Hundreds of learning management system (LMS) platforms have various essential features that you can utilize whenever you create meaningful content. Although there are plenty of websites that allow you to make use of advanced marketing tools to market the courses you offer to your desired audience, others might not provide all the features. Although some sites provide simple-to-use course-building tools, there will also be some that offer editing features that are so complex that they turn off their users.
In the sea of e-course platforms, there are a few which offer more than just a simple editing interface, but also a myriad of sales and marketing functions. In addition to that, they also offer almost everything you’d ever want including 24/7 support and training resources to top-notch analytics. All-in-one platforms for courses allow you to go beyond the limits of your abilities and one of the platforms which can provide this is Kajabi.
In a nutshell: How do you define Kajabi? Kajabi Spectrum Equity
Kajabi is an internet-based platform which lets you develop and market your courses to an customers. The company is advertised as an all-in-one solution and platform for edupreneurs, Kajabi offers edupren all aspects of their lives with the most efficient and essential features needed to not just create a professional website for your courses , but also allow them to grow to new heights. Kajabi is widely praised and considered to be one of the best online learning platforms, with an overwhelming positive rating of 4.6 out of five on Trustpilot.
What is it that makes Kajabi so popular and well-liked among its users? There are numerous aspects that make this platform extremely easy for anyone to use. First, it’s the ease of use. From course creation to the marketing services almost all of Kajabi’s aspects are designed to be digestible for people who are just getting started in the e-course world. Most of them are also advanced, which gives instructors who administer the course an edge over others. Additionally this allows students like you run and develop a course-making business without the need to look elsewhere in case something is missing. Kajabi provides all the tools that anyone could require in order to live up to its ‘one-stop shop’ moniker.
What Can It Do? Do?
There are numerous options that Kajabi allows you to use as an all-in-one online course solution. We’ve put together a list in bullet form of the key features that you may want to be aware of when you’re thinking about the option. In simple terms, Kajabi allows you:
- Create interactive and engaging classes using a range of customizing tools such as media files, templates that you can pick according to your preference;
- Build a presentable website to house your course contents and other products, as well as a blog where you can keep your students updated on the latest developments;
- Make the most of landing pages, checkout pages, and other viable ways to improve the profits you earn, extend your reach to the limit, and generate higher conversion rates.
- Choose how you wish to invoice your courses and other products to your students – whether it’s one-time payments or a subscription for a month;
- Design and build effective sales funnels without any problems through the use funnel templates and funnel blueprints;
- Make use of its internal marketing and analytics suite with e-mail marketing as well as CRM and automation tools;
- Set up and manage your affiliate links, and
- Explore an array of community and training materials and features, including Kajabi University.
The Big Names Who Have Utilized Kajabi
Kajabi is trusted by more than 16,000 companies and big-name personalities. It’s the choice of some of the well-known names that are from various sectors, like online marketing expert Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard, fitness expert entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi is home to thousands upon thousands of courses, accessed and explored by over 35 million students all over the world. As of this time of writing Kajabi boasts more than $650 million of sales since its inception in 2010.
Kajabi’s Pricing Plans
The three pricing plans that Kajabi offers are quite different from other online course creation services in that they’re more expensive. With monthly costs that begin as low as $119, it’s no wonder that this can impede some people who might want to give Kajabi a go. However, when you consider the number of important features included into every plan, the price is reasonable.
Kajabi’s pricing plans begin with the Basic plan priced at $149 per month, or $119/month if billed annually. This plan lets you are able to design three products, gain a maximum of 1,000 active customers, and make a website that you can create with the tools offered by the platform. Also included are unlimited landing webpages, unlimitted marketing e-mails, and unlimited access to useful resources, such as one-on-one customer support as well as Kajabi University.
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In addition to basic plans, there is the Growth plan which is Kajabi’s most popular plan at $199 a month or $159/mo when paid annually, and the Pro plan for $399 per month or $319/month annually that is loaded with all the features you could ask for when designing and selling your course. Kajabi currently does not offer a free plan option. But a 14-day no-cost trial is available for each of the three plans. An extended trial that lasts up to 30 days is also available on certain blogs. If you want to test the waters and see if Kajabi’s the right choice for you, then the brief trial period is the ideal way to go.
