A myriad of learning management systems (LMS) platforms come with various important features can be utilized when you write content that is meaningful. Although there are plenty of sites that let you make use of advanced marketing tools to advertise the courses you offer to your desired viewers, other platforms might not provide all the features. While some provide easy-to-use tools to build courses, there’ll also be few that may offer editing features that are so complex that it turns its users off.
Within the sea of online course platforms, there are a few that provide more than a simple editing interface, but also an array of marketing and sales functions. Additionally, they also offer almost everything you could think of such as 24/7 assistance and training resources to top-notch analytics. All-in-one course platforms let you explore beyond your limits and one of the platforms which can provide this is Kajabi.
In a nutshell: Kajabi: What exactly is Kajabi? Kajabi Marketing Strategies
Kajabi is an internet-based platform which lets you create and sell your course content to your customers. The company is advertised as an all-in-one solution, Kajabi provides edupreneurs from all walks of life with optimized and essential features needed to not just build a professional-looking site for your courses, but let them grow to new heights. Kajabi has been praised by the media and considered to be one of the top online course platforms, gaining an overwhelmingly positive rating of 4.6 out of 5 on Trustpilot.
What is it that makes Kajabi so popular and well-liked among its users? Well, there are quite many factors that make this platform very convenient for everyone to use. First, it’s the ease of use. From the course creation to marketing and sales, nearly all of the Kajabi features can be easily accessible to those who are only beginning to get started in the world of e-learning. The majority of them are advanced, which gives instructors who administer the course an advantage over others. Additionally, it lets budding entrepreneurs like you to run and create an online course without having to go to another place if something else is not available. Kajabi offers all the equipment that one could need in order to live up the ‘one-stop-shop label.
What Can It Do? Do?
There are many kinds of methods that Kajabi can do as an all-in-one e-course solution. We’ve compiled a list, in bullet form of the most important characteristics that you might want to watch out for in the event you’re considering using it. In essence, Kajabi allows you:
- Create engaging and interactive courses with a wide array of customizing tools, media files, and templates that you can pick according to your preference;
- Create a visually appealing website to display your course materials and materials, as well as your own blog to keep your students informed about the latest developments;
- Effectively utilize the landing page, checkout pages and other viable methods to increase your profits, further your reach to the limit and boost conversion rates.
- Choose how you wish to bill your courses and other products to your students – whether it’s a one-time payment or a monthly subscription
- Build effective sales funnels without any difficulties by making use funnel templates and funnel blueprints;
- Use its own marketing and analytics software with email marketing and CRM as well as automation tools.
- Manage and create your affiliate links, and
- Explore a variety of community and training tools, with the addition of Kajabi University.
The Big Names Who Have Utilized Kajabi
Kajabi is used and trusted by over 16,000 businesses and big-name personalities. Kajabi is the preferred choice of many of the most well-known people who come from different sectors, including the expert in online marketing Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard, fitness expert and entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi is the home of thousands of courses which are accessed and explored by more than 35 million students from all over the world. At the time of time of writing Kajabi is generating more than $650million in revenue since its establishment in 2010.
Kajabi’s Pricing Strategies
The three pricing plans Kajabi provides are different than other online course-making services in that they’re more expensive. With monthly rates that start at just $119, it’s not surprising that it can be a hindrance for some who might want to give the service a shot. With the abundance of features that are included within each plan, pricing is understandably reasonable.
Kajabi’s pricing plans begin by offering the Basic plan that costs $149 per month or $119/month when billed annually. In this plan, you get to create three products, reach a maximum of 1000 active users, as well as design a website that you can customize with tools fully provided by the platform. Also included are unlimited pages for landing webpages, unlimitted marketing e-mails and access to unlimited useful resources, such as one-on-one customer support and Kajabi University.
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In addition to basic plans, there is the Growth plan that happens to be the most sought-after plan on the platform with a monthly cost of $199 or $159/mo if paid annually. There is also the Pro plan at $399 monthly or $319/month annually that is loaded to the brim with every feature you’d want when you are creating and selling your courses. Kajabi does not currently offer any free plans. However, a 14-day no-cost trial is available for each of the three plans. An extended trial that lasts for up to 30 days also available on selected blogs. If you want to test the waters to determine if Kajabi is the right fit for you, the short trial offer is the best method to start.
