Kajabi Marketing Pipeline

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A myriad of learning management systems (LMS) platforms have a variety of important features you can use when creating content of high quality. While there could be a lot of sites that let you utilize advanced marketing tools to advertise the courses you offer to your target viewers, other platforms might not offer all of these features. While some provide easy-to-use tools for creating courses, there will be a few that offer editing features that are so complex that it turns off its users.

Among a sea of e-course platforms There are some which offer more than just a simple editing interface, but also a plethora of sales and marketing functions. In addition to that they also offer nearly everything you’d ever want including 24/7 support and training materials to top-quality analytics. All-in-one courses let you explore beyond your limits and one of the platforms which can provide this is Kajabi.

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At a Glance How do you define Kajabi? Kajabi Marketing Pipeline

Kajabi can be described as an online service that allows you to develop and market your content to your audience of students. It is marketed as a complete service, Kajabi provides edupreneurs from all walks of life with optimized and vital features to not only create a professional website for your courses but also allow them to grow to higher levels. Kajabi has been critically acclaimed and is regarded as one of the best online learning platforms, with an overwhelmingly positive rating from 4.6 out of 5 on Trustpilot.

What makes Kajabi so popular and well-liked by its users? There are numerous reasons that make the platform extremely easy for anyone to utilize. First, it’s the user-friendliness. From course creation to marketing almost all of the Kajabi features are designed to be digestible for people who are only beginning to get started in the world of e-learning. Most of them are also advanced, giving administrating instructors the added edge over other instructors. Additionally this allows students such as you manage and build courses without having to travel elsewhere if anything else is missing. Kajabi has all the available tools that anyone could require and is a true testament to its ‘one-stop shop name.

What Does It Let You Do?

There are a variety of methods that Kajabi can use as an all-in-one online course solution. We’ve made a list in bullet form, of its important characteristics that you might want to be aware of in the event you’re considering using it. In simple terms, Kajabi allows you:

  • Create engaging and interactive courses using a variety of tools for customizing including media files, templates that you can choose in accordance with your personal preferences.
  • Create a professional website that can house your course contents and other products along with blogs to keep your students up-to-date on the latest developments;
  • Make the most of websites, landing pages and checkout sites, and other effective methods to increase your earnings, expand your reach beyond the limits and boost conversion rates.
  • Select the method you want to charge your courses or other items to your students – whether it’s a one-time payment or a monthly subscription
  • Create effective sales funnels with no any difficulties by making use of funnel blueprints and templates;
  • Make use of its internal marketing and analytics suite that includes email marketing as well as CRM and automated tools.
  • Set up and manage your affiliate links, and
  • Explore an array of customer service, community and training tools in conjunction with Kajabi University.

Big Names That Have Used Kajabi

Kajabi is trusted and used by more than 16,000 organizations and famous personalities. It’s the choice of several well-known personalities who are part of different sectors, like the expert in online marketing Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard, fitness expert entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.

Kajabi hosts thousands on thousands of courses that are used and explored by more than 35 million students from all over the world. In the last time of writing Kajabi boasts more than $650 million of sales since its establishment in 2010.

Kajabi’s Pricing Strategies

The three pricing plans Kajabi provides are very different from other online course-making services in that they’re more costly. With monthly rates that start at just $119, it’s no wonder that it can be a hindrance for some who want to give the service a shot. But considering the huge amount of important features included into each plan, pricing is logically reasonable.

Kajabi’s pricing plans begin by offering the Basic plan, which costs $149 per month or $119/mo for billing annually. This plan lets you get to create three products, reach a maximum of 1,000 active customers, and design your own website you can customize with tools fully provided by Kajabi’s platform. Included are unlimited landing pages, unlimited marketing e-mails and access to unlimited useful resources, such as one-on-one customer support and Kajabi University.

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Apart from the Basic plan, there’s the Growth plan that happens to be the platform’s most popular offer for $199 per month or $159/month if you pay annually, and the Pro plan, which costs $399 per month or $319/mo yearly that is loaded to the brim with all the features you’d like when you are designing and selling your course. Kajabi currently does not offer any free plans. There is however a fourteen-day free trial is available on each of the three plans. An extended trial that lasts up to 30 days is also available on selected blogs, so if you wish to test the waters to determine if Kajabi is the right fit for you, then the brief free trial is the best way to go.

