Hundreds of learning management system (LMS) platforms have various essential features that you can utilize whenever you create meaningful content. Although there are plenty of sites that let you make use of modern marketing tools to advertise the courses you offer to your intended viewers, other platforms may not have most of the features. While some provide easy-to-use course-building tools, there will also be few that may provide editing options so complicated that it turns its users off.
Among a sea of e-course platforms, there are a few that provide more than an easy editing interface, but also a myriad of marketing and sales functions. In addition to that, they also offer nearly everything you’d ever want including 24/7 support and training materials to top-quality analytics. All-in-one courses let you discover the world beyond your boundaries, and one of those that provide it is Kajabi.
A Quick Look: What is Kajabi? Creating A Product In Kajabi
Kajabi is an internet-based platform which allows you to make and sell your content to your audience of students. Branded as an all-in-one service that provides entrepreneurs from all kinds of industries with the best and vital features to not just create a professional site for your courses, but let them grow to new heights. Kajabi has been praised by the media and considered to be one of the best online course platforms, gaining an overwhelming positive rating from 4.6 out of 5 on Trustpilot.
What makes Kajabi so popular and well-received among its users? It’s true that there are plenty of reasons that make the platform extremely easy for anyone to utilize. Firstly, it’s the extreme simplicity of usage. From course creation all the way to the marketing services almost all of Kajabi’s aspects are designed to be digestible even for those who are new in the world of e-learning. The majority of them are advanced, which gives instructors who administer the course an advantage over other instructors. Additionally, it lets budding entrepreneurs such as you manage and build a course-making business without having to go to another place if something else is missing. Kajabi provides all the equipment that one could need, living up to its ‘one-stop shop label.
What Does It Let You Do?
There are a variety of methods that Kajabi can do as an all-in-one e-course solution. We’ve made a list in bullet form of the key attributes that you ought to be aware of when you’re thinking about using it. In essence, Kajabi allows you:
- Create interactive and engaging courses using a variety of customizable tools such as media files, templates that you can choose depending on your preferences;
- Create a visually appealing website to present your course content and products along with your own blog to keep your students informed about the latest developments;
- Make the most of landing pages, checkout pages and other viable methods to increase the profits you earn, extend your reach over the boundaries and increase conversion rates.
- Decide how you would like to charge your courses or other items for your students, whether it’s one-time payments or a monthly subscription;
- Build effective sales funnels without any issues by making use of funnel blueprints and templates;
- Utilize its in-house marketing and analytics software with e-mail marketing, CRM, and automation tools;
- Manage and create your affiliate links; and
- Explore an array of customer service, community, and training resources, with the addition of the Kajabi University feature.
Big Names That Have Used Kajabi
Kajabi is used and trusted by over 16,000 businesses and big-name personalities. It’s the choice of many of the most well-known people who come from different industries, such as the expert in online marketing Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard and fitness expert and entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi is home to thousands upon thousands of courses, which are accessed and explored by more than 35 million students from all over the world. As of this time of writing Kajabi has generated over $650 million in sales since its establishment in 2010.
Kajabi’s Pricing Strategies
The three pricing options that Kajabi provides are very different than other online course creation services in that they’re more expensive. With monthly costs that begin at just $119, it’s no wonder why it can be a hindrance for some who would want to give the service a shot. However, when you consider the number of essential features already packed in each plan, the pricing is understandably reasonable.
Kajabi’s pricing plans begin at the Basic plan priced at $149 per month or $119/month for billing annually. This plan lets you can create three products, garner up to 1,000 active customers, and create websites that you are able to customize with tools fully provided by Kajabi’s platform. Also included are unlimited pages for landing websites, indefinite marketing e-mails as well as unlimited access to valuable resources, including one-on one customer support and Kajabi University.
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In addition to basic plans, there’s the Growth plan which is the platform’s most popular offer at $199 a month or $159/month if you pay annually, as well as the Pro plan at $399 monthly or $319/month annually, which is filled with every feature you’d want when it comes to designing and selling your course. Kajabi currently does not offer a free plan option. However, a 14-day free trial is available on all three plans. A longer trial of as long as 30 days offered on select blogs. So if you wish to try the service to determine if Kajabi is the right fit for you, the limited trial period is the ideal way to go.
