Many learning management system (LMS) platforms come with a variety of crucial features that you can utilize when creating content of high quality. While there could be a lot of sites that let you utilize advanced marketing tools to advertise classes to your intended audience, some might not offer all of the features. Although some sites provide simple-to-use tools to build courses, there’ll also be few that may provide editing options so complicated that it turns its users off.
Within the sea of online course platforms There are some that offer not just an easy editing interface, but also a plethora of marketing and sales functions. Additionally they also offer nearly all you can think of, from 24/7 help and training tools to top-of-the-line analytics. All-in-one course platforms let you discover the world beyond your boundaries One of them that offer it effortlessly is Kajabi.
At a Glance: What is Kajabi? Kajabi Kathy Caprino
Kajabi is an internet-based platform which allows you to develop and market your content to your student audience. It is marketed as a complete service, Kajabi provides edupreneurs from all kinds of industries with the best and essential features needed to not only create a professional website for your courses , but also allow them to grow to greater heights. Kajabi has been praised by the media and is regarded as one of the top online learning platforms, with an overwhelming positive score of 4.6 out of five on Trustpilot.
What makes Kajabi so well-liked and appreciated among its users? There are plenty of factors that make this platform extremely easy for anyone to use. First, it’s the simplicity of usage. From the course creation to marketing, nearly all of Kajabi’s features have been designed so that they are easily digestible even for those who are just getting started in the world of e-learning. A majority of them are advanced, giving instructors an advantage over other instructors. Lastly it allows budding entrepreneurs like you to run and create an online course without the need to look elsewhere if anything else is not available. Kajabi provides all the tools anyone may need and is a true testament the ‘one-stop-shop’ moniker.
What does it let you do? Do?
There are a variety of methods that Kajabi can do as an all-in-one e-course solution. We’ve made a list in bullet form, of its important characteristics that you might want to be aware of if you’re considering the option. In essence, Kajabi allows you:
- Create interactive and engaging classes using a range of customizing tools such as media files, templates you can select in accordance with your personal preferences.
- Create a visually appealing website to present your course content and materials along with blogs to keep your students updated on what’s new.
- Effectively utilize landing pages, checkout pages and other viable ways to improve your earnings, expand your reach beyond the limits and boost conversion rates.
- Decide how you would like to invoice your courses and other services to your students – whether it’s a one-time payment or a subscription for a month;
- Build effective sales funnels without any issues by making use of funnel blueprints and templates;
- Use its own marketing and analytics software with email marketing as well as CRM and automation tools;
- Manage and create your affiliate links; and
- Explore a wide variety of community, customer service and training materials, with the addition of Kajabi University.
The Big Names Who Have Utilized Kajabi
Kajabi is used and trusted by more than 16,000 companies and famous personalities. It’s the go-to choice for some of the well-known names who come from different sectors, like online marketing expert Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard and fitness expert and entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi is the home of thousands on thousands of courses that are used and explored by more than 35 million students across the globe. As of this the time this article was written, Kajabi is generating more than $650million in revenue since its establishment in 2010.
Kajabi’s Pricing Strategies
The three pricing options that Kajabi provides are very different than other online course-making services in that they’re more costly. With monthly prices that start at just $119, it’s no wonder that it can be a hindrance for some who want to give the service a shot. However, when you consider the number of features that are included within each plan, pricing is understandably reasonable.
Kajabi’s pricing plans begin at the Basic plan priced at $149 per month or $119/mo for billing annually. This plan lets you can create three products, garner a maximum of 1,000 active customers, and make your own website you can customize with tools fully provided by the platform. Additionally, you get unlimited landing pages, unlimited marketing e-mails, and unlimited access to helpful resources, including one-on-one customer support and Kajabi University.
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Apart from basic plans, there is the Growth plan, which happens to be Kajabi’s most popular plan at $199 a month or $159/mo if paid annually, as well as the Pro plan at $399 monthly or $319/mo yearly, which is filled with every feature you’d like when you are creating and selling your courses. Kajabi currently does not offer a free plan option. There is however a fourteen-day free trial is offered for each of the three plans. An extended trial that lasts for up to 30 days offered on select blogs. If you want to try the service and see if Kajabi’s the best choice for you, then the brief trial offer is the best option.
