A myriad of learning management systems (LMS) platforms have a variety of essential features that you can utilize when creating content of high quality. While there may be plenty of websites that allow you to make use of modern marketing tools to promote classes to your target viewers, other platforms might not offer all of those things. And while some offer easy-to-use tools for creating courses, there will be a few that have an editing experience so complicated that it turns its users off.
In the sea of e-course platforms There are a handful that provide more than a simple editing interface, but also a plethora of marketing and sales functions. And on top of that, they also provide you with nearly everything you’d ever want, from 24/7 help and training tools to top-of-the-line analytics. All-in-one courses let you explore beyond your limits, and one of those that provide it is Kajabi.
A Quick Look: What is Kajabi? Kajabi How To Launch A Knowledge Commerce Business
Kajabi is an internet-based platform which lets you create and sell your courses to an customers. The company is advertised as an all-in-one solution and platform for edupreneurs, Kajabi offers edupren all kinds of industries with the best and essential features needed to not just build a professional-looking website for your courses , but let them grow to higher levels. Kajabi is widely praised and considered to be one of the most effective online learning platforms, with an overwhelming score of 4.6 out of five on Trustpilot.
What makes Kajabi so well-liked and appreciated among its users? Well, there are quite numerous reasons that make the platform very convenient for everyone to utilize. Firstly, it’s the extreme ease of use. From course creation to marketing and sales the majority of Kajabi’s features have been designed so that they are easily digestible for people who are new in the world of e-learning. A majority of them are advanced, giving administrating instructors an advantage over other instructors. In addition this allows students like you run and develop courses without having to go elsewhere if anything else is not available. Kajabi provides all the tools that anyone could require in order to live up to its ‘one-stop shop name.
What Does It Let You Do?
There are numerous options that Kajabi allows you to create an all-in-one e-learning solution. We’ve made a list in bullet points, of its important attributes that you ought to be aware of when you’re thinking about it. In simple terms, Kajabi allows you:
- Create interactive and engaging courses using a variety of tools for customizing including media files, templates you can select depending on your preferences;
- Build a presentable website to house your course contents and materials and blogs to keep your students up-to-date on what else is new;
- Efficiently make use of websites, landing pages and checkout sites and other effective methods to boost your profits, further your reach over the boundaries, and generate higher conversion rates;
- Choose how you wish to charge your courses and other products to your students – whether it’s a one-time fee or a monthly subscription
- Design and build effective sales funnels without any issues by making use funnel templates and funnel blueprints;
- Make use of its internal marketing and analytics suite with email marketing, CRM, and automated tools.
- Manage and create your affiliate links; and
- Explore a variety of customer service, community, and training resources, with the addition of Kajabi University.
Big Names That Have Used Kajabi
Kajabi is used and trusted by more than 16,000 organizations and famous personalities. It’s the go-to choice for many of the most well-known people that are from various sectors, including online marketing expert Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard, fitness expert and entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi is the home of thousands on thousands of courses which are accessed and explored by more than 35 million students all over the world. At the time of time of writing Kajabi boasts more than $650 million of sales since it was founded in 2010.
Kajabi’s Pricing Strategies
The three pricing options that Kajabi provides are very different from other online course creation tools in that they’re more costly. With monthly costs that begin at just $119, it’s no wonder that this might be an issue for those who would like to give it a try. However, when you consider the number of features that are included in each plan, pricing is understandably reasonable.
Kajabi’s pricing plans start with the Basic plan, which costs $149 per month or $119/mo if billed annually. In this plan, you are able to design three products, garner up to 1,000 active customers, and create your own website you can modify using the tools provided by the platform. Included are unlimited landing pages, unlimited marketing emails, and unlimited access to valuable resources, including one-on one customer support as well as Kajabi University.
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Apart from the Basic plan, there’s the Growth plan, which happens to be the platform’s most popular offer at $199 a month or $159/mo if paid annually, and the Pro plan for $399 per month or $319/month yearly that is loaded with all the features you’d want when you are designing and selling your course. Kajabi currently does not offer any free plans. But a 14-day free trial is available on each of the three plans. An extended trial that lasts as long as 30 days also available on selected blogs, so if you want to try the service and see if Kajabi’s the best choice for you, then the brief free trial is the best option.