Kajabi: The Good and the Bad
The Pros – What We Like About Kajabi
- The built-in marketing suite. Kajabi’s in-house marketing suite of tools, such as email marketing and automation are designed to be designed for businesses, so it isn’t necessary to integrate with other third-party services to do this!
- The sales funnel software. Another of the most popular features on the platform is the sales Pipeline Builder lets you make use of proven and easily accessible blueprint templates. No need to get too complicated!
- Customization without limits. From designing professional-looking course websites up to the customized name, Kajabi lets you customize according to your own preferences – and even create your own brand from scratch.
- The simple and intuitive site and course editors. Making content with the website and course creator software was never this easy and quick, as it takes less time and effort to finish the job.
- Limitless integrations. Apart from native integrations that integrate with the ten marketing, e-commerce and analytics tools, connecting to Zapier’s app allows you to look and select from more than a thousand non-native platforms that can improve your efficiency.
- Establishing meaningful relationships with fellow instructors and students. Kajabi’s Community feature lets you interact with students who are enrolled in your classes. It also lets you network, connect, and celebrate with a multitude of teachers who happen to be similar to you.
The Cons – What We Do Not Like
- The pricey pricing plans. Three pricing options offered by Kajabi cost more than the average monthly rates offered by other services. There’s no free plan available as well.
- There are no built-in tools for issuance of certificates. It is possible to connect to a third-party certificate software if you want to create custom-made ones that are of different types.
- Insufficient tools for instructor-student engagement. We aren’t happy with the absence of certain features, including adequate discussion forums, as well as the ability to randomize tests or assignments. Creating A Product In Kajabi
An Overview of the Kajabi Features
Ease of Use and Experience
One thing we like one thing we like about Kajabi is the shockingly easy user experience. First, the majority of the platform’s User Interface (UI) is organized. If you check the screen menu, you’ll notice that all features are arranged into five main sections – Website, Products, Sales, Marketing and People. The design of the menu does not allow for confusion, as certain aspects that belong to specific sections are able to be collapsed. The UI layout is very consistent and reflects Kajabi’s “all-in-one” brand name. You get to create your own landing page, alter your course, and even communicate with your instructors on one site.
It has a search assistant tool that can be useful when you need to search for something hard to find. The Kajabi Assistant can be found in the top part of the dashboard in the shape of a search bar, and it lets you look for tools and items within the site by entering the keywords. Like we said, both Kajabi’s site builder and course builder sections can be moved and dropped and make the process much easier without having to know how to navigate the site. Kajabi is a more streamlined learning curve compared to a couple of its contemporaries. It can also be used in other languages that English if you wish to expose your content to broader audience.
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Course Development and Engagement
Product Blueprints
When you go through Kajabi’s course creation function, you may soon encounter a list of product or course templates or the way it calls it, blueprints. Each blueprint for a product is different in its structure and style and is readily tailored to fit any instructor’s needs.
In the blueprints that are listed are Mini Courses and Online Courses and Drip Courses. Mini Courses are quick-form courses that are usually created as a means of gaining brand value, while Online Courses are full-version types with a complete content structure created to offer a “world-class” education experience. Drip courses, on the other hand, are courses which are planned over a set series of weeks or days. Also known as Evergreen Training courses, it’s an easier method to distribute your content if you or your students are busy with other things.
Kajabi is known to many as a well-known premium course maker. Apart from course types, the product blueprints allow you to make a membership site for your members to enjoy exclusive content and a coach session that spans 12 weeks. There’s also a blank template where you can create a course or product from the ground up!
Categories, Posts, and Content Uploads
If you continue to look into the course builder, you’ll see the outline of the sections and lessons which have been automatically added when you select one of the blueprints for your course. In the case of Kajabi, these sections and lessons are called groups and posts respectively. Posts are the places where you can insert different kinds of content, such as text, video images, and text, while the categories act as folders in which the posts are stored.
It is also possible to include subcategories for posts in one category in order to structure your content flexibly. You may also alter the outline by dragging it around. Kajabi accepts a wide variety of text and media files to be added to your posts, such as MP4 and MOV files, MP3 and WAV files, PDFs, and even Word documents. You can upload any of them via your computer’s folders, or via cloud-based file sharing platforms such as Google Drive and Dropbox. You can also duplicate and paste URLs of your videos to your posts!