Kajabi: The Good and the Bad
The Pros – What We Like About Kajabi
- The integrated marketing suite. Kajabi’s marketing suite in-house of tools, such as automated e-mail marketing, and automation are optimized for businessuse, and you won’t need to integrate with third-party solutions for this!
- The sales funnel software. Another of the platform’s best-selling points The Pipeline Builder. Pipeline Builder lets you make use of well-tested and understandable blueprint templates – no need to be overly complicated!
- The ability to customize without limitations. From creating professional-looking course websites all the way to the custom name, Kajabi lets you customize to your heart’s content – and even create your own brand from scratch.
- The simple and intuitive site and course editors. The creation of content using the site and the course builder software has never been this easy and quick, as it requires less time and effort to get everything done.
- Unlimited integrations are endless. Apart from native integrations with 10 e-commerce, marketing and analytics solutions, connecting to Zapier’s app lets you to explore and choose from more than one thousand non-native platforms that can improve your effectiveness.
- Making lasting connections with fellow instructors and students. Kajabi’s community feature lets you engage with the students enrolled in any of your courses. You can also network, connect, and celebrate with a multitude of teachers in the same position as you.
The Cons – What We Don’t Like
- The pricing plans are hefty. Three pricing options offered by Kajabi cost higher than the average monthly rate that other providers offer. There’s no free option available either.
- There is no built-in tool to issue certificates. You might need to connect to a third party certificate application if you intend to design custom-made certificates of various types.
- Insufficient tools for instructor-student engagement. We’re not happy about the absence of certain tools, such as adequate discussion forums, as well as the ability to randomly distribute the assignments or quizzes. Kajabi Spectrum Equity
A Review of Kajabi’s Features
User-Friendliness and Experience
One thing that we like one thing we like about Kajabi is the surprisingly easy user experience. For one, most of the User Interface (UI) is structured. If you look at the dashboard menu, you will see that the functions are divided into five major sections: Website, Products, Sales, Marketing, and People. The design of the menu is clear and free of obstruction, since some of the elements that are associated with a specified section are collapsible. The UI design is very consistent that reflects Kajabi’s “all-in-1” hallmark. You can build your own landing page, alter your course, and even engage with other instructors on one site.
There is a search assistant tool that comes in handy when you need to search for something that may be difficult to locate. The Kajabi Assistant is found at the top of the dashboard in the form of a search bar and it lets you look for items and tools on the site by entering the keywords. As previously mentioned the courses and site builder sections are drag-and-drop and make the process much easier without needing to learn how to navigate it. Kajabi is more user-friendly and has a less arduous learning curve compared to some of its competitors. It also supports multiple languages other than English for those who want to expose your content to broader audience.
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Course Design and Engagement
Product Blueprints
Once you explore Kajabi’s course creation feature, you’ll soon encounter a list of course or product templates or what the platform calls it blueprints. Each blueprint for a product differs in terms of structure and design and can be customized to fit any instructor’s needs.
The blueprints listed are Mini Courses and Online Courses as well as Drip Courses. Mini Courses are short-form quick courses which are generally designed as a means of gaining brand value, while Online Courses are full-version types with a full content structure created to offer a “world-class” education experience. Drip courses, on the other hand, are programs that are scheduled over the course of a specified number of weeks or days. Also known as Evergreen Training courses, it’s a much more convenient way to share your content if you and your students are busy working on other projects.
Kajabi might be regarded by many as a popular premium course-maker. Apart from kinds of courses offered, the blueprints allow you to create a membership area for your members to enjoy exclusive content and a coach session that spans 12 weeks. The template is also blank where you can create your own course or product completely from scratch!
Categories Posts, Categories, as well as Content Uploads
If you continue to explore the course builder you will notice the outline of the sections and lessons that were automatically added when you select any of the course blueprints. In Kajabi’s case, those parts and the lessons called groups and posts respectively. Posts are the places where you insert various kinds of content, like text, videos images, and text, while the categories act as folders for the posts that are stored.
You may also incorporate subcategories for posts in one category in order to structure your content flexibly. You can alter the outline by dragging it around. Kajabi accepts a wide variety of text and media files to be added to your posts. These include MOV and MP4 files WAV and MP3 files, PDFs as well as Word documents. Upload any of them either from your computer folders or through file-sharing cloud platforms such as Google Drive and Dropbox. You can duplicate and paste URLs of your videos to your blog posts!
