Many learning management system (LMS) platforms offer a variety of crucial features that you can utilize when creating content of high quality. While there could be a lot of sites that let you make use of advanced marketing tools to advertise your courses to your desired viewers, other platforms may not have most of those things. While some provide easy-to-use tools for creating courses, there will also be few that may have an editing experience that is so complicated they turn off their users.
Within the sea of online course platforms, there are a few that offer not just a simple editing interface, but also an array of sales and marketing functions. And on top of that, they also offer almost all you can think of such as 24/7 assistance and training resources to top-notch analytics. All-in-one platforms for courses allow you to go beyond the limits of your abilities and one of the platforms that provide it is Kajabi.
In a nutshell: What is Kajabi? Jenny Braxton Kajabi
Kajabi is an online platform that lets you develop and market your content to your customers. The company is advertised as an all-in-one solution and platform for edupreneurs, Kajabi offers edupren all kinds of industries with the best and necessary features that will not only create a professional site for your courses, but let them grow to higher levels. Kajabi has been critically acclaimed and considered to be one of the most effective online course platforms, gaining an overwhelmingly positive score of 4.6 out of five on Trustpilot.
What is it that makes Kajabi so popular and well-received among its users? It’s true that there are plenty of aspects that make this platform very convenient for everyone to use. Firstly, it’s the extreme simplicity of usage. From course creation all the way to marketing almost all of Kajabi’s aspects can be easily digestible for people who are just getting started in the world of e-learning. The majority of them are advanced, giving instructors the added edge over other instructors. Additionally it allows budding entrepreneurs like you to run and create a course-making business without having to travel elsewhere in case something is missing. Kajabi has all the available tools anyone may need, living up the ‘one-stop-shop name.
What Can It Do? Do?
There are many kinds of ways that Kajabi lets you do as an all-in-one e-course solution. We’ve made a list in bullet points, of its important attributes that you ought to be aware of in the event you’re considering the option. In simple terms, Kajabi allows you:
- Create engaging and interactive courses with a wide array of customizable tools, media files, and templates you can select according to your preference;
- Create a visually appealing website to house your course contents and other products and your own blog to keep your students updated on what else is new;
- Efficiently make use of websites, landing pages and checkout sites, and other viable methods to increase your earnings, expand your reach over the boundaries and increase conversion rates.
- Decide how you would like to bill your courses and other services for your students, whether it’s one-time payments or a monthly subscription;
- Create effective sales funnels with no any issues by making use of funnel blueprints and templates;
- Utilize its in-house marketing and analytics suite that includes the ability to send out e-mails and CRM as well as automation tools.
- Manage and create your affiliate links, and
- Explore a wide variety of customer service, community and training materials, with the addition of Kajabi University.
Famous Names that have Used Kajabi
Kajabi is used and trusted by more than 16,000 organizations and famous personalities. It’s the go-to choice for many of the most well-known people who are part of different industries, such as the expert in online marketing Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard fitness expert entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi hosts thousands on thousands of courses which are accessed and explored by more than 35 million students all over the world. As of this the time this article was written, Kajabi has generated over $650 million in sales since its establishment in 2010.
Kajabi’s Pricing Strategies
The three pricing plans that Kajabi provides are different than other online course creation tools in that they’re more expensive. With monthly rates that start as low as $119, it’s no wonder why this might be an issue for those who might be interested in giving Kajabi a go. With the abundance of features that are included into each plan, pricing is logically reasonable.
Kajabi’s pricing plans start by offering the Basic plan, which costs $149 per month or $119/mo if billed annually. This plan lets you are able to design three products, gain a maximum of 1,000 active customers, and make a website that you can customize with tools fully provided by Kajabi’s platform. Additionally, you get unlimited landing webpages, unlimitted marketing emails, and unlimited access to useful resources, such as one-on-one customer support as well as Kajabi University.
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Apart from basic plans, there is the Growth plan, which happens to be the platform’s most popular offer for $199 per month or $159/mo if paid annually, and the Pro plan for $399 per month or $319/month annually, which is filled with all the features you’d like when you are making and selling your courses. Kajabi does not currently offer a free plan option. However, a 14-day no-cost trial is offered for each of the three plans. An extended trial that lasts up to 30 days is available on selected blogs. So if you wish to try the service and determine if Kajabi is the right fit for you, the short free trial is the best option.
