Graham Cochrane Kajabi

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Many learning management system (LMS) platforms come with various crucial features that you can use when creating content of high quality. While there could be a lot of websites that allow you to make use of advanced marketing tools to advertise the courses you offer to your intended audience, others may not have most of these features. And while some offer easy-to-use tools to build courses, there’ll be a few that provide editing options so complex that it turns off its users.

Within the sea of online course platforms, there are a few which offer more than just a simple editing interface, but also a plethora of sales and marketing functions. And on top of that they also provide you with nearly everything you could think of such as 24/7 assistance and training tools to top-of-the-line analytics. All-in-one courses let you go beyond the limits of your abilities and one of the platforms that offer it effortlessly is Kajabi.

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A Quick Look: Kajabi: What exactly is Kajabi? Graham Cochrane Kajabi

Kajabi is an internet-based platform which allows you to make and sell your content to your customers. It is marketed as a complete service, Kajabi provides edupreneurs from all aspects of their lives with the most efficient and necessary features that will not just build a professional-looking site for your courses, but help them rise to new heights. Kajabi is widely praised and is regarded as one of the top online course platforms, gaining an overwhelming rating of 4.6 out of 5 on Trustpilot.

What makes Kajabi so popular and well-liked among its users? There are numerous aspects that make this platform extremely convenient for all to use. Firstly, it’s the extreme ease of use. From course creation all the way to marketing and sales, nearly all of the Kajabi features are designed to be easily digestible for people who are just getting started in the world of e-learning. Most of them are also advanced, which gives instructors who administer the course an advantage over other instructors. Lastly it allows budding entrepreneurs such as you manage and build an online course without the need to look elsewhere if anything else is missing. Kajabi offers all the tools that anyone could require in order to live up to its ‘one-stop shop’ moniker.

What Can It Do? Do?

There are many kinds of options that Kajabi allows you to use as an all-in-one online course solution. We’ve put together a list in bullet form, of its important attributes that you ought to be aware of when you’re thinking about using it. Simply put, Kajabi lets you:

  • Create interactive and engaging classes using a range of customizable tools such as media files, templates that you can choose according to your preference;
  • Create a visually appealing website to display your course materials and products along with blogs to keep your students updated on what else is new;
  • Effectively utilize websites, landing pages and checkout sites, and other effective methods to boost the profits you earn, extend your reach over the boundaries and boost conversion rates;
  • Choose how you wish to charge your courses and other services for your students, whether it’s one-time payments or a monthly subscription
  • Design and build effective sales funnels without any issues by making use funnel templates and funnel blueprints;
  • Use its own marketing and analytics software with email marketing as well as CRM and automation tools.
  • Set up and manage your affiliate links; and
  • Explore a wide variety of customer service, community, and training resources in conjunction with Kajabi University.

The Big Names Who Have Utilized Kajabi

Kajabi is trusted by more than 16,000 organizations and celebrities. It’s the choice of some of the well-known names who are part of different sectors, like online marketing expert Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard, fitness expert entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.

Kajabi hosts thousands upon thousands of courses, which are accessed and explored by more than 35 million students from across the globe. As of this writing, Kajabi boasts more than $650 million of sales since its establishment in 2010.

Kajabi’s Pricing Strategies

The three pricing options that Kajabi offers are quite different than other online course creation services in that they’re much more expensive. With monthly costs that begin at as low as $119 it’s no wonder that this can impede some people who would be interested in giving Kajabi a go. But considering the huge amount of important features included into each plan, the pricing is logically reasonable.

Kajabi’s pricing plans start by offering the Basic plan that costs $149 per month, or $119/month when billed annually. In this plan, you are able to design three products, reach an maximum of 1000 active users, as well as make a website that you can create with the tools offered by Kajabi’s platform. Included are unlimited pages for landing webpages, unlimitted marketing emails and access to unlimited valuable resources, including one-on one customer support as well as Kajabi University.

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Apart from The Basic Plan, there’s the Growth plan which is Kajabi’s most popular plan at $199 a month or $159/month if you pay annually, and the Pro plan for $399 per month or $319/mo yearly and is packed with every feature you’d like when making and selling your courses. Kajabi currently does not offer any free plans. However, a 14-day no-cost trial is offered for each of the three plans. An extended trial that lasts as long as 30 days also offered on select blogs. If you want to test the waters and see if Kajabi’s the right fit for you, then the brief free trial is the best option.

