Many learning management system (LMS) platforms offer a variety of important features you can use whenever you create meaningful content. While there may be plenty of websites that allow you to make use of modern marketing tools to market the courses you offer to your desired audience, some might not provide all those things. Although some sites provide simple-to-use tools to build courses, there’ll also be some that offer editing features that are so complicated that it turns its users off.
Within the sea of online course platforms There are some that offer not just an easy editing interface, but also an array of marketing and sales functions. In addition to that, they also offer nearly all you can think of such as 24/7 assistance and training materials to top-quality analytics. All-in-one course platforms let you discover the world beyond your boundaries and one of the platforms that provide it is Kajabi.
At a Glance What is Kajabi? Hubspot And Kajabi
Kajabi is an internet-based platform which lets you create and sell your content to your audience of students. The company is advertised as an all-in-one solution, Kajabi provides edupreneurs from all aspects of their lives with the most efficient and vital features to not just build a professional-looking website for your courses but help them rise to higher levels. Kajabi is widely praised and is regarded as one of the best online course platforms, gaining an overwhelming positive score with a score of 4.6 out of 5 on Trustpilot.
What is it that makes Kajabi so well-liked and appreciated by its users? Well, there are quite many factors that make this platform extremely easy for anyone to use. Firstly, it’s the extreme ease of use. From the course creation to marketing the majority of Kajabi’s features have been designed so that they are digestible even for those who are only beginning to get started in the world of e-learning. The majority of them are advanced, giving instructors an edge over the rest. In addition it allows budding entrepreneurs such as you manage and build a course-making business without the need to look to another place if something else is not available. Kajabi offers all the tools anyone may need, living up its ‘one stop shop name.
What Does It Let You Do?
There are numerous ways that Kajabi lets you create an all-in-one e-learning solution. We’ve compiled a list, in bullet points, of its important attributes that you ought to be aware of if you’re considering using it. In essence, Kajabi allows you:
- Create interactive and engaging courses with a wide array of customizing tools, media files, and templates you can select according to your preference;
- Build a presentable website to house your course contents and other products and blogs to keep your students up-to-date on what’s new.
- Make the most of the landing page, checkout pages, and other viable ways to improve your earnings, expand your reach beyond the limits and increase conversion rates;
- Decide how you would like to invoice your courses and other services for your students, whether it’s one-time payments or a subscription for a month;
- Design and build effective sales funnels without any issues by making use funnel templates and funnel blueprints;
- Use its own marketing and analytics software with the ability to send out e-mails and CRM as well as automation tools;
- Manage and create your affiliate links, and
- Explore an array of customer service, community and training materials in conjunction with Kajabi University.
Famous Names that have Used Kajabi
Kajabi is trusted and used by more than 16,000 organizations and big-name personalities. Kajabi is the preferred choice of some of the well-known names who are part of different sectors, like online marketing expert Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard, fitness expert and entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi hosts thousands upon thousands of courses, that are used and explored by more than 35 million students from across the globe. As of this time of writing Kajabi boasts more than $650 million of revenue since its establishment in 2010.
Kajabi’s Pricing Plans
The three pricing plans Kajabi provides are different than other online course creation tools in that they’re more costly. With monthly rates that start as low as $119, it’s not surprising that it can be a hindrance for some who might want to give the service a shot. With the abundance of essential features already packed within every plan, the price is reasonable.
Kajabi’s pricing plans begin by offering the Basic plan priced at $149 per month or $119/mo if billed annually. This plan lets you can create three products, gain an maximum of 1,000 active customers, and create your own website you can modify using the tools provided by Kajabi’s platform. Included are unlimited pages for landing pages, unlimited marketing e-mails and access to unlimited valuable resources, including one-on one customer service and Kajabi University.
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In addition to The Basic Plan, there is the Growth plan which is Kajabi’s most popular plan at $199 a month or $159/month if you pay annually, as well as the Pro plan at $399 monthly or $319/mo yearly that is loaded to the brim with every feature you’d like when making and selling your courses. Kajabi is currently not offering a free plan option. However, a 14-day trial is available. trial is offered for all three plans. A trial extension that runs as long as 30 days offered on select blogs. So if you’re looking to try the service and determine if Kajabi is the right choice for you, the short trial period is the ideal method to start.
