Many learning management system (LMS) platforms come with various crucial features that can be utilized whenever you create meaningful content. While there could be a lot of sites that let you utilize advanced marketing tools to promote classes to your desired audience, others might not offer all of these features. While some provide easy-to-use course-building tools, there will also be few that may offer editing features that are so complex that it turns its users off.
Within the sea of online course platforms There are a handful that offer not just an easy editing interface, but also a plethora of sales and marketing functions. And on top of that they offer almost everything you’d ever want such as 24/7 assistance and training tools to top-of-the-line analytics. All-in-one course platforms let you explore beyond your limits, and one of those that offer it effortlessly is Kajabi.
In a nutshell What is Kajabi? Samantha Matthews Kajabi
Kajabi is an online platform that lets you make and sell your content to your audience of students. The company is advertised as an all-in-one solution that provides entrepreneurs from all aspects of their lives with the most efficient and vital features to not just build a professional-looking website for your courses but help them rise to higher levels. Kajabi is widely praised and regarded as one of the top online learning platforms, with an overwhelming rating with a score of 4.6 out of 5 on Trustpilot.
What is it that makes Kajabi so popular and well-received among its users? Well, there are quite many reasons that make the platform extremely convenient for all to use. Firstly, it’s the extreme ease of use. From course creation all the way to the marketing services the majority of Kajabi’s features have been designed so that they are accessible to those who are only beginning to get started in the e-course world. The majority of them are advanced, which gives instructors who administer the course an advantage over others. In addition it allows budding entrepreneurs such as you manage and build a course-making business without having to go elsewhere if anything else isn’t available. Kajabi offers all the tools anyone may need in order to live up to its ‘one-stop shop label.
What Can It Do? Do?
There are a variety of ways that Kajabi lets you use as an all-in-one online course solution. We’ve put together a list in bullet points of the most important attributes that you ought to keep an eye on when you’re thinking about the option. In essence, Kajabi allows you:
- Create engaging and interactive courses with a wide array of customizable tools, media files, and templates that you can pick depending on your preferences;
- Create a visually appealing website to present your course content and materials, as well as your own blog to keep your students up-to-date on the latest developments;
- Effectively utilize landing pages, checkout pages and other effective methods to boost your earnings, expand your reach to the limit, and generate higher conversion rates.
- Decide how you would like to charge your courses and other services for your students, whether it’s one-time payments or a monthly subscription
- Design and build effective sales funnels without any problems through the use of funnel blueprints and templates;
- Utilize its in-house marketing and analytics software with email marketing, CRM, and automation tools;
- Create and manage your affiliate links; and
- Explore a wide variety of community, customer service and training tools and features, including Kajabi University.
Famous Names that have Used Kajabi
Kajabi is trusted and used by over 16,000 businesses and big-name personalities. Kajabi is the preferred choice of many of the most well-known people that are from various industries, such as online marketing expert Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard fitness expert and entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi is home to thousands upon thousands of courses, that are used and explored by more than 35 million students from across the globe. At the time of writing, Kajabi is generating more than $650million in sales since its establishment in 2010.
Kajabi’s Pricing Plans
The three pricing plans that Kajabi provides are very different from other online course creation services in that they’re more costly. With monthly prices that start as low as $119, it’s no wonder that this can impede some people who would like to give it a try. However, when you consider the number of essential features already packed into each plan, pricing is logically reasonable.
Kajabi’s pricing plans start with the Basic plan priced at $149 per month, or $119/month if billed annually. In this plan, you can create three products, gain an maximum of 1,000 active customers, and create your own website you can customize with tools fully provided by the platform. Additionally, you get unlimited landing webpages, unlimitted marketing emails, and unlimited access to useful resources, such as one-on-one customer service and Kajabi University.
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In addition to the Basic plan, there is the Growth plan which is Kajabi’s most popular plan with a monthly cost of $199 or $159/mo when paid annually. There is also the Pro plan, which costs $399 per month or $319/month annually and is packed to the brim with all the features you’d like when you are making and selling your courses. Kajabi currently does not offer a free plan option. However, a 14-day free trial is available on each of the three plans. A longer trial of up to 30 days is available on certain blogs. If you wish to try the service to determine if Kajabi is the best choice for you, the short trial period is the ideal method to start.