As with a handful of other course-making platforms, Kajabi allows you to use the feature of bulk uploads. Like the name implies it allows you to upload all the files you have uploaded to your courses on one page. This is a great option especially when you’re working on other things.
Course Player Templates
Kajabi has a variety of 10+ themes for courses. Contrary to other LMS platforms, where you’re offered the choice of the theme you want to use, Kajabi lets you have the choice of selecting various themes for the various products. Similar to the course outline creator, it’s easy to customize any theme to fit your style. You can even incorporate details of your brand, such as the logo or images as well as font designs , into your course player in order to give it a a personal touch. Creating A Product In Kajabi
Quizzes and Student Interactions
Kajabi includes a quiz function called Assessments that allows you to make quizzes and assignments and add them as part of your class. Assessments can be a great way to determine the extent to which your students gained from the lessons you’ve provided them. With the assessments option, you are able to select from three main types of questions: multiple-choice multiple-selection, and paragraph-style. You can even set a passing score to motivate your students to be more engaged with your content.
Aside from that in addition, the LMS website has made progress in creating areas for teachers and students to connect. With the Community feature, your students are able to interact and comment on any of your courses via their dashboards. It is possible to write your posts to discuss with the rest of them your previous lessons and also your future content. The community feature is offered as a separate product or as part of your membership space.
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Website Design and Customizability
Why share your course contents to your web domain or WordPress website when Kajabi offers the platform and the tools to create one within the platform? Kajabi provides unlimited web hosting across all 3 pricing options. What’s great about this is you’re guaranteed immediate security and security through the automatic SSL certification as well as a team to help maintain your site.
Additionally, you have the freedom to personalize your domain as well as choose from a range of premium, unique themes, all of which you can personalize to your liking! This doesn’t stop there. If you’re an expert edupreneur and signed to the Growth plan or higher you are able to download custom-designed themes designed to fit your ever-expanding needs, plus eliminate all Kajabi logos and substitute it with your own!
Page Builder
Like the course builder we’ve mentioned previously, Kajabi’s page builders allows you to modify any of the given themes for websites using a set of intuitive and easy-to-handle editing tools. Upon further exploration, you will be greeted with customizable sets of blocks and sections. They’re similar to the categories and posts we discussed when we’ve talked about our course building tool. Blocks are referred to as the elements that compose the content of the website, such as text, media files, as well as clickable button. Sections, on the other hand are formed by a variety of neatly-arranged blocks.
There are over 40 pre-designed section templates you can pick from the dashboard of the page builder. As we’re all glued to our phones and tiny tablets these days, it makes total sense for Kajabi to let your site automatically adapt to a mobile-friendly layout. You can even go the extra mile by choosing which site element you wish members to see. With all the necessary tools to build your site how you would like it to look the page builder from Kajabi is not only super flexible but also fast to use.
Blogging and Other Web-based Features
Other LMS platforms may not have this, but Kajabi allows you to make an area on your site dedicated to your blog where you can post comments and updates on the content of your course. If you’re looking to make the most out of your Kajabi-created website it provides the opportunity to publish your content without restriction. It is possible to begin with the blog post by creating one with Text Editor. It is possible to include SEO elements if you wish to reach a larger audience or group your posts into different categories, and even alter the way you would like your blog’s entire section to appear.
Kajabi’s built-in blogging capabilities may not be as on par as WordPress or Blogspot, but it has enough tools to allow it to be managed. In addition, you can create podcasts that you can promote on your website. You can upload audio recordings of your podcast that will be hosted on your website and then distributed to major podcast listening platforms such as iTunes Podcasts as well as Spotify. If you upload podcast episodes, you have two choices: publish it as a public podcast for free or make an exclusive private version that only your users are able to access. Creating A Product In Kajabi
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Marketing and Sales and Marketing
A big part of what makes Kajabi so popular among edupreneurs is its slew of sales and marketing tools that are highly easy and straightforward to even non- marketing experts to use!
