Hundreds of learning management system (LMS) platforms come with many important features you can utilize when you write content that is meaningful. While there could be a lot of sites that let you utilize advanced marketing tools to market the courses you offer to your target audience, some might not provide all these features. Although some sites provide simple-to-use tools to build courses, there’ll also be some that have an editing experience that is so complicated it turns off its users.
Among a sea of e-course platforms, there are a few which offer more than just an easy editing interface, but also a plethora of sales and marketing functions. Additionally, they also offer almost everything you’d ever want such as 24/7 assistance and training materials to top-quality analytics. All-in-one platforms for courses allow you to explore beyond your limits and one of the platforms that provide it is Kajabi.
A Quick Look: Kajabi: What exactly is Kajabi? Kajabi Versus Wix
Kajabi is an online platform that allows you to make and sell your course content to your customers. Branded as an all-in-one service and platform for edupreneurs, Kajabi offers edupren all walks of life with optimized and necessary features that will not only create a professional site for your courses, but let them grow to greater heights. Kajabi is widely praised and considered to be one of the best online learning platforms, with an overwhelmingly positive rating with a score of 4.6 out of five on Trustpilot.
What makes Kajabi so popular and well-liked among its users? Well, there are quite plenty of factors that make this platform extremely easy for anyone to utilize. It’s first and foremost the ease of use. From the course creation to the marketing services, nearly all of the Kajabi features are designed to be easily digestible for people who are new in the world of online courses. The majority of them are advanced, giving administrating instructors the added edge over others. Additionally, it lets budding entrepreneurs like you run and develop a course-making business without having to travel elsewhere if anything else isn’t available. Kajabi has all the available tools anyone may need, living up the ‘one-stop-shop’ moniker.
What does it let you do? Do?
There are numerous methods that Kajabi can use as an all-in-one online course solution. We’ve compiled a list, in bullet points of the key features that you may want to be aware of when you’re thinking about the option. In simple terms, Kajabi allows you:
- Create engaging and interactive courses with a wide array of customizable tools including media files, templates that you can pick according to your preference;
- Create a professional website that can present your course content and materials, as well as your own blog to keep your students updated on what else is new;
- Make the most of the landing page, checkout pages, and other effective ways to improve your profits, further your reach beyond the limits and increase conversion rates;
- Decide how you would like to bill your courses and other services to your students – whether it’s a one-time fee or a monthly subscription;
- Create effective sales funnels with no any difficulties by making use funnel templates and funnel blueprints;
- Utilize its in-house marketing and analytics suite that includes the ability to send out e-mails and CRM as well as automated tools.
- Set up and manage your affiliate links; and
- Explore a variety of community, and training resources in conjunction with the Kajabi University feature.
Big Names That Have Used Kajabi
Kajabi is trusted and used by over 16,000 businesses and big-name personalities. It’s the go-to choice for several well-known personalities that are from various sectors, like the expert in online marketing Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard and fitness expert and entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi hosts thousands of courses that are used and explored by more than 35 million students from across the globe. In the last the time this article was written, Kajabi has generated over $650 million in sales since its inception in 2010.
Kajabi’s Pricing Strategies
The three pricing plans that Kajabi provides are very different from other online course-making services in that they’re much more expensive. With monthly prices that start at just $119, it’s not surprising that it can be a hindrance for some who want to give the service a shot. However, when you consider the number of features that are included within each plan, the pricing is reasonable.
Kajabi’s pricing plans begin by offering the Basic plan, which costs $149 per month or $119/month if billed annually. In this plan, you get to create three products, reach a maximum of 1000 active users, as well as design your own website you can customize with tools fully provided by Kajabi’s platform. Also included are unlimited landing pages, unlimited marketing e-mails, and unlimited access to useful resources, such as one-on-one customer support and Kajabi University.
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Apart from basic plans, there is the Growth plan that happens to be the most sought-after plan on the platform at $199 a month or $159/mo if paid annually, as well as the Pro plan, which costs $399 per month or $319/month yearly that is loaded with all the features you could ask for when you are designing and selling your course. Kajabi is currently not offering any free plans. However, a 14-day free trial is offered for all three plans. An extended trial that lasts for up to 30 days available on certain blogs. So if you’re looking to try the service to determine if Kajabi is the best choice for you, then the brief trial period is the ideal way to go.
