Many learning management system (LMS) platforms come with many crucial features that can be utilized whenever you create meaningful content. While there could be a lot of sites that let you make use of modern marketing tools to advertise classes to your intended viewers, other platforms may not have most of these features. While some provide easy-to-use tools for creating courses, there will be a few that offer editing features that are that is so complicated it turns its users off.
Within the sea of online course platforms, there are a few that offer not just the basic editing interface but also a myriad of sales and marketing functions. Additionally they offer nearly everything you could think of including 24/7 support and training materials to top-quality analytics. All-in-one course platforms let you discover the world beyond your boundaries and one of the platforms which can provide this is Kajabi.
In a nutshell Kajabi: What exactly is Kajabi? Kajabi Description
Kajabi is an internet-based platform which allows you to develop and market your content to your audience of students. Branded as an all-in-one service, Kajabi provides edupreneurs from all walks of life with optimized and essential features needed to not just create a professional site for your courses, but also allow them to grow to higher levels. Kajabi has been critically acclaimed and is regarded as one of the most effective online courses platforms, earning an overwhelming positive score of 4.6 out of 5 on Trustpilot.
What makes Kajabi so popular and well-received among its users? Well, there are quite plenty of reasons that make the platform extremely easy for anyone to utilize. First, it’s the user-friendliness. From course creation all the way to the marketing services, nearly all of Kajabi’s features can be easily digestible even for those who are only beginning to get started in the e-course world. A majority of them are advanced, giving administrating instructors the added edge over the rest. Lastly this allows students such as you manage and build an online course without having to go to another place if something else isn’t available. Kajabi has all the available equipment that one could need in order to live up the ‘one-stop-shop name.
What Does It Let You Do?
There are a variety of options that Kajabi allows you to create an all-in-one e-learning solution. We’ve put together a list in bullet points, of its important features that you may want to watch out for if you’re considering the option. In essence, Kajabi allows you:
- Create engaging and interactive courses with a wide array of customizable tools such as media files, templates that you can pick according to your preference;
- Create a visually appealing website to house your course contents and materials and blogs to keep your students up-to-date on what’s new.
- Make the most of landing pages, checkout pages and other effective methods to boost the profits you earn, extend your reach beyond the limits and increase conversion rates.
- Choose how you wish to charge your courses or other items to your students – whether it’s a one-time fee or a monthly subscription
- Design and build effective sales funnels without any issues by making use of funnel blueprints and templates;
- Use its own marketing and analytics suite that includes the ability to send out e-mails and CRM as well as automation tools.
- Create and manage your affiliate links, and
- Explore an array of community and training tools and features, including Kajabi University.
The Big Names Who Have Utilized Kajabi
Kajabi is used and trusted by more than 16,000 companies and celebrities. It’s the choice of some of the well-known names that are from various sectors, like the expert in online marketing Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard fitness expert entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi is home to thousands of courses that are used and explored by more than 35 million students from across the globe. In the last the time this article was written, Kajabi has generated over $650 million in sales since its establishment in 2010.
Kajabi’s Pricing Strategies
The three pricing plans that Kajabi offers are quite different from other online course creation tools in that they’re more expensive. With monthly rates that start as low as $119, it’s not surprising that this might be an issue for those who be interested in giving Kajabi a go. However, when you consider the number of important features included within each plan, pricing is reasonable.
Kajabi’s pricing plans begin with the Basic plan priced at $149 per month or $119/month for billing annually. In this plan, you can create three products, gain an maximum of 1 000 active clients, and make a website that you can create with the tools offered by the platform. Included are unlimited landing pages, unlimited marketing emails as well as unlimited access to helpful resources, including one-on-one customer support and Kajabi University.
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In addition to The Basic Plan, there’s the Growth plan which is the platform’s most popular offer for $199 per month or $159/mo when paid annually. There is also the Pro plan at $399 monthly or $319/month yearly, which is filled with every feature you’d like when you are making and selling your courses. Kajabi is currently not offering any free plans. However, a 14-day free trial is offered for each of the three plans. An extended trial that lasts as long as 30 days also available on certain blogs, so if you’re looking to test the waters and see if Kajabi’s the right choice for you, the short trial offer is the best method to start.