Kajabi: The Good and the Bad
The Pros and Cons – What We Really Like About Kajabi
- The built-in marketing suite. Kajabi’s in-house marketing suite of tools, including e-mail marketing and automation, are designed to be optimized for businessuse, and you won’t need to integrate with any other third-party service for that!
- The software that creates sales funnels. Another of the platform’s best-selling points is the Pipeline Builder. Pipeline Builder lets you make use of well-tested and understood blueprint templates – no need to be overly complicated!
- Unlimited customization. From designing professional-looking course websites down to the custom domain, Kajabi lets you customize according to your own preferences – and even create your own brand from the ground up.
- The simple and intuitive site as well as course editor. Making content with the website and course creator software was never this simple and fast, since it takes less time and effort to get everything done.
- Infinite integrations. In addition to native integrations that integrate with ten e-commerce, marketing, and analytics services, connection to Zapier’s app allows users to investigate and select from more than a thousand non-native platforms that can improve your effectiveness.
- Establishing meaningful relationships with your students and instructors. Kajabi’s Community feature lets you engage with the students enrolled in your classes. It also lets you network, connect, and celebrate with a multitude of teachers who happen to be in the same shoes as you.
The Cons – What We Do Not Like
- The pricey pricing plans. Three pricing options offered by Kajabi cost greater than the average monthly rate offered by other services. There’s not a free option as well.
- There are no built-in tools for issuance of certificates. You may need to connect to a third party certificate application if you intend to design custom-made certificates of different kinds.
- Not enough tools for student-instructor engagement. We’re not happy about the absence of specific features, including adequate discussion forums, as well as the ability to randomly distribute the assignments or quizzes. Samantha Matthews Kajabi
An Overview of the Kajabi Features
User-Friendliness and Experience
One thing we like about Kajabi is the shockingly easy user experience. First, the majority of the user interface (UI) is structured. If you look at the dashboard menu, you will see that the functions are organized into five main sections – Website Products, Sales Marketing and People. The layout of the menu leaves no space for obstruction, since some of the aspects that belong to the specific section can be collapsed. The UI style is very uniform, reflecting Kajabi’s ‘all-in-one’ hallmark. You can create an online landing page, change your course and engage with other instructors on one site.
The search assistant is a tool that can be useful anytime you’re looking for something hard to find. The Kajabi Assistant is found at the top part of the dashboard in the form that of a bar for searching, and allows you to search for specific tools and products within the website by typing in the keywords. Like we said that both the Kajabi website builder and course builder sections can be dragged and dropped, making the process simpler without having to know how to navigate the site. Kajabi is a more streamlined learning curve compared to several of its peers. It can also be used in other languages than English in case you want to expose your content to broader viewers.
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Course Development and Engagement
Product Blueprints
If you take a look at Kajabi’s courses creation function, you may be able to see a collection of product or course templates or, as the platform calls it blueprints. Each blueprint for a product varies in structure and type and can be customized to suit the needs of instructors.
Included among the listed blueprints are Mini Courses, Online Courses, and Drip Courses. Mini Courses are quick-form courses that are usually created as a means of gaining the brand’s value, whereas online Courses are full-version courses with a complete content structure designed for an “world-class” educational experience. Drip courses on the other hand, are courses that are scheduled for an established period of weeks or days. Also called Evergreen Training courses, it’s an easier method of sharing your content if you and your students are busy working on other projects.
Kajabi may be known by many as a well-known premium course-maker. But, aside from the kinds of courses offered, the blueprints let you create a membership area that allows your customers to access exclusive content as well as a coaching session for 12 weeks. There’s also a blank template which allows you to design an entire course or product from the ground up!
Categories, Posts, and Content Uploads
When you explore the course builder you’ll see an outline of sections and lessons that have been automatically included when you select any of the course blueprints. In Kajabi’s case, those sections and lessons are called categories and posts, and vice versa. Posts are where you put in different types of content, like text, videos, and images, while the categories function as folders where the posts are stored.
You may also incorporate subcategories of posts under the same category, if you wish to organize your content more flexiblely. You can alter the outline by dragging it around. Kajabi accepts a variety of media and text files to include in your posts. These include MOV and MP4 files WAV and MP3 files PDFs, and even Word documents. Upload any of them either through your computer’s folders or file-sharing cloud platforms such as Google Drive and Dropbox. You can also duplicate and paste URLs of your videos to your blog posts!