Kajabi: The Good and the Bad

The Pros – What We Love About Kajabi

  • The integrated marketing suite. Kajabi’s marketing suite in-house of tools, which includes email marketing and automation are specifically designed to be designed for businesses, so you don’t have to connect with any other third-party service for that!
  • The software that creates sales funnels. Another of the platforms most-loved selling points The Pipeline Builder. Pipeline Builder lets you make use of proven and easily understood blueprint templates – no need to overcomplicate yourself!
  • The ability to customize without limitations. From designing professional-looking course websites all the way to the custom name, Kajabi lets you customize according to your own preferences – and even build your brand from scratch.
  • The user-friendly and simple site and course editors. Making content using the site and course creator software was never this easy and quick, as it requires less time and effort to complete the task.
  • Unlimited integrations. Apart from native integrations to the ten marketing, e-commerce and analytics solutions, connecting to Zapier’s app allows you to look and select from more than one thousand non-native platforms for better efficiency.
  • Building worthwhile relationships with fellow instructors and students. Kajabi’s Community feature allows you to connect with students enrolled in any of your courses. It also lets you connect, network, and celebrate with tons of teachers who happen to be in the same shoes as you.

The Cons – What We Don’t Like

  • The steep pricing plans. Three pricing options offered by Kajabi cost more than the average monthly rates offered by other services. There’s no free option available either.
  • There is no built-in tool to issue certificates. It is possible to connect to a third-party certificate application if you intend to make custom-designed certificates that are of different types.
  • Insufficient tools for instructor-student engagement. We’re not happy about the absence of specific features, including proper discussion forums and the ability to randomly assign the assignments or quizzes. Kajabi Marketing Pipeline

An Overview of the Kajabi Features

Ease of Use and Experience

One thing that we like about Kajabi is its surprisingly simple user experience. For one, most of the platform’s user interface (UI) is organized. If you check the screen menu, you’ll notice that all features are divided into five major sections – Website Products, Sales Marketing, and People. The design of the menu leaves no space for obstruction, since some of the features that are related to specific sections are able to be collapsed. The UI layout is very consistent and reflects Kajabi’s “all-in-one” hallmark. You can build an online landing page, change your course, and even engage with other instructors on the same site.

It has a search assistant tool that can be useful when you need to search for something that may be difficult to find. The Kajabi Assistant can be found in the top of the dashboard in the shape of a search bar and it lets you look for items and tools on the site by typing in the search terms. As mentioned previously, both Kajabi’s website builder and course builder sections can be dragged and dropped which makes the process easier without the need to know how to navigate the site. Kajabi is a more streamlined learning curve compared to several of its peers. It is also compatible with other languages than English for those who want to share your content with broader audience.

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Course Design and Engagement

Product Blueprints

Once you explore Kajabi’s course design feature, you will soon encounter a list of course or product templates, or the way it calls them blueprints. Each of the blueprints for products varies in structure and type and can be customized to meet the needs of any instructor.

Included among the listed blueprints are Mini Courses, Online Courses as well as Drip Courses. Mini Courses are short-form quick courses that are usually created in order to increase brand recognition, while Online Courses are full-version courses that have a complete structure of content that are designed to provide a “world-class” educational experience. Drip courses, on the other hand, are courses which are planned over a set series of weeks or days. Also known as Evergreen Training courses, it’s an efficient method of sharing your content when you and your students are busy working on other projects.

Kajabi might be regarded by many as a renowned premium course maker. But, aside from the course types, the product blueprints allow you to make a membership site where your customers can enjoy exclusive content and a coach session lasting 12 weeks. You can also download a blank template that allows you to create your own course or product completely from scratch!

Categories Posts, Categories, as well as Content Uploads

If you continue to look into the course builder, you’ll notice the outline of the sections and lessons that have been automatically added when you select one of the blueprints for your course. In Kajabi’s instance, these segments and classes are referred to as groups and posts respectively. The posts are where you can insert different types of content, including text, video, and images, while the categories serve as folders in which the posts are kept.

You may also incorporate subcategories for posts in one category in order to arrange your content in a flexible way. You may also move and rearrange the outline. Kajabi accepts a broad range of media and text files that can be used to add to your posts, such as MOV and MP4 files, MP3 and WAV files, PDFs and Word documents. Upload any of them through your computer’s folders or file-sharing cloud platforms like Google Drive and Dropbox. You can even copy and paste existing URLs of your video to your posts!

