Hundreds of learning management system (LMS) platforms come with many essential features that you can utilize when you write content that is meaningful. While there may be plenty of sites that let you utilize advanced marketing tools to advertise the courses you offer to your desired audience, others might not provide all these features. And while some offer easy-to-use tools for creating courses, there will be a few that offer editing features that are so complex that it turns its users off.
Among a sea of e-course platforms, there are a few that provide more than a simple editing interface, but also an array of sales and marketing functions. And on top of that, they also provide you with nearly everything you could think of such as 24/7 assistance and training materials to top-quality analytics. All-in-one course platforms let you explore beyond your limits, and one of those which can provide this is Kajabi.
In a nutshell: How do you define Kajabi? Setting Up A Product In Kajabi
Kajabi can be described as an online service that lets you develop and market your courses to an audience of students. Branded as an all-in-one service, Kajabi provides edupreneurs from all aspects of their lives with the most efficient and necessary features that will not only create a professional website for your courses but help them rise to higher levels. Kajabi has been critically acclaimed and regarded as one of the most effective online course platforms, gaining an overwhelming positive rating of 4.6 out of five on Trustpilot.
What makes Kajabi so popular and well-received among its users? It’s true that there are numerous aspects that make this platform very convenient for everyone to use. Firstly, it’s the extreme ease of use. From the course creation to the marketing services almost all of Kajabi’s features are designed to be digestible even for those who are new in the e-course world. A majority of them are advanced, which gives instructors who administer the course an edge over the rest. Lastly it allows budding entrepreneurs like you to run and create a course-making business without the need to look to another place if something else is missing. Kajabi provides all the equipment that one could need and is a true testament the ‘one-stop-shop’ moniker.
What does it let you do? Do?
There are a variety of methods that Kajabi can use as an all-in-one online course solution. We’ve put together a list in bullet points, of its important characteristics that you might want to watch out for when you’re thinking about the option. Simply put, Kajabi lets you:
- Create engaging and interactive classes using a range of customizable tools including media files, templates you can select according to your preference;
- Build a presentable website to house your course contents and materials and blogs to keep your students up-to-date on what else is new;
- Effectively utilize landing pages, checkout pages, and other effective methods to boost your earnings, expand your reach over the boundaries and boost conversion rates.
- Choose how you wish to bill your courses and other products for your students, whether it’s a one-time payment or a monthly subscription;
- Design and build effective sales funnels without any issues by making use funnel templates and funnel blueprints;
- Use its own marketing and analytics suite that includes email marketing as well as CRM and automation tools.
- Manage and create your affiliate links.
- Explore a variety of community and training materials and features, including the Kajabi University feature.
The Big Names Who Have Utilized Kajabi
Kajabi is used and trusted by more than 16,000 organizations and famous personalities. Kajabi is the preferred choice of several well-known personalities who are part of different sectors, including the expert in online marketing Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard fitness expert entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi is home to thousands on thousands of courses that are used and explored by more than 35 million students from across the globe. As of this writing, Kajabi has generated over $650 million in sales since it was founded in 2010.
Kajabi’s Pricing Strategies
The three pricing plans that Kajabi provides are different from other online course creation tools in that they’re much more expensive. With monthly costs that begin as low as $119, it’s no wonder that this can impede some people who might be interested in giving the service a shot. With the abundance of essential features already packed into each plan, pricing is logically reasonable.
Kajabi’s pricing plans start with the Basic plan priced at $149 per month, or $119/month for billing annually. With this tier, you get to create three products, gain an maximum of 1,000 active customers, and design websites that you are able to create with the tools offered by the platform. Also included are unlimited landing websites, indefinite marketing emails as well as unlimited access to helpful resources, including one-on-one customer support as well as Kajabi University.
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Apart from The Basic Plan, there’s the Growth plan which is Kajabi’s most popular plan for $199 per month or $159/mo when paid annually, as well as the Pro plan for $399 per month or $319/mo yearly that is loaded to the brim with all the features you’d like when you are creating and selling your courses. Kajabi does not currently offer an option to pay for the plan. There is however a fourteen-day trial is available. trial is available for each of the three plans. A trial extension that runs up to 30 days is offered on select blogs. If you wish to test the waters to determine if Kajabi is the right fit for you, the short free trial is the best method to start.