Kajabi: The Good and the Bad

The Pros – What We Love About Kajabi

  • The integrated marketing suite. Kajabi’s own marketing suite of tools, which includes email marketing and automation are specifically designed to be optimized for businessuse, and you don’t have to connect with other third-party services to do this!
  • The sales funnel software. Another of the most popular features on the platform, the Sales Pipeline Builder lets you make use of proven and easily understood blueprint templates – no need to be overly complicated!
  • Unlimited customization. From creating professional-looking course websites all the way to the custom domain, Kajabi lets you customize to your heart’s content – and even build your brand from scratch.
  • The user-friendly and simple site along with course editors. Making content with the site and course creator software was never so easy and swift, and it requires less time and effort to get everything done.
  • Limitless integrations are endless. In addition to native integrations that integrate with ten e-commerce, marketing, and analytics services, connection to Zapier’s app allows users to investigate and select among more than a thousand non-native platforms for better efficiency.
  • Building worthwhile relationships with fellow instructors and students. Kajabi’s Community feature allows you to engage with the students enrolled in your classes. It also lets you connect, network, and celebrate with a multitude of teachers in the same shoes as you.

The Cons – What We Don’t Like

  • The pricing plans are hefty. Three pricing options offered by Kajabi cost greater than the average monthly rates provided by other companies. There’s not a free option either.
  • There is no built-in tool to issue certificates. You might need to connect to a third-party certificate application if you intend to create custom-made ones of various types.
  • Not enough tools for student-instructor engagement. We’re not happy about the absence of specific features, including appropriate discussion forums as well as the ability to randomly assign tests or assignments. Graham Cochrane Kajabi

The Review of Kajabi’s features

User-Friendliness and Experience

One thing that we like the most about Kajabi is the shockingly easy user experience. First, the majority of the user interface (UI) is structured. If you look at the screen menu, you’ll see that the functions are organized into five main sections – Website Products, Sales, Marketing and People. The menu’s design leaves no space for confusion, as certain features that are related to a specified section are collapsible. The UI design is very consistent, reflecting Kajabi’s ‘all-in-one’ trademark. You get to create a landing page, modify your course, and communicate with your instructors on the same site.

There is a search assistant tool that can be useful when you need to search for something that is hard to find. The Kajabi Assistant can be found in the top part of the dashboard in the form as a “search bar and it lets you look for specific tools and products within the site by typing in the keywords. Like we said, both Kajabi’s website builder and course builder sections can be dragged and dropped, making the process simpler without the need to know how to navigate the site. Kajabi has a smoother learning curve compared to a couple of its contemporaries. It can also be used in other languages that English in case you want to present your content to wider audience.

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Course Design and Engagement

Product Blueprints

When you go through Kajabi’s course design feature, you will soon encounter a list of templates for courses or products, or, as the platform refers to them blueprints. Each blueprint for a product varies in structure and type and is readily tailored to meet the needs of any instructor.

The blueprints listed are Mini Courses as well as Online Courses and Drip Courses. Mini Courses are short-form , quick courses, which are typically designed as a means of gaining the brand’s value, whereas online Courses are full-version types with a complete content structure designed for a “world-class” education experience. Drip courses, on the other hand, are courses which are planned over an established period of days or weeks. Also known as Evergreen Training courses, it’s an efficient method to distribute your content if you and your students are busy working on other projects.

Kajabi might be regarded by many as a well-known premium course maker. Apart from course types, the product blueprints let you make a membership site that allows your customers to access exclusive content as well as a coaching session for 12 weeks. There’s also a blank template which allows you to design your own course or product completely from scratch!

Categories Posts, Categories, as well as Content Uploads

If you continue to explore the course builder, you will notice an outline of sections and lessons that have been automatically added when you select any of the course blueprints. In the case of Kajabi, these parts and the lessons called post categories as well as category, respectively. The posts are where you can insert different types of content including text, video, and images, while the categories serve as folders in which the posts are stored.

You may also incorporate subcategories for posts in a category if you want to structure your content flexibly. You can move and rearrange the outline. Kajabi accepts a broad range of text and media files that can be used to add to your posts, such as MOV and MP4 files, MP3 and WAV files, PDFs and Word documents. You can upload all of them directly through your computer’s folders or via cloud-based file sharing platforms like Google Drive and Dropbox. You can copy and paste existing URLs for your videos into your posts!

