Many learning management system (LMS) platforms have various important features you can utilize whenever you create meaningful content. While there could be a lot of sites that let you utilize advanced marketing tools to promote the courses you offer to your target viewers, other platforms may not have most of the features. Although some sites provide simple-to-use tools for creating courses, there will also be some that offer editing features that are so complex that it turns its users off.
Among a sea of e-course platforms, there are a few that offer not just an easy editing interface, but also a myriad of sales and marketing functions. And on top of that, they also provide you with nearly everything you could think of including 24/7 support and training materials to top-quality analytics. All-in-one platforms for courses allow you to go beyond the limits of your abilities One of them that provide it is Kajabi.
At a Glance: What is Kajabi? Kajabi Enterprise
Kajabi is an online platform that lets you create and sell your courses to an customers. Branded as an all-in-one service that provides entrepreneurs from all walks of life with optimized and necessary features that will not just build a professional-looking website for your courses , but also allow them to grow to new heights. Kajabi has been critically acclaimed and considered to be one of the most effective online courses platforms, earning an overwhelmingly positive rating from 4.6 out of 5 on Trustpilot.
What makes Kajabi so popular and well-received among its users? It’s true that there are many reasons that make the platform extremely convenient for all to use. First, it’s the simplicity of usage. From course creation all the way to marketing, nearly all of Kajabi’s aspects are designed to be digestible even for those who are new in the world of e-learning. The majority of them are advanced, giving instructors the added edge over others. In addition, it lets budding entrepreneurs like you to run and create courses without having to go elsewhere in case something isn’t available. Kajabi offers all the equipment that one could need in order to live up to its ‘one-stop shop name.
What Can It Do? Do?
There are numerous ways that Kajabi lets you use as an all-in-one online course solution. We’ve put together a list in bullets, of its important characteristics that you might want to keep an eye on if you’re considering it. Simply put, Kajabi lets you:
- Create interactive and engaging classes using a range of customizing tools such as media files, templates you can select according to your preference;
- Create a professional website that can house your course contents and products and blogs to keep your students informed about what’s new.
- Efficiently make use of landing pages, checkout pages, and other effective methods to increase your profits, further your reach to the limit and increase conversion rates.
- Choose how you wish to invoice your courses and other services for your students, whether it’s a one-time payment or a monthly subscription
- Build effective sales funnels without any problems through the use funnel templates and funnel blueprints;
- Use its own marketing and analytics suite that includes email marketing, CRM, and automation tools.
- Manage and create your affiliate links; and
- Explore an array of community, customer service and training materials and features, including Kajabi University.
Famous Names that have Used Kajabi
Kajabi is trusted by more than 16,000 companies and big-name personalities. It’s the go-to choice for several well-known personalities who come from different sectors, including the expert in online marketing Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard, fitness expert and entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi is the home of thousands upon thousands of courses, accessed and explored by over 35 million students all over the world. At the time of writing, Kajabi is generating more than $650million in revenue since its inception in 2010.
Kajabi’s Pricing Strategies
The three pricing options that Kajabi provides are very different than other online course creation tools in that they’re more costly. With monthly prices that start at just $119, it’s no wonder that this can impede some people who want to give it a try. But considering the huge amount of essential features already packed in each plan, pricing is understandably reasonable.
Kajabi’s pricing plans begin at the Basic plan that costs $149 per month or $119/mo if billed annually. In this plan, you get to create three products, gain a maximum of 1,000 active customers, and make websites that you are able to customize with tools fully provided by Kajabi’s platform. Included are unlimited landing webpages, unlimitted marketing emails, and unlimited access to valuable resources, including one-on one customer support and Kajabi University.
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In addition to The Basic Plan, there is the Growth plan that happens to be the platform’s most popular offer with a monthly cost of $199 or $159/mo when paid annually, and the Pro plan, which costs $399 per month or $319/mo yearly that is loaded with all the features you’d want when you are making and selling your courses. Kajabi does not currently offer any free plans. However, a 14-day free trial is offered for all three plans. A longer trial of for up to 30 days also offered on select blogs. So if you want to test the waters to determine if Kajabi is the right choice for you, the limited trial period is the ideal method to start.
