Many learning management system (LMS) platforms come with various crucial features that you can utilize when you write content that is meaningful. Although there are plenty of websites that allow you to make use of modern marketing tools to market your courses to your desired viewers, other platforms may not have most of those things. Although some sites provide simple-to-use course-building tools, there will be a few that provide editing options so complicated that it turns off its users.
In the sea of e-course platforms There are a handful which offer more than just the basic editing interface but also an array of marketing and sales functions. Additionally they also offer nearly everything you’d ever want, from 24/7 help and training materials to top-quality analytics. All-in-one courses let you explore beyond your limits and one of the platforms which can provide this is Kajabi.
In a nutshell: How do you define Kajabi? Marketing With Kajabi
Kajabi can be described as an online service that allows you to make and sell your courses to an student audience. The company is advertised as an all-in-one solution that provides entrepreneurs from all aspects of their lives with the most efficient and vital features to not just build a professional-looking website for your courses but also allow them to grow to new heights. Kajabi has been critically acclaimed and is regarded as one of the most effective online course platforms, gaining an overwhelming positive rating of 4.6 out of 5 on Trustpilot.
What is it that makes Kajabi so popular and well-liked by its users? Well, there are quite numerous reasons that make the platform very convenient for everyone to use. First, it’s the ease of use. From course creation all the way to marketing, nearly all of Kajabi’s features can be accessible to those who are new in the world of online courses. The majority of them are advanced, giving instructors an advantage over the rest. In addition, it lets budding entrepreneurs such as you manage and build a course-making business without the need to look elsewhere in case something isn’t available. Kajabi offers all the tools anyone may need in order to live up to its ‘one-stop shop label.
What Does It Let You Do?
There are many kinds of ways that Kajabi lets you create an all-in-one e-learning solution. We’ve compiled a list, in bullets, of its important features that you may want to keep an eye on if you’re considering the option. In simple terms, Kajabi allows you:
- Create engaging and interactive classes using a range of customizing tools, media files, and templates that you can pick in accordance with your personal preferences.
- Build a presentable website to house your course contents and other products and a blog where you can keep your students informed about the latest developments;
- Make the most of the landing page, checkout pages, and other effective ways to improve your profits, further your reach beyond the limits and increase conversion rates.
- Choose how you wish to bill your courses and other services for your students, whether it’s a one-time payment or a subscription for a month;
- Build effective sales funnels without any issues by making use funnel templates and funnel blueprints;
- Use its own marketing and analytics software with e-mail marketing and CRM as well as automation tools;
- Set up and manage your affiliate links, and
- Explore a wide variety of community and training materials, with the addition of the Kajabi University feature.
The Big Names Who Have Utilized Kajabi
Kajabi is used and trusted by over 16,000 businesses and famous personalities. It’s the choice of several well-known personalities who are part of different sectors, including the expert in online marketing Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard and fitness expert entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi is home to thousands upon thousands of courses, accessed and explored by over 35 million students across the globe. As of this time of writing Kajabi boasts more than $650 million of revenue since it was founded in 2010.
Kajabi’s Pricing Strategies
The three pricing plans Kajabi provides are different than other online course-making services in that they’re more expensive. With monthly prices that start at as low as $119 it’s no wonder that this can impede some people who would like to give Kajabi a go. With the abundance of essential features already packed within each plan, the pricing is understandably reasonable.
Kajabi’s pricing plans start at the Basic plan, which costs $149 per month, or $119/month for billing annually. With this tier, you get to create three products, gain a maximum of 1000 active users, as well as create a website that you can create with the tools offered by Kajabi’s platform. Additionally, you get unlimited pages for landing websites, indefinite marketing emails as well as unlimited access to helpful resources, including one-on-one customer support and Kajabi University.
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Apart from basic plans, there is the Growth plan which is the most sought-after plan on the platform for $199 per month or $159/mo if paid annually, as well as the Pro plan at $399 monthly or $319/mo yearly and is packed to the brim with all the features you could ask for when making and selling your courses. Kajabi does not currently offer an option to pay for the plan. But a 14-day no-cost trial is available on each of the three plans. A trial extension that runs for up to 30 days available on selected blogs, so if you wish to test the waters and determine if Kajabi is the right choice for you, then the brief free trial is the best option.