Kajabi: The Good and the Bad
The Pros – What We Love About Kajabi
- The built-in marketing suite. Kajabi’s own marketing suite of tools, such as email marketing and automation are specifically designed to be designed for businesses, so it isn’t necessary to integrate with other third-party services to do that!
- The software that creates sales funnels. Another one of the platforms most-loved selling points, the Sales Pipeline Builder lets you make use of well-tested and understandable blueprint templates – no need to be overly complicated!
- Unlimited customization. From the creation of professional-looking courses up to the customized website, Kajabi lets you customize according to your own preferences – and even build your brand from the ground up.
- The simple and intuitive site along with course editors. Making content using the website and course builders hasn’t been so easy and quick, as it takes less effort and time to finish the job.
- Limitless integrations. In addition to native integrations to the ten marketing, e-commerce and analytics tools, connecting to the app Zapier allows users to investigate and select from more than one thousand non-native platforms that can improve your efficiency.
- Establishing meaningful relationships with your students and instructors. Kajabi’s Community feature lets you engage with the students in your classes. It also lets you connect, network, and share your joy with hundreds of teachers who happen to be in the same position as you.
The Cons – What We Do Not Like
- The pricey pricing plans. Three pricing options offered by Kajabi cost higher than the typical monthly prices provided by other companies. There’s not a free option as well.
- There is no built-in tool to issue certificates. You may need to connect to a third-party certificate software if you want to design custom-made certificates of different kinds.
- Not enough tools for student-instructor engagement. We aren’t happy with the absence of specific features, like proper discussion forums and the ability to randomly assign quizzes or assignments. Kajabi Description
The Review of Kajabi’s features
Ease of Use and Experience
One thing we love the most about Kajabi is the shockingly easy user experience. First, the majority of the platform’s user interface (UI) is well-organized. If you may notice on the dashboard menu, you will notice that all features are organized into five main sections: Website, Products, Sales, Marketing and People. The menu’s design does not allow for obstruction, since some of the features that are related to specific sections are able to be collapsed. The UI style is very uniform and reflects Kajabi’s “all-in-one” trademark. You get to create your own landing page, alter your course, and communicate with your instructors through one website.
There is a search assistant tool that is useful whenever you want to look for something that may be hard to find. The Kajabi Assistant can be found in the top part of the dashboard in the form of a search bar, and allows you to search for tools and items within the site by entering the words. Like we said that both the Kajabi site builder and course builder sections can be dragged and dropped and make the process much easier without the need to know how to navigate it. Kajabi has a smoother learning curve than some of its competitors. It also supports multiple languages other that English if you wish to present your content to wider audience.
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Course Creation and Engagement
Product Blueprints
Once you explore Kajabi’s course creation feature, you’ll soon encounter a list of product or course templates, or, as the platform refers to them, blueprints. Each of the blueprints for products is different in its structure and style and can be customized to suit the needs of instructors.
Included among the listed blueprints are Mini Courses and Online Courses as well as Drip Courses. Mini Courses are short-form quick courses which are generally designed in order to increase the brand’s value, whereas Online Courses are full-version versions that have a complete structure of content that are designed to provide the “world-class” education experience. Drip courses, on the contrary, are classes which are planned over an established period of weeks or days. Also called Evergreen Training courses, it’s an easier way to share your content if you and your students are busy with other things.
Kajabi might be regarded by many as a popular premium course-maker. Apart from course types, the product blueprints let you make a membership site for your members to enjoy exclusive content and a coach session that spans 12 weeks. You can also download a blank template which allows you to design your own course or product completely from the ground up!
Categories, Posts, and Content Uploads
When you explore the course builder you’ll see an outline of sections and lessons that were automatically included when you select one of the blueprints for your course. In Kajabi’s instance, these segments and classes are known as categories and posts, respectively. Posts are the places where you can insert different types of content, including text, video, and images, while the categories serve as folders in which the posts are stored.
You can also include subcategories of posts within one category in order to arrange your content in a flexible way. You may also drag and rearrange the outline. Kajabi accepts a wide variety of media and text files that can be used to add to your posts, including MP4 and MOV files, MP3 and WAV files, PDFs and Word documents. You can upload any of them through your computer’s folders or via cloud-based file sharing platforms such as Google Drive and Dropbox. You can also copy and paste existing URLs of your video to your blog posts!