Kajabi: The Good and the Bad
The Pros and Cons – What We Really Like About Kajabi
- The built-in marketing suite. Kajabi’s own marketing suite of tools, such as automated e-mail marketing, and automation are specifically designed to be designed for businesses, so you won’t need to integrate with other third-party services to do that!
- The software that creates sales funnels. Another one of the most popular features on the platform is the Sales Pipeline Builder lets you make use of proven and easily accessible blueprint templates. No need to get too complicated!
- Customization without limits. From designing professional-looking course websites all the way to the custom domain, Kajabi lets you customize to your heart’s content – and even create your own brand from the ground up.
- The easy and intuitive website along with course editors. Making content with the site and course builder software has never been so easy and swift, and it takes less effort and time to finish the job.
- Unlimited integrations. Apart from native integrations to 10 e-commerce, marketing and analytics services, connection to Zapier’s app lets you to explore and choose from more than one thousand non-native platforms for better efficiency.
- Establishing meaningful relationships with fellow instructors and students. Kajabi’s community feature lets you interact with students who are enrolled in any of your courses. It also lets you network, connect, and celebrate with tons of teachers who happen to be in the same shoes as you.
The Cons – What We Do Not Like
- The pricing plans are hefty. Kajabi’s three pricing plans are greater than the average monthly rates that other providers offer. There’s no free plan available as well.
- There are no built-in tools for issuance of certificates. You may need to connect to a third-party certificate application if you intend to make custom-designed certificates of various types.
- Not enough tools for student-instructor engagement. We aren’t happy with the absence of specific tools, such as proper discussion forums and the ability to randomize the assignments or quizzes. Kajabi Enterprise
A Review of Kajabi’s Features
Ease of Use and Experience
One thing we love one thing we like about Kajabi is the shockingly easy user experience. First, the majority of the platform’s User Interface (UI) is structured. If you look at the dashboard menu, you may find that all the features are divided into five major sections – Website Products, Sales Marketing, and People. The layout of the menu does not allow for clutter, as some features that are related to a specified section are collapsible. The UI design is very consistent, reflecting Kajabi’s ‘all-in-one’ brand name. You can create an online landing page, change your course, and engage with other instructors on the same site.
The search assistant is a tool that comes in handy anytime you’re looking for something that may be difficult to find. The Kajabi Assistant is located at the top of the dashboard in the shape of a search bar and it lets you look for tools and items within the site by typing in the words. As mentioned previously that both the Kajabi site builder and course builder sections can be dragged and dropped and make the process much easier without the need to know how to navigate the site. Kajabi is more user-friendly and has a less arduous learning curve compared to some of its competitors. It is also compatible with other languages than English if you wish to present your content to wider audiences.
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Course Design and Engagement
Product Blueprints
If you take a look at Kajabi’s courses creation feature, you’ll quickly come across a variety of product or course templates, or what the platform calls them blueprints. Each of the blueprints for products differs in terms of structure and design and can be easily modified to fit any instructor’s needs.
In the blueprints that are listed are Mini Courses, Online Courses and Drip Courses. Mini Courses are short-form quick courses, which are typically designed in order to increase brand recognition, while Online Courses are full-version types with a full content structure created to offer a “world-class” educational experience. Drip courses, on the other hand, are courses which are planned over the course of a specified number of weeks or days. Also known as Evergreen Training courses, it’s a much more convenient way to share your content when you as well as your students are occupied with other activities.
Kajabi might be regarded by many as a popular premium course-maker. But, aside from the courses, the blueprints allow you to make a membership site for your members to enjoy exclusive content and a coaching session for 12 weeks. You can also download a blank template that allows you to create an entire course or product completely from the ground up!
Categories Posts, Categories, and Content Uploads
As you further explore the course builder you’ll notice an outline of sections and lessons that were automatically added when you select any of the course blueprints. In the case of Kajabi, these sections and lessons are known as categories and posts, respectively. Posts are the places where you insert various types of content like text, videos, and images, while the categories act as folders where the posts are stored.
You may also incorporate subcategories for posts in the same category, if you wish to arrange your content in a flexible way. You can also alter the outline by dragging it around. Kajabi accepts a wide variety of media and text files to be added to your posts, such as MOV and MP4 files WAV and MP3 files PDFs, and even Word documents. You can upload any of them through your computer’s folders or via cloud-based file sharing platforms such as Google Drive and Dropbox. You can also add existing URLs for your videos into your posts!
