Many learning management system (LMS) platforms come with various essential features that you can utilize whenever you create meaningful content. Although there are plenty of sites that let you make use of modern marketing tools to promote classes to your target audience, some may not have most of these features. While some provide easy-to-use course-building tools, there will be a few that have an editing experience so complex that they turn off their users.
Among a sea of e-course platforms There are a handful that provide more than a simple editing interface, but also a plethora of marketing and sales functions. Additionally, they also offer almost all you can think of, from 24/7 help and training materials to top-quality analytics. All-in-one courses let you go beyond the limits of your abilities One of them that offer it effortlessly is Kajabi.
At a Glance How do you define Kajabi? How To Use The Kajabi Platform To Sell Your Services
Kajabi is an online platform that lets you develop and market your courses to an audience of students. The company is advertised as an all-in-one solution that provides entrepreneurs from all kinds of industries with the best and necessary features that will not just create a professional website for your courses but let them grow to new heights. Kajabi has been praised by the media and considered to be one of the best online courses platforms, earning an overwhelmingly positive score with a score of 4.6 out of 5 on Trustpilot.
What makes Kajabi so popular and well-liked by its users? It’s true that there are plenty of factors that make this platform very convenient for everyone to utilize. It’s first and foremost the simplicity of usage. From course creation to marketing almost all of the Kajabi features are designed to be easily digestible even for those who are new in the world of e-learning. A majority of them are advanced, giving administrating instructors an advantage over the rest. Additionally, it lets budding entrepreneurs such as you manage and build an online course without having to go elsewhere if anything else is missing. Kajabi provides all the tools that anyone could require, living up to its ‘one-stop shop’ moniker.
What Can It Do? Do?
There are a variety of ways that Kajabi lets you use as an all-in-one online course solution. We’ve compiled a list, in bullet points of the most important features that you may want to keep an eye on when you’re thinking about it. Simply put, Kajabi lets you:
- Create engaging and interactive courses using a variety of customizable tools such as media files, templates that you can choose depending on your preferences;
- Build a presentable website to present your course content and other products and blogs to keep your students up-to-date on what else is new;
- Effectively utilize landing pages, checkout pages and other viable methods to boost your profits, further your reach beyond the limits and increase conversion rates;
- Decide how you would like to charge your courses and other services to your students – whether it’s a one-time payment or a subscription for a month;
- Build effective sales funnels without any difficulties by making use of funnel blueprints and templates;
- Make use of its internal marketing and analytics suite that includes email marketing as well as CRM and automation tools;
- Manage and create your affiliate links.
- Explore an array of community, and training resources in conjunction with Kajabi University.
Famous Names that have Used Kajabi
Kajabi is trusted and used by over 16,000 businesses and famous personalities. It’s the choice of several well-known personalities who come from different sectors, including online marketing expert Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard, fitness expert and entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi is the home of thousands of courses accessed and explored by over 35 million students across the globe. At the time of time of writing Kajabi has generated over $650 million in revenue since its establishment in 2010.
Kajabi’s Pricing Strategies
The three pricing options that Kajabi offers are quite different from other online course creation tools in that they’re much more expensive. With monthly prices that start as low as $119, it’s not surprising that this can impede some people who might be interested in giving the service a shot. With the abundance of essential features already packed into each plan, the pricing is logically reasonable.
Kajabi’s pricing plans start with the Basic plan that costs $149 per month or $119/month for billing annually. This plan lets you are able to design three products, gain up to 1,000 active customers, and make a website that you can create with the tools offered by Kajabi’s platform. Included are unlimited pages for landing pages, unlimited marketing emails, and unlimited access to helpful resources, including one-on-one customer support and Kajabi University.
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Apart from the Basic plan, there is the Growth plan that happens to be the platform’s most popular offer at $199 a month or $159/month if you pay annually. There is also the Pro plan at $399 monthly or $319/month annually and is packed with every feature you could ask for when it comes to designing and selling your course. Kajabi is currently not offering an option to pay for the plan. However, a 14-day free trial is available for all three plans. A trial extension that runs up to 30 days is also available on certain blogs, so if you wish to try the service to determine if Kajabi is the best choice for you, the short free trial is the best way to go.
