Many learning management system (LMS) platforms have many essential features that you can use when creating content of high quality. Although there are plenty of sites that let you utilize advanced marketing tools to promote the courses you offer to your target audience, others might not offer all of those things. While some provide easy-to-use tools to build courses, there’ll be a few that offer editing features that are so complex that it turns its users off.
Among a sea of e-course platforms, there are a few that offer not just an easy editing interface, but also an array of sales and marketing functions. In addition to that, they also offer almost everything you could think of, from 24/7 help and training materials to top-quality analytics. All-in-one course platforms let you explore beyond your limits and one of the platforms that offer it effortlessly is Kajabi.
A Quick Look: Kajabi: What exactly is Kajabi? Using Kajabi And Email Marketing Together
Kajabi can be described as an online service that allows you to make and sell your course content to your audience of students. The company is advertised as an all-in-one solution, Kajabi provides edupreneurs from all aspects of their lives with the most efficient and essential features needed to not only create a professional website for your courses , but also allow them to grow to higher levels. Kajabi is widely praised and is regarded as one of the top online courses platforms, earning an overwhelmingly positive score with a score of 4.6 out of 5 on Trustpilot.
What is it that makes Kajabi so popular and well-received by its users? It’s true that there are many reasons that make the platform very convenient for everyone to utilize. Firstly, it’s the extreme ease of use. From the course creation to marketing and sales, nearly all of the Kajabi features can be easily digestible even for those who are only beginning to get started in the world of online courses. Most of them are also advanced, which gives instructors who administer the course the added edge over other instructors. Lastly it allows budding entrepreneurs like you to run and create a course-making business without the need to look to another place if something else isn’t available. Kajabi has all the available equipment that one could need and is a true testament its ‘one stop shop name.
What Does It Let You Do?
There are numerous methods that Kajabi can use as an all-in-one online course solution. We’ve put together a list in bullet points of the key attributes that you ought to watch out for if you’re considering the option. Simply put, Kajabi lets you:
- Create interactive and engaging courses using a variety of tools for customizing, media files, and templates you can select in accordance with your personal preferences.
- Create a visually appealing website to present your course content and other products and a blog where you can keep your students updated on what else is new;
- Effectively utilize landing pages, checkout pages, and other effective methods to boost your earnings, expand your reach over the boundaries and increase conversion rates.
- Choose how you wish to invoice your courses and other services for your students, whether it’s a one-time payment or a subscription for a month;
- Create effective sales funnels with no any difficulties by making use of funnel blueprints and templates;
- Utilize its in-house marketing and analytics suite with email marketing as well as CRM and automation tools.
- Manage and create your affiliate links; and
- Explore a wide variety of community, customer service and training materials and features, including Kajabi University.
Big Names That Have Used Kajabi
Kajabi is used and trusted by more than 16,000 organizations and celebrities. It’s the go-to choice for several well-known personalities that are from various sectors, including online marketing expert Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard fitness expert and entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi hosts thousands on thousands of courses which are accessed and explored by more than 35 million students across the globe. In the last the time this article was written, Kajabi has generated over $650 million in sales since its inception in 2010.
Kajabi’s Pricing Plans
The three pricing plans that Kajabi offers are quite different than other online course creation tools in that they’re much more expensive. With monthly rates that start at as low as $119 it’s not surprising that this might be an issue for those who might be interested in giving the service a shot. But considering the huge amount of important features included into each plan, the pricing is logically reasonable.
Kajabi’s pricing plans start with the Basic plan priced at $149 per month or $119/month if billed annually. With this tier, you get to create three products, gain a maximum of 1000 active users, as well as design a website that you can modify using the tools provided by Kajabi’s platform. Included are unlimited landing pages, unlimited marketing e-mails as well as unlimited access to helpful resources, including one-on-one customer support as well as Kajabi University.
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Apart from the Basic plan, there’s the Growth plan, which happens to be Kajabi’s most popular plan at $199 a month or $159/month if you pay annually, and the Pro plan at $399 monthly or $319/month annually that is loaded to the brim with every feature you’d like when it comes to creating and selling your courses. Kajabi does not currently offer any free plans. There is however a fourteen-day trial is available. trial is available on all three plans. A longer trial of as long as 30 days available on certain blogs, so if you’re looking to try the service and determine if Kajabi is the best choice for you, then the brief trial offer is the best method to start.