Kajabi: The Good and the Bad
The Pros and Cons – What We Really Like About Kajabi
- The built-in marketing suite. Kajabi’s in-house marketing suite of tools, which includes e-mail marketing and automation, are optimized for businessuse, and it isn’t necessary to integrate with other third-party services for that!
- The software that creates sales funnels. Another one of the platform’s best-selling points is the Sales Pipeline Builder lets you make use of tested and understood blueprint templates – no need to be overly complicated!
- Customization without limits. From the creation of professional-looking courses down to the custom website, Kajabi lets you customize according to your own preferences – and even create your own brand from scratch.
- The easy and intuitive website as well as course editor. Making content using the site and course creator software was never so simple and fast, since it requires less effort and time to finish the job.
- Unlimited integrations are endless. In addition to native integrations with 10 e-commerce, marketing and analytics services, connection to the app Zapier allows users to investigate and select from more than one thousand non-native platforms for better efficiency.
- Making lasting connections with your students and instructors. Kajabi’s community feature lets you interact with students who are enrolled in your classes. It also lets you connect, network, and celebrate with tons of teachers who happen to be similar to you.
The Cons – Things We Don’t Like
- The steep pricing plans. The three plans offered by Kajabi are more than the average monthly rate provided by other companies. There’s no free option available either.
- There are no built-in tools for issuance of certificates. You may need to connect to a third party certificate software if you want to create custom-made ones that are of different types.
- Not enough tools for student-instructor engagement. We’re not happy about the absence of specific tools, such as adequate discussion forums, as well as the ability to randomize the assignments or quizzes. Jenny Braxton Kajabi
The Review of Kajabi’s features
Ease of Use and Experience
One thing that we like about Kajabi is the surprisingly easy user experience. One of the reasons is that the platform’s User Interface (UI) is structured. If you check the dashboard menu, you may notice that all features are divided into five major sections – Website Products, Sales Marketing, and People. The layout of the menu leaves no space for clutter, as some elements that are associated with a specified section are collapsible. The UI design is very consistent and reflects Kajabi’s “all-in-one” hallmark. You can build a landing page, modify your course, and interact with your fellow instructors on one site.
There is a search assistant tool that comes in handy when you need to search for something that may be difficult to locate. The Kajabi Assistant is located at the top part of the dashboard, in the form that of a bar for searching and it lets you look for items and tools within the site by typing in the keywords. As previously mentioned that both the Kajabi site builder and course builder sections are drag-and-drop, making the process simpler without having to know how to navigate it. Kajabi is a more streamlined learning curve than several of its peers. It can also be used in other languages that English in case you want to expose your content to broader audience.
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Course Development and Engagement
Product Blueprints
When you go through Kajabi’s course design feature, you will quickly come across a variety of product or course templates, or what the platform refers to them blueprints. Each of the blueprints for products differs in terms of structure and design and is readily tailored to suit the needs of instructors.
Included among the listed blueprints are Mini Courses as well as Online Courses, and Drip Courses. Mini Courses are quick-form courses that are usually created as a way to build the brand’s value, whereas Online Courses are full-version types that have a complete structure of content designed for the “world-class” education experience. Drip courses on the other hand, are courses that are scheduled over the course of a specified number of days or weeks. Also known as Evergreen Training courses, it’s an efficient way to share your content if you or your students are busy working on other projects.
Kajabi might be regarded by many as a renowned premium course maker. Apart from courses, the blueprints also allow you to make a membership site where your customers can enjoy exclusive content and a coach session lasting 12 weeks. The template is also blank that allows you to create a course or product completely from scratch!
Categories Posts, Categories, and Content Uploads
If you continue to explore the course builder you will notice the outline of the sections and lessons that have been automatically included when you select any of the course blueprints. In the case of Kajabi, these parts and the lessons known as post categories as well as category, and vice versa. Posts are where you can insert different types of content like text, videos images, and text, while the categories act as folders in which the posts are kept.
You can also include subcategories of posts within a category if you want to organize your content more flexiblely. You can also move and rearrange the outline. Kajabi accepts a variety of text and media files to include in your posts. These include MOV and MP4 files WAV and MP3 files PDFs and Word documents. You can upload all of them directly from your computer folders or via cloud-based file sharing platforms like Google Drive and Dropbox. You can even add existing URLs of your videos to your posts!