Kajabi: The Good and the Bad
The Pros – What We Love About Kajabi
- The built-in marketing suite. Kajabi’s in-house marketing suite of tools, including automated e-mail marketing, and automation are specifically designed to be designed for businesses, so it isn’t necessary to integrate with any other third-party service for that!
- The software for sales funnels. Another one of the platform’s best-selling points, the Sales Pipeline Builder lets you make use of well-tested and accessible blueprint templates. No need to get too complicated!
- Customization without limits. From designing professional-looking course websites down to the custom website, Kajabi lets you customize to your heart’s content – and even build your brand from the ground up.
- The user-friendly and simple site and course editors. The creation of content using the website and course builder software has never been so simple and fast, since it requires less effort and time to complete the task.
- Limitless integrations. Aside from native integrations to 10 e-commerce, marketing and analytics services, connection to Zapier’s app allows users to investigate and select from more than a thousand non-native platforms that can improve your efficiency.
- Building worthwhile relationships with students and fellow instructors. Kajabi’s community feature lets you connect with students enrolled in any of your courses. You can also connect, network, and celebrate with tons of teachers similar to you.
The Cons – Things We Don’t Like
- The pricey pricing plans. Kajabi’s three pricing plans are greater than the typical monthly prices that other providers offer. There’s not a free option neither.
- There are no built-in tools for issuance of certificates. You may need connect to a third-party certificate app if you plan to make custom-designed certificates that are of different types.
- Insufficient tools for instructor-student engagement. We aren’t happy with the absence of specific features, including appropriate discussion forums as well as the ability to randomly distribute tests or assignments. Hubspot And Kajabi
An Overview of the Kajabi Features
Easy of Use and Experience
One thing we like the most about Kajabi is its surprisingly simple user experience. First, the majority of the platform’s User Interface (UI) is structured. If you look at the dashboard menu, you may find that all the features are organized into five main sections: Website, Products, Sales, Marketing, and People. The design of the menu does not allow for clutter, as some features that are related to a specified section are collapsible. The UI style is very uniform, reflecting Kajabi’s ‘all-in-one’ brand name. You can build a landing page, modify your course and engage with other instructors on one site.
It has a search assistant tool that comes in handy anytime you’re looking for something difficult to locate. The Kajabi Assistant can be found in the top of the dashboard, in the form that of a bar for searching, and allows you to search for tools and items on the site by entering the words. As mentioned previously the website builder and course builder sections can be dragged and dropped and make the process much easier without the need to know how to navigate it. Kajabi has a smoother learning curve compared to several of its peers. It also supports multiple languages other than English for those who want to present your content to wider audience.
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Course Design and Engagement
Product Blueprints
When you go through Kajabi’s course design feature, you will be able to see a collection of course or product templates or what the platform refers to them, blueprints. Each of the blueprints for products is different in its structure and style and can be customized to suit the needs of instructors.
Included among the listed blueprints are Mini Courses as well as Online Courses, and Drip Courses. Mini Courses are short-form quick courses that are usually created in order to increase the brand’s value, whereas Online Courses are full-version courses with a full content structure that are designed to provide a “world-class” educational experience. Drip courses on the other hand, are programs which are planned over an established period of days or weeks. Also known as Evergreen Training courses, it’s an easier way to share your content when you as well as your students are occupied with other activities.
Kajabi might be regarded by many as a renowned premium course maker. But, aside from the kinds of courses offered, the blueprints let you create a membership space where your customers can enjoy exclusive content and a coaching session that spans 12 weeks. There’s also a blank template that allows you to create a course or product completely from the ground up!
Categories, Posts, and Content Uploads
When you explore the course builder you’ll see the outline of the sections and lessons that have been automatically added if you choose one of the blueprints for your course. In the case of Kajabi, these parts and the lessons referred to as post categories as well as category, respectively. Posts are where you insert various kinds of content, including text, video and images, whereas the categories act as folders in which the posts are stored.
You may also incorporate subcategories of posts under the same category, if you wish to arrange your content in a flexible way. You can drag and rearrange the outline. Kajabi accepts a variety of text and media files to be added to your posts. These include MOV and MP4 files, WAV and MP3 files PDFs, and even Word documents. Upload all of them directly through your computer’s folders or via cloud-based file sharing platforms such as Google Drive and Dropbox. You can even add existing URLs of your video to your blog posts!