Kajabi: The Good and the Bad
The Pros – What We Like About Kajabi
- The integrated marketing suite. Kajabi’s own marketing suite of tools, such as automated e-mail marketing, and automation are designed for businesses, so it isn’t necessary to integrate with third-party solutions to do that!
- The sales funnel software. Another one of the platforms most-loved selling points is the Sales Pipeline Builder lets you make use of tested and accessible blueprint templates. No need to get too complicated!
- Customization without limits. From the creation of professional-looking courses down to the custom domain, Kajabi lets you customize to your hearts content and even create your own brand from the ground up.
- The easy and intuitive website and course editors. The creation of content using the site and course builders hasn’t been so simple and fast, since it takes less time and effort to finish the job.
- Limitless integrations are endless. Apart from native integrations with the ten marketing, e-commerce and analytics services, connection to Zapier’s app lets you to look and select among more than a thousand non-native platforms that can improve your effectiveness.
- Building worthwhile relationships with your students and instructors. Kajabi’s Community feature allows you to engage with the students who are enrolled in your classes. You can also network, connect, and celebrate with a multitude of teachers in the same position as you.
The Cons – What We Do Not Like
- The pricing plans are hefty. The three plans offered by Kajabi are more than the average monthly rate that other providers offer. There’s not a free option as well.
- No built-in tools to issue certificates. It is possible to connect to a third-party certificate app if you plan to create custom-made ones of different kinds.
- Not enough tools for student-instructor engagement. We don’t appreciate the lack of some particular features, including appropriate discussion forums as well as the ability to randomly distribute tests or assignments. Using Kajabi And Email Marketing Together
A Review of Kajabi’s Features
Ease of Use and Experience
One thing we love about Kajabi is the shockingly easy user experience. For one, most of the users interface (UI) is organized. If you look at the screen menu, you’ll find that all the features are arranged into five main sections – Website, Products, Sales, Marketing and People. The layout of the menu is clear and free of obstruction, since some of the features that are related to a specified section are collapsible. The UI design is very consistent, reflecting Kajabi’s ‘all-in-one’ hallmark. You can create a landing page, modify your course, and interact with your fellow instructors on the same site.
The search assistant is a tool that is useful anytime you’re looking for something that may be difficult to locate. The Kajabi Assistant is found at the top part of the dashboard in the form of a search bar and it lets you look for specific tools and products on the website by typing in the words. As previously mentioned, both Kajabi’s site builder and course builder sections can be dragged and dropped which makes the process easier without having to know how to navigate the site. Kajabi is more user-friendly and has a less arduous learning curve compared to some of its competitors. It is also compatible with other languages than English in case you want to present your content to wider audience.
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Course Development and Engagement
Product Blueprints
Once you explore Kajabi’s course design feature, you will be able to see a collection of course or product templates, or, as the platform refers to them blueprints. Each of the product blueprints varies in structure and type and is readily tailored to meet the needs of any instructor.
In the blueprints that are listed are Mini Courses, Online Courses and Drip Courses. Mini Courses are short-form quick courses which are generally designed as a means of gaining brand recognition, while Online Courses are full-version courses with a complete content structure designed for the “world-class” educational experience. Drip courses, on the contrary, are classes that are scheduled over the course of a specified number of weeks or days. Also called Evergreen Training courses, it’s an easier way to share your content if you as well as your students are occupied working on other projects.
Kajabi might be regarded by many as a well-known premium course-maker. Apart from kinds of courses offered, the blueprints let you create a membership space where your customers can enjoy exclusive content and a coaching session for 12 weeks. There’s also a blank template which allows you to design a course or product from the ground up!
Categories, Posts, and Content Uploads
If you continue to explore the course builder, you’ll see an outline of sections and lessons that have been automatically included when you select any of the course blueprints. In Kajabi’s case, those parts and the lessons called post categories as well as category, respectively. Posts are where you put in different types of content including text, video, and images, while the categories act as folders for the posts that are kept.
It is also possible to include subcategories of posts within one category in order to structure your content flexibly. You can also move and rearrange the outline. Kajabi accepts a wide variety of media and text files that can be used to add to your posts, including MOV and MP4 files WAV and MP3 files PDFs as well as Word documents. Upload any of them from your computer folders or via cloud-based file sharing platforms like Google Drive and Dropbox. You can even duplicate and paste URLs for your videos into your posts!