Kajabi: The Good and the Bad
The Pros and Cons – What We Really Like About Kajabi
- The integrated marketing suite. Kajabi’s in-house marketing suite of tools, including email marketing and automation are designed to be optimized for businessuse, and it isn’t necessary to integrate with any other third-party service for that!
- The software that creates sales funnels. Another of the platform’s best-selling points, the Pipeline Builder. Pipeline Builder lets you make use of proven and easily understandable blueprint templates – no need to get too complicated!
- The ability to customize without limitations. From designing professional-looking course websites up to the customized name, Kajabi lets you customize according to your own preferences – and even build your brand from scratch.
- The simple and intuitive site along with course editors. Making content with the website and course creator software was never this easy and quick, as it requires less time and effort to finish the job.
- Unlimited integrations are endless. Apart from native integrations with the ten marketing, e-commerce and analytics solutions, connecting to the app Zapier allows you to explore and choose among more than a thousand non-native platforms that can improve your efficiency.
- Making lasting connections with fellow instructors and students. Kajabi’s Community feature allows you to engage with the students in any of your courses. It also lets you network, connect, and share your joy with hundreds of teachers similar to you.
The Cons – What We Don’t Like
- The steep pricing plans. Three pricing options offered by Kajabi cost higher than the average monthly rate that other providers offer. There’s not a free option either.
- There is no built-in tool to issue certificates. You may need to connect to a third party certificate app if you plan to create custom-made ones that are of different types.
- There aren’t enough tools to facilitate student-instructor engagement. We don’t appreciate the lack of some particular features, like adequate discussion forums, as well as the ability to randomly distribute quizzes or assignments. How To Use The Kajabi Platform To Sell Your Services
The Review of Kajabi’s features
Easy of Use and Experience
One thing we like about Kajabi is the surprisingly easy user experience. One of the reasons is that the User Interface (UI) is structured. If you may notice on the dashboard menu, you will find that all the features are divided into five major sections: Website, Products, Sales, Marketing and People. The design of the menu does not allow for confusion, as certain aspects that belong to a specified section are collapsible. The UI design is very consistent, reflecting Kajabi’s ‘all-in-one’ trademark. You get to create your own landing page, alter your course, and even interact with your fellow instructors on the same site.
There is a search assistant tool that is useful whenever you want to look for something that may be difficult to locate. The Kajabi Assistant can be found in the top of the dashboard in the form as a “search bar, and it lets you look for tools and items within the site by typing in the keywords. Like we said, both Kajabi’s website builder and course builder sections can be moved and dropped which makes the process easier without having to know how to navigate the site. Kajabi has a smoother learning curve compared to some of its competitors. It is also compatible with other languages than English for those who want to share your content with broader audiences.
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Course Development and Engagement
Product Blueprints
When you go through Kajabi’s course design feature, you will be able to see a collection of course or product templates, or, as the platform calls them blueprints. Each of the blueprints for products is different in its structure and style and can be easily modified to meet the needs of any instructor.
In the blueprints that are listed are Mini Courses, Online Courses as well as Drip Courses. Mini Courses are quick-form courses that are usually created as a means of gaining brand recognition, while Online Courses are full-version versions with a full content structure designed for a “world-class” learning experience. Drip courses on the other hand, are programs that are scheduled for the course of a specified number of days or weeks. Also known as Evergreen Training courses, it’s an efficient method of sharing your content when you as well as your students are occupied with other things.
Kajabi is known to many as a renowned premium course maker. However, in addition to the kinds of courses offered, the blueprints allow you to create a membership area that allows your customers to access exclusive content as well as a coaching session that spans 12 weeks. You can also download a blank template which allows you to design a course or product from the ground up!
Categories Posts, Categories, and Content Uploads
As you further explore the course builder you’ll see the outline of the sections and lessons that have been automatically included when you select one of the blueprints for your course. In Kajabi’s case, those parts and the lessons known as groups and posts or. Posts are where you can insert different types of content including text, video and images, whereas the categories act as folders for the posts that are stored.
You can also include subcategories of posts within one category in order to organize your content more flexiblely. You may also move and rearrange the outline. Kajabi accepts a wide variety of media and text files that can be used to add to your posts, such as MOV and MP4 files MP3 and WAV files, PDFs as well as Word documents. You can upload any of them from your computer folders or via cloud-based file sharing platforms like Google Drive and Dropbox. You can also duplicate and paste URLs of your videos to your blog posts!