Kajabi: The Good and the Bad
The Pros – What We Love About Kajabi
- The built-in marketing suite. Kajabi’s own marketing suite of tools, which includes automated e-mail marketing, and automation are specifically designed to be designed for businesses, so it isn’t necessary to integrate with other third-party services for that!
- The software that creates sales funnels. Another of the most popular features on the platform, the Sales Pipeline Builder lets you make use of well-tested and understood blueprint templates – no need to get too complicated!
- Customization without limits. From creating professional-looking course websites all the way to the custom name, Kajabi lets you customize to your heart’s content – and even create your own brand from scratch.
- The user-friendly and simple site and course editors. Making content using the site and the course creator software was never this easy and swift, and it takes less time and effort to complete the task.
- Unlimited integrations are endless. Aside from native integrations with the ten marketing, e-commerce and analytics solutions, connecting to Zapier’s app allows you to explore and choose from more than one thousand non-native platforms that can improve your effectiveness.
- Making lasting connections with fellow instructors and students. Kajabi’s Community feature allows you to interact with students enrolled in your classes. It also lets you network, connect, and share your joy with hundreds of teachers in the same shoes as you.
The Cons – What We Do Not Like
- The pricey pricing plans. Three pricing options offered by Kajabi cost greater than the average monthly rates that other providers offer. There’s no free option available neither.
- No built-in tools to issue certificates. It is possible connect to a third-party certificate software if you want to create custom-made ones that are of different types.
- Insufficient tools for instructor-student engagement. We don’t appreciate the lack of specific tools, such as proper discussion forums and the ability to randomly assign tests or assignments. Kajabi Versus Wix
A Review of Kajabi’s Features
Ease of Use and Experience
One thing that we like about Kajabi is the surprisingly easy user experience. One of the reasons is that the platform’s users interface (UI) is structured. If you check the screen menu, you’ll notice that all features are arranged into five main sections: Website, Products, Sales, Marketing, and People. The layout of the menu is clear and free of obstruction, since some of the aspects that belong to a specified section are collapsible. The UI layout is very consistent that reflects Kajabi’s “all-in-1” trademark. You can build a landing page, modify your course and interact with your fellow instructors on the same site.
The search assistant is a tool that can be useful anytime you’re looking for something hard to find. The Kajabi Assistant is located at the top part of the dashboard, in the form that of a bar for searching it allows you to search for specific tools and products on the website by typing in the search terms. As mentioned previously, both Kajabi’s courses and site builder sections are drag-and-drop which makes the process easier without the need to know how to navigate it. Kajabi is more user-friendly and has a less arduous learning curve than some of its competitors. It is also compatible with other languages than English if you wish to present your content to wider audiences.
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Course Design and Engagement
Product Blueprints
When you go through Kajabi’s course creation feature, you’ll be able to see a collection of course or product templates or the way it calls them, blueprints. Each of the product blueprints differs in terms of structure and design and can be easily modified to suit the needs of instructors.
In the blueprints that are listed are Mini Courses, Online Courses, and Drip Courses. Mini Courses are short-form quick courses, which are typically designed as a means of gaining brand value, while Online Courses are full-version versions that have a complete structure of content that are designed to provide the “world-class” learning experience. Drip courses on the other hand, are courses which are planned over a set series of days or weeks. Also called Evergreen Training courses, it’s an efficient method of sharing your content if you or your students are busy working on other projects.
Kajabi may be known by many as a renowned premium course-maker. Apart from kinds of courses offered, the blueprints also allow you to make a membership site that allows your customers to access exclusive content and a coach session lasting 12 weeks. There’s also a blank template that allows you to create an entire course or product from scratch!
Categories, Posts, and Content Uploads
As you further look into the course builder, you’ll see the outline of the sections and lessons which have been automatically added if you choose one of the blueprints for your course. In Kajabi’s instance, these parts and the lessons referred to as categories and posts, respectively. Posts are where you insert various types of content including text, video images, and text, while the categories function as folders for the posts that are kept.
You may also incorporate subcategories of posts under the same category, if you wish to organize your content more flexiblely. You can also drag and rearrange the outline. Kajabi accepts a variety of media and text files that can be used to add to your posts. These include MP4 and MOV files, MP3 and WAV files, PDFs, and even Word documents. Upload any of them via your computer’s folders, or via cloud-based file sharing platforms like Google Drive and Dropbox. You can even copy and paste existing URLs for your videos into your posts!