Kajabi: The Good and the Bad
The Pros – What We Love About Kajabi
- The built-in marketing suite. Kajabi’s marketing suite in-house of tools, such as e-mail marketing and automation, are specifically designed to be designed for businesses, so you won’t need to integrate with other third-party services to do that!
- The software that creates sales funnels. Another one of the most popular features on the platform is the Sales Pipeline Builder lets you make use of proven and easily understandable blueprint templates – no need to get too complicated!
- The ability to customize without limitations. From creating professional-looking course websites all the way to the custom name, Kajabi lets you customize to your hearts content and even build your brand from scratch.
- The simple and intuitive site along with course editors. The creation of content using the site and course builder software has never been this simple and fast, since it requires less time and effort to get everything done.
- Limitless integrations. In addition to native integrations to ten e-commerce, marketing, and analytics solutions, connecting to the app Zapier allows you to explore and choose from more than a thousand non-native platforms to increase effectiveness.
- Building worthwhile relationships with fellow instructors and students. Kajabi’s Community feature allows you to engage with the students enrolled in any of your courses. You can also network, connect, and celebrate with tons of teachers in the same shoes as you.
The Cons – Things We Don’t Like
- The steep pricing plans. The three plans offered by Kajabi are higher than the average monthly rate provided by other companies. There’s no free plan available either.
- There are no built-in tools for issuance of certificates. You may need to connect to a third-party certificate software if you want to create custom-made ones of different kinds.
- Insufficient tools for instructor-student engagement. We’re not happy about the absence of some particular features, like adequate discussion forums, as well as the ability to randomize quizzes or assignments. Marketing With Kajabi
The Review of Kajabi’s features
Ease of Use and Experience
One thing we love one thing we like about Kajabi is its surprisingly simple user experience. For one, most of the platform’s User Interface (UI) is well-organized. If you check the dashboard menu, you may notice that all features are organized into five main sections – Website, Products, Sales, Marketing and People. The menu’s design leaves no space for clutter, as some aspects that belong to a specified section are collapsible. The UI layout is very consistent, reflecting Kajabi’s ‘all-in-one’ brand name. You get to create a landing page, modify your course and communicate with your instructors on one site.
It has a search assistant tool that is useful anytime you’re looking for something that may be difficult to locate. The Kajabi Assistant is located at the top part of the dashboard in the shape that of a bar for searching, it allows you to search for tools and items within the site by typing in the search terms. As previously mentioned the website builder and course builder sections can be moved and dropped, making the process simpler without having to know how to navigate the site. Kajabi is more user-friendly and has a less arduous learning curve than some of its competitors. It can also be used in other languages than English for those who want to share your content with broader audiences.
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Course Creation and Engagement
Product Blueprints
If you take a look at Kajabi’s courses creation function, you may soon encounter a list of templates for courses or products or, as the platform calls it, blueprints. Each of the product blueprints is different in its structure and style and can be easily modified to fit any instructor’s needs.
In the blueprints that are listed are Mini Courses, Online Courses, and Drip Courses. Mini Courses are quick-form courses that are usually created as a way to build the brand’s value, whereas online Courses are full-version versions with a full content structure that are designed to provide the “world-class” education experience. Drip courses, on other hand, are courses that are scheduled over the course of a specified number of days or weeks. Also known as Evergreen Training courses, it’s a much more convenient method to distribute your content when you and your students are busy with other activities.
Kajabi may be known by many as a renowned premium course maker. However, in addition to the kinds of courses offered, the blueprints allow you to create a membership area where your customers can enjoy exclusive content and a coaching session that spans 12 weeks. There’s also a blank template that allows you to create an entire course or product completely from scratch!
Categories Posts, Categories, and Content Uploads
If you continue to explore the course builder, you’ll see the outline of the sections and lessons that were automatically added if you choose one of the blueprints for your course. In Kajabi’s instance, these parts and the lessons known as categories and posts, respectively. Posts are where you put in different types of content like text, videos, and images, while the categories act as folders where the posts are stored.
It is also possible to include subcategories for posts in the same category, if you wish to structure your content flexibly. You may also alter the outline by dragging it around. Kajabi accepts a wide variety of media and text files to be added to your posts, such as MOV and MP4 files WAV and MP3 files PDFs and Word documents. Upload any of them either through your computer’s folders or via cloud-based file sharing platforms like Google Drive and Dropbox. You can copy and paste existing URLs for your videos into your blog posts!