As with a handful of other platform for making courses, Kajabi allows you to utilize the bulk upload feature. Similar to the name that you can upload all the files you have uploaded to your course in one page. This one is handy especially when you’re working on other things.
Course Player Templates
Kajabi has a variety of 10+ themes for courses. Contrary to other LMS platforms where you’re only offered the choice of only one of three theme options, Kajabi lets you have the option of choosing several themes to suit different products. Like the outline maker, it’s simple to modify any theme to match your preferences. You can also incorporate elements of your brand, such as the logo or images as well as font designs , into the course player to add a your own personal style. Samantha Matthews Kajabi
Quizzes and Student Interactions
Kajabi includes a quiz function called Assessments. It allows you to create quizzes and assignments and add them as part of your course. Assessments can be a great method of determining the extent to which your students gained from the course you’ve taught them. With the assessment feature, you get to choose between the three primary question types: multiple-choice, multiple-selection, and paragraph-style. You can even create an acceptable score to encourage your students to engage with your content more.
Apart from that, in addition, the LMS site has also made strides in providing spaces for teachers and students to interact. With the Community feature, students have access to comment and interact with all of your courses on their dashboards. You can even write in your blog posts for discussion with the rest of them your previous lessons and also your future content. The community feature can be accessed either as a stand-alone product or as an element of membership space.
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Website Design and Customizability
Why should you upload your course materials with your domain name as well as WordPress site when Kajabi has the platform and tools to build one on the platform? Kajabi provides unlimited web hosting on all 3 pricing options. What’s awesome about it is you’re guaranteed immediate security and safety with an automatic SSL certification as well as a team to help maintain your site.
Additionally, you have the freedom to customize your domain, as well as pick from a range of unique, professional themes, all of which you can modify to your heart’s content! It doesn’t stop there: if you’re an expert edupreneur and are a member of the Growth plan and higher, you get to use custom-designed themes that are built to meet the ever-changing needs of your business and also take away all Kajabi logos and substitute that with your custom-designed theme!
Page Builder
Like the course builder we’ve mentioned earlier, the page builder from Kajabi lets you modify any of the themes on the website using a variety of intuitive and easy-to-handle editing tools. After further exploration, you will be greeted with customizable sets of blocks and sections. They’re basically like the categories and posts we discussed when we’ve discussed the course builder. Blocks are referred to as the elements that compose the content of the website which includes media files, text as well as clickable button. Sections, on the other hand are made up of multiple neatly-arranged blocks.
There are over 40 pre-designed section templates that you can pick from the dashboard of the page builder. Since we’re all connected to our smartphones and small tablets nowadays it’s logical for Kajabi to let your site automatically adjust to a mobile layout. It’s even possible to go the extra mile by choosing which site element you wish members to see. With all the necessary tools to make your site look as you wish it to look, Kajabi’s page builder is not only super flexible but also easy to manage.
Blogging and Other Website Features
Other LMS platforms might not offer this feature, however Kajabi allows you to make a section of your website specifically for your blog. There, you can share updates and thoughts on the content of your course. If you want to make the most the Kajabi-made website it provides an area where you can do so without limits. Start by creating posting blog content by making one with Text Editor. It is possible to include SEO elements if you want to reach a larger audience and organize your blog posts into various categories or even change the way you would like your blog’s entire section to appear.
Kajabi’s built-in blogging tools may not be as up to par as WordPress or Blogspot However, it comes with enough tools to make it manageable. Additionally, you can also create podcasts to promote on your site. You may upload recordings of your podcasts to be hosted on your website and distributed to the major podcast listening platforms such as the Apple Podcasts platform and Spotify. If you upload podcast episodes you can choose between two options: release it as a public podcast for free or make an exclusive private version which only your subscribers are able to access. Samantha Matthews Kajabi
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Marketing and Sales
A big part of what makes Kajabi so well-liked among entrepreneurs is its slew of sales and marketing tools that are highly easy and straightforward for even those who aren’t marketing experts to utilize!
