Hundreds of learning management system (LMS) platforms come with a variety of essential features that can be utilized when creating content of high quality. Although there are plenty of sites that let you make use of modern marketing tools to market the courses you offer to your desired audience, some might not provide all those things. While some provide easy-to-use tools for creating courses, there will also be few that may offer editing features that are so complex that they turn off their users.
Among a sea of e-course platforms There are a handful that offer not just an easy editing interface, but also an array of sales and marketing functions. And on top of that they provide you with nearly everything you could think of, from 24/7 help and training tools to top-of-the-line analytics. All-in-one courses let you explore beyond your limits One of them that offer it effortlessly is Kajabi.
At a Glance Kajabi: What exactly is Kajabi? Kajabi Unversity Events
Kajabi can be described as an online service that allows you to create and sell your content to your customers. The company is advertised as an all-in-one solution, Kajabi provides edupreneurs from all walks of life with optimized and necessary features that will not just build a professional-looking site for your courses, but also allow them to grow to greater heights. Kajabi has been praised by the media and considered to be one of the best online learning platforms, with an overwhelming positive score with a score of 4.6 out of 5 on Trustpilot.
What makes Kajabi so popular and well-received among its users? Well, there are quite plenty of reasons that make the platform extremely easy for anyone to use. Firstly, it’s the extreme user-friendliness. From course creation to marketing and sales the majority of Kajabi’s features can be digestible for people who are just getting started in the world of e-learning. Most of them are also advanced, which gives instructors who administer the course an edge over other instructors. Lastly, it lets budding entrepreneurs such as you manage and build an online course without having to travel to another place if something else isn’t available. Kajabi offers all the tools anyone may need, living up to its ‘one-stop shop name.
What Can It Do? Do?
There are a variety of options that Kajabi allows you to do as an all-in-one e-course solution. We’ve put together a list in bullets of the key features that you may want to watch out for in the event you’re considering it. In essence, Kajabi allows you:
- Create interactive and engaging classes using a range of customizing tools, media files, and templates that you can choose in accordance with your personal preferences.
- Build a presentable website to display your course materials and materials, as well as your own blog to keep your students informed about what’s new.
- Make the most of websites, landing pages and checkout sites, and other effective methods to boost your profits, further your reach beyond the limits, and generate higher conversion rates;
- Decide how you would like to invoice your courses and other products for your students, whether it’s a one-time payment or a subscription for a month;
- Build effective sales funnels without any issues by making use funnel templates and funnel blueprints;
- Utilize its in-house marketing and analytics suite that includes the ability to send out e-mails, CRM, and automation tools;
- Manage and create your affiliate links.
- Explore a variety of community and training tools and features, including the Kajabi University feature.
Famous Names that have Used Kajabi
Kajabi is trusted by over 16,000 businesses and famous personalities. It’s the choice of some of the well-known names who come from different sectors, like online marketing expert Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard, fitness expert entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi is the home of thousands upon thousands of courses, which are accessed and explored by more than 35 million students from across the globe. At the time of time of writing Kajabi boasts more than $650 million of revenue since its inception in 2010.
Kajabi’s Pricing Strategies
The three pricing options that Kajabi provides are very different than other online course creation services in that they’re more expensive. With monthly rates that start at as low as $119 it’s no wonder that this can impede some people who be interested in giving the service a shot. However, when you consider the number of features that are included within every plan, the price is understandably reasonable.
Kajabi’s pricing plans start with the Basic plan that costs $149 per month or $119/month when billed annually. This plan lets you are able to design three products, garner a maximum of 1,000 active customers, and design websites that you are able to create with the tools offered by the platform. Additionally, you get unlimited landing websites, indefinite marketing emails and access to unlimited helpful resources, including one-on-one customer support as well as Kajabi University.
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In addition to basic plans, there’s the Growth plan that happens to be the most sought-after plan on the platform at $199 a month or $159/mo when paid annually, and the Pro plan, which costs $399 per month or $319/month yearly that is loaded with every feature you could ask for when it comes to making and selling your courses. Kajabi does not currently offer any free plans. There is however a fourteen-day free trial is available for all three plans. A trial extension that runs as long as 30 days also available on certain blogs. If you wish to test the waters to determine if Kajabi is the best choice for you, the short trial offer is the best option.