Like a few select course-making platforms, Kajabi allows you to utilize the feature of bulk uploads. Like the name implies that you can upload all the files you have uploaded to your courses on one page. This can be useful, especially if you’re busy performing other tasks.
Course Player Templates
Kajabi has a variety of over 10 themes for course players. Contrary to other LMS platforms where you’re only allowed to select the theme you want to use, Kajabi lets you have the freedom to choose several themes to suit different products. Similar to the course outline maker, it’s easy to customize any of the themes to fit your style. You can also incorporate elements of your brand, such as the logo, images, and font design into your course player to cultivate a personal touch. Kajabi Description
Questions and student interactions
Kajabi offers a quiz feature called Assessments. It allows you to design and create assignments and quizzes and include them as part of your class. Assessments can be a great method of determining whether your students have learned something from the course you’ve taught them. Through the assessment option, you are able to choose between the three primary types of questions: multiple-choice multi-selection, or paragraph-style. You can even set an acceptable score to encourage your students to be more engaged with your content more.
Aside from that aside from that, in addition, the LMS site has also made strides in creating spaces for teachers and students to communicate. Through the Community feature your students are able to interact and comment on all of your courses on their dashboards. You can also write your blog posts to discuss with the rest of them your previous lessons and also your future content. The community feature is offered as a separate item or as a part of your membership area.
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Website Design and Customizability
Why would you want to publish your course content to your web domain or WordPress website when Kajabi offers the platform and tools you need to create one within the platform? Kajabi offers unlimited web hosting across all 3 pricing options. The best part is that you’re assured of instant safety and security with an automatic SSL certification, as well as a team to help maintain your website.
You’re also given the liberty to customize your domain, and also pick from a wide array of premium, unique themes, all of which you can personalize to your heart’s content! This doesn’t stop there. if you’re an expert edupreneur and have signed up to the Growth plan and higher you are able to import custom-made themes built to meet the ever-changing needs of your business and also eliminate the Kajabi branding and replace it with your custom-designed theme!
Page Builder
Similar to the course builders we’ve talked about previously, Kajabi’s page builders allows you to alter any of the themes for websites using a set of intuitive and easy-to-handle editing tools. If you continue to explore you’ll be presented with a variety of customizable blocks and sections. They’re essentially like those categories as well as posts we discussed when we discussed how to build courses. Blocks are the components that comprise the content of the website which includes media files, text as well as clickable button. Sections are, however are formed by a variety of carefully-arranged blocks.
There are over 40 pre-designed sections templates that can be picked from the dashboard of the page builder. Since we’re all connected to our phones and tiny tablets these days it’s logical for Kajabi to have your website automatically adjust to mobile layout. You can even go the extra mile by choosing which site element you wish for your member learners to view. With all the necessary tools to make your site look how you would like it to appear, Kajabi’s page builder is not only super flexible but also quick to handle.
Blogging and Other Useful Website Features
Other LMS platforms may not provide this, but Kajabi allows you to make an area on your site specifically for your blog. There, you can post information and comments on the content of your course. If you want to make the most of your Kajabi-made site this service offers you a space where you can do so without limits. Start by creating posting blog content by creating one with an editor for text. You can incorporate SEO elements if you’d like to reach a larger audience, group your posts into various categories and even alter the way you want your entire blog section to appear.
Kajabi’s built-in blogging tools might not be on with WordPress or Blogspot however, it does have enough tools to allow it to be managed. You can also create podcasts that you can promote on your website. You can upload the recordings of your podcast that will be hosted on your website and then distributed to major podcasting platforms, such as the Apple Podcasts platform and Spotify. When you upload podcast episodes there are two options: either release the podcast as a public one for free or make an exclusive private one that only your members have access to. Kajabi Description
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Marketing and Sales and Marketing
One of the reasons that make Kajabi so well-liked among entrepreneurs is the variety of marketing and sales tools that are extremely convenient and simple enough to even non- marketing experts to use!
