Hundreds of learning management system (LMS) platforms come with a variety of essential features that you can use when you write content that is meaningful. Although there are plenty of websites that allow you to make use of advanced marketing tools to market your courses to your desired audience, some might not offer all of these features. Although some sites provide simple-to-use tools to build courses, there’ll be a few that provide editing options that is so complicated it turns off its users.
Within the sea of online course platforms, there are a few that provide more than the basic editing interface but also a myriad of marketing and sales functions. Additionally, they also offer almost everything you could think of including 24/7 support and training materials to top-quality analytics. All-in-one course platforms let you go beyond the limits of your abilities and one of the platforms that provide it is Kajabi.
A Quick Look: What is Kajabi? Kajabi Blueprint
Kajabi can be described as an online service that allows you to develop and market your course content to your customers. Branded as an all-in-one service, Kajabi provides edupreneurs from all aspects of their lives with the most efficient and essential features needed to not just create a professional site for your courses, but let them grow to greater heights. Kajabi has been praised by the media and is regarded as one of the top online courses platforms, earning an overwhelming positive score from 4.6 out of 5 on Trustpilot.
What is it that makes Kajabi so popular and well-received among its users? There are numerous reasons that make the platform very convenient for everyone to utilize. It’s first and foremost the simplicity of usage. From course creation all the way to the marketing services almost all of the Kajabi features are designed to be accessible to those who are only beginning to get started in the world of e-learning. A majority of them are advanced, which gives instructors who administer the course the added edge over the rest. Additionally this allows students like you to run and create a course-making business without having to travel elsewhere in case something is missing. Kajabi offers all the tools anyone may need, living up the ‘one-stop-shop’ moniker.
What Does It Let You Do?
There are many kinds of ways that Kajabi lets you create an all-in-one e-learning solution. We’ve compiled a list, in bullets of the most important features that you may want to keep an eye on in the event you’re considering the option. In simple terms, Kajabi allows you:
- Create interactive and engaging classes using a range of customizing tools including media files, templates you can select in accordance with your personal preferences.
- Create a visually appealing website to house your course contents and materials, as well as a blog where you can keep your students up-to-date on the latest developments;
- Effectively utilize websites, landing pages and checkout sites, and other viable ways to improve the profits you earn, extend your reach to the limit and boost conversion rates.
- Choose how you wish to bill your courses and other services to your students – whether it’s a one-time fee or a subscription for a month;
- Design and build effective sales funnels without any problems through the use of funnel blueprints and templates;
- Use its own marketing and analytics software with e-mail marketing as well as CRM and automation tools;
- Manage and create your affiliate links.
- Explore an array of community and training tools, with the addition of Kajabi University.
Big Names That Have Used Kajabi
Kajabi is used and trusted by over 16,000 businesses and famous personalities. Kajabi is the preferred choice of many of the most well-known people that are from various industries, such as the expert in online marketing Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard fitness expert entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi is home to thousands of courses that are used and explored by more than 35 million students from all over the world. In the last the time this article was written, Kajabi boasts more than $650 million of sales since it was founded in 2010.
Kajabi’s Pricing Plans
The three pricing options that Kajabi offers are quite different than other online course creation tools in that they’re much more expensive. With monthly costs that begin at just $119, it’s not surprising that it can be a hindrance for some who be interested in giving it a try. With the abundance of features that are included within every plan, the price is logically reasonable.
Kajabi’s pricing plans begin by offering the Basic plan, which costs $149 per month, or $119/month when billed annually. This plan lets you can create three products, reach up to 1,000 active customers, and make websites that you are able to modify using the tools provided by Kajabi’s platform. Additionally, you get unlimited pages for landing pages, unlimited marketing emails as well as unlimited access to useful resources, such as one-on-one customer support as well as Kajabi University.
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In addition to The Basic Plan, there is the Growth plan, which happens to be Kajabi’s most popular plan with a monthly cost of $199 or $159/mo when paid annually, and the Pro plan for $399 per month or $319/month yearly that is loaded to the brim with all the features you’d want when you are designing and selling your course. Kajabi currently does not offer any free plans. However, a 14-day no-cost trial is available on all three plans. A longer trial of as long as 30 days available on selected blogs. So if you want to try the service and determine if Kajabi is the right fit for you, the limited trial offer is the best option.
