Many learning management system (LMS) platforms come with a variety of essential features that you can utilize whenever you create meaningful content. Although there are plenty of sites that let you utilize advanced marketing tools to promote the courses you offer to your intended audience, others might not provide all these features. And while some offer easy-to-use tools to build courses, there’ll also be few that may offer editing features that are so complex that they turn off their users.
In the sea of e-course platforms There are a handful which offer more than just the basic editing interface but also an array of marketing and sales functions. And on top of that they also offer nearly everything you could think of such as 24/7 assistance and training materials to top-quality analytics. All-in-one courses let you go beyond the limits of your abilities One of them that provide it is Kajabi.
At a Glance: What is Kajabi? Square And Kajabi
Kajabi is an internet-based platform which lets you create and sell your course content to your student audience. The company is advertised as an all-in-one solution, Kajabi provides edupreneurs from all walks of life with optimized and vital features to not just build a professional-looking site for your courses, but help them rise to higher levels. Kajabi has been critically acclaimed and considered to be one of the best online courses platforms, earning an overwhelming score from 4.6 out of five on Trustpilot.
What is it that makes Kajabi so popular and well-received among its users? Well, there are quite many reasons that make the platform extremely convenient for all to use. Firstly, it’s the extreme simplicity of usage. From course creation to marketing, nearly all of Kajabi’s aspects can be digestible for people who are just getting started in the world of online courses. A majority of them are advanced, which gives instructors who administer the course an edge over others. Lastly this allows students like you run and develop courses without having to go to another place if something else is not available. Kajabi provides all the tools that anyone could require and is a true testament its ‘one stop shop label.
What does it let you do? Do?
There are many kinds of options that Kajabi allows you to use as an all-in-one online course solution. We’ve compiled a list, in bullets of the most important features that you may want to keep an eye on if you’re considering the option. Simply put, Kajabi lets you:
- Create engaging and interactive courses with a wide array of customizing tools including media files, templates that you can pick in accordance with your personal preferences.
- Build a presentable website to house your course contents and materials and a blog where you can keep your students up-to-date on what else is new;
- Efficiently make use of landing pages, checkout pages, and other viable methods to increase your earnings, expand your reach over the boundaries, and generate higher conversion rates.
- Choose how you wish to invoice your courses and other products for your students, whether it’s one-time payments or a monthly subscription;
- Design and build effective sales funnels without any issues by making use funnel templates and funnel blueprints;
- Make use of its internal marketing and analytics suite that includes the ability to send out e-mails and CRM as well as automation tools;
- Manage and create your affiliate links, and
- Explore an array of community, and training resources in conjunction with the Kajabi University feature.
The Big Names Who Have Utilized Kajabi
Kajabi is trusted and used by over 16,000 businesses and celebrities. It’s the go-to choice for several well-known personalities who are part of different industries, such as the expert in online marketing Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard and fitness expert entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi hosts thousands upon thousands of courses, which are accessed and explored by more than 35 million students all over the world. At the time of writing, Kajabi boasts more than $650 million of revenue since its inception in 2010.
Kajabi’s Pricing Strategies
The three pricing options that Kajabi provides are very different from other online course creation services in that they’re much more expensive. With monthly prices that start at just $119, it’s not surprising that this might be an issue for those who might be interested in giving it a try. With the abundance of important features included into each plan, the pricing is logically reasonable.
Kajabi’s pricing plans start with the Basic plan, which costs $149 per month or $119/month if billed annually. This plan lets you are able to design three products, garner a maximum of 1000 active users, as well as create your own website you can modify using the tools provided by Kajabi’s platform. Also included are unlimited landing pages, unlimited marketing e-mails and access to unlimited valuable resources, including one-on one customer service and Kajabi University.
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In addition to basic plans, there’s the Growth plan that happens to be the most sought-after plan on the platform at $199 a month or $159/month if you pay annually. There is also the Pro plan at $399 monthly or $319/month annually that is loaded to the brim with every feature you’d like when it comes to making and selling your courses. Kajabi currently does not offer any free plans. But a 14-day no-cost trial is available on each of the three plans. A trial extension that runs up to 30 days is also offered on select blogs. If you want to test the waters and determine if Kajabi is the right choice for you, the short trial period is the ideal way to go.