Like a few select course-making platforms, Kajabi allows you to make use of the bulk upload feature. Like the name implies, you can add all the files you have uploaded to your course in one tab. This one is handy especially when you’re doing other important stuff.
Course Player Templates
Kajabi has a variety of over 10 course player themes. Contrary to other LMS platforms that only allow you to be given the option to choose one or three themes, Kajabi lets you have the freedom to choose different themes for various products. Similar to the course outline maker, it’s simple to modify any of the themes to match your preferences. You can even incorporate details of your company’s image including logos, images, and font designs into the course player to add a a personal touch. Kajabi Spectrum Equity
Questions and student interactions
Kajabi offers a quiz feature called Assessments. It allows you to make quizzes and assignments and include them as part of your curriculum. Assessments are an effective method of determining the extent to which your students gained from the curriculum you’ve given them. With the assessments feature, you can choose from three different types of questions: multiple-choice multi-selection, or paragraph-style. You can also set a passing score to motivate your students to be more engaged with your content.
Apart from that aside from that, the LMS site has also made progress in creating spaces for students and teachers to communicate. Through the Community feature, students have access to comment and interact with any of your courses through their dashboards. It is possible to write your blog posts to discuss with other students your previous lessons and also your future content. The community feature can be accessed either as a stand-alone product or as part of your membership.
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Website Design and Customizability
Why would you want to publish your course content to your web domain or WordPress website when Kajabi has the platform and tools to make one within the platform? Kajabi provides unlimited web hosting on 3 pricing options. The best part is that you’re guaranteed immediate security and security through an automatic SSL certification as well as a team to help maintain your site.
Additionally, you have the freedom to personalize your domain as well as pick from a variety of premium, unique themes, all of which you can customize to your hearts content! The possibilities don’t end there: if you’re an expert edupreneur and have signed up to the Growth plan or higher you can use custom-designed themes that are built to meet the ever-changing needs of your business as well as remove the Kajabi brand names and then replace that with your personal brand!
Page Builder
Similar to the course builder we’ve mentioned earlier, Kajabi’s page builder allows you to alter any of the given themes for websites using a set of easy-to-use and user-friendly editing tools. Upon further exploration you’ll be presented with customizable sets of blocks and sections. They’re similar to those categories as well as posts from when we’ve discussed how to build courses. Blocks are referred to as the elements that compose the content of the website, such as text, media files and clickable buttons. Sections, on the other hand are made up of multiple well-arranged blocks.
There are over 40 pre-designed section templates that can be picked from the dashboard of the page builder. We’re all hooked to our phones and tiny tablets nowadays, it makes total sense to use Kajabi to let your site automatically adapt to a mobile-friendly layout. You can go an extra mile by choosing which site element you wish members to see. With all the necessary tools to build your site how you would like it to look the page builder from Kajabi is not only super flexible but also quick to handle.
Blogging and Other Website Features
Other LMS platforms might not offer this feature, however Kajabi allows you to create an area on your site that is dedicated to your blog, where you can post updates and thoughts about your course’s content. If you’re looking to make the most out the Kajabi-made website this service offers you an area where you can publish your content without restriction. Start by creating the blog post by making one with the text editor. You can incorporate SEO elements if you’d like to reach a larger audience, group your posts into different categories, and even alter the way you want your entire blog section to appear.
Kajabi’s built-in blogging capabilities might not be on par as WordPress or Blogspot however, it does have enough tools to make it manageable. You can also create podcasts to promote on your site. You may upload recordings of your podcasts to be hosted on the website and then distributed to major podcast listening platforms such as Apple Podcasts and Spotify. When uploading podcast episodes there are two options: either release it as a podcast that is public for free , or create an exclusive private one that only your members can get access to. Kajabi Spectrum Equity
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Marketing and Sales
Part of what makes Kajabi so popular with edupreneurs is its array of sales and marketing tools that are highly convenient and simple enough even for those who aren’t marketing experts to use!