Email Marketing and Affiliate Marketing
A big draw among the crowd, Kajabi’s built in e-mail marketing function allows users to send out e-mails related to your course and websites to your members who are subscribed students while seated on the platform. But you may be surprised that it does more than sending e-mails. With the help with Kajabi Automations, you get to create automated sequences of e-mails triggered by different kinds of user actions. For example, when a student logs in successfully to one of your classes after the checkout process, a welcome email will be automatically sent to their inbox. If another underperforms, an upsell is delivered to offer suggestions for improvement Creating A Product In Kajabi
You can send as many emails to your campaigns as you wish and schedule each of them in accordance with your preferences. You can choose the members you want the messages. Managing e-mails has never been so comprehensive yet easy to handle. In contrast to other LMS sites, Kajabi already provides you with e-mail marketing tools that wouldn’t have to worry about integrating with other third-party platforms to make things work.
Apart from that, Kajabi also has an affiliate marketing function where you get to assign some of your members as affiliates in order to in promoting your site on behalf of your company. In addition to paying them a commission and monitoring their performance to gauge how they can contribute to increasing your conversion rates and click rates. Creating A Product In Kajabi
Pipeline Builder
Another of Kajabi’s standouts can be one of the best features is Pipeline Builder, where you get to create specialized marketing funnels with no overcomplicating problems. While other platforms have similar features, which require more time and effort however, Pipeline Builder is a breeze to use. Pipeline Builder is designed to be quick and simple that even beginners are able to make the most of it. This feature is stunning and allows you to choose from a set of pre-made funnel designs or pipeline blueprints. They include:
- Freebies are great for when you want to offer an offer as a lead magnet to build your email list
- Sales Page OVO is a great option when you need to convince your intended customers to purchase your product through an online sales page
- Product Launch OVO – for when you’re launching courses or any other product
- Zoom Webinar OVO – to use occasions when you need to advertise your products through web training seminars
- Free Book OVO – for any time you wish to promote your content with the free digital book that you can download
- Coaching Campaign OVO – for when you’re trying to promote your classes through an array of coaching sessions
- Blank blueprint – for whenever you’d like to construct your sales funnel from starting
Once you select from any of the pipeline blueprints Kajabi instantly creates pages and emails you’ll require to create an effective sales funnel. You may customize however you would like your sales funnel to appear to your target audience. You can even alter the design of your landing and checkout pages, for instance, to a different one The library is full of 40+ pages templates you can select from.
Payment and Pricing Options
Kajabi lets you integrate seamlessly with the payment gateway platforms Stripe and PayPal so that your member students can choose one of them to pay for your course. Stripe is a popular payment method that accepts credit and debit card transactions, as well as certain e-wallet providers across the world. PayPal however, on the contrary hand, is available as an alternative for subscribers as well as multi-payment plans. There aren’t any urgent fees for transactions on the part of Kajabi, as all your earnings will be immediately transferred directly to the bank accounts of your choice.
For pricing options, Kajabi offers you a wide range of options to select from. You can either cost your pupils for the products at different dates (one-time subscription, one-time, or several payments) or distribute them for free. You even have the chance to choose whether you’re planning to charge a set amount for a single product or a number of items, and establish specific dates for your students can access your products within a certain period of time. Additionally, you can create coupons that will further encourage your target audience to buy the products you offer. Creating A Product In Kajabi
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Integration with Third-Party Services
Kajabi has a variety of built-in services needed to develop and promote your courses however, you also can connect to third-party applications to provide an added boost in functionality. The platform currently supports the integration of ten natively-built integrations, such as the well-known analytics provider Google Analytics and app automation service Zapier. Zapier is extremely useful because it allows connections with hundreds more tools and third-party apps from e-commerce to user experience.
Customer Support and Training Resources
In terms of customer support, Kajabi has a bigger advantage over the rest as it’s one of the few platforms for creating courses with live chat available 24/7 assistance. In contrast to other similar platforms, Kajabi’s customer support team is always available to assist you if you encounter difficulties creating a course or page among other crucial issues, anytime and from anywhere. It’s crucial to note that this 24/7 support is available to instructors that are on the Growth plan upwards – for Basic users, live chat is available at specific times and on certain days of the week. Nonetheless, Kajabi’s approach to customer service has been well-received by many of the instructors who use it to create relevant course content. Creating A Product In Kajabi
In terms of training tools, Kajabi offers the user a range of access to access resources that you can master and then become proficient with. Its Kajabi Hero University is packed with tutorials, courses and educational content specifically designed for educators and edupreneurs who want to gain traction or boost their standing in the world of course design. You’re also invited to daily Q+A educational webinars with leading experts from different fields as guests, plus when you’re looking for more information and tips, the help center is available to help you along the way. Apart from the platform’s Hero University, there is also a Kajabi Hero Rewards program, where course creators can earn tons of sweet perks as they achieve their goals.