As with a handful of other platforms for creating courses, Kajabi allows you to make use of the bulk upload feature. As the name suggests that you can upload all your files to your courses on one tab. This one is handy, especially if you’re busy doing other important stuff.
Course Player Templates
Kajabi has a variety of more than 10 course player themes. In contrast to other LMS platforms, where you’re allowed to select the theme you want to use, Kajabi lets you have the choice of selecting several themes to suit different products. Like the outline maker, it’s easy to customize any of the themes to suit your personal style. You can even incorporate details that represent your brand including logos images, fonts, and designs , into your course player to cultivate an individual touch. Jenny Braxton Kajabi
Quizzes and Student Interactions
Kajabi has a quiz feature called Assessments where you get to design and create assignments and quizzes and then add them to the course of your class. Assessments can be a great way to determine whether your students have learned something from the curriculum you’ve given them. Through the assessment feature, you get to select from three main types of questions: multiple-choice multi-selection, or paragraph-style. You can even set an acceptable score to encourage your students to engage with your content more.
Apart from that, the LMS website has been able to make strides in creating spaces for students and teachers to connect. With the Community feature, students have access to participate and leave comments on any of your courses through their dashboards. You can also write your posts to discuss with the rest of them your lessons from the past and also your future content. The community feature can be accessed either as a standalone feature or as component of your member.
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Website Design and Customizability
Why share your course contents with your domain name or WordPress site when Kajabi has the platform and tools you need to make one within the platform? Kajabi provides unlimited web hosting across all three pricing plans. What’s awesome about it is you’re guaranteed immediate security and safety with an automatic SSL certification as well as a team to help maintain your site.
Additionally, you have the freedom to customize your domain, as well as choose from a wide array of premium, unique themes, all of which you can modify to your hearts content! It doesn’t stop there: If you’re an expert edupreneur and have signed up to the Growth plan and higher you can use custom-designed themes that are built to meet the ever-changing needs of your business and also take away the Kajabi brand names and then replace it with your own!
Page Builder
Just like the course builder that we’ve discussed earlier, the page builder from Kajabi lets you modify any of the available themes for websites using a set of easy-to-use and user-friendly editing tools. After further exploration, you will be greeted with customizable sets of blocks and sections. They’re essentially like post categories, and categories from when we discussed our course building tool. Blocks are the components that comprise the site’s content, such as media files, text and clickable buttons. Sections, on the other hand are formed by a variety of neatly-arranged blocks.
There are more than 40 pre-designed section templates can be picked from the dashboard of the page builder. Since we’re all connected to our smartphones and tablets nowadays it is logical to use Kajabi to have your website automatically adjust to mobile layout. You can go an extra mile by choosing which site element you wish members to view. With all the necessary tools to build your site how you would like it to appear, Kajabi’s page builder is not only super flexible but also quick to handle.
Blogging and Other Website Features
Other LMS platforms might not offer this feature, however Kajabi allows you to create an area on your site that is dedicated to your blog, where you can share updates and thoughts on the content of your course. If you’re looking to get the most of your Kajabi-created website, the service provides you the opportunity to publish your content without restriction. Start by creating the blog post by creating one with an editor for text. It is possible to incorporate SEO elements if you’d like to have a wider reach or group your posts into various categories or even change the way you would like your blog’s entire section to appear.
Kajabi’s built-in blogging tools may not be as on with WordPress or Blogspot, but it has enough tools to allow it to be managed. Additionally, you can also create podcasts that you can promote on your website. You may upload recordings of your podcast that will be hosted on the website and distributed to the major podcasting platforms like the Apple Podcasts platform and Spotify. When you upload an episode of your podcast you can choose between two options: either release it as a podcast that is public for free or make an exclusive private podcast which only your subscribers can get access to. Jenny Braxton Kajabi
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Marketing and Sales and Marketing
A big part of what makes Kajabi so popular with edupreneurs is the variety of marketing and sales tools that are highly convenient and simple enough for even those who aren’t marketing experts to make use of!
