Many learning management system (LMS) platforms offer a variety of important features you can use when you write content that is meaningful. Although there are plenty of websites that allow you to make use of modern marketing tools to promote classes to your intended viewers, other platforms might not provide all those things. While some provide easy-to-use course-building tools, there will also be some that provide editing options so complicated that it turns its users off.
Within the sea of online course platforms, there are a few that provide more than a simple editing interface, but also an array of sales and marketing functions. And on top of that they offer almost everything you’d ever want, from 24/7 help and training resources to top-notch analytics. All-in-one platforms for courses allow you to go beyond the limits of your abilities and one of the platforms that provide it is Kajabi.
A Quick Look How do you define Kajabi? Kajabi Course Platform
Kajabi is an online platform that allows you to create and sell your course content to your student audience. Branded as an all-in-one service and platform for edupreneurs, Kajabi offers edupren all aspects of their lives with the most efficient and necessary features that will not just create a professional site for your courses, but let them grow to higher levels. Kajabi has been critically acclaimed and is regarded as one of the most effective online courses platforms, earning an overwhelming score from 4.6 out of 5 on Trustpilot.
What is it that makes Kajabi so popular and well-liked among its users? It’s true that there are plenty of factors that make this platform extremely easy for anyone to utilize. It’s first and foremost the simplicity of usage. From course creation to the marketing services almost all of Kajabi’s features can be easily digestible even for those who are new in the world of e-learning. The majority of them are advanced, giving administrating instructors the added edge over others. Additionally, it lets budding entrepreneurs like you to run and create an online course without the need to look to another place if something else is missing. Kajabi has all the available tools that anyone could require and is a true testament the ‘one-stop-shop label.
What Does It Let You Do?
There are many kinds of options that Kajabi allows you to use as an all-in-one online course solution. We’ve put together a list in bullet points, of its important features that you may want to watch out for in the event you’re considering the option. In simple terms, Kajabi allows you:
- Create interactive and engaging classes using a range of customizing tools, media files, and templates that you can choose depending on your preferences;
- Create a professional website that can present your course content and materials, as well as blogs to keep your students updated on what’s new.
- Effectively utilize landing pages, checkout pages, and other methods to increase your earnings, expand your reach beyond the limits and boost conversion rates.
- Choose how you wish to bill your courses and other services to your students – whether it’s a one-time fee or a monthly subscription;
- Build effective sales funnels without any problems through the use of funnel blueprints and templates;
- Make use of its internal marketing and analytics software with email marketing as well as CRM and automation tools.
- Set up and manage your affiliate links; and
- Explore a wide variety of community, customer service, and training resources and features, including Kajabi University.
The Big Names Who Have Utilized Kajabi
Kajabi is trusted and used by more than 16,000 organizations and celebrities. It’s the go-to choice for several well-known personalities who are part of different industries, such as online marketing expert Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard fitness expert and entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi hosts thousands of courses which are accessed and explored by more than 35 million students from all over the world. In the last the time this article was written, Kajabi has generated over $650 million in revenue since its inception in 2010.
Kajabi’s Pricing Plans
The three pricing options that Kajabi offers are quite different than other online course creation services in that they’re much more expensive. With monthly costs that begin at as low as $119 it’s no wonder that it can be a hindrance for some who want to give it a try. With the abundance of important features included within each plan, the pricing is logically reasonable.
Kajabi’s pricing plans start at the Basic plan that costs $149 per month or $119/month when billed annually. With this tier, you are able to design three products, reach a maximum of 1000 active users, as well as create your own website you can customize with tools fully provided by the platform. Additionally, you get unlimited landing pages, unlimited marketing e-mails and access to unlimited valuable resources, including one-on one customer service and Kajabi University.
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In addition to basic plans, there’s the Growth plan that happens to be the platform’s most popular offer with a monthly cost of $199 or $159/month if you pay annually, as well as the Pro plan, which costs $399 per month or $319/mo yearly that is loaded with every feature you could ask for when you are designing and selling your course. Kajabi currently does not offer an option to pay for the plan. There is however a fourteen-day free trial is available on all three plans. A trial extension that runs for up to 30 days available on selected blogs. If you wish to test the waters to determine if Kajabi is the best choice for you, the short trial period is the ideal option.