Kajabi: The Good and the Bad
The Pros – What We Like About Kajabi
- The built-in marketing suite. Kajabi’s marketing suite in-house of tools, which includes e-mail marketing and automation, are specifically designed to be optimized for business, and it isn’t necessary to integrate with any other third-party service to do this!
- The sales funnel software. Another of the platform’s best-selling points, the sales Pipeline Builder lets you make use of tested and understandable blueprint templates – no need to overcomplicate yourself!
- Unlimited customization. From the creation of professional-looking courses down to the custom domain, Kajabi lets you customize to your heart’s content – and even create your own brand from scratch.
- The easy and intuitive website as well as course editor. The creation of content using the website and course builder software has never been this simple and fast, since it requires less effort and time to finish the job.
- Infinite integrations. Aside from native integrations with 10 e-commerce, marketing and analytics services, connection to Zapier’s app allows you to explore and choose among more than a thousand non-native platforms to increase efficiency.
- Building worthwhile relationships with students and fellow instructors. Kajabi’s Community feature lets you interact with students enrolled in your classes. It also lets you make connections, network and share your joy with hundreds of teachers similar to you.
The Cons – Things We Don’t Like
- The steep pricing plans. The three plans offered by Kajabi are more than the average monthly rate provided by other companies. There’s no free option available as well.
- There is no built-in tool to issue certificates. It is possible to connect to a third-party certificate application if you intend to create custom-made ones that are of different types.
- Not enough tools for student-instructor engagement. We don’t appreciate the lack of certain tools, such as adequate discussion forums, as well as the ability to randomly assign the assignments or quizzes. Kajabi Kathy Caprino
The Review of Kajabi’s features
Ease of Use and Experience
One thing we love about Kajabi is its surprisingly simple user experience. First, the majority of the platform’s users interface (UI) is structured. If you check the screen menu, you’ll notice that all features are arranged into five main sections – Website, Products, Sales, Marketing, and People. The menu’s design is clear and free of confusion, as certain elements that are associated with specific sections are able to be collapsed. The UI style is very uniform that reflects Kajabi’s “all-in-1” hallmark. You can build your own landing page, alter your course and communicate with your instructors on one site.
There is a search assistant tool that is useful whenever you want to look for something that may be difficult to locate. The Kajabi Assistant is located at the top of the dashboard in the form as a “search bar it allows you to search for tools and items within the site by typing in the keywords. As previously mentioned the website builder and course builder sections can be dragged and dropped, making the process simpler without needing to learn how to navigate it. Kajabi is more user-friendly and has a less arduous learning curve compared to some of its competitors. It can also be used in other languages than English if you wish to present your content to wider audience.
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Course Design and Engagement
Product Blueprints
If you take a look at Kajabi’s courses design feature, you will soon encounter a list of product or course templates, or the way it calls them, blueprints. Each of the blueprints for products varies in structure and type and can be easily modified to fit any instructor’s needs.
Included among the listed blueprints are Mini Courses, Online Courses and Drip Courses. Mini Courses are short-form , quick courses which are generally designed as a means of gaining the brand’s value, whereas online Courses are full-version versions with a complete content structure created to offer a “world-class” education experience. Drip courses, on the other hand, are programs that are scheduled for a set series of days or weeks. Also known as Evergreen Training courses, it’s a much more convenient method to distribute your content if you as well as your students are occupied with other things.
Kajabi may be known by many as a renowned premium course-maker. However, in addition to the courses, the blueprints also allow you to make a membership site for your members to enjoy exclusive content as well as a coaching session lasting 12 weeks. The template is also blank where you can create a course or product from scratch!
Categories Posts, Categories, as well as Content Uploads
As you further explore the course builder, you will notice the outline of the sections and lessons that were automatically added when you select any of the course blueprints. In Kajabi’s instance, these parts and the lessons known as categories and posts, and vice versa. Posts are the places where you insert various types of content, including text, video and images, whereas the categories serve as folders where the posts are kept.
You can also include subcategories for posts in the same category, if you wish to organize your content more flexiblely. You may also alter the outline by dragging it around. Kajabi accepts a variety of media and text files to include in your posts, including MOV and MP4 files, WAV and MP3 files, PDFs, and even Word documents. Upload any of them either via your computer’s folders, or file-sharing cloud platforms like Google Drive and Dropbox. You can also add existing URLs for your videos into your posts!