Kajabi: The Good and the Bad
The Pros – What We Love About Kajabi
- The built-in marketing suite. Kajabi’s in-house marketing suite of tools, which includes email marketing and automation are specifically designed to be optimized for businessuse, and you won’t need to integrate with other third-party services to do that!
- The software for sales funnels. Another one of the platforms most-loved selling points, the Pipeline Builder. Pipeline Builder lets you make use of well-tested and understood blueprint templates – no need to be overly complicated!
- Unlimited customization. From the creation of professional-looking courses down to the custom website, Kajabi lets you customize to your heart’s content – and even create your own brand from scratch.
- The user-friendly and simple site and course editors. The creation of content using the website and course builder software has never been this easy and swift, and it requires less effort and time to complete the task.
- Unlimited integrations are endless. Apart from native integrations to ten e-commerce, marketing, and analytics services, connection to the app Zapier allows users to investigate and select from more than a thousand non-native platforms to increase efficiency.
- Making lasting connections with your students and instructors. Kajabi’s Community feature lets you interact with students who are enrolled in your classes. You can also make connections, network and celebrate with a multitude of teachers similar to you.
The Cons – What We Don’t Like
- The pricey pricing plans. Three pricing options offered by Kajabi cost more than the average monthly rate that other providers offer. There’s no free plan available as well.
- There is no built-in tool to issue certificates. You may need to connect to a third-party certificate application if you intend to make custom-designed certificates of various types.
- Not enough tools for student-instructor engagement. We’re not happy about the absence of some particular tools, such as proper discussion forums and the ability to randomly assign quizzes or assignments. Kajabi Unversity Events
A Review of Kajabi’s Features
Easy of Use and Experience
One thing we like one thing we like about Kajabi is its surprisingly simple user experience. For one, most of the user interface (UI) is organized. If you may notice on the dashboard menu, you will find that all the features are divided into five major sections: Website Products, Sales, Marketing and People. The menu’s design does not allow for obstruction, since some of the features that are related to specific sections are able to be collapsed. The UI layout is very consistent and reflects Kajabi’s “all-in-one” hallmark. You can build a landing page, modify your course, and even interact with your fellow instructors on one site.
It has a search assistant tool that is useful anytime you’re looking for something that may be difficult to find. The Kajabi Assistant can be found in the top of the dashboard, in the form as a “search bar, and allows you to search for tools and items on the website by typing in the keywords. As mentioned previously that both the Kajabi website builder and course builder sections can be dragged and dropped, making the process simpler without needing to learn how to navigate it. Kajabi is more user-friendly and has a less arduous learning curve compared to a couple of its contemporaries. It is also compatible with other languages than English for those who want to share your content with broader viewers.
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Course Design and Engagement
Product Blueprints
When you go through Kajabi’s course creation feature, you’ll be able to see a collection of course or product templates, or the way it calls it blueprints. Each of the blueprints for products differs in terms of structure and design and can be easily modified to suit the needs of instructors.
The blueprints listed are Mini Courses as well as Online Courses, and Drip Courses. Mini Courses are quick-form courses, which are typically designed as a way to build the brand’s value, whereas online Courses are full-version versions with a full content structure designed for an “world-class” education experience. Drip courses, on the other hand, are programs which are planned over the course of a specified number of days or weeks. Also called Evergreen Training courses, it’s an efficient method of sharing your content when you or your students are busy with other activities.
Kajabi may be known by many as a popular premium course-maker. However, in addition to the courses, the blueprints also allow you to create a membership area for your members to enjoy exclusive content and a coaching session that spans 12 weeks. The template is also blank where you can create your own course or product from scratch!
Categories, Posts, and Content Uploads
As you further explore the course builder you’ll see an outline of sections and lessons that have been automatically added if you choose one of the blueprints for your course. In Kajabi’s instance, these segments and classes are referred to as categories and posts, and vice versa. The posts are where you can insert different types of content including text, video, and images, while the categories act as folders where the posts are stored.
You may also incorporate subcategories of posts under one category in order to organize your content more flexiblely. You can move and rearrange the outline. Kajabi accepts a broad range of media and text files that can be used to add to your posts, including MP4 and MOV files, MP3 and WAV files, PDFs, and even Word documents. You can upload any of them either through your computer’s folders or via cloud-based file sharing platforms such as Google Drive and Dropbox. You can even copy and paste existing URLs for your videos into your blog posts!