Kajabi: The Good and the Bad
The Pros – What We Like About Kajabi
- The built-in marketing suite. Kajabi’s marketing suite in-house of tools, including email marketing and automation are designed for businesses, so it isn’t necessary to integrate with other third-party services for this!
- The sales funnel software. Another of the most popular features on the platform is the Pipeline Builder. Pipeline Builder lets you make use of well-tested and understood blueprint templates – no need to be overly complicated!
- The ability to customize without limitations. From the creation of professional-looking courses all the way to the custom website, Kajabi lets you customize according to your own preferences – and even create your own brand from scratch.
- The easy and intuitive website and course editors. The creation of content using the site and course creator software was never so simple and fast, since it takes less effort and time to complete the task.
- Unlimited integrations. Aside from native integrations to 10 e-commerce, marketing and analytics services, connection to Zapier’s app lets you to look and select from more than a thousand non-native platforms to increase effectiveness.
- Establishing meaningful relationships with your students and instructors. Kajabi’s community feature lets you interact with students in any of your courses. It also lets you make connections, network and share your joy with hundreds of teachers in the same position as you.
The Cons – Things We Don’t Like
- The pricing plans are hefty. Three pricing options offered by Kajabi cost more than the average monthly rates provided by other companies. There’s no free option available neither.
- There are no built-in tools for issuance of certificates. It is possible to connect to a third-party certificate app if you plan to create custom-made ones that are of different types.
- Insufficient tools for instructor-student engagement. We’re not happy about the absence of specific tools, such as adequate discussion forums, as well as the ability to randomly distribute the assignments or quizzes. Kajabi Course Platform
An Overview of the Kajabi Features
Ease of Use and Experience
One thing that we like the most about Kajabi is its surprisingly simple user experience. For one, most of the platform’s users interface (UI) is structured. If you may notice on the dashboard menu, you will find that all the features are organized into five main sections: Website Products, Sales Marketing, and People. The layout of the menu leaves no space for obstruction, since some of the aspects that belong to the specific section can be collapsed. The UI layout is very consistent and reflects Kajabi’s “all-in-one” trademark. You get to create a landing page, modify your course, and engage with other instructors through one website.
There is a search assistant tool that can be useful when you need to search for something difficult to find. The Kajabi Assistant is located at the top part of the dashboard, in the form that of a bar for searching, and allows you to search for items and tools within the site by typing in the words. As previously mentioned the site builder and course builder sections can be moved and dropped, making the process simpler without needing to learn how to navigate the site. Kajabi is a more streamlined learning curve compared to several of its peers. It can also be used in other languages that English in case you want to expose your content to broader audience.
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Course Development and Engagement
Product Blueprints
When you go through Kajabi’s course design feature, you will quickly come across a variety of course or product templates, or the way it calls it blueprints. Each blueprint for a product is different in its structure and style and is readily tailored to fit any instructor’s needs.
Included among the listed blueprints are Mini Courses as well as Online Courses as well as Drip Courses. Mini Courses are quick-form courses which are generally designed in order to increase the brand’s value, whereas Online Courses are full-version versions that have a complete structure of content that are designed to provide the “world-class” education experience. Drip courses on the contrary, are classes that are scheduled for an established period of days or weeks. Also called Evergreen Training courses, it’s an efficient way to share your content if you and your students are busy working on other projects.
Kajabi may be known by many as a renowned premium course maker. Apart from kinds of courses offered, the blueprints allow you to create a membership area where your customers can enjoy exclusive content and a coaching session that spans 12 weeks. There’s also a blank template which allows you to design an entire course or product completely from scratch!
Categories Posts, Categories, and Content Uploads
If you continue to explore the course builder, you will notice an outline of sections and lessons that have been automatically included when you select any of the course blueprints. In the case of Kajabi, these parts and the lessons called groups and posts and vice versa. Posts are where you put in different kinds of content, like text, videos images, and text, while the categories serve as folders for the posts that are stored.
You may also incorporate subcategories of posts within one category in order to arrange your content in a flexible way. You can also move and rearrange the outline. Kajabi accepts a broad range of media and text files to be added to your posts, such as MOV and MP4 files MP3 and WAV files, PDFs as well as Word documents. You can upload any of them from your computer folders or file-sharing cloud platforms like Google Drive and Dropbox. You can also add existing URLs for your videos into your blog posts!
