A myriad of learning management systems (LMS) platforms come with many essential features that you can utilize whenever you create meaningful content. Although there are plenty of sites that let you make use of modern marketing tools to market your courses to your target viewers, other platforms might not offer all of those things. And while some offer easy-to-use tools to build courses, there’ll also be few that may provide editing options so complicated that it turns off its users.
In the sea of e-course platforms There are a handful that provide more than a simple editing interface, but also a myriad of marketing and sales functions. And on top of that they also provide you with nearly all you can think of such as 24/7 assistance and training tools to top-of-the-line analytics. All-in-one platforms for courses allow you to go beyond the limits of your abilities, and one of those which can provide this is Kajabi.
At a Glance: Kajabi: What exactly is Kajabi? Kajabi Next Brendon
Kajabi can be described as an online service that allows you to create and sell your content to your audience of students. Branded as an all-in-one service that provides entrepreneurs from all aspects of their lives with the most efficient and essential features needed to not only create a professional site for your courses, but help them rise to new heights. Kajabi is widely praised and is regarded as one of the best online courses platforms, earning an overwhelmingly positive score from 4.6 out of 5 on Trustpilot.
What is it that makes Kajabi so popular and well-received by its users? Well, there are quite numerous reasons that make the platform very convenient for everyone to utilize. Firstly, it’s the extreme user-friendliness. From course creation to marketing the majority of Kajabi’s features have been designed so that they are digestible even for those who are just getting started in the world of e-learning. The majority of them are advanced, giving instructors an advantage over others. Lastly, it lets budding entrepreneurs like you run and develop an online course without having to travel elsewhere in case something is not available. Kajabi has all the available tools that anyone could require in order to live up to its ‘one-stop shop’ moniker.
What does it let you do? Do?
There are many kinds of ways that Kajabi lets you do as an all-in-one e-course solution. We’ve put together a list in bullets of the key features that you may want to watch out for when you’re thinking about using it. Simply put, Kajabi lets you:
- Create engaging and interactive courses using a variety of customizable tools such as media files, templates that you can pick depending on your preferences;
- Create a professional website that can present your course content and materials, as well as your own blog to keep your students informed about what’s new.
- Make the most of landing pages, checkout pages and other methods to boost your profits, further your reach over the boundaries and increase conversion rates;
- Decide how you would like to invoice your courses or other items for your students, whether it’s a one-time payment or a subscription for a month;
- Build effective sales funnels without any problems through the use of funnel blueprints and templates;
- Utilize its in-house marketing and analytics suite with the ability to send out e-mails and CRM as well as automated tools.
- Create and manage your affiliate links.
- Explore a variety of community and training tools and features, including the Kajabi University feature.
Famous Names that have Used Kajabi
Kajabi is trusted by over 16,000 businesses and famous personalities. It’s the choice of many of the most well-known people who come from different sectors, including online marketing expert Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard and fitness expert and entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi hosts thousands on thousands of courses that are used and explored by more than 35 million students from all over the world. As of this the time this article was written, Kajabi is generating more than $650million in revenue since its establishment in 2010.
Kajabi’s Pricing Strategies
The three pricing plans Kajabi provides are different from other online course creation services in that they’re more costly. With monthly costs that begin as low as $119, it’s not surprising that this might be an issue for those who would like to give it a try. But considering the huge amount of features that are included within each plan, the pricing is understandably reasonable.
Kajabi’s pricing plans begin with the Basic plan priced at $149 per month, or $119/month when billed annually. This plan lets you are able to design three products, garner an maximum of 1000 active users, as well as make a website that you can create with the tools offered by the platform. Additionally, you get unlimited landing webpages, unlimitted marketing e-mails and access to unlimited helpful resources, including one-on-one customer service and Kajabi University.
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Apart from the Basic plan, there is the Growth plan that happens to be Kajabi’s most popular plan with a monthly cost of $199 or $159/mo if paid annually. There is also the Pro plan at $399 monthly or $319/mo yearly, which is filled to the brim with all the features you’d like when it comes to creating and selling your courses. Kajabi does not currently offer an option to pay for the plan. However, a 14-day free trial is available for each of the three plans. A longer trial of as long as 30 days also available on selected blogs, so if you want to try the service and see if Kajabi’s the best choice for you, the short trial period is the ideal method to start.