E-mail and Affiliate Marketing
A huge draw among the crowd, Kajabi’s built in E-mail marketing functions allow users to send out e-mails related to your course and websites to your members who are subscribed students from the comfort of the platform. However, you might be amazed by the fact that it goes beyond sending e-mails. With the help with Kajabi Automations, you get to build automated sequences of emails that are initiated by different types of user actions. For example, when a student is successfully logged in to one of your classes after checkout, a welcome e-mail will be automatically delivered directly to the student’s inbox. If another course is not performing the course, an upsell will be sent to suggest improvement Samantha Matthews Kajabi
You are able to create as many e-mails for the campaign you like and schedule each one according to your preferences. You can also choose which of your members gets the messages. Managing e-mails has never been more comprehensive yet easy to handle. Unlike other LMS sites, Kajabi already provides you with tools for marketing e-mails that you will not require the integration with third-party platforms in order to make it work.
In addition, Kajabi also has an affiliate marketing feature where you get to assign some of your members as affiliates who can help promote your content on behalf of your company. In addition to paying them the commission rate, you may also track their performance to gauge how well they contribute to boosting your conversion and click rates. Samantha Matthews Kajabi
Pipeline Builder
Another of Kajabi’s notable features is its Pipeline Builder, where you can create custom marketing funnels that do not have any overly complicated difficulties. While other platforms offer similar features that require much more time and effort however, this Pipeline Builder is designed to be extremely simple and quick that even the uninitiated can benefit from it. This amazing feature lets you choose from a variety of pre-designed funnel templates or pipeline blueprints. This includes:
- Freebie – for whenever you’d like to provide the freebie to lead magnet to increase your database.
- Sales Page OVO – for when you need to convince your intended customers to purchase your product by utilizing a sales page
- Product Launch OVO is a great option for whenever you’re launching a course or another product
- Zoom Webinar OVO – for any time you wish to promote your product via web seminars
- Free Book OVO – to use any time you wish to market your content an online book for free download.
- Coaching Campaign OVO is for any time you’re promoting your courses through a series of coaching sessions
- Blank blueprint – for whenever you’d like to construct your sales funnel from the ground
Once you select from any of the blueprints for a pipeline, Kajabi automatically creates a set of pages and e-mails you will have to put together to make an efficient sales funnel. You can alter the way you would like your sales funnel to look to your customers. You could even alter the theme of your checkout and landing pages, for example you can change the theme to something different The library is full of 40+ pages templates you can choose from.
Optional Payment Options and Price
Kajabi lets you integrate seamlessly with payment gateways like Stripe and PayPal so that your member students can choose between them when they pay for your classes. Stripe is the most popular payment option that accepts credit and debit card transactions and certain e-wallet providers across the world. PayPal is, on the other side, is an option to subscribe as well as multi-payment plans. There are no pressing transaction fees on Kajabi’s part, as all your earnings will be immediately transferred to your bank account.
When it comes to price options for Kajabi, it provides an array of options for you of options to select from. You can either make your student pay for services at various dates (one-time, subscription, and several payments) or hand them out to them for free. You can also choose to select if you’re going to charge a specified price for a specific product or multiple products, and establish specific dates for your members can access within a specific period of time. You also get to generate coupons that will further encourage your customers to purchase any of your offers. Samantha Matthews Kajabi
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Integrations with Third-Party Services
Kajabi may have a plethora of built-in features to help you create and market your courses, but you also can connect to other third-party applications for an added boost in functionality. Kajabi currently has ten native integrations, including the well-known analytics provider Google Analytics and app automation service Zapier. Zapier can be extremely helpful since it allows you to establish connections with hundreds of other third-party apps and tools from e-commerce to user experience.
Customer Support and Training Resources
In terms of customer service, Kajabi has a bigger advantage over other platforms because it’s one of the few platforms for creating courses with live chat available 24/7 support. Contrary to similar services, Kajabi’s customer support team is always available to assist you when you’re having difficulties in creating pages or courses, among other important issues, anytime and anywhere. However, it’s important to note that this 24/7 service is only available to instructors that are on the Growth plan up to for basic users Live chat is available at specific times and on certain days on weekdays. Nonetheless, Kajabi’s approach to customer service has been praised by those who utilize it to develop meaningful courses. Samantha Matthews Kajabi
As for training tools, Kajabi offers the user a range of access to access resources that you can learn and get used to. Kajabi Hero University Kajabi Hero University is packed with tutorials, classes and informational content that are specifically designed for educators and edupreneurs who want to get started or increase their position in the field of course development. There are also weekly Q&A-style educational webinars featuring top experts from various fields as guests, plus If you’re in search of additional tips and tricks the help desk will be there to help you along the way. Alongside Kajabi’s Hero University, there is Kajabi’s Hero Rewards program, where course creators get rewarded with many sweet perks when they reach their goals.