Like several other course-making platforms, Kajabi allows you to use the bulk upload feature. As the name suggests that you can upload all the files you have uploaded to your courses on one tab. This can be useful, especially if you’re busy doing other important stuff.
Course Player Templates
Kajabi has a variety of 10+ themes for course players. In contrast to other LMS platforms, where you’re given the option to choose only one of three theme options, Kajabi lets you have the freedom to choose different themes for different products. Similar to the course outline maker, it’s easy to customize any theme to match your preferences. It is possible to incorporate specifics of your brand like your logo or images as well as font design into your course player to cultivate a personal touch. Kajabi Course Platform
Quizzes and Student Interactions
Kajabi includes a quiz function called Assessments. It allows you to design and create assignments and quizzes and then add them to the course of your class. Assessments are a helpful way to determine the extent to which your students gained from the course you’ve taught them. With the assessments option, you are able to choose between the three primary types of questions: multiple-choice multi-selection, or paragraph-style. You can also set an assessment score that will encourage your students in engaging with your material more.
Apart from that in addition, it is also important to note that the LMS website also has made progress in providing spaces for teachers and students to connect. With the Community feature, your learners are given access to participate and leave comments on any of your courses via their dashboards. You can even write in your blog posts for discussion with other students your previous lessons and also your future content. The community feature is offered as a separate item or as a component of your member.
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Website Design and Customizability
Why should you upload your course materials with your domain name as well as WordPress web site when Kajabi provides the platform and tools you need to make one within the platform? Kajabi provides unlimited web hosting for all three plans of pricing. What’s awesome about it is you’re assured of instant security and security through the automatic SSL certification as well as the support of a team to manage your site.
You also have the option to personalize your domain and also pick from a range of unique, professional themes, all of which you can personalize to your hearts content! It doesn’t stop there: If you’re an expert edupreneur and are a member of the Growth plan and higher, you get to use custom-designed themes that are built to fit your ever-expanding needs, plus remove all Kajabi brand names and then replace that with your own!
Page Builder
Like the course builder that we’ve discussed earlier, the page builder from Kajabi allows you to alter any of the available themes for websites using a set of easy-to-use and user-friendly editing tools. Upon further exploration, you will be greeted with customizable sets of blocks and sections. They’re basically like post categories, and categories we discussed when we’ve talked about the course builder. Blocks are referred to as the components that comprise the site’s content including text, media files or clickable icons. Sections on the other hand, are formed by multiple well-arranged blocks.
There are over 40 preset sections templates that you can pick from the dashboard of the page builder. As we’re all glued to our smartphones and tablets these days it’s logical for Kajabi to let your site automatically adapt to a mobile layout. You can go an extra mile by choosing which site element you wish for your member learners to see. With all the tools you need to create your website how you would like it to appear the page builder from Kajabi is not only super flexible but also quick to handle.
Blogging and Other Useful Website Features
Other LMS platforms may not provide this, but Kajabi allows you to create an area on your site that is dedicated to your blog, where you can post information and comments about your course’s content. If you’re looking to make the most out of your Kajabi-made site this service offers you a space where you can publish your content without restriction. Start by creating the blog post by making your own using Text Editor. You may include SEO elements if you’d like to reach a larger audience and organize your blog posts into various categories, and even customize how you would like your blog’s entire section to appear.
Kajabi’s built-in blogging features may not be as up to par as WordPress or Blogspot however, it does have enough tools to be manageable. In addition, you can create podcasts that you can promote on your site. You can upload the recordings of your podcasts to be hosted on your website and then distributed to major podcasting platforms, such as the Apple Podcasts platform and Spotify. If you upload podcast episodes there are two options: release it as a public podcast for free , or create an exclusive private podcast that only your members have access to. Kajabi Course Platform
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Marketing and Sales and Marketing
A big part of what makes Kajabi so popular among edupreneurs is its array of marketing and sales tools that are extremely convenient and simple enough for even those who aren’t marketing experts to use!