Kajabi: The Good and the Bad
The Pros and Cons – What We Really Like About Kajabi
- The built-in marketing suite. Kajabi’s marketing suite in-house of tools, including automated e-mail marketing, and automation are designed to be optimized for businessuse, and it isn’t necessary to integrate with third-party solutions for that!
- The software for sales funnels. Another of the most popular features on the platform, the sales Pipeline Builder lets you make use of tested and understandable blueprint templates – no need to get too complicated!
- Unlimited customization. From designing professional-looking course websites down to the custom name, Kajabi lets you customize to your heart’s content – and even build your brand from the ground up.
- The easy and intuitive website as well as course editor. Making content using the site and the course creator software was never so simple and fast, since it requires less effort and time to complete the task.
- Unlimited integrations are endless. In addition to native integrations with the ten marketing, e-commerce and analytics tools, connecting to the app Zapier allows you to look and select from more than a thousand non-native platforms that can improve your effectiveness.
- Making lasting connections with students and fellow instructors. Kajabi’s Community feature allows you to interact with students in any of your courses. It also lets you network, connect, and share your joy with hundreds of teachers similar to you.
The Cons – Things We Don’t Like
- The pricey pricing plans. Kajabi’s three pricing plans are higher than the average monthly rate provided by other companies. There’s no free option available as well.
- There are no built-in tools for issuance of certificates. You might need connect to a third-party certificate software if you want to design custom-made certificates that are of different types.
- There aren’t enough tools to facilitate student-instructor engagement. We aren’t happy with the absence of specific tools, such as appropriate discussion forums as well as the ability to randomly distribute quizzes or assignments. Kajabi Next Brendon
An Overview of the Kajabi Features
User-Friendliness and Experience
One thing that we like the most about Kajabi is the shockingly easy user experience. For one, most of the platform’s User Interface (UI) is structured. If you may notice on the dashboard menu, you may find that all the features are divided into five major sections: Website, Products, Sales, Marketing, and People. The layout of the menu leaves no space for clutter, as some aspects that belong to specific sections are able to be collapsed. The UI design is very consistent, reflecting Kajabi’s ‘all-in-one’ trademark. You can create an online landing page, change your course, and even engage with other instructors on the same site.
It has a search assistant tool that is useful anytime you’re looking for something that may be difficult to locate. The Kajabi Assistant can be found in the top part of the dashboard in the form of a search bar, and it lets you look for items and tools within the site by entering the keywords. As previously mentioned, both Kajabi’s website builder and course builder sections can be moved and dropped which makes the process easier without the need to know how to navigate the site. Kajabi is a more streamlined learning curve than some of its competitors. It also supports multiple languages other than English in case you want to present your content to wider audiences.
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Course Creation and Engagement
Product Blueprints
If you take a look at Kajabi’s courses creation feature, you’ll soon encounter a list of course or product templates or what the platform calls them blueprints. Each of the blueprints for products differs in terms of structure and design and can be easily modified to fit any instructor’s needs.
Included among the listed blueprints are Mini Courses, Online Courses and Drip Courses. Mini Courses are short-form quick courses, which are typically designed in order to increase the brand’s value, whereas online Courses are full-version courses with a complete content structure that are designed to provide the “world-class” educational experience. Drip courses on the contrary, are classes that are scheduled for an established period of weeks or days. Also known as Evergreen Training courses, it’s an efficient method of sharing your content when you and your students are busy with other activities.
Kajabi might be regarded by many as a renowned premium course-maker. Apart from course types, the product blueprints also allow you to make a membership site for your members to enjoy exclusive content as well as a coaching session that spans 12 weeks. You can also download a blank template that allows you to create a course or product from the ground up!
Categories Posts, Categories, and Content Uploads
If you continue to explore the course builder you’ll notice the outline of the sections and lessons that were automatically added if you choose any of the course blueprints. In Kajabi’s instance, these parts and the lessons called categories and posts, respectively. The posts are where you put in different types of content, including text, video, and images, while the categories act as folders in which the posts are stored.
It is also possible to include subcategories of posts under one category in order to arrange your content in a flexible way. You can alter the outline by dragging it around. Kajabi accepts a wide variety of media and text files to include in your posts, including MOV and MP4 files, WAV and MP3 files PDFs and Word documents. Upload any of them through your computer’s folders or through file-sharing cloud platforms such as Google Drive and Dropbox. You can even duplicate and paste URLs of your videos to your blog posts!