As with a handful of other platforms for creating courses, Kajabi allows you to utilize the bulk upload feature. Like the name implies it allows you to upload all your files to your course in one page. This one is handy, especially if you’re busy performing other tasks.
Course Player Templates
Kajabi has a variety of more than 10 themes for courses. Unlike other LMS platforms that only allow you to be given the option to choose one or three themes, Kajabi lets you have the choice of selecting several themes to suit different products. Similar to the course outline builder, it’s relatively easy to customize any of the themes to suit your personal style. It is possible to incorporate specifics of your brand like your logo images, fonts, and designs into your course player in order to give it a an individual touch. Kajabi Kathy Caprino
Questions and student interactions
Kajabi includes a quiz function called Assessments where you get to make quizzes and assignments and then add them to the course of your curriculum. Assessments are a helpful way to determine if your students learned something from the lessons you’ve provided them. Through the assessment feature, you get to select from three main types of questions: multiple-choice paragraph-style, and multiple-selection. You can also set a passing score to motivate your students in engaging with your content.
Aside from that aside from that, the LMS site has also been able to make strides in creating spaces for students and teachers to interact. Through the Community feature, students have access to participate and leave comments on any of your courses through their dashboards. It is possible to write your posts to discuss with your fellow students about your lessons from the past and also your future content. The community feature is offered either as a standalone item or as a part of your membership area.
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Website Design and Customizability
Why share your course contents to your web domain or WordPress web site when Kajabi offers the platform and tools to make one within the platform? Kajabi offers unlimited web hosting across all 3 pricing options. The best part is that you’re assured of instant security and security through the automatic SSL certification as well as the support of a team to manage your site.
Additionally, you have the freedom to customize your domain, and also pick from a range of premium, unique themes, all of which you can personalize to your hearts content! It doesn’t stop there: if you’re an expert edupreneur and are a member of the Growth plan and higher you are able to download custom-designed themes designed to fit your ever-expanding needs and also eliminate the Kajabi logos and substitute it with your personal brand!
Page Builder
Like the course builder we’ve mentioned earlier, Kajabi’s page builder allows you to modify any of the available themes on the website using a variety of intuitive and easy-to-handle editing tools. If you continue to explore, you will be greeted with sets of blocks that can be customized and sections. They’re similar to post categories, and categories from when we’ve talked about the course builder. Blocks are the components that comprise the content of the website, such as text, media files or clickable icons. Sections on the other hand are made up of multiple well-arranged blocks.
There are over 40 pre-designed section templates you can pick from the page builder’s dashboard. As we’re all glued to our smartphones and small tablets nowadays it’s logical to use Kajabi to let your site automatically adapt to a mobile layout. You can go an extra mile by picking the element of your site you would like for your member learners to view. With all the necessary tools to create your website as you wish it to appear the page builder from Kajabi is not just extremely flexible, but also fast to use.
Blogging and Other Website Features
Other LMS platforms may not have this feature, however Kajabi allows you to make sections of your website specifically for your blog. There, you can share updates and thoughts about your course’s content. If you’re looking to make the most the Kajabi-made website it provides a space where you can publish your content without restriction. You can get started with your blog posts by making one using Text Editor. You can incorporate SEO elements if you want to expand your reach or group your posts into different categories, or even change the way you want your entire blog section to appear.
Kajabi’s built-in blogging tools may not be as on par as WordPress or Blogspot, but it has enough tools to allow it to be managed. Additionally, you can also create podcasts that you can promote on your website. You may upload recordings of your podcast to be hosted on the website and then distributed to major podcasting platforms like Apple Podcasts and Spotify. If you upload podcast episodes, you have two choices: publish it as a public podcast free of charge or create an exclusive private one that only your members can get access to. Kajabi Kathy Caprino
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Marketing and Sales and Marketing
One of the reasons that make Kajabi so popular among edupreneurs is the variety of sales and marketing tools that are highly user-friendly and easy even for those who aren’t marketing experts to utilize!