Like a few select platforms for creating courses, Kajabi allows you to make use of the bulk upload feature. Like the name implies, you can add all your files to your courses in the same tab. This can be useful, especially if you’re busy working on other things.
Course Player Templates
Kajabi has a variety of over 10 course player themes. Unlike other LMS platforms that only allow you to be offered the choice of only one of three theme options, Kajabi lets you have the freedom to choose various themes for the different products. Like the outline builder, it’s relatively simple to alter any of the themes to fit your style. It is possible to incorporate specifics of your brand including logos, images, and font designs into the course player to add a a personal touch. Marketing With Kajabi
Questions and student interactions
Kajabi includes a quiz function called Assessments that allows you to design and create assignments and quizzes and include them as part of your class. Assessments are a helpful method of determining if your students learned something from the course you’ve taught them. With the assessment option, you are able to choose between the three primary types of questions: multiple-choice multiple-selection, and paragraph-style. You can even create an assessment score that will encourage your students in engaging with your content.
In addition aside from that, it is also important to note that the LMS website also has made strides in providing spaces for students and teachers to connect. With the Community feature, your students are able to comment and interact with any of your courses via their dashboards. It is possible to write your blog posts for discussion with other students your lessons from the past as well as your future content. The community feature is available as a separate item or as a part of your membership.
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Website Design and Customizability
Why should you upload your course materials on your website’s domain as well as WordPress web site when Kajabi offers the platform and tools to create one within the platform? Kajabi provides unlimited web hosting for the 3 pricing options. What’s awesome about it is you’re guaranteed immediate safety and security with the automatic SSL certification as well as the support of a team to manage your site.
You also have the option to customize your domain, as well as pick from a wide array of professional, one-of-a-kind themes, which you can personalize to your hearts content! This doesn’t stop there. If you’re an expert edupreneur and are a member of the Growth plan and above you are able to import custom-made themes built to meet the ever-changing needs of your business and also take away the Kajabi logos and substitute that with your own!
Page Builder
Similar to the course builder we’ve mentioned earlier, the page builder from Kajabi allows you to alter any of the website themes with a suite of intuitive and easy-to-handle editing tools. After further exploration you’ll be presented with sets of blocks that can be customized and sections. They’re essentially like post categories, and categories we discussed when we’ve talked about the course builder. Blocks are referred to as the elements that make up the content of the website which includes text, media files, and clickable buttons. Sections are, however are formed by a variety of carefully-arranged blocks.
There are more than 40 pre-designed sections templates that can be picked from the page builder’s dashboard. As we’re all glued to our smartphones and tablets nowadays it is logical for Kajabi to let your site automatically adapt to a mobile-friendly layout. You can go an extra mile by choosing which site element you wish for your member learners to view. With all the necessary tools to create your website how you would like it to look the page builder from Kajabi is not just extremely flexible, but also fast to use.
Blogging and Other Useful Website Features
Other LMS platforms might not offer this, but Kajabi allows you to create sections of your website specifically for your blog. There, you can share updates and thoughts on the content of your course. If you’re looking to get the most the Kajabi-made website it provides the opportunity to publish your content without restriction. Start by creating the blog post by making one using the text editor. You may incorporate SEO elements if you’d like to have a wider reach and organize your blog posts into various categories and even customize how you want your entire blog section to appear.
Kajabi’s built-in blogging tools may not be as up to with WordPress or Blogspot, but it has enough tools to make it manageable. You can also create podcasts to promote on your website. You may upload recordings of your podcasts to be hosted on the site and distributed to major podcasting platforms, such as iTunes Podcasts as well as Spotify. If you upload an episode of your podcast, you have two choices: publish it as a public podcast for free or make an exclusive private version which only your subscribers have access to. Marketing With Kajabi
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Marketing and Sales
Part of what makes Kajabi so popular with edupreneurs is its slew of sales and marketing tools that are extremely convenient and simple enough even for those who aren’t marketing experts to utilize!