Kajabi: The Good and the Bad
The Pros and Cons – What We Really Like About Kajabi
- The built-in marketing suite. Kajabi’s own marketing suite of tools, such as e-mail marketing and automation, are designed to be optimized for businessuse, and you won’t need to integrate with other third-party services for that!
- The software that creates sales funnels. Another of the platform’s best-selling points, the Pipeline Builder. Pipeline Builder lets you make use of proven and easily understandable blueprint templates – no need to get too complicated!
- Customization without limits. From designing professional-looking course websites up to the customized domain, Kajabi lets you customize to your hearts content and even build your brand from the ground up.
- The user-friendly and simple site as well as course editor. Making content with the site and the course creator software was never this simple and fast, since it takes less time and effort to get everything done.
- Limitless integrations are endless. In addition to native integrations that integrate with the ten marketing, e-commerce and analytics services, connection to the app Zapier allows users to investigate and select from more than one thousand non-native platforms that can improve your efficiency.
- Making lasting connections with students and fellow instructors. Kajabi’s community feature lets you engage with the students in any of your courses. You can also connect, network, and share your joy with hundreds of teachers who happen to be in the same position as you.
The Cons – What We Do Not Like
- The pricing plans are hefty. Three pricing options offered by Kajabi cost more than the average monthly rates provided by other companies. There’s no free plan available either.
- No built-in tools to issue certificates. It is possible to connect to a third-party certificate software if you want to make custom-designed certificates of various types.
- Not enough tools for student-instructor engagement. We aren’t happy with the absence of specific features, like adequate discussion forums, as well as the ability to randomize the assignments or quizzes. Setting Up A Product In Kajabi
A Review of Kajabi’s Features
User-Friendliness and Experience
One thing that we like about Kajabi is its surprisingly simple user experience. First, the majority of the users interface (UI) is structured. If you look at the dashboard menu, you will notice that all features are arranged into five main sections: Website, Products, Sales, Marketing, and People. The design of the menu is clear and free of clutter, as some aspects that belong to the specific section can be collapsed. The UI style is very uniform that reflects Kajabi’s “all-in-1” brand name. You can create an online landing page, change your course, and interact with your fellow instructors through one website.
The search assistant is a tool that can be useful anytime you’re looking for something that may be hard to find. The Kajabi Assistant is found at the top of the dashboard, in the form as a “search bar, and it lets you look for specific tools and products within the website by typing in the keywords. As mentioned previously the website builder and course builder sections are drag-and-drop which makes the process easier without having to know how to navigate it. Kajabi is a more streamlined learning curve compared to several of its peers. It is also compatible with other languages that English if you wish to present your content to wider viewers.
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Course Creation and Engagement
Product Blueprints
If you take a look at Kajabi’s courses design feature, you will quickly come across a variety of product or course templates, or what the platform calls it, blueprints. Each of the blueprints for products varies in structure and type and can be easily modified to fit any instructor’s needs.
In the blueprints that are listed are Mini Courses, Online Courses, and Drip Courses. Mini Courses are short-form , quick courses which are generally designed as a way to build the brand’s value, whereas online Courses are full-version versions that have a complete structure of content that are designed to provide an “world-class” education experience. Drip courses, on the other hand, are courses that are scheduled for a set series of weeks or days. Also known as Evergreen Training courses, it’s a much more convenient way to share your content if you as well as your students are occupied working on other projects.
Kajabi may be known by many as a well-known premium course maker. Apart from kinds of courses offered, the blueprints let you create a membership space where your customers can enjoy exclusive content and a coaching session lasting 12 weeks. The template is also blank which allows you to design a course or product from the ground up!
Categories Posts, Categories, and Content Uploads
As you further look into the course builder, you’ll notice the outline of the sections and lessons that were automatically added when you select one of the blueprints for your course. In the case of Kajabi, these sections and lessons are referred to as categories and posts, or. The posts are where you can insert different types of content like text, videos and images, whereas the categories serve as folders in which the posts are stored.
You can also include subcategories of posts within a category if you want to organize your content more flexiblely. You can also move and rearrange the outline. Kajabi accepts a variety of media and text files that can be used to add to your posts. These include MOV and MP4 files WAV and MP3 files, PDFs and Word documents. Upload any of them via your computer’s folders, or via cloud-based file sharing platforms like Google Drive and Dropbox. You can duplicate and paste URLs for your videos into your posts!