Like a few select course-making platforms, Kajabi allows you to use the bulk upload feature. Similar to the name it allows you to upload all your files to your courses in one tab. This one is handy particularly if you’re doing other important stuff.

Course Player Templates

Kajabi provides a selection of 10+ themes for course players. Unlike other LMS platforms, where you’re offered the choice of only one of three theme options, Kajabi lets you have the option of choosing various themes for the different products. Similar to the course outline builder, it’s relatively simple to modify any of the themes to fit your style. You can even incorporate details that represent your brand, such as the logo or images as well as font designs into your course player in order to give it a an individual touch. Graham Cochrane Kajabi

Quizzes and Student Interactions

Kajabi has a quiz feature called Assessments that allows you to create quizzes and assignments and add them as part of your class. Assessments are an effective way to determine the extent to which your students gained from the course you’ve taught them. With the assessments feature, you get to choose from three different types of questions: multiple-choice multiple-selection, and paragraph-style. You can even create a passing score to motivate your students to be more engaged with your content more.

Aside from that in addition, the LMS site has also been able to make strides in creating spaces for students and teachers to communicate. Through the Community feature, students have access to comment and interact with all of your courses on their dashboards. You can also write your blog posts for discussion with other students your previous lessons and your upcoming content. The community feature is offered as a separate product or as part of your membership space.

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Website Design and Customization

Why should you upload your course materials to your web domain or WordPress site when Kajabi provides the platform and the tools to build one on the platform? Kajabi offers unlimited web hosting on all three pricing plans. The best part is that you’re assured of instant security and safety with an automatic SSL certification and a team to help maintain your website.

Additionally, you have the freedom to modify your domain as well as choose from a variety of premium, unique themes, all of which you can modify to your heart’s content! This doesn’t stop there. If you’re an expert edupreneur and are a member of the Growth plan and above, you get to use custom-designed themes that are built to meet the ever-changing needs of your business, plus eliminate any Kajabi branding and replace that with your own!

Page Builder

Like the course builder that we’ve discussed earlier, the page builder from Kajabi allows you to alter any of the given themes for websites using a set of easy-to-use and user-friendly editing tools. After further exploration you’ll be presented with a variety of customizable blocks and sections. They’re essentially like the categories and posts from when we’ve discussed our course building tool. Blocks are referred to as the elements that make up the site’s content including text, media files, as well as clickable button. Sections on the other hand, are formed by multiple carefully-arranged blocks.

There are more than 40 pre-designed sections templates that you can choose from the dashboard of the page builder. Since we’re all connected to our smartphones and tablets nowadays, it makes total sense to use Kajabi to make your website automatically adjust to mobile-friendly layout. It’s even possible to go the extra mile by choosing the elements of your website you want members to see. With all the necessary tools to create your website how you would like it to appear Kajabi’s page builders are not just extremely flexible, but also fast to use.

Blogging and Other Useful Website Features

Other LMS platforms might not offer this, but Kajabi allows you to make sections of your website dedicated to your blog where you can share information and comments about your course’s content. If you’re looking to make the most out the Kajabi-made website this service offers you the opportunity to publish your content without restriction. You can get started with posting blog content by creating one using Text Editor. You can include SEO elements if you wish to have a wider reach, group your posts into various categories and even alter the way you would like your blog’s entire section to appear.

Kajabi’s built-in blogging capabilities may not be as on with WordPress or Blogspot However, it comes with enough tools to make it manageable. Additionally, you can also create podcasts that you can promote on your website. You can upload the recordings of your podcasts to be hosted on your website and distributed to the major podcasting platforms, such as the Apple Podcasts platform and Spotify. When you upload a podcast episode you can choose between two options: release the podcast as a public one for free or make an exclusive private version that only your users can get access to. Graham Cochrane Kajabi

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Marketing and Sales

Part of what makes Kajabi so popular among edupreneurs is the variety of sales and marketing tools that are extremely user-friendly and easy to even non- marketing experts to utilize!