Kajabi: The Good and the Bad
The Pros and Cons – What We Really Like About Kajabi
- The built-in marketing suite. Kajabi’s in-house marketing suite of tools, which includes e-mail marketing and automation, are specifically designed to be optimized for business, and you won’t need to integrate with third-party solutions for that!
- The software that creates sales funnels. Another one of the platforms most-loved selling points is the sales Pipeline Builder lets you make use of proven and easily accessible blueprint templates. No need to be overly complicated!
- Customization without limits. From creating professional-looking course websites down to the custom website, Kajabi lets you customize according to your own preferences – and even build your brand from the ground up.
- The easy and intuitive website as well as course editor. Making content using the site and the course builders hasn’t been so easy and swift, and it requires less time and effort to complete the task.
- Infinite integrations are endless. In addition to native integrations with the ten marketing, e-commerce and analytics services, connection to the app Zapier allows you to look and select among more than a thousand non-native platforms for better effectiveness.
- Establishing meaningful relationships with students and fellow instructors. Kajabi’s community feature lets you connect with students in your classes. It also lets you connect, network, and celebrate with tons of teachers in the same position as you.
The Cons – Things We Don’t Like
- The pricey pricing plans. Three pricing options offered by Kajabi cost higher than the typical monthly prices offered by other services. There’s no free option available neither.
- There are no built-in tools for issuance of certificates. You might need to connect to a third party certificate app if you plan to make custom-designed certificates of various types.
- Not enough tools for student-instructor engagement. We’re not happy about the absence of specific tools, such as appropriate discussion forums as well as the ability to randomly assign tests or assignments. Square And Kajabi
The Review of Kajabi’s features
User-Friendliness and Experience
One thing that we like about Kajabi is its surprisingly simple user experience. For one, most of the User Interface (UI) is well-organized. If you look at the dashboard menu, you will notice that all features are arranged into five main sections – Website Products, Sales Marketing and People. The design of the menu is clear and free of obstruction, since some of the aspects that belong to a specified section are collapsible. The UI layout is very consistent, reflecting Kajabi’s ‘all-in-one’ brand name. You get to create an online landing page, change your course and engage with other instructors on one site.
The search assistant is a tool that comes in handy when you need to search for something that may be hard to find. The Kajabi Assistant is located at the top of the dashboard in the shape of a search bar, and it lets you look for tools and items within the website by typing in the keywords. As mentioned previously the website builder and course builder sections are drag-and-drop which makes the process easier without the need to know how to navigate the site. Kajabi is more user-friendly and has a less arduous learning curve compared to some of its competitors. It can also be used in other languages that English in case you want to expose your content to broader audiences.
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Course Creation and Engagement
Product Blueprints
Once you explore Kajabi’s course creation feature, you’ll be able to see a collection of product or course templates or what the platform calls it, blueprints. Each of the product blueprints is different in its structure and style and is readily tailored to fit any instructor’s needs.
In the blueprints that are listed are Mini Courses and Online Courses and Drip Courses. Mini Courses are short-form quick courses that are usually created as a means of gaining brand value, while Online Courses are full-version versions with a full content structure designed for a “world-class” educational experience. Drip courses, on the other hand, are courses that are scheduled for a set series of weeks or days. Also called Evergreen Training courses, it’s an easier method to distribute your content when you or your students are busy with other activities.
Kajabi is known to many as a popular premium course-maker. However, in addition to the courses, the blueprints also allow you to create a membership space for your members to enjoy exclusive content as well as a coaching session lasting 12 weeks. You can also download a blank template that allows you to create your own course or product from the ground up!
Categories, Posts, and Content Uploads
As you further look into the course builder, you will notice the outline of the sections and lessons that have been automatically added when you select one of the blueprints for your course. In Kajabi’s case, those segments and classes are referred to as groups and posts and vice versa. The posts are where you put in different kinds of content, like text, videos images, and text, while the categories function as folders for the posts that are stored.
You may also incorporate subcategories for posts in a category if you want to arrange your content in a flexible way. You may also drag and rearrange the outline. Kajabi accepts a broad range of media and text files that can be used to add to your posts. These include MOV and MP4 files WAV and MP3 files, PDFs as well as Word documents. Upload all of them directly through your computer’s folders or through file-sharing cloud platforms like Google Drive and Dropbox. You can copy and paste existing URLs of your videos to your blog posts!