Kajabi: The Good and the Bad
The Pros and Cons – What We Really Like About Kajabi
- The built-in marketing suite. Kajabi’s own marketing suite of tools, which includes e-mail marketing and automation, are specifically designed to be optimized for business, and it isn’t necessary to integrate with other third-party services for that!
- The sales funnel software. Another one of the platforms most-loved selling points is the sales Pipeline Builder lets you make use of proven and easily accessible blueprint templates. No need to get too complicated!
- The ability to customize without limitations. From creating professional-looking course websites all the way to the custom domain, Kajabi lets you customize to your heart’s content – and even build your brand from scratch.
- The user-friendly and simple site along with course editors. Making content with the site and the course builder software has never been so easy and swift, and it requires less effort and time to finish the job.
- Limitless integrations are endless. Apart from native integrations that integrate with the ten marketing, e-commerce and analytics tools, connecting to the app Zapier allows users to investigate and select from more than one thousand non-native platforms that can improve your effectiveness.
- Making lasting connections with students and fellow instructors. Kajabi’s Community feature allows you to interact with students in your classes. It also lets you make connections, network and celebrate with a multitude of teachers who happen to be in the same shoes as you.
The Cons – Things We Don’t Like
- The pricey pricing plans. The three plans offered by Kajabi are more than the average monthly rate provided by other companies. There’s not a free option neither.
- There are no built-in tools for issuance of certificates. You might need to connect to a third-party certificate application if you intend to make custom-designed certificates of various types.
- There aren’t enough tools to facilitate student-instructor engagement. We’re not happy about the absence of certain tools, such as adequate discussion forums, as well as the ability to randomize quizzes or assignments. Kajabi How To Launch A Knowledge Commerce Business
A Review of Kajabi’s Features
User-Friendliness and Experience
One thing we like one thing we like about Kajabi is its surprisingly simple user experience. One of the reasons is that the User Interface (UI) is well-organized. If you look at the screen menu, you’ll see that the functions are arranged into five main sections – Website Products, Sales Marketing and People. The layout of the menu leaves no space for obstruction, since some of the aspects that belong to specific sections are able to be collapsed. The UI layout is very consistent that reflects Kajabi’s “all-in-1” brand name. You can build a landing page, modify your course, and communicate with your instructors on one site.
The search assistant is a tool that comes in handy whenever you want to look for something that may be hard to find. The Kajabi Assistant is located at the top part of the dashboard, in the form as a “search bar, it allows you to search for specific tools and products on the site by typing in the search terms. As mentioned previously that both the Kajabi website builder and course builder sections can be dragged and dropped and make the process much easier without having to know how to navigate the site. Kajabi is more user-friendly and has a less arduous learning curve than several of its peers. It is also compatible with other languages than English for those who want to expose your content to broader audiences.
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Course Creation and Engagement
Product Blueprints
If you take a look at Kajabi’s courses creation feature, you’ll be able to see a collection of templates for courses or products or what the platform refers to them, blueprints. Each of the blueprints for products differs in terms of structure and design and can be easily modified to meet the needs of any instructor.
In the blueprints that are listed are Mini Courses as well as Online Courses and Drip Courses. Mini Courses are short-form , quick courses, which are typically designed as a means of gaining brand value, while online Courses are full-version types that have a complete structure of content created to offer a “world-class” educational experience. Drip courses on the other hand, are programs that are scheduled over an established period of weeks or days. Also known as Evergreen Training courses, it’s a much more convenient method of sharing your content if you as well as your students are occupied working on other projects.
Kajabi is known to many as a popular premium course-maker. However, in addition to the course types, the product blueprints allow you to make a membership site that allows your customers to access exclusive content and a coach session for 12 weeks. There’s also a blank template that allows you to create an entire course or product completely from scratch!
Categories, Posts, and Content Uploads
As you further look into the course builder, you’ll notice an outline of sections and lessons that have been automatically added if you choose one of the blueprints for your course. In Kajabi’s instance, these segments and classes are called categories and posts, or. The posts are where you put in different types of content like text, videos images, and text, while the categories act as folders for the posts that are stored.
You may also incorporate subcategories of posts within the same category, if you wish to arrange your content in a flexible way. You may also move and rearrange the outline. Kajabi accepts a broad range of media and text files to include in your posts. These include MP4 and MOV files, WAV and MP3 files PDFs, and even Word documents. You can upload all of them directly from your computer folders or through file-sharing cloud platforms such as Google Drive and Dropbox. You can also copy and paste existing URLs of your videos to your posts!