As with a handful of other platforms for creating courses, Kajabi allows you to use the feature of bulk uploads. Similar to the name it allows you to upload all the files you have uploaded to your courses in the same tab. This can be useful especially when you’re doing other important stuff.
Course Player Templates
Kajabi provides a selection of more than 10 course player themes. In contrast to other LMS platforms that only allow you to be allowed to select the theme you want to use, Kajabi lets you have the choice of selecting several themes to suit different products. Similar to the course outline builder, it’s relatively simple to alter any theme to suit your personal style. You can also incorporate elements of your company’s image like your logo or images as well as font designs into your course player to cultivate your own personal style. Hubspot And Kajabi
Quizzes and Student Interactions
Kajabi has a quiz feature called Assessments. It allows you to design and create assignments and quizzes and then add them to the course of your curriculum. Assessments can be a great way to determine whether your students have learned something from the course you’ve taught them. With the assessment feature, you get to choose between the three primary types of questions: multiple-choice paragraph-style, and multiple-selection. You can also set an assessment score that will encourage your students to be more engaged with your material more.
Apart from that in addition, the LMS website also has made progress in creating areas for teachers and students to communicate. Through the Community feature your students are able to comment and interact with any of your courses via their dashboards. It is possible to write your blog posts to discuss with the rest of them your lessons from the past and also your future content. The community feature can be accessed either as a stand-alone product or as component of your member area.
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Website Design and Customization
Why should you upload your course materials with your domain name as well as WordPress website when Kajabi offers the platform and the tools to build one on the platform? Kajabi offers unlimited web hosting across the three plans of pricing. What’s awesome about it is you’re guaranteed instant safety and security with an automated SSL certification, as well as an experienced team of experts to maintain your site.
Additionally, you have the freedom to modify your domain as well as choose from a range of premium, unique themes, which you can personalize to your liking! The possibilities don’t end there: if you’re an expert edupreneur and are a member of the Growth plan and higher, you get to import custom-made themes built to meet your ever-growing needs as well as remove any Kajabi brand names and then replace that with your custom-designed theme!
Page Builder
Just like the course builder we’ve mentioned previously, Kajabi’s page builders allows you to modify any of the available themes on the website using a variety of easy-to-use and user-friendly editing tools. If you continue to explore you’ll be presented with sets of blocks that can be customized and sections. They’re basically like the categories and posts we discussed when we discussed how to build courses. Blocks are the components that comprise the site’s content which includes text, media files as well as clickable button. Sections are, however are formed by a variety of well-arranged blocks.
There are over 40 preset section templates that you can pick from the page builder’s dashboard. As we’re all glued to our smartphones and small tablets these days it is logical for Kajabi to make your website automatically adjust to a mobile-friendly layout. You can go an extra mile and select the elements of your website you want for your members to view. With all the tools you need to make your site look however you want it to appear Kajabi’s page builders are not just incredibly flexible, but also quick to handle.
Blogging and Other Useful Website Features
Other LMS platforms may not have this feature, however Kajabi lets you create sections of your website specifically for your blog. There, you can publish comments and updates on the content of your course. If you’re looking to get the most out the Kajabi-made website, the service provides you an area where you can post your blog posts without limitations. You can get started with your blog posts by creating one using an editor for text. You can include SEO elements if you’d like to expand your reach, group your posts into various categories, and even alter the way you want your entire blog section to look.
Kajabi’s built-in blogging tools might not be on par as WordPress or Blogspot However, it comes with enough tools to allow it to be managed. Additionally, you can also create podcasts to promote on your website. You can upload audio recordings of your podcast that will be hosted on the website and then distributed to major podcasting platforms like iTunes Podcasts as well as Spotify. When you upload an episode of your podcast you can choose between two choices: publish the podcast as a public one for free , or create an exclusive private podcast that only your users are able to access. Hubspot And Kajabi
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Marketing and Sales and Marketing
One of the reasons that make Kajabi so popular among edupreneurs is its slew of marketing and sales tools that are supremely easy and straightforward for even those who aren’t marketing experts to use!