Like a few select course-making platforms, Kajabi allows you to make use of the bulk upload feature. As the name suggests, you can add all your files to your courses in the same tab. This can be useful particularly if you’re doing other important stuff.
Course Player Templates
Kajabi offers a lineup of over 10 themes for course players. Unlike other LMS platforms where you’re only offered the choice of the theme you want to use, Kajabi lets you have the choice of selecting different themes for different products. Like the outline maker, it’s simple to alter any of the themes to suit your personal style. You can also incorporate elements of your company’s image, such as the logo images, fonts, and designs , into your course player in order to give it a an individual touch. Square And Kajabi
Quizzes and Student Interactions
Kajabi has a quiz feature called Assessments that allows you to design and create assignments and quizzes and include them as part of your curriculum. Assessments can be a great way to determine the extent to which your students gained from the lessons you’ve provided them. With the assessment feature, you get to choose between the three primary types of questions: multiple-choice multiple-selection, and paragraph-style. You can even set a passing score to motivate your students in engaging with your content.
Apart from that aside from that, it is also important to note that the LMS website also has made strides in providing spaces for teachers and students to connect. With the Community feature, students have access to interact and comment on any of your courses through their dashboards. You can even write in your blog posts for discussion with the rest of them your lessons from the past and your upcoming content. The community feature is available either as a stand-alone product or as an element of membership space.
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Website Design and Customization
Why share your course contents on your website’s domain or WordPress website when Kajabi offers the platform and tools to create one within the platform? Kajabi offers unlimited web hosting for all three plans of pricing. What’s great about this is you’re guaranteed immediate security and safety with an automated SSL certification as well as the support of a team to manage your website.
You also have the option to modify your domain and also pick from a wide array of professional, one-of-a-kind themes that you can customize to your liking! This doesn’t stop there. If you’re an expert edupreneur and have signed up to the Growth plan and above you are able to download custom-designed themes designed to meet the ever-changing needs of your business as well as take away any Kajabi brand names and then replace it with your personal brand!
Page Builder
Just like the course builders we’ve talked about earlier, Kajabi’s page builder lets you modify any of the website themes with a suite of intuitive and easy-to-handle editing tools. After further exploration you’ll be presented with a variety of customizable blocks and sections. They’re similar to those categories as well as posts we discussed when we’ve talked about how to build courses. Blocks are the components that comprise the content of the website which includes media files, text as well as clickable button. Sections are, however, are formed by multiple well-arranged blocks.
There are over 40 pre-designed section templates you can choose from the dashboard of the page builder. As we’re all glued to our smartphones and small tablets these days it’s logical for Kajabi to let your site automatically adapt to a mobile-friendly layout. It’s even possible to go the extra mile and select the element of your site you would like for your members to view. With all the necessary tools to make your site look how you would like it to appear Kajabi’s page builders are not just incredibly flexible, but also quick to handle.
Blogging and Other Web-based Features
Other LMS platforms may not provide this feature, however Kajabi allows you to create sections of your website that is dedicated to your blog, where you can post comments and updates on the content of your course. If you want to make the most out of your Kajabi-created website it provides an area where you can publish your content without restriction. Start by creating the blog post by making one with the text editor. You may include SEO elements if you’d like to expand your reach, group your posts into various categories and even customize how you want your entire blog section to look.
Kajabi’s built-in blogging tools may not be as up to with WordPress or Blogspot However, it comes with enough tools to make it manageable. In addition, you can create podcasts that you could promote on your site. You can upload audio recordings of your podcasts to be hosted on your website and distributed to the major podcast listening platforms such as Apple Podcasts and Spotify. When you upload a podcast episode, you have two choices: publish it as a public podcast free of charge or create an exclusive private podcast that only your users have access to. Square And Kajabi
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Marketing and Sales
One of the reasons that make Kajabi so popular with edupreneurs is the variety of marketing and sales tools that are extremely user-friendly and easy for even those who aren’t marketing experts to utilize!