Like a few select course-making platforms, Kajabi allows you to use the bulk upload feature. Similar to the name it allows you to upload all the files you have uploaded to your courses on one tab. This one is handy especially when you’re performing other tasks.
Course Player Templates
Kajabi offers a lineup of 10+ course player themes. Contrary to other LMS platforms that only allow you to be offered the choice of one or three themes, Kajabi lets you have the option of choosing several themes to suit different products. Similar to the course outline maker, it’s easy to customize any theme to fit your style. It is possible to incorporate specifics of your company’s image including logos, images, and font designs into the course player to add a a personal touch. Kajabi How To Launch A Knowledge Commerce Business
Quizzes and Student Interactions
Kajabi has a quiz feature called Assessments that allows you to create quizzes and assignments and then add them to the course of your curriculum. Assessments are a helpful way to determine if your students learned something from the course you’ve taught them. Through the assessment option, you are able to select from three main question types: multiple-choice, multiple-selection, and paragraph-style. You can even set an acceptable score to encourage your students to engage with your content more.
In addition, in addition, the LMS website has been able to make strides in creating areas for teachers and students to connect. Through the Community feature your students are able to participate and leave comments on all of your courses on their dashboards. You can even write in your blog posts to discuss with your fellow students about your lessons from the past and your upcoming content. The community feature is available either as a standalone feature or as an element of membership area.
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Website Design and Customization
Why share your course contents on your website’s domain or WordPress web site when Kajabi provides the platform and tools you need to make one within the platform? Kajabi offers unlimited web hosting on the three pricing plans. The best part is that you’re guaranteed instant security and security through the automatic SSL certification, as well as a team to help maintain your site.
You’re also given the liberty to customize your domain, and also pick from a range of professional, one-of-a-kind themes, which you can personalize to your liking! This doesn’t stop there. if you’re an expert edupreneur and have signed up to the Growth plan or higher you are able to download custom-designed themes designed to meet the ever-changing needs of your business, plus take away any Kajabi logos and substitute it with your custom-designed theme!
Page Builder
Similar to the course builder that we’ve discussed previously, Kajabi’s page builders allows you to alter any of the available website themes with a suite of easy-to-use and user-friendly editing tools. Upon further exploration, you will be greeted with a variety of customizable blocks and sections. They’re essentially like the categories and posts that we’ve discussed when we discussed how to build courses. Blocks are the elements that compose the site’s content including text, media files, or clickable icons. Sections are, however are made up of multiple neatly-arranged blocks.
There are more than 40 pre-designed section templates can be picked from the page builder’s dashboard. As we’re all glued to our phones and tiny tablets these days it is logical for Kajabi to let your site automatically adjust to mobile-friendly layout. You can go an extra mile by picking the element of your site you would like for your members to view. With all the necessary tools to create your website how you would like it to appear Kajabi’s page builders are not only super flexible but also easy to manage.
Blogging and Other Useful Website Features
Other LMS platforms might not offer this, but Kajabi allows you to make an area on your site that is dedicated to your blog, where you can post comments and updates on the content of your course. If you’re looking to make the most of your Kajabi-made site this service offers you a space where you can publish your content without restriction. You can get started with the blog post by making one using Text Editor. You may incorporate SEO elements if you’d like to reach a larger audience and organize your blog posts into different categories, and even customize how you would like your blog’s entire section to look.
Kajabi’s built-in blogging features may not be as on par as WordPress or Blogspot however, it does have enough tools to be manageable. You can also create podcasts to promote on your website. You can upload the recordings of your podcast that will be hosted on the website and distributed to the major podcasting platforms, such as the Apple Podcasts platform and Spotify. When you upload a podcast episode, you have two choices: publish it as a public podcast free of charge or create an exclusive private podcast that only your users have access to. Kajabi How To Launch A Knowledge Commerce Business
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Marketing and Sales and Marketing
Part of what makes Kajabi so well-liked among entrepreneurs is its slew of marketing and sales tools that are extremely easy and straightforward for even those who aren’t marketing experts to use!