Kajabi: The Good and the Bad
The Pros – What We Love About Kajabi
- The built-in marketing suite. Kajabi’s own marketing suite of tools, including automated e-mail marketing, and automation are optimized for businessuse, and it isn’t necessary to integrate with third-party solutions for this!
- The sales funnel software. Another one of the platform’s best-selling points is the Sales Pipeline Builder lets you make use of well-tested and accessible blueprint templates. No need to be overly complicated!
- Unlimited customization. From designing professional-looking course websites down to the custom website, Kajabi lets you customize to your heart’s content – and even create your own brand from the ground up.
- The easy and intuitive website and course editors. The creation of content using the site and the course builders hasn’t been this simple and fast, since it takes less effort and time to get everything done.
- Infinite integrations. Aside from native integrations with the ten marketing, e-commerce and analytics solutions, connecting to Zapier’s app lets you to explore and choose from more than a thousand non-native platforms that can improve your efficiency.
- Making lasting connections with fellow instructors and students. Kajabi’s Community feature lets you engage with the students in any of your courses. It also lets you network, connect, and share your joy with hundreds of teachers similar to you.
The Cons – What We Do Not Like
- The steep pricing plans. The three plans offered by Kajabi are greater than the typical monthly prices provided by other companies. There’s no free option available neither.
- No built-in tools to issue certificates. It is possible to connect to a third-party certificate application if you intend to design custom-made certificates that are of different types.
- There aren’t enough tools to facilitate student-instructor engagement. We’re not happy about the absence of certain tools, such as adequate discussion forums, as well as the ability to randomly distribute tests or assignments. Kajabi Blueprint
The Review of Kajabi’s features
User-Friendliness and Experience
One thing that we like about Kajabi is the shockingly easy user experience. First, the majority of the platform’s users interface (UI) is organized. If you look at the dashboard menu, you will notice that all features are arranged into five main sections – Website Products, Sales, Marketing and People. The design of the menu does not allow for clutter, as some aspects that belong to the specific section can be collapsed. The UI design is very consistent that reflects Kajabi’s “all-in-1” trademark. You can build your own landing page, alter your course, and engage with other instructors through one website.
It has a search assistant tool that comes in handy whenever you want to look for something difficult to locate. The Kajabi Assistant can be found in the top of the dashboard, in the form of a search bar, it allows you to search for specific tools and products on the site by typing in the keywords. Like we said, both Kajabi’s courses and site builder sections can be dragged and dropped and make the process much easier without having to know how to navigate the site. Kajabi has a smoother learning curve compared to some of its competitors. It can also be used in other languages than English if you wish to present your content to wider audience.
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Course Development and Engagement
Product Blueprints
When you go through Kajabi’s course design feature, you will soon encounter a list of course or product templates or what the platform refers to them blueprints. Each of the product blueprints is different in its structure and style and is readily tailored to meet the needs of any instructor.
The blueprints listed are Mini Courses as well as Online Courses and Drip Courses. Mini Courses are short-form , quick courses, which are typically designed as a means of gaining the brand’s value, whereas Online Courses are full-version types that have a complete structure of content that are designed to provide the “world-class” education experience. Drip courses, on the other hand, are programs which are planned over a set series of days or weeks. Also called Evergreen Training courses, it’s an efficient method of sharing your content if you and your students are busy with other activities.
Kajabi might be regarded by many as a well-known premium course maker. Apart from courses, the blueprints let you create a membership area for your members to enjoy exclusive content as well as a coaching session that spans 12 weeks. You can also download a blank template where you can create a course or product from scratch!
Categories Posts, Categories, and Content Uploads
When you explore the course builder you’ll notice the outline of the sections and lessons that were automatically included when you select one of the blueprints for your course. In the case of Kajabi, these parts and the lessons known as categories and posts, or. Posts are where you can insert different types of content, including text, video, and images, while the categories act as folders in which the posts are stored.
You may also incorporate subcategories of posts under one category in order to arrange your content in a flexible way. You may also alter the outline by dragging it around. Kajabi accepts a variety of media and text files to be added to your posts, such as MP4 and MOV files, WAV and MP3 files PDFs as well as Word documents. You can upload all of them directly from your computer folders or through file-sharing cloud platforms like Google Drive and Dropbox. You can also duplicate and paste URLs of your video to your blog posts!