Like several other platforms for creating courses, Kajabi allows you to utilize the feature of bulk uploads. Like the name implies it allows you to upload all the files you have uploaded to your courses on one tab. This is a great option particularly if you’re working on other things.
Course Player Templates
Kajabi has a variety of over 10 themes for courses. Contrary to other LMS platforms where you’re only given the option to choose the theme you want to use, Kajabi lets you have the choice of selecting different themes for different products. Like the outline maker, it’s simple to modify any theme to fit your style. You can even incorporate details of your company’s image including logos, images, and font designs , into the course player to add a your own personal style. Kajabi Enterprise
Quizzes and Student Interactions
Kajabi includes a quiz function called Assessments that allows you to create quizzes and assignments and add them as part of your curriculum. Assessments are a helpful way to determine the extent to which your students gained from the curriculum you’ve given them. With the assessment option, you are able to choose between the three primary types of questions: multiple-choice paragraph-style, and multiple-selection. You can also set a passing score to motivate your students to be more engaged with your content.
Apart from that in addition, it is also important to note that the LMS website has made strides in creating areas for students and teachers to interact. Through the Community feature, students have access to comment and interact with any of your courses through their dashboards. You can even write in your blog posts to discuss with the rest of them your lessons from the past and also your future content. The community feature can be accessed either as a standalone item or as a an element of membership.
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Website Design and Customization
Why would you want to publish your course content on your website’s domain or WordPress website when Kajabi provides the platform and the tools to make one within the platform? Kajabi provides unlimited web hosting across all three plans of pricing. What’s great about this is you’re guaranteed immediate security and safety with the automatic SSL certification as well as an experienced team of experts to maintain your website.
Additionally, you have the freedom to modify your domain and also pick from a variety of premium, unique themes that you can customize to your liking! This doesn’t stop there. If you’re an expert edupreneur and have signed up to the Growth plan and above you can download custom-designed themes designed to meet your ever-growing needs and also take away the Kajabi logos and substitute it with your personal brand!
Page Builder
Like the course builder that we’ve discussed earlier, Kajabi’s page builder lets you modify any of the themes on the website using a variety of user-friendly and intuitive editing tools. After further exploration you’ll be presented with a variety of customizable blocks and sections. They’re similar to the categories and posts from when we’ve discussed our course building tool. Blocks are the components that comprise the content of the website which includes text, media files, or clickable icons. Sections, on the other hand, are formed by multiple neatly-arranged blocks.
There are more than 40 pre-designed section templates you can choose from the page builder’s dashboard. We’re all hooked to our smartphones and tablets it’s logical to use Kajabi to have your website automatically adjust to a mobile-friendly layout. It’s even possible to go the extra mile by picking which site element you wish members to see. With all the necessary tools to build your site how you would like it to appear, Kajabi’s page builder is not just incredibly flexible, but also easy to manage.
Blogging and Other Website Features
Other LMS platforms might not offer this feature, however Kajabi allows you to make a section of your website that is dedicated to your blog, where you can post updates and thoughts about your course’s content. If you’re looking to make the most of your Kajabi-made site this service offers you the opportunity to publish your content without restriction. It is possible to begin with your blog posts by creating one with an editor for text. You can incorporate SEO elements if you wish to expand your reach or group your posts into various categories or even change the way you would like your blog’s entire section to appear.
Kajabi’s built-in blogging features may not be as up to par as WordPress or Blogspot however, it does have enough tools to make it manageable. You can also create podcasts to promote on your site. You can upload the recordings of your podcasts to be hosted on your website and distributed to major podcasting platforms like Apple Podcasts and Spotify. If you upload an episode of your podcast you can choose between two options: release the podcast as a public one free of charge or create an exclusive private version which only your subscribers are able to access. Kajabi Enterprise
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Marketing and Sales and Marketing
Part of what makes Kajabi so popular among edupreneurs is its slew of marketing and sales tools that are extremely user-friendly and easy for even those who aren’t marketing experts to use!
