Hundreds of learning management system (LMS) platforms offer a variety of important features you can use when you write content that is meaningful. While there could be a lot of sites that let you make use of advanced marketing tools to advertise the courses you offer to your intended audience, others might not provide all those things. While some provide easy-to-use tools to build courses, there’ll also be some that have an editing experience so complex that they turn off their users.
In the sea of e-course platforms, there are a few that provide more than an easy editing interface, but also a myriad of marketing and sales functions. In addition to that they also offer almost everything you’d ever want such as 24/7 assistance and training resources to top-notch analytics. All-in-one courses let you go beyond the limits of your abilities One of them which can provide this is Kajabi.
A Quick Look Kajabi: What exactly is Kajabi? Is Kajabi Publicly Traded
Kajabi is an online platform that allows you to make and sell your content to your student audience. The company is advertised as an all-in-one solution, Kajabi provides edupreneurs from all kinds of industries with the best and essential features needed to not only create a professional website for your courses but let them grow to higher levels. Kajabi has been critically acclaimed and is regarded as one of the best online course platforms, gaining an overwhelming score from 4.6 out of five on Trustpilot.
What is it that makes Kajabi so popular and well-received by its users? There are many aspects that make this platform extremely convenient for all to utilize. It’s first and foremost the simplicity of usage. From course creation all the way to the marketing services, nearly all of Kajabi’s aspects are designed to be easily digestible for people who are only beginning to get started in the world of online courses. Most of them are also advanced, giving administrating instructors the added edge over others. Lastly it allows budding entrepreneurs like you run and develop an online course without having to go elsewhere if anything else is not available. Kajabi offers all the tools that anyone could require and is a true testament its ‘one stop shop’ moniker.
What does it let you do? Do?
There are numerous methods that Kajabi can use as an all-in-one online course solution. We’ve put together a list in bullets of the key characteristics that you might want to watch out for when you’re thinking about it. In simple terms, Kajabi allows you:
- Create interactive and engaging classes using a range of tools for customizing including media files, templates you can select depending on your preferences;
- Create a professional website that can present your course content and products, as well as your own blog to keep your students up-to-date on what’s new.
- Effectively utilize the landing page, checkout pages and other ways to improve your profits, further your reach to the limit, and generate higher conversion rates;
- Select the method you want to charge your courses and other services to your students – whether it’s a one-time payment or a monthly subscription
- Design and build effective sales funnels without any issues by making use of funnel blueprints and templates;
- Make use of its internal marketing and analytics software with e-mail marketing as well as CRM and automation tools.
- Create and manage your affiliate links, and
- Explore a variety of customer service, community and training materials, with the addition of Kajabi University.
Big Names That Have Used Kajabi
Kajabi is used and trusted by more than 16,000 companies and famous personalities. It’s the go-to choice for some of the well-known names that are from various industries, such as the expert in online marketing Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard, fitness expert entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi is the home of thousands on thousands of courses accessed and explored by over 35 million students all over the world. As of this the time this article was written, Kajabi has generated over $650 million in revenue since its establishment in 2010.
Kajabi’s Pricing Strategies
The three pricing plans Kajabi offers are quite different from other online course creation services in that they’re much more expensive. With monthly prices that start at as low as $119 it’s no wonder that this can impede some people who like to give the service a shot. With the abundance of essential features already packed within each plan, the pricing is understandably reasonable.
Kajabi’s pricing plans begin by offering the Basic plan that costs $149 per month or $119/mo when billed annually. This plan lets you are able to design three products, gain an maximum of 1,000 active customers, and design your own website you can customize with tools fully provided by Kajabi’s platform. Also included are unlimited pages for landing webpages, unlimitted marketing emails as well as unlimited access to valuable resources, including one-on one customer service and Kajabi University.
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Apart from basic plans, there’s the Growth plan, which happens to be the platform’s most popular offer for $199 per month or $159/month if you pay annually, and the Pro plan at $399 monthly or $319/mo yearly that is loaded with every feature you’d want when it comes to designing and selling your course. Kajabi currently does not offer a free plan option. But a 14-day no-cost trial is available for each of the three plans. A trial extension that runs up to 30 days is also available on selected blogs. If you wish to try the service to determine if Kajabi is the right fit for you, the short trial period is the ideal method to start.