E-mail and Affiliate Marketing
A major draw for the masses, Kajabi’s built-in e-mail marketing function allows you to send e-mails about your course and website to your subscribers students while seated on the platform. But you may be surprised by the fact that it goes beyond simply send emails. With the aid from Kajabi Automations, you get to automate sequences of e-mails that are triggered by various user actions. For example, when a student logs in successfully to one of your classes after checking out, a welcome message will be automatically sent to their inbox. If the course performs poorly the course, an upsell will be sent to suggest an improvement Kajabi Course Platform
You can send as many e-mails to your campaigns as you want and schedule each one according to your preferences. You can even select which members of your group are eligible to receive those messages. Managing e-mails has never been so extensive and yet simple to manage. Unlike other LMS websites, Kajabi already provides you with tools for marketing e-mails that you will not require connecting to other third-party platforms to make things work.
Aside from that, Kajabi also has an affiliate marketing option which allows you to designate certain members of yours as affiliates in order to in promoting your site on behalf of you. Apart from paying them a commission, you may also track their performance to determine the extent to which they are contributing to increasing your conversion and click rates. Kajabi Course Platform
Pipeline Builder
Another one of Kajabi’s overall standouts can be the Pipeline Builder, where you get to create specialized marketing funnels without a lot of problems. While other platforms have similar features, which require more effort and time and effort, Pipeline Builder is a breeze to use. Pipeline Builder is designed to be extremely simple and quick that even those who aren’t experts are able to make the most of it. This feature is stunning and lets you select from a collection of pre-made funnel designs or pipeline blueprints. This includes:
- Freebie – for whenever you want to offer an offer as a lead magnet to build your database.
- Sales Page OVO is a great option when you need to convince your intended public to buy your product via a sales page
- Product Launch OVO – to use when you’re launching courses or other product
- Zoom Webinar OVO – for whenever you want to promote your business through web-based seminars
- Free Book OVO is a great resource for anytime you’d like to showcase your content a free downloadable digital book
- Coaching Campaign OVO – to use any time you’re promoting your courses by means of a series of coaching sessions
- Blank blueprint – for whenever you’d like to construct an effective sales funnel right from starting
When you choose from one of the blueprints for a pipeline, Kajabi automatically creates pages and e-mails you will need to pull off an effective sales funnel. You can alter the way you wish your funnel to appear to your target audience. You could even alter the design of your checkout and landing pages, for example you can change the theme to something different The library is full of 40+ pages templates you can choose from.
Prices and Payment Methods
Kajabi allows you to integrate seamlessly with the payment gateway platforms Stripe and PayPal so that your member students can get to choose between the two to pay for your courses. Stripe is a popular payment method that accepts debit and credit card transactions, as well as certain e-wallet providers across the world. PayPal however, on the contrary side, is an option for subscriptions and multi-payment plans. There are no pressing fees for transactions on the part of Kajabi because all your earnings are instantly transferred directly to the bank accounts of your choice.
When it comes to pricing options, Kajabi provides you a wide range to choose from. You can choose to charge your students for your products at various time frames (one-time, subscription, and multiple payments) or hand them out for free. You can also choose to choose whether you’re planning to charge a specified price for a specific item or for a variety of products, as well as set specific dates that your students can access your products within a certain timeframe. You also get to generate coupons to encourage your target audience to buy all of your products. Kajabi Course Platform
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Integrations to Third-Party Services
Kajabi is a host of built-in features to help you create and market your courses, but you also can connect to third-party applications to provide an added boost in functionality. The platform currently supports the integration of ten natively-built integrations, such as the popular analytics provider Google Analytics and app automation service Zapier. Zapier can be extremely helpful since it allows you to establish connections to hundreds of third-party applications and tools, ranging that range from e-commerce to user experiences.
Training and Customer Support Resources
In terms of customer service, Kajabi has a bigger advantage over other platforms because it is one of the few platforms for creating courses which provide 24/7 live chat assistance. Contrary to similar services the Kajabi customer support team is available to help you whenever you’re struggling to create an online course or website, in addition to other important issues, anytime and anywhere. However, it’s important to note that this 24 hour support is available to instructors who are subscribed to the Growth plan upwards – for basic users Live Chat support can be scheduled at certain times and days during the day. The approach of Kajabi’s customer service has been well-received by those who utilize it to design relevant course content. Kajabi Course Platform
In terms of training tools, Kajabi offers the user a range of access to resources that you can learn and get used to. The Kajabi Hero University is packed with tutorials, classes and informational content that are specifically designed for educators and edupreneurs who want to jumpstart or improve their position in the course creation world. You’re also invited to weekly Q&A-style educational webinars featuring prominent experts from various fields as guests, plus when you’re looking for additional tips and tricks the help desk is always there to guide you along the way. In addition to the platform’s Hero University, there is Kajabi’s Hero Rewards program in which course creators can earn tons of sweet perks as they reach their targets.