What Else is Missing in Kajabi?
Kajabi could be an excellent all-in-one tool to design and promote your course content however, we must address a few vital things that are not being addressed. Most of them would have been extremely helpful to enhance the user experience. These are some of the things we’d like to see included in the Kajabi system shortly:
- Built-in tools that issue certificates and other credentials. While some offer this feature, instructors who use Kajabi often will still require a connection to third-party apps which specialize in issuance of certificates, like Accredible.
- More diversity in question types. While we may appreciate the way that the platform handles assessments within the course, we would like for the absence of options for question types – plus randomization of said types and their randomization to be resolved as quickly as possible.
- Other payment options. As of this writing there are only two options for transactions: Stripe or PayPal can be accepted. In addition, we aren’t sure if there are certain limits too.
- A public API key. This could have been helpful for custom integrations, like the ability to let your subscribers sign in using the single sign-in option with other apps.
Alternatives to Kajabi
Kajabi might have the most of the features any aspiring edupreneur could ever dream of. But due to its high price plan, and the lack in terms of functionality, the site could make some people turn away. If you’re seeking alternatives that have commonalities with Kajabi regarding performance and reliability we’ve listed a few worthy alternatives that you might think about in making your choice. Samantha Matthews Kajabi
- New Zenler is an online course platform that provides all-in one solutions similar to Kajabi. The only significant difference is the cost that starts at $67/month, you can create unlimited courses and sell your course to the right audience without ever having to worry about spending a dime!
- Podia does not just claim to be user-friendly. It’s also extremely easy to use, much easier than even Kajabi! Although you can benefit from marketing features It’s a lot lighter than Kajabi. But considering the very budget-friendly price, we can see the ways Podia will appeal to individuals who are just starting out in the business.
- While Kajabi does not have credentials or more advanced features for quizzes, Thinkific makes up for the shortcomings. With a beginner-friendly price range and a wide range of features, it certainly offers greater features that the other as well as live lesson courses and an integrated app integration store.
- Teachable is like Thinkific in terms of how it functions. But, we need to appreciate how the former can incorporate additional payment options as it can support Google Pay and Apple Pay two gateways that Kajabi does not have. You can also avail one-on-one coaching as well as other essential features.
Conclusion
In the end, Kajabi successfully knocks it out of the park by offering a wide range of tools that most entrepreneurs utilize. It does provide the essentials anyone must need, from intuitive functions needed to design a professional website to the stellar integrated marketing suite that includes the ability to understand diagrams of sales funnels as well as efficient email marketing tools.
There could be some tools missing like the issuance of certificates in particular. Also, with its high cost, it might not be the wise option for those with a tight budget. We do recognize that, while Kajabi does well in being an all-in-one solution for course creation, it will always have limitations. That doesn’t stop it, but it is a popular choice among established business owners and creators!
If you’re still searching for an LMS that gives you all you need in one platform, Kajabi is something you should strongly look into.
FAQ Samantha Matthews Kajabi
What does the word Kajabi mean?
The term “Kajabi” is derived from a word with Islamic (or Arabic origin which means “to fly.”
Can I sell physical goods on Kajabi?
Yes! In addition to the normal classes, you can also sell physical items on Kajabi. It is possible to integrate with Shopify to set up a fully functioning e-commerce shop on the platform!
In terms of e-mail marketing is it possible Kajabi could be able to replace MailChimp?
Since Kajabi already includes the tools for marketing via email built within the platform, it’s logical that it’s adequate to replace third-party programs like MailChimp. However, if you wish to utilize the platform, Kajabi still allows you to integrate with it and other applications as well.
Is Kajabi mobile-friendly?
Yes! Kajabi even offers a mobile app to ensure that you and the members who have subscribed have access to all courses even while in the move. Samantha Matthews Kajabi