Email Marketing and Affiliate Marketing
A big draw among the crowd, Kajabi’s built-in email marketing feature allows you to send e-mails related to your course and website to your subscribers students within the comforts of the platform. But you may be surprised that it does more than sending e-mails. With the aid from Kajabi Automations, you get to build automated sequences of emails that are triggered by various user actions. For example, when your student is successfully logged in to one of your courses following the checkout process, a welcome email will be sent automatically into their email inbox. If the course performs poorly the course, an upsell will be sent to suggest improvement Square And Kajabi
You can create as many e-mails to the campaign you wish and then schedule them in accordance to your preference. You can choose which of your members gets to receive these messages. E-mail management has never been so comprehensive yet easy to handle. Unlike other LMS sites, Kajabi already provides you with marketing tools for e-mails. You don’t require integrating with other third-party platforms to make things work.
Apart from that, Kajabi also has an affiliate marketing function where you get to assign some of your members as affiliates to help advertise your website on behalf of your company. In addition to paying them the commission rate and monitoring their performance to determine how they can contribute to increasing your conversion rates and click rates. Square And Kajabi
Pipeline Builder
Another one of Kajabi’s overall standouts is its Pipeline Builder, where you are able to design specialized marketing funnels with no overcomplicating issues. While other platforms offer similar features, which require more time and effort however, the Pipeline Builder is designed to be extremely simple and quick that even those who aren’t experts can benefit from it. This stunning feature lets you select from a variety of pre-designed funnel templates or pipeline blueprints. This includes:
- Freebie – for whenever you’d like to offer a freebie as a lead magnet to grow your email list
- Sales Page OVO is a great option whenever you want to convince your intended public to buy your product via the sales page
- Product Launch OVO – for whenever you’re launching a course or other product
- Zoom Webinar OVO – for whenever you want to promote your products through web seminars
- Free Book OVO – to use whenever you want to showcase your content the free digital book that you can download
- Coaching Campaign OVO – to use any time you’re promoting your courses through an array of coaching sessions
- Blank blueprint – for whenever you’re looking to create your sales funnel from the starting
Once you select from any of the blueprints for a pipeline Kajabi will automatically generate a set of pages and e-mails you will require to create an effective sales funnel. You can alter the way you wish your funnel to appear to your target audience. You can even alter the design of your checkout and landing pages, for instance changing the design to a different theme The library is full of 40+ templates for landing pages that you can pick from.
Payment and Pricing Options
Kajabi lets you seamlessly integrate with payment gateways like Stripe and PayPal so that your students can get to choose one of them to pay for your course. Stripe is a popular payment option that allows debit and credit card transactions as well as certain e-wallet providers across the world. PayPal is, on the other hand, is available as an option for subscriptions and multi-payment plans. There aren’t any fees for transactions on the part of Kajabi since all the money you earn are instantly transferred to your bank account.
In terms of price options for Kajabi, it gives an array of options for you of options to select from. You can either charge your students for your products at various time frames (one-time subscription, one-time, or several payments) or give them away to them for free. You also have the option to select if you’re going to charge a set amount for one item or for a variety of products, as well as specify specific dates your students can access your products within a given period of time. You also get to generate coupons to encourage your target audience to buy the products you offer. Square And Kajabi
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Integrations to Third-Party Services
Kajabi is a host of built-in services needed to make and market your courses however, you also have the option of connecting to other third-party applications for more functions. The platform is currently able to support ten native integrations, including the well-known analytics provider Google Analytics and app automation service Zapier. Zapier can be extremely helpful because it allows connections to hundreds of third-party applications and tools, ranging from e-commerce to user experience.
Training and Support for Customers
In terms of customer support, Kajabi has a bigger advantage over the rest as it’s one of the few platforms for creating courses with live chat available 24/7 assistance. In contrast to other similar platforms the Kajabi customer support team is always available to assist you when you’re struggling to create pages or courses, among other issues that are important, at any time and from anywhere. However, it’s important to note that this 24/7 feature is available for instructors who subscribe to the Growth plan up to for Basic users live Chat support can be scheduled at specific times and on certain days on weekdays. Nonetheless, Kajabi’s approach to customer service has been praised by many who use it to develop relevant educational content. Square And Kajabi
As for tools to train, Kajabi provides you a variety of ways to use resources to master and then become proficient with. Its Kajabi Hero University is packed with tutorials, classes and informational content that are specifically targeted at educators and edupreneurs to help them gain traction or boost their standing in the field of course development. There are also weekly Q&A-style educational webinars featuring prominent experts from various fields as guests, plus If you’re in search of other tips and tricks assistance, the help section is available to help you in the right direction. Alongside Kajabi’s Hero University, there is an additional Kajabi Hero Rewards program in which course creators are rewarded with numerous sweet rewards when they achieve their targets.