As with a handful of other course-making platforms, Kajabi allows you to utilize the bulk upload feature. Like the name implies that you can upload all your files to your course in one tab. This one is handy especially when you’re doing other important stuff.
Course Player Templates
Kajabi offers a lineup of over 10 course player themes. Unlike other LMS platforms where you’re only allowed to select one or three themes, Kajabi lets you have the choice of selecting several themes to suit different products. Similar to the course outline maker, it’s easy to customize any theme to fit your style. You can also incorporate elements of your company’s image, such as the logo, images, and font design into the course player to add a your own personal style. Kajabi Next Brendon
Quizzes and Student Interactions
Kajabi includes a quiz function called Assessments. It allows you to create quizzes and assignments and include them as part of your curriculum. Assessments are a helpful way to assess whether your students have learned something from the curriculum you’ve given them. Through the assessment option, you are able to choose between the three primary question types: multiple-choice, multi-selection, or paragraph-style. You can even set an assessment score that will encourage your students to be more engaged with your material more.
In addition aside from that, it is also important to note that the LMS website also has made strides in creating spaces for teachers and students to connect. Through the Community feature your students are able to participate and leave comments on any of your courses via their dashboards. It is possible to write your posts to discuss with your fellow students about your previous lessons and your upcoming content. The community feature is available either as a stand-alone product or as part of your membership.
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Website Design and Customization
Why would you want to publish your course content to your web domain or WordPress website when Kajabi has the platform and tools you need to make one within the platform? Kajabi offers unlimited web hosting for 3 pricing options. What’s great about this is you’re assured of instant security and security through an automatic SSL certification, as well as the support of a team to manage your website.
You’re also given the liberty to customize your domain, as well as choose from a range of professional, one-of-a-kind themes, which you can modify to your heart’s content! The possibilities don’t end there: if you’re an expert edupreneur and signed to the Growth plan and above you can use custom-designed themes that are built to meet your ever-growing needs as well as take away all Kajabi logos and substitute that with your personal brand!
Page Builder
Just like the course builder we’ve mentioned earlier, the page builder from Kajabi lets you modify any of the website themes with a suite of user-friendly and intuitive editing tools. After further exploration you’ll be presented with sets of blocks that can be customized and sections. They’re similar to post categories, and categories from when we’ve talked about our course building tool. Blocks are the elements that compose the content of the website including media files, text or clickable icons. Sections are, however, are formed by multiple well-arranged blocks.
There are over 40 pre-designed sections templates that you can choose from the page builder’s dashboard. Since we’re all connected to our smartphones and small tablets these days it’s logical for Kajabi to make your website automatically adjust to a mobile-friendly layout. You can even go the extra mile and select the element of your site you would like members to view. With all the tools you need to build your site how you would like it to appear, Kajabi’s page builder is not just incredibly flexible, but also quick to handle.
Blogging and Other Website Features
Other LMS platforms might not offer this, but Kajabi allows you to create an area on your site dedicated to your blog where you can post updates and thoughts on the content of your course. If you’re looking to make the most of your Kajabi-made site it provides an area where you can post your blog posts without limitations. You can get started with your blog posts by creating one with the text editor. It is possible to include SEO elements if you’d like to expand your reach, group your posts into various categories and even alter the way you want your entire blog section to look.
Kajabi’s built-in blogging capabilities may not be as on par as WordPress or Blogspot however, it does have enough tools to be manageable. You can also create podcasts that you can promote on your website. You may upload recordings of your podcast to be hosted on the website and then distributed to major podcast listening platforms such as Apple Podcasts and Spotify. When uploading an episode of your podcast you can choose between two options: release it as a public podcast for free or make an exclusive private version that only your members can get access to. Kajabi Next Brendon
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Marketing and Sales and Marketing
Part of what makes Kajabi so well-liked among entrepreneurs is its array of marketing and sales tools that are supremely user-friendly and easy for even those who aren’t marketing experts to make use of!