As with a handful of other platforms for creating courses, Kajabi allows you to use the feature of bulk uploads. Like the name implies, you can add all the files you have uploaded to your courses on the same tab. This is a great option, especially if you’re busy performing other tasks.
Course Player Templates
Kajabi offers a lineup of more than 10 themes for courses. Contrary to other LMS platforms, where you’re offered the choice of only one of three theme options, Kajabi lets you have the freedom to choose different themes for different products. Like the outline builder, it’s relatively simple to alter any theme to fit your style. You can even incorporate details that represent your brand, such as the logo or images as well as font design into your course player in order to give it a an individual touch. Kajabi Versus Wix
Quizzes and Student Interactions
Kajabi includes a quiz function called Assessments that allows you to design and create assignments and quizzes and include them as part of your course. Assessments are a helpful way to determine if your students learned something from the course you’ve taught them. With the assessment option, you are able to choose between the three primary question types: multiple-choice, paragraph-style, and multiple-selection. You can even create an assessment score that will encourage your students to engage with your material more.
In addition aside from that, it is also important to note that the LMS website also has made strides in creating spaces for students and teachers to communicate. Through the Community feature your students are able to interact and comment on any of your courses via their dashboards. You can also write your blog posts for discussion with the rest of them your lessons from the past and also your future content. The community feature is offered as a separate product or as an element of membership area.
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Website Design and Customizability
Why should you upload your course materials with your domain name as well as WordPress website when Kajabi has the platform and tools you need to make one within the platform? Kajabi offers unlimited web hosting across all three plans of pricing. What’s awesome about it is you’re assured of instant security and security through an automated SSL certification, as well as an experienced team of experts to maintain your website.
Additionally, you have the freedom to personalize your domain as well as pick from a wide array of professional, one-of-a-kind themes that you can modify to your heart’s content! This doesn’t stop there. If you’re an expert in edupreneurship and are a member of the Growth plan and above you are able to download custom-designed themes designed to fit your ever-expanding needs, plus remove any Kajabi branding and replace it with your custom-designed theme!
Page Builder
Like the course builder that we’ve discussed earlier, Kajabi’s page builder allows you to alter any of the themes on the website using a variety of intuitive and easy-to-handle editing tools. After further exploration you’ll be presented with a variety of customizable blocks and sections. They’re similar to post categories, and categories we discussed when we’ve discussed our course building tool. Blocks are referred to as the elements that compose the site’s content, such as text, media files and clickable buttons. Sections on the other hand, are formed by multiple well-arranged blocks.
There are more than 40 pre-designed sections templates that can be picked from the page builder’s dashboard. As we’re all glued to our smartphones and small tablets, it makes total sense to use Kajabi to make your website automatically adjust to a mobile-friendly layout. You can even go the extra mile and select which site element you wish for your members to view. With all the tools you need to make your site look however you want it to look the page builder from Kajabi is not only super flexible but also easy to manage.
Blogging and Other Useful Website Features
Other LMS platforms may not have this feature, but Kajabi allows you to create sections of your website that is dedicated to your blog, where you can post information and comments on your course content. If you want to make the most out of your Kajabi-made site it provides an area where you can post your blog posts without limitations. It is possible to begin with the blog post by creating one using Text Editor. You can include SEO elements if you wish to reach a larger audience or group your posts into various categories and even alter the way you want your entire blog section to appear.
Kajabi’s built-in blogging tools may not be as up to with WordPress or Blogspot, but it has enough tools to be manageable. In addition, you can create podcasts that you could promote on your site. You can upload the recordings of your podcast that will be hosted on your website and distributed to the major podcasting platforms, such as Apple Podcasts and Spotify. If you upload an episode of your podcast, you have two choices: publish it as a public podcast free of charge or create an exclusive private podcast that only your members have access to. Kajabi Versus Wix
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Marketing and Sales
One of the reasons that make Kajabi so popular among edupreneurs is the variety of marketing and sales tools that are supremely user-friendly and easy for even those who aren’t marketing experts to make use of!