Like a few select course-making platforms, Kajabi allows you to utilize the feature of bulk uploads. Similar to the name, you can add all your files to your courses on one page. This can be useful particularly if you’re working on other things.
Course Player Templates
Kajabi has a variety of more than 10 course player themes. Unlike other LMS platforms that only allow you to be allowed to select only one of three theme options, Kajabi lets you have the freedom to choose different themes for different products. Similar to the course outline builder, it’s relatively simple to modify any theme to suit your personal style. It is possible to incorporate specifics of your company’s image like your logo or images as well as font design into your course player to cultivate a personal touch. Kajabi Unversity Events
Quizzes and Student Interactions
Kajabi has a quiz feature called Assessments where you get to make quizzes and assignments and then add them to the course of your class. Assessments can be a great way to assess if your students learned something from the course you’ve taught them. Through the assessment feature, you get to choose between the three primary question types: multiple-choice, paragraph-style, and multiple-selection. You can also set a passing score to motivate your students in engaging with your content more.
Apart from that, the LMS website has been able to make strides in providing spaces for students and teachers to interact. Through the Community feature, your students are able to participate and leave comments on any of your courses via their dashboards. You can even write in your blog posts to discuss with other students your lessons from the past as well as your future content. The community feature can be accessed either as a stand-alone feature or as part of your membership.
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Website Design and Customizability
Why would you want to publish your course content with your domain name as well as WordPress web site when Kajabi has the platform and the tools to build one on the platform? Kajabi provides unlimited web hosting for all 3 pricing options. What’s great about this is you’re guaranteed immediate safety and security with an automated SSL certification as well as an experienced team of experts to maintain your site.
Additionally, you have the freedom to modify your domain and also pick from a range of professional, one-of-a-kind themes that you can personalize to your heart’s content! It doesn’t stop there: if you’re an expert edupreneur and are a member of the Growth plan and above you are able to import custom-made themes built to meet the ever-changing needs of your business and also remove all Kajabi branding and replace that with your own!
Page Builder
Just like the course builder we’ve mentioned earlier, Kajabi’s page builder lets you modify any of the given themes on the website using a variety of easy-to-use and user-friendly editing tools. Upon further exploration, you will be greeted with a variety of customizable blocks and sections. They’re essentially like post categories, and categories from when we’ve discussed the course builder. Blocks are referred to as the elements that make up the site’s content including text, media files, and clickable buttons. Sections on the other hand, are formed by multiple well-arranged blocks.
There are more than 40 pre-designed section templates that you can pick from the dashboard of the page builder. As we’re all glued to our phones and tiny tablets these days it’s logical to use Kajabi to let your site automatically adjust to a mobile-friendly layout. You can even go the extra mile and select which site element you wish members to view. With all the necessary tools to create your website as you wish it to look Kajabi’s page builders are not only super flexible but also easy to manage.
Blogging and Other Useful Website Features
Other LMS platforms might not offer this feature, but Kajabi allows you to create an area on your site specifically for your blog. There, you can publish comments and updates about your course’s content. If you’re looking to get the most of your Kajabi-made site, the service provides you a space where you can post your blog posts without limitations. It is possible to begin with your blog posts by making one using an editor for text. You can incorporate SEO elements if you want to have a wider reach, group your posts into various categories or even change the way you would like your blog’s entire section to look.
Kajabi’s built-in blogging capabilities might not be on par as WordPress or Blogspot however, it does have enough tools to allow it to be managed. You can also create podcasts that you could promote on your website. You can upload the recordings of your podcasts to be hosted on your website and distributed to the major podcast listening platforms such as Apple Podcasts and Spotify. When you upload a podcast episode, you have two choices: publish it as a podcast that is public free of charge or create an exclusive private one which only your subscribers have access to. Kajabi Unversity Events
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Marketing and Sales
Part of what makes Kajabi so popular with edupreneurs is its array of sales and marketing tools that are extremely easy and straightforward even for those who aren’t marketing experts to make use of!