Email Marketing and Affiliate Marketing
A major draw for the crowd, Kajabi’s built-in email marketing feature allows users to send out e-mails that are related to your course or website to your subscribers students within the comforts of the platform. You might be surprised by the fact that it goes beyond just send e-mails. With the aid of Kajabi Automations, you get to create automated sequences of emails that are triggered by various user actions. For example, when your student successfully logs into one of your courses following checking out, a welcome message will be automatically sent to their inbox. If another course is not performing then an upsell message is sent to suggest an improvement Kajabi Kathy Caprino
You can create as many emails to the campaign you want and schedule each one in accordance with your preferences. You can even select which of your members gets to receive these messages. Managing e-mails has never been more comprehensive yet easy to handle. Contrary to other LMS websites, Kajabi already provides you with tools for marketing e-mails that you will not require connecting to other third-party platforms to make things work.
Aside from that, Kajabi also has an affiliate marketing feature which allows you to designate some of your members as affiliates to help advertise your website on behalf of your company. Apart from paying them a commission it is also possible to track their performance to see how well they contribute to increasing your conversion and click rates. Kajabi Kathy Caprino
Pipeline Builder
Another one of Kajabi’s overall notable features are the Pipeline Builder, where you get to create specialized marketing funnels that do not have any overly complicated problems. While other platforms have similar features, which require more effort and time however, this Pipeline Builder is designed to be extremely simple and quick that even beginners are able to make the most of it. This amazing feature allows you to choose from a variety of pre-designed funnel templates or pipeline blueprints. They include:
- Freebie – for whenever you’d like to offer the freebie to lead magnet to build your email list
- Sales Page OVO – to use any time you wish to persuade your customers to purchase your product via a sales page
- Product Launch OVO – for any time you’re launching a course or other product
- Zoom Webinar OVO – to use whenever you want to promote your business through web-based seminars
- Free Book OVO – for anytime you’d like to promote your content with the free digital book that you can download
- Coaching Campaign OVO is for whenever you’re promoting your classes through a series of coaching sessions
- Blank plan – to use whenever you’re looking to create the sales funnel you want from the beginning
After you pick one of the blueprints for a pipeline, Kajabi automatically creates pages and e-mails that you’ll have to put together to make an efficient sales funnel. You can alter the way you wish your funnel to look to your customers. You can even alter the theme of your landing and checkout pages, for example you can change the theme to something different – there is a library full of 40+ pages templates you can choose from.
Prices and Payment Methods
Kajabi lets you integrate seamlessly with payment gateways like Stripe and PayPal so that your students can choose between them when they pay for your classes. Stripe is a popular payment option that allows credit and debit card transactions as well as various e-wallet companies across the world. PayPal is, on the other side, is an alternative for subscribers as well as multi-payment plans. There are no pressing fees for transactions on the part of Kajabi since all the money you earn will be immediately transferred into your account at the banks.
For price options for Kajabi, it provides an array of options for you of options to select from. You can charge your students for your services at different times (one-time, subscription, and several payments) or give them away to them for free. You also have the option to choose whether you’re planning to charge a set amount for a single item or for a variety of products, and set specific dates that your students can access your products within a given time frame. Additionally, you can create coupons that will further encourage your customers to purchase any of your offers. Kajabi Kathy Caprino
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Integration with Third-Party Services
Kajabi is a host of built-in features to help you create and market your courses, but you also can connect to third-party applications to provide an additional boost of functions. Kajabi currently has the integration of ten natively-built integrations, such as the popular analytics provider Google Analytics and app automation service Zapier. Zapier is extremely useful because it allows connections to hundreds of third-party apps and tools including e-commerce and user experience.
Customer Support and Training Resources
When it comes to customer service, Kajabi has a bigger advantage over other platforms because it is one of the few platforms for creating courses that offer 24/7 live chat support. Contrary to similar services the Kajabi customer support team is always ready to assist you when you’re having difficulties in creating a course or page among other important issues, anytime and anywhere. However, it’s important to note that this 24/7 support is available to instructors who are subscribed to the Growth plan upwards – for basic users, live chat support is scheduled at specific times and on certain days during the day. The approach of Kajabi’s customer service has been praised by many who use it to create useful course content. Kajabi Kathy Caprino
In terms of tools to train, Kajabi provides you a variety of ways to resources that you can master and become familiar with. Its Kajabi Hero University is packed with courses, tutorials and educational content specifically targeted at educators and edupreneurs who want to gain traction or boost their standing in the course creation world. There are also weekly Q&A-style educational webinars featuring leading experts from different fields as guests, plus, if you’re looking for more information and tips assistance, the help section is available to help you on your way. Apart from the platform’s Hero University, there is an additional Kajabi Hero Rewards program in which course creators get rewarded with many sweet perks when they meet their goals.