Like a few select platform for making courses, Kajabi allows you to make use of the bulk upload feature. Like the name implies, you can add all your files to your courses in one page. This is a great option particularly if you’re doing other important stuff.
Course Player Templates
Kajabi provides a selection of 10+ course player themes. In contrast to other LMS platforms that only allow you to be allowed to select the theme you want to use, Kajabi lets you have the freedom to choose different themes for various products. Similar to the course outline creator, it’s simple to alter any of the themes to match your preferences. You can also incorporate elements of your company’s image like your logo or images as well as font design into your course player in order to give it a an individual touch. Kajabi Blueprint
Questions and student interactions
Kajabi has a quiz feature called Assessments where you get to create quizzes and assignments and then add them to the course of your class. Assessments are a helpful method of determining whether your students have learned something from the curriculum you’ve given them. With the assessments feature, you get to choose between the three primary question types: multiple-choice, multi-selection, or paragraph-style. You can even create a passing score to motivate your students to engage with your content more.
Apart from that in addition, it is also important to note that the LMS site has also been able to make strides in creating areas for students and teachers to communicate. Through the Community feature, your students are able to interact and comment on all of your courses on their dashboards. It is possible to write your blog posts for discussion with other students your previous lessons as well as your future content. The community feature is offered either as a standalone feature or as an element of membership space.
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Website Design and Customizability
Why should you upload your course materials on your website’s domain or WordPress site when Kajabi has the platform and tools to make one within the platform? Kajabi provides unlimited web hosting on the three plans of pricing. The best part is that you’re guaranteed instant security and safety with an automated SSL certification, as well as an experienced team of experts to maintain your website.
You also have the option to personalize your domain as well as pick from a range of premium, unique themes, which you can customize to your hearts content! It doesn’t stop there: If you’re an expert edupreneur and signed to the Growth plan and higher you are able to use custom-designed themes that are built to meet the ever-changing needs of your business, plus remove any Kajabi logos and substitute that with your custom-designed theme!
Page Builder
Like the course builder that we’ve discussed earlier, Kajabi’s page builder allows you to alter any of the given website themes with a suite of user-friendly and intuitive editing tools. Upon further exploration, you will be greeted with customizable sets of blocks and sections. They’re similar to the categories and posts from when we discussed how to build courses. Blocks are the elements that make up the content of the website including text, media files or clickable icons. Sections on the other hand, are formed by multiple neatly-arranged blocks.
There are over 40 preset sections templates that you can choose from the page builder’s dashboard. As we’re all glued to our phones and tiny tablets nowadays, it makes total sense to use Kajabi to make your website automatically adapt to a mobile layout. You can even go the extra mile and select the elements of your website you want for your member learners to see. With all the tools you need to make your site look as you wish it to look Kajabi’s page builders are not only super flexible but also quick to handle.
Blogging and Other Web-based Features
Other LMS platforms may not have this feature, however Kajabi allows you to make a section of your website specifically for your blog. There, you can share comments and updates on your course content. If you’re looking to make the most out of your Kajabi-created website it provides the opportunity to publish your content without restriction. You can get started with posting blog content by making your own using an editor for text. It is possible to include SEO elements if you want to expand your reach, group your posts into various categories and even alter the way you want your entire blog section to appear.
Kajabi’s built-in blogging features might not be on par as WordPress or Blogspot however, it does have enough tools to make it manageable. You can also create podcasts to promote on your site. You can upload audio recordings of your podcast that will be hosted on the website and distributed to the major podcasting platforms, such as the Apple Podcasts platform and Spotify. When you upload podcast episodes there are two choices: publish it as a podcast that is public free of charge or create an exclusive private version that only your users have access to. Kajabi Blueprint
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Marketing and Sales and Marketing
Part of what makes Kajabi so popular among edupreneurs is its array of marketing and sales tools that are supremely user-friendly and easy even for those who aren’t marketing experts to utilize!