E-mail and Affiliate Marketing
A huge draw among the crowd, Kajabi’s built in email marketing feature allows you to send emails related to your course and website to your subscribers students from the comfort of the platform. However, you might be amazed that it does more than sending e-mails. With the aid with Kajabi Automations, you get to build automated sequences of e-mails triggered by different kinds of user actions. For example, when a student logs in successfully to one of your courses following the checkout process, a welcome email will be sent automatically into their email inbox. If another course is not performing then an upsell message is sent to suggest improvement Kajabi Next Brendon
You can create as many emails to the campaign you wish and then schedule them according to your preferences. You can also choose which members of your group are eligible to receive these messages. The management of e-mails has never been this comprehensive yet easy to handle. Contrary to other LMS websites, Kajabi already provides you with marketing tools for e-mails. You don’t require integrating with other third-party platforms to make things work.
Apart from that, Kajabi also has an affiliate marketing function which allows you to designate certain members of your group as affiliates who can help in promoting your site on behalf of your company. In addition to paying them the commission rate and monitoring their performance to see how well they contribute to increasing your conversion and click rates. Kajabi Next Brendon
Pipeline Builder
Another one of Kajabi’s overall standouts are the Pipeline Builder, where you get to create specialized marketing funnels that do not have any overly complicated difficulties. While other platforms offer similar features that require much more time and effort, Pipeline Builder is a breeze to use. Pipeline Builder is designed to be so quick and easy that even those who aren’t experts can benefit from it. This amazing feature allows you to choose from a variety of pre-designed funnel designs or pipeline blueprints. This includes:
- Freebie – for whenever you’d like to offer the freebie to lead magnet to grow your list
- Sales Page OVO – for any time you wish to convince your intended audience to buy your product via a sales page
- Product Launch OVO – for any time you’re launching a course or another product
- Zoom Webinar OVO – for occasions when you need to advertise your products through web workshops
- Free Book OVO – for whenever you want to market your content an online book for free download.
- Coaching Campaign OVO – for when you’re trying to promote your courses by means of the use of coaching sessions
- Blank blueprint – for whenever you’re looking to create your sales funnel from the beginning
After you pick one of the blueprints for a pipeline Kajabi instantly creates a set of pages and e-mails you will require to create an efficient sales funnel. You may customize however you want your pipeline to appear to your target audience. You could even alter the theme of your checkout and landing pages, for instance changing the design to a different theme – there is a library with more than 40 templates for landing pages that you can select from.
Payment and Pricing Options
Kajabi lets you seamlessly integrate with the payment gateway platforms Stripe and PayPal so that your students can choose one of them to pay for your course. Stripe is the most popular payment option that allows credit and debit card transactions, as well as certain e-wallet providers across the world. PayPal is, on the other on the other hand, is an option to subscribe and multi-payment plans. There are no pressing charges for transactions on Kajabi’s side since all the money you earn are immediately sent to your bank account.
In terms of the pricing, Kajabi offers you a wide range to choose from. You can charge your students for your services at different dates (one-time subscription, one-time, or multiple payments) or hand them out for free. You also have the option to decide if you want to charge a specific amount for a specific product or multiple items, and specify specific dates your students can access your products within a specific period of time. Additionally, you can create coupons to encourage your target audience to buy the products you offer. Kajabi Next Brendon
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Integrations to Third-Party Services
Kajabi is a host of built-in tools to develop and promote your courses however, you also have the option of connecting to third-party applications to provide an additional boost of functions. The platform is currently able to support 10 native integrations, which include the well-known analytics service Google Analytics and app automation service Zapier. Zapier comes in very handy because it allows connections with hundreds more third-party applications and tools, ranging from e-commerce to user experience.
Customer Support and Training Resources
When it comes to customer support, Kajabi has a bigger advantage over the rest as it is one of the only course creation platforms which provide 24/7 live chat support. Unlike some similar services that offer customer support, Kajabi’s team is always available to assist you when you’re struggling to create an online course or website, in addition to other crucial issues, anytime and wherever. However, it’s important to mention that this 24-hour service is only available to instructors who are subscribed to the Growth plan up to for basic users Live chat support is scheduled for certain times and days on weekdays. The approach of Kajabi’s customer support has been highly praised by many of the instructors who use it to create meaningful educational content. Kajabi Next Brendon
In terms of tools for training, Kajabi gives the user a range of access to use resources to learn and get used to. Kajabi Hero University Kajabi Hero University is packed with tutorials, classes, and informative content especially geared towards teachers and edupreneurs who want to get started or increase their standing in the course creation world. You’re also invited to daily Q+A educational webinars with top experts from various disciplines as guest speakers, and when you’re looking for additional tips and tricks the help desk will be there to help you on your way. In addition to the platform’s Hero University, there is an additional Kajabi Hero Rewards program where course creators can earn tons of sweet perks as they meet their objectives.
