeze to use. Pipeline Builder is designed to be so quick and easy that even the uninitiated can benefit from it. This stunning feature lets you select from a set of pre-made funnel blueprints or templates for pipelines. These include the following:
- Freebies – to be used whenever you’d like to offer a freebie as a lead magnet to grow your email list
- Sales Page OVO – for whenever you want to persuade your customers to purchase your product by utilizing a sales page
- Product Launch OVO – to use any time you’re launching a course or any other product
- Zoom Webinar OVO – to use occasions when you need to advertise your product via web workshops
- Free Book OVO – for whenever you want to showcase your content a free downloadable digital book
- Coaching Campaign OVO – to use when you’re trying to promote your courses through an array of coaching sessions
- Blank design – for when you want to build the sales funnel you want from ground
When you choose from one of the pipeline blueprints, Kajabi automatically creates a set of pages and emails you’ll require to create an efficient sales funnel. You may customize however you want your pipeline to look to your customers. You may even change the look of your landing and checkout pages, for example you can change the theme to something different – there is a library with more than 40 templates for landing pages that you can choose from.
Payment and Pricing Options
Kajabi lets you seamlessly integrate with the payment gateway platforms Stripe and PayPal so that your member students can choose one of them to pay for your classes. Stripe is a popular payment option that allows credit and debit card transactions as well as certain e-wallet providers across the world. PayPal however, on the contrary hand, is available as an option to subscribe as well as multi-payment plans. There aren’t any charges for transactions on Kajabi’s side since all the money you earn will be immediately transferred directly to the bank accounts of your choice.
When it comes to pricing options, Kajabi offers you a wide range to choose from. You can make your student pay for services at various dates (one-time, subscription, and multi-payments) or distribute them for free. You even have the chance to choose whether you’re planning to charge a specified price for a specific item or for a variety of products, as well as specify specific dates your customers can access within a given timeframe. You can also create coupons that will further encourage your target audience to buy any of your offers. How To Deliver A Digital Product On Kajabi
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Integrations with Third-Party Services
Kajabi may have a plethora of built-in features to help you create and market your courses, but you also have the option to connect to third-party apps for an added boost in functionality. The platform is currently able to support the integration of ten natively-built integrations, such as the well-known analytics service Google Analytics and app automation service Zapier. Zapier can be extremely helpful as it helps establish connections with hundreds of other third-party apps and tools from e-commerce to user experience.
Training and Support for Customers
When it comes to customer service, Kajabi has a bigger advantage over the rest as it is one of the few course creation platforms that offer 24/7 live chat support. Unlike some similar services that offer customer support, Kajabi’s team is always available to assist you if you encounter difficulties creating a course or page among other crucial issues, anytime and anywhere. It’s crucial to mention that this 24-hour feature is available for instructors that are on the Growth plan upwards – for Basic users Live Chat support can be scheduled for specific times and on certain days of the week. However, Kajabi’s method of customer service has been well-received by many of the instructors who use it to design meaningful course content. How To Deliver A Digital Product On Kajabi
As for tools for training, Kajabi gives the user a range of access to use resources to learn and get used to. The Kajabi Hero University is packed with tutorials, classes, and informative content especially targeted at educators and edupreneurs to help them get started or increase their standing in the world of course design. You’re also invited to weekly Q&A-style educational webinars featuring top experts from various disciplines as guest speakers, and If you’re in search of additional information and tips assistance, the help section will be there to help you on your way. Alongside the platform’s Hero University, there is Kajabi’s Hero Rewards program, where course creators get rewarded with tons of sweet perks as they reach their targets.
What else is missing in Kajabi?
Kajabi may be a great all-in-one tool to design and sell your course material however, we must look at a few crucial aspects that are missing. The majority of these would be extremely useful to enhance the user experience. Below are the items we would like to see added to Kajabi’s system in the near future:
- Built-in tools for issuance of certificates and certificates. Although some of them offer this option instructors using Kajabi will often need to connect to third-party apps that specialize in issuing certificates, such as Accredible.
- More diversity in question types. While we are pleased with the platform’s handling of assessments within the course, we would like for the absence of question type options as well as randomization of these types that is addressed as soon as possible.
- Additional payment options. As of this writing only transactions made through Stripe or PayPal can be accepted. Not only that, but we don’t understand why there are certain limits too.
- An API key that is public. This could have been helpful for creating custom integrations such as the ability to let your subscribers log in with the single sign-in option with other applications.
Alternatives to Kajabi
Kajabi might have the most of the features any aspiring edupreneur could ever dream of. But with the steep price plan and a plethora in features it could cause some to be turned off. If you’re seeking alternatives that have collective similarities in comparison to Kajabi in terms of reliability and performance, we’ve listed some worthy competitors you might want to consider when making your choice. How To Deliver A Digital Product On Kajabi
- New Zenler is an online course platform that offers all-in-one services that are similar to Kajabi. The only major difference is the cost beginning at just $67 per month You are able to create unlimited courses and sell to your audience of choice without ever having to worry about spending a dime!
- Podia isn’t just claiming to be a creator-friendly platform. It’s also very easy to use, much easier than even Kajabi! In addition, you can utilize marketing tools Podia is much less heavy than other. However, when you consider the budget-friendly price, we can see how Podia can appeal to those who want to start their own business.
- While Kajabi does not have credentials or sophisticated quiz functions, Thinkific makes up for them. With its affordable price and a wide range of features, it certainly offers greater features that the other has which includes live lesson courses and a built-in app integrations store.
- Teachable is similar to Thinkific in terms of how it works. But, we need to appreciate the way that Teachable can integrate additional payment options since it can support Google Pay and Apple Pay which are two gateways Kajabi does not have. Additionally, it allows one-on-one coaching as well as other essential features.
Conclusion
All in all, Kajabi successfully knocks it out of the park for offering a wide range of features that most edupreneurs can make use of. It sure does offer all the features you need including the intuitive features needed to design a professional website , to the impressive built-in marketing suite with the inclusion of easy-to-understand plans for sales funnels, as well as effective e-mail marketing tools.
There may be a few instruments that aren’t there for example, the issue of certificates, in particular. Plus with a steep cost, it may not be the best choice among the budget-conscious. However, we understand that while Kajabi is very well as an all-in-one solution for course creation, it will always have limits. That doesn’t stop it, however, from being a popular choice among established entrepreneurs and creators!
If you’re still searching for an LMS that gives you all you require on one platform, Kajabi is something you ought to seriously look into.
FAQ How To Deliver A Digital Product On Kajabi
What does the word Kajabi refer to?
The term “Kajabi” is derived from the word “Kajabi,” which is of Islamic (or Arabic origin, which translates to “to fly.”
Can I sell physical goods on Kajabi?
Yes! In addition to the normal courses, you can also sell physical products through Kajabi. It is possible to connect with Shopify to create a fully-functioning E-commerce store using Kajabi!
Concerning e-mail marketing Is it possible that Kajabi could be able to replace MailChimp?
Since Kajabi already includes e-mail marketing tools built within the platform, it’s natural that it’s sufficient to replace third-party programs such as MailChimp. If you do wish to utilize it, Kajabi still allows you to integrate with it and other apps as well.
Is Kajabi mobile-friendly?
Yes! Kajabi even offers an app for mobile devices so that you and your subscribers have access to all course materials even when on the go. How To Deliver A Digital Product On Kajabi