E-mail and Affiliate Marketing
A huge draw among the masses, Kajabi’s built-in E-mail marketing functions allow you to send emails that are related to your course or website to your subscribed member students from the comfort of the platform. But you may be surprised that it can do more than sending e-mails. With the help from Kajabi Automations, you get to automate sequences of e-mails that are initiated by different types of user actions. For instance, if your student is successfully logged in to one of your classes after checkout, a welcome e-mail will be automatically sent directly to the student’s inbox. If the course performs poorly then an upsell message is sent to suggest improvement Kajabi How To Launch A Knowledge Commerce Business
You can send as many e-mails for your campaigns as you like and schedule each of them in accordance to your preference. You can also choose which members of your group are eligible to receive those messages. Managing e-mails has never been so extensive and yet simple to manage. Contrary to other LMS sites, Kajabi already provides you with tools for marketing e-mails that you will not require the integration with third-party platforms in order to make it work.
Apart from that, Kajabi also has an affiliate marketing option where you get to assign certain members of your group as affiliates to help advertise your website on behalf of you. Alongside paying them the commission rate it is also possible to track their performance to determine how well they contribute to increasing your conversion rates and click rates. Kajabi How To Launch A Knowledge Commerce Business
Pipeline Builder
Another one of Kajabi’s overall top features are one of the best features is Pipeline Builder, where you can create custom marketing funnels that do not have any overly complicated difficulties. While other platforms have similar features, which require more time and effort, the Pipeline Builder is designed to be extremely simple and quick that even those who aren’t experts can make better use of it. This amazing feature lets you select from a collection of pre-made funnel blueprints or templates for pipelines. These include the following:
- Freebie – for whenever you’d like to provide a freebie as a lead magnet to increase your list
- Sales Page OVO is a great option when you need to convince your intended audience to buy your product through a sales page
- Product Launch OVO – for any time you’re launching a course or other product
- Zoom Webinar OVO – to use occasions when you need to advertise your products through web training seminars
- Free Book OVO is a great resource for whenever you want to promote your content with an online book for free download.
- Coaching Campaign OVO – to use when you’re trying to promote your courses by means of an array of coaching sessions
- Blank plan – to use whenever you’d like to construct the sales funnel you want from the ground
When you choose from one of the pipeline blueprints, Kajabi automatically creates a set of pages and e-mails you will need to pull off an effective sales funnel. You can alter the way you would like your sales funnel to appear to your target audience. You may even change the theme of your checkout and landing pages, for example changing the design to a different theme The library is filled with 40+ pages templates you can select from.
Optional Payment Options and Price
Kajabi allows you to integrate seamlessly with payment gateways like Stripe and PayPal so that your students can choose between them when they pay for your course. Stripe is a popular payment option that accepts debit and credit card transactions as well as certain e-wallet providers across the world. PayPal however, on the contrary hand, is available as an alternative for subscribers as well as multi-payment plans. There aren’t any transaction fees on Kajabi’s part since all the money you earn are immediately sent to your bank account.
When it comes to price options for Kajabi, it gives an array of options for you of pricing options. You can charge your students for your products at different times (one-time or subscription and multiple payments) or give them away for free. You even have the chance to choose whether you’re planning to charge a specific amount for a specific product or a number of products, and set specific dates that your members can access within a specific timeframe. You can also create coupons that will further encourage your target audience to buy all of your products. Kajabi How To Launch A Knowledge Commerce Business
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Integrations with Third-Party Services
Kajabi may have a plethora of built-in tools to make and market your courses, but you also have the option of connecting to other third-party applications for an additional boost of functions. Kajabi currently has the integration of ten natively-built integrations, such as the well-known analytics provider Google Analytics and app automation service Zapier. Zapier is extremely useful as it helps establish connections with hundreds more tools and third-party apps including e-commerce and user experience.
Training and Customer Support Resources
When it comes to customer service, Kajabi has a bigger advantage over its competitors because it’s among the few platforms for creating courses which provide 24/7 live chat support. Contrary to similar services that offer customer support, Kajabi’s team is always available to assist you when you encounter difficulties creating pages or courses, among other issues that are important, at any time and from anywhere. It’s crucial to note that this 24 hour feature is available for instructors that are on the Growth plan upwards – for Basic users, live chat support is scheduled for certain times and times on weekdays. The approach of Kajabi’s customer service has been praised by many who use it to design meaningful course content. Kajabi How To Launch A Knowledge Commerce Business
In terms of tools for training, Kajabi gives you a variety of ways to use resources to master and then become proficient with. Kajabi Hero University Kajabi Hero University is packed with tutorials, courses, and informative content especially targeted at educators and edupreneurs to help them get started or increase their position in the course creation world. Additionally, you can attend daily Q+A educational webinars with top experts from various areas as guests. Additionally, if you’re looking for other information and tips, the help center is available to help you in the right direction. Alongside Kajabi’s Hero University, there is Kajabi’s Hero Rewards program where course creators get rewarded with many sweet perks when they meet their goals.