Email Marketing and Affiliate Marketing
A major draw for the crowd, Kajabi’s built-in email marketing feature allows you to send e-mails about your course and website to your subscribers students while seated on the platform. However, you might be amazed that it does more than just send e-mails. With the help with Kajabi Automations, you get to create automated sequences of e-mails triggered by different kinds of user actions. For example, when your student is successfully logged in to one of your classes after checking out, a welcome message will be automatically delivered to their inbox. If another underperforms then an upsell message is sent to suggest an improvement Hubspot And Kajabi
You can send as many e-mails to your campaign as you like and then schedule them in accordance with your preferences. You can choose the members you want to receive these messages. The management of e-mails has never been this comprehensive yet easy to handle. In contrast to other LMS websites, Kajabi already provides you with tools for marketing e-mails that you will not require connecting to other third-party platforms in order to make it work.
Apart from that, Kajabi also has an affiliate marketing option which allows you to designate certain members of your group as affiliates in order to in promoting your site on behalf of your company. Alongside paying them a commission and monitoring their performance to see how well they contribute to increasing your conversion rates and click rates. Hubspot And Kajabi
Pipeline Builder
Another of Kajabi’s top features are the Pipeline Builder, where you are able to design specialized marketing funnels that do not have any overly complicated problems. While other platforms offer similar features that require much more time and effort and effort, the Pipeline Builder is designed to be quick and simple that even beginners can benefit from it. This feature is stunning and allows you to choose from a set of pre-made funnel designs or pipeline blueprints. This includes:
- Freebies are great for when you’d like to offer an offer as a lead magnet to grow your email list
- Sales Page OVO is a great option any time you wish to persuade your customers to purchase your product through the sales page
- Product Launch OVO is a great option for any time you’re launching a course or another product
- Zoom Webinar OVO is a great option for whenever you want to promote your products through web seminars
- Free Book OVO is a great resource for anytime you’d like to showcase your content the free digital book that you can download
- Coaching Campaign OVO – to use when you’re trying to promote your classes through the use of coaching sessions
- Blank blueprint – for whenever you’d like to construct your sales funnel from beginning
When you choose from one of the pipeline blueprints Kajabi instantly creates pages and e-mails you will require to create an efficient sales funnel. You can alter the way you want your pipeline to look to your customers. You could even alter the look of your checkout and landing pages, for example you can change the theme to something different There is a library with more than 40 pages templates you can pick from.
Prices and Payment Methods
Kajabi allows you to integrate seamlessly with payment gateways like Stripe and PayPal to ensure that your students can get to choose one of them to pay for your course. Stripe is a popular payment option that allows debit and credit card transactions and various e-wallet companies across the world. PayPal however, on the contrary on the other hand, is an option to subscribe as well as multi-payment plans. There are no pressing fees for transactions on the part of Kajabi since all the money you earn are instantly transferred to your bank account.
For the pricing, Kajabi provides an array of options for you of pricing options. You can either cost your pupils for the services at different time frames (one-time subscription, one-time, or multi-payments) or hand them out to them for free. You can also choose to decide if you want to charge a set amount for a single product or a number of products, as well as set specific dates that your customers can access within a certain time frame. You also get to generate coupons to further motivate your target audience to buy any of your offers. Hubspot And Kajabi
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Integrations to Third-Party Services
Kajabi may have a plethora of built-in services needed to develop and promote your courses, but you also have the option to connect to third-party applications to provide an added boost in functionality. The platform is currently able to support ten native integrations, including the well-known analytics service Google Analytics and app automation service Zapier. Zapier can be extremely helpful since it allows you to establish connections to hundreds of third-party apps and tools that range from e-commerce to user experiences.
Training and Customer Support Resources
In terms of customer service, Kajabi has a bigger advantage over the rest as it’s among the few platforms for creating courses with live chat available 24/7 assistance. In contrast to other similar platforms, Kajabi’s customer support team is available to help you whenever you encounter difficulties creating pages or courses, among other important issues, anytime and anywhere. It’s crucial to note that this 24 hour feature is available for instructors who subscribe to the Growth plan upwards – for Basic users, live chat support is scheduled at certain times and times on weekdays. However, Kajabi’s method of customer service has been praised by many who use it to create useful courses. Hubspot And Kajabi
As for training tools, Kajabi offers the user a range of access to resources that you can master and become familiar with. Kajabi Hero University Kajabi Hero University is packed with tutorials, classes, and informative content especially geared towards teachers and edupreneurs to help them gain traction or boost their standing in the course creation world. You’re also invited to every day Q&A webinars that feature top experts from various areas as guests. Additionally when you’re looking for additional tips and tricks, the help center will be there to help you on your way. Apart from Kajabi’s Hero University, there is Kajabi’s Hero Rewards program in which course creators get rewarded with many sweet perks when they reach their goals.