E-mail and Affiliate Marketing
A major draw for the crowd, Kajabi’s built in E-mail marketing functions allow users to send out e-mails about your course and website to your subscribers students within the comforts of the platform. However, you might be amazed by the fact that it goes beyond just send e-mails. With the help with Kajabi Automations, you get to build automated sequences of emails that are triggered by different kinds of user actions. For example, when a student logs in successfully to one of your courses after checkout, a welcome e-mail will be sent automatically to their inbox. If another course is not performing, an upsell is sent to suggest improvement Kajabi Versus Wix
You can create as many e-mails for your campaigns as you like and then schedule them in accordance to your preference. You can also choose which of your members gets the messages. Managing e-mails has never been so extensive and yet simple to manage. In contrast to other LMS sites, Kajabi already provides you with marketing tools for e-mails. You will not require connecting to other third-party platforms to make things work.
Aside from that, Kajabi also has an affiliate marketing function which allows you to designate some of your members as affiliates in order to in promoting your site on your behalf. In addition to paying them the commission rate, you may also track their performance to see how they can contribute to boosting your conversion and click rates. Kajabi Versus Wix
Pipeline Builder
Another of Kajabi’s standouts can be its Pipeline Builder, where you can create custom marketing funnels without a lot of issues. While other platforms have similar features that require much more effort and time and effort, the Pipeline Builder is designed to be so quick and easy that even beginners can benefit from it. This stunning feature lets you select from a collection of pre-made funnel designs or pipeline blueprints. This includes:
- Freebie – for whenever you’d like to provide an offer as a lead magnet to increase your list
- Sales Page OVO – to use when you need to convince your intended audience to buy your product through the sales page
- Product Launch OVO – to use when you’re launching courses or another product
- Zoom Webinar OVO – for whenever you want to promote your business through web-based workshops
- Free Book OVO – to use any time you wish to market your content the free digital book that you can download
- Coaching Campaign OVO – for any time you’re promoting your classes through the use of coaching sessions
- Blank design – for when you’d like to construct an effective sales funnel right from beginning
Once you select from any of the blueprints for your pipeline Kajabi will automatically generate pages and emails you’ll need to pull off an effective sales funnel. You may customize however you want your pipeline to appear to your target audience. You can even alter the look of your checkout and landing pages, for example, to a different one – there is a library with more than 40 templates for landing pages that you can select from.
Optional Payment Options and Price
Kajabi allows you to integrate seamlessly with the payment gateway platforms Stripe and PayPal to ensure that your students can choose between the two to pay for your course. Stripe is a popular payment option that allows credit and debit card transactions and various e-wallet companies across the world. PayPal is, on the other side, is an option for subscriptions as well as multi-payment plans. There aren’t any transaction fees on Kajabi’s part, as all your earnings are instantly transferred to your bank account.
For pricing options, Kajabi offers an array of options for you of options to select from. You can either make your student pay for services at different dates (one-time, subscription, and multiple payments) or distribute them for free. You can also choose to select if you’re going to charge a specified price for a single product or a number of products, as well as establish specific dates for your members can access within a specific period of time. You also get to generate coupons to encourage your target audience to buy the products you offer. Kajabi Versus Wix
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Integration with Third-Party Services
Kajabi is a host of built-in features to help you create and market your courses, but you also have the option to connect to third-party applications to provide an additional boost of functions. The platform is currently able to support ten native integrations, including the well-known analytics provider Google Analytics and app automation service Zapier. Zapier can be extremely helpful as it helps establish connections to hundreds of third-party applications and tools, ranging including e-commerce and user experience.
Training and Support for Customers
In terms of customer service, Kajabi has a bigger advantage over other platforms because it is one of the few course creation platforms that offer 24/7 live chat support. Unlike some similar services that offer customer support, Kajabi’s team is always available to assist you if you’re struggling to create an online course or website, in addition to other important issues, anytime and wherever. However, it’s important to note that this 24 hour support is available to instructors who are subscribed to the Growth plan and above – for Basic users, live chat is available for specific times and on certain days on weekdays. However, Kajabi’s method of customer service has been well-received by many of the instructors who use it to develop meaningful courses. Kajabi Versus Wix
As for training tools, Kajabi offers the user a range of access to resources that you can master and become familiar with. Its Kajabi Hero University is packed with tutorials, courses and educational content specifically designed for educators and edupreneurs who want to gain traction or boost their standing in the course creation world. There are also daily Q+A educational webinars with leading experts from different disciplines as guest speakers, and when you’re looking for additional information and tips the help desk will be there to help you in the right direction. In addition to the platform’s Hero University, there is an additional Kajabi Hero Rewards program in which course creators get rewarded with tons of sweet perks as they achieve their targets.