Email Marketing and Affiliate Marketing
A major draw for the masses, Kajabi’s built-in E-mail marketing functions allow you to send e-mails about your course and website to your subscribed member students within the comforts of the platform. You might be surprised by the fact that it goes beyond simply send emails. With the aid from Kajabi Automations, you get to automate sequences of emails that are triggered by different kinds of user actions. For instance, if your student is successfully logged in to one of your classes after checking out, a welcome message will be automatically delivered directly to the student’s inbox. If another course is not performing, an upsell is sent to suggest improvement Kajabi Spectrum Equity
You can create as many e-mails to your campaigns as you wish and then schedule them in accordance with your preferences. You can even select which of your members gets to receive these messages. E-mail management has never been this complete and easy to manage. Unlike other LMS websites, Kajabi already provides you with e-mail marketing tools that don’t require integrating with other third-party platforms to make things work.
Apart from that, Kajabi also has an affiliate marketing feature where you get to assign certain members of your group as affiliates in order to promote your content on behalf of you. In addition to paying them the commission rate and monitoring their performance to gauge how they can contribute to boosting your conversion and click rates. Kajabi Spectrum Equity
Pipeline Builder
Another of Kajabi’s notable features are one of the best features is Pipeline Builder, where you can create custom marketing funnels with no overcomplicating issues. While other platforms provide similar features that require much more effort and time however, this Pipeline Builder is designed to be quick and simple that even the uninitiated can make better use of it. This stunning feature allows you to choose from a set of pre-made funnel designs or pipeline blueprints. This includes:
- Freebie – for whenever you want to offer a freebie as a lead magnet to build your database.
- Sales Page OVO is a great option whenever you want to convince your target customers to purchase your product through a sales page
- Product Launch OVO is a great option for whenever you’re launching a course or other product
- Zoom Webinar OVO – to use occasions when you need to advertise your products through web training seminars
- Free Book OVO – for whenever you want to showcase your content the free digital book that you can download
- Coaching Campaign OVO – to use when you’re trying to promote your classes through the use of coaching sessions
- Blank design – for when you’re looking to create your sales funnel from starting
After you pick one of the blueprints for a pipeline Kajabi will automatically generate pages and emails you’ll require to create an effective sales funnel. You can customize how you want your pipeline to appear to your target audience. You can even alter the theme of your landing and checkout pages, for instance, to a different one The library is filled with 40+ page templates that you can pick from.
Payment and Pricing Options
Kajabi lets you seamlessly integrate with the payment gateway platforms Stripe and PayPal so that your member students are able to select one of them to pay for your courses. Stripe is the common payment method that accepts debit and credit card transactions and certain e-wallet providers across the world. PayPal is, on the other on the other hand, is an option for subscriptions as well as multi-payment plans. There aren’t any urgent charges for transactions on Kajabi’s side since all the money you earn are immediately sent to your bank account.
When it comes to the pricing, Kajabi offers an array of options for you to choose from. You can choose to charge your students for your services at different dates (one-time or subscription and several payments) or give them away for free. You even have the chance to decide if you want to charge a specific amount for a specific product or a number of products, as well as specify specific dates your members can access within a specific time frame. You also get to generate coupons to encourage your customers to purchase any of your offers. Kajabi Spectrum Equity
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Integrations to Third-Party Services
Kajabi has a variety of built-in services needed to make and market your courses however, you also have the option to connect to other third-party applications for an added boost in functionality. The platform currently supports ten native integrations, including the well-known analytics service Google Analytics and app automation service Zapier. Zapier comes in very handy because it allows connections to hundreds of third-party apps and tools including e-commerce and user experience.
Training and Customer Support Resources
In terms of customer support, Kajabi has a bigger advantage over the rest as it’s one of the only course creation platforms with live chat available 24/7 assistance. Contrary to similar services, Kajabi’s customer support team is available to help you whenever you encounter difficulties creating an online course or website, in addition to other important issues, anytime and wherever. It’s crucial to note that this 24 hour support is available to instructors who subscribe to the Growth plan upwards – for basic users Live chat is available at certain times and times of the week. The approach of Kajabi’s customer service has been praised by those who utilize it to design meaningful courses. Kajabi Spectrum Equity
For tools to train, Kajabi provides you a variety of ways to resources that you can learn and get used to. The Kajabi Hero University is packed with tutorials, classes, and informative content especially targeted at educators and edupreneurs, to help them get started or increase their standing in the field of course development. There are also weekly Q&A-style educational webinars featuring leading experts from different disciplines as guest speakers, and, if you’re looking for additional information and tips, the help center will be there to help you along the way. In addition to the platform’s Hero University, there is also a Kajabi Hero Rewards program where course creators get rewarded with numerous sweet rewards when they achieve their targets.