Like a few select platform for making courses, Kajabi allows you to make use of the bulk upload feature. Similar to the name that you can upload all your files to your courses in one page. This one is handy particularly if you’re working on other things.
Course Player Templates
Kajabi provides a selection of 10+ themes for courses. Unlike other LMS platforms that only allow you to be given the option to choose the theme you want to use, Kajabi lets you have the option of choosing different themes for different products. Similar to the course outline builder, it’s relatively simple to modify any theme to match your preferences. You can also incorporate elements that represent your brand, such as the logo images, fonts, and designs into the course player to add a your own personal style. Setting Up A Product In Kajabi
Quizzes and Student Interactions
Kajabi offers a quiz feature called Assessments that allows you to create quizzes and assignments and include them as part of your class. Assessments are a helpful way to determine the extent to which your students gained from the curriculum you’ve given them. With the assessments option, you are able to choose from three different types of questions: multiple-choice multi-selection, or paragraph-style. You can also set an acceptable score to encourage your students in engaging with your content more.
In addition, the LMS site has also made progress in providing spaces for students and teachers to connect. Through the Community feature, your learners are given access to interact and comment on any of your courses through their dashboards. You can even write in your blog posts to discuss with other students your lessons from the past and also your future content. The community feature is offered either as a stand-alone item or as a part of your membership space.
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Website Design and Customizability
Why should you upload your course materials to your web domain or WordPress website when Kajabi offers the platform and the tools to build one on the platform? Kajabi offers unlimited web hosting for the 3 pricing options. What’s awesome about it is you’re assured of instant safety and security with the automatic SSL certification as well as a team to help maintain your site.
Additionally, you have the freedom to customize your domain, as well as choose from a range of premium, unique themes, all of which you can customize to your hearts content! It doesn’t stop there: If you’re an expert edupreneur and signed to the Growth plan and above you can download custom-designed themes designed to meet the ever-changing needs of your business, plus eliminate any Kajabi branding and replace that with your personal brand!
Page Builder
Similar to the course builder we’ve mentioned previously, Kajabi’s page builders allows you to alter any of the available themes for websites using a set of user-friendly and intuitive editing tools. If you continue to explore, you will be greeted with customizable sets of blocks and sections. They’re similar to the categories and posts we discussed when we’ve discussed our course building tool. Blocks are referred to as the components that comprise the content of the website, such as media files, text or clickable icons. Sections, on the other hand are made up of multiple carefully-arranged blocks.
There are over 40 preset section templates that you can choose from the dashboard of the page builder. We’re all hooked to our smartphones and tablets these days it is logical for Kajabi to have your website automatically adjust to mobile layout. You can even go the extra mile and select the element of your site you would like for your member learners to view. With all the necessary tools to create your website however you want it to appear the page builder from Kajabi is not only super flexible but also fast to use.
Blogging and Other Web-based Features
Other LMS platforms might not offer this feature, however Kajabi allows you to create sections of your website specifically for your blog. There, you can post information and comments on your course content. If you want to make the most out the Kajabi-made website it provides an area where you can publish your content without restriction. You can get started with your blog posts by creating your own using Text Editor. You may include SEO elements if you want to expand your reach and organize your blog posts into various categories and even alter the way you would like your blog’s entire section to appear.
Kajabi’s built-in blogging features may not be as up to the same level as WordPress or Blogspot However, it comes with enough tools to make it manageable. Additionally, you can also create podcasts that you can promote on your site. You can upload audio recordings of your podcast that will be hosted on the website and then distributed to major podcasting platforms like the Apple Podcasts platform and Spotify. If you upload an episode of your podcast you can choose between two options: either release it as a podcast that is public free of charge or create an exclusive private version which only your subscribers can get access to. Setting Up A Product In Kajabi
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Marketing and Sales
One of the reasons that make Kajabi so popular with edupreneurs is its array of sales and marketing tools that are extremely convenient and simple enough for even those who aren’t marketing experts to make use of!