What else is missing in Kajabi?
Kajabi may be a great all-in-one tool to design and sell your course material However, we need to take care of a few essential things that aren’t being addressed. The majority of these would have been very useful to improve the experience. These are some of the things that we wish would be added to Kajabi’s system in the near future:
- Built-in tools to issue certificates and other credentials. While some provide this service, instructors who use Kajabi frequently will require a connection to third-party apps which specialize in issuance of certificates, such as Accredible.
- More diversity in question types. While we may appreciate the way that the platform handles assessments within the course, we would like for the lack of options for question types – plus randomization of said types – to be addressed soonest.
- Additional payment options. As of the moment there are only two options for transactions: Stripe as well as PayPal are accepted. Not only that, but we aren’t sure if there are limits as well.
- A public API key. This could have been helpful in making custom integrations, like letting your subscribed students login using a single sign-in option with other applications.
Alternatives to Kajabi
Kajabi might have the most of the features an Edupreneur would ever want to have. But with the steep price plan and a certain lack of features, it could make some people turn away. If you’re looking for alternatives with similarity in comparison to Kajabi regarding reliability and performance We’ve provided a list of worthy alternatives that you might be considering in making your choice. Kajabi Kathy Caprino
- New Zenler is an online course platform that offers all-in-one services similar to Kajabi. The only major distinction is in the cost – starting at only $67/month You can design unlimited courses and sell to your audience of choice without worrying about the cost!
- Podia doesn’t just claim to be user-friendly. It’s also extremely simple to use, much easier than Kajabi! While you get to benefit from marketing features, it’s much lighter than the other. However, when you consider the budget-friendly cost it’s easy to imagine the way Podia can appeal to DIY entrepreneurs getting into the business.
- While Kajabi lacks credentials and more advanced features for quizzes, Thinkific makes up for the shortcomings. With its affordable price It certainly has higher-end features than Kajabi, and this includes live lesson courses and a built-in app integrations store.
- Teachable is like Thinkific in terms of how it functions. But, we need to appreciate the way that Teachable can integrate additional payment options as it accepts Google Pay and Apple Pay, two gateway services Kajabi is not able to offer. It also lets you utilize one-on-one coaching and other core features.
Conclusion
Overall, Kajabi successfully knocks it out of the park by providing nearly all of the options that most entrepreneurs make use of. It certainly has all the features you need, from intuitive functions needed to design a professional website , to the impressive integrated marketing suite, which includes the inclusion of easy-to-understand sales funnel blueprints and efficient e-mail marketing tools.
There may be a few instruments that aren’t there like the issuance of certificates specifically. Also, with its high cost, it may not be the right choice for the budget-conscious. However, we understand that, while Kajabi does great as an all-in one solution for course creation but it’s not without limits. It doesn’t hinder it, but it is an extremely popular choice for established creators and businesses!
If you’re still searching to find an LMS that offers everything you require on one platform, Kajabi is something you should strongly consider.
FAQ Kajabi Kathy Caprino
What is the meaning of Kajabi translate to?
The word “Kajabi” originates from a word of Islamic as well as Arabic origin which means “to take flight.”
Can I sell physical products on Kajabi?
Yes! In addition to the normal courses, you can also sell physical items on Kajabi. It is possible to integrate with Shopify to set up a fully functioning e-commerce shop on Kajabi!
Concerning e-mail marketing Is it possible that Kajabi can be able to replace MailChimp?
Since Kajabi already comes with E-mail marketing tools integrated within the platform, it’s natural that it’s adequate to replace third-party applications like MailChimp. However, if you do wish to utilize the platform, Kajabi still allows you to integrate it with other applications too.
Is Kajabi mobile-friendly?
Yes! Kajabi even has an app that can be downloaded on mobile for you and your subscribers can access all your courses even while traveling. Kajabi Kathy Caprino