Kajabi: The Good and the Bad
The Pros and Cons – What We Really Like About Kajabi
- The integrated marketing suite. Kajabi’s own marketing suite of tools, including automated e-mail marketing, and automation are designed to be designed for businesses, so it isn’t necessary to integrate with any other third-party service to do that!
- The software for sales funnels. Another one of the platforms most-loved selling points The Pipeline Builder. Pipeline Builder lets you make use of well-tested and understood blueprint templates – no need to overcomplicate yourself!
- The ability to customize without limitations. From creating professional-looking course websites up to the customized website, Kajabi lets you customize to your heart’s content – and even create your own brand from the ground up.
- The user-friendly and simple site along with course editors. Making content using the site and the course builders hasn’t been so easy and swift, and it takes less time and effort to complete the task.
- Unlimited integrations. Apart from native integrations to 10 e-commerce, marketing and analytics tools, connecting to Zapier’s app allows you to look and select from more than one thousand non-native platforms that can improve your efficiency.
- Building worthwhile relationships with your students and instructors. Kajabi’s Community feature lets you interact with students enrolled in your classes. It also lets you network, connect, and share your joy with hundreds of teachers in the same shoes as you.
The Cons – What We Don’t Like
- The pricing plans are hefty. Kajabi’s three pricing plans are greater than the average monthly rate that other providers offer. There’s no free plan available either.
- There are no built-in tools for issuance of certificates. You might need to connect to a third party certificate app if you plan to design custom-made certificates of various types.
- Insufficient tools for instructor-student engagement. We’re not happy about the absence of some particular tools, such as adequate discussion forums, as well as the ability to randomly distribute the assignments or quizzes. Is Kajabi Publicly Traded
An Overview of the Kajabi Features
User-Friendliness and Experience
One thing we love the most about Kajabi is the shockingly easy user experience. One of the reasons is that the User Interface (UI) is structured. If you may notice on the dashboard menu, you will find that all the features are divided into five major sections: Website Products, Sales, Marketing and People. The design of the menu leaves no space for obstruction, since some of the elements that are associated with specific sections are able to be collapsed. The UI style is very uniform and reflects Kajabi’s “all-in-one” trademark. You get to create an online landing page, change your course and interact with your fellow instructors on one site.
There is a search assistant tool that can be useful whenever you want to look for something hard to find. The Kajabi Assistant is found at the top of the dashboard in the shape as a “search bar, and allows you to search for tools and items within the site by entering the search terms. As mentioned previously, both Kajabi’s website builder and course builder sections are drag-and-drop and make the process much easier without needing to learn how to navigate it. Kajabi is more user-friendly and has a less arduous learning curve compared to a couple of its contemporaries. It can also be used in other languages that English if you wish to share your content with broader viewers.
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Course Design and Engagement
Product Blueprints
Once you explore Kajabi’s course design feature, you will quickly come across a variety of product or course templates, or, as the platform calls them blueprints. Each blueprint for a product is different in its structure and style and can be easily modified to fit any instructor’s needs.
In the blueprints that are listed are Mini Courses and Online Courses, and Drip Courses. Mini Courses are quick-form courses that are usually created in order to increase the brand’s value, whereas Online Courses are full-version types with a full content structure created to offer the “world-class” education experience. Drip courses on the other hand, are courses that are scheduled over an established period of days or weeks. Also known as Evergreen Training courses, it’s a much more convenient method of sharing your content when you as well as your students are occupied working on other projects.
Kajabi is known to many as a popular premium course maker. But, aside from the course types, the product blueprints also allow you to create a membership space that allows your customers to access exclusive content and a coaching session for 12 weeks. You can also download a blank template that allows you to create a course or product from the ground up!
Categories Posts, Categories, as well as Content Uploads
As you further explore the course builder, you’ll see an outline of sections and lessons that were automatically added when you select one of the blueprints for your course. In Kajabi’s instance, these segments and classes are referred to as categories and posts, or. The posts are where you put in different types of content like text, videos, and images, while the categories function as folders in which the posts are stored.
You may also incorporate subcategories of posts within a category if you want to organize your content more flexiblely. You may also drag and rearrange the outline. Kajabi accepts a broad range of media and text files that can be used to add to your posts. These include MP4 and MOV files, MP3 and WAV files, PDFs, and even Word documents. You can upload all of them directly from your computer folders or file-sharing cloud platforms like Google Drive and Dropbox. You can copy and paste existing URLs of your videos to your posts!