Email Marketing and Affiliate Marketing
A huge draw among the masses, Kajabi’s built-in email marketing feature allows you to send e-mails related to your course and website to your subscribed member students from the comfort of the platform. You might be surprised that it can do more than simply send emails. With the aid of Kajabi Automations, you get to automate sequences of e-mails that are initiated by different types of user actions. For instance, if your student logs in successfully to one of your courses after checkout, a welcome e-mail will be automatically delivered into their email inbox. If another underperforms the course, an upsell will be delivered to offer suggestions for improvement Setting Up A Product In Kajabi
You can send as many emails to the campaign you wish and schedule each one in accordance with your preferences. You can even select which of your members gets to receive these messages. E-mail management has never been so comprehensive yet easy to handle. Unlike other LMS websites, Kajabi already provides you with tools for marketing e-mails that you will not require the integration with third-party platforms in order to make it work.
Apart from that, Kajabi also has an affiliate marketing function where you get to assign certain members of your group as affiliates to help in promoting your site on your behalf. Apart from paying them a commission, you may also track their performance to see the extent to which they are contributing to boosting your conversion and click rates. Setting Up A Product In Kajabi
Pipeline Builder
Another one of Kajabi’s overall notable features are one of the best features is Pipeline Builder, where you can create custom marketing funnels without a lot of difficulties. While other platforms offer similar features that require much more effort and time however, Pipeline Builder is a breeze to use. Pipeline Builder is designed to be so quick and easy that even those who aren’t experts are able to make the most of it. This stunning feature lets you choose from a set of pre-made funnel templates or pipeline blueprints. This includes:
- Freebies – to be used whenever you’d like to provide an offer as a lead magnet to grow your list
- Sales Page OVO – to use when you need to convince your target public to buy your product through the sales page
- Product Launch OVO is a great option for any time you’re launching a course or other product
- Zoom Webinar OVO – to use occasions when you need to advertise your products through web workshops
- Free Book OVO – to use any time you wish to showcase your content a free downloadable digital book
- Coaching Campaign OVO – to use whenever you’re promoting your classes through a series of coaching sessions
- Blank plan – to use whenever you’d like to construct an effective sales funnel right from the ground
After you pick one of the pipeline blueprints, Kajabi automatically creates a set of pages and e-mails you will require to create an effective sales funnel. You can alter the way you want your pipeline to appear to your target audience. You may even change the design of your landing and checkout pages, for instance, to a different one The library is filled with 40+ templates for landing pages that you can pick from.
Payment and Pricing Options
Kajabi lets you integrate seamlessly with payment gateways like Stripe and PayPal so that your students are able to select between the two to pay for your course. Stripe is a popular payment option that allows debit and credit card transactions as well as select e-wallet providers all over the world. PayPal is, on the other side, is an option for subscriptions and multi-payment plans. There aren’t any transaction fees on Kajabi’s part, as all your earnings will be immediately transferred directly to the bank accounts of your choice.
For the pricing, Kajabi gives an array of options for you of options to select from. You can choose to cost your pupils for the products at various times (one-time subscription, one-time, or multiple payments) or hand them out for free. You even have the chance to decide if you want to charge a set amount for one product or a number of items, and establish specific dates for your members can access within a specific period of time. You also get to generate coupons to encourage your audience to purchase the products you offer. Setting Up A Product In Kajabi
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Integrations with Third-Party Services
Kajabi is a host of built-in services needed to develop and promote your courses however, you also have the option of connecting to third-party applications to provide an additional boost of functions. The platform is currently able to support the integration of ten natively-built integrations, such as the popular analytics provider Google Analytics and app automation service Zapier. Zapier can be extremely helpful since it allows you to establish connections with hundreds of other tools and third-party apps including e-commerce and user experience.
Training and Customer Support Resources
When it comes to customer service, Kajabi has a bigger advantage over other platforms because it’s among the few course creation platforms which provide 24/7 live chat support. In contrast to other similar platforms, Kajabi’s customer support team is always ready to assist you if you’re having difficulties in creating a course or page among other issues that are important, at any time and from anywhere. However, it’s important to note that this 24 hour feature is available for instructors who subscribe to the Growth plan up to for basic users, live Chat support can be scheduled for certain times and times of the week. The approach of Kajabi’s customer service has been praised by many of the instructors who use it to develop useful courses. Setting Up A Product In Kajabi
As for tools for training, Kajabi gives you a variety of ways to resources that you can master and then become proficient with. Kajabi Hero University Kajabi Hero University is packed with tutorials, courses, and informative content especially targeted at educators and edupreneurs who want to gain traction or boost their position in the course creation world. There are also weekly Q&A-style educational webinars featuring top experts from various disciplines as guest speakers, and, if you’re looking for other advice and tricks the help desk will be there to help you in the right direction. Apart from the platform’s Hero University, there is an additional Kajabi Hero Rewards program in which course creators can earn tons of sweet perks as they achieve their targets.