Like a few select platforms for creating courses, Kajabi allows you to utilize the bulk upload feature. Like the name implies that you can upload all the files you have uploaded to your courses on one page. This can be useful particularly if you’re working on other things.

Course Player Templates

Kajabi provides a selection of more than 10 themes for courses. Contrary to other LMS platforms that only allow you to be given the option to choose the theme you want to use, Kajabi lets you have the option of choosing different themes for various products. Similar to the course outline builder, it’s relatively simple to modify any of the themes to match your preferences. You can also incorporate elements of your company’s image, such as the logo images, fonts, and designs into your course player to cultivate your own personal style. Kajabi Marketing Pipeline

Quizzes and Student Interactions

Kajabi has a quiz feature called Assessments where you get to make quizzes and assignments and add them as part of your curriculum. Assessments are an effective method of determining if your students learned something from the course you’ve taught them. With the assessments feature, you get to select from three main question types: multiple-choice, paragraph-style, and multiple-selection. You can also set an acceptable score to encourage your students to be more engaged with your material more.

In addition aside from that, the LMS site has also made progress in creating spaces for teachers and students to connect. Through the Community feature your learners are given access to comment and interact with any of your courses via their dashboards. You can even write in your blog posts for discussion with other students your previous lessons and also your future content. The community feature is available as a separate feature or as an element of membership area.

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Website Design and Customizability

Why should you upload your course materials to your web domain as well as WordPress site when Kajabi has the platform and tools to build one on the platform? Kajabi offers unlimited web hosting across 3 pricing options. The best part is that you’re assured of instant safety and security with an automated SSL certification, as well as the support of a team to manage your site.

You’re also given the liberty to customize your domain, as well as choose from a wide array of unique, professional themes, which you can personalize to your heart’s content! The possibilities don’t end there: If you’re an expert in edupreneurship and are a member of the Growth plan and higher, you get to download custom-designed themes designed to meet your ever-growing needs, plus take away any Kajabi brand names and then replace it with your personal brand!

Page Builder

Like the course builder we’ve mentioned previously, Kajabi’s page builders lets you modify any of the available themes on the website using a variety of user-friendly and intuitive editing tools. Upon further exploration, you will be greeted with customizable sets of blocks and sections. They’re basically like post categories, and categories from when we’ve discussed how to build courses. Blocks are referred to as the elements that make up the site’s content which includes text, media files, or clickable icons. Sections are, however, are formed by multiple neatly-arranged blocks.

There are over 40 pre-designed section templates you can pick from the page builder’s dashboard. As we’re all glued to our smartphones and tablets nowadays it is logical for Kajabi to make your website automatically adjust to a mobile layout. It’s even possible to go the extra mile by picking the element of your site you would like for your member learners to view. With all the necessary tools to make your site look however you want it to appear the page builder from Kajabi is not only super flexible but also easy to manage.

Blogging and Other Useful Website Features

Other LMS platforms may not have this, but Kajabi allows you to make an area on your site that is dedicated to your blog, where you can post comments and updates on your course content. If you’re looking to get the most out the Kajabi-made website, the service provides you an area where you can post your blog posts without limitations. It is possible to begin with your blog posts by creating one using an editor for text. You can include SEO elements if you’d like to expand your reach or group your posts into various categories, and even customize how you want your entire blog section to look.

Kajabi’s built-in blogging capabilities might not be on with WordPress or Blogspot, but it has enough tools to allow it to be managed. Additionally, you can also create podcasts that you can promote on your site. You can upload audio recordings of your podcast that will be hosted on the website and then distributed to major podcast listening platforms such as iTunes Podcasts as well as Spotify. If you upload podcast episodes, you have two options: either release it as a public podcast for free or make an exclusive private one that only your members have access to. Kajabi Marketing Pipeline

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Marketing and Sales and Marketing

A big part of what makes Kajabi so well-liked among entrepreneurs is its slew of marketing and sales tools that are highly user-friendly and easy even for those who aren’t marketing experts to utilize!