Kajabi: The Good and the Bad
The Pros and Cons – What We Really Like About Kajabi
- The built-in marketing suite. Kajabi’s marketing suite in-house of tools, which includes email marketing and automation are optimized for businessuse, and you won’t need to integrate with third-party solutions for that!
- The sales funnel software. Another of the platforms most-loved selling points, the sales Pipeline Builder lets you make use of well-tested and accessible blueprint templates. No need to overcomplicate yourself!
- The ability to customize without limitations. From designing professional-looking course websites up to the customized name, Kajabi lets you customize according to your own preferences – and even create your own brand from scratch.
- The user-friendly and simple site and course editors. Making content with the site and course creator software was never this easy and quick, as it requires less time and effort to finish the job.
- Infinite integrations. Aside from native integrations that integrate with 10 e-commerce, marketing and analytics solutions, connecting to Zapier’s app lets you to explore and choose among more than a thousand non-native platforms to increase efficiency.
- Making lasting connections with fellow instructors and students. Kajabi’s community feature lets you connect with students in your classes. It also lets you network, connect, and share your joy with hundreds of teachers in the same shoes as you.
The Cons – What We Don’t Like
- The pricing plans are hefty. Three pricing options offered by Kajabi cost greater than the typical monthly prices that other providers offer. There’s no free option available neither.
- There is no built-in tool to issue certificates. You may need to connect to a third party certificate app if you plan to design custom-made certificates of various types.
- Insufficient tools for instructor-student engagement. We’re not happy about the absence of specific features, like proper discussion forums and the ability to randomize the assignments or quizzes. Kajabi Marketing Strategies
An Overview of the Kajabi Features
Easy of Use and Experience
One thing that we like the most about Kajabi is its surprisingly simple user experience. First, the majority of the platform’s user interface (UI) is structured. If you check the dashboard menu, you will notice that all features are divided into five major sections – Website, Products, Sales, Marketing and People. The menu’s design is clear and free of confusion, as certain aspects that belong to a specified section are collapsible. The UI layout is very consistent that reflects Kajabi’s “all-in-1” brand name. You can build a landing page, modify your course and interact with your fellow instructors on the same site.
It has a search assistant tool that is useful when you need to search for something difficult to find. The Kajabi Assistant is located at the top of the dashboard, in the form as a “search bar and allows you to search for tools and items on the site by typing in the keywords. Like we said that both the Kajabi courses and site builder sections are drag-and-drop which makes the process easier without having to know how to navigate it. Kajabi is a more streamlined learning curve compared to several of its peers. It also supports multiple languages other than English if you wish to expose your content to broader audiences.
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Course Development and Engagement
Product Blueprints
Once you explore Kajabi’s course design feature, you will be able to see a collection of product or course templates or the way it calls them blueprints. Each of the product blueprints is different in its structure and style and can be easily modified to suit the needs of instructors.
In the blueprints that are listed are Mini Courses and Online Courses as well as Drip Courses. Mini Courses are short-form , quick courses that are usually created in order to increase brand recognition, while online Courses are full-version courses with a complete content structure created to offer an “world-class” educational experience. Drip courses, on the contrary, are classes that are scheduled for the course of a specified number of weeks or days. Also known as Evergreen Training courses, it’s an efficient way to share your content when you or your students are busy working on other projects.
Kajabi might be regarded by many as a renowned premium course-maker. But, aside from the courses, the blueprints let you create a membership area where your customers can enjoy exclusive content as well as a coaching session lasting 12 weeks. There’s also a blank template which allows you to design a course or product completely from the ground up!
Categories, Posts, and Content Uploads
When you look into the course builder, you’ll see the outline of the sections and lessons that have been automatically added if you choose one of the blueprints for your course. In the case of Kajabi, these parts and the lessons called post categories as well as category, respectively. Posts are the places where you put in different kinds of content, including text, video images, and text, while the categories act as folders in which the posts are kept.
You may also incorporate subcategories of posts within one category in order to organize your content more flexiblely. You may also alter the outline by dragging it around. Kajabi accepts a broad range of media and text files to be added to your posts, including MP4 and MOV files, WAV and MP3 files PDFs and Word documents. Upload all of them directly through your computer’s folders or via cloud-based file sharing platforms like Google Drive and Dropbox. You can duplicate and paste URLs of your videos to your posts!