E-mail and Affiliate Marketing
A big draw among the crowd, Kajabi’s built-in email marketing feature allows you to send emails related to your course and websites to your members who are subscribed students within the comforts of the platform. But you may be surprised that it does more than simply send emails. With the aid with Kajabi Automations, you get to automate sequences of emails that are initiated by different types of user actions. For instance, if your student is successfully logged in to one of your courses after checkout, a welcome e-mail will be sent automatically to their inbox. If the course performs poorly the course, an upsell will be sent to suggest improvement Jenny Braxton Kajabi
You can create as many emails to the campaign you wish and schedule each of them in accordance with your preferences. You can even select the members you want to receive those messages. E-mail management has never been so complete and easy to manage. In contrast to other LMS websites, Kajabi already provides you with tools for marketing e-mails that you will not require the integration with third-party platforms to make things work.
In addition, Kajabi also has an affiliate marketing function where you get to assign some of your members as affiliates in order to promote your content on behalf of your company. Alongside paying them a commission, you may also track their performance to see how they can contribute to boosting your conversion and click rates. Jenny Braxton Kajabi
Pipeline Builder
Another one of Kajabi’s overall top features are its Pipeline Builder, where you are able to design specialized marketing funnels with no overcomplicating difficulties. While other platforms provide similar features that require more time and effort and effort, Pipeline Builder is a breeze to use. Pipeline Builder is designed to be so quick and easy that even those who aren’t experts can benefit from it. This amazing feature lets you select from a collection of pre-made funnel designs or pipeline blueprints. This includes:
- Freebies – to be used whenever you’d like to provide the freebie to lead magnet to increase your database.
- Sales Page OVO is a great option any time you wish to convince your target public to buy your product through a sales page
- Product Launch OVO – to use any time you’re launching a course or other product
- Zoom Webinar OVO – to use any time you wish to promote your business through web-based seminars
- Free Book OVO is a great resource for whenever you want to market your content the free digital book that you can download
- Coaching Campaign OVO – to use when you’re trying to promote your courses by means of an array of coaching sessions
- Blank blueprint – for whenever you’re looking to create your sales funnel from the beginning
After you pick one of the blueprints for your pipeline, Kajabi automatically creates a set of pages and emails you’ll require to create an effective sales funnel. You can customize how you would like your sales funnel to appear to your audience. You could even alter the theme of your landing and checkout pages, for instance, to a different one There is a library full of 40+ pages templates you can select from.
Optional Payment Options and Price
Kajabi lets you seamlessly integrate with payment gateways like Stripe and PayPal to ensure that your students can get to choose between the two to pay for your courses. Stripe is a popular payment option that allows credit and debit card transactions and select e-wallet providers all over the world. PayPal however, on the contrary hand, is available as an alternative for subscribers and multi-payment plans. There aren’t any fees for transactions on the part of Kajabi, as all your earnings are instantly transferred to your bank account.
When it comes to the pricing, Kajabi gives customers a variety of pricing options to choose from. You can either charge your students for your services at different dates (one-time or subscription and multi-payments) or hand them out at no cost. You even have the chance to select if you’re going to charge a specified price for one product or multiple products, as well as set specific dates that your members can access within a given timeframe. You also get to generate coupons to encourage your audience to purchase the products you offer. Jenny Braxton Kajabi
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Integrations to Third-Party Services
Kajabi has a variety of built-in services needed to develop and promote your courses, but you also can connect to other third-party applications for an added boost in functionality. Kajabi currently has the integration of ten natively-built integrations, such as the well-known analytics provider Google Analytics and app automation service Zapier. Zapier is extremely useful because it allows connections with hundreds more third-party apps and tools from e-commerce to user experience.
Training and Support for Customers
When it comes to customer support, Kajabi has a bigger advantage over the rest as it is one of the only course creation platforms with live chat available 24/7 support. In contrast to other similar platforms the Kajabi customer support team is always available to help you whenever you encounter difficulties creating a course or page among other issues that are important, at any time and from anywhere. However, it’s important to mention that this 24-hour support is available to instructors who subscribe to the Growth plan upwards – for basic users live Chat support can be scheduled for specific times and on certain days on weekdays. Nonetheless, Kajabi’s approach to customer service has been well-received by many who use it to develop relevant educational content. Jenny Braxton Kajabi
In terms of tools for training, Kajabi gives the user a range of access to use resources to master and become familiar with. Kajabi Hero University Kajabi Hero University is packed with courses, tutorials, and informative content especially targeted at educators and edupreneurs to help them gain traction or boost their standing in the world of course design. Additionally, you can attend daily Q+A educational webinars with top experts from various disciplines as guest speakers, and when you’re looking for more tips and tricks the help desk will be there to help you along the way. Alongside Kajabi’s Hero University, there is an additional Kajabi Hero Rewards program in which course creators are rewarded with many sweet perks when they reach their objectives.