As with a handful of other course-making platforms, Kajabi allows you to use the feature of bulk uploads. Like the name implies that you can upload all the files you have uploaded to your course in one tab. This is a great option especially when you’re performing other tasks.
Course Player Templates
Kajabi offers a lineup of more than 10 course player themes. Unlike other LMS platforms, where you’re offered the choice of only one of three theme options, Kajabi lets you have the option of choosing several themes to suit different products. Like the outline creator, it’s simple to alter any of the themes to match your preferences. It is possible to incorporate specifics of your company’s image including logos or images as well as font designs , into your course player to cultivate your own personal style. Is Kajabi Publicly Traded
Quizzes and Student Interactions
Kajabi offers a quiz feature called Assessments where you get to design and create assignments and quizzes and then add them to the course of your class. Assessments can be a great way to determine if your students learned something from the course you’ve taught them. With the assessments feature, you get to select from three main types of questions: multiple-choice multi-selection, or paragraph-style. You can also set a passing score to motivate your students to engage with your content more.
Apart from that, it is also important to note that the LMS website also has made strides in creating areas for teachers and students to connect. Through the Community feature, students have access to participate and leave comments on all of your courses on their dashboards. You can even write in your posts to discuss with your fellow students about your previous lessons as well as your future content. The community feature is available either as a stand-alone product or as part of your membership.
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Website Design and Customizability
Why should you upload your course materials to your web domain as well as WordPress site when Kajabi has the platform and the tools to build one on the platform? Kajabi offers unlimited web hosting on the three plans of pricing. What’s awesome about it is you’re guaranteed instant safety and security with the automatic SSL certification as well as an experienced team of experts to maintain your website.
Additionally, you have the freedom to modify your domain as well as pick from a range of unique, professional themes that you can customize to your liking! It doesn’t stop there: If you’re an expert in edupreneurship and signed to the Growth plan and higher you are able to download custom-designed themes designed to meet the ever-changing needs of your business and also eliminate all Kajabi branding and replace that with your own!
Page Builder
Just like the course builders we’ve talked about earlier, Kajabi’s page builder allows you to modify any of the website themes with a suite of user-friendly and intuitive editing tools. Upon further exploration, you will be greeted with a variety of customizable blocks and sections. They’re similar to those categories as well as posts from when we discussed the course builder. Blocks are the elements that make up the content of the website, such as text, media files and clickable buttons. Sections are, however, are formed by multiple well-arranged blocks.
There are over 40 pre-designed section templates that can be picked from the dashboard of the page builder. We’re all hooked to our smartphones and tablets nowadays it is logical to use Kajabi to have your website automatically adjust to a mobile layout. You can go an extra mile by picking which site element you wish for your member learners to view. With all the tools you need to build your site however you want it to look, Kajabi’s page builder is not just incredibly flexible, but also quick to handle.
Blogging and Other Useful Website Features
Other LMS platforms may not have this feature, but Kajabi allows you to create sections of your website dedicated to your blog where you can post comments and updates on your course content. If you’re looking to make the most out the Kajabi-made website, the service provides you the opportunity to do so without limits. Start by creating the blog post by making one with Text Editor. You may include SEO elements if you’d like to expand your reach and organize your blog posts into various categories and even customize how you want your entire blog section to look.
Kajabi’s built-in blogging capabilities may not be as on with WordPress or Blogspot however, it does have enough tools to allow it to be managed. You can also create podcasts that you can promote on your website. You can upload the recordings of your podcast that will be hosted on the site and distributed to the major podcast listening platforms such as Apple Podcasts and Spotify. When you upload a podcast episode, you have two options: release it as a public podcast for free or make an exclusive private one that only your members have access to. Is Kajabi Publicly Traded
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Marketing and Sales
One of the reasons that make Kajabi so popular among edupreneurs is its slew of marketing and sales tools that are supremely user-friendly and easy for even those who aren’t marketing experts to utilize!