Like several other platform for making courses, Kajabi allows you to utilize the bulk upload feature. As the name suggests it allows you to upload all the files you have uploaded to your course in the same tab. This can be useful, especially if you’re busy working on other things.
Course Player Templates
Kajabi has a variety of over 10 themes for course players. Unlike other LMS platforms where you’re only allowed to select only one of three theme options, Kajabi lets you have the freedom to choose different themes for different products. Like the outline builder, it’s relatively simple to modify any theme to match your preferences. You can also incorporate elements of your company’s image including logos, images, and font designs , into your course player in order to give it a your own personal style. Kajabi Marketing Strategies
Quizzes and Student Interactions
Kajabi includes a quiz function called Assessments. It allows you to make quizzes and assignments and add them as part of your course. Assessments are an effective way to assess the extent to which your students gained from the lessons you’ve provided them. Through the assessment option, you are able to choose between the three primary types of questions: multiple-choice multi-selection, or paragraph-style. You can even set an acceptable score to encourage your students to be more engaged with your material more.
Aside from that in addition, it is also important to note that the LMS website also has been able to make strides in providing spaces for teachers and students to connect. With the Community feature, your students are able to interact and comment on any of your courses through their dashboards. You can also write your blog posts to discuss with the rest of them your lessons from the past and your upcoming content. The community feature is available either as a standalone feature or as component of your member area.
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Website Design and Customizability
Why share your course contents to your web domain or WordPress website when Kajabi provides the platform and tools you need to make one within the platform? Kajabi provides unlimited web hosting on all three plans of pricing. What’s awesome about it is you’re guaranteed instant security and security through an automated SSL certification, as well as a team to help maintain your site.
Additionally, you have the freedom to customize your domain, and also pick from a variety of premium, unique themes, which you can modify to your liking! It doesn’t stop there: if you’re an expert edupreneur and have signed up to the Growth plan and above you are able to download custom-designed themes designed to meet the ever-changing needs of your business as well as remove all Kajabi brand names and then replace that with your custom-designed theme!
Page Builder
Like the course builder that we’ve discussed previously, Kajabi’s page builders allows you to alter any of the themes on the website using a variety of intuitive and easy-to-handle editing tools. Upon further exploration, you will be greeted with a variety of customizable blocks and sections. They’re similar to post categories, and categories from when we discussed our course building tool. Blocks are the components that comprise the site’s content which includes text, media files or clickable icons. Sections on the other hand are made up of multiple neatly-arranged blocks.
There are over 40 pre-designed section templates that you can pick from the page builder’s dashboard. As we’re all glued to our smartphones and small tablets these days, it makes total sense to use Kajabi to let your site automatically adjust to mobile-friendly layout. It’s even possible to go the extra mile and select the element of your site you would like for your member learners to see. With all the tools you need to create your website however you want it to appear Kajabi’s page builders are not just incredibly flexible, but also quick to handle.
Blogging and Other Web-based Features
Other LMS platforms might not offer this feature, but Kajabi lets you create a section of your website specifically for your blog. There, you can publish comments and updates on the content of your course. If you want to make the most of your Kajabi-made site, the service provides you an area where you can do so without limits. Start by creating the blog post by making one using Text Editor. It is possible to include SEO elements if you’d like to expand your reach and organize your blog posts into various categories, and even customize how you would like your blog’s entire section to appear.
Kajabi’s built-in blogging features may not be as on the same level as WordPress or Blogspot However, it comes with enough tools to allow it to be managed. Additionally, you can also create podcasts to promote on your site. You can upload audio recordings of your podcast to be hosted on the website and distributed to major podcast listening platforms such as the Apple Podcasts platform and Spotify. When you upload an episode of your podcast there are two options: either release it as a podcast that is public for free or make an exclusive private one that only your members are able to access. Kajabi Marketing Strategies
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Marketing and Sales and Marketing
Part of what makes Kajabi so well-liked among entrepreneurs is its slew of sales and marketing tools that are highly easy and straightforward to even non- marketing experts to make use of!