E-mail and Affiliate Marketing

A big draw among the crowd, Kajabi’s built in E-mail marketing functions allow you to send e-mails about your course and website to your subscribed member students while seated on the platform. But you may be surprised that it can do more than just send e-mails. With the aid with Kajabi Automations, you get to build automated sequences of emails that are triggered by different kinds of user actions. For example, when a student logs in successfully to one of your courses after checking out, a welcome message will be automatically delivered into their email inbox. If the course performs poorly then an upsell message is sent to suggest an improvement Kajabi Marketing Pipeline

You can create as many e-mails to your campaign as you like and then schedule them in accordance with your preferences. You can even select which members of your group are eligible to receive these messages. E-mail management has never been this comprehensive yet easy to handle. Unlike other LMS websites, Kajabi already provides you with e-mail marketing tools that will not require connecting to other third-party platforms to make things work.

Apart from that, Kajabi also has an affiliate marketing function which allows you to designate some of your members as affiliates who can help in promoting your site on behalf of you. In addition to paying them the commission rate, you may also track their performance to see how well they contribute to boosting your conversion and click rates. Kajabi Marketing Pipeline

Pipeline Builder

Another one of Kajabi’s overall standouts are the Pipeline Builder, where you are able to design specialized marketing funnels without a lot of difficulties. While other platforms provide similar features, which require more time and effort, Pipeline Builder is a breeze to use. Pipeline Builder is designed to be extremely simple and quick that even beginners can benefit from it. This stunning feature lets you select from a variety of pre-designed funnel designs or pipeline blueprints. These include the following:

  • Freebies – to be used whenever you’d like to offer the freebie to lead magnet to build your email list
  • Sales Page OVO – for any time you wish to convince your target public to buy your product via the sales page
  • Product Launch OVO – to use any time you’re launching a course or other product
  • Zoom Webinar OVO is a great option for any time you wish to promote your products through web workshops
  • Free Book OVO is a great resource for whenever you want to showcase your content the free digital book that you can download
  • Coaching Campaign OVO – for when you’re trying to promote your courses through an array of coaching sessions
  • Blank blueprint – for whenever you’d like to construct your sales funnel from starting

Once you select from any of the pipeline blueprints, Kajabi automatically creates pages and e-mails that you’ll have to put together to make an efficient sales funnel. You can customize how you wish your funnel to appear to your audience. You could even alter the look of your checkout and landing pages, for example changing the design to a different theme The library is filled with 40+ page templates that you can select from.

Prices and Payment Methods

Kajabi lets you integrate seamlessly with payment gateways like Stripe and PayPal so that your students are able to select one of them to pay for your classes. Stripe is a popular payment method that accepts credit and debit card transactions, as well as certain e-wallet providers across the world. PayPal, on the other side, is an option to subscribe as well as multi-payment plans. There aren’t any urgent fees for transactions on the part of Kajabi because all your earnings are instantly transferred into your account at the banks.

For the pricing, Kajabi offers customers a variety of pricing options of options to select from. You can choose to make your student pay for services at different time frames (one-time or subscription and several payments) or give them away to them for free. You also have the option to choose whether you’re planning to charge a set amount for one product or multiple products, and set specific dates that your students can access your products within a specific time frame. You also get to generate coupons to encourage your customers to purchase the products you offer. Kajabi Marketing Pipeline

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Integration with Third-Party Services

Kajabi may have a plethora of built-in services needed to develop and promote your courses however, you also have the option to connect to third-party apps for an added boost in functionality. The platform is currently able to support ten native integrations, including the well-known analytics service Google Analytics and app automation service Zapier. Zapier comes in very handy because it allows connections with hundreds of other third-party applications and tools, ranging including e-commerce and user experience.

Training and Customer Support Resources

When it comes to customer support, Kajabi has a bigger advantage over the rest as it’s among the only course creation platforms which provide 24/7 live chat support. Contrary to similar services that offer customer support, Kajabi’s team is available to assist you when you’re having difficulties in creating an online course or website, in addition to other crucial issues, anytime and wherever. However, it’s important to note that this 24/7 support is available to instructors who are subscribed to the Growth plan and above – for basic users live chat is available for certain times and days on weekdays. Nonetheless, Kajabi’s approach to customer service has been well-received by many of the instructors who use it to create relevant educational content. Kajabi Marketing Pipeline

In terms of tools to train, Kajabi provides an array of options to use resources to master and then become proficient with. Kajabi Hero University Kajabi Hero University is packed with tutorials, courses and educational content specifically designed for educators and edupreneurs, to help them jumpstart or improve their position in the world of course design. You’re also invited to every day Q&A webinars that feature prominent experts from various fields as guests, plus when you’re looking for more information and tips assistance, the help section is available to help you along the way. In addition to Kajabi’s Hero University, there is also a Kajabi Hero Rewards program in which course creators are rewarded with many sweet perks when they achieve their objectives.