Email Marketing and Affiliate Marketing
A major draw for the crowd, Kajabi’s built-in E-mail marketing functions allow you to send e-mails about your course and websites to your members who are subscribed students while seated on the platform. You might be surprised that it can do more than sending e-mails. With the help with Kajabi Automations, you get to build automated sequences of emails that are triggered by various user actions. For example, when a student is successfully logged in to one of your courses after the checkout process, a welcome email will be automatically delivered into their email inbox. If the course performs poorly then an upsell message is sent to suggest improvement Kajabi Unversity Events
You are able to create as many e-mails to your campaigns as you want and schedule each of them according to your preferences. You can choose which of your members gets to receive those messages. The management of e-mails has never been so complete and easy to manage. In contrast to other LMS websites, Kajabi already provides you with tools for marketing e-mails that you will not require integrating with other third-party platforms in order to make it work.
Apart from that, Kajabi also has an affiliate marketing feature that lets you assign certain members of your group as affiliates in order to in promoting your site on behalf of you. In addition to paying them the commission rate it is also possible to track their performance to determine the extent to which they are contributing to increasing your conversion rates and click rates. Kajabi Unversity Events
Pipeline Builder
Another one of Kajabi’s overall notable features are one of the best features is Pipeline Builder, where you get to create specialized marketing funnels without a lot of difficulties. While other platforms offer similar features, which require more time and effort, the Pipeline Builder is designed to be extremely simple and quick that even the uninitiated can make better use of it. This stunning feature lets you select from a set of pre-made funnel blueprints or templates for pipelines. These include the following:
- Freebies – to be used whenever you’d like to offer an offer as a lead magnet to increase your email list
- Sales Page OVO – for whenever you want to persuade your customers to purchase your product via an online sales page
- Product Launch OVO is a great option for any time you’re launching a course or any other product
- Zoom Webinar OVO is a great option for whenever you want to promote your business through web-based workshops
- Free Book OVO is a great resource for anytime you’d like to market your content an online book for free download.
- Coaching Campaign OVO – for when you’re trying to promote your classes through the use of coaching sessions
- Blank plan – to use whenever you’d like to construct the sales funnel you want from beginning
After you pick one of the blueprints for your pipeline Kajabi instantly creates pages and e-mails that you’ll need to pull off an efficient sales funnel. You can customize how you want your pipeline to look to your customers. You can even alter the design of your landing and checkout pages, for instance you can change the theme to something different The library is full of 40+ page templates that you can pick from.
Prices and Payment Methods
Kajabi lets you integrate seamlessly with payment gateways like Stripe and PayPal so that your member students are able to select one of them to pay for your courses. Stripe is a popular payment option that allows debit and credit card transactions and select e-wallet providers all over the world. PayPal, on the other side, is an alternative for subscribers as well as multi-payment plans. There aren’t any fees for transactions on the part of Kajabi, as all your earnings are instantly transferred to your bank account.
For price options for Kajabi, it provides an array of options for you to choose from. You can cost your pupils for the products at different times (one-time subscription, one-time, or multiple payments) or give them away for free. You even have the chance to choose whether you’re planning to charge a set amount for one product or multiple items, and set specific dates that your customers can access within a certain time frame. Additionally, you can create coupons to further motivate your target audience to buy the products you offer. Kajabi Unversity Events
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Integration with Third-Party Services
Kajabi is a host of built-in features to help you make and market your courses, but you also have the option to connect to other third-party applications for an added boost in functionality. The platform currently supports ten native integrations, including the well-known analytics provider Google Analytics and app automation service Zapier. Zapier is extremely useful since it allows you to establish connections to hundreds of third-party apps and tools that range from e-commerce to user experiences.
Training and Support for Customers
In terms of customer service, Kajabi has a bigger advantage over the rest as it is one of the only course creation platforms with live chat available 24/7 assistance. Contrary to similar services the Kajabi customer support team is available to assist you when you’re struggling to create an online course or website, in addition to other important issues, anytime and anywhere. It’s crucial to note that this 24 hour support is available to instructors who subscribe to the Growth plan upwards – for basic users live chat is available for specific times and on certain days during the day. The approach of Kajabi’s customer service has been well-received by many of the instructors who use it to create meaningful educational content. Kajabi Unversity Events
As for tools to train, Kajabi provides an array of options to use resources to master and become familiar with. The Kajabi Hero University is packed with tutorials, classes, and informative content especially designed for educators and edupreneurs to help them jumpstart or improve their standing in the world of course design. You’re also invited to daily Q+A educational webinars with leading experts from different disciplines as guest speakers, and when you’re looking for additional tips and tricks the help desk will be there to help you in the right direction. Apart from the platform’s Hero University, there is an additional Kajabi Hero Rewards program in which course creators get rewarded with numerous sweet rewards when they achieve their goals.