Email Marketing and Affiliate Marketing
A major draw for the masses, Kajabi’s built-in e-mail marketing function allows users to send out e-mails about your course and website to your subscribed member students from the comfort of the platform. You might be surprised that it does more than just send e-mails. With the help with Kajabi Automations, you get to automate sequences of e-mails triggered by various user actions. For instance, if your student is successfully logged in to one of your classes after checking out, a welcome message will be automatically delivered to their inbox. If another course is not performing the course, an upsell will be delivered to offer suggestions for improvement Marketing With Kajabi
You can create as many emails to your campaigns as you like and schedule each one according to your preferences. You can choose which of your members gets to receive these messages. The management of e-mails has never been so complete and easy to manage. Contrary to other LMS websites, Kajabi already provides you with marketing tools for e-mails. You wouldn’t have to worry about connecting to other third-party platforms in order to make it work.
In addition, Kajabi also has an affiliate marketing option where you get to assign some of your members as affiliates in order to in promoting your site on behalf of you. Alongside paying them the commission rate it is also possible to track their performance to determine how well they contribute to increasing your conversion and click rates. Marketing With Kajabi
Pipeline Builder
Another one of Kajabi’s overall top features can be the Pipeline Builder, where you get to create specialized marketing funnels without a lot of problems. While other platforms provide similar features that require more effort and time, Pipeline Builder is a breeze to use. Pipeline Builder is designed to be so quick and easy that even the uninitiated can benefit from it. This feature is stunning and allows you to choose from a variety of pre-designed funnel designs or pipeline blueprints. These include the following:
- Freebie – for whenever you want to offer a freebie as a lead magnet to increase your email list
- Sales Page OVO is a great option whenever you want to convince your intended customers to purchase your product through a sales page
- Product Launch OVO – to use whenever you’re launching a course or another product
- Zoom Webinar OVO – to use occasions when you need to advertise your products through web training seminars
- Free Book OVO – for anytime you’d like to promote your content with the free digital book that you can download
- Coaching Campaign OVO is for whenever you’re promoting your classes through a series of coaching sessions
- Blank design – for when you’d like to construct the sales funnel you want from beginning
Once you select from any of the pipeline blueprints Kajabi will automatically generate a set of pages and e-mails that you’ll have to put together to make an effective sales funnel. You may customize however you wish your funnel to look to your customers. You may even change the theme of your checkout and landing pages, for instance, to a different one There is a library filled with 40+ page templates that you can pick from.
Prices and Payment Methods
Kajabi allows you to integrate seamlessly with payment gateways like Stripe and PayPal so that your member students can choose between them when they pay for your classes. Stripe is a popular payment option that accepts debit and credit card transactions as well as various e-wallet companies across the world. PayPal is, on the other side, is an option to subscribe as well as multi-payment plans. There aren’t any charges for transactions on Kajabi’s side since all the money you earn are immediately sent directly to the bank accounts of your choice.
For the pricing, Kajabi offers you a wide range to choose from. You can choose to charge your students for your products at different time frames (one-time subscription, one-time, or multiple payments) or distribute them for free. You can also choose to select if you’re going to charge a specific amount for one product or multiple products, and set specific dates that your customers can access within a specific time frame. You also get to generate coupons to encourage your customers to purchase the products you offer. Marketing With Kajabi
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Integrations with Third-Party Services
Kajabi is a host of built-in tools to create and market your courses However, you have the option to connect to other third-party applications for an additional boost of functions. Kajabi currently has the integration of ten natively-built integrations, such as the well-known analytics provider Google Analytics and app automation service Zapier. Zapier can be extremely helpful since it allows you to establish connections with hundreds of other third-party apps and tools including e-commerce and user experience.
Training and Customer Support Resources
In terms of customer support, Kajabi has a bigger advantage over the rest as it’s among the only course creation platforms that offer 24/7 live chat assistance. Unlike some similar services that offer customer support, Kajabi’s team is always ready to help you whenever you’re struggling to create an online course or website, in addition to other issues that are important, at any time and from anywhere. It’s crucial to note that this 24/7 feature is available for instructors that are on the Growth plan upwards – for Basic users Live chat is available for specific times and on certain days on weekdays. However, Kajabi’s method of customer support has been highly praised by those who utilize it to design useful courses. Marketing With Kajabi
As for training tools, Kajabi offers an array of options to access resources that you can learn and get used to. Kajabi Hero University Kajabi Hero University is packed with tutorials, courses, and informative content especially targeted at educators and edupreneurs, to help them jumpstart or improve their position in the field of course development. You’re also invited to weekly Q&A-style educational webinars featuring leading experts from different disciplines as guest speakers, and when you’re looking for other advice and tricks assistance, the help section is available to help you in the right direction. Apart from the platform’s Hero University, there is Kajabi’s Hero Rewards program in which course creators are rewarded with many sweet perks when they meet their targets.