What Else is Missing in Kajabi?
Kajabi may be a great all-in-one solution to create and promote your course content, but we have to take care of a few essential things that aren’t being addressed. A majority of them could be extremely useful to improve the experience. Below are the items we would like to see added to Kajabi’s system in the near future:
- Built-in tools that issue certificates and other credentials. While some provide this service instructors using Kajabi often will still require a connection to third-party software that are specialized in the issue of certificates, like Accredible.
- More diversity in question types. While we may appreciate the system’s handling of assessment within the course, we would like for the absence of different types of questions and the randomization of those types that is addressed as soon as possible.
- Additional payment options. As of this writing, only transactions via Stripe and PayPal are accepted. Not only that, we don’t understand why there are limitations too.
- A public API key. This could have been helpful for creating custom integrations like the ability to let your subscribers login using a single sign-in option in other applications.
Alternatives to Kajabi
Kajabi may have essentially most of the features an Edupreneur would ever want to have. But with the steep price plan and a plethora in terms of functionality, the site could make some people turn away. If you’re looking for alternatives that share similarity to Kajabi regarding performance and reliability We’ve provided a list of worthy competitors that you may think about in your decision. Setting Up A Product In Kajabi
- New Zenler is an online course platform that provides all-in one solutions similar to Kajabi. The only difference is the cost – starting at only $67/month You are able to create unlimited courses and advertise to your target audience without ever having to worry about the cost!
- Podia does not just claim to be user-friendly. It’s also extremely simple to use, far easier than even Kajabi! While you get to benefit from marketing features Podia is much less heavy than Kajabi. However, when you consider the budget-friendly price range, we can imagine the ways Podia can appeal to DIY entrepreneurs getting into the business.
- While Kajabi lacks credentials and advanced quiz features, Thinkific makes up for them. With its affordable price and a wide range of features, it certainly offers greater features that the other which includes live lesson courses and a built-in app integrations store.
- Teachable is similar to Thinkific in the way it operates. However, we must appreciate how the former can incorporate additional payment options as it accepts Google Pay and Apple Pay which are two gateways Kajabi does not have. You can also avail one-on-one coaching as well as other essential features.
Conclusion
Overall, Kajabi successfully knocks it out of the park in terms of having nearly all the options that most entrepreneurs make use of. It sure does offer all the features you need to be able to design a professional website to the stellar integrated marketing suite, which includes the addition of simple sales funnel blueprints and efficient e-mail marketing tools.
There could be some tools that are missing like the issuance of certificates specifically. With a high cost, it may not be the right choice among the budget-conscious. But we do understand that while Kajabi is very well as an all-in-one solution for creating courses, it will always have limits. However, that doesn’t stop it however, from being an extremely popular choice for established business owners and creators!
If you’re still searching for an LMS that can provide everything you require on one platform, Kajabi is something you should strongly consider.
FAQ Setting Up A Product In Kajabi
What is the meaning of Kajabi translate to?
The word “Kajabi” originates from a word with Islamic as well as Arabic origin which means “to take flight.”
Can I sell physical products on Kajabi?
Yes! Aside from the usual classes, you can also sell physical products on Kajabi. It is possible to integrate with Shopify to build a fully functional E-commerce store using Kajabi!
Concerning e-mail marketing, is it possible that Kajabi could be able to take over MailChimp?
Since Kajabi already comes with the tools for marketing via email built within the platform, it’s logical that it’s sufficient to replace third-party programs such as MailChimp. However, if you do intend to make use of this feature, Kajabi still allows you to connect it with other applications as well.
Is Kajabi mobile-friendly?
Yes! Kajabi also has an app that can be downloaded on mobile so that you and your subscribed members can access your entire course materials even when in the move. Setting Up A Product In Kajabi