What Else is Missing in Kajabi?
Kajabi might be a fantastic all-in-one solution to create and sell your course material however, we must address a few vital things that aren’t being addressed. The majority of these would be extremely useful in improving the experience. These are some of the things that we wish would be included in Kajabi’s system soon:
- Built-in tools that issue certificates and credentials. While some provide this service, instructors who use Kajabi often will still require connecting to third-party apps that specialize in issuing certificates, like Accredible.
- More diversity in question types. While we appreciate the way that the platform handles assessments within courses, we wish for the lack of different types of questions as well as randomization of these types and their randomization to be resolved as quickly as possible.
- Other payment options. As of the moment there are only two options for transactions: Stripe and PayPal will be accepted. Not only that, but we aren’t sure if there are certain limits also.
- An API key that is public. This would have been useful for creating custom integrations for example, having your students who have subscribed to your service sign in using the single sign-in option in other apps.
Alternatives to Kajabi
Kajabi might have the most of the features an Edupreneur could dream of. However, due to the high cost plan and a certain lack in features it may make some people turn away. If you’re looking for alternatives that share similarity in comparison to Kajabi in terms of reliability and performance We’ve provided a list of worthy competitors you might think about when making your choice. Square And Kajabi
- New Zenler is an online course platform that offers all-in-one services similar to Kajabi. The only difference is the price that starts at $67/month You are able to create unlimited courses and sell to your target audience without ever having to worry about spending a dime!
- Podia doesn’t just claim to be a creator-friendly platform. It’s also very easy to use, much easier than even Kajabi! In addition, you can make use of marketing features, it’s much lighter than other. However, when you consider the budget-friendly price it’s easy to imagine the way Podia will appeal to DIY entrepreneurs getting into the business.
- While Kajabi does not have credentials or more advanced features for quizzes, Thinkific makes up for the shortcomings. With its affordable price and a wide range of features, it certainly offers more industry-level functions than the other has, and this includes live-taught courses as well as an integrated app integration store.
- Teachable is like Thinkific in the manner it operates. However, it is important to understand how Teachable is able to incorporate additional payment options, as it can support Google Pay and Apple Pay, two gateway services Kajabi doesn’t have. It also lets you utilize one-on-one coaching as well as other essential features.
Conclusion
In the end, Kajabi successfully knocks it out of the park in terms of having nearly all the tools that most entrepreneurs make use of. It sure does offer the basic features that everyone needs, from intuitive functions needed to design a professional website to the stellar integrated marketing suite that includes the ability to understand diagrams of sales funnels as well as efficient marketing tools for e-mails.
There are a few tools missing, such as the issue of certificates in particular. Plus with a steep cost, it may not be the right choice among the budget-conscious. But we do understand that, while Kajabi does great as an all-in one solution for creating courses but it’s not without limits. However, that doesn’t stop it however, from becoming an extremely popular choice for established business owners and creators!
If you’re looking for an LMS that can provide everything you require in one place, Kajabi is something you must seriously look into.
FAQ Square And Kajabi
What is the meaning of Kajabi mean?
The term “Kajabi” originates from a word of Islamic or Arabic origin that means “to take flight.”
Can I sell physical goods on Kajabi?
Yes! Apart from the standard classes, you can also sell physical products through Kajabi. You can even integrate with Shopify to create a fully-functioning online store on Kajabi!
Regarding marketing via e-mail, is it possible that Kajabi could replace MailChimp?
Since Kajabi already includes e-mail marketing tools built into the platform, it’s logical that it’s enough to replace third-party programs such as MailChimp. However, if you do want to use it, Kajabi still allows you to integrate it with other applications as well.
Is Kajabi mobile-friendly?
Yes! Kajabi also has an app for mobile devices for you and your subscribers can access your entire course content even when you’re on the go. Square And Kajabi