Like a few select course-making platforms, Kajabi allows you to use the feature of bulk uploads. As the name suggests it allows you to upload all the files you have uploaded to your courses in the same tab. This is a great option particularly if you’re working on other things.
Course Player Templates
Kajabi provides a selection of more than 10 themes for course players. Contrary to other LMS platforms where you’re only given the option to choose one or three themes, Kajabi lets you have the option of choosing various themes for the various products. Similar to the course outline maker, it’s simple to modify any of the themes to fit your style. You can even incorporate details of your brand, such as the logo images, fonts, and designs , into your course player to cultivate a personal touch. Using Kajabi And Email Marketing Together
Questions and student interactions
Kajabi has a quiz feature called Assessments where you get to create quizzes and assignments and include them as part of your course. Assessments are an effective method of determining whether your students have learned something from the lessons you’ve provided them. Through the assessment feature, you get to choose between the three primary types of questions: multiple-choice multi-selection, or paragraph-style. You can even create a passing score to motivate your students to be more engaged with your content.
Apart from that, in addition, the LMS site has also made strides in providing spaces for students and teachers to interact. With the Community feature, your learners are given access to interact and comment on all of your courses on their dashboards. You can even write in your blog posts to discuss with the rest of them your previous lessons and also your future content. The community feature is available either as a standalone item or as a part of your membership space.
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Website Design and Customization
Why share your course contents on your website’s domain as well as WordPress web site when Kajabi provides the platform and tools to make one within the platform? Kajabi offers unlimited web hosting for the 3 pricing options. What’s great about this is you’re assured of instant security and security through the automatic SSL certification as well as a team to help maintain your site.
Additionally, you have the freedom to personalize your domain and also pick from a variety of professional, one-of-a-kind themes, all of which you can personalize to your heart’s content! The possibilities don’t end there: if you’re an expert edupreneur and are a member of the Growth plan and higher, you get to download custom-designed themes designed to meet the ever-changing needs of your business and also take away any Kajabi branding and replace that with your own!
Page Builder
Like the course builders we’ve talked about earlier, the page builder from Kajabi lets you modify any of the available themes for websites using a set of easy-to-use and user-friendly editing tools. If you continue to explore, you will be greeted with sets of blocks that can be customized and sections. They’re similar to those categories as well as posts we discussed when we’ve discussed the course builder. Blocks are the elements that make up the content of the website which includes media files, text as well as clickable button. Sections are, however are formed by a variety of neatly-arranged blocks.
There are over 40 preset sections templates that you can choose from the dashboard of the page builder. We’re all hooked to our smartphones and small tablets nowadays, it makes total sense for Kajabi to have your website automatically adjust to mobile-friendly layout. You can go an extra mile by picking which site element you wish for your members to see. With all the tools you need to make your site look as you wish it to look the page builder from Kajabi is not just incredibly flexible, but also fast to use.
Blogging and Other Web-based Features
Other LMS platforms may not have this feature, but Kajabi allows you to make an area on your site that is dedicated to your blog, where you can post updates and thoughts on the content of your course. If you want to make the most out of your Kajabi-made site it provides an area where you can publish your content without restriction. It is possible to begin with your blog posts by creating one using an editor for text. You can include SEO elements if you want to have a wider reach and organize your blog posts into different categories, or even change the way you want your entire blog section to appear.
Kajabi’s built-in blogging features might not be on par as WordPress or Blogspot, but it has enough tools to be manageable. You can also create podcasts that you could promote on your site. You can upload the recordings of your podcast that will be hosted on the website and distributed to the major podcasting platforms like the Apple Podcasts platform and Spotify. If you upload a podcast episode, you have two options: release it as a public podcast for free , or create an exclusive private version that only your members can get access to. Using Kajabi And Email Marketing Together
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Marketing and Sales and Marketing
One of the reasons that make Kajabi so well-liked among entrepreneurs is its array of marketing and sales tools that are extremely convenient and simple enough even for those who aren’t marketing experts to make use of!