What is the other thing that is missing from Kajabi?
Kajabi might be a fantastic all-in-one solution to create and sell your course material however, we must take care of a few essential things that aren’t being addressed. Most of them would be extremely useful to enhance the user experience. These are some of the things we would like to see added to Kajabi’s system in the near future:
- Built-in tools for issuance of certificates and credentials. Although some of them offer this option, instructors who use Kajabi often will still require connecting to third-party applications that specialize in issuing certificates, like Accredible.
- More diversity in question types. While we appreciate the way that the platform handles assessments within courses, we’d like for the lack of options for question types as well as randomization of these types and their randomization to be resolved as quickly as possible.
- Other payment options. As of the moment only transactions made through Stripe and PayPal will be accepted. Not only that, but we don’t appreciate how there are limitations also.
- An API key that is public. This could be useful in making custom integrations, for example, the ability to let your subscribers login using a single sign-in option with other apps.
Alternatives to Kajabi
Kajabi might have the most of the features that an aspiring Edupreneur would ever want to have. But due to its high price plan and a plethora in terms of functionality, the site could cause some to be turned off. If you’re seeking alternatives that have collective similarities with Kajabi with regards to reliability and performance, we’ve listed some worthy competitors you might think about in your decision. Creating A Product In Kajabi
- New Zenler is an online course platform that provides all-in one solutions similar to Kajabi. The only significant difference is the price – starting at only $67/month, you can create unlimited courses and sell to your audience of choice without worrying about breaking the bank!
- Podia doesn’t just claim to be user-friendly. It’s also extremely simple to use, and much more user-friendly than Kajabi! In addition, you can benefit from marketing features It’s a lot lighter than the other. With the extremely affordable price we can understand the ways Podia will appeal to DIY entrepreneurs getting into the business.
- While Kajabi lacks credentials and sophisticated quiz functions, Thinkific makes up for them. With a price that is affordable for beginners It certainly has more industry-level functions than the other has as well as live lessons and an integrated app integration store.
- Teachable is identical to Thinkific in the way it works. However, it is important to understand how Teachable is able to incorporate additional payment options as it can support Google Pay and Apple Pay, two gateway services Kajabi is not able to offer. Additionally, it allows one-on-one coaching and other core features.
Conclusion
In the end, Kajabi successfully knocks it out of the park in terms of offering a wide range of tools that most entrepreneurs utilize. It sure does offer all the features you need to be able to build a professional-looking website , to the impressive integrated marketing suite, which includes the addition of simple plans for sales funnels, as well as effective email marketing tools.
There could be some tools that are missing like the issuance of certificates specifically. With a high cost, it might not be the best option for those with a tight budget. However, we understand that even though Kajabi performs very well as an all-in-one solution for course creation, it will always have limits. However, that doesn’t stop it however, from being an extremely popular choice for established business owners and creators!
If you’re looking to find an LMS that offers everything you require on one platform, Kajabi is something you must seriously consider.
FAQ Creating A Product In Kajabi
What does the word Kajabi refer to?
The word “Kajabi” is derived from a word with Islamic as well as Arabic origin which means “to fly.”
Can I sell physical goods on Kajabi?
Yes! In addition to the normal courses, you can also sell physical products on Kajabi. You can even integrate with Shopify to build a fully functional online store on Kajabi!
Concerning e-mail marketing, is it possible that Kajabi could take over MailChimp?
Because Kajabi already comes with e-mail marketing tools built into the platform, it’s natural that it’s enough to take over third-party apps like MailChimp. However, if you intend to make use of this feature, Kajabi still allows you to integrate it with other applications too.
Are you sure that Kajabi mobile-friendly?
Yes! Kajabi even has a mobile app to ensure that you and your subscribed members can access all your course materials even when in the move. Creating A Product In Kajabi