What Else is Missing in Kajabi?

Kajabi may be a great all-in-one tool to design and market your course content, but we have to take care of a few essential things that are not being addressed. Most of them would have been very useful to improve the experience. Here are the following things we’d like to see included in Kajabi’s system soon:

  • Built-in tools that issue certificates and credentials. While some provide this service, instructors who use Kajabi will often require a connection to third-party software which specialize in issuance of certificates, such as Accredible.
  • More diversity in question types. While we are pleased with the way that the platform handles assessments within courses, we’d like for the lack of different types of questions as well as randomization of these types – to be addressed soonest.
  • Other payment options. As of this writing only transactions made through Stripe and PayPal can be accepted. Not only that, we don’t understand why there are certain limits too.
  • A public API key. This would have been useful for creating custom integrations such as letting your subscribed students log in with the single sign-in option in other apps.

Alternatives to Kajabi

Kajabi might have the most of the features an edupreneur could ever dream of. But due to its high price plan and a plethora in features it could cause some to be turned off. If you’re looking for alternatives that share commonalities in comparison to Kajabi in terms of performance and reliability We’ve provided a list of worthy competitors you might think about in making your choice. Kajabi Marketing Pipeline

  • New Zenler is an online course platform that provides all-in-one solutions similar to Kajabi. The only significant difference is the cost beginning at just $67 per month You can design unlimited courses and market to your audience of choice without worrying about the cost!
  • Podia isn’t just claiming to be user-friendly. It’s also extremely simple to use, and much more user-friendly than Kajabi! While you get to benefit from marketing features, it’s much lighter than Kajabi. However, when you consider the budget-friendly cost it’s easy to see the ways Podia is a great choice for DIY entrepreneurs getting into the business.
  • While Kajabi isn’t a reputable platform and lacks advanced quiz features, Thinkific makes up for these features. With a beginner-friendly price range It certainly has greater features that the other, and this includes live lessons and a built-in app integrations store.
  • Teachable is like Thinkific in the way it functions. But, we need to appreciate the way that Teachable can integrate additional payment options, as it can support Google Pay and Apple Pay, two gateway services Kajabi is not able to offer. You can also avail one-on-one coaching as well as other essential features.

Conclusion

In the end, Kajabi successfully knocks it out of the park by offering a wide range of options that most entrepreneurs utilize. It sure does offer all the features you need, from intuitive functions needed to design a professional website , to the impressive built-in marketing suite with the inclusion of easy-to-understand plans for sales funnels, as well as effective e-mail marketing tools.

There are a few instruments that aren’t there for example, the issuance of certificates in particular. Also, with its high cost, it may not be the wise choice among the budget-conscious. We do recognize that while Kajabi is great as an all-in one solution for course creation, it will always have limits. That doesn’t stop it, however, from becoming a favorite among experienced business owners and creators!

If you’re still looking to find an LMS that gives you all you require in one place, Kajabi is something you ought to seriously look into.

FAQ Kajabi Marketing Pipeline

What is the meaning of Kajabi translate to?

The word “Kajabi” derives from a word with Islamic (or Arabic origin, which translates to “to fly.”

Do I have the ability to sell physical items on Kajabi?

Yes! In addition to the normal classes, you can also sell physical items on Kajabi. You can even connect with Shopify to create a fully-functioning e-commerce shop on the platform!

In terms of e-mail marketing, is it possible that Kajabi could be able to replace MailChimp?

Since Kajabi already includes E-mail marketing tools integrated into the platform, it’s logical that it’s enough to replace third-party programs like MailChimp. However, if you want to use it, Kajabi still allows you to integrate with it and other applications as well.

Are you sure that Kajabi mobile-friendly?

Yes! Kajabi even has a mobile app to ensure that you and the members who have subscribed have access to all course materials even when in the move. Kajabi Marketing Pipeline

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