E-mail and Affiliate Marketing
A big draw among the crowd, Kajabi’s built-in e-mail marketing function allows you to send e-mails related to your course and website to your subscribers students within the comforts of the platform. But you may be surprised that it can do more than sending e-mails. With the help from Kajabi Automations, you get to build automated sequences of emails that are triggered by various user actions. For example, when your student successfully logs into one of your courses following checking out, a welcome message will be automatically sent into their email inbox. If the course performs poorly the course, an upsell will be delivered to offer suggestions for improvement Kajabi Blueprint
You can send as many e-mails to the campaign you like and schedule each of them in accordance to your preference. You can choose the members you want to receive these messages. E-mail management has never been this complete and easy to manage. Unlike other LMS websites, Kajabi already provides you with e-mail marketing tools that wouldn’t have to worry about connecting to other third-party platforms to make things work.
Apart from that, Kajabi also has an affiliate marketing feature that lets you assign certain members of your group as affiliates who can help in promoting your site on behalf of your company. Apart from paying them a commission and monitoring their performance to see how they can contribute to boosting your conversion and click rates. Kajabi Blueprint
Pipeline Builder
Another of Kajabi’s standouts is one of the best features is Pipeline Builder, where you get to create specialized marketing funnels without a lot of problems. While other platforms provide similar features that require much more effort and time, this Pipeline Builder is designed to be extremely simple and quick that even the uninitiated are able to make the most of it. This feature is stunning and lets you choose from a variety of pre-designed funnel designs or pipeline blueprints. This includes:
- Freebies are great for when you want to offer a freebie as a lead magnet to build your database.
- Sales Page OVO – for when you need to persuade your public to buy your product via the sales page
- Product Launch OVO is a great option for any time you’re launching a course or any other product
- Zoom Webinar OVO is a great option for occasions when you need to advertise your products through web training seminars
- Free Book OVO – for whenever you want to market your content an online book for free download.
- Coaching Campaign OVO – for whenever you’re promoting your courses through the use of coaching sessions
- Blank design – for when you’d like to construct an effective sales funnel right from ground
After you pick one of the pipeline blueprints Kajabi instantly creates a set of pages and emails you’ll require to create an efficient sales funnel. You can alter the way you would like your sales funnel to appear to your audience. You may even change the theme of your landing and checkout pages, for instance changing the design to a different theme There is a library filled with 40+ templates for landing pages that you can select from.
Payment and Pricing Options
Kajabi lets you integrate seamlessly with the payment gateway platforms Stripe and PayPal so that your member students can choose between them when they pay for your courses. Stripe is the common payment method that accepts credit and debit card transactions and select e-wallet providers all over the world. PayPal is, on the other on the other hand, is an alternative for subscribers and multi-payment plans. There aren’t any urgent charges for transactions on Kajabi’s side because all your earnings are immediately sent to your bank account.
When it comes to pricing options, Kajabi provides an array of options for you of options to select from. You can either cost your pupils for the products at different times (one-time subscription, one-time, or several payments) or hand them out for free. You even have the chance to select if you’re going to charge a set amount for a specific item or for a variety of items, and specify specific dates your customers can access within a given period of time. Additionally, you can create coupons to further motivate your target audience to buy any of your offers. Kajabi Blueprint
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Integration with Third-Party Services
Kajabi is a host of built-in features to help you develop and promote your courses, but you also have the option of connecting to third-party applications to provide an additional boost of functions. Kajabi currently has ten native integrations, including the popular analytics provider Google Analytics and app automation service Zapier. Zapier can be extremely helpful because it allows connections with hundreds more tools and third-party apps that range from e-commerce to user experiences.
Training and Customer Support Resources
In terms of customer support, Kajabi has a bigger advantage over other platforms because it’s one of the few platforms for creating courses which provide 24/7 live chat assistance. Unlike some similar services that offer customer support, Kajabi’s team is always ready to help you whenever you’re struggling to create an online course or website, in addition to other crucial issues, anytime and anywhere. However, it’s important to mention that this 24-hour support is available to instructors who subscribe to the Growth plan up to for Basic users live chat support is scheduled at certain times and days on weekdays. Nonetheless, Kajabi’s approach to customer support has been highly praised by those who utilize it to create useful courses. Kajabi Blueprint
For training tools, Kajabi offers the user a range of access to access resources that you can master and become familiar with. Kajabi Hero University Kajabi Hero University is packed with courses, tutorials and informational content that are specifically geared towards teachers and edupreneurs, to help them gain traction or boost their standing in the world of course design. Additionally, you can attend every day Q&A webinars that feature leading experts from different disciplines as guest speakers, and, if you’re looking for additional information and tips the help desk is available to help you along the way. In addition to the platform’s Hero University, there is an additional Kajabi Hero Rewards program where course creators can earn tons of sweet perks as they achieve their objectives.