Email Marketing and Affiliate Marketing
A major draw for the crowd, Kajabi’s built-in email marketing feature allows users to send out e-mails that are related to your course or website to your subscribers students while seated on the platform. However, you might be amazed that it can do more than just send e-mails. With the help of Kajabi Automations, you get to automate sequences of e-mails triggered by different kinds of user actions. For example, when a student successfully logs into one of your courses after checkout, a welcome e-mail will be automatically delivered to their inbox. If the course performs poorly the course, an upsell will be sent to suggest an improvement Is Kajabi Publicly Traded
You can create as many emails to the campaign you wish and schedule each of them according to your preferences. You can also choose which members of your group are eligible to receive those messages. Managing e-mails has never been this comprehensive yet easy to handle. In contrast to other LMS websites, Kajabi already provides you with e-mail marketing tools that wouldn’t have to worry about connecting to other third-party platforms in order to make it work.
In addition, Kajabi also has an affiliate marketing function which allows you to designate certain members of your group as affiliates to help advertise your website on behalf of your company. In addition to paying them a commission and monitoring their performance to see how they can contribute to increasing your conversion rates and click rates. Is Kajabi Publicly Traded
Pipeline Builder
Another one of Kajabi’s overall top features are one of the best features is Pipeline Builder, where you are able to design specialized marketing funnels that do not have any overly complicated problems. While other platforms offer similar features that require more time and effort and effort, this Pipeline Builder is designed to be so quick and easy that even beginners are able to make the most of it. This feature is stunning and lets you select from a collection of pre-made funnel templates or pipeline blueprints. This includes:
- Freebie – for whenever you’d like to provide the freebie to lead magnet to grow your database.
- Sales Page OVO – to use whenever you want to persuade your customers to purchase your product by utilizing the sales page
- Product Launch OVO – for when you’re launching courses or another product
- Zoom Webinar OVO – for whenever you want to promote your business through web-based workshops
- Free Book OVO – for whenever you want to market your content an online book for free download.
- Coaching Campaign OVO is for any time you’re promoting your classes through an array of coaching sessions
- Blank design – for when you’re looking to create your sales funnel from beginning
When you choose from one of the pipeline blueprints Kajabi will automatically generate a set of pages and e-mails that you’ll have to put together to make an effective sales funnel. You can alter the way you would like your sales funnel to appear to your audience. You could even alter the look of your landing and checkout pages, for instance, to a different one There is a library filled with 40+ page templates that you can pick from.
Payment and Pricing Options
Kajabi lets you integrate seamlessly with payment gateways like Stripe and PayPal to ensure that your students can choose between the two to pay for your classes. Stripe is the common payment option that allows credit and debit card transactions, as well as select e-wallet providers all over the world. PayPal however, on the contrary side, is an option for subscriptions and multi-payment plans. There aren’t any fees for transactions on the part of Kajabi since all the money you earn are instantly transferred directly to the bank accounts of your choice.
When it comes to pricing options, Kajabi provides you a wide range to choose from. You can either make your student pay for products at different dates (one-time, subscription, and multi-payments) or hand them out at no cost. You also have the option to choose whether you’re planning to charge a specified price for a specific product or a number of items, and establish specific dates for your students can access your products within a given period of time. Additionally, you can create coupons to further motivate your audience to purchase any of your offers. Is Kajabi Publicly Traded
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Integrations to Third-Party Services
Kajabi has a variety of built-in tools to make and market your courses however, you also can connect to third-party apps for an additional boost of functions. The platform is currently able to support 10 native integrations, which include the well-known analytics provider Google Analytics and app automation service Zapier. Zapier can be extremely helpful as it helps establish connections to hundreds of third-party apps and tools including e-commerce and user experience.
Training and Customer Support Resources
When it comes to customer service, Kajabi has a bigger advantage over the rest as it’s among the few platforms for creating courses with live chat available 24/7 support. Unlike some similar services the Kajabi customer support team is available to assist you when you encounter difficulties creating an online course or website, in addition to other crucial issues, anytime and wherever. It’s crucial to note that this 24 hour service is only available to instructors that are on the Growth plan and above – for Basic users, live Chat support can be scheduled at certain times and times of the week. Nonetheless, Kajabi’s approach to customer service has been praised by many of the instructors who use it to create meaningful courses. Is Kajabi Publicly Traded
As for tools to train, Kajabi provides you a variety of ways to resources that you can master and become familiar with. Kajabi Hero University Kajabi Hero University is packed with tutorials, courses and informational content that are specifically geared towards teachers and edupreneurs who want to get started or increase their position in the world of course design. Additionally, you can attend every day Q&A webinars that feature leading experts from different areas as guests. Additionally, if you’re looking for more advice and tricks the help desk is always there to guide you on your way. Alongside Kajabi’s Hero University, there is Kajabi’s Hero Rewards program where course creators get rewarded with tons of sweet perks as they reach their targets.