E-mail and Affiliate Marketing
A huge draw among the crowd, Kajabi’s built in E-mail marketing functions allow you to send e-mails related to your course and websites to your members who are subscribed students within the comforts of the platform. However, you might be amazed that it can do more than just send e-mails. With the aid from Kajabi Automations, you get to create automated sequences of e-mails initiated by different types of user actions. For example, when your student successfully logs into one of your classes after the checkout process, a welcome email will be automatically delivered to their inbox. If another course is not performing, an upsell is delivered to offer suggestions for improvement Kajabi Enterprise
You can create as many e-mails for your campaign as you like and schedule each of them in accordance with your preferences. You can choose the members you want to receive those messages. The management of e-mails has never been this complete and easy to manage. Contrary to other LMS sites, Kajabi already provides you with tools for marketing e-mails that you wouldn’t have to worry about the integration with third-party platforms to make things work.
Aside from that, Kajabi also has an affiliate marketing option where you get to assign certain members of yours as affiliates in order to advertise your website on behalf of your company. Alongside paying them the commission rate and monitoring their performance to determine how they can contribute to increasing your conversion and click rates. Kajabi Enterprise
Pipeline Builder
Another of Kajabi’s notable features can be its Pipeline Builder, where you are able to design specialized marketing funnels with no overcomplicating difficulties. While other platforms have similar features, which require more time and effort however, the Pipeline Builder is designed to be quick and simple that even beginners can make better use of it. This feature is stunning and allows you to choose from a set of pre-made funnel designs or pipeline blueprints. They include:
- Freebies are great for when you want to offer an offer as a lead magnet to increase your list
- Sales Page OVO is a great option any time you wish to persuade your public to buy your product via the sales page
- Product Launch OVO is a great option for any time you’re launching a course or another product
- Zoom Webinar OVO – to use occasions when you need to advertise your business through web-based training seminars
- Free Book OVO is a great resource for whenever you want to market your content an online book for free download.
- Coaching Campaign OVO is for when you’re trying to promote your classes through the use of coaching sessions
- Blank plan – to use whenever you’re looking to create an effective sales funnel right from starting
Once you select from any of the blueprints for your pipeline Kajabi will automatically generate pages and e-mails you will require to create an effective sales funnel. You may customize however you want your pipeline to appear to your audience. You can even alter the look of your checkout and landing pages, for instance you can change the theme to something different – there is a library full of 40+ page templates that you can select from.
Optional Payment Options and Price
Kajabi lets you seamlessly integrate with payment gateways like Stripe and PayPal to ensure that your students are able to select between them when they pay for your course. Stripe is the most popular payment method that accepts debit and credit card transactions, as well as various e-wallet companies across the world. PayPal is, on the other side, is an option for subscriptions and multi-payment plans. There aren’t any charges for transactions on Kajabi’s side, as all your earnings are instantly transferred into your account at the banks.
For the pricing, Kajabi offers an array of options for you of pricing options. You can choose to make your student pay for products at various times (one-time or subscription and several payments) or hand them out at no cost. You can also choose to select if you’re going to charge a set amount for a single product or a number of items, and specify specific dates your members can access within a given timeframe. You can also create coupons to further motivate your customers to purchase any of your offers. Kajabi Enterprise
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Integrations to Third-Party Services
Kajabi has a variety of built-in features to help you make and market your courses, but you also have the option of connecting to third-party apps for an additional boost of functions. Kajabi currently has the integration of ten natively-built integrations, such as the popular analytics provider Google Analytics and app automation service Zapier. Zapier comes in very handy because it allows connections to hundreds of third-party apps and tools that range from e-commerce to user experiences.
Training and Customer Support Resources
In terms of customer service, Kajabi has a bigger advantage over the rest as it’s one of the only course creation platforms with live chat available 24/7 assistance. Unlike some similar services the Kajabi customer support team is always available to assist you when you’re struggling to create an online course or website, in addition to other important issues, anytime and wherever. It’s crucial to note that this 24 hour service is only available to instructors who subscribe to the Growth plan upwards – for basic users live Chat support can be scheduled at certain times and days of the week. However, Kajabi’s method of customer support has been highly praised by many who use it to design useful educational content. Kajabi Enterprise
As for tools for training, Kajabi gives you a variety of ways to use resources to learn and get used to. Its Kajabi Hero University is packed with tutorials, classes and informational content that are specifically geared towards teachers and edupreneurs who want to get started or increase their position in the field of course development. You’re also invited to daily Q+A educational webinars with top experts from various areas as guests. Additionally, if you’re looking for additional tips and tricks assistance, the help section is available to help you along the way. In addition to the platform’s Hero University, there is an additional Kajabi Hero Rewards program, where course creators are rewarded with numerous sweet rewards when they reach their objectives.