E-mail and Affiliate Marketing
A huge draw among the masses, Kajabi’s built-in E-mail marketing functions allow you to send e-mails that are related to your course or websites to your members who are subscribed students from the comfort of the platform. But you may be surprised that it can do more than just send e-mails. With the aid from Kajabi Automations, you get to create automated sequences of emails that are triggered by various user actions. For instance, if your student successfully logs into one of your classes after checking out, a welcome message will be automatically delivered directly to the student’s inbox. If another course is not performing then an upsell message is sent to suggest improvement Kajabi Marketing Strategies
You are able to create as many e-mails to your campaigns as you want and schedule each one in accordance to your preference. You can choose the members you want to receive those messages. E-mail management has never been this complete and easy to manage. Contrary to other LMS sites, Kajabi already provides you with e-mail marketing tools that don’t require the integration with third-party platforms to make things work.
Apart from that, Kajabi also has an affiliate marketing option where you get to assign certain members of your group as affiliates in order to advertise your website on behalf of your company. Alongside paying them a commission it is also possible to track their performance to see how well they contribute to increasing your conversion rates and click rates. Kajabi Marketing Strategies
Pipeline Builder
Another one of Kajabi’s overall top features can be its Pipeline Builder, where you can create custom marketing funnels with no overcomplicating issues. While other platforms have similar features, which require more time and effort and effort, this Pipeline Builder is designed to be so quick and easy that even the uninitiated can benefit from it. This amazing feature allows you to choose from a set of pre-made funnel blueprints or templates for pipelines. They include:
- Freebies are great for when you’d like to provide a freebie as a lead magnet to build your email list
- Sales Page OVO is a great option whenever you want to persuade your audience to buy your product via the sales page
- Product Launch OVO – for any time you’re launching a course or another product
- Zoom Webinar OVO – for occasions when you need to advertise your product via web seminars
- Free Book OVO – to use whenever you want to market your content the free digital book that you can download
- Coaching Campaign OVO is for whenever you’re promoting your classes through a series of coaching sessions
- Blank design – for when you want to build an effective sales funnel right from the beginning
After you pick one of the blueprints for a pipeline Kajabi will automatically generate pages and e-mails that you’ll need to pull off an effective sales funnel. You can customize how you would like your sales funnel to look to your customers. You can even alter the design of your checkout and landing pages, for example you can change the theme to something different The library is full of 40+ templates for landing pages that you can choose from.
Optional Payment Options and Price
Kajabi allows you to integrate seamlessly with payment gateways like Stripe and PayPal to ensure that your students can choose one of them to pay for your courses. Stripe is the common payment option that allows debit and credit card transactions, as well as certain e-wallet providers across the world. PayPal however, on the contrary side, is an alternative for subscribers and multi-payment plans. There are no pressing charges for transactions on Kajabi’s side because all your earnings will be immediately transferred into your account at the banks.
For pricing options, Kajabi provides an array of options for you of pricing options. You can either charge your students for your services at different times (one-time, subscription, and multiple payments) or give them away at no cost. You can also choose to select if you’re going to charge a set amount for a single product or a number of products, and set specific dates that your students can access your products within a certain time frame. You can also create coupons to encourage your target audience to buy the products you offer. Kajabi Marketing Strategies
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Integration with Third-Party Services
Kajabi is a host of built-in features to help you make and market your courses, but you also have the option to connect to third-party apps for an added boost in functionality. Kajabi currently has the integration of ten natively-built integrations, such as the well-known analytics service Google Analytics and app automation service Zapier. Zapier comes in very handy since it allows you to establish connections to hundreds of third-party apps and tools including e-commerce and user experience.
Customer Support and Training Resources
In terms of customer service, Kajabi has a bigger advantage over its competitors because it’s one of the few platforms for creating courses that offer 24/7 live chat support. Unlike some similar services that offer customer support, Kajabi’s team is always available to help you whenever you’re having difficulties in creating pages or courses, among other crucial issues, anytime and wherever. It’s crucial to note that this 24 hour feature is available for instructors who are subscribed to the Growth plan and above – for basic users, live Chat support can be scheduled at specific times and on certain days on weekdays. However, Kajabi’s method of customer service has been well-received by many of the instructors who use it to develop relevant educational content. Kajabi Marketing Strategies
In terms of training tools, Kajabi offers an array of options to use resources to learn and get used to. Kajabi Hero University Kajabi Hero University is packed with tutorials, classes, and informative content especially designed for educators and edupreneurs to help them get started or increase their standing in the field of course development. Additionally, you can attend weekly Q&A-style educational webinars featuring prominent experts from various areas as guests. Additionally If you’re in search of additional information and tips assistance, the help section is always there to guide you in the right direction. Alongside Kajabi’s Hero University, there is also a Kajabi Hero Rewards program, where course creators can earn numerous sweet rewards when they meet their objectives.