What else is missing in Kajabi?
Kajabi could be an excellent all-in-one platform to develop and market your course content, but we have to take care of a few essential things that are missing. The majority of these would have been very useful to enhance the user experience. Here are the following things we would like to see included in Kajabi’s system soon:
- Built-in tools that issue certificates and other credentials. Although some of them offer this option instructors using Kajabi often will still require a connection to third-party apps that specialize in issuing certificates, such as Accredible.
- More diversity in question types. While we appreciate the system’s handling of assessment within courses, we’d like for the lack of question type options – plus randomization of said types – to be addressed soonest.
- Additional payment options. At the time of writing there are only two options for transactions: Stripe and PayPal will be accepted. In addition, we don’t appreciate how there are limits as well.
- A public API key. This could have been helpful in making custom integrations, such as having your students who have subscribed to your service sign in using the single sign-in feature with other apps.
Alternatives to Kajabi
Kajabi may have essentially most of the features any aspiring Edupreneur could dream of. But with the steep price plan and a plethora in features it could make some people turn away. If you’re looking for alternatives with similarity with Kajabi with regards to performance and reliability We’ve provided a list of worthy alternatives that you might want to consider when making your choice. Kajabi How To Launch A Knowledge Commerce Business
- New Zenler is an online course platform that provides all-in one services similar to Kajabi. The only major distinction is in the cost that starts at $67/month, you can create unlimited courses and market to your audience of choice without ever having to worry about breaking the bank!
- Podia doesn’t just claim to be user-friendly. It’s also extremely easy to use, and much more user-friendly than even Kajabi! While you get to make use of marketing features It’s a lot lighter than the other. However, when you consider the budget-friendly price range we can see the ways Podia is a great choice for DIY entrepreneurs getting into the business.
- While Kajabi lacks credentials and sophisticated quiz functions, Thinkific makes up for the shortcomings. With a beginner-friendly price range, it sure does offer greater features that the other as well as live lessons and an integrated app integration store.
- Teachable is like Thinkific in terms of how it works. However, we must appreciate how Teachable is able to incorporate additional payment options as it accepts Google Pay and Apple Pay, two gateway services Kajabi does not have. It also lets you utilize one-on-one coaching and other core features.
Conclusion
All in all, Kajabi successfully knocks it out of the park for providing nearly all of the features that most edupreneurs can utilize. It certainly has the basic features that everyone needs including the intuitive features needed to create a professional-looking website , to the impressive built-in marketing suite with the addition of simple sales funnel blueprints and efficient email marketing tools.
There could be some instruments that aren’t there like the issue of certificates specifically. Also, with its high price tag, it may not be the wise choice for the budget-conscious. We do recognize that while Kajabi is great as an all-in one solution for creating courses, it will always have limits. It doesn’t hinder it, however, from being a favorite among experienced entrepreneurs and creators!
If you’re still looking to find an LMS that offers everything you need in one platform, Kajabi is something you must seriously look into.
FAQ Kajabi How To Launch A Knowledge Commerce Business
What does the word Kajabi refer to?
The term “Kajabi” is derived from a word of Islamic or Arabic origin, which translates to “to fly.”
Do I have the ability to sell physical items on Kajabi?
Yes! In addition to the normal classes, you can also sell physical items on Kajabi. You can even connect with Shopify to create a fully-functioning e-commerce shop on the platform!
In terms of e-mail marketing is it possible Kajabi could be able to replace MailChimp?
Since Kajabi already has E-mail marketing tools integrated within the platform, it’s natural that it’s adequate to take over third-party apps such as MailChimp. However, if you wish to utilize this feature, Kajabi still allows you to integrate it with other applications as well.
Is Kajabi mobile-friendly?
Yes! Kajabi even offers an app that can be downloaded on mobile to ensure that you and your subscribers can access all your course content even when you’re on the go. Kajabi How To Launch A Knowledge Commerce Business