Like several other platforms for creating courses, Kajabi allows you to utilize the bulk upload feature. Similar to the name that you can upload all your files to your course in one tab. This is a great option especially when you’re working on other things.
Course Player Templates
Kajabi has a variety of 10+ themes for courses. In contrast to other LMS platforms, where you’re allowed to select one or three themes, Kajabi lets you have the choice of selecting different themes for various products. Like the outline builder, it’s relatively simple to alter any of the themes to match your preferences. You can also incorporate elements of your brand, such as the logo or images as well as font designs , into your course player to cultivate your own personal style. How To Use The Kajabi Platform To Sell Your Services
Questions and student interactions
Kajabi has a quiz feature called Assessments. It allows you to design and create assignments and quizzes and add them as part of your course. Assessments are a helpful way to assess if your students learned something from the course you’ve taught them. With the assessments option, you are able to select from three main question types: multiple-choice, multiple-selection, and paragraph-style. You can even set a passing score to motivate your students in engaging with your content.
In addition, the LMS website has made strides in creating spaces for students and teachers to communicate. With the Community feature, your learners are given access to interact and comment on any of your courses via their dashboards. You can also write your posts to discuss with your fellow students about your lessons from the past and your upcoming content. The community feature is available either as a standalone product or as part of your membership.
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Website Design and Customization
Why should you upload your course materials on your website’s domain or WordPress website when Kajabi offers the platform and tools you need to make one within the platform? Kajabi provides unlimited web hosting for all 3 pricing options. What’s awesome about it is you’re guaranteed instant security and safety with the automatic SSL certification and the support of a team to manage your website.
You also have the option to modify your domain as well as pick from a variety of unique, professional themes, which you can customize to your heart’s content! It doesn’t stop there: If you’re an expert in edupreneurship and are a member of the Growth plan and higher you can use custom-designed themes that are built to fit your ever-expanding needs, plus remove all Kajabi branding and replace that with your personal brand!
Page Builder
Similar to the course builder that we’ve discussed previously, Kajabi’s page builders lets you modify any of the website themes with a suite of easy-to-use and user-friendly editing tools. If you continue to explore you’ll be presented with customizable sets of blocks and sections. They’re similar to those categories as well as posts from when we’ve discussed the course builder. Blocks are referred to as the components that comprise the site’s content which includes media files, text or clickable icons. Sections on the other hand, are formed by multiple neatly-arranged blocks.
There are over 40 preset section templates you can choose from the page builder’s dashboard. We’re all hooked to our phones and tiny tablets these days it is logical to use Kajabi to have your website automatically adjust to mobile layout. It’s even possible to go the extra mile by picking the elements of your website you want members to view. With all the necessary tools to create your website however you want it to look, Kajabi’s page builder is not just extremely flexible, but also quick to handle.
Blogging and Other Useful Website Features
Other LMS platforms might not offer this feature, but Kajabi allows you to make a section of your website dedicated to your blog where you can post comments and updates on your course content. If you’re looking to get the most of your Kajabi-made site, the service provides you a space where you can post your blog posts without limitations. You can get started with posting blog content by making one with an editor for text. You may include SEO elements if you’d like to reach a larger audience or group your posts into different categories, and even customize how you would like your blog’s entire section to look.
Kajabi’s built-in blogging tools may not be as up to par as WordPress or Blogspot However, it comes with enough tools to make it manageable. In addition, you can create podcasts that you can promote on your website. You may upload recordings of your podcast that will be hosted on your website and then distributed to major podcasting platforms like iTunes Podcasts as well as Spotify. When you upload a podcast episode you can choose between two options: release it as a podcast that is public for free , or create an exclusive private version that only your users have access to. How To Use The Kajabi Platform To Sell Your Services
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Marketing and Sales
One of the reasons that make Kajabi so well-liked among entrepreneurs is its array of sales and marketing tools that are supremely user-friendly and easy even for those who aren’t marketing experts to use!