What Else is Missing in Kajabi?
Kajabi might be a fantastic all-in-one platform to develop and market your course content However, we need to address a few vital things that are not being addressed. The majority of these would be extremely useful to enhance the user experience. These are some of the things we’d like to see included in the Kajabi system shortly:
- Built-in tools that issue certificates and credentials. Although some of them offer this option instructors using Kajabi frequently will require connecting to third-party applications that are specialized in the issue of certificates, such as Accredible.
- More diversity in question types. While we may appreciate the system’s handling of assessment within courses, we wish for the lack of options for question types as well as randomization of these types that is addressed as soon as possible.
- Additional payment options. As of the moment there are only two options for transactions: Stripe and PayPal are accepted. Not only that, but we aren’t sure if there are limits also.
- A public API key. This could have been helpful in making custom integrations, such as letting your subscribed students login using a single sign-in option with other apps.
Alternatives to Kajabi
Kajabi might have the most of the features an Edupreneur could dream of. But due to its high price plan, and the lack in features it may cause some to be turned off. If you’re seeking alternatives that have collective similarities in comparison to Kajabi regarding reliability and performance we’ve listed a few worthy competitors you might think about in making your choice. Kajabi Marketing Strategies
- New Zenler is an online course platform that provides all-in one solutions similar to Kajabi. The only major difference is the cost beginning at just $67 per month, you can create unlimited courses and sell to your target audience without worrying about the cost!
- Podia doesn’t just claim to be user-friendly. It’s also extremely easy to use, much easier than Kajabi! Although you can utilize marketing tools, it’s much lighter than the other. With the extremely affordable cost we can understand the way Podia is a great choice for DIY entrepreneurs getting into the business.
- While Kajabi isn’t a reputable platform and lacks more advanced features for quizzes, Thinkific makes up for the shortcomings. With a price that is affordable for beginners, it sure does offer greater features that the other as well as live lessons and an integrated app integration store.
- Teachable is similar to Thinkific in the manner it functions. But, we need to appreciate the way that Teachable can integrate additional payment options, as it supports Google Pay and Apple Pay which are two gateways Kajabi doesn’t have. It also lets you utilize one-on-one coaching as well as other essential features.
Conclusion
Overall, Kajabi successfully knocks it out of the park for having nearly all the options that most entrepreneurs utilize. It sure does offer the essentials anyone must need including the intuitive features needed to design a professional website , to the impressive integrated marketing suite, which includes the addition of simple plans for sales funnels, as well as effective e-mail marketing tools.
There may be a few tools missing like the issue of certificates specifically. Also, with its high cost, it may not be the right choice among the budget-conscious. However, we understand that, while Kajabi does great as an all-in one solution for course creation but it’s not without limits. However, that doesn’t stop it but it is a popular choice among established creators and businesses!
If you’re still looking to find an LMS that can provide everything you require on one platform, Kajabi is something you ought to seriously consider.
FAQ Kajabi Marketing Strategies
What does the word Kajabi translate to?
The word “Kajabi” originates from the word “Kajabi,” which is of Islamic or Arabic origin that means “to take flight.”
Can I sell physical goods on Kajabi?
Yes! In addition to the normal courses, you can also sell physical products through Kajabi. You can also integrate with Shopify to create a fully-functioning e-commerce shop on the platform!
In terms of e-mail marketing Is it possible that Kajabi could be able to take over MailChimp?
Because Kajabi already includes the tools for marketing via email built within the platform, it makes sense that it’s adequate to replace third-party applications such as MailChimp. If you do want to use this feature, Kajabi still allows you to connect it with other applications too.
Does Kajabi mobile-friendly?
Yes! Kajabi even offers an app for mobile devices to ensure that you and your subscribed members can access all your courses even while in the move. Kajabi Marketing Strategies
