A myriad of learning management systems (LMS) platforms offer many essential features that you can use when creating content of high quality. While there may be plenty of sites that let you make use of modern marketing tools to promote the courses you offer to your target audience, others might not offer all of the features. And while some offer easy-to-use tools to build courses, there’ll also be few that may provide editing options that is so complicated they turn off their users.
In the sea of e-course platforms There are some that offer not just a simple editing interface, but also a myriad of sales and marketing functions. And on top of that they offer nearly everything you could think of such as 24/7 assistance and training materials to top-quality analytics. All-in-one platforms for courses allow you to explore beyond your limits and one of the platforms that offer it effortlessly is Kajabi.
A Quick Look How do you define Kajabi? Kajabi Setup
Kajabi can be described as an online service that allows you to develop and market your course content to your customers. Branded as an all-in-one service, Kajabi provides edupreneurs from all aspects of their lives with the most efficient and necessary features that will not just build a professional-looking website for your courses but let them grow to greater heights. Kajabi is widely praised and is regarded as one of the best online course platforms, gaining an overwhelmingly positive score of 4.6 out of five on Trustpilot.
What is it that makes Kajabi so well-liked and appreciated by its users? Well, there are quite plenty of reasons that make the platform extremely convenient for all to use. Firstly, it’s the extreme user-friendliness. From course creation all the way to marketing almost all of the Kajabi features can be easily accessible to those who are only beginning to get started in the world of e-learning. The majority of them are advanced, which gives instructors who administer the course the added edge over other instructors. Additionally it allows budding entrepreneurs such as you manage and build an online course without having to go elsewhere in case something is missing. Kajabi has all the available equipment that one could need, living up the ‘one-stop-shop label.
What Does It Let You Do?
There are a variety of methods that Kajabi can use as an all-in-one online course solution. We’ve compiled a list, in bullet points of the most important attributes that you ought to be aware of when you’re thinking about the option. Simply put, Kajabi lets you:
- Create interactive and engaging courses with a wide array of tools for customizing, media files, and templates you can select according to your preference;
- Create a visually appealing website to house your course contents and materials and blogs to keep your students updated on the latest developments;
- Effectively utilize websites, landing pages and checkout sites, and other effective ways to improve your earnings, expand your reach beyond the limits and increase conversion rates.
- Choose how you wish to charge your courses and other products to your students – whether it’s one-time payments or a monthly subscription;
- Create effective sales funnels with no any issues by making use of funnel blueprints and templates;
- Make use of its internal marketing and analytics suite that includes the ability to send out e-mails and CRM as well as automation tools.
- Create and manage your affiliate links.
- Explore an array of customer service, community and training materials, with the addition of Kajabi University.
Famous Names that have Used Kajabi
Kajabi is trusted and used by more than 16,000 companies and celebrities. Kajabi is the preferred choice of some of the well-known names who are part of different industries, such as online marketing expert Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard and fitness expert entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi is home to thousands upon thousands of courses, that are used and explored by more than 35 million students all over the world. In the last writing, Kajabi has generated over $650 million in sales since its establishment in 2010.
Kajabi’s Pricing Strategies
The three pricing options that Kajabi provides are different from other online course creation tools in that they’re much more expensive. With monthly prices that start at as low as $119 it’s no wonder that it can be a hindrance for some who be interested in giving Kajabi a go. With the abundance of important features included within every plan, the price is understandably reasonable.
Kajabi’s pricing plans start by offering the Basic plan that costs $149 per month, or $119/month for billing annually. In this plan, you are able to design three products, gain a maximum of 1000 active users, as well as create your own website you can create with the tools offered by the platform. Additionally, you get unlimited landing websites, indefinite marketing e-mails and access to unlimited valuable resources, including one-on one customer support as well as Kajabi University.
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Apart from basic plans, there’s the Growth plan, which happens to be the platform’s most popular offer with a monthly cost of $199 or $159/mo when paid annually, as well as the Pro plan for $399 per month or $319/month yearly, which is filled to the brim with all the features you could ask for when you are making and selling your courses. Kajabi does not currently offer any free plans. But a 14-day no-cost trial is offered for each of the three plans. An extended trial that lasts for up to 30 days available on certain blogs. If you wish to try the service and determine if Kajabi is the right choice for you, the limited trial offer is the best method to start.