Email Marketing and Affiliate Marketing
A big draw among the crowd, Kajabi’s built in email marketing feature allows you to send e-mails that are related to your course or website to your subscribers students while seated on the platform. You might be surprised that it can do more than sending e-mails. With the aid from Kajabi Automations, you get to create automated sequences of e-mails that are triggered by various user actions. For example, when a student successfully logs into one of your classes after checking out, a welcome message will be automatically sent into their email inbox. If another underperforms then an upsell message is sent to suggest an improvement Kajabi Description
You can send as many e-mails to your campaign as you want and schedule each one in accordance with your preferences. You can also choose the members you want the messages. Managing e-mails has never been more comprehensive yet easy to handle. In contrast to other LMS websites, Kajabi already provides you with marketing tools for e-mails. You wouldn’t have to worry about the integration with third-party platforms to make things work.
Aside from that, Kajabi also has an affiliate marketing feature that lets you assign certain members of your group as affiliates who can help promote your content on behalf of you. In addition to paying them a commission, you may also track their performance to see how well they contribute to boosting your conversion and click rates. Kajabi Description
Pipeline Builder
Another one of Kajabi’s overall top features is the Pipeline Builder, where you get to create specialized marketing funnels that do not have any overly complicated problems. While other platforms offer similar features that require more time and effort and effort, the Pipeline Builder is designed to be quick and simple that even beginners are able to make the most of it. This feature is stunning and lets you select from a set of pre-made funnel blueprints or templates for pipelines. These include the following:
- Freebies – to be used whenever you’d like to offer a freebie as a lead magnet to increase your email list
- Sales Page OVO – for any time you wish to persuade your audience to buy your product through a sales page
- Product Launch OVO – for whenever you’re launching a course or another product
- Zoom Webinar OVO – for any time you wish to promote your products through web workshops
- Free Book OVO – to use anytime you’d like to showcase your content a free downloadable digital book
- Coaching Campaign OVO – to use whenever you’re promoting your courses through a series of coaching sessions
- Blank plan – to use whenever you’d like to construct an effective sales funnel right from beginning
After you pick one of the blueprints for your pipeline Kajabi will automatically generate a set of pages and e-mails that you’ll have to put together to make an efficient sales funnel. You may customize however you want your pipeline to appear to your target audience. You may even change the design of your landing and checkout pages, for example you can change the theme to something different – there is a library with more than 40 pages templates you can select from.
Payment and Pricing Options
Kajabi lets you integrate seamlessly with payment gateways like Stripe and PayPal so that your member students can get to choose between the two to pay for your classes. Stripe is the most popular payment option that accepts debit and credit card transactions as well as certain e-wallet providers across the world. PayPal, on the other side, is an option for subscriptions and multi-payment plans. There aren’t any charges for transactions on Kajabi’s side because all your earnings are immediately sent to your bank account.
For pricing options, Kajabi gives customers a variety of pricing options of options to select from. You can make your student pay for products at various time frames (one-time or subscription and multi-payments) or distribute them at no cost. You even have the chance to decide if you want to charge a set amount for one item or for a variety of products, and specify specific dates your students can access your products within a certain period of time. You can also create coupons to encourage your target audience to buy all of your products. Kajabi Description
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Integrations to Third-Party Services
Kajabi may have a plethora of built-in features to help you make and market your courses, but you also can connect to third-party applications to provide an additional boost of functions. Kajabi currently has 10 native integrations, which include the well-known analytics provider Google Analytics and app automation service Zapier. Zapier comes in very handy as it helps establish connections with hundreds more tools and third-party apps that range from e-commerce to user experiences.
Training and Support for Customers
In terms of customer support, Kajabi has a bigger advantage over other platforms because it’s among the few course creation platforms with live chat available 24/7 support. In contrast to other similar platforms that offer customer support, Kajabi’s team is available to assist you if you’re struggling to create pages or courses, among other important issues, anytime and wherever. However, it’s important to note that this 24/7 service is only available to instructors who are subscribed to the Growth plan and above – for Basic users live chat is available for certain times and days on weekdays. The approach of Kajabi’s customer support has been highly praised by those who utilize it to develop relevant educational content. Kajabi Description
As for tools for training, Kajabi gives the user a range of access to use resources to learn and get used to. The Kajabi Hero University is packed with tutorials, classes and educational content specifically geared towards teachers and edupreneurs to help them jumpstart or improve their position in the field of course development. You’re also invited to daily Q+A educational webinars with top experts from various fields as guests, plus when you’re looking for more advice and tricks the help desk is always there to guide you in the right direction. Alongside Kajabi’s Hero University, there is Kajabi’s Hero Rewards program, where course creators are rewarded with numerous sweet rewards when they meet their targets.