E-mail and Affiliate Marketing
A big draw among the masses, Kajabi’s built-in e-mail marketing function allows you to send emails that are related to your course or websites to your members who are subscribed students from the comfort of the platform. But you may be surprised by the fact that it goes beyond just send e-mails. With the help with Kajabi Automations, you get to build automated sequences of e-mails that are initiated by different types of user actions. For example, when your student successfully logs into one of your courses following the checkout process, a welcome email will be sent automatically directly to the student’s inbox. If the course performs poorly, an upsell is sent to suggest improvement Using Kajabi And Email Marketing Together
You can send as many e-mails to the campaign you like and schedule each one in accordance with your preferences. You can choose which of your members gets to receive these messages. Managing e-mails has never been more comprehensive yet easy to handle. In contrast to other LMS sites, Kajabi already provides you with e-mail marketing tools that will not require integrating with other third-party platforms in order to make it work.
Aside from that, Kajabi also has an affiliate marketing function which allows you to designate certain members of yours as affiliates who can help advertise your website on behalf of you. Alongside paying them the commission rate it is also possible to track their performance to gauge how well they contribute to increasing your conversion and click rates. Using Kajabi And Email Marketing Together
Pipeline Builder
Another of Kajabi’s top features are its Pipeline Builder, where you are able to design specialized marketing funnels that do not have any overly complicated problems. While other platforms offer similar features, which require more effort and time however, Pipeline Builder is a breeze to use. Pipeline Builder is designed to be extremely simple and quick that even beginners can make better use of it. This amazing feature lets you select from a set of pre-made funnel designs or pipeline blueprints. This includes:
- Freebie – for whenever you’d like to offer a freebie as a lead magnet to build your database.
- Sales Page OVO – for when you need to persuade your audience to buy your product via an online sales page
- Product Launch OVO – to use any time you’re launching a course or other product
- Zoom Webinar OVO – for occasions when you need to advertise your business through web-based training seminars
- Free Book OVO is a great resource for anytime you’d like to showcase your content the free digital book that you can download
- Coaching Campaign OVO is for when you’re trying to promote your classes through the use of coaching sessions
- Blank blueprint – for whenever you want to build the sales funnel you want from beginning
When you choose from one of the pipeline blueprints, Kajabi automatically creates pages and emails you’ll need to pull off an effective sales funnel. You can alter the way you wish your funnel to appear to your target audience. You may even change the theme of your landing and checkout pages, for instance changing the design to a different theme – there is a library full of 40+ pages templates you can select from.
Payment and Pricing Options
Kajabi lets you seamlessly integrate with the payment gateway platforms Stripe and PayPal so that your member students can choose between the two to pay for your courses. Stripe is the most popular payment option that accepts debit and credit card transactions as well as various e-wallet companies across the world. PayPal is, on the other on the other hand, is an alternative for subscribers and multi-payment plans. There aren’t any urgent fees for transactions on the part of Kajabi because all your earnings are immediately sent into your account at the banks.
In terms of price options for Kajabi, it offers you a wide range to choose from. You can make your student pay for products at different time frames (one-time or subscription and multi-payments) or give them away at no cost. You also have the option to decide if you want to charge a specified price for a single item or for a variety of products, and specify specific dates your students can access your products within a certain timeframe. You can also create coupons to further motivate your target audience to buy all of your products. Using Kajabi And Email Marketing Together
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Integration with Third-Party Services
Kajabi has a variety of built-in features to help you create and market your courses, but you also have the option to connect to other third-party applications for an added boost in functionality. The platform currently supports the integration of ten natively-built integrations, such as the well-known analytics service Google Analytics and app automation service Zapier. Zapier comes in very handy because it allows connections with hundreds of other third-party apps and tools including e-commerce and user experience.
Customer Support and Training Resources
In terms of customer support, Kajabi has a bigger advantage over its competitors because it’s among the only course creation platforms with live chat available 24/7 support. In contrast to other similar platforms that offer customer support, Kajabi’s team is always ready to assist you when you encounter difficulties creating a course or page among other issues that are important, at any time and from anywhere. It’s crucial to note that this 24/7 service is only available to instructors who subscribe to the Growth plan and above – for Basic users Live chat is available at certain times and days during the day. However, Kajabi’s method of customer support has been highly praised by many of the instructors who use it to develop meaningful educational content. Using Kajabi And Email Marketing Together
For tools for training, Kajabi gives you a variety of ways to use resources to learn and get used to. Kajabi Hero University Kajabi Hero University is packed with tutorials, classes, and informative content especially targeted at educators and edupreneurs, to help them gain traction or boost their standing in the field of course development. You’re also invited to weekly Q&A-style educational webinars featuring leading experts from different disciplines as guest speakers, and when you’re looking for other advice and tricks the help desk is available to help you on your way. In addition to Kajabi’s Hero University, there is Kajabi’s Hero Rewards program, where course creators can earn many sweet perks when they reach their targets.