What is the other thing that is missing from Kajabi?
Kajabi could be an excellent all-in-one platform to develop and promote your course content however, we must address a few vital things that aren’t being addressed. A majority of them could have been extremely helpful to improve the experience. These are some of the things we would like to see added to Kajabi’s system in the near future:
- Built-in tools to issue certificates and other credentials. While some offer this feature, instructors who use Kajabi frequently will need to connect to third-party software which specialize in issuance of certificates, like Accredible.
- More diversity in question types. While we appreciate the way that the platform handles assessments within courses, we’d like for the absence of question type options as well as randomization of these types and their randomization to be resolved as quickly as possible.
- Other payment options. As of the moment only transactions made through Stripe as well as PayPal will be accepted. Not only that, but we don’t understand why there are limitations too.
- An API key that is public. This could have been helpful for creating custom integrations for example, the ability to let your subscribers login using a single sign-in feature with other apps.
Alternatives to Kajabi
Kajabi could have the majority of the features an edupreneur could ever dream of. However, due to the high cost plan, and the lack in terms of functionality, the site may turn some people off. If you’re looking for alternatives with collective similarities in comparison to Kajabi with regards to reliability and performance We’ve provided a list of worthy competitors that you may want to consider when making your choice. Kajabi Versus Wix
- New Zenler is an online course platform that offers all-in-one services that are similar to Kajabi. The only major difference is the price – starting at only $67/month You are able to create unlimited courses and market your course to the right audience without worrying about breaking the bank!
- Podia isn’t just claiming to be a creator-friendly platform. It’s also extremely simple to use, far easier than Kajabi! In addition, you can make use of marketing features It’s a lot lighter than Kajabi. But considering the very budget-friendly price range it’s easy to see the way Podia can appeal to individuals who are just starting out in the business.
- While Kajabi does not have credentials or more advanced features for quizzes, Thinkific makes up for them. With a beginner-friendly price range and a wide range of features, it certainly offers greater features that the other has which includes live lessons and a built-in app integrations store.
- Teachable is similar to Thinkific in the manner it works. But, we need to appreciate the way that Teachable can integrate additional payment options as it can support Google Pay and Apple Pay which are two gateways Kajabi does not have. It also lets you utilize one-on-one coaching as well as other essential features.
Conclusion
All in all, Kajabi successfully knocks it out of the park by providing nearly all of the tools that most entrepreneurs use. It certainly has the essentials anyone must need including the intuitive features needed to create a professional-looking web pages to the fantastic built-in marketing suite with the inclusion of easy-to-understand diagrams of sales funnels as well as efficient email marketing tools.
There may be a few tools missing for example, the issuance of certificates, in particular. With a high cost, it may not be the wise option for those with a tight budget. However, we understand that while Kajabi is well in being an all-in-one solution for course creation but it’s not without limits. It doesn’t hinder it, however, from becoming a popular choice among established entrepreneurs and creators!
If you’re looking for an LMS that gives you all you need in one platform, Kajabi is something you ought to seriously consider.
FAQ Kajabi Versus Wix
What is the meaning of Kajabi mean?
The word “Kajabi” is derived from a word with Islamic as well as Arabic origin, which translates to “to fly.”
Do I have the ability to sell physical items on Kajabi?
Yes! Apart from the standard courses, you can also sell physical products through Kajabi. You can even join with Shopify to set up a fully functioning online store on Kajabi!
Concerning e-mail marketing, is it possible that Kajabi could be able to be able to replace MailChimp?
Because Kajabi already comes with e-mail marketing tools built within the platform, it makes sense that it’s adequate to replace third-party applications like MailChimp. However, if you wish to utilize it, Kajabi still allows you to integrate it with other applications as well.
Are you sure that Kajabi mobile-friendly?
Yes! Kajabi even offers an app for mobile devices to ensure that you and your subscribed members have access to all course materials even when in the move. Kajabi Versus Wix