What else is missing in Kajabi?
Kajabi may be a great all-in-one platform to develop and market your course content, but we have to look at a few crucial aspects that are not being addressed. The majority of these would be extremely useful to improve the experience. Below are the items we would like to see added to Kajabi’s system in the near future:
- Built-in tools to issue certificates and certificates. While some offer this feature instructors who utilize Kajabi will often need to connect to third-party applications which specialize in issuance of certificates, such as Accredible.
- More diversity in question types. While we are pleased with the platform’s handling of assessments within courses, we wish for the lack of question type options as well as randomization of these types and their randomization to be resolved as quickly as possible.
- Additional payment options. As of the moment there are only two options for transactions: Stripe as well as PayPal will be accepted. In addition, we don’t understand why there are certain limits too.
- A public API key. This could have been helpful for creating custom integrations like letting your subscribed students login using a single sign-in option with other applications.
Alternatives to Kajabi
Kajabi might have the most of the features any aspiring Edupreneur would ever want to have. But with the steep price plan, and the lack in terms of functionality, the site may make some people turn away. If you’re seeking alternatives that have commonalities with Kajabi with regards to performance and reliability we’ve listed a few worthy competitors that you may want to consider when making your choice. Kajabi Unversity Events
- New Zenler is an online course platform that provides all-in-one services that are similar to Kajabi. The only major difference is the price that starts at $67/month, you can create unlimited courses and market your course to the right audience without worrying about breaking the bank!
- Podia does not just claim to be creator-friendly. It’s also extremely easy to use, much easier than Kajabi! While you get to utilize marketing tools It’s a lot lighter than other. However, when you consider the budget-friendly price range, we can understand the way Podia will appeal to DIY entrepreneurs getting into the business.
- While Kajabi does not have credentials or advanced quiz features, Thinkific makes up for them. With its affordable price and a wide range of features, it certainly offers more industry-level functions than Kajabi, and this includes live lesson courses and an integrated app integration store.
- Teachable is like Thinkific in the manner it works. However, it is important to understand the way that Teachable can integrate additional payment options, as it can support Google Pay and Apple Pay which are two gateways Kajabi doesn’t have. Additionally, it allows one-on-one training and other key features.
Conclusion
In the end, Kajabi successfully knocks it out of the park by offering a wide range of options that most entrepreneurs make use of. It certainly has all the features you need, from intuitive functions needed to create a professional-looking website to the stellar integrated marketing suite, which includes the addition of simple diagrams of sales funnels as well as efficient marketing tools for e-mails.
There could be some tools missing, such as the issue of certificates, in particular. Plus with a steep price tag, it may not be the wise choice among the budget-conscious. However, we understand that while Kajabi is well in being an all-in-one solution for course creation, it will always have limitations. However, that doesn’t stop it but it is a popular choice among established creators and businesses!
If you’re still searching to find an LMS that gives you all you need in one platform, Kajabi is something you must seriously think about.
FAQ Kajabi Unversity Events
What does the word Kajabi translate to?
The term “Kajabi” derives from a word with Islamic or Arabic origin, which translates to “to fly.”
Can I sell physical products on Kajabi?
Yes! Aside from the usual classes, you can also sell physical products through Kajabi. It is possible to integrate with Shopify to set up a fully functioning E-commerce store using Kajabi!
Concerning e-mail marketing, is it possible that Kajabi could take over MailChimp?
Since Kajabi already includes the tools for marketing via email built within the platform, it’s natural that it’s sufficient to take over third-party apps such as MailChimp. However, if you wish to utilize it, Kajabi still allows you to connect it with other apps as well.
Does Kajabi mobile-friendly?
Yes! Kajabi even offers an app for mobile devices to ensure that you and your subscribers can access your entire course content even when you’re traveling. Kajabi Unversity Events