What is the other thing that is missing from Kajabi?
Kajabi might be a fantastic all-in-one platform to develop and market your course content however, we must address a few vital things that aren’t being addressed. A majority of them could have been very useful to improve the experience. Below are the items that we wish would be added to Kajabi’s system in the near future:
- Built-in tools to issue certificates and certificates. While some provide this service, instructors who use Kajabi often will still require connecting to third-party software that are specialized in the issue of certificates, such as Accredible.
- More diversity in question types. While we appreciate the platform’s handling of assessments within courses, we wish for the lack of question type options as well as randomization of these types and their randomization to be resolved as quickly as possible.
- Other payment options. As of the moment, only transactions via Stripe or PayPal will be accepted. Not only that, we aren’t sure if there are certain limits too.
- A public API key. This could be useful in making custom integrations, for example, the ability to let your subscribers login using a single sign-in option in other applications.
Alternatives to Kajabi
Kajabi may have essentially most of the features any aspiring edupreneur could ever dream of. But due to its high price plan and a certain lack of features, it could turn some people off. If you’re looking for alternatives that share similarity in comparison to Kajabi regarding reliability and performance we’ve listed a few worthy competitors that you may think about when making your choice. Hubspot And Kajabi
- New Zenler is an online course platform that provides all-in-one solutions similar to Kajabi. The only significant distinction is in the cost beginning at just $67 per month, you can create unlimited courses and advertise your course to the right audience without ever having to worry about the cost!
- Podia isn’t just claiming to be creator-friendly. It’s also extremely easy to use, much easier than Kajabi! In addition, you can utilize marketing tools, it’s much lighter than other. But considering the very budget-friendly price we can understand the way Podia will appeal to DIY entrepreneurs getting into the business.
- While Kajabi lacks credentials and advanced quiz features, Thinkific makes up for them. With a beginner-friendly price range and a wide range of features, it certainly offers greater features that Kajabi which includes live lessons and an integrated app integration store.
- Teachable is identical to Thinkific in the manner it operates. But, we need to appreciate how the former can incorporate additional payment options as it supports Google Pay and Apple Pay, two gateway services Kajabi is not able to offer. It also lets you utilize one-on-one training and other key features.
Conclusion
Overall, Kajabi successfully knocks it out of the park in terms of offering a wide range of options that most entrepreneurs make use of. It does provide the essentials anyone must need, from intuitive functions needed to build a professional-looking website , to the impressive integrated marketing suite, which includes the addition of simple sales funnel blueprints and efficient e-mail marketing tools.
There may be a few tools missing like the issue of certificates specifically. Also, with its high cost, it might not be the best option for those with a tight budget. However, we understand that, while Kajabi does great as an all-in one solution for creating courses however, it’ll always have limits. That doesn’t stop it, but it is an extremely popular choice for established creators and businesses!
If you’re still looking to find an LMS that gives you all you need in one platform, Kajabi is something you must seriously think about.
FAQ Hubspot And Kajabi
What is the meaning of Kajabi translate to?
The term “Kajabi” originates from a word of Islamic as well as Arabic origin, which translates to “to fly.”
Do I have the ability to sell physical items on Kajabi?
Yes! Apart from the standard programs, you can sell physical products through Kajabi. It is possible to connect with Shopify to create a fully-functioning E-commerce store using Kajabi!
In terms of e-mail marketing, is it possible that Kajabi could be able to replace MailChimp?
Since Kajabi already comes with e-mail marketing tools built into the platform, it’s logical that it’s enough to take over third-party apps like MailChimp. However, if you wish to utilize the platform, Kajabi still allows you to integrate it with other applications as well.
Is Kajabi mobile-friendly?
Yes! Kajabi also has a mobile app to ensure that you and your subscribers can access all your course content even when you’re traveling. Hubspot And Kajabi