What Else is Missing in Kajabi?
Kajabi might be a fantastic all-in-one solution to create and promote your course content However, we need to look at a few crucial aspects that are missing. The majority of these would have been extremely helpful to improve the experience. These are some of the things that we wish would be included in the Kajabi system shortly:
- Built-in tools to issue certificates and other credentials. While some provide this service, instructors who use Kajabi frequently will require connecting to third-party software which specialize in issuance of certificates, like Accredible.
- More diversity in question types. While we are pleased with the platform’s handling of assessments within courses, we’d like that the absence of different types of questions and the randomization of those types – to be addressed soonest.
- Additional payment options. As of the moment, only transactions via Stripe as well as PayPal will be accepted. Not only that, but we aren’t sure if there are certain limits also.
- An API key that is public. This could have been helpful for custom integrations, like the ability to let your subscribers sign in using the single sign-in option with other apps.
Alternatives to Kajabi
Kajabi could have the majority of the features an Edupreneur would ever want to have. But with the steep price plan, and the lack in features it may turn some people off. If you’re looking for alternatives with commonalities with Kajabi in terms of reliability and performance, we’ve listed some worthy competitors you might be considering when making your choice. Kajabi Enterprise
- New Zenler is an online course platform that offers all-in-one solutions similar to Kajabi. The only significant difference is the price – starting at only $67/month, you can create unlimited courses and market to your target audience without worrying about the cost!
- Podia isn’t just claiming to be user-friendly. It’s also extremely easy to use, far easier than Kajabi! Although you can make use of marketing features Podia is much less heavy than Kajabi. But considering the very budget-friendly cost, we can understand how Podia is a great choice for DIY entrepreneurs getting into the business.
- While Kajabi does not have credentials or more advanced features for quizzes, Thinkific makes up for these features. With a beginner-friendly price range, it sure does offer more industry-level functions than Kajabi which includes live lessons and an integrated app integration store.
- Teachable is identical to Thinkific in terms of how it functions. However, it is important to understand the way that Teachable can integrate additional payment options, as it accepts Google Pay and Apple Pay, two gateway services Kajabi does not have. It also lets you utilize one-on-one coaching as well as other essential features.
Conclusion
Overall, Kajabi successfully knocks it out of the park by providing nearly all of the features that most edupreneurs can make use of. It certainly has all the features you need, from intuitive functions needed to design a professional web pages to the fantastic integrated marketing suite that includes the ability to understand diagrams of sales funnels as well as efficient e-mail marketing tools.
There are a few instruments that aren’t there, such as the issuance of certificates specifically. With a high price tag, it may not be the right choice for the budget-conscious. We do recognize that, while Kajabi does very well as an all-in-one solution for creating courses but it’s not without limits. It doesn’t hinder it, however, from becoming an extremely popular choice for established creators and businesses!
If you’re still searching for an LMS that can provide everything you require in one place, Kajabi is something you must seriously consider.
FAQ Kajabi Enterprise
What does the word Kajabi translate to?
The word “Kajabi” is derived from the word “Kajabi,” which is of Islamic (or Arabic origin, which translates to “to fly.”
Can I sell physical goods on Kajabi?
Yes! Apart from the standard classes, you can also sell physical items on Kajabi. You can even join with Shopify to create a fully-functioning online store on the platform!
In terms of e-mail marketing Is it possible that Kajabi can be able to replace MailChimp?
Because Kajabi already has e-mail marketing tools built within the platform, it’s natural that it’s enough to take over third-party apps such as MailChimp. If you do wish to utilize it, Kajabi still allows you to connect it with other applications as well.
Is Kajabi mobile-friendly?
Yes! Kajabi also has an app for mobile devices to ensure that you and the members who have subscribed have access to all courses even while on the go. Kajabi Enterprise