What Else is Missing in Kajabi?
Kajabi may be a great all-in-one solution to create and sell your course material however, we must look at a few crucial aspects that aren’t being addressed. Most of them would have been extremely helpful to improve the experience. These are some of the things that we wish would be added to Kajabi’s system in the near future:
- Built-in tools for issuance of certificates and credentials. While some provide this service instructors using Kajabi often will still require a connection to third-party apps which specialize in issuance of certificates, like Accredible.
- More diversity in question types. While we may appreciate the platform’s handling of assessments within courses, we wish that the absence of options for question types as well as randomization of these types and their randomization to be resolved as quickly as possible.
- Other payment options. As of this writing only transactions made through Stripe or PayPal will be accepted. Not only that, but we don’t appreciate how there are certain limits too.
- A public API key. This would have been useful for creating custom integrations for example, having your students who have subscribed to your service login using a single sign-in feature with other applications.
Alternatives to Kajabi
Kajabi could have the majority of the features an Edupreneur could dream of. But with the steep price plan, and the lack in terms of functionality, the site may make some people turn away. If you’re seeking alternatives that have commonalities with Kajabi in terms of performance and reliability We’ve provided a list of worthy competitors that you may want to consider in making your choice. Is Kajabi Publicly Traded
- New Zenler is an online course platform that offers all-in-one services that are similar to Kajabi. The only major difference is the price that starts at $67/month You are able to create unlimited courses and market to your audience of choice without ever having to worry about breaking the bank!
- Podia does not just claim to be creator-friendly. It’s also extremely simple to use, much easier than Kajabi! In addition, you can utilize marketing tools, it’s much lighter than the other. With the extremely affordable price range, we can see the ways Podia can appeal to those who want to start their own business.
- While Kajabi isn’t a reputable platform and lacks advanced quiz features, Thinkific makes up for the shortcomings. With a beginner-friendly price range It certainly has higher-end features than the other which includes live lesson courses and an integrated app integration store.
- Teachable is like Thinkific in the manner it operates. However, we must appreciate how Teachable is able to incorporate additional payment options since it accepts Google Pay and Apple Pay, two gateway services Kajabi does not have. Additionally, it allows one-on-one coaching as well as other essential features.
Conclusion
In the end, Kajabi successfully knocks it out of the park in terms of offering a wide range of options that most entrepreneurs utilize. It certainly has all the features you need including the intuitive features needed to create a professional-looking web pages to the fantastic integrated marketing suite, which includes the inclusion of easy-to-understand diagrams of sales funnels as well as efficient email marketing tools.
There are a few tools that are missing for example, the issue of certificates, in particular. With a high price tag, it may not be the wise choice for the budget-conscious. However, we understand that even though Kajabi performs great as an all-in one solution for creating courses but it’s not without limits. However, that doesn’t stop it but it is a popular choice among established creators and businesses!
If you’re still searching to find an LMS that gives you all you require in one place, Kajabi is something you should strongly think about.
FAQ Is Kajabi Publicly Traded
What does the word Kajabi translate to?
The term “Kajabi” originates from a word of Islamic (or Arabic origin which means “to take flight.”
Do I have the ability to sell physical items on Kajabi?
Yes! Apart from the standard courses, you can also sell physical products through Kajabi. It is possible to join with Shopify to create a fully-functioning online store on Kajabi!
Regarding marketing via e-mail Is it possible that Kajabi could be able to replace MailChimp?
Because Kajabi already has E-mail marketing tools integrated into the platform, it’s logical that it’s enough to take over third-party apps like MailChimp. However, if you wish to utilize the platform, Kajabi still allows you to connect it with other apps as well.
Does Kajabi mobile-friendly?
Yes! Kajabi even has a mobile app so that you and your subscribed members have access to all course materials even when on the go. Is Kajabi Publicly Traded