Kajabi: The Good and the Bad
The Pros – What We Like About Kajabi
- The integrated marketing suite. Kajabi’s in-house marketing suite of tools, including automated e-mail marketing, and automation are designed to be designed for businesses, so you don’t have to connect with other third-party services for this!
- The software that creates sales funnels. Another of the most popular features on the platform is the Pipeline Builder. Pipeline Builder lets you make use of tested and understandable blueprint templates – no need to be overly complicated!
- Unlimited customization. From creating professional-looking course websites down to the custom name, Kajabi lets you customize to your hearts content and even build your brand from the ground up.
- The easy and intuitive website as well as course editor. Making content using the site and the course builders hasn’t been this easy and swift, and it takes less time and effort to finish the job.
- Unlimited integrations are endless. Apart from native integrations with 10 e-commerce, marketing and analytics solutions, connecting to Zapier’s app allows you to look and select from more than a thousand non-native platforms for better effectiveness.
- Establishing meaningful relationships with fellow instructors and students. Kajabi’s community feature lets you interact with students in your classes. You can also make connections, network and celebrate with a multitude of teachers who happen to be similar to you.
The Cons – What We Don’t Like
- The steep pricing plans. Kajabi’s three pricing plans are more than the average monthly rates offered by other services. There’s no free plan available as well.
- There is no built-in tool to issue certificates. It is possible to connect to a third-party certificate app if you plan to make custom-designed certificates of various types.
- Insufficient tools for instructor-student engagement. We aren’t happy with the absence of specific features, including adequate discussion forums, as well as the ability to randomly distribute the assignments or quizzes. Kajabi Setup
The Review of Kajabi’s features
User-Friendliness and Experience
One thing we love the most about Kajabi is its surprisingly simple user experience. For one, most of the User Interface (UI) is structured. If you may notice on the dashboard menu, you will notice that all features are divided into five major sections: Website Products, Sales Marketing and People. The design of the menu leaves no space for confusion, as certain features that are related to the specific section can be collapsed. The UI style is very uniform and reflects Kajabi’s “all-in-one” brand name. You can build your own landing page, alter your course, and even engage with other instructors on the same site.
It has a search assistant tool that can be useful whenever you want to look for something that is hard to find. The Kajabi Assistant is located at the top of the dashboard, in the form that of a bar for searching and allows you to search for tools and items on the site by entering the words. As mentioned previously that both the Kajabi website builder and course builder sections are drag-and-drop and make the process much easier without needing to learn how to navigate the site. Kajabi is more user-friendly and has a less arduous learning curve compared to a couple of its contemporaries. It is also compatible with other languages than English for those who want to share your content with broader audience.
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Course Design and Engagement
Product Blueprints
If you take a look at Kajabi’s courses creation feature, you’ll soon encounter a list of templates for courses or products, or the way it refers to them, blueprints. Each of the blueprints for products varies in structure and type and is readily tailored to fit any instructor’s needs.
In the blueprints that are listed are Mini Courses, Online Courses and Drip Courses. Mini Courses are short-form quick courses which are generally designed in order to increase brand recognition, while online Courses are full-version courses with a complete content structure designed for the “world-class” education experience. Drip courses, on the other hand, are courses that are scheduled over a set series of days or weeks. Also called Evergreen Training courses, it’s an efficient method of sharing your content if you or your students are busy working on other projects.
Kajabi is known to many as a popular premium course-maker. Apart from kinds of courses offered, the blueprints let you create a membership area that allows your customers to access exclusive content and a coach session that spans 12 weeks. There’s also a blank template where you can create a course or product completely from the ground up!
Categories, Posts, and Content Uploads
If you continue to explore the course builder you’ll see an outline of sections and lessons that have been automatically added when you select any of the course blueprints. In the case of Kajabi, these segments and classes are called groups and posts respectively. The posts are where you put in different types of content such as text, video, and images, while the categories function as folders for the posts that are stored.
You can also include subcategories for posts in a category if you want to organize your content more flexiblely. You can also drag and rearrange the outline. Kajabi accepts a wide variety of text and media files that can be used to add to your posts, such as MP4 and MOV files, WAV and MP3 files PDFs, and even Word documents. You can upload any of them either via your computer’s folders, or file-sharing cloud platforms such as Google Drive and Dropbox. You can also copy and paste existing URLs of your video to your posts!