What Else is Missing in Kajabi?
Kajabi might be a fantastic all-in-one tool to design and sell your course material however, we must address a few vital things that are missing. The majority of these would be extremely useful to enhance the user experience. Below are the items that we wish would be included in Kajabi’s system soon:
- Built-in tools to issue certificates and certificates. While some offer this feature instructors using Kajabi will often require a connection to third-party software which specialize in issuance of certificates, like Accredible.
- More diversity in question types. While we appreciate the way that the platform handles assessments within courses, we’d like that the absence of options for question types – plus randomization of said types that is addressed as soon as possible.
- Other payment options. As of the moment there are only two options for transactions: Stripe and PayPal will be accepted. Not only that, but we don’t appreciate how there are limitations too.
- An API key that is public. This would have been useful for custom integrations, for example, the ability to let your subscribers log in with the single sign-in feature with other applications.
Alternatives to Kajabi
Kajabi could have the majority of the features an edupreneur could ever dream of. However, due to the high cost plan and a certain lack of features, it might cause some to be turned off. If you’re looking for alternatives that share collective similarities with Kajabi in terms of performance and reliability, we’ve listed some worthy competitors that you may be considering in making your choice. Kajabi Course Platform
- New Zenler is an online course platform that provides all-in-one services similar to Kajabi. The only significant difference is the price that starts at $67/month You can design unlimited courses and advertise to your audience of choice without having to worry about breaking the bank!
- Podia does not just claim to be user-friendly. It’s also extremely easy to use, much easier than even Kajabi! While you get to benefit from marketing features It’s a lot lighter than other. However, when you consider the budget-friendly price range it’s easy to understand how Podia will appeal to DIY entrepreneurs getting into the business.
- While Kajabi does not have credentials or sophisticated quiz functions, Thinkific makes up for them. With its affordable price, it sure does offer greater features that Kajabi as well as live lessons and a built-in app integrations store.
- Teachable is like Thinkific in the way it functions. However, it is important to understand how the former can incorporate additional payment options since it supports Google Pay and Apple Pay two gateways that Kajabi does not have. You can also avail one-on-one training and other key features.
Conclusion
Overall, Kajabi successfully knocks it out of the park for having nearly all the tools that most entrepreneurs utilize. It sure does offer all the features you need, from intuitive functions needed to design a professional website to the stellar integrated marketing suite, which includes the inclusion of easy-to-understand diagrams of sales funnels as well as efficient e-mail marketing tools.
There may be a few instruments that aren’t there, such as the issue of certificates specifically. Plus with a steep price tag, it may not be the best choice for the budget-conscious. We do recognize that while Kajabi is very well as an all-in-one solution for course creation but it’s not without limitations. However, that doesn’t stop it but it is a favorite among experienced business owners and creators!
If you’re looking to find an LMS that offers everything you require in one place, Kajabi is something you must seriously think about.
FAQ Kajabi Course Platform
What does the word Kajabi mean?
The term “Kajabi” originates from a word of Islamic as well as Arabic origin that means “to fly.”
Can I sell physical goods on Kajabi?
Yes! Aside from the usual courses, you can also sell physical products through Kajabi. You can also join with Shopify to set up a fully functioning e-commerce shop on Kajabi!
Concerning e-mail marketing is it possible Kajabi can replace MailChimp?
Since Kajabi already comes with the tools for marketing via email built into the platform, it’s logical that it’s adequate to replace third-party programs like MailChimp. If you do intend to make use of it, Kajabi still allows you to integrate with it and other apps as well.
Does Kajabi mobile-friendly?
Yes! Kajabi also has a mobile app for you and your subscribers can access all your course materials even when traveling. Kajabi Course Platform