Email Marketing and Affiliate Marketing

A big draw among the crowd, Kajabi’s built-in email marketing feature allows you to send emails that are related to your course or website to your subscribed member students from the comfort of the platform. You might be surprised that it can do more than simply send emails. With the aid of Kajabi Automations, you get to create automated sequences of emails that are initiated by different types of user actions. For instance, if your student logs in successfully to one of your classes after checking out, a welcome message will be sent automatically into their email inbox. If another course is not performing, an upsell is sent to suggest an improvement Graham Cochrane Kajabi

You are able to create as many emails to your campaign as you like and schedule each one in accordance to your preference. You can even select which members of your group are eligible to receive those messages. Managing e-mails has never been more extensive and yet simple to manage. Unlike other LMS websites, Kajabi already provides you with marketing tools for e-mails. You don’t require the integration with third-party platforms in order to make it work.

In addition, Kajabi also has an affiliate marketing function which allows you to designate certain members of your group as affiliates who can help advertise your website on behalf of you. Apart from paying them the commission rate and monitoring their performance to see how they can contribute to increasing your conversion and click rates. Graham Cochrane Kajabi

Pipeline Builder

Another of Kajabi’s notable features can be its Pipeline Builder, where you can create custom marketing funnels that do not have any overly complicated problems. While other platforms provide similar features that require much more time and effort, this Pipeline Builder is designed to be so quick and easy that even the uninitiated can make better use of it. This amazing feature lets you select from a collection of pre-made funnel blueprints or templates for pipelines. This includes:

  • Freebie – for whenever you’d like to provide an offer as a lead magnet to increase your list
  • Sales Page OVO – for whenever you want to convince your target audience to buy your product via the sales page
  • Product Launch OVO – to use any time you’re launching a course or another product
  • Zoom Webinar OVO is a great option for any time you wish to promote your products through web seminars
  • Free Book OVO – for whenever you want to showcase your content a free downloadable digital book
  • Coaching Campaign OVO is for any time you’re promoting your classes through a series of coaching sessions
  • Blank blueprint – for whenever you’d like to construct the sales funnel you want from the starting

When you choose from one of the pipeline blueprints Kajabi will automatically generate a set of pages and e-mails you will require to create an effective sales funnel. You may customize however you would like your sales funnel to appear to your audience. You can even alter the theme of your checkout and landing pages, for instance you can change the theme to something different The library is with more than 40 templates for landing pages that you can pick from.

Optional Payment Options and Price

Kajabi lets you integrate seamlessly with the payment gateway platforms Stripe and PayPal so that your member students can choose between the two to pay for your course. Stripe is the most popular payment option that accepts debit and credit card transactions as well as select e-wallet providers all over the world. PayPal, on the other hand, is available as an option for subscriptions as well as multi-payment plans. There aren’t any urgent transaction fees on Kajabi’s part since all the money you earn are immediately sent directly to the bank accounts of your choice.

In terms of pricing options, Kajabi gives you a wide range of options to select from. You can cost your pupils for the services at different time frames (one-time subscription, one-time, or several payments) or give them away at no cost. You also have the option to choose whether you’re planning to charge a specific amount for one product or a number of products, and specify specific dates your students can access your products within a given time frame. Additionally, you can create coupons to further motivate your target audience to buy the products you offer. Graham Cochrane Kajabi

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Integrations to Third-Party Services

Kajabi is a host of built-in tools to develop and promote your courses however, you also can connect to third-party apps for more functions. Kajabi currently has the integration of ten natively-built integrations, such as the well-known analytics provider Google Analytics and app automation service Zapier. Zapier is extremely useful as it helps establish connections to hundreds of third-party applications and tools, ranging from e-commerce to user experience.

Training and Support for Customers

In terms of customer service, Kajabi has a bigger advantage over its competitors because it’s one of the only course creation platforms that offer 24/7 live chat support. Contrary to similar services that offer customer support, Kajabi’s team is always ready to assist you if you encounter difficulties creating pages or courses, among other issues that are important, at any time and wherever. However, it’s important to mention that this 24-hour support is available to instructors who subscribe to the Growth plan upwards – for basic users, live chat support is scheduled for specific times and on certain days on weekdays. However, Kajabi’s method of customer support has been highly praised by many who use it to create useful educational content. Graham Cochrane Kajabi

In terms of training tools, Kajabi offers you a variety of ways to resources that you can master and then become proficient with. Kajabi Hero University Kajabi Hero University is packed with courses, tutorials and informational content that are specifically targeted at educators and edupreneurs who want to get started or increase their standing in the field of course development. You’re also invited to daily Q+A educational webinars with leading experts from different fields as guests, plus when you’re looking for other information and tips, the help center is available to help you in the right direction. In addition to Kajabi’s Hero University, there is also a Kajabi Hero Rewards program in which course creators get rewarded with numerous sweet rewards when they achieve their goals.