What Else is Missing in Kajabi?
Kajabi may be a great all-in-one tool to design and sell your course material However, we need to look at a few crucial aspects that are missing. Most of them would have been extremely helpful to enhance the user experience. These are some of the things we would like to see included in the Kajabi system shortly:
- Built-in tools to issue certificates and other credentials. While some provide this service instructors using Kajabi often will still require connecting to third-party apps that specialize in issuing certificates, like Accredible.
- More diversity in question types. While we are pleased with the platform’s handling of assessments within the course, we would like that the absence of different types of questions as well as randomization of these types and their randomization to be resolved as quickly as possible.
- Additional payment options. As of this writing, only transactions via Stripe or PayPal can be accepted. Not only that, we don’t understand why there are certain limits as well.
- A public API key. This could be useful for creating custom integrations like having your students who have subscribed to your service log in with the single sign-in option in other applications.
Alternatives to Kajabi
Kajabi may have essentially most of the features that an aspiring Edupreneur would ever want to have. But due to its high price plan, and the lack of features, it might make some people turn away. If you’re seeking alternatives that have commonalities with Kajabi in terms of performance and reliability, we’ve listed some worthy competitors you might think about in your decision. Jenny Braxton Kajabi
- New Zenler is an online course platform that provides all-in-one services similar to Kajabi. The only significant distinction is in the cost that starts at $67/month You are able to create unlimited courses and advertise your course to the right audience without ever having to worry about spending a dime!
- Podia isn’t just claiming to be user-friendly. It’s also extremely easy to use, and much more user-friendly than Kajabi! While you get to make use of marketing features It’s a lot lighter than other. However, when you consider the budget-friendly price range it’s easy to imagine how Podia will appeal to those who want to start their own business.
- While Kajabi lacks credentials and sophisticated quiz functions, Thinkific makes up for the shortcomings. With its affordable price and a wide range of features, it certainly offers higher-end features than the other has, and this includes live-taught courses as well as an integrated app integration store.
- Teachable is like Thinkific in the way it functions. However, we must appreciate how Teachable is able to incorporate additional payment options as it supports Google Pay and Apple Pay which are two gateways Kajabi does not have. Additionally, it allows one-on-one coaching as well as other essential features.
Conclusion
Overall, Kajabi successfully knocks it out of the park in terms of having nearly all the options that most entrepreneurs use. It sure does offer the basic features that everyone needs including the intuitive features needed to design a professional web pages to the fantastic built-in marketing suite with the ability to understand plans for sales funnels, as well as effective e-mail marketing tools.
There are a few instruments that aren’t there for example, the issuance of certificates in particular. Plus with a steep cost, it may not be the right choice among the budget-conscious. But we do understand that even though Kajabi performs very well as an all-in-one solution for creating courses, it will always have limitations. That doesn’t stop it, however, from being a favorite among experienced creators and businesses!
If you’re looking to find an LMS that can provide everything you require in one place, Kajabi is something you ought to seriously look into.
FAQ Jenny Braxton Kajabi
What is the meaning of Kajabi translate to?
The term “Kajabi” derives from a word with Islamic as well as Arabic origin, which translates to “to take flight.”
Can I sell physical goods on Kajabi?
Yes! Aside from the usual classes, you can also sell physical products on Kajabi. It is possible to integrate with Shopify to create a fully-functioning e-commerce shop on the platform!
In terms of e-mail marketing is it possible Kajabi can take over MailChimp?
Because Kajabi already includes E-mail marketing tools integrated into the platform, it’s natural that it’s enough to replace third-party programs such as MailChimp. If you do wish to utilize it, Kajabi still allows you to connect it with other apps as well.
Is Kajabi mobile-friendly?
Yes! Kajabi even has an app that can be downloaded on mobile so that you and your subscribed members can access all your courses even while on the go. Jenny Braxton Kajabi