What is the other thing that is missing from Kajabi?
Kajabi may be a great all-in-one platform to develop and sell your course material, but we have to look at a few crucial aspects that are not being addressed. The majority of these would have been very useful to improve the experience. Below are the items we would like to see added to Kajabi’s system in the near future:
- Built-in tools to issue certificates and other credentials. While some provide this service instructors using Kajabi often will still require connecting to third-party apps which specialize in issuance of certificates, like Accredible.
- More diversity in question types. While we may appreciate the platform’s handling of assessments within the course, we would like for the absence of options for question types and the randomization of those types – to be addressed soonest.
- Additional payment options. At the time of writing there are only two options for transactions: Stripe and PayPal are accepted. In addition, we aren’t sure if there are limitations also.
- An API key that is public. This would have been useful for custom integrations, such as the ability to let your subscribers login using a single sign-in option with other apps.
Alternatives to Kajabi
Kajabi might have the most of the features that an aspiring edupreneur could ever dream of. But due to its high price plan and a certain lack of features, it might cause some to be turned off. If you’re seeking alternatives that have commonalities to Kajabi regarding reliability and performance, we’ve listed some worthy alternatives that you might want to consider in making your choice. Kajabi Description
- New Zenler is an online course platform that offers all-in-one services similar to Kajabi. The only significant difference is the cost that starts at $67/month, you can create unlimited courses and market to your audience of choice without ever having to worry about spending a dime!
- Podia does not just claim to be user-friendly. It’s also extremely easy to use, much easier than even Kajabi! While you get to benefit from marketing features Podia is much less heavy than the other. But considering the very budget-friendly cost we can imagine how Podia will appeal to DIY entrepreneurs getting into the business.
- While Kajabi lacks credentials and more advanced features for quizzes, Thinkific makes up for the shortcomings. With a price that is affordable for beginners It certainly has more industry-level functions than Kajabi which includes live lesson courses and an integrated app integration store.
- Teachable is like Thinkific in terms of how it functions. However, we must appreciate how Teachable is able to incorporate additional payment options, as it accepts Google Pay and Apple Pay, two gateway services Kajabi is not able to offer. It also lets you utilize one-on-one coaching as well as other essential features.
Conclusion
All in all, Kajabi successfully knocks it out of the park in terms of providing nearly all of the options that most entrepreneurs use. It does provide all the features you need including the intuitive features needed to build a professional-looking website to the stellar built-in marketing suite with the addition of simple plans for sales funnels, as well as effective e-mail marketing tools.
There are a few instruments that aren’t there like the issuance of certificates specifically. Also, with its high cost, it may not be the best choice among the budget-conscious. But we do understand that, while Kajabi does well in being an all-in-one solution for creating courses however, it’ll always have limits. However, that doesn’t stop it but it is an extremely popular choice for established entrepreneurs and creators!
If you’re still searching for an LMS that gives you all you require on one platform, Kajabi is something you should strongly consider.
FAQ Kajabi Description
What does the word Kajabi translate to?
The term “Kajabi” derives from the word “Kajabi,” which is of Islamic (or Arabic origin which means “to take flight.”
Can I sell physical goods on Kajabi?
Yes! In addition to the normal classes, you can also sell physical items on Kajabi. You can even join with Shopify to build a fully functional E-commerce store using the platform!
In terms of e-mail marketing Is it possible that Kajabi could be able to replace MailChimp?
Since Kajabi already includes e-mail marketing tools built into the platform, it’s logical that it’s sufficient to take over third-party apps such as MailChimp. However, if you want to use the platform, Kajabi still allows you to connect it with other apps as well.
Is Kajabi mobile-friendly?
Yes! Kajabi even has a mobile app so that you and the members who have subscribed have access to all course materials even when in the move. Kajabi Description