What Else is Missing in Kajabi?
Kajabi may be a great all-in-one tool to design and market your course content, but we have to address a few vital things that are missing. The majority of these would be extremely useful to enhance the user experience. Here are the following things we’d like to see included in the Kajabi system shortly:
- Built-in tools that issue certificates and credentials. Although some of them offer this option, instructors who use Kajabi often will still require connecting to third-party software that specialize in issuing certificates, such as Accredible.
- More diversity in question types. While we appreciate the system’s handling of assessment within courses, we’d like that the absence of question type options and the randomization of those types and their randomization to be resolved as quickly as possible.
- Additional payment options. As of the moment there are only two options for transactions: Stripe or PayPal can be accepted. In addition, we aren’t sure if there are limitations also.
- An API key that is public. This could have been helpful for creating custom integrations such as the ability to let your subscribers log in with the single sign-in option with other apps.
Alternatives to Kajabi
Kajabi could have the majority of the features any aspiring edupreneur could ever dream of. But with the steep price plan, and the lack in terms of functionality, the site could make some people turn away. If you’re looking for alternatives with collective similarities in comparison to Kajabi in terms of performance and reliability, we’ve listed some worthy competitors you might want to consider when making your choice. Marketing With Kajabi
- New Zenler is an online course platform that provides all-in-one services similar to Kajabi. The only major difference is the cost beginning at just $67 per month You can design unlimited courses and market your course to the right audience without having to worry about breaking the bank!
- Podia doesn’t just claim to be user-friendly. It’s also extremely simple to use, and much more user-friendly than Kajabi! In addition, you can utilize marketing tools, it’s much lighter than Kajabi. But considering the very budget-friendly price range it’s easy to imagine the way Podia can appeal to DIY entrepreneurs getting into the business.
- While Kajabi isn’t a reputable platform and lacks more advanced features for quizzes, Thinkific makes up for the shortcomings. With its affordable price It certainly has greater features that the other, and this includes live-taught courses as well as an integrated app integration store.
- Teachable is similar to Thinkific in the manner it works. But, we need to appreciate how the former can incorporate additional payment options as it accepts Google Pay and Apple Pay, two gateway services Kajabi is not able to offer. It also lets you utilize one-on-one coaching and other core features.
Conclusion
Overall, Kajabi successfully knocks it out of the park in terms of having nearly all the options that most entrepreneurs utilize. It sure does offer the basic features that everyone needs, from intuitive functions needed to build a professional-looking website to the stellar integrated marketing suite, which includes the inclusion of easy-to-understand diagrams of sales funnels as well as efficient e-mail marketing tools.
There may be a few tools missing like the issuance of certificates in particular. With a high cost, it might not be the wise choice for the budget-conscious. We do recognize that, while Kajabi does great as an all-in one solution for course creation, it will always have limits. It doesn’t hinder it, but it is a favorite among experienced creators and businesses!
If you’re still looking to find an LMS that can provide everything you require on one platform, Kajabi is something you ought to seriously think about.
FAQ Marketing With Kajabi
What does the word Kajabi refer to?
The term “Kajabi” is derived from the word “Kajabi,” which is of Islamic as well as Arabic origin, which translates to “to fly.”
Can I sell physical goods on Kajabi?
Yes! Aside from the usual programs, you can sell physical items on Kajabi. It is possible to join with Shopify to build a fully functional online store on Kajabi!
Regarding marketing via e-mail Is it possible that Kajabi could be able to replace MailChimp?
Because Kajabi already comes with the tools for marketing via email built into the platform, it’s logical that it’s sufficient to replace third-party programs like MailChimp. However, if you do intend to make use of it, Kajabi still allows you to integrate it with other applications as well.
Are you sure that Kajabi mobile-friendly?
Yes! Kajabi even offers an app for mobile devices to ensure that you and your subscribers can access all your courses even while in the move. Marketing With Kajabi