Like a few select course-making platforms, Kajabi allows you to utilize the feature of bulk uploads. Similar to the name that you can upload all your files to your courses on one page. This can be useful particularly if you’re performing other tasks.
Course Player Templates
Kajabi offers a lineup of more than 10 themes for course players. Contrary to other LMS platforms where you’re only allowed to select the theme you want to use, Kajabi lets you have the freedom to choose several themes to suit various products. Like the outline builder, it’s relatively easy to customize any of the themes to fit your style. You can even incorporate details that represent your brand like your logo images, fonts, and designs into the course player to add a your own personal style. Kajabi Setup
Quizzes and Student Interactions
Kajabi offers a quiz feature called Assessments that allows you to make quizzes and assignments and include them as part of your class. Assessments can be a great way to determine if your students learned something from the lessons you’ve provided them. With the assessments feature, you get to choose between the three primary types of questions: multiple-choice paragraph-style, and multiple-selection. You can even set a passing score to motivate your students to engage with your content more.
Aside from that, the LMS website also has made strides in creating spaces for students and teachers to connect. With the Community feature, your learners are given access to participate and leave comments on any of your courses via their dashboards. You can even write in your blog posts for discussion with other students your lessons from the past as well as your future content. The community feature is available either as a standalone feature or as component of your member area.
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Website Design and Customization
Why would you want to publish your course content to your web domain as well as WordPress web site when Kajabi offers the platform and tools to build one on the platform? Kajabi offers unlimited web hosting across all three plans of pricing. What’s awesome about it is you’re guaranteed instant security and safety with an automated SSL certification, as well as a team to help maintain your website.
Additionally, you have the freedom to personalize your domain as well as pick from a wide array of unique, professional themes, all of which you can modify to your liking! It doesn’t stop there: If you’re an expert edupreneur and have signed up to the Growth plan or higher, you get to use custom-designed themes that are built to fit your ever-expanding needs as well as remove all Kajabi brand names and then replace it with your personal brand!
Page Builder
Similar to the course builder we’ve mentioned previously, Kajabi’s page builders allows you to modify any of the available website themes with a suite of easy-to-use and user-friendly editing tools. Upon further exploration, you will be greeted with a variety of customizable blocks and sections. They’re similar to post categories, and categories we discussed when we’ve talked about our course building tool. Blocks are referred to as the elements that make up the site’s content which includes text, media files and clickable buttons. Sections on the other hand are formed by a variety of neatly-arranged blocks.
There are over 40 preset section templates that can be picked from the page builder’s dashboard. As we’re all glued to our phones and tiny tablets, it makes total sense for Kajabi to make your website automatically adapt to a mobile-friendly layout. It’s even possible to go the extra mile and select the elements of your website you want for your member learners to see. With all the tools you need to build your site as you wish it to appear, Kajabi’s page builder is not just extremely flexible, but also quick to handle.
Blogging and Other Web-based Features
Other LMS platforms might not offer this feature, but Kajabi lets you create an area on your site that is dedicated to your blog, where you can post comments and updates on your course content. If you want to make the most out of your Kajabi-made site, the service provides you an area where you can post your blog posts without limitations. Start by creating your blog posts by making one using Text Editor. You can incorporate SEO elements if you’d like to expand your reach or group your posts into various categories or even change the way you want your entire blog section to appear.
Kajabi’s built-in blogging features may not be as on with WordPress or Blogspot, but it has enough tools to allow it to be managed. You can also create podcasts that you could promote on your website. You can upload the recordings of your podcast that will be hosted on the site and then distributed to major podcasting platforms, such as iTunes Podcasts as well as Spotify. When uploading an episode of your podcast, you have two choices: publish it as a public podcast free of charge or create an exclusive private one that only your users have access to. Kajabi Setup
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Marketing and Sales
One of the reasons that make Kajabi so popular with edupreneurs is its array of marketing and sales tools that are highly convenient and simple enough to even non- marketing experts to use!