What is the other thing that is missing from Kajabi?
Kajabi might be a fantastic all-in-one platform to develop and promote your course content However, we need to take care of a few essential things that aren’t being addressed. The majority of these would have been very useful to enhance the user experience. These are some of the things we would like to see included in Kajabi’s system soon:
- Built-in tools for issuance of certificates and credentials. While some offer this feature, instructors who use Kajabi will often need to connect to third-party apps which specialize in issuance of certificates, such as Accredible.
- More diversity in question types. While we appreciate the platform’s handling of assessments within courses, we’d like that the absence of question type options – plus randomization of said types that is addressed as soon as possible.
- Additional payment options. At the time of writing only transactions made through Stripe or PayPal are accepted. Not only that, but we aren’t sure if there are limits also.
- An API key that is public. This could be useful for custom integrations, like the ability to let your subscribers login using a single sign-in feature with other apps.
Alternatives to Kajabi
Kajabi may have essentially most of the features any aspiring Edupreneur could dream of. But with the steep price plan, and the lack in terms of functionality, the site could cause some to be turned off. If you’re looking for alternatives with similarity in comparison to Kajabi regarding reliability and performance, we’ve listed some worthy competitors you might think about when making your choice. Using Kajabi And Email Marketing Together
- New Zenler is an online course platform that provides all-in-one services similar to Kajabi. The only difference is the price that starts at $67/month, you can create unlimited courses and advertise your course to the right audience without ever having to worry about spending a dime!
- Podia does not just claim to be a creator-friendly platform. It’s also very easy to use, much easier than even Kajabi! Although you can benefit from marketing features It’s a lot lighter than the other. But considering the very budget-friendly cost we can understand how Podia will appeal to those who want to start their own business.
- While Kajabi isn’t a reputable platform and lacks advanced quiz features, Thinkific makes up for these features. With a price that is affordable for beginners It certainly has greater features that the other has, and this includes live-taught courses as well as a built-in app integrations store.
- Teachable is like Thinkific in the manner it works. But, we need to appreciate how the former can incorporate additional payment options as it accepts Google Pay and Apple Pay two gateways that Kajabi is not able to offer. Additionally, it allows one-on-one coaching as well as other essential features.
Conclusion
All in all, Kajabi successfully knocks it out of the park for having nearly all the tools that most entrepreneurs make use of. It certainly has all the features you need, from intuitive functions needed to design a professional website , to the impressive integrated marketing suite that includes the inclusion of easy-to-understand diagrams of sales funnels as well as efficient e-mail marketing tools.
There may be a few tools missing like the issue of certificates in particular. Plus with a steep price tag, it may not be the right option for those with a tight budget. We do recognize that while Kajabi is great as an all-in one solution for creating courses but it’s not without limitations. It doesn’t hinder it, however, from being a favorite among experienced creators and businesses!
If you’re looking to find an LMS that gives you all you require in one place, Kajabi is something you should strongly look into.
FAQ Using Kajabi And Email Marketing Together
What does the word Kajabi refer to?
The term “Kajabi” derives from a word with Islamic or Arabic origin which means “to take flight.”
Do I have the ability to sell physical items on Kajabi?
Yes! Aside from the usual programs, you can sell physical products through Kajabi. It is possible to connect with Shopify to build a fully functional e-commerce shop on Kajabi!
Concerning e-mail marketing is it possible Kajabi could be able to replace MailChimp?
Since Kajabi already comes with E-mail marketing tools integrated into the platform, it’s logical that it’s sufficient to replace third-party programs like MailChimp. However, if you intend to make use of the platform, Kajabi still allows you to integrate it with other apps as well.
Are you sure that Kajabi mobile-friendly?
Yes! Kajabi even has an app for mobile devices so that you and your subscribed members have access to all course content even when you’re on the go. Using Kajabi And Email Marketing Together