What Else is Missing in Kajabi?
Kajabi may be a great all-in-one solution to create and sell your course material however, we must look at a few crucial aspects that are missing. A majority of them could have been very useful in improving the experience. Here are the following things we would like to see included in the Kajabi system shortly:
- Built-in tools for issuance of certificates and certificates. While some offer this feature instructors using Kajabi often will still require a connection to third-party applications that specialize in issuing certificates, like Accredible.
- More diversity in question types. While we are pleased with the platform’s handling of assessments within the course, we would like for the lack of different types of questions as well as randomization of these types – to be addressed soonest.
- Other payment options. As of this writing only transactions made through Stripe and PayPal are accepted. Not only that, but we don’t appreciate how there are certain limits as well.
- An API key that is public. This could be useful for custom integrations, such as the ability to let your subscribers sign in using the single sign-in feature with other applications.
Alternatives to Kajabi
Kajabi could have the majority of the features any aspiring Edupreneur would ever want to have. But due to its high price plan and a certain lack in features it could cause some to be turned off. If you’re looking for alternatives that share collective similarities to Kajabi regarding reliability and performance, we’ve listed some worthy competitors you might be considering in your decision. Kajabi Blueprint
- New Zenler is an online course platform that provides all-in one solutions similar to Kajabi. The only significant difference is the cost beginning at just $67 per month You can design unlimited courses and market to your audience of choice without ever having to worry about breaking the bank!
- Podia doesn’t just claim to be user-friendly. It’s also extremely simple to use, and much more user-friendly than even Kajabi! While you get to make use of marketing features, it’s much lighter than Kajabi. However, when you consider the budget-friendly cost we can understand the way Podia can appeal to DIY entrepreneurs getting into the business.
- While Kajabi lacks credentials and advanced quiz features, Thinkific makes up for them. With a beginner-friendly price range, it sure does offer more industry-level functions than Kajabi as well as live lessons and a built-in app integrations store.
- Teachable is like Thinkific in terms of how it functions. However, it is important to understand how the former can incorporate additional payment options, as it supports Google Pay and Apple Pay, two gateway services Kajabi doesn’t have. You can also avail one-on-one training and other key features.
Conclusion
Overall, Kajabi successfully knocks it out of the park by having nearly all the tools that most entrepreneurs make use of. It sure does offer the essentials anyone must need, from intuitive functions needed to design a professional web pages to the fantastic integrated marketing suite that includes the inclusion of easy-to-understand diagrams of sales funnels as well as efficient email marketing tools.
There could be some instruments that aren’t there, such as the issue of certificates specifically. Also, with its high cost, it may not be the right option for those with a tight budget. But we do understand that even though Kajabi performs great as an all-in one solution for creating courses but it’s not without limits. It doesn’t hinder it, but it is an extremely popular choice for established entrepreneurs and creators!
If you’re still searching for an LMS that offers everything you require in one place, Kajabi is something you must seriously consider.
FAQ Kajabi Blueprint
What does the word Kajabi mean?
The word “Kajabi” originates from a word of Islamic or Arabic origin, which translates to “to fly.”
Can I sell physical goods on Kajabi?
Yes! In addition to the normal programs, you can sell physical items on Kajabi. You can also connect with Shopify to create a fully-functioning online store on the platform!
In terms of e-mail marketing is it possible Kajabi could take over MailChimp?
Because Kajabi already includes e-mail marketing tools built within the platform, it’s logical that it’s adequate to replace third-party programs like MailChimp. However, if you wish to utilize the platform, Kajabi still allows you to integrate it with other applications as well.
Are you sure that Kajabi mobile-friendly?
Yes! Kajabi even has an app that can be downloaded on mobile to ensure that you and the members who have subscribed can access your entire course materials even when on the go. Kajabi Blueprint