Email Marketing and Affiliate Marketing
A big draw among the crowd, Kajabi’s built in E-mail marketing functions allow users to send out e-mails that are related to your course or website to your subscribed member students while seated on the platform. However, you might be amazed that it does more than simply send emails. With the aid of Kajabi Automations, you get to automate sequences of e-mails triggered by various user actions. For instance, if your student is successfully logged in to one of your classes after checking out, a welcome message will be sent automatically to their inbox. If another course is not performing the course, an upsell will be sent to suggest an improvement Kajabi Setup
You can create as many e-mails to your campaign as you like and then schedule them according to your preferences. You can also choose the members you want to receive those messages. The management of e-mails has never been this comprehensive yet easy to handle. Contrary to other LMS websites, Kajabi already provides you with e-mail marketing tools that wouldn’t have to worry about integrating with other third-party platforms in order to make it work.
Aside from that, Kajabi also has an affiliate marketing option that lets you assign certain members of your group as affiliates in order to in promoting your site on behalf of you. In addition to paying them the commission rate, you may also track their performance to gauge the extent to which they are contributing to increasing your conversion and click rates. Kajabi Setup
Pipeline Builder
Another of Kajabi’s standouts is the Pipeline Builder, where you can create custom marketing funnels that do not have any overly complicated difficulties. While other platforms offer similar features that require much more effort and time, this Pipeline Builder is designed to be so quick and easy that even beginners can benefit from it. This feature is stunning and lets you choose from a variety of pre-designed funnel blueprints or templates for pipelines. These include the following:
- Freebie – for whenever you want to offer the freebie to lead magnet to build your email list
- Sales Page OVO – to use when you need to convince your intended customers to purchase your product by utilizing a sales page
- Product Launch OVO – to use any time you’re launching a course or another product
- Zoom Webinar OVO – for occasions when you need to advertise your product via web seminars
- Free Book OVO – for any time you wish to market your content an online book for free download.
- Coaching Campaign OVO – for whenever you’re promoting your classes through the use of coaching sessions
- Blank plan – to use whenever you’d like to construct an effective sales funnel right from the ground
When you choose from one of the pipeline blueprints Kajabi instantly creates a set of pages and e-mails you will need to pull off an efficient sales funnel. You can customize how you want your pipeline to look to your customers. You may even change the design of your checkout and landing pages, for instance changing the design to a different theme The library is full of 40+ pages templates you can choose from.
Payment and Pricing Options
Kajabi allows you to integrate seamlessly with the payment gateway platforms Stripe and PayPal to ensure that your students are able to select one of them to pay for your classes. Stripe is a popular payment method that accepts debit and credit card transactions as well as select e-wallet providers all over the world. PayPal is, on the other hand, is available as an alternative for subscribers as well as multi-payment plans. There aren’t any charges for transactions on Kajabi’s side because all your earnings are immediately sent into your account at the banks.
When it comes to pricing options, Kajabi offers an array of options for you to choose from. You can either make your student pay for products at different dates (one-time or subscription and multiple payments) or give them away to them for free. You can also choose to decide if you want to charge a specific amount for one product or multiple items, and set specific dates that your students can access your products within a given time frame. Additionally, you can create coupons to further motivate your customers to purchase all of your products. Kajabi Setup
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Integrations to Third-Party Services
Kajabi has a variety of built-in services needed to create and market your courses however, you also have the option of connecting to third-party applications to provide more functions. Kajabi currently has 10 native integrations, which include the well-known analytics service Google Analytics and app automation service Zapier. Zapier can be extremely helpful because it allows connections with hundreds of other tools and third-party apps that range from e-commerce to user experiences.
Training and Customer Support Resources
When it comes to customer support, Kajabi has a bigger advantage over other platforms because it’s one of the few platforms for creating courses which provide 24/7 live chat assistance. Unlike some similar services the Kajabi customer support team is always available to help you whenever you encounter difficulties creating pages or courses, among other crucial issues, anytime and from anywhere. It’s crucial to mention that this 24-hour support is available to instructors who are subscribed to the Growth plan up to for basic users, live chat support is scheduled for certain times and days during the day. Nonetheless, Kajabi’s approach to customer service has been well-received by many who use it to develop meaningful courses. Kajabi Setup
As for tools to train, Kajabi provides you a variety of ways to use resources to master and then become proficient with. Kajabi Hero University Kajabi Hero University is packed with courses, tutorials and informational content that are specifically geared towards teachers and edupreneurs who want to gain traction or boost their standing in the field of course development. Additionally, you can attend weekly Q&A-style educational webinars featuring leading experts from different areas as guests. Additionally, if you’re looking for more tips and tricks, the help center will be there to help you in the right direction. In addition to Kajabi’s Hero University, there is Kajabi’s Hero Rewards program, where course creators are rewarded with tons of sweet perks as they meet their targets.