Email Marketing and Affiliate Marketing
A major draw for the crowd, Kajabi’s built-in email marketing feature allows you to send e-mails related to your course and website to your subscribers students while seated on the platform. But you may be surprised that it does more than sending e-mails. With the aid with Kajabi Automations, you get to build automated sequences of emails that are initiated by different types of user actions. For example, when your student successfully logs into one of your courses following the checkout process, a welcome email will be automatically delivered directly to the student’s inbox. If the course performs poorly, an upsell is sent to suggest improvement How To Use The Kajabi Platform To Sell Your Services
You can create as many emails to your campaign as you like and schedule each of them according to your preferences. You can even select which of your members gets the messages. The management of e-mails has never been so complete and easy to manage. Unlike other LMS websites, Kajabi already provides you with tools for marketing e-mails that you will not require the integration with third-party platforms to make things work.
Apart from that, Kajabi also has an affiliate marketing option where you get to assign certain members of yours as affiliates to help advertise your website on behalf of you. In addition to paying them the commission rate and monitoring their performance to determine how they can contribute to increasing your conversion rates and click rates. How To Use The Kajabi Platform To Sell Your Services
Pipeline Builder
Another of Kajabi’s notable features are one of the best features is Pipeline Builder, where you are able to design specialized marketing funnels with no overcomplicating issues. While other platforms offer similar features that require more time and effort however, the Pipeline Builder is designed to be so quick and easy that even those who aren’t experts are able to make the most of it. This amazing feature allows you to choose from a variety of pre-designed funnel templates or pipeline blueprints. This includes:
- Freebie – for whenever you want to offer the freebie to lead magnet to grow your list
- Sales Page OVO – to use whenever you want to convince your target audience to buy your product by utilizing an online sales page
- Product Launch OVO – for whenever you’re launching a course or other product
- Zoom Webinar OVO – to use whenever you want to promote your product via web training seminars
- Free Book OVO – to use whenever you want to promote your content with a free downloadable digital book
- Coaching Campaign OVO is for when you’re trying to promote your courses by means of a series of coaching sessions
- Blank blueprint – for whenever you want to build the sales funnel you want from beginning
When you choose from one of the pipeline blueprints Kajabi will automatically generate a set of pages and emails you’ll require to create an effective sales funnel. You can alter the way you want your pipeline to look to your customers. You can even alter the theme of your landing and checkout pages, for instance you can change the theme to something different There is a library full of 40+ page templates that you can pick from.
Payment and Pricing Options
Kajabi lets you integrate seamlessly with payment gateways like Stripe and PayPal to ensure that your students can get to choose between the two to pay for your course. Stripe is a popular payment option that allows credit and debit card transactions, as well as certain e-wallet providers across the world. PayPal however, on the contrary on the other hand, is an option for subscriptions and multi-payment plans. There aren’t any urgent charges for transactions on Kajabi’s side, as all your earnings are immediately sent into your account at the banks.
For the pricing, Kajabi provides you a wide range of pricing options. You can either cost your pupils for the services at various dates (one-time, subscription, and several payments) or hand them out at no cost. You even have the chance to choose whether you’re planning to charge a set amount for one item or for a variety of products, and set specific dates that your members can access within a certain time frame. You also get to generate coupons to further motivate your audience to purchase the products you offer. How To Use The Kajabi Platform To Sell Your Services
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Integration with Third-Party Services
Kajabi may have a plethora of built-in features to help you develop and promote your courses however, you also have the option of connecting to third-party applications to provide more functions. The platform is currently able to support the integration of ten natively-built integrations, such as the popular analytics provider Google Analytics and app automation service Zapier. Zapier can be extremely helpful since it allows you to establish connections with hundreds of other third-party applications and tools, ranging including e-commerce and user experience.
Training and Support for Customers
When it comes to customer support, Kajabi has a bigger advantage over other platforms because it’s among the only course creation platforms which provide 24/7 live chat support. In contrast to other similar platforms, Kajabi’s customer support team is always ready to assist you when you’re having difficulties in creating a course or page among other crucial issues, anytime and wherever. It’s crucial to mention that this 24-hour support is available to instructors who are subscribed to the Growth plan upwards – for Basic users live Chat support can be scheduled at certain times and days on weekdays. The approach of Kajabi’s customer service has been well-received by many who use it to develop meaningful courses. How To Use The Kajabi Platform To Sell Your Services
As for tools for training, Kajabi gives the user a range of access to access resources that you can master and then become proficient with. Kajabi Hero University Kajabi Hero University is packed with tutorials, classes and informational content that are specifically geared towards teachers and edupreneurs, to help them get started or increase their standing in the world of course design. Additionally, you can attend daily Q+A educational webinars with top experts from various disciplines as guest speakers, and, if you’re looking for other tips and tricks the help desk will be there to help you on your way. Apart from Kajabi’s Hero University, there is also a Kajabi Hero Rewards program, where course creators can earn numerous sweet rewards when they meet their targets.