What Else is Missing in Kajabi?

Kajabi could be an excellent all-in-one solution to create and sell your course material however, we must address a few vital things that aren’t being addressed. The majority of these would be extremely useful to improve the experience. These are some of the things we would like to see added to Kajabi’s system in the near future:

  • Built-in tools that issue certificates and other credentials. While some provide this service, instructors who use Kajabi often will still require connecting to third-party software that are specialized in the issue of certificates, such as Accredible.
  • More diversity in question types. While we appreciate the system’s handling of assessment within courses, we wish that the absence of question type options and the randomization of those types and their randomization to be resolved as quickly as possible.
  • Other payment options. As of the moment there are only two options for transactions: Stripe as well as PayPal will be accepted. In addition, we aren’t sure if there are limitations too.
  • A public API key. This would have been useful for custom integrations, such as having your students who have subscribed to your service login using a single sign-in feature with other apps.

Alternatives to Kajabi

Kajabi may have essentially most of the features that an aspiring Edupreneur would ever want to have. But due to its high price plan and a plethora in terms of functionality, the site might cause some to be turned off. If you’re seeking alternatives that have commonalities in comparison to Kajabi in terms of performance and reliability we’ve listed a few worthy alternatives that you might be considering in your decision. Graham Cochrane Kajabi

  • New Zenler is an online course platform that provides all-in-one services that are similar to Kajabi. The only major distinction is in the cost that starts at $67/month You can design unlimited courses and advertise your course to the right audience without having to worry about the cost!
  • Podia doesn’t just claim to be creator-friendly. It’s also extremely easy to use, far easier than Kajabi! While you get to benefit from marketing features It’s a lot lighter than Kajabi. With the extremely affordable price range we can imagine the way Podia can appeal to individuals who are just starting out in the business.
  • While Kajabi isn’t a reputable platform and lacks sophisticated quiz functions, Thinkific makes up for these features. With a beginner-friendly price range and a wide range of features, it certainly offers greater features that the other has which includes live-taught courses as well as an integrated app integration store.
  • Teachable is like Thinkific in the way it works. However, it is important to understand how Teachable is able to incorporate additional payment options since it supports Google Pay and Apple Pay which are two gateways Kajabi doesn’t have. You can also avail one-on-one coaching as well as other essential features.

Conclusion

All in all, Kajabi successfully knocks it out of the park by having nearly all the features that most edupreneurs can use. It sure does offer the basic features that everyone needs to be able to build a professional-looking website to the stellar integrated marketing suite that includes the ability to understand diagrams of sales funnels as well as efficient e-mail marketing tools.

There may be a few tools missing like the issuance of certificates in particular. With a high price tag, it may not be the wise option for those with a tight budget. We do recognize that, while Kajabi does very well as an all-in-one solution for creating courses, it will always have limitations. It doesn’t hinder it, however, from becoming an extremely popular choice for established business owners and creators!

If you’re looking for an LMS that gives you all you require in one place, Kajabi is something you should strongly consider.

FAQ Graham Cochrane Kajabi

What does the word Kajabi translate to?

The term “Kajabi” derives from a word with Islamic (or Arabic origin that means “to fly.”

Can I sell physical goods on Kajabi?

Yes! Apart from the standard programs, you can sell physical items on Kajabi. You can also integrate with Shopify to create a fully-functioning e-commerce shop on the platform!

Concerning e-mail marketing, is it possible that Kajabi can replace MailChimp?

Because Kajabi already has the tools for marketing via email built into the platform, it makes sense that it’s adequate to replace third-party programs like MailChimp. However, if you want to use this feature, Kajabi still allows you to integrate it with other applications too.

Does Kajabi mobile-friendly?

Yes! Kajabi also has an app for mobile devices so that you and your subscribed members have access to all courses even while in the move. Graham Cochrane Kajabi

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