What Else is Missing in Kajabi?
Kajabi might be a fantastic all-in-one solution to create and market your course content, but we have to take care of a few essential things that aren’t being addressed. A majority of them could have been very useful to improve the experience. Here are the following things we’d like to see added to Kajabi’s system in the near future:
- Built-in tools that issue certificates and other credentials. Although some of them offer this option instructors using Kajabi often will still need to connect to third-party software which specialize in issuance of certificates, such as Accredible.
- More diversity in question types. While we are pleased with the platform’s handling of assessments within courses, we wish for the lack of question type options as well as randomization of these types and their randomization to be resolved as quickly as possible.
- Additional payment options. As of this writing only transactions made through Stripe or PayPal will be accepted. Not only that, we don’t understand why there are limits also.
- An API key that is public. This would have been useful for custom integrations, like letting your subscribed students login using a single sign-in option with other apps.
Alternatives to Kajabi
Kajabi may have essentially most of the features that an aspiring Edupreneur would ever want to have. But due to its high price plan, and the lack in terms of functionality, the site may turn some people off. If you’re looking for alternatives that share collective similarities with Kajabi with regards to reliability and performance we’ve listed a few worthy competitors that you may be considering in your decision. Kajabi Setup
- New Zenler is an online course platform that provides all-in-one services similar to Kajabi. The only significant distinction is in the cost – starting at only $67/month You can design unlimited courses and advertise to your audience of choice without ever having to worry about breaking the bank!
- Podia isn’t just claiming to be a creator-friendly platform. It’s also extremely easy to use, far easier than even Kajabi! In addition, you can benefit from marketing features Podia is much less heavy than other. However, when you consider the budget-friendly cost we can see the ways Podia will appeal to DIY entrepreneurs getting into the business.
- While Kajabi does not have credentials or advanced quiz features, Thinkific makes up for them. With a beginner-friendly price range and a wide range of features, it certainly offers greater features that Kajabi, and this includes live-taught courses as well as a built-in app integrations store.
- Teachable is identical to Thinkific in terms of how it works. However, we must appreciate how Teachable is able to incorporate additional payment options, as it accepts Google Pay and Apple Pay two gateways that Kajabi doesn’t have. You can also avail one-on-one coaching and other core features.
Conclusion
Overall, Kajabi successfully knocks it out of the park in terms of having nearly all the tools that most entrepreneurs utilize. It certainly has the essentials anyone must need including the intuitive features needed to build a professional-looking website to the stellar integrated marketing suite that includes the ability to understand sales funnel blueprints and efficient email marketing tools.
There are a few tools missing like the issuance of certificates specifically. Also, with its high cost, it might not be the best choice for the budget-conscious. But we do understand that even though Kajabi performs great as an all-in one solution for course creation but it’s not without limitations. That doesn’t stop it, however, from being a popular choice among established entrepreneurs and creators!
If you’re still searching to find an LMS that offers everything you require on one platform, Kajabi is something you should strongly look into.
FAQ Kajabi Setup
What does the word Kajabi mean?
The word “Kajabi” derives from a word of Islamic as well as Arabic origin that means “to fly.”
Can I sell physical goods on Kajabi?
Yes! In addition to the normal classes, you can also sell physical products through Kajabi. It is possible to connect with Shopify to set up a fully functioning online store on the platform!
Concerning e-mail marketing is it possible Kajabi could be able to replace MailChimp?
Since Kajabi already includes E-mail marketing tools integrated into the platform, it’s logical that it’s sufficient to replace third-party programs such as MailChimp. If you do want to use this feature, Kajabi still allows you to integrate it with other applications as well.
Is Kajabi mobile-friendly?
Yes! Kajabi even has a mobile app to ensure that you and your subscribers can access your entire course content even when you’re on the go. Kajabi Setup