What Else is Missing in Kajabi?
Kajabi may be a great all-in-one solution to create and market your course content, but we have to look at a few crucial aspects that are missing. A majority of them could be extremely useful to improve the experience. Below are the items that we wish would be added to Kajabi’s system in the near future:
- Built-in tools for issuance of certificates and certificates. Although some of them offer this option instructors using Kajabi frequently will require connecting to third-party apps that specialize in issuing certificates, such as Accredible.
- More diversity in question types. While we may appreciate the platform’s handling of assessments within courses, we wish that the absence of question type options as well as randomization of these types – to be addressed soonest.
- Other payment options. As of the moment only transactions made through Stripe as well as PayPal are accepted. Not only that, but we don’t understand why there are limits too.
- An API key that is public. This could have been helpful for creating custom integrations for example, letting your subscribed students login using a single sign-in feature with other apps.
Alternatives to Kajabi
Kajabi may have essentially most of the features that an aspiring Edupreneur could dream of. However, due to the high cost plan, and the lack of features, it may cause some to be turned off. If you’re looking for alternatives that share collective similarities to Kajabi with regards to performance and reliability we’ve listed a few worthy competitors you might want to consider in making your choice. How To Use The Kajabi Platform To Sell Your Services
- New Zenler is an online course platform that provides all-in one solutions similar to Kajabi. The only distinction is in the cost – starting at only $67/month You can design unlimited courses and sell to your audience of choice without worrying about breaking the bank!
- Podia does not just claim to be creator-friendly. It’s also extremely simple to use, and much more user-friendly than Kajabi! In addition, you can make use of marketing features Podia is much less heavy than the other. With the extremely affordable price range, we can imagine the way Podia is a great choice for those who want to start their own business.
- While Kajabi does not have credentials or sophisticated quiz functions, Thinkific makes up for them. With a price that is affordable for beginners, it sure does offer more industry-level functions than the other as well as live lesson courses and a built-in app integrations store.
- Teachable is like Thinkific in the manner it works. But, we need to appreciate how the former can incorporate additional payment options, as it can support Google Pay and Apple Pay two gateways that Kajabi does not have. You can also avail one-on-one training and other key features.
Conclusion
In the end, Kajabi successfully knocks it out of the park in terms of offering a wide range of features that most edupreneurs can use. It does provide the basic features that everyone needs, from intuitive functions needed to build a professional-looking website , to the impressive integrated marketing suite, which includes the ability to understand plans for sales funnels, as well as effective email marketing tools.
There may be a few tools that are missing, such as the issuance of certificates in particular. With a high price tag, it may not be the best choice among the budget-conscious. However, we understand that, while Kajabi does very well as an all-in-one solution for creating courses however, it’ll always have limitations. It doesn’t hinder it, but it is an extremely popular choice for established creators and businesses!
If you’re still looking for an LMS that can provide everything you need in one platform, Kajabi is something you should strongly think about.
FAQ How To Use The Kajabi Platform To Sell Your Services
What is the meaning of Kajabi translate to?
The word “Kajabi” is derived from a word with Islamic as well as Arabic origin, which translates to “to fly.”
Do I have the ability to sell physical items on Kajabi?
Yes! Apart from the standard programs, you can sell physical items on Kajabi. You can also join with Shopify to set up a fully functioning E-commerce store using the platform!
In terms of e-mail marketing, is it possible that Kajabi could be able to be able to replace MailChimp?
Because Kajabi already has E-mail marketing tools integrated within the platform, it makes sense that it’s sufficient to replace third-party programs like MailChimp. If you do wish to utilize it, Kajabi still allows you to connect it with other applications as well.
Is Kajabi mobile-friendly?
Yes! Kajabi also has an app that can be downloaded on mobile to ensure that you and your subscribed members can access your entire course materials even when traveling. How To Use The Kajabi Platform To Sell Your Services