What is the other thing that is missing from Kajabi?
Kajabi could be an excellent all-in-one solution to create and promote your course content However, we need to look at a few crucial aspects that aren’t being addressed. A majority of them could have been extremely helpful in improving the experience. Below are the items that we wish would be included in the Kajabi system shortly:
- Built-in tools for issuance of certificates and certificates. While some offer this feature instructors who utilize Kajabi will often require a connection to third-party software that are specialized in the issue of certificates, like Accredible.
- More diversity in question types. While we are pleased with the platform’s handling of assessments within the course, we would like for the absence of different types of questions – plus randomization of said types that is addressed as soon as possible.
- Other payment options. At the time of writing there are only two options for transactions: Stripe and PayPal are accepted. Not only that, we don’t appreciate how there are limits also.
- A public API key. This would have been useful in making custom integrations, like letting your subscribed students login using a single sign-in option with other apps.
Alternatives to Kajabi
Kajabi may have essentially most of the features an edupreneur could ever dream of. But due to its high price plan, and the lack in terms of functionality, the site could turn some people off. If you’re looking for alternatives with commonalities with Kajabi with regards to reliability and performance We’ve provided a list of worthy competitors that you may want to consider in making your choice. Kajabi Next Brendon
- New Zenler is an online course platform that provides all-in one solutions similar to Kajabi. The only significant distinction is in the cost – starting at only $67/month You are able to create unlimited courses and sell to your target audience without ever having to worry about spending a dime!
- Podia does not just claim to be user-friendly. It’s also extremely simple to use, and much more user-friendly than Kajabi! While you get to benefit from marketing features Podia is much less heavy than other. With the extremely affordable price range it’s easy to imagine how Podia can appeal to DIY entrepreneurs getting into the business.
- While Kajabi does not have credentials or more advanced features for quizzes, Thinkific makes up for the shortcomings. With a beginner-friendly price range, it sure does offer higher-end features than Kajabi as well as live-taught courses as well as an integrated app integration store.
- Teachable is like Thinkific in terms of how it operates. However, we must appreciate how the former can incorporate additional payment options, as it can support Google Pay and Apple Pay, two gateway services Kajabi doesn’t have. Additionally, it allows one-on-one coaching as well as other essential features.
Conclusion
Overall, Kajabi successfully knocks it out of the park in terms of providing nearly all of the tools that most entrepreneurs use. It certainly has the basic features that everyone needs to be able to build a professional-looking website , to the impressive integrated marketing suite, which includes the addition of simple diagrams of sales funnels as well as efficient e-mail marketing tools.
There may be a few instruments that aren’t there for example, the issue of certificates in particular. Also, with its high cost, it may not be the best choice for the budget-conscious. We do recognize that, while Kajabi does great as an all-in one solution for creating courses but it’s not without limits. That doesn’t stop it, but it is an extremely popular choice for established entrepreneurs and creators!
If you’re still looking to find an LMS that can provide everything you require on one platform, Kajabi is something you must seriously consider.
FAQ Kajabi Next Brendon
What is the meaning of Kajabi mean?
The term “Kajabi” originates from a word with Islamic or Arabic origin that means “to fly.”
Can I sell physical goods on Kajabi?
Yes! Apart from the standard programs, you can sell physical products through Kajabi. You can also integrate with Shopify to build a fully functional E-commerce store using Kajabi!
Regarding marketing via e-mail, is it possible that Kajabi could take over MailChimp?
Because Kajabi already comes with E-mail marketing tools integrated within the platform, it’s logical that it’s sufficient to replace third-party applications like MailChimp. If you do wish to utilize this feature, Kajabi still allows you to connect it with other applications too.
Is Kajabi mobile-friendly?
Yes! Kajabi even offers a mobile app so that you and your subscribed members can access all your courses even while traveling. Kajabi Next Brendon