What Else is Missing in Kajabi?
Kajabi could be an excellent all-in-one platform to develop and sell your course material, but we have to look at a few crucial aspects that are not being addressed. A majority of them could be extremely useful to improve the experience. Below are the items we would like to see included in the Kajabi system shortly:
- Built-in tools that issue certificates and certificates. While some provide this service, instructors who use Kajabi will often require a connection to third-party applications that are specialized in the issue of certificates, like Accredible.
- More diversity in question types. While we appreciate the platform’s handling of assessments within courses, we’d like for the lack of question type options – plus randomization of said types that is addressed as soon as possible.
- Additional payment options. At the time of writing there are only two options for transactions: Stripe and PayPal can be accepted. Not only that, we aren’t sure if there are certain limits as well.
- An API key that is public. This could have been helpful for custom integrations, such as letting your subscribed students sign in using the single sign-in option in other applications.
Alternatives to Kajabi
Kajabi might have the most of the features any aspiring Edupreneur would ever want to have. However, due to the high cost plan and a plethora in terms of functionality, the site may turn some people off. If you’re seeking alternatives that have collective similarities to Kajabi in terms of performance and reliability, we’ve listed some worthy alternatives that you might think about in making your choice. Kajabi Spectrum Equity
- New Zenler is an online course platform that provides all-in one services that are similar to Kajabi. The only major difference is the price – starting at only $67/month, you can create unlimited courses and advertise to your target audience without having to worry about the cost!
- Podia doesn’t just claim to be creator-friendly. It’s also very easy to use, much easier than Kajabi! Although you can make use of marketing features It’s a lot lighter than the other. However, when you consider the budget-friendly cost, we can understand the ways Podia will appeal to those who want to start their own business.
- While Kajabi does not have credentials or advanced quiz features, Thinkific makes up for them. With a beginner-friendly price range, it sure does offer greater features that the other has which includes live lesson courses and an integrated app integration store.
- Teachable is similar to Thinkific in the way it works. However, it is important to understand how Teachable is able to incorporate additional payment options as it supports Google Pay and Apple Pay two gateways that Kajabi is not able to offer. You can also avail one-on-one training and other key features.
Conclusion
Overall, Kajabi successfully knocks it out of the park in terms of offering a wide range of features that most edupreneurs can utilize. It does provide the basic features that everyone needs to be able to design a professional website to the stellar integrated marketing suite, which includes the ability to understand diagrams of sales funnels as well as efficient e-mail marketing tools.
There may be a few instruments that aren’t there for example, the issuance of certificates in particular. Also, with its high cost, it might not be the wise choice among the budget-conscious. However, we understand that while Kajabi is well in being an all-in-one solution for creating courses but it’s not without limits. It doesn’t hinder it, however, from being a popular choice among established creators and businesses!
If you’re looking for an LMS that gives you all you need in one platform, Kajabi is something you must seriously think about.
FAQ Kajabi Spectrum Equity
What does the word Kajabi translate to?
The word “Kajabi” derives from a word of Islamic (or Arabic origin which means “to fly.”
Can I sell physical products on Kajabi?
Yes! Aside from the usual programs, you can sell physical items on Kajabi. It is possible to join with Shopify to build a fully functional online store on the platform!
In terms of e-mail marketing, is it possible that Kajabi could replace MailChimp?
Because Kajabi already comes with the tools for marketing via email built into the platform, it makes sense that it’s sufficient to replace third-party programs such as MailChimp. However, if you do intend to make use of it, Kajabi still allows you to connect it with other apps as well.
Are you sure that Kajabi mobile-friendly?
Yes! Kajabi even has an app for mobile devices for you and your subscribed members can access all your course content even when you’re on the go. Kajabi Spectrum Equity
